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<ul><li><keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword>, the festival of lights, is not just about crackers anymore. </li><li>People have become conscious and are stepping away from the pollution making crackers. </li><li>It’s also about digital payments, card parties and more this Diwali.</li></ul>Everyone has childhood memories of Diwali, you aren’t much concerned about the puja but definitely about the prasad (offering to the deity), the end of the puja, also means it’s time for crackers with your siblings. But over the years, Diwali has changed. The cool Diwali In some places, Diwali has now taken a cool turn. In the metro cities, the onset of Diwali means card parties have begun (get your outfits in order, remember – don’t burn a patakha (cracker),be one). Delhi’s roads in the night are not so lonely with cars going to or returning from these oh-so-fancy parties. And of course, how can we forget the Diwali hashtag for the party? Corporates too get in the festive fervour as they try to outdo each other with the Diwali celebration in their offices and the gifts they give away to their employees. The digital Diwali No, we are not just talking about the Diwali tradition of going to people’s homes to wish now being converted to WhatsApp messages and video calls. But you do wake up on the day, to the scores of WhatsApp forwards wishing you a happy Diwali. But another way technology has development that has worked for the good for Diwali is digital payments. Over the years, with people ditching cash for their Diwali shopping. A recent survey conducted by ACI Worldwide, a leading global provider of real-time electronic payment and banking solutions, showed that during the festive season, digital payments are the preferred payment option for 42 percent of consumers in India, leading card payments (29%) and cash (27%). The responsible Diwali Today, Diwali also means pollution is going to hit the danger mark. So the environmentally conscious have stopped bursting crackers and are also spreading the message to reduce the use of crackers. In Delhi, the hotbed of air pollution, the Chief Minister Arvind Kejriwal has requested people to ditch the crackers and get together at Connaught Place for a light and laser show along with food. Along with pollution, crackers are also dangerous for animals. The loud sound from crackers leaves dogs scared, while the burning crackers also put stray animals in danger. But there’s one thing that seems to remain constant about Diwali – the festival of lights brings family and friends together, marks the beginning of the end-of-the-year festivities and for people all across India – there’s no one way to celebrate Diwali.

Cool, responsible and digital – here’s how Diwali has changed over the years

<keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> is just round the corner and excitement for the festival of lights has started building in. Diwali melas, cards parties, shopping, colourful lights, etc are taking the festive fervour higher. 
 As India is excited for Diwali, Singapore also seems to be excited and is soaking itself in the Indian <keyword id="36208" type="UNKNOWN" weightage="20" keywordseo="festive-season">festive season</keyword>. Yes, this Diwali, Singaporeans are also going to celebrate the festival of lights in the same grandeur and enthusiasm and the preparations have already begun. 
 
In a first-of-its kind initiative, The Land Transport Authority in Singapore has launched Diwali-themed trains. 
 
The trains are decked up with colourful pictures, banners reading ‘Happy Deepawali’, elegant elements such as lotus and peacock, etc. 
 
You must see the Little India station, which is brightly lit, keeping Diwali theme in mind. The authority has decorated North East Line and Downtown Line platforms as well. 
 
Here’s what the trains and platforms look like 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(Images: LTA Singapore Facebook page)

Singapore’s
Diwali-themed trains are nothing like you’ve seen before. Take a look

<keyword id="60699" type="UNKNOWN" weightage="100" keywordseo="Diwali-festivities">Diwali festivities</keyword> are right here, but have you done all that is needed to make these holidays perfect? No, we are not talking about offbeat home décor or great gift buying or the gourmet dishes cooking in the kitchen. Let’s face it – preparing for the festivities is a tough task with so many things to manage. Family time with friends and relatives can be stressful enough and stretching your budget for some last-minute spending takes its toll as well. Then there are the <keyword id="54214" type="UNKNOWN" weightage="100" keywordseo="Fireworks">fireworks</keyword>, Diwali feasts and a little bit of <keyword id="6366684" type="UNKNOWN" weightage="100" keywordseo="gambling">gambling</keyword> – must-do things but must be done with some care and caution. If you are already feeling a bit panicky, here are 5 tips to keep you happy and safe this Diwali. 
 
Play it safe: With loads of fireworks around, that’s the best thing to do, especially if you have kids at home. Gather the people beforehand and tell them all about the safety rules. Keep an eye on potential trouble-makers – even grown-ups tend to behave irresponsibly at times. Also, make sure all power points at home are working fine and don’t overload them with <keyword id="1924083" type="UNKNOWN" weightage="80" keywordseo="Decorative-lighting">decorative lighting</keyword>. Finally, keep a first-aid box ready and the emergency numbers handy, along with some heavy blankets that could easily put out flames. This way, you can act fast in case of an accident or mishap. 
 
Watch your money: There are <keyword id="1689680" type="UNKNOWN" weightage="80" keywordseo="offshore-casinos">offshore casinos</keyword> and private house parties for diehard gamers, but even the neighbourhood <keyword id="16035" type="ENTERTAINMENT" weightage="100" keywordseo="Teen-Patti">teen patti</keyword> parties can burn a big hole in your pocket. Delhi card parties are (in)famous for big-bet gambling, but other metros have also caught up with it. Rumour mill says lakhs, even crores, are lost and won in card games across the national capital, and farmhouses, cars and jewellery are staked by owners. It reminds one a little about Mahabharata and Yudhisthira’s disastrous game of dice. So keep a wary eye on your money and possessions, and go slow on shopping and gambling. 
 
Keep a tab on food: Foodgasm is the latest buzz but don’t go overboard with enticing, spicy and oily food. Cook healthy as far as possible and try baking the bhujias or the chaklis (popular <keyword id="1924077" type="UNKNOWN" weightage="100" keywordseo="Diwali-snacks">Diwali snacks</keyword>), instead of deep-frying them. It also makes sense to keep the mid-day meal simple if you are having an elaborate dinner every night. Cut down on alcohol, aerated drinks, high-sugar diet and extensive smoking – all these will clog your system. Now that the winter is setting in, drink a lot of water and try a cuppa or two of green tea. It will keep your system toxin free, keep you hydrated and boost your energy. 
 
Walk to wellness: A brisk walk in the morning is a great stress-buster and keeps those extra kilograms away. There’s a nip in the air, so you will enjoy the cool sojourn to a nearby park. Do some deep breathing, enjoy the greens and drive away any negative thought that pops up in your mind. If you can’t go for a walk, try some yoga exercise or practise meditation in the morning/evening. It is the ultimate de-stresser and will boost your mood in no time. 
 
Relax and connect, it’s rejuvenating: Staying happy and relaxed is the <keyword id="490344" type="UNKNOWN" weightage="100" keywordseo="holiday-season">holiday season</keyword> mantra, so try and get into that mental frame. After all, too many outings and parties are bound to wear you down. So plan smart and keep a little ‘me’ time just for yourself – to do anything you like. And last, but not the least – connect, connect and connect. As one hardcore tech professional just told us in his Diwali message: This festive season, forget your mobile, laptop, tab and smart TV. Celebrate with real people who need your time and attention. They have been waiting for it throughout the year. 
 
