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<ul><li>An image claiming to be of Diwali lights seen from space makes the rounds on social networks every year.</li><li>The image is in fact many images to show how population has grown in India from 1992 to 2003.</li><li>The only thing that's true is that it's an image of lights.</li></ul>Every year a colourful picture of India makes the rounds on Diwali. The only thing is people claim that it’s a picture of India taken from space on Diwali night. In reality, it’s a picture created by the National Oceanic and Atmospheric Administration (<a href="http://www.ngdc.noaa.gov/dmsp/interest/india.html">NOAA</a>) to highlight the population growth in India — back in 2003. And, it’s not just one photo. It’s a many images stitched together with overlaid data. 
 
 
 <div type="image" title="fakeindia." msid="71779090" hostid="261" caption="&amp;lt;p&amp;gt;Fake Diwali image&amp;lt;/p&amp;gt;"></div>







 The one fact that’s accurate is that it’s a picture of lights. The white lights show where city were visible before 1992, blue lights for 1992, green lights for 1998 and red for 2003. Another picture that's commonly circulated, claiming to be of India on Diwali night, is an actual satellite image of India's night from an ordinary day. 
 
 <div type="image" title="india-2016_edited" msid="71779332" hostid="261" caption="&amp;lt;p&amp;gt;Composite nighttime view of India and surrounding areas 2016 &amp;lt;/p&amp;gt;"></div>




 If you want to see a picture of India from space on Diwali night, the National Aeronautics and Space Administration (<a href="https://earthobservatory.nasa.gov/images/79682/south-asian-night-lights">NASA</a>) has one from 2012 taken by the Visible Infrared Imaging Radiometer Suite (VIIRS) on board the Suomi NPP satellite. 
	
 
 
 <div type="image" title="realindia." msid="71779109" hostid="261" caption="&amp;lt;p&amp;gt;India seen from space on Diwali in 2012&amp;lt;/p&amp;gt;"></div>

It’s time India got over the fake Diwali picture

An automated spacecraft docked with China's new space station carrying fuel and supplies for its future crew, the Chinese space agency announced. Tianzhou-2 spacecraft reached the <keyword id="2999464" type="PERSON" weightage="20" keywordseo="Tianhe">Tianhe</keyword> station eight hours after blasting off from Hainan, an island in the South China Sea, China Manned Space said. It carried space suits, living supplies and equipment and fuel for the station. Tianhe, or Heavenly Harmony, is third and largest orbital station launched by China's increasingly ambition space program. <div type="Youtube" id="yQlYiWKmfeo" title="Blastoff! China launches cargo ship to new space station module" thumbUrl="https://i.ytimg.com/vi/yQlYiWKmfeo/mqdefault.jpg"></div>Video courtesy: Space.com The station's core module was launched April 29. The space agency plans a total of 11 launches through the end of next year to deliver two more modules for the 70-ton station, supplies and a three-member crew. China was criticized for allowing part of the rocket that launched the Tianhe to fall back to Earth uncontrolled. There was no indication about what would happen to the rocket from Saturday's launch. Beijing doesn't participate in the International Space Station, largely due to US objections. Washington is wary of the Chinese program's secrecy and its military connections. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/the-remaining-ipl-2021-matches-will-be-held-in-uae-in-september-and-october/articleshow/83065980.cms">The remaining IPL matches will be held in UAE in September and October ⁠— advertisers and sponsors can ride the cricket wave to corner Diwali demand</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/online-broker-zerodhas-valuation-has-doubled-from-1-billion-to-2-billion-within-a-years-time/articleshow/83037425.cms">Zerodha doubles its valuation to $2 billion within a year as millennials plough India’s stock markets</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/indias-crypto-exchanges-are-reportedly-considering-going-to-court-against-the-countrys-central-bank/articleshow/83034174.cms">India’s crypto exchanges are reportedly mulling the legal route again — may approach the Supreme Court over RBI’s directive</a>

