An accomplished Digital Leader with an impressive track-record, he started his career as a programm…

Amaresh Godbole, CEO, Digitas India walks us through his personal journey from 2010 to 2020 in para…

Tide is taking advantage of the new "Carrie" movie with a Vine that is launching off a string of Ha…

Shortly after Amazon CEO Jeff Bezos' purchase of the Washington Post, the paper announced that it w…

Digital loan providers take money from banks and other financial lenders and route it to people …

In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…

The Chennai-based startup claims to be the only company across the globe to provide this solutio…

Plus, during its most recent earnings report, Amazon hinted that marketing digital services may be …

YouTube’s watch time jumps by 45% in H2; regional language content becomes one of its strongest dri…

The sale was Beeple's first crypto art drop since he shattered digital art records earlier this mon…

The terms of the earn-outs were linked to the performance of the agency formed out of the acquisiti…

Through this campaign, Oreo is urging people to take the #OreoPlayPledge and stay playfully connect…

"In the digital era, sorting people by age misses the boat entirely. Many of the more ambitious one…

The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…

Google India has appointed digital executive and former Bollywood actor Mayoori Kango — popularly…

Amazon's Alexa is making it convenient to order generic products - and it poses a huge threat to br…

Tobaccowala acknowledged that consultancies like Accenture, Deloitte and Capgemini were encroaching…

Ogilvy's Sonal Dabral will head Direct Lions

Reserved buying is the same way that TV networks have sold so-called upfront deals for decades with…

Holding companies formed in the 1980s to achieve economies of scale by selling marketing services t…