Image: Wikimedia

5 Ways To Drive Away Diwali Woes

New Delhi, Rajshree Saraf, 24, recently shifted to New York to pursue her dream of becoming a creative technologist. She has never been away from home, not even once. This year, due to international travel limitations and the alarming rise in the Covid-19 cases, she will spend her <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> away from her family and friends in Kolkata. "My friends have a ritual to organise a cards party every Diwali and we spend hours playing games, drinking and chatting. Thanks to <keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword> video calls, this Diwali will be no different for me. In fact, I am also planning to create some personalised Diwali stickers on WhatsApp that I can share with my friends," Saraf told IANS. The story of working professionals Bani Singh, 29 and Abir Kapur, also 29, who just tied the knot is similar. Abir works in financial services in Hong Kong and came to Delhi for his wedding, just before Diwali. With Bani still figuring her citizenship situation amid Abir's work commitments, the newly-weds' first Diwali will be on WhatsApp. "It is our first Diwali together and we haven't stopped discussing our virtual plans. Abir created a WhatsApp group in which we post pictures, videos and send voice notes to each other so that we feel connected and together on our first Diwali as a couple," they informed. For 400 million users in India, WhatsApp video calls are the easiest medium to connect to their loved ones in the festive season especially in the social distancing days. Family group video calls are also growing as WhatsApp has doubled the number of participants in a video or voice call from four to eight people at a time on its platform. People on average are spending over 15 billion minutes talking each day on WhatsApp calls. Captain Pankaj Bahukhandi, 57, serves as a Master Mariner for a shipping company. Being away for the latter part of the year, he will not be able to spend Diwali with his family in Dehradun. "Like every other time, we will speak on WhatsApp calls and share pictures, videos and voice notes on our family WhatsApp group so that I feel emotionally connected with my family amid the festivities," he said. "One app that we are the most comfortable using is WhatsApp. It is so easy to make calls and send pictures. We also put WhatsApp status for our grandkids on their birthdays," added Rajdeep Tewari and Sandhya Tewari, grandparents to four children, who are working professionals in different countries in the world.

How whatsApp video calls are connecting Indians this Diwali

<ul><li><keyword id="864887" type="COMPANY" weightage="20" keywordseo="Pepperfry">Pepperfry</keyword>’s latest ad brings a family together in a fun, playful way.</li><li>The ad is conceptualised by <keyword id="2633203" type="COMPANY" weightage="20" keywordseo="Law-Kenneth-Saatchi-Saatchi">Law &amp; Kenneth Saatchi &amp; Saatchi</keyword>.</li></ul>Pepperfry has launched a heartwarming yet puckish <keyword id="3090852" type="PERSON" weightage="20" keywordseo="Diwali-campaign">Diwali campaign</keyword> – Family times = Pepperfry times. Forging a deeper connect with its consumers, the TVC-led campaign highlights how, this year, individuals will be celebrating Diwali indoors with their loved ones and the role furniture plays in creating those moments and memories that bring the family together. The global pandemic has had far-reaching implications on people, but the one great thing it has resulted in is a much more strengthened bond with one’s immediate family. Having spent more time indoors, individuals are discovering both endearing and annoying things about them. They are indulging in nostalgic tales with ageing parents, playing with the little ones in between work calls, and making up for all the lost meals by breaking bread together every day on the dining table - all the things that couldn’t be accommodated in the previous hustle bustle and race against time. <div type="Youtube" id="vwfxT49mEVU" title="Pepperfry Diwali Sale - Kuch Apne Liye, Kuch Apno Ke Liye" thumbUrl="https://i.ytimg.com/vi/vwfxT49mEVU/mqdefault.jpg"></div> While everyone was embracing this new normal, furniture played a vital role in nurturing this bond, almost akin to a family member. The study table pivoted from silently participating in serious calls with colleagues and at other times helping cheer up a friend. The dinner table, which used to be a 1-2 person at a time affair due to conflicting schedules, now hosts buzzing family meals. The bed has become the center of a nightly game ritual for all. This Diwali, too, while card parties and glittery garden gatherings will be missing, it will be a more intimate family affair full of love and appreciation. And once again, it is furniture that will be at the core of all conversations, meals, entertainment and celebrations. Celebrating this, Pepperfry, a brand that sparks a feeling called home, has launched its new Diwali campaign. Conceptualized by <keyword id="2409473" type="COMPANY" weightage="20" keywordseo="LK-Saatchi">L&amp;K Saatchi</keyword> and Saatchi, the campaign kick starts with a TVC showcasing a father-daughter duo engaging in a witty banter, fighting for that one armchair, which rests in the best WiFi spot of the house. On realizing that he is about to lose, the father calls it truce by gifting another armchair to his daughter for Diwali, placed right next to his. Thus, Pepperfry comes to rescue with its Diwali sale with an underlying narrative of ‘Thoda apne liye, thoda apnon ke liye’. Talking about the latest campaign, <keyword id="707187" type="PERSON" weightage="20" keywordseo="Kashyap-Vadapalli">Kashyap Vadapalli</keyword>, Chief Marketing Officer &amp; Business Head, Pepperfry, said, “Pepperfry’s core proposition is to democratize the furniture category and make it an intrinsic part of people’s lives, making the brand almost synonymous to home. It has always partnered with its consumers to help create lasting memories. And this Diwali, we want to build on the connect and trust that we enjoy with our consumers. Through our Family times = Pepperfry times campaign, we aim to catalyze and encourage celebrations with family and friends in a joyful, intimate manner.” He also said – “The right furniture has come to the rescue of the - stay at home, work from home, study from home, entertain from home - Indian family over the last 7 months. Even as we look forward, all of us are acutely aware of the role that homes are playing in our lives - they are outsized, compared to earlier. In such a scenario having the right furniture to eat, work, play and relax is very important and who better than Pepperfry, the market leader, to turn to? I am excited that these films and the campaign will evoke exactly this response in the minds of consumers and drive the desired behaviours” Pepperfry has adopted a multi-pronged campaign approach, wherein the film will be aired on TV as well as digital mediums like Video Sharing platforms and social media platforms and across interesting content sides on the internet. Debarjyo Nandi, Executive Vice President, Law &amp; Kenneth Saatchi &amp; Saatchi, said, “Now that we are all working and schooling from home, we realize the importance of having the right furniture in the right spaces. The film is only a representation of today’s situation hence real and relatable, and this time we have chosen to give a unique quirky treatment to make it fun and different.”

Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home

Sarees are six yards of pure elegance and grace! Traditional, chic and oh-so-glam, sarees have evolved from an ethnic wear staple and successfully made their place in the modern contemporary fashion scenes as well. A saree can be a traditional heirloom piece or perhaps a chic stylish one with bold prints and experimental blouse styles. Nevertheless, sarees are worn not just for weddings, functions and festivities, but have also gained spotlight in smart everyday dressing as well as for formal office wear in India. Available in an array of fabrics and intricate work, to the more modern ones with bold prints and patterns, the drape of the saree is equal parts sartorial and stunning. We showcase top styles of sarees that can be worn for functions, parties or any special occasion. These trending pieces are elegant and eye-catching. <bulletContentEmbed name="B082QZ8KRP" columns="1"><bulletContentHeading name="B082QZ8KRP_head"><div type="image" title="Top Pick" msid="81412331" hostid="261"></div></columnHeadThumb>B082QZ8KRP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B082QZ8KRP_body"><bulletContentRow name="B082QZ8KRP_2679298447251752"><bulletContentRowHeading><bulletContentRowHead col="1">PERFECTBLUE Women`s Art Silk saree with Blouse Piece(Sa9na3shadeVariation)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This beautiful Silk saree from PERFECTBLUE is a great option for all occasions. The saree is made up of premium quality material and is light in weight. It is soft to touch and very comfortable to wear. An extremely budget friendly product, suitable for family gatherings, wedding functions, festivals and other traditional functions.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B082QZ8KRP_9579543801065535"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in a large variety of colours.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07NCXVGCM" columns="1"><bulletContentHeading name="B07NCXVGCM_head"><div type="image" title="Editor&amp;#39;s Pick" msid="81412347" hostid="261"></div></columnHeadThumb>B07NCXVGCM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07NCXVGCM_body"><bulletContentRow name="B07NCXVGCM_7680670216868459"><bulletContentRowHeading><bulletContentRowHead col="1">Anand Sarees Chiffon Saree with Blouse Piece</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This saree from Anand Sarees is a beautiful yellow saree. Made up of premium quality Chiffon fabric, this saree is super light in weight and looks very elegant. You can wear it on different occasions such as traditional functions, parties, family gatherings, weddings, haldi ceremony, etc. The saree comes with a contrasting blouse piece.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07NCXVGCM_1478402350449568"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Easy to maintain and wash.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08286D6QQ" columns="1"><bulletContentHeading name="B08286D6QQ_head"> <div type="image" title="Popular Pick" msid="77983171" hostid="261"></div></columnHeadThumb>B08286D6QQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08286D6QQ_body"><bulletContentRow name="B08286D6QQ_2819256259895522"><bulletContentRowHeading><bulletContentRowHead col="1">Womanista Women's Georgette with Blouse Piece 7510 Sarees (TKIM811_Black_Free Size)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Perfect for a cocktail function, Diwali cards party or even a fancy evening get-together, this saree combines classic and chic effortlessly. Available is a flowy georgette fabric, this piece drapes perfectly giving your silhouette a dreamy feel. The floral print and black red combo makes it your go-to evening wear. The embellished mirror work on the borders of this saree makes it pop. Pair it with statement earrings for that party look. Comes with a matching solid blouse piece. The length of the saree is 5.5 meters and 0.8 meters for the blouse. Hand wash recommended.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08286D6QQ_6142155263454957"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Flowy Georgette Saree with Embellished Mirror Work Lace</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0861HGPNZ" columns="1"><bulletContentHeading name="B0861HGPNZ_head"><div type="image" title="Must Have" msid="81412389" hostid="261"></div></columnHeadThumb>B0861HGPNZ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0861HGPNZ_body"><bulletContentRow name="B0861HGPNZ_7114688250966223"><bulletContentRowHeading><bulletContentRowHead col="1">Glory Sarees Women's Lycra Saree With Blouse Piece</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Specially designed for Indian festivities, this ruffle saree from Glory Sarees is a must have piece in your ethnic closet. The saree comes in a beautiful grape wine colour with mirror work on the shoulder lace. You also get a matching blouse piece with the saree. The saree is made up of lycra fabric with a soft finish. The saree is easy to wear and very comfortable.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0861HGPNZ_7501553254637715"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Gorgeous ruffle saree. Available in three different colour variants.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="undefined" columns="1"><bulletContentHeading name="undefined_head"><div type="image" title="Also Consider" msid="81412415" hostid="261"></div></columnHeadThumb>B08DD5W6SB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="undefined_body"><bulletContentRow name="undefined_2766250410427282"><bulletContentRowHeading><bulletContentRowHead col="1">Anni Designer Women's Orange Color Silk Embriodery Saree</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This beautiful saree from Cloudtail India is a heavy work silk saree. It is pink in colour and comes with a contrasting blouse material of blue colour. A great option for Indian wedding functions, this saree is extremely beautiful. It is a budget friendly product with a great quality.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="undefined_5226205433376941"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Beautiful silk saree.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Stunning sarees for special occasions

<ul><li><keyword id="4225623" type="PERSON" weightage="20" keywordseo="Paytm-Mall">Paytm Mall</keyword> has reportedly unearthed a fraud of ₹5 to ₹10 crore, after the probe by auditing giant EY. </li><li>Few of <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword> Mall employees worked with third party vendors to avail cashback offers, say reports.</li><li>The company had earlier said that it has partnered with E&amp;Y to build a technology driven fraud prevention system.</li></ul>In what could possibly be one of the biggest blows for every Indian startup’s favourite cashback scheme, Paytm Mall has reportedly unearthed a fraud of ₹10 crore. According to reports, few of Paytm Mall employees worked with third party vendors to avail cashback offers. "After Diwali, what my team saw was that there were some small sellers who were getting a large percentage of the cashbacks and we as a team asked our auditors to do a deeper audit," Paytm founder <keyword id="198636" type="PERSON" weightage="20" keywordseo="Vijay-Shekhar-Sharma">Vijay Shekhar Sharma</keyword> told <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/paytm-probe-reveals-at-least-rs-10-cr-fraud-vijay-shekhar-sharma/articleshow/69327442.cms">reporters</a> at a press conference in Mumbai. The event was held to launch Paytm’s cashback card driven by Citibank. Paytm Mall has fired about 10 employees and delisted over 100 vendors from its platform, according to one <a href="https://timesofindia.indiatimes.com/business/india-business/paytm-probe-reveals-at-least-rs-10-cr-fraud-vijay-shekhar-sharma/articleshow/69327250.cms">report.</a> Paytm Mall, however, clarified later that fraud was in the range of ₹5-10 crores. The company had earlier said that it has partnered with E&amp;Y to build a technology-driven fraud prevention system. The company had released an official statement regarding its partnership with E&amp;Y, which will help build Paytm Mall a secure network for its users. In the Indian e-commerce industry, while cashback has been a boon to bring on board a huge number of users, it has also proved to be a bane for companies that are struggling with losses due to these offers. In the same breath, Sharma insisted that the cashback model remains sustainable. Paytm Mall had aggressively grown to bring on board many vendors in its fight against the likes of Flipkart and Amazon. However, it had run into trouble with huge losses and there were reports about Paytm Mall shutting down. In an<a href="https://www.businessinsider.in/facing-jio-paytm-founder-vijay-shekhar-sharma-plans-a-ticket-to-us/articleshow/69053166.cms"> earlier interview with Business Insider</a>, Sharma had said that the vertical was back on track and having switched to the Online to Offline (O2O) model, they had offloaded multiple vendors from the Paytm Mall platform. See Also: <a href="https://www.businessinsider.in/paytm-partners-with-ey-to-probe-frauds/articleshow/69305406.cms">Paytm Mall ropes in auditing giant EY to crack down on frauds</a> <a href="https://www.businessinsider.in/facing-jio-paytm-founder-vijay-shekhar-sharma-plans-a-ticket-to-us/articleshow/69053166.cms">‘I want it all and I want it now’, says Paytm founder Vijay Shekhar Sharma as he plans a ticket to the US</a>

Paytm Mall fires 10 employees and 100 vendors after a million-dollar cashback fraud

Shopping is a lively experience. While many do it as a stress-busting exercise, some do it because they just feel the need to buy. With the Festival of Lights just around the corner, most people are out on a shopping spree. But this Diwali could be a bit different for the majority of <keyword id="44446" type="PERSON" weightage="100" keywordseo="retailers">retailers</keyword> and <keyword id="1073727" type="UNKNOWN" weightage="100" keywordseo="e-tailers">e-tailers</keyword> across the country as they engage with a tech-savvy and digitally informed crowd. 
 Interestingly, not all shoppers are geeky millennials (born after 1980) looking for the coveted Gold iPhone or the Samsung Galaxy Gear smartwatch at mega-retailers. Instead, ‘digitally driven’ customers (who might have already done their research online) are invading every nook and cranny – right from top notch electronics outlets to sparkling jewellery stores and <keyword id="1915266" type="UNKNOWN" weightage="100" keywordseo="neighbourhood-shops">neighbourhood shops</keyword> who have stocked up on traditional Diwali ware including dry sweets, clay diyas, crackers and rangoli materials. 
 The domestic retail market in India is worth an annual $500 billion and about 45 million small merchants are now operating here. Yet, catering to a connected and high-spending consumer community is a big challenge, especially with so many big-box retailers, hypermarkets and e-commerce mammoths around. If you own a shop, a brick-and-mortar one, here are 9 quick-fix <keyword id="514572" type="ORGANIZATION" weightage="100" keywordseo="Tech-Solutions">tech solutions</keyword> that may help you drive in more customers this shopping season – without spending a fortune on branding, marketing or revamping your current outlet/s. 
 