Chinese cargo spacecraft docks with orbital station eight hours after blastoff

<ul><li><keyword id="864887" type="COMPANY" weightage="20" keywordseo="Pepperfry">Pepperfry</keyword>’s latest ad brings a family together in a fun, playful way.</li><li>The ad is conceptualised by <keyword id="2633203" type="COMPANY" weightage="20" keywordseo="Law-Kenneth-Saatchi-Saatchi">Law &amp; Kenneth Saatchi &amp; Saatchi</keyword>.</li></ul>Pepperfry has launched a heartwarming yet puckish <keyword id="3090852" type="PERSON" weightage="20" keywordseo="Diwali-campaign">Diwali campaign</keyword> – Family times = Pepperfry times. Forging a deeper connect with its consumers, the TVC-led campaign highlights how, this year, individuals will be celebrating Diwali indoors with their loved ones and the role furniture plays in creating those moments and memories that bring the family together. The global pandemic has had far-reaching implications on people, but the one great thing it has resulted in is a much more strengthened bond with one’s immediate family. Having spent more time indoors, individuals are discovering both endearing and annoying things about them. They are indulging in nostalgic tales with ageing parents, playing with the little ones in between work calls, and making up for all the lost meals by breaking bread together every day on the dining table - all the things that couldn’t be accommodated in the previous hustle bustle and race against time. <div type="Youtube" id="vwfxT49mEVU" title="Pepperfry Diwali Sale - Kuch Apne Liye, Kuch Apno Ke Liye" thumbUrl="https://i.ytimg.com/vi/vwfxT49mEVU/mqdefault.jpg"></div> While everyone was embracing this new normal, furniture played a vital role in nurturing this bond, almost akin to a family member. The study table pivoted from silently participating in serious calls with colleagues and at other times helping cheer up a friend. The dinner table, which used to be a 1-2 person at a time affair due to conflicting schedules, now hosts buzzing family meals. The bed has become the center of a nightly game ritual for all. This Diwali, too, while card parties and glittery garden gatherings will be missing, it will be a more intimate family affair full of love and appreciation. And once again, it is furniture that will be at the core of all conversations, meals, entertainment and celebrations. Celebrating this, Pepperfry, a brand that sparks a feeling called home, has launched its new Diwali campaign. Conceptualized by <keyword id="2409473" type="COMPANY" weightage="20" keywordseo="LK-Saatchi">L&amp;K Saatchi</keyword> and Saatchi, the campaign kick starts with a TVC showcasing a father-daughter duo engaging in a witty banter, fighting for that one armchair, which rests in the best WiFi spot of the house. On realizing that he is about to lose, the father calls it truce by gifting another armchair to his daughter for Diwali, placed right next to his. Thus, Pepperfry comes to rescue with its Diwali sale with an underlying narrative of ‘Thoda apne liye, thoda apnon ke liye’. Talking about the latest campaign, <keyword id="707187" type="PERSON" weightage="20" keywordseo="Kashyap-Vadapalli">Kashyap Vadapalli</keyword>, Chief Marketing Officer &amp; Business Head, Pepperfry, said, “Pepperfry’s core proposition is to democratize the furniture category and make it an intrinsic part of people’s lives, making the brand almost synonymous to home. It has always partnered with its consumers to help create lasting memories. And this Diwali, we want to build on the connect and trust that we enjoy with our consumers. Through our Family times = Pepperfry times campaign, we aim to catalyze and encourage celebrations with family and friends in a joyful, intimate manner.” He also said – “The right furniture has come to the rescue of the - stay at home, work from home, study from home, entertain from home - Indian family over the last 7 months. Even as we look forward, all of us are acutely aware of the role that homes are playing in our lives - they are outsized, compared to earlier. In such a scenario having the right furniture to eat, work, play and relax is very important and who better than Pepperfry, the market leader, to turn to? I am excited that these films and the campaign will evoke exactly this response in the minds of consumers and drive the desired behaviours” Pepperfry has adopted a multi-pronged campaign approach, wherein the film will be aired on TV as well as digital mediums like Video Sharing platforms and social media platforms and across interesting content sides on the internet. Debarjyo Nandi, Executive Vice President, Law &amp; Kenneth Saatchi &amp; Saatchi, said, “Now that we are all working and schooling from home, we realize the importance of having the right furniture in the right spaces. The film is only a representation of today’s situation hence real and relatable, and this time we have chosen to give a unique quirky treatment to make it fun and different.”

Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home

<ul><li>The shares of India’s largest two-wheeler manufacturer, Hero MotoCorp, gained 2% after it clocked its highest-ever monthly sales in October.</li><li>Hero MotoCorp sold 8.06 lakh units last month, a jump of 35% compared to the same period last year.</li><li>The company said it has also increased inventory at dealerships expecting good retail sales during the Diwali festival.</li></ul>The shares of India’s largest two-wheeler manufacturer, Hero MotoCorp, gained 2% during the early trading hours on Monday, despite volatility in the market. The rally was led by its highest-ever monthly sales in October. <div type="image" title="Hero (1)" msid="78992124" hostid="261"></div> Hero MotoCorp sold 8.06 lakh units last month, a jump of 35% compared to the same period last year. It sold nearly 5.99 lakh units in October last year. The company exported 28.14% more two-wheelers to 15,711 units during the month. “A positive turnaround in customer sentiments, particularly for motorcycles across markets, continued government policy support and a credible resumption of the supply chain, logistics and business operations have enabled the company to achieve record numbers during the auspicious festive period,” the company said in a statement. It also registered significant gains in market share in the second quarter (July-September) across product categories and geographies and expected to further build on this momentum going ahead, it added. High hopes from the festive season With the arrival of the festive season, Hero Motocorp is betting on a sharp rise in sales figures. The company said it has also increased inventory at dealerships expecting good retail sales during the Diwali festival. Hero’s Chief Financial Officer, Niranjan Gupta, earlier in the financial earnings report, said, “Based on early estimates, we expect the momentum to continue into the festive season which has started well for us. To further drive the festive cheer, we have launched four new variants across motorcycle and scooter segments.” To further drive the festive cheer, the company has launched four new variants across motorcycle and scooter segments. SEE ALSO: <a href="https://www.businessinsider.in/politics/world/news/where-biden-and-trump-stand-in-the-polls-2-days-out-from-the-election/articleshow/78989788.cms" data-type="tilCustomLink">Where Biden and Trump stand in the polls 2 days out from the election</a> <a href="https://www.businessinsider.in/thelife/news/futuristic-architecture-entertainment-hubs-and-kinetic-solar-panels-this-is-what-spaceports-could-look-like-if-commercial-space-flights-become-a-reality/articleshow/78983110.cms" data-type="tilCustomLink">Futuristic architecture, entertainment hubs and kinetic solar panels: This is what spaceports could look like if commercial space flights become a reality</a>

