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<ul><li><keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword> has increased the platform fees to ₹10 per order.</li><li>The <keyword id="20299300" type="General" weightage="20" keywordseo="platform-fee" source="keywords">platform fee</keyword> is charged on each order irrespective of the order value or Zomato Gold membership.</li><li>With this, the platform fees has increased by five times within a year.</li></ul> The festive season is here and you are more likely to order food and sweets from apps like Zomato and Swiggy. Anticipating a rise in food orders, Zomato has hiked the platform fee from ₹6 to ₹10 and has renamed it to the “Festive season platform fee”. “This fee helps us pay our bills to keep Zomato running. To maintain services during festive rush, it has increased slightly,” a notification on the Zomato app said. <div type="image" title="Zo" msid="114496613" hostid="261" sizebytes="39238" caption="&amp;lt;p&amp;gt;Festive season platform fee on Zomato&amp;lt;/p&amp;gt;"></div> Zomato introduced platform fees in 2023, which began at ₹2 per order. This was then increased to ₹3 and then to ₹5 in April 2024. In July 2024, the fee was increased to ₹6 per order. Now, the platform fee has been increased to ₹10, marking a five-fold increase in just a year. The platform fee is different from other charges levied on orders such as GST, delivery charges and restaurant charges. Customers are required to pay this charge irrespective of Zomato Gold membership. Zomato recently approved a fundraising of ₹8,500 crore via a qualified institutional placement (QIP). This is aimed at boosting its cash reserves after its recent acquisition of ticketing business from Paytm. <h2>Zomato share price surges</h2>Zomato’s share price increased by 2.3% on Wednesday after the increase in platform fees. The company’s shares were trading at ₹262.25 at 11:50. The company’s share price has increased by over 140% in the past year. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/upi-refund-scam-to-digital-arrest-scam-here-are-most-common-online-scams-in-india/articleshow/114428011.cms">UPI refund to digital arrest scam, here are some online scams you need to be aware of</a> <a href="https://www.businessinsider.in/personal-finance/news/best-credit-cards-for-online-shopping-in-india/articleshow/114354358.cms">Best credit cards for online shopping this festive season</a> <a href="https://www.businessinsider.in/business/auto/news/the-ola-electric-saga-are-surge-in-complaints-and-declining-market-share-a-wake-up-call-for-bhavish-aggarwal/articleshow/114120828.cms">The Ola Electric Saga: Are surge in complaints and declining market share a wake-up call for Bhavish Aggarwal?</a>

Diwali gift from Zomato – Platform fee increased to ₹10 ahead of the festive season