Push your store online – the more eyeballs you get, the better 
Unless they know you are there, people can’t find their way to your business. Setting up a digital store only takes a few minutes, thanks to numerous e-commerce enablers like the SmartStore from Bigfoot Retail, Infibeam-run Build a Bazaar and more, all of whom offer DIY solutions. Then there are online marketplaces like Amazon India and Flipkart where SMEs can register as third party sellers/franchises and business is bound to boom. 
 
Leverage the location advantage – mobile is the watchword If you are selling designer diyas or sterling silverware in Delhi, not too many in Kerala will be interested. But trust the NCR crowd to turn up for the sale if you have done some <keyword id="1915279" type="UNKNOWN" weightage="100" keywordseo="geospecific-advertising">geospecific advertising</keyword> and <keyword id="1915281" type="UNKNOWN" weightage="100" keywordseo="geofencing">geofencing</keyword>. With the world going mobile and India no exception either, apps are aplenty to help shoppers find the best local deals – be it shopping, sightseeing, movies or dinner. As most people love to keep track of deals, coupons, product information and freebies, it makes sense to leverage the location advantage and hook your local customers via mobile. 
 Local promotion will also turn big on <keyword id="6354632" type="COMPANY" weightage="100" keywordseo="Social-media">social media</keyword>. For instance, Twitter will soon allow companies to promote tweets to people who are near specific latitudes and longitudes. You can also take a call on Big Data analytics that will give you access to demographic details, shopping patterns and social behaviour – so that you can send most relevant marketing messages. 
 
Enhance In-store experience – build a ‘physical’ Web 
This may take some time and a little investment, but works well in the long run. The mantra is to create a ‘physical’ web that replicates one’s online experience within the brick-and-mortar outlet. An amazing example is the recently launched Android Land store in Bangalore and NCR. Set up interactive kiosks for product browsing, comparisons and access to consumer reviews; provide in-store inventory search and finally, allow customers some hands-on time to understand product functionality. Put together, it will feel like a seamless navigation between Web and physical environments, done interchangeably to meet one’s shopping needs. In case you are running a hybrid model, offer a bouquet of services that will combine both online and offline features. 
 
Speed up shopping with a smile – tech tools can help 
Unlike the previous breed of shoppers, the current lot doesn’t shop by printed specs or gut feelings. In fact, you are sure to find one or the other spending ages on the smartphone or tab, comparing features and pricing. Another could be walking around the store, trying to track you via Google Maps. And those deep into social shopping could even try and get peer reviews before making a purchase. 
 
Not all shoppers will go to that extreme, but many feel irritated if they are hurried by human assistants before their personal browsing is over. Keep a discreet distance till then or better still, provide some technology touch points to speed things up. Your sales staff can be on the floor with handheld devices through which they can accept payments and assist people with product search, specs comparison and more. Or how about self-help barcode scanners like iScan that allow customers scan their merchandise? It means they need not spend time in check-out queues as their purchased items are scanned and billed automatically. 
 
<keyword id="1468988" type="UNKNOWN" weightage="100" keywordseo="Showrooming">Showrooming</keyword> hurts – but this TV commercial has a solution 
We recently came across a TVC that shows a young couple hurrying out of a store (presumably to find better pricing elsewhere) and the sales person asking them back. He then displays a full price comparison on a handheld device and proves that the store offers the best deal. What the couple did is popularly known as showrooming – the act of checking out a product in a store and then buying it online for a lower price. According to a recent IBM study, it is a growing trend in the country and there is a higher incidence of showrooming in China (26%) and India (13%) than in the US (7%). 
 
Although it hurts most retailers, there are ways to curtail it – in the same way the TVC suggested. The trick lies in creating an exciting customer experience through hi-tech tools, hands-on product experience and personalised services. In brief, retailers must understand consumer interests and expectations in a bid to develop curated experience for all. And a well-aligned, multi-channel approach (Web, mobile, tab and physical store) is the way to win today’s consumers who love convenience over everything else. 
 
Cash and swipe are last-century relics – go for <keyword id="1915270" type="UNKNOWN" weightage="100" keywordseo="mobile-PoS">mobile POS</keyword> 
For small-format consumer retail, mobile payment can be a great option as it has greater acceptability among young shoppers, does away with checkout queues and helps one handle just about any transaction anywhere. Business owners can also accept payments via credit/debit cards without paying high transaction fees. You only need to pay the m-payment enabler, which is usually a small percentage of each transaction. Although Near-Field Communication (NFC) is the best bet for m-commerce till date, a whole lot of home-grown companies are now providing cost-effective software solutions/apps that can turn even a simple feature phone into a POS terminal for swiping credit/debit cards or even for some simple bank transactions. 
 
Showcase things upfront – it speaks of integrity 
That’s the best way to win customer loyalty in a highly competitive scenario. Don’t just say you are the best in the town – prove it with your products and services. Amazon is the role model here – even for those retailing offline. After all, business values like speed, efficiency and transparency can boost your venture no end. What’s more, there are cool tools to prove it to your customers as well, as e-tailing major Myntra.com has recently showcased. During its Diwali sale, the e-commerce site was offering special prizes for top spenders and had in place a real time leader board – so that customers can track their positions online and find out if they had won. Apple does the same when a deal is going in iTunes Store and the message is clear enough. A transparent model puts your customers in the driver’s seat and shows you have a cherish-worthy value system. 
 
To stay ahead of competition – re-invent your business 
Every business has its quirky moments and out-of-the-box thinking (even with some risk elements) can really get the market going for you. Take a hint from fashion e-tailer Yebhi.com or online jeweller CaratLane.com, both of whom offer a try-and-buy service and bring home the store experience. Lenskart.com has gone one step ahead – it not only offers home try-on, but will also get your eyes tested at your doorstep. 
 So think differently about your business. You should be ready to give something new to your customers every 6-8 months. <keyword id="3670298" type="UNKNOWN" weightage="100" keywordseo="Small-retailers">Small retailers</keyword>, too, can think along new lines which can gain them good traction. For instance, a local grocery shop we knew in Bangalore used to mail new recipes every Sunday if people ordered from the store and that worked out fabulously. 
 
Meet your customers fast – you need to build a relationship 
That’s what Yelp’s Jeremy Stoppelman did and he did it face to face to understand what kind of people were using the revamped Yelp and what they were looking for. The company still holds these get-togethers, but you can keep things simple and do it via social media. 
 
That’s one must-not-skip strategy exercise nowadays as brands are built through storytelling and connected customers want to get involved in a meaningful way. It means they want to share their stories, opinions and insights which are both relevant to your business and a pronounced assertion of their own self. So keep your finger on the social pulse and build your business around it to ensure crowd following.

