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<ul><li>While the last decade saw digital grow and gain more importance, the next one will have digital as the centerpiece. </li><li>Shrenik Gandhi, Chief Executive Officer and Co-founder, White Rivers Media lists down some trends that would drive <keyword id="618493" type="CITY" weightage="20" keywordseo="digital-marketing">digital marketing</keyword> industry in 2020 and help it reach its peak. </li></ul>2019 has been an interesting year for digital marketers. From the rise of augmented reality and video content to voice search and <keyword id="2540701" type="PERSON" weightage="20" keywordseo="Influencer-marketing">influencer marketing</keyword>, this year the trajectory of digital industry has only gone up. And to stay ahead in the market, it’s always beneficial to be aware of the evolving <keyword id="2934190" type="PERSON" weightage="20" keywordseo="Digital-Trends">digital trends</keyword>. With this decade coming to an end, here are some notable trends which will play an important role in digital marketing in the coming year. Importance of Consumer Privacy Owing to privacy failures from technology companies in the past few years, the establishment of the EU’s General Data Protection Regulation and increased demand to impose controls on technology companies, 2020 will witness more companies focusing on privacy and data security issues. It is expected that many will adopt privacy and transparency as a brand differentiator, allowing users to opt in or out of data collection schemes with greater ease and awareness than in the past. The bigger question is whether digital giants like Amazon (via Alexa) and Facebook will quietly keep on gathering all the data they can from the users or join the others. Stories will take the Center Stage As per industry reports, stories are growing 15X faster than feeds. With nearly a billion accounts across Snapchat, Instagram, WhatsApp, Facebook, and Messenger, creating and watching these vertical, ephemeral slideshows, it’s clearly the format of the future. Surpassing feeds, the story format is becoming the most popular way people share things on social media. The users are on a constant lookout for ways in which they can glorify every moment and add it to their narrative of the day. Basis this the advertisers need to rethink their message on how they can pique the users’ interest using backgrounds, overlays, and convert the whole story into a feeling that lingers even if viewers don’t tap through. Voice Search/ Conversational Marketing Rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging is paving way for conversational marketing. Conversational marketing technologies like Voice Search Optimization (VSO) enable interactions between companies and customers that mimic human dialogue and do so at scale. Text and voice requests are significantly different. For example, the user will write "the best sushi in Mumbai", but he will say: "Where to eat delicious sushi?" There doesn’t seem to be much difference between the two statements. However, this greatly affects SEO. The online services implement voice query analysis accordingly and redo their content for them. This leads to the preference of natural language over keywords in web content and completely ditches overly technical language. In this realm of voice technology, one specific asset that builds a connection between computer systems and the human voice command is Neuro-linguistic programming. Often referred to as NLP, it’s a kind of a programming language that helps computers in understanding the underlying human tone, sarcasm, puns, and even deeper context clues like double meanings. Multi-experience Multi-experience replaces technology-literate people with people-literate technology. This involves an evolution from the traditional single point interaction to include multisensory and multi-touchpoint interfaces like wearables and advanced computer sensors. At present, immersive experiences that use augmented reality (AR), virtual (VR), mixed reality, multichannel human-machine interfaces and sensing technologies are what comprise the multi-experience. This trend in the future will be called an ambient experience. Let’s take the example of Domino’s Pizza, who with the inclusion of autonomous vehicles, a pizza tracker and smart speaker communications created an experience beyond app-based ordering. This kind of integration will be the way forward. Real-time Personalization In 2020, customer experience will overtake price and product as the key brand differentiator, according to Frost &amp; Sullivan. Success, therefore, lies in creating real-time personalized experiences — spanning marketing, sales and customer service — aimed at resonating deeply with customers so that they feel valued and appreciated. Brands and marketers will have to focus on real time personalization without invading the personal space on the end user. <keyword id="6006107" type="UNKNOWN" weightage="20" keywordseo="augmented-and-virtual-reality">Augmented and Virtual Reality</keyword> Will Continue to Grow The rise of AR and VR spaces will create new, immersive advertising environments for businesses that can’t be simply skimmed over. With larger than life scope in social media, the practical applications of virtual and augmented reality are only going to increase in 2020. For a more bite-sized version of this, you can consider Snapchat’s newly launched AR Bar in Snap Camera. From scanning a math problem to get the answer or a product to see results on Amazon to scanning the sky to see whales swim over the horizon, or to watch butterflies emerge as you open your palm is putting the technology right at your fingertips, it locates contextually relevant Lenses whenever you point your camera at certain objects. It’s an emerging technology that will give brands an opportunity to come up with fun and interactive ways for promotion. Moreover, these platforms are making it easier for creators to start building their own lenses. For Instance, the new update for Snapchat’s Lens Studio now includes templates for augmented reality creators — including Land markers, which empower creators to build Lenses that can transform the world's most iconic landmarks in real-time. Thus, all in all, while the last decade saw digital grow, and digital becoming very important, the next one will have digital as the centerpiece. This is a decade which will redefine a lot of rules in advertising, with smarter marketing and smarter consumers. With a plethora of new trends and challenges on the way, the coming year will help businesses in gaining a competitive edge, generate leads and deepen relationships with their existing customers. And hence, the first year of the decade is a crucial stepping stone. - By Shrenik Gandhi, Chief Executive Officer and Co-founder, White Rivers Media

Digital Trends to look ahead in 2020