Hero Motocorp shares gain after it logs ‘highest-ever’ sales in October

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has received an infusion of nearly $500 million from a holding company in Singapore ahead of its <keyword id="3092441" type="PERSON" weightage="20" keywordseo="Big-Billion-Days">Big Billion Days</keyword> (BBD) sale in the second week of October. </li><li>This is apart from the $2 billion capital injection announced by Walmart when it purchased a 77% stake in Flipkart earlier this year. </li><li>Flipkart will focus on discounts for mobile phones, a category it currently dominates. It reportedly plans to account for 50% of all online phone sales in the month leading up to <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> in early November.</li></ul> India’s homegrown e-commerce giant is all prepared to defend its turf this festive season. Flipkart’s online retail platform, Flipkart Internet, has received an infusion of nearly $500 million (₹35 billion) from a holding company in Singapore ahead of its Big Billion Days (BBD) sale in the second week of October. When Walmart purchased a 77% stake in Flipkart for $16 billion earlier this year, it said that the deal would include an equity infusion of $2 billion. This $500 million investment seems to be the first tranche of that capital injection, which is aimed at boosting Flipkart’s many businesses in order to fend off inroads from <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> India and retain its market leadership in the e-commerce space. Amazon, meanwhile, has invested $2 billion in its Seller Services unit alone in 2017-18 and the current year so far. With regards to the upcoming festive season, Flipkart will use the cash infusion for a number of things. Offering deeper discounts for one, is a huge priority. Flipkart will focus on discounts for sales of mobile phones, a category it currently dominates. With the launch of 20 new models and a buyback guarantee scheme, it reportedly plans to account for 50% of all online phone sales in the month leading up to Diwali in early November. In addition, Flipkart will likely allocate a portion of the investment to logistics operations to ensure quicker delivery of goods. It is also planning a big push for the in-house labels on its retail platform like electronics brand SmartBuy and furniture label Perfect Homes. With roughly $1.5 billion worth of sales from its five-day long BBD programme in 2017, Flipkart was able to beat Amazon. However, the feat might be tougher to pull off this year. Amazon India is coming in guns ablaze. It just opened <a href="https://www.thehindubusinessline.com/news/amazon-opens-largest-fulfilment-centre-in-karnataka/article24980103.ece">a huge order fulfillment centre </a>in the state of Karnataka, its largest in the country, and held a national conference for its sellers this week in preparation for its Great Indian Sale. It recently launched <a href="https://www.livemint.com/Companies/j1WDvhVsx239I654qD1ssM/Amazon-India-unveils-Hindi-website-app-to-take-on-Flipkart.html">a Hindi version </a>of its retail platform to effectively target Tier III towns and villages and has also <a href="https://economictimes.indiatimes.com/small-biz/sme-sector/early-festival-for-amazon-sellers-as-fees-and-storage-charges-cut/articleshow/65836402.cms">cut seller fees</a> in a number of product categories such as clothing and electronics.

Flipkart has a $500 million war chest for this holiday season

With a few more days to go for Diwali, <keyword id="541988" type="COMPANY" weightage="80" keywordseo="SnapDeal">Snapdeal</keyword> acquired <a href="http://www.businessinsider.in/searchresult.cms?query=freecharge" target="_BLANK￿￿￿￿">Freecharge</a> is already having a blast. You must be wondering what the reason is. Well, Jasper Infotech, the parent company of Snapdeal will be raising $300 million (Rs 2,000 crore) for its digital services platform <a href="http://www.businessinsider.in/searchresult.cms?query=freecharge" target="_BLANK￿￿￿￿">FreeCharge</a>. 
 The fundraising exercise will bolster <keyword id="6377963" type="UNKNOWN" weightage="80" keywordseo="Freecharge">Freecharge</keyword>’s grounding and thereby aid Snapdeal to extend more goods and services to the customers. In the news report, The Economic Times has also said that Snapdeal had earlier raised $500 million from Alibaba, <a href="http://www.businessinsider.in/searchresult.cms?query=Foxconn" target="_BLANK￿￿￿￿">Foxconn</a> and SoftBank. 
 
The ET news report further confirmed that two sovereign funds are also keen on investing in this round. While the identities of these investors haven’t been ascertained yet, this proves that India is becoming a luring ground for investors funding in digital space. 
 
