<keyword id="20023931" type="General" weightage="20" keywordseo="Navratri" source="keywords">Navratri</keyword>, a Hindu festival, symbolises the triumph of good over evil and is celebrated with great enthusiasm across India. In 2024, <keyword id="20142071" type="General" weightage="20" keywordseo="Shardiya-Navratri" source="keywords">Shardiya Navratri</keyword> begins on Thursday, October 3, marking nine sacred days dedicated to <keyword id="20065582" type="General" weightage="20" keywordseo="Goddess-Durga" source="keywords">goddess Durga</keyword> and her nine divine forms. This vibrant festival is a celebration of devotion, culture and community spirit. Each day features unique rituals, dance forms like Garba and Dandiya Raas and colourful gatherings in the community. Navratri also honours the strength of the divine feminine, with Goddess <keyword id="20485446" type="General" weightage="20" keywordseo="durga" source="keywords">Durga</keyword> representing resilience against injustice. As the festival unfolds, it heralds the festive season leading up to Diwali, inviting families to come together, share traditional meals and embrace the values of love, strength and harmony. <table class="redcator-table-advance"><tbody><tr><td>Event/Day </td><td>Date </td></tr><tr><td>Pratipada </td><td>Thursday, 3rd October 2024</td></tr><tr><td>Dwitiya</td><td>Friday, 4th October 2024</td></tr><tr><td>Tritiya</td><td>Saturday, 5th October 2024</td></tr><tr><td>Chaturthi</td><td>Sunday, 6th October 2024</td></tr><tr><td>Panchami</td><td>Monday, 7th October 2024</td></tr><tr><td>Shashti</td><td>Tuesday, 8th October 2024</td></tr><tr><td>Saptami</td><td>Wednesday, 9th October 2024</td></tr><tr><td>Ashtami</td><td>Thursday, 10th October 2024</td></tr><tr><td>Navami</td><td>Friday, 11th October 2024</td></tr><tr><td>Vijaya Dashami (Dussehra)</td><td>Saturday, 12th October 2024</td></tr></tbody></table><h2><keyword id="19753747" type="General" weightage="20" keywordseo="navratri-2024" source="Orion">Navratri 2024</keyword>: Rituals and traditions </h2>Navratri showcases a rich tapestry of rituals that reflect a profound devotion to the supreme Goddess Durga. The festivities kick off with Ghatasthapana, a sacred ritual where an earthen pot, or Kalash, is placed to honour both the Goddess and the universal creative energy. Over the nine days of Navratri, each day is dedicated to a specific avatar of Goddess Durga, each representing unique virtues and energies. Devotees participate in special pujas, aartis, and chant mantras, seeking blessings from these divine manifestations. Day 1: Shailaputri: Embodies strength and courage Day 2: Brahmacharini: Symbolises piety and austerity Day 3: Chandraghanta: Represents bravery and grace Day 4: Kushmanda: Promotes health and well-being Day 5: Skandamata: Bestows power and prosperity Day 6: Katyayani: Encourages protection and abundance Day 7: Kalaratri: Represents the fierce power to vanquish evil Day 8: Mahagauri: Symbolises peace and endurance Day 9: Siddhidatri: Bestows wisdom and enlightenment <h2>Shardiya navratri</h2><keyword id="23407129" type="General" weightage="20" keywordseo="Maha-Navratri" source="keywords">Maha Navratri</keyword>, or Shardiya Navratri, is the pinnacle of the Navratri festivals in the Hindu calendar. This significant celebration occurs during the lunar month of ‘Ashwin’, coinciding with the autumn season known as ‘Sharad Ritu’. Each of the nine days is devoted to a distinct form of Goddess Durga, collectively called Navdurga, as devotees engage in rituals, prayers, fasting and offerings to seek her blessings for prosperity, health and spiritual growth. The nine forms of Durga embody the essence of feminine energy, symbolising vital life qualities such as courage, compassion, wisdom and abundance. Traditional dances, such as Garba and Dandiya, not only serve as a form of worship but also foster a sense of unity and joy among the people. The blend of spirituality and cultural expression makes Navratri a truly captivating experience.

Navratri 2024: Important dates, timings and significance

Ten lakh earthen lamps or diyas will illuminate <keyword id="6354931" type="General" weightage="100" keywordseo="ayodhya" source="Orion">Ayodhya</keyword> on Monday evening to celebrate the consecration of the Ram temple. Diyas will be lit at 100 temples here, including the Ram Temple, and <keyword id="20219073" type="General" weightage="20" keywordseo="ram-ki-paidi" source="keywords">Ram Ki Paidi</keyword>, Kanak Bhawan, Guptar Ghat, Sarayu Ghat, <keyword id="19948480" type="General" weightage="20" keywordseo="lata-mangeshkar-chowk" source="keywords">Lata Mangeshkar Chowk</keyword>, Maniram Das Chavani, besides other prominent locations, officials said. The much-awaited Ram temple consecration will be held here on Monday. Prime Minister <keyword id="19895781" type="General" weightage="20" keywordseo="narendra-modi" source="keywords">Narendra Modi</keyword> will attend the rituals, following which the shrine will be opened for the public a day later. Following the consecration ceremony, every citizen has been encouraged to light diyas at their homes in the evening. Prime Minister Narendra Modi has appealed to the people to light special diyas in their homes to celebrate the day of 'pran pratishtha' at the Ram temple. He has also asked his Cabinet colleagues to celebrate the temple consecration ceremony by lighting up diyas at their homes and also feed the poor. The Uttar Pradesh government, which has been organising 'Deepotsav' on the eve of Diwali for the last seven years, will once again adorn Ayodhya with diyas on January 22, officials said. In 2017, the state government had adorned Ayodhya with 1.71 lakh diyas, and during the 2023 Deepotsav, a new record was set with 22.23 lakh diyas. Chief Minister <keyword id="19898780" type="General" weightage="20" keywordseo="yogi-adityanath" source="keywords">Yogi Adityanath</keyword> has appealed to the people to illuminate not only their homes but also shops, commercial establishments, offices and historical and religious sites with lamps on Monday evening. In line with the government's vision, locally crafted diyas will be used, and local potters have been engaged to provide the lamps.

