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<ul class="summary-list"><li>Oura Health Oy is releasing a new smart ring this month, Bloomberg reported.</li><li>CEO Tom Hale said that the company expects to double its annual sales this year, to around $500 million.</li></ul>Oura Health Oy is set to launch a new generation of rings this month, <a target="_blank" href="https://www.bloomberg.com/news/articles/2024-09-30/oura-nears-500-million-in-annual-revenue-and-readies-new-ring?srnd=phx-latest">Bloomberg</a> reported Tuesday.The Finnish company's fourth generation of fitness-tracking rings will feature a slimmer design, improved battery life, and more accurate activity tracking. Sources told Bloomberg that this marks the company's most significant product update in three years.Oura has sold more than 2.5 million rings since its founding 11 years ago, according to a <a target="_blank" href="https://www.businesswire.com/news/home/20240614157633/en/%C5%8CURA-Helping-Millions-of-People-Improve-Their-Health-Surpasses-2.5-Million-Rings-Sold">June</a> press release.The company's rings, priced at $299, track various health metrics, including sleep and heart rate. In addition to the hardware, Oura sells a $6 monthly subscription, which provides users with insights into their sleep and other health data.Oura's smart rings are a favorite for athletes, from the WNBA to NASCAR; for royalty — even Prince Harry sports one; and for executives, who were spotted wearing the devices at July's <a target="_blank" class="" href="https://www.businessinsider.com/what-billionaires-ceos-wearing-sun-valley-conference-style-trends-2024-7">Sun Valley Conference,</a> the "summer camp for billionaires."CEO Tom Hale told Bloomberg that he expects the company's annual sales to double this year, to around $500 million.While Oura has yet to disclose details about the upcoming release, its latest smart ring could help maintain its edge in an increasingly saturated market.In July, Samsung entered the smart ring space with the $400 <a target="_blank" href="https://www.businessinsider.com/guides/tech/samsung-galaxy-ring-release-date-price-features-specs">Galaxy Ring</a>, which tracks health metrics and features built-in AI capabilities. Bloomberg reported in February that Apple also toyed with the idea of developing smart rings, although no plans have been publicly announced. Apple's smartwatch tracks some of the same metrics as the Oura ring, including temperature and sleep.In May, Samsung filed a preemptive <a target="_blank" href="https://storage.courtlistener.com/recap/gov.uscourts.cand.430276/gov.uscourts.cand.430276.1.0.pdf">lawsuit</a> against Oura, declaring that its Galaxy Ring does not violate Oura's patents.The complaint said that Oura had a track record of targeting competitors with patent lawsuits over widely used smart ring technologies like sensors and health tracking metrics. Samsung referenced past cases where Oura <a target="_blank" href="https://affiliate.insider.com?h=d219b666c366748a21f7889ab6844f2fdb3c39bce1dfb54433057125366a265d&amp;postID=66fb6f9ad8616474985847e8&amp;postSlug=oura-new-smart-ring-launch-features-thinner-battery-samsung-galaxy-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fouraring.com%2Fblog%2Foura-files-itc-action-for-patent-infringement%2F%3Fsrsltid%3DAfmBOoocAg7b1S1FuAjvE1Vnbz7UcocIaKf9mS6p7lq2gmuPbm-zHbc9">sued</a> competitors including Ultrahuman, RingConn, and Circular. Samsung filed the lawsuit, which is ongoing, after Oura's Hale said in an <a target="_blank" class="" href="https://www.businessinsider.com/oura-ceo-samsung-galaxy-ring-apple-watch-patent-dispute-2024-1">interview</a> with CNBC in January that the company would be watching the Galaxy Ring closely for potential intellectual property violations.