Freecharge’s rival <a href="http://www.businessinsider.in/searchresult.cms?query=Paytm" target="_BLANK￿￿￿￿">Paytm</a> has raised almost $680 million from Alibaba. This fundraising by Freecharge will help Snapdeal to counter <keyword id="6357120" type="UNKNOWN" weightage="60" keywordseo="PayTM">Paytm</keyword>. Vijay Shekhar Sharma, the founder of the company which owns Paytm, is one of the 11 entities to receive an RBI licence to start a payment bank, reported the ET. 
 
However, the new <a href="http://www.businessinsider.in/searchresult.cms?query=fund+raising+" target="_BLANK￿￿￿￿">fund raising</a> would not have any secondary components. This would mean that Freecharge <a href="http://www.businessinsider.in/searchresult.cms?query=fund+raising+" target="_BLANK￿￿￿￿">investors</a> including Sequoia Capital, hedge funds Valiant Capital and Tybourne Capital, ru-Net and Sofina will keep holding Snapdeal’s stock.

Freecharge gets fund booster as Snapdeal readies to raise $300 million

<ul><li>Due to the ongoing festive season, advertisers and brands are going all out to connect with consumers.</li><li>This year, the number of brands approaching influencers is significantly larger than last year, and there is a good mix of startups and well-established companies.</li><li>From fashion to home decor creators, brands have partnered with social media influencers to promote their new festive launch before Diwali.</li><li>So, with Diwali around the corner, we speak to <keyword id="2540701" type="General" weightage="20" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> agencies to find out how important is the festive season for creators, what kind of uptick in demand can we expect due to the festive season, response from advertisers so far and trends we can look forward to during Diwali.</li></ul>If you are sprucing up your house on a small budget or planning to buy new accessories or ethnic dresses for India’s biggest festival -- Diwali, are you using a search engine for inspiration or are you following social media’s top influencers for ideas? If you are active on Instagram, then chances are you are also turning to influencers for festive advice. We all have at least a 100 bookmarked posts on Instagram for rangoli ideas, DIY home decor, or ethnic dress inspiration. According to Facebook’s Festive Marketing Guide for 2021, social media has now become a leading channel to drive brand discovery and purchase during the festive season. Facebook’s report further reveals that half the people said that influencers help them discover new products and 45% added that influencers help them make a purchase decision. The year 2020 accelerated influencer marketing’s growth, perhaps by a decade, and revolutionised the Indian marketing ecosystem completely. It is because of the pandemic and the consumer’s heavy reliance on social media platforms that the influencer marketing industry has undergone a severe transformation in a short time, becoming a mainstream marketing vehicle. According to the latest figures in the Global Web Index (GWI), the average Indian spent 2.29 hours per day on social media in 2020 and as always, brands are following consumers where they spend the most time. So, this Diwali, from fashion to home decor creators, brands have partnered with social media influencers to promote their new product launches. <cmsannotation type="cmsannotation" annotationid="Growth so far and predictions for this festive season" text="Growth so far and predictions for this festive season">Growth so far and predictions for this festive season</cmsannotation> GroupM and INCA’s study revealed that influencer marketing has become a top priority for marketers this year. Every other leader indicated a budget growth of more than 25% in 2021. INCA’s report further said that the Influencer Marketing industry is poised to grow at a CAGR of 25% for the next decade, reaching a size of Rs 2200 crore in 2025. So, with India’s biggest festival around the corner and to leverage the increasing demand, brands have also increased their budget for influencer marketing. “Influencer Marketing is set to be one of the top choices for brands to enhance the brand value this festive season. In fact, brands have culled out almost 30% of the overall budget for influencer marketing. It has been on an all-time high this year. According to an industry report, brands are likely to spend around Rs 600 crore on influencer marketing. Thus, one thing is definite about influencer marketing this festive season: It’s going to take a big leap from 2020. The primary reason for the rise in influencer marketing is the personalization of content along with the disruption in cost and speed. Influencers are real and relatable for consumers and can deliver real value for brands by offering exciting ways of sharing a brand’s message,” said <keyword id="11300089" type="General" weightage="20" keywordseo="neel-gogia" source="Orion">Neel Gogia</keyword>, Co-Founder, IPLIX Media. Festive season has given a further push to the industry’s growth. Experts are expecting to see 50% more brands exploring influencer marketing this festive season as marketers look to solidify their social media presence and reach out to the group with highest spending power, GenZ and millennials. "The festive season is already looking very positive for the influencer marketing space. We expect a 50% uptick in brands leveraging influencers to connect with their audiences during this season,” said Sagar Pushp, Co-founder and CEO, ClanConnect. “Since the consumer sentiment had plummeted gravely in 2020, brands are looking forward to explosive growth and pent up demand that will translate to greater sales and revenues this year. Brands are likely to capitalize on this positive sentiment by tapping into the influencer marketing space, which will in turn provide a significant fillip to our industry,” added Pushp. Apaksh Gupta, Founder &amp; Chief Executive Officer of One Impression also said that brands have