Ram temple: Ten lakh diyas to be lit in Ayodhya as part of celebration

<keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> is a place full of colourful cultures, beautiful scenery, and interesting history. Whether you love adventure, learning about the past, or trying new foods, India has something for you. Here's a simple guide to some of the best things to do for tourists in this diverse and fascinating country. Get ready for an unforgettable journey! <cmsannotation type="cmsannotation" annotationid="1. Marvel at the Taj Mahal in Agra" comment="subhead" text="1. Marvel at the Taj Mahal in Agra">1. Marvel at the <keyword id="6355354" type="General" weightage="20" keywordseo="Taj-Mahal" source="Orion">Taj Mahal</keyword> in Agra</cmsannotation> <div type="image" title="1" msid="109590129" hostid="261" caption="&amp;lt;p&amp;gt;Taj Mahal&amp;lt;/p&amp;gt;"></div>Think of visiting India without seeing the Taj Mahal like missing the best part of a movie! This amazing white palace was made by a king named Shah Jahan for his wife Mumtaz Mahal, who he loved very much. It's super famous and even on the list of the coolest places in the world! You've got to see it when the sun is coming up or going down - the way the marble shines is like something from a fairy tale! <cmsannotation type="cmsannotation" annotationid="2. Explore the Bustling Streets of Delhi" comment="subhead" text="2. Explore the Bustling Streets of Delhi">2. Explore the Bustling Streets of <keyword id="66" type="General" weightage="20" keywordseo="Delhi" source="Orion">Delhi</keyword></cmsannotation> <div type="image" title="2" msid="109590159" hostid="261" caption="&amp;lt;p&amp;gt;Chandini Chowk&amp;lt;/p&amp;gt;"></div>Delhi is a top spot for shopping in India! It has something for everyone, from lively streets like Chandni Chowk to upscale places like Khan Market. In Old Delhi, you can enjoy delicious street food and bargain for treasures in bustling markets. Don't forget to explore New Delhi's majestic architecture, including iconic landmarks such as India Gate and the historic Red Fort. With its blend of old-world charm and modern amenities, Delhi offers an unforgettable shopping and sightseeing experience for visitors of all tastes. Read - <a href="https://www.businessinsider.in/travel/india/10-best-markets-in-delhi-that-every-shopper-should-visit/slidelist/100970642.cms" data-type="tilCustomLink" target="_blank">10 Best markets in Delhi</a> <cmsannotation type="cmsannotation" annotationid="3. Embark on a Wildlife Safari in Ranthambore National Park" comment="subhead" text="3. Embark on a Wildlife Safari in Ranthambore National Park">3. Embark on a Wildlife Safari in <keyword id="20454281" type="General" weightage="20" keywordseo="Ranthambore-National-Park" source="keywords" meta.keywordsubtype="org" meta.entityname="Ranthambore National Park" meta.hostid="261" meta.entityid="Ranthambore National Park">Ranthambore National Park</keyword></cmsannotation> <div type="image" title="3" msid="109590189" hostid="261" caption="&amp;lt;p&amp;gt;Wildlife Safari in Ranthambore National Park&amp;lt;/p&amp;gt;"></div>Whether you are a wildlife enthusiast or not Ranthambore National Park in Rajasthan is a must. It's famous for Bengal tigers! Jump on a safari jeep to explore the park's wild beauty and spot these amazing animals in their home. You can also see other cool creatures like leopards, sloth bears, and crocodiles. It's like going on a real adventure into the jungle, where every turn brings a new surprise. Don't forget your camera – you'll want to capture the magic of seeing these majestic creatures up close! <cmsannotation type="cmsannotation" annotationid="4. Cruise the Backwaters of Kerala" comment="subhead" text="4. Cruise the Backwaters of Kerala">4. Cruise the Backwaters of <keyword id="19896018" type="General" weightage="20" keywordseo="Kerala" source="keywords" meta.keywordsubtype="org" meta.entityname="Kerala" meta.hostid="261" meta.entityid="Kerala">Kerala</keyword> </cmsannotation> <div type="image" title="4" msid="109590208" hostid="261" caption="&amp;lt;p&amp;gt;kerala Backwaters&amp;lt;/p&amp;gt;"></div>To feel the ultimate peace sail through Kerala's backwaters on a traditional houseboat. See stunning green views, coconut trees, and cute villages while eating yummy Kerala food made by chefs onboard. This calm trip shows you how people live in Kerala – relaxed and happy. It's like being in a quiet dream, surrounded by nature's beauty. Don't forget to take lots of pictures to remember this magical journey! <cmsannotation type="cmsannotation" annotationid="5. Witness the Sacred Rituals on the Ghats of Varanasi" comment="subhead" text="5. Witness the Sacred Rituals on the Ghats of Varanasi">5. Witness the Sacred Rituals on the Ghats of <keyword id="6357203" type="General" weightage="20" keywordseo="varanasi" source="Orion">Varanasi</keyword></cmsannotation> <div type="image" title="5" msid="109590226" hostid="261" caption="&amp;lt;p&amp;gt;Ghat of Varanasi&amp;lt;/p&amp;gt;"></div>Varanasi situated by the holy river Ganga, is one of India's oldest cities and a big spiritual center. Watch the beautiful Ganga Aarti ceremony at Dashashwamedh Ghat. Here, priests do special rituals with fire and incense while lots of people come to honor the river. It's a magical sight with lots of lights and prayers, making you feel peaceful and connected to something special. You'll see how important the Ganges River is to people and why Varanasi is such a special place in India. <cmsannotation type="cmsannotation" annotationid="6. Trek in the Himalayas" comment="subhead" text="6. Trek in the Himalayas">6. Trek in the <keyword id="19953074" type="General" weightage="20" keywordseo="Himalayas" source="keywords">Himalayas</keyword></cmsannotation> <div type="image" title="6" msid="109590259" hostid="261" caption="&amp;lt;p&amp;gt;Trekking in Himalayas&amp;lt;/p&amp;gt;"></div>India is a top destination for trekking, whether you're just starting out or a seasoned pro. The Indian Himalayas have tons of trails waiting for you to explore. Walk through the beautiful valleys of Himachal Pradesh or conquer the snowy mountains of Uttarakhand. It's like stepping into a postcard with stunning views at every turn. Whether you're a beginner or an expert, there's a trek for you in the majestic Himalayas of India. Read - <a href="https://www.businessinsider.in/travel/india/webstories/try-these-10-beginner-treks-in-india/slidelist/103394068.cms" data-type="tilCustomLink" target="_blank">Best treks for beginners in India</a> <cmsannotation type="cmsannotation" annotationid="7. Indulge in Culinary Delights" comment="subhead" text="7. Indulge in Culinary Delights">7. Indulge in Culinary Delights</cmsannotation> <div type="image" title="7" msid="109590281" hostid="261" caption="&amp;lt;p&amp;gt;Indian Cuisine&amp;lt;/p&amp;gt;"></div>India is a paradise for food lovers, and if you love food, you'll love India! Trying the yummy and diverse dishes here is a must-do on your trip. From spicy curries to tasty biryanis, and from delicious street snacks to sweet desserts, there's a flavour for everyone to enjoy. Make sure to taste special dishes like butter chicken in Punjab, dosas in South India, and chaat in Mumbai. Every bite is like a little adventure for your taste buds, so don't miss out on this delicious experience while you're in India! <cmsannotation type="cmsannotation" annotationid="8. Immerse Yourself in Culture and Festivals" comment="subhead" text="8. Immerse Yourself in Culture and Festivals">8. Immerse Yourself in Culture and Festivals</cmsannotation> <div type="image" title="8" msid="109590300" hostid="261" caption="&amp;lt;p&amp;gt;Diwali celebrations&amp;lt;/p&amp;gt;"></div>India is a land of celebrations, with festivals happening all the time! Experience the magic of Diwali, known as the festival of lights, where streets sparkle with lamps and the sky lights up with fireworks. And don't miss out on the fun of Holi, the colourful festival celebrating spring! People throw colourful powders at each other, turning the streets into a rainbow of happiness. It's like being part of a big, joyful party where everyone is laughing and having a great time <cmsannotation type="cmsannotation" annotationid="9. Relax on the Beaches of Goa" comment="subhead" text="9. Relax on the Beaches of Goa">9. Relax on the Beaches of Goa</cmsannotation> <div type="image" title="9" msid="109590317" hostid="261" caption="&amp;lt;p&amp;gt;Goa beach&amp;lt;/p&amp;gt;"></div>Relax on the sunny beaches of Goa, one of India's best beach spots. Whether you want to dance all night in the fun beach clubs of North Goa or enjoy peace and quiet on the beautiful shores of South Goa, there's a beach for you. Try out water sports, eat yummy seafood, or just chill out in the tropical paradise. It's like being in a dreamy place where you can do whatever makes you happy, whether it's partying, exploring, or simply soaking up the sun! <cmsannotation type="cmsannotation" annotationid="10. Shop for Souvenirs in Jaipur's Bazaars" comment="subhead" text="10. Shop for Souvenirs in Jaipur's Bazaars">10. Shop for Souvenirs in Jaipur's Bazaars</cmsannotation> <div type="image" title="10" msid="109590340" hostid="261" caption="&amp;lt;p&amp;gt;Jaipur market&amp;lt;/p&amp;gt;"></div>End your Indian trip with a fun shopping spree in Jaipur, also known as the Pink City of Rajasthan. Explore lively markets like Johari Bazaar and Bapu Bazaar, filled with colourful clothes, beautiful jewellery, and special souvenirs handmade by local artists. Don't forget to bargain for good prices and bring home a piece of India's culture with you. It's like going on a treasure hunt where you can find unique items to remember your amazing time in Jaipur and all the adventures you had in India! From ancient monuments to scenic landscapes, India offers a myriad of experiences that will leave you enchanted and inspired. So pack your bags, embark on a journey of discovery, and let the magic of India unfold before your eyes. <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1: What should I wear in India? India has diverse cultures and climates, so appropriate clothing depends on the region and season. In general, modest clothing is advisable, especially when visiting religious sites. Lightweight and breathable fabrics are ideal for India's hot and humid weather, while warmer layers may be needed in the cooler months or mountainous regions. 2: What are the visa requirements for visiting India? Most travellers to India need a visa, which can be obtained through an online application process or from an Indian embassy or consulate. There are different types of visas available depending on the purpose and duration of your visit. 3: What are the transportation options in India? A: India has a variety of transportation options, including trains, buses, taxis, auto-rickshaws, and domestic flights. Trains are a popular and economical way to travel between cities, with an extensive network covering most parts of the country. Buses are another common mode of transport, especially for shorter distances and rural areas. 4: What is the best time to visit India? The best time to visit India depends on the region and the activities you plan to do. Generally, the winter months (October to March) are the most pleasant for travelling, with cooler temperatures and minimal rainfall in most parts of the country. However, some regions like Rajasthan and the Himalayas can be visited year-round, while the summer months (April to June) are ideal for exploring hill stations and higher-altitude destinations. 5: What currency is used in India, and how can I access money? The currency used in India is the Indian Rupee (INR). You can exchange foreign currency at banks, exchange bureaus, and airports. ATMs are widely available in cities and towns, allowing you to withdraw cash using your debit or credit card. It's advisable to inform your bank of your travel plans to avoid any issues with using your cards abroad.

