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<ul><li>Due to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs.</li><li>In the midst of it all, the two-year-old Django Digital, a part of the Schbang Network, hit its $1 million revenue mark despite the pandemic and economic slowdown.</li><li>Django Digital is currently serving a wide range of clients across different categories, including FMCG, lifestyle, health and skincare, amongst others.</li><li>It has associated with brands such as Society Tea, Imagine Meats, skinnsi, toothsi, Bblunt, Nykaa, Jio Fiber, BookMyShow, Storia Foods, among others.</li><li>We speak to <keyword id="2719410" type="General" weightage="20" keywordseo="aashay-shah" source="Orion">Aashay Shah</keyword> and <keyword id="12600371" type="General" weightage="20" keywordseo="shivang-shah" source="Orion">Shivang Shah</keyword>, <keyword id="12600372" type="General" weightage="20" keywordseo="founders-of-django-digital" source="Orion">Founders of Django Digital</keyword> on their journey so far, find out more about the factors that led to this quick growth during a global pandemic, and discuss their larger vision for the agency.</li></ul>The newest million dollar agency on the block is Django Digital. A part of <keyword id="12600376" type="General" weightage="20" keywordseo="schbang-network-company" source="Orion">Schbang Network Company</keyword>, this integrated digital solution provider was started by Shivang Shah and Aashay Shah out of their living room in August 2019 with a vision to grab a seat at the table with the bigger agencies in the industry. Shortly after its inception, the digital agency had to face its biggest challenge -- sail through a pandemic when the biggest advertising agencies of India were laying off their employees and cutting their salaries to half because brands had curtailed their marketing budgets. Django Digital not only survived the pandemic but also grew tenfold and has now hit the $1 million revenue mark. COVID-19 accelerated the adoption of digital marketing and pushed brands to reconsider their strategies and shift monnies where consumers are -- be it OTT or social media, screen time has increased and clients are following them. Digital marketing finally received its due recognition and credit last year, which worked well in Django Digital’s favour. We spoke to the founders, Shivang Shah and Aashay Shah, to find out their secret sauce, discuss the challenges that lie ahead and vision for the agency. Q. Can you walk us through your journey so far and share a few key milestones? The two of us have always been passionate about becoming entrepreneurs. So our dream venture Django Digital started off right in our living room as we both brainstormed nights on end. Within two months we started working out of a mezzanine floored office that used to be a repair shop. At this point, we were merely a team of five-to-six but creatively skilled individuals. Today, we are working out of a 2400 sq ft office in Lower Parel, Mumbai with a workforce of 60 people. We have a dedicated studio in the office for our photo and video-led content work. Our journey has been long and aspirational but let me tell you, we achieved so many of those aspirations. Since day one, we wanted to sign Society Tea as a client and exactly a year later, we got them onboard. As founders of a startup, both of us wore multiple hats and took up responsibilities of handling finance, accounts, recruitment, IT and administration. It was only after a year that we managed to hire an HR manager and an accountant. We learnt new skills, made quite a few mistakes but it was always a step in the right direction. Vivek Shah, our performance media lead, was working out of New York during the first year but still continued to work with Django, steadily managing around different time zones. Q. What does your clientele look like today? We remember when we started out, one of the conversations we had was we wanted to be known as 'two young kids around the block’, which did materialise. Within a year of Django being operational, we were sitting at the same table as all the other renowned agencies, managing a roster of 45+ clients. Over two years in, Django Digital is currently serving a wide range of clients across industries, including FMCG, lifestyle, health and skincare, amongst others. We’ve associated with both, young as well as well-established brands such as Society Tea, Imagine Meats, skinnsi, toothsi, Bblunt, Nykaa, Jio Fiber, BookMyShow, Storia Foods, and others. Catering to a multitude of clients across industries has expanded our portfolio, making us a 360-degree digital solutions provider. Q. Django started in 2019 and shortly in 2020, the business world had to face its biggest crisis ever of modern times. And you have not only survived through it but also grown tenfold! Tell us what kind of challenges you faced as a new business? In literal terms, Django Digital is a Covid baby. While others were adapting to the virtual ecosystem, we had to start from scratch in this environment. However, we managed to use this as an opportunity to meet rising demand for digital solutions. Certain challenges we faced across the way were creating and building virtual teams, coordinating and functioning in the entire work-from-home setup, pitching new ideas to clients and most importantly - providing our team members with necessary infrastructural essentials at their homes, especially the design team that is the backbone of our creative work. In spite of these challenges, we have successfully arrived at where we are today. This is just a learning for us that growth can happen in any environment, if you are dedicated and motivated enough. Q. You have hit the one million mark during a global pandemic. Just a few months ago, the advertising industry was struggling to survive. What has worked in your favour? Looking back, the two years of the pandemic have been the defining years for our agency. We quickly set in place a plan and we have stuck to it ever since - that of making difficult decisions early on and then accelerating out hard to take a rightful seat at the table with the bigger agencies in the industry. While mainline advertising was hit badly, we witnessed a surge in digital requirements. Traditional players rapidly adopted it without much knowledge, and as a desperate move to get business back on track. Many didn't see digital as a key channel earlier, but necessity drove them into it. They had to provide for their customers so as to retain them. But we started out purely as a digital agency with the experience to validate us and our work. Being part of this digital age and using it to our advantage is precisely what has worked best for us. Q. What do you think sets you apart? An industry that is booming with new agencies every day, what sets us apart is our approach towards