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2 mins read
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and HUL escalates
6 mins read
Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed
Sebamed has grown its marketing budget by 3X over the last 3 years and aims to grow 10X in the next…
2 mins read
HUL’s many soap wars with Sebamed, Reckitt and Patanjali
The ad war between Fast Moving Consumer Goods giants Hindustan Unilever (HUL) and German personal c…
3 mins read
Bajaj Consumer believes that its premium offerings must be ‘affordable’
Bajaj rolled out an almond moisturizing soap — a premium product in its skincare segment. The price…
2 mins read
Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
Sebamed gets a go-ahead from Bombay HC on its ad mentioning Dove as there was ‘evidence-based’ comp…
1 min read
Marquee soap brands like Dove, Pears, and Lifebuoy are getting cheaper as India’s largest FMCG company lathers up with price cuts and increased ads
Hindustan Unilever, one of India’s biggest FMCG company, is looking to cut prices of Dove and Pears…
1 min read
Brinton Pharmaceuticals' Neobar Soap makes fun of Sebamed and HUL for fixating on pH levels; remarks that soaps are much more than that
Brinton Pharmaceuticals' Neobar Soap takes a dig at Sebamed and HUL
8 mins read
Was Sebamed’s competitive strategy strong enough to leave a long-lasting mark on the consumer’s mind?
How can HUL undo the damage caused by Sebamed’s advertising campaign?
1 min read
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The HUL-Sebamed soap opera comes to a halt for now as Bombay High court restrains the latter’s comm…
2 mins read
Unilever - maker of Dove soap and Ben & Jerry's ice cream - scraps plan to move HQ to Netherlands after UK shareholder revolt
Unilever - the maker of Dove soap and Ben & Jerry's ice cream - has abandoned plans to move its…
Trista Kelley
3 mins read
Orlando Bloom says daughter Daisy Dove looks like a mix of him and Katy Perry
In a new interview on "The Ellen DeGeneres Show," the "Carnival Row" star spoke about the couple's …
Olivia Singh
1 min read
HUL to increase soap prices by 5-6 pc
New Delhi, Jan 31 () FMCG major HUL on Friday said that it would increase soaps prices by up to 6 p…
PTI
3 mins read
Katy Perry and Orlando Bloom announced the birth of their daughter Daisy Dove with a photo on them holding her tiny hand
Perry and Bloom, who announced that they were expecting in March, have set up a donation page with …
Jacob Sarkisian
2 mins read
The best bar soap you can buy
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Erin Mayer
3 mins read
I'm a 24-year-old who struggles with acne and scarring. A dermatologist told me stop using bar soap and toner on my face.
Dr. Julie Russak told Fiona Clair to toss her toner and add a retinol to her routine. She also said…
Canela López
3 mins read
Dove is facing boycotts for an ad many people say is racist - and it's happened before
In 2011, the brand apologized for an ad for Dove VisibleCare body wash, which seemed to show a…
Kate Taylor
2 mins read
India’s largest FMCG company is seeking some life-saving help from start-ups
The India's largest consumer goods maker can gain from new technologies that will help the company …
2 mins read
A dermatologist explains why she uses body wash instead of bar soap
You're going to have bar soaps, you're going to have body washes, you're going to have sponges that…
Emma Fierberg,Kevin Reilly
1 min read
Huge Problem With Dove's 'Real Beauty' Sketches: Most People Don't Know It's Dove
An overwhelming majority of women who saw the short film — in which an FBI-trained sketch artist sh…
Laura Stampler
1 min read
Dove Uses FBI Sketch Artist To Show Women How Negatively They See Themselves, Compared To Others
The side-by-side sketches in the video are compelling, but take them with a pinch of salt. Some of …