10 Best things to do in India for tourists

<keyword id="4067" type="General" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword> is also known as Dhantrayodashi or Dhanvantri Trayodashi. During most years, Dhanteras falls two days before Diwali. Dhanteras marks the beginning of the grand festival of Diwali in India. It is observed on the thirteenth day (Trayodashi) of the Krishna Paksha (dark fortnight) in the Hindu month of Kartik. In 2023, Dhanteras falls on October 22. This auspicious day is dedicated to the worship of Lord Dhanvantari, the God of Ayurveda, and Goddess Lakshmi, the Goddess of wealth and prosperity. Here let us know the significance of Dhanteras, the auspicious puja time, date, and how to perform the <keyword id="3788115" type="General" weightage="20" keywordseo="Dhanteras-puja" source="Orion">Dhanteras puja</keyword>. Dhanteras – invitation to wealth and prosperity Dhanteras holds significant religious and cultural importance for the Hindus. The word "Dhanteras" is a combination of two words: "Dhan," meaning wealth, and "Teras," signifying the thirteenth day. The main objective of celebrating Dhanteras is to seek blessings for wealth and prosperity in one's life. It is believed that performing the Dhanteras puja with devotion and sincerity can bring happiness and financial well-being to the family. <keyword id="18532196" type="General" weightage="20" keywordseo="Dhanteras-2023" source="Orion">Dhanteras 2023</keyword> puja date and time In 2023, Dhanteras falls on Friday, November 10. In this year, the time prescribed for buying gold and silver is during the trayodashi tithi. The Trayodashi tithi will prevail between 12:35 p.m. on November 10 to 1:57 p.m. on Nov 11. The Muhurat to perform Dhanteras puja is during the Pradosh Kaal between 5:30 pm and 8:08 pm. The puja muhurat on Friday is between 5:47 pm and 7:43 pm. Dhanteras Puja Procedure The Dhanteras puja is a meaningful and interesting ritual that follows some standard steps. These steps will guide you on how to perform Dhanteras puja at home in 2023. Clean and prepare your home Clean your home well to prepare for the puja. Decorate the entrance with rangoli (colorful designs) to welcome Goddess Lakshmi. In the area designated for the puja, set up a nice altar and place an idol or picture of Goddess Lakshmi. Light a diya (oil lamp) in front of the image. Dhanteras Puja procedure Begin the puja by offering flowers, rice, and vermillion to the Goddess. Recite some mantras in praise of Goddess Lakshmi, like the Lakshmi Gayatri mantra or the Mahalakshmi Ashtakam. Offer sweets, fruits, and other delicacies to the Goddess. Light multiple diyas and arrange them in some interesting patterns. Light incense sticks to get a fragrant atmosphere. Worship Lord Dhanvantari If you prefer, you can also worship Lord Dhanvantari on this day by placing his idol or image next to Goddess Lakshmi. Offer prayers and light a diya for Lord Dhanvantari. Customary practices On Dhanteras, it is customary to purchase gold or silver items, which symbolize prosperity. Some people also donate food, clothing, or money to the less fortunate to seek the blessings of Goddess Lakshmi. Perform Aarti Conclude the puja with the singing of aarti (a devotional song) to the Goddess and Lord Dhanvantari. Conclusion Dhanteras is a highly meaningful event in Hindu households. Arrange Dhanteras puja fervently in your home in 2023 and pave the way to health, wealth and prosperity for your whole family. As you celebrate this festival with your loved ones, it helps enhance the family bonds. The popular belief considers that celebrating Dhanteras can bring good fortune and prosperity.

Dhanteras 2023 – Significance, time, date and puja procedure

<ul class="summary-list"><li>A couple hosted a four-day Scottish-Indian wedding celebration in June that merged their cultures. </li><li>Alastair Spray, a Scottish groom, and Angie Tiwari, an Indian bride, got engaged in 2021. </li></ul>A <a href="https://www.insider.com/scottish-groom-learned-hindi-for-wedding-speech-surprise-indian-bride-2022-9">Scottish groom and an Indian bride</a> planned their own multi-event wedding in June that celebrated the best parts of their two cultures. Alastair Spray, a 28-year-old researcher, and <a href="https://www.instagram.com/tiwariyoga/">Angie Tiwari</a>, a 30-year-old sales director who also works as a <a href="https://unearthed.tiwariyoga.com/">yoga and meditation coach</a> in London, told Insider they noticed a lot of similarities between Scottish and Indian culture and hoped to bring that out during their vibrant wedding.<div type="image" title="Angie Tiwari and Alastair Spray after getting engaged in Seville, Spain." height="1108" width="1478" msid="94500008" hostid="261"></div>"From the moment we met and we started dating, Alastair has been aware that my culture is very important to me," said Tiwari, a British-Indian who observes Hinduism.She added that since meeting Spray on Hinge in 2018 and becoming engaged in 2021, she has introduced him to yoga, taught him how to do the Gāyatrī Mantra (ancient chanting), and brought him to celebrate Diwali with her family. The couple also conducted a pujā blessing before moving into their shared London home in 2020. "Scotland also has a very proud and unique culture and I was very excited to share that with Angie," said Spray. He added that they've attended cèilidh nights – Scottish gatherings with music and dance – in London, and he has shown her around Glasgow, Edinburgh, the Scottish Highlands, and his hometown, Dunblane.<div type="image" title="The alter at St Paul's Cathedral, where Alastair Spray and Angie Tiwari had their legal wedding ceremony." height="3333" width="5000" msid="94500011" hostid="261"></div>The couple wove many Scottish and Indian touches into their £25,000, or around $28,000, wedding celebrations that took place over a four-day period in London and Scotland. <h2>The wedding began with an official ceremony at St Paul's Cathedral in London</h2>On June 18, a Saturday, the couple had their official wedding ceremony among 150 family members and friends at the chapel beneath St Paul's Cathedral, London. They were able to get married at the exclusive venue because Spray's father holds a Member of the Most Excellent Order of the British Empire (MBE), an honor <a href="https://www.royal.uk/queen-and-honours">awarded by the Queen</a>, that made them eligible to marry there. "At St. Pauls, we had one biblical reading that was read by Alastair's aunt, and we were really amazed that our priest said we could have a reading from one of the ancient Hindu scriptures," said Tiwari, adding that her uncle read from the Bhagavad Gita. They also selected five hymns, enjoying aspects of Hinduism and Christianity side by side. <div type="image" title="Alastair Spray and Angie Tiwari marrying at London's St Paul's Cathedral." height="3333" width="5000" msid="94500012" hostid="261"></div>Spray opted for a classic black-tie suit while Tiwari wore a £195, or around $220, white lace corset dress and veil from a charity shop. Her "something blue" was a simple silver necklace with a baby-blue pendant that once belonged to Spray's late grandmother, Tiwari said.Meanwhile, her family brought touches of Indian fashion to the day. "My mom actually wore the sari that she wore on her wedding day," Tiwari said of the pink-and-purple garment. They then had an intimate meal at a low-key Indian restaurant before returning to their home for a mehndi (henna) party. <h2>After traveling to Scotland, the couple undertook Indian wedding rituals </h2>The next day, the wedding party traveled to Scotland where Spray and Tiwari said they hired a barn and converted granary in the Scottish countryside that doubled as accommodation for their guests. On Monday, the couple awoke to rare sunny weather in Scotland and performed Hindu rituals outside. Tiwari wore the yellow sari that her mom wore to her own <a href="https://www.insider.com/couple-put-a-modern-spin-on-a-traditional-indian-wedding-2020-4#the-day-of-the-wedding-started-with-a-haldi-10">Haldi ceremony</a>, a blessing where the bride and groom are covered with turmeric. Tiwari said her uncle led the ceremony and her aunt explained the ritual, while the family came up and put sandalwood paste containing haldi on them.<div type="image" title="Alastair Spray and Angie Tiwari at their Haldi (turmeric) ceremony." height="3456" width="5184" msid="94500013" hostid="261"></div>Tiwari added that her family are from North India's Kumaoni tribe, who she said wear a distinctive orange-and-yellow scarf with red dots on it, known as a pichora. The couple sat beneath this during the ceremony. This was followed by a sangeet — a pre-wedding celebration with music and dancing that saw 25 of their loved ones gather and perform Indian dances to Hindi songs and Scottish dances to cèilidh music. "It was a really great blend of both of our cultures and exactly what we wanted," said Tiwari. <div type="image" title="Bags and Pipes playing at Alastair Spray and Angie Tiwari's Scottish-Indian wedding." height="683" width="1024" msid="94500014" hostid="261"></div>The couple's final celebration took place that Tuesday, and included the Hindu religious ceremony which comprises many steps. The couple chose a Pandit, or Hindu priest, who explained the rituals in English as the service unfolded, so guests knew what was happening at each stage.Spray opted for traditional Indian outfits. "I was wearing this really beautiful blue sherwani, which we'd ordered from India and I got matching gold-and-cream sherwanis for my groomsmen," he said. He added that some friends surprised him by wearing kurtas, and later changing into kilts: "It was really nice touch that just all of my friends fully embraced it," he said. Meanwhile, Tiwari said she wore a traditional red lehenga before changing into a pink sharara for the reception. <div type="image" title="Alastair Spray and Angie Tiwari during the first dance at their wedding." height="683" width="1024" msid="94500017" hostid="261"></div>Tiwari said they found a musical duo called <a href="https://www.instagram.com/dholandpipes/">Dhol and Pipes</a> – a South Asian man playing the dhol drum and a Scottish man who plays bagpipes. She said their popularity was "a sign of how many South Asian and Scottish people are getting married."Other nods to their multicultural union included haggis pakoras made by a local Perth restaurant called <a href="https://tablarestaurant.co.uk/">Tabla,</a> and a <a href="https://www.insider.com/scottish-groom-learned-hindi-for-wedding-speech-surprise-indian-bride-2022-9">speech that Spray gave in Hindi</a>, much to the surprise of his new wife. Even the couple's first dance nodded to their unique journey, they said. It began with Elvis Presley's "Can't Help Falling in Love with You," and ended with "Koi Mil Gaya," an iconic song in the Bollywood film "Kuch Kuch Hota Hai," which they said was the first Bollywood film they ever watched together.