increased their budget by 50% this year. “Last year, brands had spent very little on their marketing efforts because of the pandemic restrictions and other factors, but the curbs are now eased out and traders are expecting a boost in sales. To put things in perspective, last year we saw brands spending about Rs 20-25 lakh [average] on their influencer campaigns, but this year we expect it to go beyond Rs 50 lakh [on an average] during festive seasons. Additionally, during the pandemic, we also witnessed a boom in the creator economy, and brands have taken note of it. Social media platforms have enabled brands to reach out to a wider audience with the help of influencers who help in putting their messages across, in a more personalized and creative manner, what we nowadays call as snackable content.” <cmsannotation type="cmsannotation" annotationid="This festive season, a diverse set of brands are upping their spends on influencer marketing" text="This festive season, a diverse set of brands are upping their spends on influencer marketing">This festive season, a diverse set of brands are upping their spends on influencer marketing</cmsannotation> After going through a lull for a year and a half, startups like MamaEarth, Slurrp Farm to established brands and FMCG giants, all key players are leveraging influencer marketing for better visibility and consumer attention. There’s another interesting shift in the industry after the pandemic. Brands are leveraging influencer marketing not just for brand awareness and engagement but also for performance marketing and driving customer acquisition through relevant targeting. Sharing which categories are the biggest spenders this time, <keyword id="7372416" type="General" weightage="20" keywordseo="viraj-sheth" source="Orion">Viraj Sheth</keyword>, Co- founder and CEO, Monk Entertainment said, “FMCG brands, e-comm players, and FinTech clients I believe will be massive spenders. Brands that are selling products that are best suited for festive gifting will be heavy spends and FinTech clients that help buy digital gold or provide buy now pay later schemes will be in demand as well.” Avantika Mohan, Travel, Lifestyle and Fashion Influencer, represented by WORD Talent, has also seen more lifestyle brands coming her way lately. She said, “I’ve noticed an influx of briefs focusing on fashion (particularly festive wear), online shopping portals and jewelry; brands across these categories along with technology and cosmetics are investing heavily in this festive season, which should go on till the end of the year. Festivals also become an excellent opportunity for brands to offer additional discounts and offers to drive up sales hence brands work with creators to spread the word on the same. It’s an exciting time. Brands are willing to not just work but also allow the creativity of the influencer to drive the content. Brands now understand that the content that creators push can drive real value for them and their products. Our niche allows them to connect with their target audiences directly with content that is fun, relevant and most importantly seasonal. The air is already abuzz with celebration and brands are pushing their seasonal marketing ideas and products that creators are exhilarated to deliver.” Brands with smaller budgets are also partnering with nano-creators. <keyword id="3630874" type="General" weightage="20" keywordseo="dharika-merchant" source="Orion">Dharika Merchant</keyword>, COO, Alchemy Group &amp; WORD said, “Brands are now dedicating special budgets for their influencer marketing campaigns which have resulted in a lot of new brands entering the space. Brands earlier would focus only on large creators but now they’re happy to have smaller spendings but are willing to explore relevant nano or micro influencers for the same. So as we move forward, we are forecasting a more focussed approach towards influencer engagement as compared to before. Brands are now becoming conscious of which creator they want to work with, what kind of content they want to push out and majorly why the creator’s creative process shouldn’t be hampered with. Secondly, we are expecting more brands focussing on micro or nano influencers. These influencers usually cater to a very specific niche and have a higher rate of engagement. As brands start to realise the importance of content over numbers, this is a trend we’re very excited about.” <cmsannotation type="cmsannotation" annotationid="Instagram or home-grown apps, which medium is getting the biggest piece of pie?" text="Instagram or home-grown apps, which medium is getting the biggest piece of pie?">Instagram or home-grown apps, which medium is getting the biggest piece of pie?</cmsannotation> As brands vie for consumer’s attention this Diwali, which is divided into different mediums, where are brands investing the most? “2021 is seeing comparatively more inclination towards influencer marketing strategies. We are seeing a growth upwards of 75% in the influencer marketing industry. Instagram is still the leader when it comes to influencer marketing promotions. YouTube would be the other platform that has gained momentum over time. Even some of the newer short video apps like Josh, Taka Tak and Moj are also being experimented with, by the brands. Increasingly we are also seeing brands leverage content created by creators for performance marketing with Instagram Branded Content Ads and Youtube Creator Promotions for maximum reach and conversion,” Arushi Gupta, Head - Influencer.in told Ad and Media Insider. GenZ and millennials do not consume a lot of television. They either spend their free time scrolling on social media or on an OTT platform. They are looking for authentic content that keeps them engaged, entertained and informed, which happens to be influencer marketing’s core offering. Therefore, influencer marketing is becoming a pivotal marketing tool for brands and its significance is only likely to grow in the future.