business. We make it a point to associate with brands where we get to work directly with leadership teams so that our strategy and thoughts aren’t diluted in the process. The trifecta of social, influencers and performance media has enabled us to provide a holistic digital solution to all our clients. We’re a thriving agency with a young and dynamic workforce that is hungry for growth. We’re very specific about the talent we get aboard at Django. More than expertise, we value determination and that’s what sets us apart. As an organization, we believe in fostering a culture of creative freedom and minimal hierarchy. Q. You mentioned that you work with brands where the leadership team is equally involved. Can you tell me more about this approach? How different is this experience? How open are clients to being involved with their agency? We consciously make an effort to stay directly in touch with the founders of brands that we’re serving. The innovative ideas we have are not filtered in this route. Our expertise combined with our collective experience is the approach we have seen founders love and have in turn, grown to become more involved in the decision making process. By adapting this route, we get to deep dive into the brand and in return, brands get a better understanding of the digital marketing approach we suggest. We build a personal connection and a long-lasting relationship with brands that is beyond business. Q. Clients' needs are evolving rapidly. How are you keeping up with the pace? As a young digital agency, staying on our toes comes as second nature to us. We are constantly adapting to the latest trends. At times, we are the ones to notify the clients about the disrupting trends in the industry and how to leverage those. We cater to our clients’ needs and expectations, but we also put forth our informed opinion when the need arises. Our common objective is our clients’ growth and we do not shy away from stating our thoughts, even when they might contradict with the clients.’ Q. Which cities are you present in? Do you plan to expand further? At the moment, we are based out of Mumbai but we do handle clients pan India and in the USA as well as in Antwerp. We’re currently seeing the economy booming combined with changing demographic sentiments. We see a lot of potential within India for now, especially with the startup boom and therefore want to exploit that further. As years pass by, we will look at expanding outside India, however operations will always be from India itself. Q. You recently launched Djang-Gang, your influencer unit. What kind of response have you seen for the same? Djang Gang is a novel ‘by-invite’ club for content creators across genres, allowing them to showcase their talent and helping them build associations with suitable brands. We offer them an in-house studio set-up, post-production perks, commitment to handle all legal aspects and the youngest creative team to back the content being created. We’ve received an incredible response from over 300 creators who wanted to be a part of this initiative. However, we thoughtfully chose 14 talented and budding creators from the applications received. We’re progressing towards building a growing environment for the onboarded community of creators and are also on the lookout for dedicated creators wanting to make a mark in the industry. We would love to support and grow with them. Q. What are the challenges ahead and what kind of changes can we see at the agency in the next few months? We’re a 2.5-year-old agency that is growing at a rather fast rate for a pandemic baby, however, challenges are still an eminent part of what we do. The biggest challenge we are facing is scaling up at a sustainable pace. We’re learning how to drive our growth by building a resilient business model which balances sustainability with economic development and equitable growth. Apart from that, we face the challenges that every agency does - ensuring we work with the right clients, convincing them to execute out-of-box ideas with no past references and doing work that is worthy of the effort we put into it. While these challenges are constant, the most crucial one is hiring the right talent. At Django, we believe in hiring leadership talent that will shape the organization so finding the right people, especially virtually, and building our teams is a challenge we are working towards every day. Q. Finding good talent is something that people in our industry always complain about. Are you also facing a similar issue? The ongoing pandemic has made the process of finding great talent tougher but at the same time, allowed us to find innovative ways to get them onboard. As an agency that started out a little over 2 years ago with us two founders in our living rooms, we have scaled up and have grown our family to 60 young-blooded individuals. I can already tell you that you will see us grow to 100+ employees by August ‘22 and I’ll also explain how Django is doing this. We have got a very strong referral system within Django itself. I would say 50% of our hires are built through these referrals. Every employee here is helping the agency grow so they actively help spread the word and bring in like-minded people to us. Another fact is that hiring has been difficult across the industry, but what we realised early on is that this has opened several doors for us. As a Bombay-based agency, we aren’t limited to employees around us. The work-from-home virtual setup had us scouting great talent from across the country as well, leading us to grow to the strength we have today. Q. What is your larger vision for the agency? At Django Digital, we believe in awakening brands digitally - our larger vision is to inculcate this for a lot more brands. We don’t want to be the ‘agency of a brand’ but instead we want to be the storytellers of brands. We are on a strong mission to build Django Digital and its employees along with our clients. You can say that our larger vision is to do good work, inspiring work and work that impacts the world and businesses in a positive way. Q. What is your revenue goal for next fiscal? What do you think will be the main forces helping you reach there? Now that we have hit the $1 Million revenue mark, we are motivated to achieve a $1.5 M annual target. We’re expecting Django to progress at an even quicker rate now and our strategic imperatives will result in a stronger financial structure for us. We want to ensure a sustainable and profitable growth while increasing our revenue at higher gross margins over time. As a new-age digital startup agency, we bring the right edge to the table as well as a strong core team that will help us dominate the industry. We are focusing on segments that will allow profitable growth and at the same time staying engaged with our trusted existing clients that will help drive us towards our goal.

Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour

<ul><li>Professional networking platform LinkedIn unveiled the Top 15 Emerging Jobs in India for 2020, today. </li><li><keyword id="6355684" type="PERSON" weightage="20" keywordseo="Blockchain">Blockchain</keyword> Developer, <keyword id="107950" type="TECHNOLOGY" weightage="20" keywordseo="artificial-intelligence">Artificial Intelligence</keyword> Specialist, and JavaScript Developer are likely to be the top roles in 2020. </li><li>Among the non-technical profiles are Digital Marketing Specialist and Lead Generation Specialist. </li></ul>India adds 12 million people to its workforce every year. And, as automation makes inroads to the job market, humans are competing with machines to keep up. Professional networking platform LinkedIn unveiled the top 15 emerging Jobs in India for 2020, today. The report titled ‘Emerging Jobs 2020,’ anticipates Blockchain Developer, Artificial Intelligence Specialist, and JavaScript Developer to be the top roles in 2020. According to LinkedIn, India ranks among the top three countries to lead the world in AI skills with <keyword id="3241386" type="PERSON" weightage="20" keywordseo="robotic-process-automation">robotic process automation</keyword>, compliance, and integration as the fastest growing skills. Among the non-technical profiles are Digital Marketing Specialist and Lead Generation Specialist. “The country is seeing a rise in digital transactions, and therefore industries are ramping up investments in Blockchain. This strong demand for Blockchain tech talent has put ‘Blockchain Developer’ on top of the list. As automation becomes a reality across industries, the ‘AI Specialist’ is the second emerging job on this year’s list. Amidst this tech pool, it is particularly interesting to see soft skills like team management and customer retention feature on the list, which underscores the importance of human intervention at every level of digitisation,” said Ruchee Anand, Head of Talent and Learning Solutions at <keyword id="278010" type="COMPANY" weightage="20" keywordseo="LinkedIn-India">LinkedIn India</keyword>. Here are the Top 15 Emerging Jobs in India in 2020: Blockchain Developer Skills needed: Smart Contract, Node.js, Hyperledger, Solidity Top industries: Information Technology &amp; Services, Software, Internet, Financial Services, Hospital &amp; Healthcare Top locations: New Delhi, Bangalore, Hyderabad India has the sixth largest number of blockchain patents, according to Hardfork, a blockchain company. Blockchain developers assist in building services and technology related to blockchain systems. <div type="Article" hostid="261" msid="61808610" title="Here's everything you need to know about blockchains, the ground-breaking tech that could be as disruptive as the internet" mstype="2" mssubtype="0"></div>