A couple hosted a joyful 4-day Scottish-Indian wedding to celebrate their cultures with a Haldi ceremony, bagpipes, and haggis pakoras

<ul><li>Controversies have always been a part of the advertising industry and the year 2021 was no different.</li><li>The year was full of ups and downs and a lot of brands landed in trouble for hurting religious sentiments through their campaigns.</li><li>We look at the year gone by and some brand controversies that erupted in India.</li></ul>2021 was bitter-sweet for the Indian advertising industry. This year gave us beautiful campaigns such as Cadbury’s remake of the famous stadium ad with the wonderful jingle Kuch Khaas hai, CRED’s Indiranagar Ka Gunda that still continues to appear in memes on the internet, Bhima’s Pure as Love ad that challenged the status quo, to mention a few. However, it was also a year full of controversies. Many brands landed themselves in trouble and numerous campaigns had to be pulled off. It is not too difficult today for a small tweet to snowball into a boycott trend, something that is every marketers’ and agency’s nightmare. At the same time, when brands have a presence on social media, they start having an opinion or a voice. If brands err on the side of caution, they are simply selling products to consumers and not engaging with them on a personal level. There will always be users who support the brand for standing up and fighting for causes they believe in but there will also be those who would oppose them at the slightest disagreement. GenZ is also becoming increasingly aware of how advertising works and is able to separate grey from black. They view brands as a form of self-expression and to connect with them, brands are also expected to go beyond just selling their products. They are known to connect with brands that they feel are socially and environmentally conscious. So, while many experts advise brands to steer clear of religious topics or make any political statements, there’s also pressure on brands and companies to take firm stands on issues that matter to these young consumers. As brands try to find the balance between making the right statement and offending a majority in the coming year, here are a few brands who found themselves in troubled waters this year: Manyavar Bridal wear brand Mohey had released a commercial that aimed to offer a fresh perspective to the Hindu wedding ritual 'Kanyadaan.' With its campaign featuring Alia Bhatt, Mohey promoted women empowerment and gave a more gender-sensitive touch to the age-old tradition of ‘Kanyandaan’ in Hindu weddings and insisted on bringing in ‘Kanyamaan’ instead. “Through the film, Mohey’s brand ambassador Alia Bhatt questions the conventional beliefs that require a daughter to conform to being ‘given away’ at her wedding. She makes a choice on her wedding day to rethink rituals, stating what Kanyadaan means in modern times, making it more equal and progressive for her present and future generations,” explained its press release. However, this campaign did not sit well with Twitter users. It flared up a controversy on social media and the hashtag #BoycottManyavar started trending on Twitter. The trolls slammed the ad for mocking Hindu traditions. <div type="Youtube" id="PmCSjllj7KU" title="Tradition wahi, soch nayi - #KanyaMaan" thumbUrl="https://i.ytimg.com/vi/PmCSjllj7KU/mqdefault.jpg"></div> Cadbury beef row Mondelez India had found itself in a soup too after a few screenshots surfaced on Twitter suggesting that its Cadbury Dairy Milk may contain gelatine derived from beef. Trolls were quick to call for a boycott on all Mondelez products but some users even pointed out that the screenshot being shared is that of Cadbury Australia’s website. <div type="twitter" handle="DairyMilkIn" handlename="Cadbury Dairy Milk" image="http://pbs.twimg.com/profile_images/1327255370444668928/1NjkNhJE_normal.jpg" favoritecount="963" retweetcount="241" status="https://t.co/798qgPozsF" createdat="1626616484000" id="1416758336909840387"></div> The chocolate and snacks giant later clarified that its products in India are all vegetarian. It said that the screenshots circulated were of the company’s products sold overseas. FabIndia Clothing brand FabIndia was criticised for its collection named 'Jashn-e-Riwaaz.' Twitterati alleged that the campaign purposely tried to hurt religious sentiments by associating the name ‘Jashn-e-Riwaaz’ with Diwali, a Hindu festival. They even had a problem with women not wearing their badges of being married such as bindis, bangles and sindoor. Tejasvi Surya, MP and National President of the BJP Yuva Morcha had tweeted, “Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. Brands like Fabindia must face economic costs for such deliberate misadventures.” Soon after that tweet, FabIndia deleted its post across social media and renamed its collection to ‘Jilmil-si-Diwali.’ Sabyasachi The designer brand was trolled heavily for allegedly hurting religious sentiments by promoting their ‘Royal Bengal Mangalsutra,’ which is a part of their Intimate Fine Jewellery line. The ace designer behind it, <keyword id="7202" type="General" weightage="20" keywordseo="sabyasachi-mukherjee" source="Orion">Sabyasachi Mukherjee</keyword>, decided to withdraw the campaign after it triggered an avalanche of online trolling for hurting religious sentiments. He retracted his campaign after Madhya Pradesh’s Home Minister Narottam Mishra issued a "24-hour ultimatum" and threatened to send the "police force." <div type="image" title="Sabya and mangalsutra ads" msid="88322071" hostid="261"></div> Dabur’s Fem In the same week, Dabur’s Fem Cream Bleach advertisement stirred a boycott trend for showing a same-sex couple celebrating the Hindu festival of Karva Chauth. <div type="Youtube" id="-yu4_BIPkXU" title="Fem Ad on Karwa Chauth | Dabur Fem Controversial Ad | Viral Video" thumbUrl="https://i.ytimg.com/vi/-yu4_BIPkXU/mqdefault.jpg"></div> CEAT CEAT Tyres was criticised for an ad featuring Aamir Khan in which the actor was seen advising people not to burst crackers on Diwali. <div type="Youtube" id="wm4kOghHQ24" title="Switch to CEAT SecuraDrive | Aamir Khan- Cricket" thumbUrl="https://i.ytimg.com/vi/wm4kOghHQ24/mqdefault.jpg"></div> Zomato Zomato landed in a controversy in October after a customer from Tamil Nadu alleged he was denied a refund for a missing item in his order as he didn't know the ‘national language’ Hindi. Soon, a massive backlash followed on Twitter with many slamming the food delivery app for imposing Hindi on its customers. This also led to hashtags "Reject_Zomato" and "ZomatoSpeakTamil" trending on top. Fortune oil When Sourav Ganguly, BCCI President and Former India Cricket Captain, suffered a mild heart attack in January, netizens happened to re-discover his old ad endorsing Fortune's Cooking Oil. It then triggered a slew of tweets and jokes with people questioning the effectiveness of the oil and also wondering how the brand will tackle this crisis. <div type="twitter" handle="arifaajakia" handlename="Arif Aajakia" image="http://pbs.twimg.com/profile_images/1463855466463862798/ZR5EoEHM_normal.jpg" favoritecount="161" retweetcount="13" status="Dada, get well soon. We love you. You are a tiger, you will come back roaring. @SGanguly99 https://t.co/F5rkPAlmNE" createdat="1609734280000" id="1345949241093586946"></div> On Valentine’s day this year, the brand published an honest print ad clarifying that there are many factors that can affect our heart's health. Adani Wilmar’s Fortune rice bran cooking oil was the only brand that did not bow down to trolls. <div type="twitter" handle="FortuneFoods" handlename="Fortune Foods" image="http://pbs.twimg.com/profile_images/1230878437541371904/69ad0EW2_normal.jpg" favoritecount="15" retweetcount="2" status="Dada made a healthy comeback, as he always does! Here's a 'heart' felt message from him on Valentine's Day. Let's h… https://t.co/Je2cGatoz8" createdat="1613277036000" id="1360808636755320837"></div>