<h2 id="b15ef548-4add-424f-94ed-827db37149f2">Big industry growth — but no Oura IPO yet</h2>Smart rings are poised for significant growth, with Samsung's Galaxy Ring potentially playing a key role in the industry's expansion, Avi Greengart, president and lead analyst at Techsponential, told Business Insider in <a target="_blank" href="https://www.businessinsider.com/smart-ring-samsung-oura-health-wearables-mwc-device-2024-2">March</a>.Greengart said customers are increasingly conscious of improving their sleep. In 2021, Oura published a <a target="_blank" href="https://www.mdpi.com/1424-8220/21/13/4302">study</a> that claimed finger monitoring was optimal for measuring sleep quality.Last month, analysts from research firm IDC <a target="_blank" class="" href="https://www.idc.com/promo/wearablevendor">said</a> that the smart ring market could retain its "premium status as a select few brands still lead the category."According to a report by Global Market Insights published this February, the global market for smart rings was $210 million in 2023 and is expected to reach $1 billion by 2032.Companies — and their investors — like smart rings because customers buy a monthly subscription, not just the ring itself. That translates to more stable, predictable revenue over time.Despite stiffening competition, Oura's Hale told Bloomberg that the company doesn't "have to do that much" to continue growing, adding that its profit margins are more similar to those of software manufacturers than those of traditional hardware companies.Hale said Oura has no immediate plans to go public. He said the company is more focused on growth and profitability, calling an initial public offering a potential "energy suck."Oura did not respond to a request for comment by Business Insider sent outside business hours.

Oura, beloved by techies and athletes alike, is launching a new smart ring this month: Bloomberg

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Happy Friday! Hate to start your weekend off with some bad news, but here goes: <a target="_blank" href="https://www.businessinsider.com/costco-raising-membership-fee-gold-star-executive-cost-2024-7">Costco is raising the price of its membership</a>.In today's big story, Google risks facing a massive lawsuit <a target="_blank" href="https://www.businessinsider.com/google-artificially-raised-ad-prices-could-cost-it-100-billion-2024-9">over its Search business</a>. But it might have <a target="_blank" href="https://www.businessinsider.com/google-fast-growing-new-business-subscriptions-2024-9">a backup plan</a>.What's on deck:<ul><li>Markets: From the New York Knicks to the Army Rangers to Blackstone, Marshall Plumlee's career <a target="_blank" href="https://www.businessinsider.com/blackstone-career-path-internship-former-ny-knick-marshall-plumlee-2024-8">has had plenty of twists and turns</a>.</li><li>Tech: Amazon's AI chatbot <a target="_blank" href="https://www.businessinsider.com/amazon-q-ai-early-challenges-aws-chatbot-2024-9">is having some issues</a>, leaked messages reveal.</li><li>Business: Jessica Fern's 'Polysecure' promised a world beyond monogamy. <a target="_blank" href="https://www.businessinsider.com/jessica-fern-polysecure-book-consensual-nonmonogamy-polyamory-2024-9">She didn't say it would be easy</a>.</li></ul>But first, try searching "how to avoid a massive lawsuit."If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3 id="7fa5f018-5b05-4a37-a8dc-d3f89138bcb3">The big story</h3><h2 id="5fd547b9-ec52-41fc-8e08-4f4b27dd8097">Searching for a solution</h2><div type="image" title="google CEo" height="900" width="1200" msid="113133212" hostid="261" sizebytes="71180"></div>Google's no longer feeling lucky.The search giant is already facing a <a target="_blank" href="https://www.businessinsider.com/google-violated-antitrust-law-to-keep-search-monopoly-judge-rules-2024-8">federal judge's ruling</a> that it violated antitrust laws. The Justice Department and Google are scheduled to appear in court today to discuss the next steps for resolving the company's monopoly.Some of the <a target="_blank" href="https://www.businessinsider.com/google-search-index-monopoly-remedy-doj-antitrust-2024-8">proposed resolutions are extreme</a> — like breaking it up — but it's not Google's only problem.The ruling opens up Google to lawsuits alleging that it <a target="_blank" href="https://www.businessinsider.com/google-artificially-raised-ad-prices-could-cost-it-100-billion-2024-9">artificially raised ad prices for years</a>, writes Business Insider's Hugh Langley. Yelp has already filed one about search referencing, and advertisers could be next.Ultimately, Google could face a lawsuit seeking more than $100 billion in damages, according to one analyst.The rationale for the suit goes as follows. A judge ruled that Google suppressed competition in the search market. That meant Google was the only game in town, enabling it to raise its ad prices knowing customers had no other option but to pay up.But a 12-figure suit isn't just terrifying for Google. Apple, Meta, and Amazon are also dealing with antitrust suits. The judge's ruling <a target="_blank" href="https://www.businessinsider.com/google-monopoly-antitrust-ruling-should-make-apple-meta-amazon-nervous-2024-8">was bad enough for Google's Big Tech peers</a>. A hefty lawsuit could foreshadow even more trouble.