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2 mins read
The possible buyers of AT&T's digital ad unit Xandr
Here are the top media and advertising stories from Business Insider for September 3.
Lauren Johnson
1 min read
2020's up and comers of advertising from firms like Droga5, BBH LA, and Laundry Service
These pros come from traditional ad agencies and consulting companies, production companies expandi…
Tanya Dua
4 mins read
Ad agency FCB ends partnership with London International Awards after controversy over surprise appearance by fired Droga5 executive
An LIA representative jumped into the conversation to clarify the organization's attendance policy.…
Patrick Coffee
3 mins read
David Droga reveals why he's giving up his cherished independence and selling Droga5 to Accenture Interactive
Droga5 was one of the largest and most succesful independent agencies, and Droga himself has said h…
Troy Wolverton
3 mins read
After a string of acquisitions including Droga5, an Accenture Interactive exec says 'It's time to put the checkbook away'
Consulting firms including Deloitte, Accenture and IBM have been encroaching on the ad agency busin…
Tanya Dua
4 mins read
Accenture Interactive's CEO says its acquisition of Droga5 will give the consulting firm more than just a creative agency
But Accenture Interactive isn't a traditional advertising firm, and it has bigger plans for Droga5 …
Troy Wolverton
1 min read
David Droga Admits Advertising Is About Laziness That Subtracts Value For Users
Droga started Droga5 in 2006. It has grown to win a number of accolades, including the title of Adw…
Richard Feloni
6 mins read
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
News of a legal battle between Kassan and talent giant UTA has the ad world speculating about wheth…
Lara O'Reilly,Lucia Moses
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
2 mins read
Verizon is reportedly eyeing a media spin-off
Insider's top advertising and media stories for April 29.
Lauren Johnson
3 mins read
WeWork was planning to spend millions on advertising even as its own finances were collapsing
A major part of that effort involved naming a new executive team that included Levy. The first sour…
Patrick Coffee
1 min read
Seeking nominations for the rising stars of brand marketing
These aren't the CMOs, but the people working behind the scenes to create the future of marketing. …
Tanya Dua
6 mins read
The top CMOs in the world share the campaigns they wish they had thought of
Raja Rajamannar - Chief Marketing and Communications Officer, Mastercard: One of the all-time great…
Sara Silverstein,Jacqui Frank
4 mins read
Snap's AR gamble, Verizon Media pitches advertisers, and 5G confusion
Accenture Interactive's acquisition of Droga5 will fill an obvious hole in its lineup as the compan…
Lucia Moses
3 mins read
Advertising vets MT Carney and Andrew Essex add four more firms to their ad holding company Plan A, boosting its headcount to 280 and revenue to $50 million
Bob Lord, SVP of cognitive applications at IBM, said Plan A's executive team drew him to the firm w…
Tanya Dua
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
2 mins read
CoverGirl is ditching its iconic slogan
"The beauty category and consumer have changed dramatically since we launched 'Easy, Breezy, Beauti…
Tanya Dua
3 mins read
Consulting firms are encroaching on the advertising business. Here's why Burger King's top marketing exec doesn't buy into the consulting firm hype.
"Whopper Detour," for example, which trolled rival McDonald's by using geo-fencing to send customer…
Tanya Dua
3 mins read
Inside Refinery29's $133 million rise and sell to Vice Media, FCB cuts ties with industry group over Ted Royer controversy, and Taboola and Outbrain finally merge
My colleague Tanya Dua reported on content-recommendation company Taboola's merger with longtime ri…
Lauren Johnson
4 mins read
These 5 trends defined a turbulent year for the world's biggest advertising company, WPP
Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…