From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021

Bhai Dooj is celebrated on the second day (Dwitiya – Dooj) of the waxing phase (Shukla Paksha) of moon in the month of Karthik (October – November). Therefore, Bhai Dooj comes two days after Diwali. Bhai Dooj is meant to celebrate the bond between brother and sister. Bhai Dooj is celebrated in the Hindu households enthusiastically. Here we learn the date, time and puja procedure of <keyword id="11013916" type="General" weightage="20" keywordseo="bhai-dooj-2021" source="Orion">Bhai Dooj 2021</keyword>. Bhai Dooj 2021 date and puja time This year’s calendar marks Bhai Dooj on Saturday, November 6, 2021. The Dwitiya Tithi begins at 11:14 pm on November 5, 2021 and ends at 7:44 pm on November 6, 2021. The best time to perform the Bhai Dooj rituals is between 1:10 pm and 3:21 pm on Saturday, November 6, 2021. Significance of Bhai Dooj The central theme of Bhai Dooj is to celebrate the bond between brothers and sisters. This is an event similar to Raksha Bandhan or Rakhi. On this day, brothers usually visit their sister’s home where a puja is performed and a sumptuous feast is given. On this occasion, sisters pray for the well-being of their brothers and perform a special puja praying for the health and long life of their brothers. Legend behind Bhai Dooj There is a legend that describes how Bhai Dooj came about. The Puranic characters connected to Bhai Dooj are Yamuna, the river and Yama, the god of death. Yama is one of the busiest gods in the universe and due to his preoccupation with his most important tasks, he could not visit his sister for a long time. Whenever Yamuna invited him to her home, Yama used to politely decline citing his busy preoccupations. Once, the time was ripe and Yama made a surprise visit to his sister’s home. During his visit, he too granted a boon to his sister. Joyful of this boon, Yamuna prayed Yama not to take the lives of brothers on the day of Bhai Dooj. She too prayed that those who take bath in her holy waters be blessed by Yama. Yamuna treated her brother with a sumptuous feast and they parted happily after the event. This event gave rise to Bhai Dooj. Bhai Dooj puja vidhi – what to do on Bhai Dooj On the day of Bhai Dooj, the sister wakes up early in the morning and takes a ritualistic bath. The home is decorated and the puja altar, special dishes and puja materials are readied. Once the brother arrives at the home, the sister invites him in a ceremonial way by applying tilak on his forehead and giving him water and sweets. Two chowkis are placed in the puja room. In one of the chowkis, the idols of Ganesh, Vishnu and Lakshmi are placed and special puja is done to them seeking the welfare of the brother. Then the brother is made to sit in the other chowki. The sister applies tilak on his forehead and asks him to hold a full coconut in his right palm as she ties the kalava. The puja concludes with a sumptuous feast after giving him sweets and wishing him good luck. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/who-approves-bharat-biotechs-covaxin-for-emergency-use/articleshow/87510108.cms">WHO approves Bharat Biotech’s Covaxin for emergency use after a long wait</a>

Bhai Dooj 2021 date, time and puja vidhi – everything you must know

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword> or Dhantrayodashi is celebrated every year on the Trayodashi (Thirteenth day) of Krishna Paksha (waning phase of moon) in the month of Kartik. Quite interestingly, Dhanteras falls two days before Diwali and marks the beginning of the grand Diwali festival. <cmsannotation type="cmsannotation" annotationid="2021 Dhanteras date and puja timing" comment="subhead" text="2021 Dhanteras date and puja timing">2021 Dhanteras date and puja timing</cmsannotation> This year, Dhanteras will be observed on November 2, 2021. As per the tradition, <keyword id="3788115" type="PERSON" weightage="20" keywordseo="Dhanteras-Puja" source="Orion">Dhanteras puja</keyword> is conducted after sunset on the day of the event. The best time to perform Dhanteras puja is during the Pradosh Kaal between 5:35PM and 8:11 PM on November 2. and the bes ttime to peform Dhanteras puja is during Vrishabh Kaal between 6:17 PM and 8:12 PM as per drikpanchang.com , which makes this timing all the more auspicious for conducting the Dhanteras rituals. <cmsannotation type="cmsannotation" annotationid="Dhanteras tradition and deities" comment="subhead" text="Dhanteras tradition and deities">Dhanteras tradition and deities</cmsannotation> It is said that Lord Dhanvantri, the avatar of Lord Vishnu and Goddess Mahalakshmi, emerged from the Ksheer Sagar (Milky Ocean) on the day of Dhanteras when the gods and demons churned it in pursuit of the immortal nectar. Hence this day marks the birth anniversaries of these two deities. Dhanvantri bestows health, and goddess Lakshmi bestows wealth and prosperity. On this day, Lord Kuber and Yama are also worshipped, seeking wealth and longevity. <cmsannotation type="cmsannotation" annotationid="Dhanteras puja and what to do on this day" comment="subhead" text="Dhanteras puja and what to do on this day">Dhanteras puja and what to do on this day</cmsannotation> On the morning of Dhanteras, people wake up early and draw rangolis in the entrance of their homes as a mark of inviting Goddess Lakshmi and prosperity. In honor of Mother Lakshmi, people light lamps to burn throughout the night. Dhanteras is a special day for traders and businesspeople. On this day, they decorate their shops and offices and perform Lakshmi puja at their business place. It is considered auspicious to purchase gold, silver, valuables, and other precious metals on this day. Anything purchased on this day is said to grow in abundance. Hence shopping on this day is a sign of inviting luck into the household and business place. In the evening of Dhanteras, Yam Deep is lit. This procedure consists of lighting an earthen lamp and keeping it at the doorstep. This is done to seek Yama's blessings and ensure the longevity of life of all household members. The evening puja scheduled during the Pradosh Kaal is meant to worship Dhanvantri, Lakshmi, Kuber, and Yamraj. Delicious eatables are made and offered. In many homes, rows of lamps are lit on this day. People sing the praises of gods and goddesses on the day of Dhanteras. The married women pray for the welfare of their husband and family on the day of Dhanteras.

Dhanteras 2021 puja time, date, schedule — everything you need to know

Govardhan Puja is an important event celebrated on the fourth day of the five day long Diwali festival. In 2019, Govardhan Puja falls on Monday, October 28. The line of events during the Diwali festival include Dhanteras, Chhoti Diwali, Diwali, Govardhan Puja and Bhai Dooj starting from Friday, October 25, 2019 and concluding on Tuesday, October 29, 2019. Govardhan Puja timing Govardhan Puja Muhurat on Monday, October 28, 2019 is from 3:36 pm to 5:51 pm with a duration of 2 hours 14 minutes. Origin of Govardhan Puja Govardhan Puja has its roots in the age of Dwapar during Krishnavatar. When little Krishna grew up in the village of Gokul, he initiated Govardhan Puja in order to pay tribute to the Govardhan hill, the small hillock of the village that provided nourishment to the cows of the village and some essentials for the village households. Govardhan Puja story During those days, the people in the village of Gokul performed elaborate pujas to please Indra, the king of gods. Krishna advised the villagers to worship the Govardhan hill instead of Indra as the hill was highly supporting their lives and provided nourishment to the cows. Seeing the villagers neglect him and worship the Govardhan hill, Indra got angry and showered torrential rains on the village of Gokul. Krishna saves the village The village folks and cattle could not bear the torrential downfall. In order to save them, Lord Krishna lifted the Govardhan hill and held it like an umbrella over all of them for a period of seven days. Indra realized he will never be able to win Krishna who was verily the avatar of Lord Vishnu finally got humbled and spared the village. Annakoot puja The villagers prepared elaborate foods consisting of about 56 items called as Chappan Bhog and offered to little Krishna who neither ate nor slept over the seven days while holding the hill to protect the villagers and cattle. This event gave rise to the ritual known as Annakoot puja which is performed on the day of Govardhan puja. People prepare a lot of dishes and worship Krishna on this day. Govardhan Puja procedure Perform Govardhan puja during the right Muhurat given above. Clean the household and install a picture of Govardhan hill. You can also make the image of Govardhan hill in clay or cow dung. Offer sugarcane, peda, badasha and others to the Govardhan hill to start the puja. Light the lamp and offer roli and tilak. Leave a silver coin in the plate. Let someone in the household read the story of Ma Lakshmi. Others must listen to the story with rapt attention. At the end of the story reading, the silver coin must be offered along with sweets and fruits to the person who read the story. Prayers are offered to the Govardhan hill and the offering done to Lord Krishna during the puja consists of 56 varieties of dishes specially prepared for the puja. To conclude the puja, say your prayers and do namaskar in front of the altar. Share the Prasad with the family members and invitees.