9 Tech Makeovers That
Can Lure Festive Shoppers Back To Local Stores

<keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> is a place full of colourful cultures, beautiful scenery, and interesting history. Whether you love adventure, learning about the past, or trying new foods, India has something for you. Here's a simple guide to some of the best things to do for tourists in this diverse and fascinating country. Get ready for an unforgettable journey! <cmsannotation type="cmsannotation" annotationid="1. Marvel at the Taj Mahal in Agra" comment="subhead" text="1. Marvel at the Taj Mahal in Agra">1. Marvel at the <keyword id="6355354" type="General" weightage="20" keywordseo="Taj-Mahal" source="Orion">Taj Mahal</keyword> in Agra</cmsannotation> <div type="image" title="1" msid="109590129" hostid="261" caption="&amp;lt;p&amp;gt;Taj Mahal&amp;lt;/p&amp;gt;"></div>Think of visiting India without seeing the Taj Mahal like missing the best part of a movie! This amazing white palace was made by a king named Shah Jahan for his wife Mumtaz Mahal, who he loved very much. It's super famous and even on the list of the coolest places in the world! You've got to see it when the sun is coming up or going down - the way the marble shines is like something from a fairy tale! <cmsannotation type="cmsannotation" annotationid="2. Explore the Bustling Streets of Delhi" comment="subhead" text="2. Explore the Bustling Streets of Delhi">2. Explore the Bustling Streets of <keyword id="66" type="General" weightage="20" keywordseo="Delhi" source="Orion">Delhi</keyword></cmsannotation> <div type="image" title="2" msid="109590159" hostid="261" caption="&amp;lt;p&amp;gt;Chandini Chowk&amp;lt;/p&amp;gt;"></div>Delhi is a top spot for shopping in India! It has something for everyone, from lively streets like Chandni Chowk to upscale places like Khan Market. In Old Delhi, you can enjoy delicious street food and bargain for treasures in bustling markets. Don't forget to explore New Delhi's majestic architecture, including iconic landmarks such as India Gate and the historic Red Fort. With its blend of old-world charm and modern amenities, Delhi offers an unforgettable shopping and sightseeing experience for visitors of all tastes. Read - <a href="https://www.businessinsider.in/travel/india/10-best-markets-in-delhi-that-every-shopper-should-visit/slidelist/100970642.cms" data-type="tilCustomLink" target="_blank">10 Best markets in Delhi</a> <cmsannotation type="cmsannotation" annotationid="3. Embark on a Wildlife Safari in Ranthambore National Park" comment="subhead" text="3. Embark on a Wildlife Safari in Ranthambore National Park">3. Embark on a Wildlife Safari in <keyword id="20454281" type="General" weightage="20" keywordseo="Ranthambore-National-Park" source="keywords" meta.keywordsubtype="org" meta.entityname="Ranthambore National Park" meta.hostid="261" meta.entityid="Ranthambore National Park">Ranthambore National Park</keyword></cmsannotation> <div type="image" title="3" msid="109590189" hostid="261" caption="&amp;lt;p&amp;gt;Wildlife Safari in Ranthambore National Park&amp;lt;/p&amp;gt;"></div>Whether you are a wildlife enthusiast or not Ranthambore National Park in Rajasthan is a must. It's famous for Bengal tigers! Jump on a safari jeep to explore the park's wild beauty and spot these amazing animals in their home. You can also see other cool creatures like leopards, sloth bears, and crocodiles. It's like going on a real adventure into the jungle, where every turn brings a new surprise. Don't forget your camera – you'll want to capture the magic of seeing these majestic creatures up close! <cmsannotation type="cmsannotation" annotationid="4. Cruise the Backwaters of Kerala" comment="subhead" text="4. Cruise the Backwaters of Kerala">4. Cruise the Backwaters of <keyword id="19896018" type="General" weightage="20" keywordseo="Kerala" source="keywords" meta.keywordsubtype="org" meta.entityname="Kerala" meta.hostid="261" meta.entityid="Kerala">Kerala</keyword> </cmsannotation> <div type="image" title="4" msid="109590208" hostid="261" caption="&amp;lt;p&amp;gt;kerala Backwaters&amp;lt;/p&amp;gt;"></div>To feel the ultimate peace sail through Kerala's backwaters on a traditional houseboat. See stunning green views, coconut trees, and cute villages while eating yummy Kerala food made by chefs onboard. This calm trip shows you how people live in Kerala – relaxed and happy. It's like being in a quiet dream, surrounded by nature's beauty. Don't forget to take lots of pictures to remember this magical journey! <cmsannotation type="cmsannotation" annotationid="5. Witness the Sacred Rituals on the Ghats of Varanasi" comment="subhead" text="5. Witness the Sacred Rituals on the Ghats of Varanasi">5. Witness the Sacred Rituals on the Ghats of <keyword id="6357203" type="General" weightage="20" keywordseo="varanasi" source="Orion">Varanasi</keyword></cmsannotation> <div type="image" title="5" msid="109590226" hostid="261" caption="&amp;lt;p&amp;gt;Ghat of Varanasi&amp;lt;/p&amp;gt;"></div>Varanasi situated by the holy river Ganga, is one of India's oldest cities and a big spiritual center. Watch the beautiful Ganga Aarti ceremony at Dashashwamedh Ghat. Here, priests do special rituals with fire and incense while lots of people come to honor the river. It's a magical sight with lots of lights and prayers, making you feel peaceful and connected to something special. You'll see how important the Ganges River is to people and why Varanasi is such a special place in India. <cmsannotation type="cmsannotation" annotationid="6. Trek in the Himalayas" comment="subhead" text="6. Trek in the Himalayas">6. Trek in the <keyword id="19953074" type="General" weightage="20" keywordseo="Himalayas" source="keywords">Himalayas</keyword></cmsannotation> <div type="image" title="6" msid="109590259" hostid="261" caption="&amp;lt;p&amp;gt;Trekking in Himalayas&amp;lt;/p&amp;gt;"></div>India is a top destination for trekking, whether you're just starting out or a seasoned pro. The Indian Himalayas have tons of trails waiting for you to explore. Walk through the beautiful valleys of Himachal Pradesh or conquer the snowy mountains of Uttarakhand. It's like stepping into a postcard with stunning views at every turn. Whether you're a beginner or an expert, there's a trek for you in the majestic Himalayas of India. Read - <a href="https://www.businessinsider.in/travel/india/webstories/try-these-10-beginner-treks-in-india/slidelist/103394068.cms" data-type="tilCustomLink" target="_blank">Best treks for beginners in India</a> <cmsannotation type="cmsannotation" annotationid="7. Indulge in Culinary Delights" comment="subhead" text="7. Indulge in Culinary Delights">7. Indulge in Culinary Delights</cmsannotation> <div type="image" title="7" msid="109590281" hostid="261" caption="&amp;lt;p&amp;gt;Indian Cuisine&amp;lt;/p&amp;gt;"></div>India is a paradise for food lovers, and if you love food, you'll love India! Trying the yummy and diverse dishes here is a must-do on your trip. From spicy curries to tasty biryanis, and from delicious street snacks to sweet desserts, there's a flavour for everyone to enjoy. Make sure to taste special dishes like butter chicken in Punjab, dosas in South India, and chaat in Mumbai. Every bite is like a little adventure for your taste buds, so don't miss out on this delicious experience while you're in India! <cmsannotation type="cmsannotation" annotationid="8. Immerse Yourself in Culture and Festivals" comment="subhead" text="8. Immerse Yourself in Culture and Festivals">8. Immerse Yourself in Culture and Festivals</cmsannotation> <div type="image" title="8" msid="109590300" hostid="261" caption="&amp;lt;p&amp;gt;Diwali celebrations&amp;lt;/p&amp;gt;"></div>India is a land of celebrations, with festivals happening all the time! Experience the magic of Diwali, known as the festival of lights, where streets sparkle with lamps and the sky lights up with fireworks. And don't miss out on the fun of Holi, the colourful festival celebrating spring! People throw colourful powders at each other, turning the streets into a rainbow of happiness. It's like being part of a big, joyful party where everyone is laughing and having a great time <cmsannotation type="cmsannotation" annotationid="9. Relax on the Beaches of Goa" comment="subhead" text="9. Relax on the Beaches of Goa">9. Relax on the Beaches of Goa</cmsannotation> <div type="image" title="9" msid="109590317" hostid="261" caption="&amp;lt;p&amp;gt;Goa beach&amp;lt;/p&amp;gt;"></div>Relax on the sunny beaches of Goa, one of India's best beach spots. Whether you want to dance all night in the fun beach clubs of North Goa or enjoy peace and quiet on the beautiful shores of South Goa, there's a beach for you. Try out water sports, eat yummy seafood, or just chill out in the tropical paradise. It's like being in a dreamy place where you can do whatever makes you happy, whether it's partying, exploring, or simply soaking up the sun! <cmsannotation type="cmsannotation" annotationid="10. Shop for Souvenirs in Jaipur's Bazaars" comment="subhead" text="10. Shop for Souvenirs in Jaipur's Bazaars">10. Shop for Souvenirs in Jaipur's Bazaars</cmsannotation> <div type="image" title="10" msid="109590340" hostid="261" caption="&amp;lt;p&amp;gt;Jaipur market&amp;lt;/p&amp;gt;"></div>End your Indian trip with a fun shopping spree in Jaipur, also known as the Pink City of Rajasthan. Explore lively markets like Johari Bazaar and Bapu Bazaar, filled with colourful clothes, beautiful jewellery, and special souvenirs handmade by local artists. Don't forget to bargain for good prices and bring home a piece of India's culture with you. It's like going on a treasure hunt where you can find unique items to remember your amazing time in Jaipur and all the adventures you had in India! From ancient monuments to scenic landscapes, India offers a myriad of experiences that will leave you enchanted and inspired. So pack your bags, embark on a journey of discovery, and let the magic of India unfold before your eyes. <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1: What should I wear in India? India has diverse cultures and climates, so appropriate clothing depends on the region and season. In general, modest clothing is advisable, especially when visiting religious sites. Lightweight and breathable fabrics are ideal for India's hot and humid weather, while warmer layers may be needed in the cooler months or mountainous regions. 2: What are the visa requirements for visiting India? Most travellers to India need a visa, which can be obtained through an online application process or from an Indian embassy or consulate. There are different types of visas available depending on the purpose and duration of your visit. 3: What are the transportation options in India? A: India has a variety of transportation options, including trains, buses, taxis, auto-rickshaws, and domestic flights. Trains are a popular and economical way to travel between cities, with an extensive network covering most parts of the country. Buses are another common mode of transport, especially for shorter distances and rural areas. 4: What is the best time to visit India? The best time to visit India depends on the region and the activities you plan to do. Generally, the winter months (October to March) are the most pleasant for travelling, with cooler temperatures and minimal rainfall in most parts of the country. However, some regions like Rajasthan and the Himalayas can be visited year-round, while the summer months (April to June) are ideal for exploring hill stations and higher-altitude destinations. 5: What currency is used in India, and how can I access money? The currency used in India is the Indian Rupee (INR). You can exchange foreign currency at banks, exchange bureaus, and airports. ATMs are widely available in cities and towns, allowing you to withdraw cash using your debit or credit card. It's advisable to inform your bank of your travel plans to avoid any issues with using your cards abroad.