<ul><li>This festive season witnessed a substantial 40% rise in <keyword id="1174724" type="General" weightage="20" keywordseo="dining-out" source="Orion">dining out</keyword> <keyword id="49370" type="General" weightage="20" keywordseo="experiences" source="Orion">experiences</keyword>. </li><li>Leading up to <keyword id="188" type="General" weightage="20" keywordseo="diwali" source="Orion">Diwali</keyword>, there has been a 137% increase in jewellery sales. </li><li>99% of respondents acknowledged the utility of AI in <keyword id="6368952" type="General" weightage="20" keywordseo="shopping" source="Orion">shopping</keyword> <keyword id="49370" type="General" weightage="20" keywordseo="experiences" source="Orion">experiences</keyword>. </li></ul><keyword id="188" type="General" weightage="20" keywordseo="diwali" source="Orion">Diwali</keyword> is possibly the biggest festival in India and expenditures rise for every household around this time as people indulge in gift <keyword id="6368952" type="General" weightage="20" keywordseo="shopping" source="Orion">shopping</keyword> as well as other planned activities. The Diwali Trends Report by Razorpay, a payments solutions provider, which focuses on purchasing trends and patterns of two months leading up to Diwali in 2022 and 2023, reveals some interesting insights. <cmsannotation type="cmsannotation" annotationid="Dining out gets a new meaning" comment="Subhead" text="Dining out gets a new meaning"><keyword id="1174724" type="General" weightage="20" keywordseo="dining-out" source="Orion">Dining out</keyword> gets a new meaning</cmsannotation> Enhancing the festive spirit, indulging in dining out and relishing culinary adventures have become a part of seasonal traditions. This surge in the 'dine and delight' trend resulted in a 48% surge in restaurant transactions in 2023, indicating the rise of dining out during Diwali. This festive season witnessed a substantial 40% rise in dining out experiences. <cmsannotation type="cmsannotation" annotationid="Health is wealth" comment="Subhead" text="Health is wealth">Health is wealth</cmsannotation> Indians have taken their self-love and self-care to a new level by investing in themselves like never before. It wasn’t just about indulging in tempting sweets and flavorful snacks; there was a notable focus on physical health and dietary wellness. Indians have adopted a healthier lifestyle, resulting in a 137% surge in dietitian consultations and a 42% boost in fitness equipment sales. A significant 20% of all expenditures on fitness and dietitians in 2023 occurred during the festive season. <cmsannotation type="cmsannotation" annotationid="Shifts in shopping habits and AI adoption" comment="Subhead" text="Shifts in shopping habits and AI adoption">Shifts in shopping habits and AI adoption</cmsannotation> Initiating their gift searches predominantly through online ads (33%) and brand websites/apps (31%), closely followed by physical stores (28%), shoppers expressed their evolving preferences. Additionally, 99% of respondents acknowledged the utility of AI in shopping experiences. Key uses included finding the best price for a product (44%), discovering gift ideas (43%), and seeking information about found products (39%). This data underscores AI's significance in shaping the future of retail, emphasising the need for businesses to leverage AI technologies for a more seamless and personalised shopping journey. <cmsannotation type="cmsannotation" annotationid="Fashion and jewellery have new takers" comment="Subhead" text="Fashion and jewellery have new takers">Fashion and jewellery have new takers</cmsannotation> Although Diwali celebrations may have witnessed some changes, the essence of this festive period remained deeply rooted in India's rich culture and traditions. There has been a surge in sales: a 137% increase in jewellery sales, a 32% uptick in sales for fashion and lifestyle brands, and a 56% increase in sales for women’s clothing during the 2023 festive season. <cmsannotation type="cmsannotation" annotationid="A Diwali of experiences" comment="Subhead" text="A Diwali of experiences">A Diwali of experiences</cmsannotation> Rather than focusing solely on shopping extravaganzas, Indians diverted their investments towards exploring new destinations, signalling a desire for experiences. In its transformed form, Diwali has evolved into a festival of <keyword id="6354692" type="General" weightage="20" keywordseo="travel" source="Orion">travel</keyword>, evident in a twofold increase in expenditures on flight tickets and a 35% increase in spending on holiday accommodations. Says Rahul Kothari, Chief Operating Officer, Razorpay said, “ It is a remarkable feat to see how Indians have widened their horizons from investing solely in physical goods to now also investing in gaining immersive and invaluable experiences.” <cmsannotation type="cmsannotation" annotationid="Sales suge during Diwali" comment="Subhead" text="Sales suge during Diwali">Sales suge during Diwali</cmsannotation> Insights released by Criteo, the commerce media company, on online retails sales, traffic, consumer behaviour and preferences during Diwali 2023 also shows some interesting trends. The pivotal deal days from October 8th to 15th had a major impact, driving a 26% increase in sales and an 8% surge in website traffic compared to the September 17th to 30th average. Diwali served as a major catalyst, witnessing a 72% surge in online sales on November 10th, just before the festival. The two-week run-up to Diwali (October 29th to November 11th) showcased impressive statistics, with a 49% average sales increase, a 35% traffic surge, and up to a 22% rise in conversion rates. Notably, in contrast to the same pre-Diwali period in 2022, online retail sales soared by a substantial 39% in 2023. <cmsannotation type="cmsannotation" annotationid="Consumer behaviour and shopping trends" comment="Subhead" text="Consumer behaviour and shopping trends">Consumer behaviour and shopping trends</cmsannotation> Early preparation for the holiday season was evident as consumers engaged in product exploration approximately 18.3 days prior to making purchases during the peak period. From July to September 2023, a considerable 74% of holiday shoppers had already considered their gift choices, and over 50% had made holiday purchases. Intentions to spend more were prevalent, with more than a third of shoppers indicating they would spend "much more" than the previous year, both in physical stores and online. Says Taranjeet Singh, Managing Director, Enterprise, APAC, Criteo, “According to Criteo, 34% of shoppers who were new buyers during the two weeks approaching 2022 Diwali made at least one additional purchase from the same retailer between November 2022 and March 2023, showcasing the possibility of acquiring new customers and turning them into repeat customers during this season.”

From investing in experience, to using AI as a shopping guide – India’s changing Diwali expenditure patterns