As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends

Diwali is just around the corner, the long weekend is here, and most of us are set to plan the festivities. Be it curating playlists or binge-watching movies and TV shows on OTT platforms like <keyword id="2189512" type="General" weightage="100" keywordseo="prime-video" source="Orion">Prime Video</keyword>, Netflix, Apple TV+, and others. OTT platforms offer some great content that can be watched with friends, siblings, and family and ring together in the fervor of the festivities. While Netflix and Prime Video are popular and offer great shows, some hidden gems are streaming on Apple TV+, the iPhone maker’s OTT platform. If you are confused and still figuring out what to watch, here are shows from Prime Video, Netflix, and Apple TV+ that you can enjoy watching with your family this long weekend. <cmsannotation type="cmsannotation" annotationid="Apple TV+: TV shows" comment="subhead" text="Apple TV+: TV shows">Apple TV+: TV shows</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Ted Lasso" comment="subhead" text="Ted Lasso"><keyword id="10846204" type="General" weightage="80" keywordseo="ted-lasso" source="Orion">Ted Lasso</keyword></cmsannotation> <div type="image" title="Ted Lasso" msid="95028172" hostid="261"></div> This comedy series recently took home the Emmy Award for Outstanding Comedy Series for the second consecutive year — making it the eighth series ever to do so. The second season of “Ted Lasso” also became this year's most Emmy-winning comedy for the second year in a row, landing four total awards, including Emmy Awards for Outstanding Lead Actor in a Comedy Series (Jason Sudeikis), Outstanding Supporting Actor in a Comedy Series (Brett Goldstein), and Outstanding Directing for a Comedy Series (MJ Delaney). Ted Lasso is worth considering if you are looking for healthy comedy. <cmsannotation type="cmsannotation" annotationid="Bad Sisters" comment="subhead" text="Bad Sisters">Bad Sisters</cmsannotation> <div type="image" title="bad sisters" msid="95028187" hostid="261"></div> The newest comedy from creator and star Sharon Horgan, ‘Bad Sisters’ is a delicious blend of both dark comedy and thriller set on the breathtaking coast of Ireland. The TV show follows the lives of the Garvey sisters, who are bound together by the premature death of their parents and a promise always to protect one another. It stars Anne-Marie Duff, Eva Birthistle, Sarah Greene, and Eve Hewson as the Garvey sisters. The ensemble cast also includes Claes Bang, Brian Gleeson, Daryl McCormack, Assaad Bouab, newcomer Saise Quinn and Michael Smiley. <cmsannotation type="cmsannotation" annotationid="See - season 3" comment="subhead" text="See - season 3">See - season 3</cmsannotation> <div type="image" title="see" msid="95028244" hostid="261"></div> ‘See’ is set in a brutal and primitive future, hundreds of years after humankind has lost the ability to see. In season three, almost a year has passed since Baba Voss (Jason Momoa) defeated his nemesis brother Edo and bid farewell to his family to live remotely in the forest. But when a Trivantian scientist develops a new and devastating form of sighted weaponry that threatens the future of humanity, Baba returns to Paya to protect his tribe once more. The series features cast and crew who are blind or have low vision and has been honored for its representation of the visually impaired, winning the Ruderman Family Foundation Seal of Authentic Representation in 2020. ‘See’ was also recognized with an NAACP Image Awards nomination for star Alfre Woodard in the Outstanding Supporting Actress in a Drama Series category. <cmsannotation type="cmsannotation" annotationid="Wolfboy and the Everything Factory" comment="subhead" text="Wolfboy and the Everything Factory"><keyword id="15327524" type="General" weightage="80" keywordseo="wolfboy" source="Orion">Wolfboy</keyword> and the Everything Factory</cmsannotation> <div type="image" title="Wolfboy and the Everything Factory" msid="95028277" hostid="261"></div> The second season of the animated epic series for kids and families, ‘Wolfboy and the Everything Factory,’ takes Wolfboy, voiced by Kassian Akhtar, to a new realm underneath the Everything Factory where Nyx attempts to lure him to the dark side. With his Spryte friends and new allies, Wolfboy engages in a quest to unite the forces of creation and destruction and realizes that being different is what makes him special - and ultimately, it’s the oddballs and dreamers who change the world <cmsannotation type="cmsannotation" annotationid="Netflix: TV shows" comment="subhead" text="Netflix: TV shows">Netflix: TV shows</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Mismatched Season 2" comment="subhead" text="Mismatched Season 2">Mismatched Season 2</cmsannotation> <div type="image" title="Mismatched Season 2" msid="95028320" hostid="261"></div> The first season of Mismatched ended with Dimple back to square one, where she has no friends, and no credit for her developed app. Season 2 opens on an equally dramatic note, when Rishi and Dimple see each other, he spills coffee on her. A clean slate? A new beginning? 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With aims to secure his family financially and enter a dangerous world of drugs and crime. <cmsannotation type="cmsannotation" annotationid="Delhi Crime" comment="subhead" text="Delhi Crime">Delhi Crime</cmsannotation> <div type="image" title="delhi crime" msid="95028369" hostid="261"></div> If you are looking for a spine-chilling crime TV series, Delhi Crime should be on your list. The show follows the police investigating high-profile crime in Delhi, the series has seasons inspired by both fictional and real events. <cmsannotation type="cmsannotation" annotationid="Lost in Space" comment="subhead" text="Lost in Space">Lost in Space</cmsannotation> <div type="image" title="lost in spce" msid="95028389" hostid="261"></div> Lost in Space is an American science fiction TV series following the adventures of a family of space colonists whose ship goes off course. 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If you are a fan of the movie series, The Lord of the Rings, then you are going to love this TV series. <cmsannotation type="cmsannotation" annotationid="Hannibal" comment="subhead" text="Hannibal">Hannibal</cmsannotation> <div type="image" title="hannibal" msid="95028447" hostid="261"></div> If you are looking for a crime thriller, then Hannibal is must watch. The series follows Will, a criminal profiler who has a unique ability to recreate a crime scene. The FBI advises he see Hannibal Lecter, a forensic psychiatrist who is secretly a cannibalistic serial killer. <cmsannotation type="cmsannotation" annotationid="Peacemaker" comment="subhead" text="Peacemaker">Peacemaker</cmsannotation> <div type="image" title="peacemaker" msid="95028483" hostid="261"></div> This is a comedy action TV series that follows Peacemaker, a man who fights for peace at any cost, no matter how many people he has to kill to get it. The cast of Peacemaker includes John Cena, Danielle Brooks, and Freddie Stroma. <cmsannotation type="cmsannotation" annotationid="Four More Shots Please" comment="subhead" text="Four More Shots Please">Four More Shots Please</cmsannotation> <div type="image" title="4 more shots" msid="95028491" hostid="261"></div> If you want to enjoy Diwali night with your friends and loved ones, then Four More Shots Please is worth considering as it is back with a new season. The series follows four unapologetically flawed women's lives. The cast includes a bunch of known faces, such as Gurbani, Lisa Ray, Milind Soman, and Prateik Babbar. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/how-to-stay-safe-from-chinese-scammers-and-hackers/articleshow/94980818.cms">Here’s how to stay safe from Chinese scammers releasing malicious Diwali-themed campaigns targeting Indians</a> <a href="https://www.businessinsider.in/defense/news/defense-expo-2022-a-big-step-towards-self-reliance-in-defense-with-a-new-tank-gun-system-and-more/articleshow/95006121.cms">Defense Expo 2022: A big step towards self-reliance in defence with a new tank, gun system, and more</a>