10 Best things to do in India for tourists

The year 2014 is just two days old, marking the beginning of yet another <keyword id="89477" type="UNKNOWN" weightage="100" keywordseo="Gregorian-calendar">Gregorian calendar</keyword> year. But revellers who painted the town red and want more party time need not lose heart. Officially, the year has taken off on January 1, but the regional variants of the New Year’s Day still prevail in a country like India – home to a colourful mélange of cultures and traditions. So we are yet to experience a spate of <keyword id="471694" type="UNKNOWN" weightage="100" keywordseo="New-Year-festivities">New Year festivities</keyword>, celebrated from <keyword id="6354495" type="CITY" weightage="100" keywordseo="kashmir">Kashmir</keyword> to Kanyakumari, from the <keyword id="53478" type="CITY" weightage="100" keywordseo="North-East">north-east</keyword> to the western coast. 
 Interestingly, both the Gregorian calendar (introduced by Pope Gregory XIII in 1582) and the previous <keyword id="89476" type="PERSON" weightage="100" keywordseo="Julian-calendar">Julian calendar</keyword> (first implemented by Julius Caesar in 46 BC) kick off on the same day – January 1. The Romans originally dedicated the first day of the year to Janus, the god of gates, doors and beginnings, and January, the first month of the year, was named after him. Later on, most nations in Western Europe officially started the New Year from January 1. The UK was a late adopter, though, and observed New Year’s Day on <keyword id="47282" type="ENTERTAINMENT" weightage="100" keywordseo="march">March</keyword> 25, popularly known as Lady Day since it celebrated Virgin Mary and the Feast of the Annunciation. This practice stayed in England up to 1752. 
 Closer home, we have many time-reckoning systems but the most significant among them is the <keyword id="1998432" type="UNKNOWN" weightage="100" keywordseo="Sakabda">Sakabda</keyword> or the <keyword id="1998433" type="UNKNOWN" weightage="100" keywordseo="Saka-calendar">Saka calendar</keyword>. It was introduced in 78 AD, most probably by the Kushan ruler Kanishka, and was even used in other countries such as Kampuchea and Indonesia. Another one is the popular <keyword id="1998435" type="UNKNOWN" weightage="100" keywordseo="Bangabda">Bangabda</keyword> or the <keyword id="1282409" type="UNKNOWN" weightage="100" keywordseo="Bengali-calendar">Bengali Calendar</keyword>, a <keyword id="1998436" type="UNKNOWN" weightage="100" keywordseo="Solar-calendar">solar calendar</keyword> started by Mughal emperor <keyword id="6363995" type="PERSON" weightage="80" keywordseo="Akbar">Akbar</keyword> in 1584 AD. Then there is the <keyword id="1998437" type="UNKNOWN" weightage="100" keywordseo="Hijri-New-Year">Hijri New Year</keyword>, also known as the <keyword id="1926173" type="UNKNOWN" weightage="100" keywordseo="Islamic-new-year">Islamic New Year</keyword>, which started in 610 AD when <keyword id="6358086" type="PERSON" weightage="80" keywordseo="Prophet-Muhammad">Prophet Muhammad</keyword> migrated from Mecca to <keyword id="89362" type="CITY" weightage="80" keywordseo="Medina">Medina</keyword>. 
 With so many calendars around and so many regional New Year’s Days to celebrate, it’s time to soak in the traditional rituals once more, mostly observed during the months of <keyword id="368788" type="PERSON" weightage="100" keywordseo="Chaitra">Chaitra</keyword> and <keyword id="1998439" type="UNKNOWN" weightage="100" keywordseo="Baishakh">Baishakh</keyword> (March-April). Here’s a quick look at the key events. 
 