 Artificial Intelligence Specialist Skills needed: Machine Learning, Deep Learning, Tensor Flow, Python, Natural Language Processing Top industries: Internet, Research, Software, Information Technology &amp; Services, Education Management Top locations: Bangalore, Pune, Hyderabad AI specialists, which is also the top job role in the US equip the machines to learn and perform efficiently. According to a PWC survey, AI has the potential to improve India's economy and cybersecurity. <div type="Article" hostid="261" msid="68041682" title="A majority of Indian corporates are unprepared for cyber security challenges: Report" mstype="2" mssubtype="0"></div>
 JavaScript Developer Skills needed: AngularJS, Node.js, React.js, React Native, MongoDB Top industries: Internet, Research, Software, Information Technology &amp; Services, Education Management Top locations: Bangalore, Mumbai, Hyderabad JavaScript is an essential programming language for front-end development — defining the user interface of web-based applications. The job deals in creation of website — from programming to development. <div type="Article" hostid="261" msid="72433074" title="After TCS, Infosys reportedly plans to double salaries for 'coding experts'" mstype="2" mssubtype="0"></div>

 Robotic Process Automation Consultant Skills needed: UIPath, Automation anywhere, Blue Prism, Process Automation, SQL Top industries: Accounting, Management Consulting, Internet, Research, Software, Information Technology &amp; Services Top locations: Bangalore, Mumbai Robotic Process Automation refers to the software robots that enable automation of processes across businesses. A robotic process automation consultant chips in to educate businesses on the adoption of RPA across levels. <div type="Article" hostid="261" msid="64301135" title="Indian workplaces are expecting to double automation by 2021: report" mstype="2" mssubtype="0"></div>

 Back-end Developer Skills needed: Node.js, MongoDB, JavaScript, Django, MySQL Top industries: E-learning, Internet, Research, Software, Information Technology &amp; Services, Financial Services Top locations: Mumbai, Bangalore, Gurgaon Backend developer implements the internal functioning on a web application. They are also responsible for developing Application Programming Interface (APIs) along with testing the software systems. <div type="Article" hostid="261" msid="72117347" title="The 10 fastest growing programming languages, according to the Microsoft-owned GitHub" mstype="2" mssubtype="0"></div>

 Growth Manager Skills needed: Business Development, Team Management, Growth Strategies, Market Research, Marketing Strategy, Digital Marketing Top industries: Food &amp; Beverages, Marketing, Advertising, Information Technology &amp; Services, Financial Services Top locations: Gurgaon, Bangalore, Noida This includes job roles in product and marketing roles. The role focuses on engagement techniques for product and business growth. growth managers use data to draw insights and market trends. <div type="Article" hostid="261" msid="72289742" title="This is why India’s MBAs and engineers may be hoping to turn watchman and sanitation workers" mstype="2" mssubtype="0"></div>

