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3 mins read

India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030

India's e-commerce market is projected to cross USD 300 billion by 2030, driven by a growing digita…

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E-commerce is expected to help seasonal hiring for gig roles surge by 20% this festival season: reports

The top gig roles that have been witnessing increased hiring are delivery executives, warehouse wor…

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2 mins read

Digital initiatives to triple Indian retail borrowing to USD 2.5 trillion by 2030: S&P Global

Recognising the impact of digitisation in the country, S&P Global Ratings said that the state-backe…

ANI   


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Budget 2024: Tax alterations affecting stock markets — capital gains tax, STT on F&O, and more

Finance Minister Sitharaman’s 2024 Finance Bill revises capital gains tax: 20% STCG for some assets…

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3 mins read

MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.

Top YouTuber MrBeast is embroiled in controversy right now and is launching new products. That migh…

Lindsay Dodgson   


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4 mins read

How to use AI for content creation and digital marketing, according to creators

You can use AI for content creation and digital marketing. AI tools can help creators and influence…

Marta Biino   


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2 mins read

Maximum employers expect their workforce to grow in first half FY 2024-25, says Teamlease report

The Indian employment market is projected to experience a 6.33% incremental expansion over the firs…

ANI   


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4 mins read

Evaluating performance marketing campaigns impactfully

Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…

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6 mins read

India could emerge as an economic superpower amid dull global economic landscape

IMF, World Bank and prominent rating agencies have predicted further slow-down in global growth thi…

ANI   


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4 mins read

Gen Z is bringing back digital cameras and the post-night-out photo dump

Curated social-media feeds are out, and real, messy photos capturing candid moments are in as Zoome…

Lindsay Dodgson   


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4 mins read

MrBeast has his critics, but creator marketing experts explain why he'll always come out on top

MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…

Lindsay Dodgson   


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2 mins read

DPI, bankruptcy law, tax code make India attractive investment destination: WEF official

A combination of policy changes such as bankruptcy law and taxation code and the enabling environme…

PTI   


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3 mins read

India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer

India's digital advertising spending is estimated to surge to $21 billion in the next five years, g…

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1 min read

India's petroleum products demand to increase mid-single-digit percentage in 2023-24: Fitch

India's demand for petroleum products is likely to increase by a mid-single-digit percentage in the…

ANI   


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Coping with Covid-19 disruption by restructuring digital engagement in 2021

Prashant Puri, Co-Founder & CEO, AdLift on mapping strategies for the new normal

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The SEC is nearly doubling its crypto enforcement unit as the agency sees retail investors 'bearing the brunt of abuses' in the digital asset sector

The Wall Street regulator said it would add 20 positions to its Crypto Assets and Cyber Unit, bring…

Brian Evans   


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How 28-year-old Cora Delaney built an influencer marketing agency that netted $1 million in revenue last year

Cora Delaney launched EYC in 2019 and already works with brands such as Prada, Gucci, Louis Vuitton…

Dominic-Madori Davis   


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RK Swamy's ₹423-crore IPO to open on March 4, price band fixed at ₹270-288/sh

Integrated marketing services firm RK Swamy Ltd on Wednesday fixed a price band of Rs 270-288 per s…

PTI   


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2 mins read

The ad agencies behind the vaccine marketing

Business Insider's top advertising and media stories for February 11.

Lauren Johnson   


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1 min read

The US housing market is slowly thawing, but 91% of homes are still overvalued, Fitch says

"High mortgage rates and elevated home prices, which aggravate the affordability issue, continue to…

Filip De Mott