 
 
<keyword id="4349969" type="UNKNOWN" weightage="100" keywordseo="Navreh">Navreh</keyword> – Kashmir: Let us start with Navreh, the New Year’s Day in the <keyword id="911185" type="UNKNOWN" weightage="100" keywordseo="Lunar-calendar">lunar calendar</keyword> and observed on the <keyword id="1998440" type="UNKNOWN" weightage="100" keywordseo="Shukla-Pratipada">Shukla Pratipada</keyword> (first day of the waxing moon) in the month of Chaitra (March-April). It is the <keyword id="1998441" type="UNKNOWN" weightage="100" keywordseo="Oldest-New-Year-celebration">oldest New Year celebration</keyword>, and finds mention in historical works such as Nilamat Purana, <keyword id="1998443" type="UNKNOWN" weightage="100" keywordseo="Kalhana">Kalhana</keyword>’s <keyword id="1998442" type="UNKNOWN" weightage="100" keywordseo="Rajtarangini">Rajtarangini</keyword> and Persian scholar <keyword id="1792427" type="UNKNOWN" weightage="80" keywordseo="Al-Biruni">Al-Biruni</keyword>’s writing. Each household prepares the ‘<keyword id="1998444" type="UNKNOWN" weightage="100" keywordseo="Holi-thali">holi thali</keyword>’ with great care, containing food, flower and other essentials, and it is viewed at the dawn of Navreh while family members pray for <keyword id="6383453" type="ORGANIZATION" weightage="100" keywordseo="Wealth">wealth</keyword>, knowledge and <keyword id="23119" type="ENTERTAINMENT" weightage="100" keywordseo="good-luck">good luck</keyword>. From this day, <keyword id="1998445" type="UNKNOWN" weightage="100" keywordseo="Nav-Durga-Puja">Nav Durga Puja</keyword> or <keyword id="31525" type="UNKNOWN" weightage="100" keywordseo="Navratra">Navratra</keyword> also begins in Kashmir and continues for 9 days. 
 
<keyword id="1296432" type="UNKNOWN" weightage="100" keywordseo="Chaitti">Chaitti</keyword> – <keyword id="6358126" type="CITY" weightage="100" keywordseo="Himachal-Pradesh">Himachal Pradesh</keyword>: In this hill state, the New Year’s Day is celebrated on the first day of Chaitra according to the <keyword id="1998446" type="UNKNOWN" weightage="100" keywordseo="Vikrami-calendar">Vikrami calendar</keyword> and festivals such as <keyword id="48284" type="CITY" weightage="100" keywordseo="navratri">Navratri</keyword> and <keyword id="1998448" type="UNKNOWN" weightage="100" keywordseo="Ralli-Puja">Ralli Puja</keyword> are held throughout the month in honour of Goddess Durga/Bhagwati. The month-long Ralli Puja ends in the marriage of Lord Shiva and the goddess as spinsters seek blessings of the divine duo for a spouse like Lord Shiva. 
 
<keyword id="42862" type="PERSON" weightage="100" keywordseo="Ugadi">Ugadi</keyword> – <keyword id="37102" type="COMPANY" weightage="100" keywordseo="Andhra-Pradesh">Andhra Pradesh</keyword> &amp; <keyword id="6354780" type="ENTERTAINMENT" weightage="100" keywordseo="Karnataka">Karnataka</keyword>: It is celebrated on the same day as Navreh, in the month of Chaitra, and marks the beginning of the South Indian lunar year. People of these southern states believe that Lord Brahma began the creation of the universe on this auspicious day. Houses are decorated with mango leaves and <keyword id="202308" type="PERSON" weightage="100" keywordseo="Rangoli">rangoli</keyword> designs; Panchanga or the <keyword id="1998452" type="UNKNOWN" weightage="100" keywordseo="Religious-almanac">religious almanac</keyword> is recited and puja offerings are made for a prosperous New Year. Ugadi <keyword id="758269" type="UNKNOWN" weightage="100" keywordseo="pachadi">pachadi</keyword>, the traditional dish of six flavours made of <keyword id="6441002" type="UNKNOWN" weightage="100" keywordseo="neem">neem</keyword>, <keyword id="137842" type="UNKNOWN" weightage="100" keywordseo="jaggery">jaggery</keyword> &amp; banana, salt, green chilli/pepper, tamarind juice and unripe mango, is also relished on this occasion to acknowledge six different aspects of life. 
 
<keyword id="608876" type="PERSON" weightage="100" keywordseo="Gudhi-Padva">Gudhi Padva</keyword> – <keyword id="13126" type="COMPANY" weightage="100" keywordseo="Maharashtra">Maharashtra</keyword> &amp; <keyword id="826" type="CITY" weightage="100" keywordseo="Goa">Goa</keyword>: Observed on the same day as Navreh and Ugadi (Chaitra Shukla Pratipada), the New Year festivities in these states celebrate the bounty of Nature. Houses are decked up with rangoli and colourful gudhi – a bright-hued, embellished silk banner tied to a decorated <keyword id="1808323" type="UNKNOWN" weightage="100" keywordseo="bamboo-pole">bamboo pole</keyword> and an upside down brass/silver pot fitted on the top. A day after Gudhi Padva, <keyword id="127745" type="UNKNOWN" weightage="100" keywordseo="Cheti-Chand">Cheti Chand</keyword> or the <keyword id="610532" type="UNKNOWN" weightage="100" keywordseo="Sindhi-New-Year">Sindhi New Year</keyword> is observed to celebrate the birth anniversary of <keyword id="1998458" type="UNKNOWN" weightage="100" keywordseo="Ishtadeva-Uderolal">Ishtadeva Uderolal</keyword> or <keyword id="987886" type="UNKNOWN" weightage="100" keywordseo="Jhulelal">Jhulelal</keyword>, the patron saint of the Sindhis. Lord Varuna, the water god, is also worshipped on this day, followed by <keyword id="6771793" type="UNKNOWN" weightage="100" keywordseo="feasting">feasting</keyword> and <keyword id="240265" type="UNKNOWN" weightage="100" keywordseo="devotional-music">devotional music</keyword>. 
 
Varuda Pirappu/Puthandu – <keyword id="20154" type="ORGANIZATION" weightage="100" keywordseo="tamil-nadu">Tamil Nadu</keyword>: Held in mid-April, the <keyword id="6407830" type="UNKNOWN" weightage="100" keywordseo="Tamil-New-Year">Tamil New Year</keyword>’s Day is celebrated on the first day of Chithirai, which is the first month of the traditional <keyword id="525554" type="UNKNOWN" weightage="100" keywordseo="Tamil-calendar">Tamil calendar</keyword>. Just like Navreh, the day begins with <keyword id="1998464" type="UNKNOWN" weightage="100" keywordseo="Auspicious-sighting">auspicious sighting</keyword> or <keyword id="1009356" type="UNKNOWN" weightage="100" keywordseo="kanni">Kanni</keyword>, as people <keyword id="1873" type="UNKNOWN" weightage="100" keywordseo="Worship">worship</keyword> <keyword id="13726" type="PERSON" weightage="100" keywordseo="rice">rice</keyword> &amp; farm products, <keyword id="119992" type="ORGANIZATION" weightage="100" keywordseo="precious-metals">precious metals</keyword> and <keyword id="1246513" type="UNKNOWN" weightage="100" keywordseo="new-clothes">new clothes</keyword>. Ritualistic patterns called kolams are drawn; traditional lamps or kuthu vilakkus are lighted and placed in the centre, and brass bowls known as niraikudums are filled with water to usher in <keyword id="73094" type="UNKNOWN" weightage="100" keywordseo="prosperity">prosperity</keyword> and <keyword id="800742" type="UNKNOWN" weightage="100" keywordseo="fulfillment">fulfillment</keyword>. It is followed by the <keyword id="1998469" type="UNKNOWN" weightage="100" keywordseo="Almanac-worship">almanac worship</keyword> called <keyword id="1998471" type="UNKNOWN" weightage="100" keywordseo="Panchanga-Puja">Panchanga Puja</keyword>. And the festive meal features pachadi, fruits and payasam or dessert. 
 