Govardhan puja time, date, all schedule you need to know

<ul><li><keyword id="31690" type="PERSON" weightage="20" keywordseo="karwa-chauth">Karwa Chauth</keyword> is observed year on year on Krishna Paksha Chaturthi (fourth day of moon’s waning phase) in the month of Karthik (October – November)</li><li>On this day, women observe a day-long strict fast praying for the welfare of their husbands.</li><li>This year Karwa Chauth will be celebrated on Wednesday, November 4, 2020, just ten days before Diwali celebrations.</li></ul>The festival of Karwa Chauth will be celebrated on November 4. On this day, women keep a day-long fast for their husbands and pray for their well being, success, health, and happiness. They break their fast after the sighting of the moon. The other name of Karwa Chauth is Karak Chaturthi. <keyword id="10170862" type="UNKNOWN" weightage="20" keywordseo="karwa-chauth-2020-date">Karwa Chauth 2020 date</keyword> and puja timing Year on year, Karwa Chauth falls on Krishna Paksha Chaturthi (the fourth day of the moon's waning phase) in the month of Kartika (October – November). In 2020, Karwa Chauth will be observed on Wednesday, November 4, 2020. The fasting starts at dawn on Wednesday and concludes with the moon's sighting in the evening after offering puja (worshipping the moon god). The Karwa Chauth puja Muhurat or the most auspicious time to perform the Karwa Chauth puja is 05.34 pm and 06.52 pm on Wednesday, November 4, 2020. The moonrise timing on this day is 08.12 pm. Karwa Chauth vrat On the morning of Karwa Chauth, women wake up early and take a holy bath. They then have a sumptuous meal of Sargi, a dish topped with fruits, dry fruits, and sweets. This meal must be eaten before sunrise. After this, the woman fasts the entire day, breaking it only after sighting the moon. The woman also receives a platter of gifts from her mother’s home filled with clothes, ornaments, gifts, sweets, and a small pot (Karwa). The woman adorns herself with the finest clothes and starts the vrat (day-long fast) after worshipping the sun. In the evening, the Karwa Chauth puja is organized, and the fast is concluded with prayers for the well-being and prosperity of the husband. Karwa Chauth puja procedure <ul><li>Spread a red cloth and place the Karwa (earthen pot) received from your mother's house.</li><li>Decorate the Karwa. Decorate the picture of Ma Parvati (Anant Sowbhagyawati) and offer flowers and tilak. </li><li>Place another karwa with water for the sun god. </li><li>Offer the special dishes prepared for the puja and perform the puja during the Muhurat mentioned.</li><li>At the end of the puja, offer aarti to the goddess' picture and then to the Karwa. </li><li>Once the moon rises in the sky, look at the moon's reflection in the water of Karwa through a sieve. After seeing the moon, look at the face of your husband and touch his feet in reverence.</li></ul>Karwa Chauth is an important ritual observed in Hindu households. Karwa Chauth is very popular in North and Western India.

Karwa Chauth 2020:  Date, puja time, and everything you need to know

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras">Dhanteras</keyword> or Dhan Trayodashi is a very popular puja performed in a lot of households one or two days before the main Diwali celebrations. In fact, Dhanteras marks the beginning of the five day long Diwali festival. Also called as festival of wealth, the literal translation of the word Dhanteras consists of the words wealth (Dhan) and the thirteenth day (Trayodashi). Year on year, Dhantrayodashi falls in the month of Kartika on the thirteenth day of the Krishnapaksha (waning phase of moon). The other name of Dhanteras is Lakshmi Puja. 2019 Dhanteras timing This year, Dhanteras has to be celebrated on October 25, 2019. The most auspicious time for performing <keyword id="3788115" type="PERSON" weightage="20" keywordseo="Dhanteras-Puja">Dhanteras puja</keyword> on this day is Pradosh Kaal or the immediate two hours following the sunset. The best time for Dhanteras puja this year is from 05:38 pm to 08:13 pm. The essence of Dhanteras puja During the churning of the ocean by the gods and demons, Goddess Lakshmi emerged from the sea with a host of other treasures. It is said the emergence of Lakshmi happened on the dhantrayodashi and hence the Dhanteras puja is performed on this day. It is believed that Lakshmi puja performed on the day of Dhanteras will bring prosperity and wealth into the homes. This puja will invite auspiciousness, hope and wellness into the families. Dhanteras puja also marks a holy and happy beginning of the Diwali festivities over the next five days. Lighting of Yam Deep The most auspicious ritual performed on the day of Dhanteras is lighting of Yama Deep. Yama is the god of death. The legend behind Dhanteras says how a chaste woman saved the life of her husband from Yama on this day. The best place to light the Yama Deep is southwest. Lighting of Yama Deep is said to ward off evil and bring happiness, longevity and wellness inside the family. Shopping on Dhanteras People buy gold, silver, brass and copper utensils on the day of Dhanteras. Buying vehicles is recommended on Dhanteras, but since it is not advised to buy iron on this day, the billing must be done before the day of Dhanteras and delivery can be taken on this day. Things that must not be bought on Dhanteras include iron objects, sharp objects, and things in black. Dhanteras puja People perform Lakshmi puja and Kuber puja on the day of Dhanteras. Especially Dhanteras is very important for the business community for starting new ventures and new accounting procedures. On the day of Dhanteras, perform the puja in the Pradosh Kaal immediately after sunset during the right muhurat. Install the idols of Lakshmi, Kuber and Ganesh on a pedestal covered with red cloth. Install a Kalash or holy pot. The important offerings kept in the puja include gold and silver coins, badasha, peda, sweets, special dishes made at home, betel leaves and nuts, fruits and coconut. Perform holy bath for the idols, chant the mantras, make the offerings and conclude the puja with arati. Gift sweets and money to employees, visitors and the needy people.

