In a recent report from BI Intelligence we explore the key drivers of the skyrocketing growth of vi…

In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video…

Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively

But last year, as Variety reported, the upfront was slower than expected as deals stalled over pric…

YuMe worked with Millward Brown Digital to study numerous campaigns made for both the TV and the We…

And how will those digital video ads be distributed? According to a Be On survey, 73% of respondent…

Why it matters: It's a huge departure from the way TV ads have been bought and sold for decades. St…

The huge growth in mobile and social spending are the result of advertisers chasing eyeballs, as au…

The huge growth in mobile and social spending are the result of advertisers chasing eyeballs, as au…

BrizzTV Media Lab focuses on bringing all formats of content onto the television screen. Its first …

The signs of the demise of the traditional TV spot have long been visible. But there has recently b…

Counterintuitive it may be, but the just-kicked-off TV upfront selling period, that annual spring r…

The growth comes in the wake of the spread of Covid-19

Lotame CMO Adam Solomon said Lotame has already been pitching TV buyers data from Automated Content…

The number of brands that advertised on TV in June also went up to 2,811 from 2,713 in May’20.

Overall, digital ad revenue will grow by a five-year compound annual growth rate (CAGR) of 12.9%, w…

Yes, digital media is pulling some money from TV, says Wieser. On the flip side, digital sure i…

During a panel with three big agencies at AT&T's Relevance Conference in Santa Barbara, Calif.,…

Here's how it works: Advertisers can log in to VideoAmp's platform to view all of their spend and s…