<ul><li>Indian consumers show digital endurance as the festive season drives sales across categories- findings by Criteo.</li><li>As per the report, festive shopping started one month prior to Diwali in 2021, with +27% spike.</li></ul>Criteo today released the findings from the 2021 &amp; 2020 festive seasonality data. According to the 2021 data, home furnishing and food topped the list of the most popular shopping categories with +42% and 18% sales 5 days before Diwali. Criteo’s data further revealed that this year marketers witnessed an early shopping hype during pre-Diwali from late September 2021, compared to mid-October in 2020. The highest peak observed during the period of the Big Billion Days was on October 3rd 2021, representing an overall Y-O-Y daily sales of 200% with the first 7 days of September 2020 as a baseline. Taranjeet Singh, Managing Director of Southeast Asia and India, Criteo, said, “The Indian E-commerce industry had seen a categorial upsurge, enabling marketers to invest more in digital advertising including mobile marketing. We observed that consumers apply the basket and sales strategy during e-commerce sales specifically for the Big Billion Days period, wherein consumers place their items into shopping carts prior to the date of sale and complete their transaction while the platform commerce sale goes live. In Criteo’s 2020 data, it can be seen that people started to look into items approximately 3 days before, recording 120.8% in the indexed basket. Moreover, growing trends of video ads indicate that video is gaining importance this festive season. According to <a href="https://go.criteo.com/2021-holiday-commerce-report/">Criteo’s 2021 Holiday Commerce Report</a>, consumers are receptive to ads when they’re watching videos and will take actions like searching for and purchasing the products they've seen.” Indexed Daily Basket &amp; Sales Events, 2020 (Baseline: first 7 days of October 2020) The 2020 and 2021 data additionally reveal deeper insights on the evolving e-commerce trends expected this year: <ul><li>With September 2020 as a baseline, approximately 86% pre-Diwali daily sales were noticed in October 2020, whereas 2021 detected 200% of daily sales in the end of September, marking the beginning of the Big Billion Days period. </li></ul> Indexed Daily Sales of 2021 &amp; 2020 (Baseline: September 2020) <ul><li>5 days before Diwali 2021 demonstrate an increase in the buyer’s retail shopping interest. Home furnishing and Food led the festival with respectively +42% and +18% sales (with First 7 days of October 2021 as a baseline).</li></ul>Diwali 2021 Indexed Sales (Baseline: First 7 days of October 2021) <ul><li>With the first 7 days of October 2021 as a baseline, festive shopping started one month prior to Diwali in 2021, with +27% spike. </li><li>For the rest of October, the sales remain moderate, however, there are two small increases around October 17th and 23rd, although it didn’t exceed the trend observed at the beginning of the month. Indexed Sales in 2021 (Baseline: First 7 days of October 2021)</li></ul>

Home furnishing and food were the most popular shopping categories with 42% and 18% hike in sales 5 days before Diwali: Report

<ul><li>A lot of hopes rest on this year's <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> for businesses across the country. With Covid numbers in control, it is expected that consumer sentiments will take a positive turn.</li><li>According to a recent report by <keyword id="6618217" type="General" weightage="20" keywordseo="admitad" source="Orion">Admitad</keyword>, the festive season is expected to reach Rs 7.9 billion, which will be a 3X growth over last year.</li><li>The report also states that consumers will prefer online shopping to offline shopping thereby increasing the hike in sales during the festival time.</li></ul>The 2020 festive season has clocked Rs 2.9 billion (GMV) sales for the online brands. This year it is expected to reach 7.9 billion INR and thus increase the growth by over 3X. Most likely, the maximum number of orders across the country will be coming through the categories of Electronics, Fashion, and Apparel, Baby products, Furniture and Homeware. The electronics category is expected to jump to a 41% rise making the category the most popular among the consumers during the festive season. Fashion and apparel are expected to touch the 33% rise in the market. As work from home continues to be a part of the system, Furniture and Homeware products are expected to grow about 11%. As per the analysis, consumers will be preferring online shopping to offline shopping thereby increasing the hike in sales during the festival time. As the covid-19 pandemic continues to improve, Indians are excited about the upcoming festival season sales and are surely planning to make a purchase during this time. As per our analysis, the growth during festive season sales 2021 is expected to grow by 14 % compared to last year. Speaking on the role of the festive season for online brands, <keyword id="6618219" type="General" weightage="20" keywordseo="neha-kulwal" source="Orion">Neha Kulwal</keyword>, Country Manager, Admitad Affiliate India added- “Brands have always looked up to festive season as their prime time to double the sales. An increasing number of brands are becoming more judicious about their marketing spends. Marketers are going beyond search and social media, and leveraging affiliate channels to reach their target audience. Over the years, we have witnessed brands using the Admitad Affiliate network to drive sales, generate revenues and this can play an even more significant role in the upcoming festive season as brands look to strengthen their online presence and drive growth.” Furthermore, we have also witnessed a fair growth in gifting products, Jewellery, and IT Softwares categories which open up new monetization opportunities for publishers during the festive sale. Since consumers spend a lot of time online, and internet usage can prove to be a big shot for brands targeting audiences on various platforms available like telegram, loyalty platforms, cashback and coupon websites which can be an effective source of driving traffic to the brand’s website and generate their revenue. Brands can find the pool of such traffic sources under the umbrella of affiliate marketing. With the festive season round the corner, brands are strateging their marketing plans and publishers are looking for an opportunity to monetize through various channels. On the whole, things are looking positive and this festive season can be one of the biggest among all festive seasons.

You Searched For "Diwali Shopping" and got 4 results

Diwali gift from Zomato – Platform fee increased to ₹10 ahead of the festive season

Sourabh Jain

From investing in experience, to using AI as a shopping guide – India’s changing Diwali expenditure patterns

Anagh Pal

Home furnishing and food were the most popular shopping categories with 42% and 18% hike in sales 5 days before Diwali: Report

BI India Partner

This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report

BI India Partner

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