Dhanteras puja time, date, all schedule you need to know

<ul><li><ul><li>Cultural diplomat and author <keyword id="182794" type="General" weightage="20" keywordseo="Amish-Tripathi" source="Orion">Amish Tripathi</keyword>’s new book <keyword id="14079627" type="General" weightage="20" keywordseo="War-of-Lanka" source="Orion">War of Lanka</keyword> sold six and a half million copies within two weeks of launch. </li><li>War of Lanka also saw India’s first Metaverse launch for a book, where an augmented reality filter was uploaded on Instagram for users. </li><li>India has become wealthier post 1991 and the emergence of ‘real’ India is inspiring films based on myths, says Tripathi. </li></ul> </li></ul>From the time he left his banking job to become a full-time writer in 2011, Amish Tripathi has attempted to give Indian deities human-like attributes through his take on myths. In his books, deities get angry, make human mistakes and even poke fun at each other. Director Shekhar Kapur, who is making a web series on Tripathi’s <keyword id="810431" type="General" weightage="20" keywordseo="Shiva-Trilogy" source="Orion">Shiva trilogy</keyword>, called him ‘India’s literary popstar’. Tripathi’s first trilogy on deity Shiva became the fastest-selling book series in Indian publishing history. His most recent book ‘War of Lanka’ has already sold six and a half million copies and is currently under reprint. What makes his books popular is not just the content but also his marketing hooks. He roped in marketing agency Think WhyNot to launch an augmented reality filter on Instagram for the ‘War of Lanka’. Custom merchandise or making the first music album in Indian publishing history for ‘The Oath of the Vayuputras’ – the third book in his Shiva Trilogy – are some other marketing examples. The author of seven books encapsulating the stories of Ram, Raavan, Sita and Shiva, Tripathi talks to Business Insider India about topics ranging from the importance of myths to the impact of the pandemic on the publishing industry. Currently serving as a cultural diplomat as head of the Nehru Center in London, Tripathi also shares his take on the real India. <keyword id="14491960" type="General" weightage="20" keywordseo="UK-Prime-Minister-Rishi-Sunak" source="Orion">UK Prime Minister Rishi Sunak</keyword> invited you to 10 Downing Street, how was the experience? Oh, it was very nice. It was a small get-together in 10 Downing Street, a celebration of Diwali. He had got people from the local Swami Chinmaya Mission to read a prayer. We did a proper lighting of the lamp with traditional rituals. It was also very nice to see so many native White British and other communities in attendance, celebrating a Hindu/Jain/Sikh festival with warmth and happiness. It's been almost a month since War of Lanka has been released. How has the response been? I will be honest. Prior to the launch of the book, I was a little nervous, quite nervous, actually, for various reasons. One, it was a completely new publisher and a new relationship. Secondly, Harper just had a few months post the contract signing to get the book out in the market. To bring the book out in just three-four months is difficult… I thought they did a very good job. Third was the pandemic, which had hit the publishing industry badly, and many bookstores and publishing houses had shut down. Since the distribution itself was shrinking, sales would be difficult. Lastly, since I also have a diplomatic job in the UK, I did not have that much time for the book tour. Normally, my book tour would spread out over three-four months, but now I only had three-four weeks; and I had to cover 14 cities across India in that time. But despite these constraints, War of Lanka is breaking records. It is selling even faster than Raavan: Enemy of Aryavarta. And all my previous book sales have also shot up. I can’t thank my readers enough for their consistent love and support. I am curious to know why you haven't written about Hanuman, a Shiva incarnation, especially after having dedicated separate books to Ram, Ravan and Sita? I might take that up actually. Lord Hanuman is a very fascinating character and represents loyalty, having a code and staying true to it, no matter what. That's what makes him worth respecting and worshiping. There is a separate spin-off story in mind that I have for Lord Hanuman. And one I hope to take up after some time. There will also be a story on Guru Vashishta and Guru Vishwamitra and how their relationship turned from friendship to enmity. People say youngsters don’t read as different forms of medium are competing for attention. Why do you think your book has struck a chord with the readers? Is it because of your standout marketing techniques as with a metaverse launch of the book? The metaverse campaign was very innovative, yes. And I am very grateful to Sangram Surve and his Think WhyNot agency for putting this together in association with Meta. Also, I think this assumption that the youth don't read is, frankly, a judgmental approach. The idea that today’s youth have low IQ, low attention spans, and only want to entertain themselves with flaky things is just plain silly. One person can have different tastes. I like thought-provoking movies like Schindler’s List or Inception, but I also like the suspension-of-brains movies of Salman Khan. The youth are like that as well. By the way, a vast majority of my readers are young. Second when it comes to marketing, social media has made word of mouth very powerful. The opinion of critics matters little now as compared to a decade ago. There are movies that are very well marketed that have been super flops. And a movie that had almost minimal marketing spends, like Kantara, was a massive hit. At the heart of it all, it has to be a good product, be it a movie or a book. If it's not a good product, no matter how much marketing you do, it's not going to work. If there is no depth in the movie or the book, if there's nothing to talk about, then word-of-mouth will be poor. A cult book has to be thought-provoking and initiate conversations. I myself tried the AR filters on Instagram and I came out to be on Raavan’s army. It would interest you to know that while many modern Indians think Raavan is Tamilian or Lankan, this may not necessarily match up to ancient texts. When you study ancient texts or folk traditions, it is revealed Raavan was born close to Delhi, a little ahead of Noida. One of the oldest temples of Raavan is situated there. He was not the original ruler of Lanka. The original ruler was Kubaer. Raavan deposed Kubaer and took over Lanka. Will you be venturing into writing about any other epic like Mahabharat? I do have various ideas. Let's see where life takes me. There is a fifth book that will join the Shiva Trilogy and the Ramachandra series called the <keyword id="15501176" type="General" weightage="20" keywordseo="Rise-of-Meluha" source="Orion">Rise of Meluha</keyword>. But that will be released many years later. Is there a reason why Sita was portrayed as aggressive and militant in your book Sita-Warrior of Mithila? Was this because it has been written from a male perspective? There is a difference between being militant and being strong. Goddess Durga is not militant but she is strong. The image of Goddess Sita in the minds of modern urban Indians is largely inspired from a 1980s television series. In the original Valmiki Ramayana, Sita is portrayed in a much stronger form. And in the Adbhut Ramayan, also credited to Valmiki ji, Sita Maa is the one who kills the elder, more powerful Raavan. In ancient times, Indian women were seen as powerful with their own agency. We had women who ruled large empires like Rani Prabhavatigupta and Rani Rudramadevi. We had women Rishis (roughly the equivalent of Abrahamic prophets and messiahs). We even had women who founded universities. Frankly, our ancestors would be disappointed at how badly we, in modern India, treat women. We have been hearing about the Shiva trilogy for quite some time now. Is it expected soon? These are early days as we just started work on it. So let's see how it comes out. But we'll make announcements in the future. Coming to Indian cinema, there has been a shift in the portrayal of stories. Films are being inspired by myths like in Adipurush, Thank God, Ram Sethu, Ponniyan Selvan. Why do you think there is such a shift? Post 1991 India has become wealthier and the emergence of the real India is inspiring the demand for such stories. There is a real India that was always there, just that they didn't have money to form a big market. That is the India outside of the elite areas of our big cities. This is an India that is very deeply rooted in our ancient traditions and culture. And now, there are many citizens from the real India who have now risen because of economic growth over the last 30 years. A recent IMF report had said over 450 million Indians have been pulled out of poverty just in the last 10 years. And economic growth is creating a new consumer class. Smaller budget movies are making more money than big Hindi film movies because I think in many ways, Telugu, Kannada and Tamil movies are more rooted in the real India. This is something perhaps the Hindi film industry will pick up overtime. A Hindi film producer told me an interesting analysis. He felt that perhaps the Hindi film industry had become too elitist – he used the term ‘focused on Pali Hill, and South Mumbai and also perhaps, London &amp; New York’. He said that we should forget that there is a real India outside of Pali Hill and South Mumbai. And that is the main market for Indian movies. What does real India mean to you? Perhaps those who are more comfortable in Mangalore or Varanasi than in London, I think that's the real India. So, someone like you or me… My family’s roots are in Kashi and I was born in Mumbai; so I know English, Hindi, and some Marathi. But I can go to a Lord Shiva temple in Thrissur, Kerala. And I’ve been there actually, four-five years ago. I don’t understand Malayalam, but my books, by God's grace, do well in Malayalam. There were many out there who recognized me because many of them had read my books. But we couldn’t communicate well with each other because most of them there didn’t know English or Hindi, and I didn’t know Malayalam. And yet, when we started chanting and praying to Lord Shiva, we felt connected. I felt at home. That to me is the real India. Where we feel at home. Now, we may also get along with Western people, but essentially, where is home for us? For me, the real India is home. You began your journey as a writer in 2010. How has the scene of Indian publishing and marketing changed since then? This is the best and worst of times. Earlier the definition of bestseller was selling 5,000 to 10,000 books. Today a bestseller should sell at least 40,000 to 50,000 copies. There are some authors whose books sell in the hundreds of thousands. And few, such as Chetan and me, who are lucky enough for our books to sell in the millions. But on the negative side, GST has really hit the industry. I have myself appealed often to the government if they could give some relief on this, because we are a very tiny industry. Books have a positive impact culturally but in terms of revenue, we are very small. Second, piracy is hurting us a great deal. Many bookstores are suffering hard times as well because rental costs have shot up and piracy has hit them. Books in terms of price to space ratio are not as high as compared to jewelry or mobile phones, so high rental costs often make bookstore unviable. How do you think mythology is relevant in today's society? Indians often confuse myth with mithya or untruth. The Indian word for it would be Itihas or Kavya or Purana. The English word myth comes from the Greek word mythos, which means a story hiding a philosophical truth. I try to explore philosophies that I think are worth learning. Rather than making it a pedantic nonfiction philosophy textbook, if you try and bring it across through a story, you might have a greater chance of having an impact. There are various philosophies from our ancients that are worth learning. There is a line which I love, Ati Sarvatra Varjayet i.e. extremism of any kind should be avoided. But if you see the western approach, it is almost like extremism should be followed, always. For example, in the West, fighting for women’s rights gets translated into hatred for men. How's that good for society? I try to explore many of these philosophies through my books. What are the choices that we make? You will find that cultures which celebrate myths tend to be much more wise and liberal, intuitively liberal. You have celebrated devotees of both Vishnu and Shiva in your books. How do you strike a balance between the two? This so-called competition between Lord Shiva and Lord Vishnu is relatively modern. The Indian way is we are comfortable with multiple truths and we realise that the source is unity. One of the thousand names of Lord Vishnu listed in Vishnu Shahasranaam, which is chanted by many Vaishnavas (devotees of Lord Vishnu) regularly, is Shiva. On the other hand, many Shaivites (devotees of Lord Shiva) know the 1008 names of Lord Shiva that are listed in many of the found in the Shaivite puranas. And one of the names listed for Lord Shiva is Vishnu. So they are One and the Same. This competition is more between unwise devotees and should be avoided.

Raavan was born in Delhi, a little ahead of Noida: Amish Tripathi

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword>, the thirteenth day of the waning phase of the <keyword id="7501472" type="General" weightage="20" keywordseo="lunar-month" source="Orion">lunar month</keyword> in the month of Kartika marks the beginning of the five day long Diwali festival. For quite a long time in the cultural and religious history of India, people strongly believe that doing and buying a few things on Dhanteras can open the gates to luck and prosperity. Here is a list of things to do and buy on Dhanteras to get lucky. <cmsannotation type="cmsannotation" annotationid="Auspicious things to do on Dhanteras" comment="subhead" text="Auspicious things to do on Dhanteras">Auspicious things to do on Dhanteras</cmsannotation> Dhanteras is good for starting any things that must grow progressively. You can start a new business or launch new projects on this day. This day is also a good one to start the constructions or renovations of homes and offices. During the Pradosh Kaal on Dhanteras that lasts for about two hours from sunset, it is good to perform Lakshmi Puja. This puja is extremely important for business community to invite luck and prosperity. Some people fast on the day of Dhanteras concluding it in the evening after Lakshmi puja. A ritual known as the lighting of Yamadeep is done on this day in the evening placing the lamp at the entrance of the house. This is said to keep the god of death away from the home. <cmsannotation type="cmsannotation" annotationid="What you can buy on Dhaneras 2023" comment="subhead" text="What you can buy on Dhaneras 2023">What you can buy on Dhaneras 2023</cmsannotation> - The beliefs associated with Dhanteras has fueled the shopping mania of people. Almost all businesses do extremely well on this day as people throng at the shops to buy a long list of things that are believed to bring them luck and prosperity. - Buy silver or brass utensils and keep them in the eastern direction of your home. - Buying a broomstick on this day is said to ward off the poverty from home. - This is also the best day to buy electronic items like refrigerator, electric oven, laptops and mobile phones. Such things need to be kept in the north-east direction of the home. - Business owners can buy account books on this day and start a new account. You can also buy the stationery and tools required for your profession. Place these account books and stationery items in the western direction of the house. It is auspicious to place these objects in worship on this day. - Buy 11 Gomti Chakras on Dhanteras, wrap them in a yellow cloth and place the bundle in a safety locker for inviting good luck. - One of the most auspicious items to buy on this day is a gold coin with the image of Goddess Lakshmi imprinted on it. This item can be worshipped on this day and kept in the safety locker or treasure chest. - Jewelry, silver coins, swastika symbol and cosmetic items are best bought on this day. <cmsannotation type="cmsannotation" annotationid="What you must not buy or do on Dhanteras" comment="subhead" text="What you must not buy or do on Dhanteras">What you must not buy or do on Dhanteras</cmsannotation> While many people suggest you the list of items you can buy on Dhanteras, there are a few items that you must never buy on this day if you do not want to fall into misfortune. Never buy sharp objects, iron items, stainless steel utensils (they have a big percentage of iron in them), black color things, glass objects, fake gold and oil. If you wish to buy a car on the day of Dhanteras, do not make the payment on this day. It is also not auspicious to give away gifts on this day. On the day of Dhanteras, do not make loan repayments or pay past bills. Never give or take any loans on this day.