<div type="image" title="Google's campus" height="1333" width="2000" msid="113133208" hostid="261" sizebytes="352696"></div>It's not all bad news for Google.While its search business might be in trouble, another part of the company is red hot.Subscriptions are <a target="_blank" href="https://www.businessinsider.com/google-fast-growing-new-business-subscriptions-2024-9">becoming a key way Google makes money</a>, writes Hugh. The group, described as "subscriptions, platforms, and devices," has had better revenue growth than Search the past three quarters.YouTube, which has <a target="_blank" href="https://www.businessinsider.com/youtube-has-become-must-have-service-ahead-of-netflix-2024-6">become a top streamer</a> and the <a target="_blank" href="https://www.businessinsider.com/youtube-is-taking-a-victory-lap-dominating-creator-economy-tv-2024-7">go-to spot for content creators</a>, is a big part of that segment. But it also includes its storage services and, potentially, AI.A premium version of Google's chatbot, Gemini, is being rolled out for $19.99 a month. But AI tools haven't necessarily been the revenue boon tech giants had been hoping for thus far, <a target="_blank" href="https://www.businessinsider.com/pharma-cio-cancelled-microsoft-copilot-ai-tool-2024-7">so don't hold your breath</a>.Still, Google is willing to take the risk. Even with Search's regulatory issues, advertising remains a volatile business. Investors view subscriptions as a better, stable bet.<h3 id="77f31a4c-8462-4e3d-a71f-838cb79493fb">News brief</h3><h2 id="1fcd294b-3f53-425f-9f20-4093e8623b59">Top headlines</h2><ul><li>4 victims on Mike Lynch's yacht were <a target="_blank" href="https://www.businessinsider.com/4-mike-lynch-yacht-victims-trapped-air-bubbles-suffocate-report-2024-9">trapped inside air bubbles</a> before suffocating, report suggests.</li><li><a target="_blank" href="https://www.businessinsider.com/spacex-employees-told-not-to-travel-to-brazil-elon-musk-2024-9">SpaceX tells employees</a> not to travel to Brazil, as Elon Musk's fight with its Supreme Court over X intensifies.</li><li>Tesla stock rises as carmaker unveils full self-driving plans for China and Europe <a target="_blank" href="https://markets.businessinsider.com/news/stocks/tesla-stock-price-full-self-driving-release-fsd-robotaxi-outlook-2024-9">ahead of next month's Robotaxi reveal</a>.</li><li>How AuditBoard went from a potential IPO to a <a target="_blank" href="https://www.businessinsider.com/how-auditboard-potential-ipo-to-private-equity-hg-takeover-2024-9">$3 billion takeover</a> by private-equity firm Hg in just two months.</li><li>Mark Cuban offers to serve in <a target="_blank" href="https://www.businessinsider.com/mark-cuban-kamala-harris-sec-capital-gains-business-2024-9">the Harris White House</a>.</li></ul><h2 id="8120060b-ae66-48dc-b149-f0489a30ffa2">3 things in markets</h2><div type="image" title="Steve Eisman collage" height="1000" width="2000" msid="113133206" hostid="261" sizebytes="116556"></div><ol><li>The guy who called the last financial crisis isn't sold on it happening this time around. 'Big Short' investor Steve Eisman told BI <a target="_blank" href="https://www.businessinsider.com/steve-eisman-economy-outlook-financial-crisis-tech-bubble-artificial-intelligence-2024-9">he refuses to peddle negativity about a financial system he's not overly worried about</a>. "I'm not going out of my way to predict the end of the world when I don't see the end of the world," he said.</li><li>JPMorgan's surprising tool in its bid to attract wealthy customers. Bank branches might not be sexy, but they are a key part of JPMorgan Wealth Management CEO Kristin Lemkau's strategy. <a target="_blank" href="https://www.businessinsider.com/jpmorgan-kristin-lemkau-branches-wealth-management-advisors-2024-9">She told BI how they fit into her plan</a>, and who she's hiring to staff them.