Shows you can binge-watch during the Diwali holidays on Netflix, Apple TV+, and Prime Video

<ul><li>The first half of 2020 was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%.</li><li>Businesses of all kinds and sizes suffered and put their advertising activities on hold to give their consumers space to process the unprecedented times.</li><li>So, after a year and a half of lull, brands and advertisers went all out with their marketing activities during the festive season this year. Consumers were extra excited to step out, shop zealously and as most research studies reflected, Diwali exceeded expectations and broke previous records.</li><li>So, we speak to media experts and digital agencies to find out if the advertising industry has managed to bounce back this year, discuss the industry’s spending so far and their expectations from the last festival of the season, Christmas.</li></ul>After a year and a half of celebrating festivals virtually, Indian consumers were excited to have some sense of normalcy back this year during the festive season. Advertisers and brands also went all out to leverage on this uptick in consumer sentiment, starting from Raksha Bandhan to Diwali. Experts were also hopeful that the festive season will bring in cheer and serve as a respite from the pandemic-associated slumber. According to Redseer Consulting, 2021 saw India witness its biggest ever Festive Sales with brands clocking a Gross Merchandise Value (GMV) of $9.2 billion through online channels over this period. Online Festive Sales in India continued to grow at a blistering pace and saw a 23% YoY growth in GMV. On the other hand, the categories that witnessed subdued growth this year included the likes of home furnishings, home decor, furnishings and other electronics. Looking back at 2020, Eeshita Ghosh, General Manager and Office Head, Motivator Bangalore said, “The festival of 2021 is definitely better than 2020 and as high if not more than 2019. The ad volume started picking up from Q3 of 2021 and with more than 20% growth over 2019 Q3. The festival months saw multiple new advertisers getting active, approximately 2000+ new advertisers are active in media. The inventory was full, and the market sentiments were very positive. With festival and IPL, media was very active with multiple new categories.” A lot of hopes were banking on the festive season for the industry's overall revival, however, unlike Ghosh, Neena Dasgupta, CEO &amp; Director, Zirca Digital Solutions was a little disappointed; not with the numbers but with overall creativity. Explaining why, Dasgupta said, “Honestly, the performance fell short of expectations. Not only in terms of volume but also the kind of activities. I felt our methods possibly regressed a bit to remain cautious and conservative. Innovative ideas were few and yet each of them benefited. The consumer is now more aware and it’s time we took their psychometric into consideration. And at times where media dollars need to be more efficient and effective, we have to embrace tech that allows us to capture the consumer mindset and then deploy media buys across mediums.” Sharing how the festive season has panned out so far for the advertising industry, Dasgupta added, “It’s been an interesting festive season. There was exuberance in the consumer spirit and it reflected in some categories. And yet the exuberance didn’t necessarily translate into communication to the same scale. This was possibly a combination of inflation, economic imbalance at consumer levels and some category constraints that impacted sales. What was interesting g though was the growth in rural activities at the consumer end and advertising end too. Every medium had its share. And fintech growth made some aspirations real for this segment. We now have a fascinating growth story for Bharat.” With a steady monsoon and plump harvest so far, it was a cheerful year for rural India as well. They spent their harvest festivals with more enthusiasm and happiness to share with their loved ones. Brands also left no stone unturned to expand their marketing activities beyond metro and Tier I cities this year. In fact, this year, Tier II and III had the lion’s share in e-commerce spends. Will we return to 2019’s ad spends? After June, the advertising industry’s performance picked up by leaps and bounds. Raksha Bandhan, Ganesh Chaturthi and ace festival Diwali, improved consumer sentiment and helped the advertising industry to bounce back. But have we returned to 2019’s levels? “The ADEX numbers for October and November are yet to come, but as we observed from our billing, we are positive that it has bounced back to 2019 levels,” said Ghosh. Dasgupta told Advertising and Media Insider that regional and rural markets exceeded 2019’s performance but some markets are yet to reach there. Decoding media dispersion this festive season While there was buoyancy across the board, television got the most attention from advertisers yet again, followed by digital. Talking about medium dispersion, Monaz Todywalla, CEO at PHD Media India said, “In terms of mediums, television