Dhanteras 2023: What we can do and buy on Dhanteras

“I remember when we would boss around the people working in our fields. And look at me now. All these Punjabi ladies bossing me around, complaining about the rotis I make!” Kaushaliya Devi, a local of Mau Kasbah in <keyword id="6357713" type="COMPANY" weightage="20" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword>’s Chitrakoot district, is ranting about her new life – new only for the last 20 years. But there is something transient about migrating to a new place, a big city, from your village and kheti deep inside the innards of a country as vast as India – such that it makes people like Kaushaliya feel like she doesn’t completely belong. She is not alone. India, according to a report derived from a study by the International Organization for Migration, has the second highest number of adults in the midst of the migration cycle – that’s 3.5 million planning and 1.3 million preparing. Zoom in on Uttar Pradesh, home to the largest population in the country, and the numbers are mind-boggling. The 2011 Indian Census pegged U.P. as the state with the most out-migration (26.9 lakh) followed, not so closely, by <keyword id="30033" type="COMPANY" weightage="20" keywordseo="Bihar">Bihar</keyword> at 17.2 lakh. In <keyword id="6368366" type="LOCATION" weightage="20" keywordseo="Bundelkhand">Bundelkhand</keyword>, arguably among the most regressive swathes of land in U.P., migration is the norm with generations <keyword id="41744" type="ENTERTAINMENT" weightage="20" keywordseo="UP">up</keyword>on generations of families opting for it in order to survive. “Peedhiyon se palayan” is a common, oft-heard phrase around these parts, especially in the post-Diwali season, with the winters in the offing when hordes of men and women make their way to the Manikpur railway station to catch trains to Delhi. The families of Bakta Bujurg village in the district of Chitrakoot for instance, often speak of “palayan” and “pardes”. Alpana Devi tells us that her husband Ramdeen left ten years ago, while Ramdeen who is visiting, speaks of the reasons, "Our options are to work on land owner's fields, for which we get Rs 150 a day. We can either eat or send our children to school; there is no way we can afford both." Ramdeen’s father too had migrated, “for the same reasons”. And decades later, he says, it’s still the same, “I don’t see any other or new options that have come up since the time my father worked to bring us up.” What about his children, we ask. "What about them?" Alpana responds, even as Ramdeen sums it up, "Yeh toh ab rivaaz hi ban gaya hai. (Migration has now become a tradition)," watching his 10-year-old son play. 
 
 
 
 
 <div type="Youtube" id="RtHbtc1fTEQ" title="पलायननामा: अपनों को तलाशती ये पथराई आंखे" thumbUrl="https://i.ytimg.com/vi/RtHbtc1fTEQ/mqdefault.jpg"></div>










 Migration as a socio-cultural-economic phenomenon in U.P. has been a steadily intensifying one. Between 2001 and 2011, over 5.8 million people between the ages of 20 and 29 migrated from the state in search of jobs, but the tragedy in this mass exodus lies not as much in the process of migration itself as in the outcome. The search for jobs and better opportunities pushes these migrants into the informal sector in cities like Delhi, Punjab, Chandigarh, sometimes Mumbai, where, due to low educational attainment, they are often forced to make-do with low-paying jobs. As a result of which, they are often relegated to settlements and clusters on the peripheries of the cities they’re in – entire families crammed in one room, sharing the common toilet with other families in neighbouring shanties. We visited Rajapur in Delhi, one such popular settlement for scores of migrating Bundelkhand families, primarily from Mau, in Chitrakoot – where men work as drivers and car cleaners, women as cooks and maids, and the children dream of reality shows as they head out to the local government school. Arjun had dreamt of working in the wholesale business, but didn’t make the cut for “any company”. He currently cleans cars for a living and is aiming to be a driver, next. Kaushaliya Devi who cooks for a family in south Delhi lists "gas chalana” as one of her biggest challenges initially, “I couldn’t figure out the knobs! Now I’m super-fast!” nagging women of the house continue to be the bane of her existence even though she adds, “I make tasty food. You know, these city people don’t really know to cook!” Chunki recalls her early days and relives the pangs of loss she felt in the moment she left Mau for Delhi. “Oh! I cried and I cried. I couldn’t understand this Delhi, and why I was here.” And Kumkum misses the buzz of festivals back home – “It’s just not the same here,” she smiles, wistfully. But Kumkum hides other darker tragedies in her personal story of migration – one that reflects on an entire state and its defunct rural health system. According to an Indiaspend study, U.P. spends Rs 452 per capita on health, which is, on an average, 70% less than the others. And there’re more dismal figures here. There are 84% fewer specialists than needed, 50% fewer nursing staff, and the lowest share of health workers (19.9%) in India, as per an analysis conducted by the Observer Research Foundation in February 2017. The fact that T.B. continues to be a silent killer in Bundelkhand – as is clear in our reporting in Gopra, Banda – is just one illustration of the abysmal state the system is in. And this too is one of the big reasons for migration – the underbelly of a peculiar kind of medical tourism. “My husband had T.B.”, says Kumkum, “His condition was not improving. So we came to Delhi for his treatment.” As the treatment began, Kumkum, her husband, and their four kids took up accommodation in Rajapur. The children got enrolled in sarkari schools and since “school admission is such a problem now”, the family decided to stay on in Delhi. Kumkum’s husband eventually got better and regained his strength, but Kumkum still dreams of her special Purnima puja back home when "all the ladies would get together" and bond over a ritual – one that morphed into a ritual of exodus. The greatest driver of the migration story of course remains and continues to be linked with livelihoods – the basic need to earn, eat, feed, fend for your loved ones – in short, survival. The celebrated MGNREGA policy, put into place by the UPA government, has not been the very picture of a success story. A recent Indiaspend study revealed the shocking fact on how wage payments under the MGNREGA scheme have been frozen at the Centre across 19 states, as of October 31, 2017. In U.P., these payments have been released and are pending since 11 September 2017, but that’s only official data. Add the Aadhaar card requirements and bank account linkages, and couple those with job cards-hoarding village headmen at the rural level, and there is a clearer picture of the sheer dystopia that a “poor-friendly” policy has become. In the meanwhile, the migration story is deeply linked with the story of the overall deterioration of the country's most populous state – something is more than rotten in U.P., and specifically Bundelkhand. The proportion of households able to get 100 days of work, for instance, makes for another mind-boggling statistic, having decreased from 6% in 2013-14 to 2.13% in 2016-17. Figures it would do the current Yogi <keyword id="6360744" type="PERSON" weightage="20" keywordseo="Adityanath">Adityanath</keyword> government good to do some stock-taking on. The “sabka saath sabka vikaas” mantra is failing deeply in a place like Kabrai, for instance – a stone-mining haven in Mahoba where machines have replaced manual labour, which has, in turn, resulted in an acute employment crisis. Rajpal, who tried his luck with contracting in Kabrai, is now heading to Jaipur, to become part of the brick-laying unskilled labour force needed to construct, more malls, possibly. We asked his wife Sunita about the big move and her response is tempered with something close to rage, “What else can we do? There is nothing here that gives us money. Pet paalna hai, toh jaana hi hai.” And unfortunately, that is exactly what the palayan narrative of Bundelkhand boils down to. Author: Pooja Pande is Senior Editorial Manager at <a href="http://khabarlahariya.org/" target="_blank">Khabar Lahariya</a>. Khabar Lahariya is a rural, video-first digital news organisation with an all-women network of reporters in eight districts of Uttar Pradesh. <a href="http://si.wsj.net/public/resources/images/OB-ZE468_1007MI_M_20131007001332.jpg" data-type="tilCustomLink">Image Source</a>

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