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85% FMCG companies have had a negative influencer experience but half of these companies will spend up to 50% of marketing budget on influencers post-COVID-19: Report
One in 10 global FMCG companies generated between $1.1 mn-$5 mn in sales from their best campaign
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements
With three hits last year with movies that are based on offbeat stories and smaller budgets — …
COVID-19's impact on IPL 2020: Duff & Phelps
Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
Akshay Kumar pips Deepika Padukone in celebrity brand ranking; Kohli continues at top spot: Report
There have been new entrants in the top-20 list like Article-15 actor Ayushman Khurana at rank 10 …
PTI
Ananya Panday on her brand endorsements: I want it to be an extension of my personality
Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
TVS Eurogrip clarifies it has not signed a 3-year deal with Chennai Super Kings
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
Why Shahrukh Khan will always be the king of brandverse
Here is a list of SRK's best ads
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly
Virat Kohli hits a sixer on Instagram, becomes the first Indian to hit 50M followers
Kohli had replaced the ‘captain cool’ MS Dhoni to lead the Indian cricket team, in 2014. Dho…
Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall
Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…
A look at Captain Cool Mahendra Singh Dhoni's brand associations
While the cricketer may not appear in stadiums from now on, we have got you covered with a list of …
SURVEY: London will lose its crown as the world's global financial centre within 5 years
"It's refreshing to see that attitudes towards London's global status have improved in the past 12 …
Michael Selby-Green,Michael S…
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
New York reclaims the crown as the world's top financial center, survey says
While Brexit was a well-known risk last year, it has since become a full-blown crisis for Britain. …
Arjun Reddy
Inside Edge star Richa Chadda believes web series pushed Bollywood to do better
“The threat to cinema will not come from OTT platforms. It has actually nudged the Bollywood i…