and digital continue to drive impact and lead from the front, with digital playing a vital role in ensuring last-mile connectivity and driving sales across multiple touchpoints. Raman Mittal, CMO and Co-Founder, TO THE NEW was delighted to see digital getting a bigger piece of pie than 2020. He said, "COVID revolutionized the way people shop. We saw businesses go all out on digital channels this Diwali season to communicate with potential clients. Companies have adjusted their attention on digital marketing to stay up with new shopping channels and get the biggest piece of the pie as a result of continual digital transformation." "Interaction and Influencers were the two themes that peaked this festive season," Raman continued. "Giveaways, contests, and online polls were used to promote interactive content. In addition, the top celebrities were enlisted to help brands stand out amid the crowd. These tendencies, we believe, will last well into Christmas and New Year." Within digital, video got the most attention and while traditional advertisers continued to spend heavily, they were matched and at times exceeded by online services/startups. Mihir Karkare, Cofounder and EVP of Mirum India said, "The videos ruled the roost this festive season. Online video platforms were in great demand – YouTube and OTT were the preferred choices for brands. Apart from Diwali, all the cricketing action also contributed heavily towards increased advertising spends. From a 'growth of share' standpoint, Influencer marketing as come of age." Hopes rest on Christmas Christmas is the last festival of the year. Will it give an additional impetus and help the advertising industry exceed 2019’s performance? “Christmas is a bit low, but we have seen many advertisers continuing with the momentum built during the Q3 period. I expect Q4 to be like Q2 and will be higher than Q4 of 2020 and close to 2019 Q4,” answered Ghosh. PHD Media’s Todywalla is optimistic that the momentum will continue and brands will keep up with their marketing blitzkrieg. “With consumers showing an increased propensity to spend, pent-up demand from brands translating into a bouquet of launches - complimented by high-decibel marketing campaigns, and an overall increase in consumption and sales from all corners of the media and entertainment ecosystem, the festivities have ushered in a season that's peppered with a healthy dose of optimism. We believe this wave of hope and optimism is expected to be carried forth into the coming year too," said Todywalla. With a huge push from key festivals such as Diwali, Ganesh Chaturthi and Raksha Bandhan, cautious optimism continues to thrive in the advertising industry.

Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?

<keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword> is introducing new policies for consumer accounts, effective from June 1 next year, and if you have been inactive in Gmail, Drive or Photos for two years, the company may delete the content in the product in which you are inactive. The new policies are for consumer accounts that are either inactive or over their storage limit across Gmail, Drive (including <keyword id="300053" type="COMPANY" weightage="20" keywordseo="Google-Docs">Google Docs</keyword>, Sheets, Slides, Drawings, Forms and Jamboard files) and/or Photos -- to better align with common practices across the industry, the company said on Wednesday. "If you're over your storage limit for two years, Google may delete your content across Gmail, Drive and Photos," the company said. The company said it will notify users multiple times before attempting to remove any content. "The simplest way to keep your account active is to periodically visit Gmail, Drive or Photos on the web or mobile, while signed in and connected to the internet," it added. The Inactive Account Manager can help people manage specific content and notify a trusted contact if you stop using your Google Account for a certain period of time (between 3-18 months). "If you need more than your free 15 GB of storage, you can upgrade to a larger storage plan with Google One. You can choose from plans starting at 100 GB of space that also include additional member features like access to Google experts, shared family plans and more", the company said. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/instagram-down-users-complain-of-frozen-timelines-and-likes/articleshow/79146012.cms">Instagram down for a second consecutive day — Facebook is working on a fix but has not disclosed what's wrong</a> <a href="https://www.businessinsider.in/business/corporates/news/spicejet-shrink-its-losses-to-112-59-crore-in-the-second-quarter-ended-september-30/articleshow/79172678.cms">Spicejet is losing one rupee where it was losing four thanks to cheaper fuel and cut in rentals</a> <a href="https://www.businessinsider.in/science/space/news/two-tiny-asteroids-to-zoom-past-earth-on-diwali-2020/articleshow/79170635.cms">Two tiny asteroids to zoom past Earth this Diwali — likely without any fireworks</a>

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