 Site Reliability Engineer Skills needed: Amazon Web Services, Docker Products, Jenkins, Ansible, Kubernetes Top industries: Telecom, Marketing, Advertising, Information Technology &amp; Services, Financial Services, software, Internet Top locations: Bangalore, Pune, Hyderabad A Site Reliability Engineer ensures smooth of the applications at development and operational level. The idea is to create a reliable software system by resolving infrastructure and operational challenges in the software. Customer Success Specialist Skills needed: <keyword id="702009" type="ORGANIZATION" weightage="20" keywordseo="customer-relationship-management">Customer Relationship Management</keyword>, Team Management, Customer Retention, Account Management, Software as a Service (SaaS) Top industries: Marketing, Advertising, Information Technology &amp; Services, Financial Services, software, Internet Top locations: Bangalore, Mumbai, New Delhi Customer Success Specialists are important for managing customer relationships and retention, thereby adding to the business growth. In the era of automation and digitisation, soft skills are most essential to these job roles as this is what machines can’t replicate. <div type="Article" hostid="261" msid="72360418" title="These are the top soft skills that will keep your job safe in the times of AI, according to LinkedIn" mstype="2" mssubtype="0"></div>

 Full Stack Engineer Skills needed: JavaScript, Node.js, AngularJS, React.js, MongoDB Top industries: Marketing, Advertising, Information Technology &amp; Services, Financial Services, software, Internet Top locations: Bangalore, Hyderabad, Mumbai Full stack engineers handle everything — from database to clients and servers. These candidates are responsible for both software development and frontend development of web applications. Hence, they are much in demand. <div type="Article" hostid="261" msid="71916321" title="Learn these 6 technical skills for a career in software development — and its more than just programming languages" mstype="2" mssubtype="0"></div>

 Robotics Engineer (Software) Skills needed: Robotic Process Automation, UIPath, Blue Prism, SQL, Automation Anywhere Top industries: Automotive, Industrial Automation, Electrical &amp; Electronic Manufacturing, Information Technology &amp; Services, Software Top locations: Bangalore, Gurgaon, Chennai As automation takes over the job market, robotics engineers are hired to develop interactive software that helps to automate tasks. Robotics includes development of human-like chatbots to perform tasks while automation is for special machines equipped to perform a particular task. Cybersecurity Specialist Skills needed: Cybersecurity, Information Security, Network Security, Penetration Testing, Vulnerability Assessment Top industries: Computer and Network Security, Accounting, Information Technology &amp; Services, Software, Management Consulting Top locations: Bangalore, Mumbai, Gurgaon One in three Indian organisations face <keyword id="608402" type="PERSON" weightage="20" keywordseo="data-breach">data breach</keyword>, calling for the need of cybersecurity specialists. The role includes keeping track of businesses and system and develop security programmes to implement data privacy. A cybersecurity expert must have knowledge on cryptography — encryption and decryption mechanisms. Python Developer Skills needed: Django, Flask, HTML, MySQL, JavaScript Top industries: Marketing, Advertising, Information Technology &amp; Services, Financial Services, software, Internet Top locations: Bangalore, Mumbai, Hyderabad Python developers are responsible for creating backend technologies and programmes for the web-based services. They also work on data collection, mining and analytics. The application of python extends across many sectors including finance, retail banking and insurance. It is used to create business and market insights in the insurance sector. Digital Marketing Specialist Skills needed: MySQL, SEO, HTML, Google Ads, Social Media Optimization, Google Analytics Top industries: Education Management, Marketing, Advertising, Information Technology &amp; Services, software, Internet Top locations: Mumbai Bangalore, New Delhi A digital Marketing expert will sift through online campaigns and generate leads via internet. This includes jobs across social media, search engine optimization, analytics among others. <div type="Article" hostid="261" msid="71714306" title="Learn these 4 skills to become a top notch digital marketing expert" mstype="2" mssubtype="0"></div>