<keyword id="345699" type="PERSON" weightage="100" keywordseo="Vishu">Vishu</keyword> – <keyword id="28504" type="CITY" weightage="100" keywordseo="Kerala">Kerala</keyword>: Vishu is the <keyword id="1010370" type="UNKNOWN" weightage="100" keywordseo="Malayalam-New-Year">Malayalam New Year</keyword>’s Day, observed in Kerala on the first day of the Malayalam month of Medam. As in other South Indian states, auspicious sighting and other rituals are observed as part of the celebration; <keyword id="51941" type="UNKNOWN" weightage="100" keywordseo="firecrackers">firecrackers</keyword> are burst and an elaborate <keyword id="1998461" type="UNKNOWN" weightage="100" keywordseo="Festive-lunch">festive lunch</keyword> called <keyword id="1998473" type="UNKNOWN" weightage="100" keywordseo="Sadya">sadya</keyword> is served. 
 
 
 
<keyword id="1334751" type="UNKNOWN" weightage="100" keywordseo="Poila-Baishakh">Poila Baishakh</keyword> – <keyword id="6357783" type="CITY" weightage="100" keywordseo="West-Bengal">West Bengal</keyword>: The Bengali New Year’s Day is celebrated in the month of Baishakh (mostly on <keyword id="6364510" type="PERSON" weightage="100" keywordseo="april">April</keyword> 14). Also known as <keyword id="989326" type="UNKNOWN" weightage="100" keywordseo="Naba-Barsha">Naba Barsha</keyword>, <keyword id="27928" type="PERSON" weightage="100" keywordseo="Lord-Ganesha">Lord Ganesha</keyword> and <keyword id="462664" type="ORGANIZATION" weightage="100" keywordseo="Goddess-Lakshmi">Goddess Lakshmi</keyword>, deities of wealth, are worshipped on this day while businesses open fresh ledgers known as <keyword id="1998474" type="UNKNOWN" weightage="100" keywordseo="Haal-Khata">Haal Khata</keyword>. Feasting, festivities and <keyword id="6409104" type="UNKNOWN" weightage="100" keywordseo="cultural-programmes">cultural programmes</keyword> are the main attractions here. <keyword id="1998475" type="UNKNOWN" weightage="100" keywordseo="Maithili-New-Year">Maithili New Year</keyword> <keyword id="1998426" type="UNKNOWN" weightage="100" keywordseo="Juri-Sheetal">Juri Sheetal</keyword> is also celebrated on this day. 
 
<keyword id="1998425" type="UNKNOWN" weightage="100" keywordseo="Maha-Vishuva-Sankranti">Maha Vishuva Sankranti</keyword> – <keyword id="6357961" type="CITY" weightage="100" keywordseo="Odisha">Odisha</keyword>: In neighbouring Odisha, the New Year’s Day is also known as <keyword id="1998476" type="UNKNOWN" weightage="100" keywordseo="Pana-Sankranit">Pana Sankranit</keyword> or <keyword id="1998424" type="UNKNOWN" weightage="100" keywordseo="Jala-Sankranti">Jala Sankranti</keyword> or <keyword id="1998427" type="UNKNOWN" weightage="100" keywordseo="Mesha-Sankranti">Mesha Sankranti</keyword> that marks the beginning of a year in the solar calendar. Traditionally held on the first day of Baishakh (mid-April), a sweet drink called <keyword id="1998477" type="UNKNOWN" weightage="100" keywordseo="Pana">Pana</keyword> is made using fruits, card, milk, water and sugar/jaggery and bestowed as <keyword id="1998478" type="UNKNOWN" weightage="100" keywordseo="Puja-offering">puja offering</keyword>. People also drink Pana and water is offered to all, even to birds and animals, for a month. Throughout this period, <keyword id="1998479" type="UNKNOWN" weightage="100" keywordseo="Goddess-Hingula">Goddess Hingula</keyword> is worshipped for driving the evil away. Devotees often keep fast and perform penances as part of the rituals. 
 
Rongali/Bohag Bihu – <keyword id="6354915" type="CITY" weightage="100" keywordseo="Assam">Assam</keyword>: Held in the month of Baishakh (mid-April), this weeklong colourful and vibrant festival not only marks the beginning of a year in the solar calendar, but also heralds the new agricultural season. As in all other states, pujas are offered to ensure a prosperous year ahead; <keyword id="974604" type="UNKNOWN" weightage="100" keywordseo="festive-food">festive food</keyword> such as pitha and laru is made and shared, and young people get together to choose their life partners. Fairs are held; games are played, and the traditional <keyword id="1998481" type="UNKNOWN" weightage="100" keywordseo="Bihu-songs">Bihu songs</keyword> &amp; dances make it the perfect season for jollity and merriment. 
 
<keyword id="1998480" type="UNKNOWN" weightage="100" keywordseo="Cheiraoba">Cheiraoba</keyword> – <keyword id="6359754" type="CITY" weightage="100" keywordseo="Manipur">Manipur</keyword>: Moving further north-east, one gets to celebrate the Manipuri New Year Sajibu Cheiraoba in the month of April. Puja offerings, delicious food and festivities mark this occasion as well. In addition, locals climb the nearest hill tops, thus aspiring to rise to great heights in real life. 
 
Baisakhi/Vaisakhi – <keyword id="6354953" type="COMPANY" weightage="100" keywordseo="Punjab">Punjab</keyword>: Traditionally a <keyword id="404010" type="UNKNOWN" weightage="100" keywordseo="harvest-festival">harvest festival</keyword>, the <keyword id="1011009" type="UNKNOWN" weightage="100" keywordseo="Punjabi-New-Year">Punjabi New Year</keyword>’s Day is held on April 13/14 (the first day of the second month of the year, according to the Nanakshahi Calendar). It is a significant day for the <keyword id="81001" type="UNKNOWN" weightage="100" keywordseo="Sikh-community">Sikh community</keyword> as well since they celebrate the day in honor of the 10th guru, <keyword id="138545" type="PERSON" weightage="80" keywordseo="Guru-Gobind-Singh">Guru Gobind Singh</keyword>, who did away with the <keyword id="6434481" type="UNKNOWN" weightage="100" keywordseo="Caste-System">caste system</keyword>. Otherwise, fun, food and <keyword id="1998485" type="UNKNOWN" weightage="100" keywordseo="Country-dances">country dances</keyword> like <keyword id="6920" type="CITY" weightage="100" keywordseo="Bhangra">Bhangra</keyword> and <keyword id="465865" type="PERSON" weightage="100" keywordseo="giddha">Giddha</keyword>, keeping time with the beats of dhols and drums, mark this occasion. 
 
<keyword id="585610" type="UNKNOWN" weightage="100" keywordseo="Bestu-Varas">Bestu Varas</keyword> – <keyword id="6354766" type="COMPANY" weightage="100" keywordseo="Gujarat">Gujarat</keyword>: In certain parts of northern and western India, Diwali heralds the New Year and Gujarat is one of them. Bestu Varas is held a day after the Festival of Lights, in the month of <keyword id="6376330" type="PERSON" weightage="100" keywordseo="Kartik">Kartik</keyword> (October-November) and houses are splendidly decked up with <keyword id="5823" type="PERSON" weightage="100" keywordseo="Flowers">flowers</keyword>, rangoli and torans (door hangings). Pujas are offered; New Year <keyword id="54214" type="UNKNOWN" weightage="100" keywordseo="Fireworks">fireworks</keyword> are everywhere and gifts are generously exchanged. And one must not forget the festive food either, especially the delectable and traditional snacks of Gujarat such as <keyword id="107294" type="CITY" weightage="100" keywordseo="farsan">farsan</keyword>. 
 
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