</li><li>Just your normal NBA-Army Ranger-Blackstone career path. Marshall Plumlee's road to Wall Street <a target="_blank" href="https://www.businessinsider.com/blackstone-career-path-internship-former-ny-knick-marshall-plumlee-2024-8">has been unique, to say the least</a>. The former New York Knick described transitioning from pro sports to the military before joining Blackstone's tactical opportunities group.</li></ol><h2 id="f4b54806-7f81-450c-ba32-92560d4fae9b">3 things in tech</h2><div type="image" title="Amazon Q logo in a speech bubble cracking" height="1500" width="2000" msid="113133211" hostid="261" sizebytes="94766"></div><ol><li>Leaked messages show early challenges for Amazon's AI chatbot Q. In internal Slack discussions, <a target="_blank" href="https://www.businessinsider.com/amazon-q-ai-early-challenges-aws-chatbot-2024-9">Amazon employees voiced concerns</a> about high costs and lack of features for the nascent chatbot. As a result, some employees are worried the company could lose customers to Microsoft Copilot.</li><li>Can we keep TikTok, actually? Americans don't want to ban TikTok anymore. According to a Pew Research survey, <a target="_blank" href="https://www.businessinsider.com/the-ban-tiktok-movement-is-losing-momentum-among-americans-2024-9">support for a TikTok ban among US adults is declining</a>, down to a third of Americans from half of all US adults in March 2023. The clock is still ticking on the impending sale-or-ban ruling by early next year the app is facing.</li><li>Silicon Valley's split over "Founder Mode." An essay by Y Combinator cofounder Paul Graham about the best way to run a company has the tech scene forming factions. It weighs a hands-off approach against a hands-on approach of leadership. <a target="_blank" href="https://www.businessinsider.com/founder-mode-manager-dividing-silicon-valley-2024-9">Here's where SV's leaders stand</a>.</li></ol><h2 id="9260fa45-d397-4b3c-b4f8-4bb193976216">3 things in business</h2><div type="image" title="Jessica Fern" height="1333" width="2000" msid="113133209" hostid="261" sizebytes="108704"></div><ol><li>Meet the woman behind the polyamory movement. Jessica Fern's 2020 sleeper hit "Polysecure" has become the new polyamory bible — and a status symbol for the sexually enlightened. How she turned her failed open marriage <a target="_blank" href="https://www.businessinsider.com/jessica-fern-polysecure-book-consensual-nonmonogamy-polyamory-2024-9">into a literary phenomenon</a>.</li><li>Elon Musk is a Trump win away from serious federal power. In a speech at the Economic Club of New York, Trump outlined <a target="_blank" href="https://www.businessinsider.com/trump-adopts-elon-musk-plan-cut-government-spending-efficiency-reform-2024-9">a plan proposed by Elon Musk</a> to create a new government commission to cut government spending and regulation. Musk previously said he "can't wait" to work in Trump's White House should he win in November.</li><li>Frequent flyer fleecing? The feds want to make sure you're getting the most out of those airline rewards programs. The Department of Transportation is <a target="_blank" href="https://www.businessinsider.com/airlines-rewards-programs-investigation-united-delta-american-southwest-2024-9">probing the four largest US airlines</a> — Southwest, United, American, and Delta — to make sure customers are "getting the value that was promised to them," Secretary Pete Buttigieg said.</li></ol><h2 id="1ad7b482-3f4b-44b4-81b6-a864aa386478">In other news</h2><ul><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/jd-vance-lower-childcare-costs-grandma-grandpa-help-retirement-crisis-2024-9">JD Vance's plan to lower childcare costs</a>: have grandma and grandpa 'help a little bit more.'</li><li><a target="_blank" rel="noopener" href="https://www.businessinsider.com/telegram-ceo-breaks-silence-after-arrest-2024-9">Telegram's CEO broke his silence after his arrest</a>, saying it's not true that the platform is an 'anarchic paradise.'</li><li>Trump will mimic Harvey Weinstein's successful appeal to fight his own sexual assault verdict Friday. <a target="_blank" rel="noopener" href="https://www.businessinsider.com/trump-mimics-harvey-weinstein-arguments-e-jean-carroll-appeal-2024-9">It won't be as easy</a>.</li><li>There's a hiring frenzy for big ad sales roles in traditional media — <a target="_blank" href="https://www.businessinsider.com/legacy-media-ad-hiring-tear-to-fix-declining-business-2024-9">but that doesn't mean the industry is thriving</a>.</li><li>What Nvidia leadership should be doing <a target="_blank" href="https://www.businessinsider.com/nvidia-artifical-intelligence-department-of-justice-investigation-antitrust-2024-9">to prepare for a possible DOJ case</a>.</li></ul><h2 id="9f5d80ac-3466-429f-a50a-2ffbb70c65ff">What's happening today</h2><ul><li>Defense Secretary Lloyd Austin hosts Ukraine Defense Contract Group meeting in Germany.</li><li>Bureau of Labor Statistics releases August employment report.</li></ul>The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jack Sommers, deputy editor, in London. Milan Sehmbi, fellow, in London. Amanda Yen, fellow, in New York.