 Front-end Engineer Skills needed: CSS, Bootstrap, JavaScript, HTML5, AngularJS Top industries: Electrical &amp; Electronic Manufacturing, Marketing, Advertising, Information Technology &amp; Services, software, Internet Top locations: Bangalore, Chennai, Mumbai Frontend engineers work with web designers to add new visual features and properties to enhance the interface of web applications for clients and businesses. These are different from front-end development roles which include core coding skills. Lead Generation Specialist Skills needed: Market Research, Email Marketing, Customer Relationship Management, Business Development, Digital Marketing Top industries: Outsourcing, Marketing, Advertising, Information Technology &amp; Services, software, Internet Top locations: Bangalore, Pune, Gurgaon Lead generation is important to businesses to increase sales. Higher the quality of leads, more is the conversion rate. The role of a Lead Generation specialist is a blend of marketing and sales. In case of online marketing, it includes social media and email marketing. LinkedIn has over 20 million jobs posted on its platform — including 500,000 jobs in India. And, almost 62 million members on the platform are from India. See also: <a href="https://www.businessinsider.in/careers/news/these-are-the-top-soft-skills-that-will-keep-your-job-safe-in-the-times-of-ai-according-to-linkedin/articleshow/72360418.cms">These are the top soft skills that will keep your job safe in the times of AI, according to LinkedIn</a> <a href="https://www.businessinsider.in/tech/news/microsoft-owned-linkedin-grows-as-job-seekers-and-career-professionals-join-the-platform/articleshow/72359077.cms">LinkedIn added 12 million Indian subscribers in the last 18 months as people got hungry for jobs</a>

These are the top 15 emerging jobs in India, according to LinkedIn

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>If you're looking to hire a coding superstar, you may have to call their agent.
10x, a big name talent agency that has represented artists like John Mayer and Vanessa Carlton, is now representing computer programmers aka "digital rock stars," <a href="http://www.newyorker.com/magazine/2014/11/24/programmers-price">Lizzie Widdicombe at The New Yorker reports</a>.
The agency was founded by two veteran music and entertainment managers, Michael Solomon and Rishon Blumberg, and for nearly 19 years they represented musicians and recording artists. 
But with the decline of the music industry and the dearth of tech talent, they have refocused their business on managing elite programmers.
Solomon and Blumberg realized the similarities between talented musicians and talented programmers - they were both extremely skilled and talented people, but with zero business knowledge. "We were, like, 'This is a musician! This is what we're used to!' That was the light-bulb moment," Solomon told the <a href="http://www.newyorker.com/magazine/2014/11/24/programmers-price">New Yorker.</a>
As the tech industry continues to grow, CEOs and hiring managers are desperate for talent.
Most recruiters working in the tech industry have little to no experience working technical jobs themselves, and can relentlessly spam top digital talent.
"Our companies are dying for talent. They're like lying on the beach gasping because they can't get enough talented people in for these jobs," venture capitalist Marc Andreessen told <a href="http://nymag.com/daily/intelligencer/2014/10/marc-andreessen-in-conversation.html">New York</a> last month.
The programmers pay a 15% agency fee, and 10x negotiates their deals.
10x programmer salaries depend on the developer, but can reach hundreds of dollars an hour, and the agency currently has almost eighty clients. Most are based in North America, however a few work in Israel, one works in India and one works from a beach in Thailand.
"In their minds, you're not just paying them to do their job," a tech executive told the New Yorker. "You're paying them for the opportunity cost of not becoming Mark Zuckerberg."
10x co-founder and agent Altay Guvench, refers to himself as a "nerd whisperer." He is a former engineer himself, and has signed several high profile clients since joining the agency, including one who who co-created the famed programming language Django. Instagram was written in Django.
Guvench explains that, of course his clients don't need help finding work, but they do need help understanding their options and dealing with the nitty gritty details.
"Tom Cruise doesn't need help finding work, but he has an agent," he says. 
Go <a href="http://www.newyorker.com/magazine/2014/11/24/programmers-price">read the whole story at the New Yorker, it's a fascinating look at a new industry &gt;&gt;</a>

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