Google could face a lawsuit seeking more than $100 billion in damages, but it's not all bad news for the tech giant

<ul><li><keyword id="265415" type="General" weightage="20" keywordseo="zoho" source="Orion">Zoho</keyword> is building on top of the technology it has created over the last 25 years, which has allowed it to launch products faster. s.</li><li>Other companies are acquiring technologies, which is a big issue these days, says Zoho.</li><li>Zoho entered edtech with <keyword id="12636762" type="General" weightage="20" keywordseo="trainercentral" source="Orion">TrainerCentral</keyword>, which is being pegged as a rival to “Coursera” and “Udemy”.</li><li>The company now has over 50 apps across every major business category — sales, marketing, customer support, accounting and more.</li></ul>Sridhar Vembu-led software-as-a-service (SaaS) company Zoho has launched over ten new products and services in the past eleven months. They promise to not only serve their usual enterprise clients, but also move into new verticals to serve an entirely new set of customers — from teachers to carpenters to small store owners and more. But if you dig beneath the surface, Zoho has got most of its job done already. The company is building on top of the technology and adding features to products it has created over the last 25 years of its existence, which has allowed Zoho to enter new verticals with the speed of light. “Zoho has spent the last two decades building a strong technology stack that extends from the infrastructure layer to the experience layer. All of Zoho's over 50 business applications are built on this stack, along with a common data model, Praval Singh, vice president of marketing and customer experience at Zoho Corp, told Business Insider. He noted that by working on products for almost every business need, Zoho has acquired the skill-set and know-how to work on adjacent areas too. The company started working on an audio-video (AV) framework a decade ago and the same framework is being used for several <keyword id="12343402" type="General" weightage="20" keywordseo="zoho-products" source="Orion">Zoho products</keyword> and offerings. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Product/Service </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">What does it do? </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Base technology </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zoho Meeting </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Video calling facility </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Audio-Visual technology </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TrainerCentral </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Education infrastructure to enable teachers to teach online </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Audio-Visual technology </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zoho Lens </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Smart remote assistant app, which allows technicians to set up online stores </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Audio-Visual technology </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zoho BackToWork </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Workplace readiness solution </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Low-code platform Zoho Creator </td></tr></tbody><tbody></tbody><tbody></tbody></table> Zoho’s argument is that it has built its own technology stack and while most other tech startups and businesses have built their offering through acquisition, it is a “growing problem in the industry.” These already-developed audio-visual, artificial intelligence and machine learning technologies make it easier for Zoho to build new products and enter newer segments much faster. For example, adding a layer of augmented reality and analytics ⁠to these allow it to offer remote assistance. “The common framework also makes us agile. A new product that we start to work on can immediately use our existing micro-services (such as single sign-on) instead of having to reinvent the wheel,” Singh said, adding that Zoho’s leadership has been with the company for over a decade. The company now has over 50 apps across every major business category — sales, marketing, customer support, accounting and more. The company claims to have 70 million users across 500,000 companies. Singh also mentioned that Zoho’s artificial intelligence (AI) technology such as natural language processing (NPL) gets adopted across products across these different brands of Zoho. Zoho also launched <a href="https://www.businessinsider.in/business/news/zoho-adds-features-that-can-turn-a-video-call-into-remote-assistance-for-repairing-cars-appliances-and-more/articleshow/87134428.cms">Zoho Commerce in 2019</a> to enable retailers to set up their online shops and provide them with tools to construct websites, accept orders, track inventory and more. This offering will allow 100 product businesses to set up online stores in three weeks. The offering too has similar features like Zoho Lens and TrainerCentral. Zoho’s latest offering is an attempt to take on <keyword id="1017386" type="General" weightage="20" keywordseo="coursera" source="Orion">Coursera</keyword> and <keyword id="2240844" type="General" weightage="20" keywordseo="udemy" source="Orion">Udemy</keyword> Zoho entered the online learning space with the launch of its latest business vertical TrainerCentral last week. It offers digital platforms to allow individual teachers, solopreneurs and experts in a particular field to offer training online. TrainerCentral — which will be a sister to Zoho’s other brands ManageEngine, Zoho and Qntrl — offers tools like website builder, business administration console, dedicated learner portal, payments gateway, online conferencing and analytics for the trainers. Aarthi Elizabeth, chief brand evangelist of TrainerCentral at Zoho, told Business Insider that Trainer Central is seen as a rival to “Coursera and Udemy” — which enables individuals and universities to offer their courses online. Coursera and Udemy have an entire catalogue of courses being offered online. Meanwhile, Zoho’s TrainerCentral offers a link to trainers who would like to hold live online sessions or classes with their students or customers. Zoho does not have any content ownership, nor any control on the courses being offered to the customers. It simply rents its software for trainers to train online, at a subscription fee of up to ₹3,000 per month. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Companies </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Market cap, as on December 7 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">User base </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Udemy </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$2.83 billion </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Over 35 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Coursera </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$3.85 billion </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Over 77 million </td></tr></tbody><tbody></tbody><tbody></tbody></table>Source: NASDAQ, Media reports The platform has plans to soon integrate with Zoho CRM (customer relationship management) to help trainers engage with leads better and convert customers faster. “Zoho was already in the learning infrastructure space with ShowTime, which was a platform to host live virtual training sessions, webinars and web conferences, therefore already having an established community of trainers and learners, which is an advantage as they do not have to develop a user base from scratch. They are offering this same community a more advanced platform to grow their businesses and to learn better,” investment firm Blacksoil’s founder and chief executive Ankur Bansal told Business Insider. Correction: A previous version of the story has been corrected to reflect Zoho’s point of view. The launch date of Zoho Commerce has been corrected to 2019 and changes have been made to show that TrainerCentral is not just a B2B product. 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