<ul><li>In this new year, we want to crystal gaze into what the year has in store for the industry.</li><li>With the <keyword id="169310" type="PERSON" weightage="20" keywordseo="digital-advertising">digital advertising</keyword> industry changing at a rapid pace, throwing a new set of challenges every day, experts are optimistic that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. </li><li>We spoke to a few industry experts to identify opportunities that 2021 will bring forth for the industry as we move forward and here is what they had to say. </li></ul>Over the past few years, the world has increasingly been moving towards digital and 2020 became the year when the digital ecosystem acquired many new users, thereby making digital advertising perhaps one of the most effective mediums to reach out to people locked inside their houses and stuck to their phone and tablet screens. It was an interesting year for digital marketers as the nation-wide lockdown gave a push to augmented reality, mobile marketing, digital animation, video content, voice search and influencer marketing. Despite the initial setbacks during the lockdown, consumers opened up to experimenting with digital formats, trading brand loyalties for availability of stock and performance marketing came into the picture. Digital eventually became a dominant medium as marketers pivoted their monies from OOH, print and event marketing to virtual platforms. India is now at the cusp of a massive revolution with digital making inroads and brands looking to go beyond urban markets. While we saw <keyword id="618493" type="CITY" weightage="20" keywordseo="digital-marketing">digital marketing</keyword> taking the center stage, the economic slowdown and uncertainty affected market sentiment, and naturally, the industry. However, during this volatile period, the industry tried to throw out the inefficiencies to make themselves more productive. According to Statista, ad spending in the Digital Advertising market is projected to reach US$398,762m in 2021 and the market's largest segment is Search Advertising with a projected market volume of US$171,641m in 2021. In FY2020, the revenue generated by digital advertising across India was valued at around Rs 199 billion. In India, the digital ad revenue in the country will be worth almost Rs 540 billion by fiscal year 2024, while the television and print ad revenues were projected to reach about Rs 455 billion and Rs 276 billion rupees respectively. These numbers clearly show that India is heading towards a digital advertising future. We reached out to experts to find out how 2020 disrupted the digital ecosystem and understand their expectations from 2021. Here is what they said: <h3 style="line-height:1.3846153846153844;background-color:#ffffff;margin-top:14pt;margin-bottom:0pt;padding:0pt 0pt 4pt 0pt;">Unny Radhakrishnan, CEO, Digitas India:</h3><div type="image" title="Unny Radhakrishnan, CEO, Digitas India." msid="80216690" hostid="261"></div> One thing I see is that Brand Building and Creating Loyalty will become far more tougher and marketers will find themselves in trying to juggle multiple things. The reason I feel so is that the factors that influence consumer choices are getting wider and complex. First, there is this vast sea of online media – with regular cluttered media, platforms as sharply targeted media, e-com channels as media, and influencers (democratised media); second, the availability of vast amounts of information, product reviews &amp; feedback; third, the customer/user experience at all touch points (online &amp; offline); and fourth, the availability of products on various channels, irrespective of your geography (from e-com to the neighbourhood store on Whatsapp). Then, finally at a larger level, there is also a blurring of line between categories which are vying for the same share of wallet. So, there is so much 'to-do' in a marketer’s plate to ensure awareness, availability and great experience. The underlying marketing operations will be complex and will need breadth and depth of skill sets and the ability to string it together. Prasad Shejale, Founder &amp; CEO, Logicserve Digital: <div type="image" title="Prasad, Logicserve, Horizontal" msid="80216730" hostid="261"></div> Integrated Digital Marketing approach will be a game changer for brands rather than being just a nice-to-have strategy. While the post-COVID world has leapfrogged the digital growth across industries and consumers are making digital a first choice now, brands need to evolve further and implement truly integrated methods for catering to customers’ needs at every touchpoint of the customer journey. This involves a holistic strategy across Media, Creative, Data &amp; Insights as well as Technology. That is how brands can make an impact and continue to delight the new-age customers. Harshil Karia, Founder, Schbang: <div type="image" title="Harshil Karia Schbang" msid="80216747" hostid="261"></div> A big trend that will take shape in 2021 is the process of centralization of data and the creation of database. The digital departments will move beyond marketing to create centralized business data with the know-how, skills, and associations they possess. With good quality creative execution, the smart digital business professionals will pave the way to move the business table and deliver further with greater efficiency. Chetan Asher, Co-Founder &amp; CEO, Tonic Worldwide: <div type="image" title="Chetan Asher" msid="80216769" hostid="261"></div> 2020 has been a year of pivots for the digital industry. Consumer habits and digital platforms are disrupting rapidly. Hence 2021 will be the year of customer experience reinvention. Traditional fulfilment channels are moving to digital, social media is a serious e-commerce platform now with platforms like Instagram moving beyond just discovery platforms, Influencer led commerce has also evolved. Hyper-personalisation both pre and post purchase journeys will become norm. The biggest trend we will see is how all these parts come together for reinvention of the customer experience and push the industry to evolve. For businesses that are adapting to digital and the ones that have matured in their digital journey, both will have to shift their lens to prepare themselves in how their consumers interact across multiple touchpoints. Amyn Ghadiali, Vice President- Business &amp; Strategy, Gozoop: <div type="image" title="Amyn Gozoop" msid="80216799" hostid="261"></div> You know while there are many trends like voice search, local SEO, data science, social, etc., and each one will be a great driver for the industry – I believe that the one trend which will drive all the above trends is that brands &amp; clients will be asking a lot more from their agencies, digital in specific. The pandemic has made brands realize, even those that didn’t believe in it first - the power of digital marketing. This power is not appreciated because it was through digital that we connected in 2020; it is appreciated because it proved it can be a serious driver for business. This innate and interconnected ability of the space has got many CEOs/CFOs/CMOs interested to understand it more, and eventually harness what it has to offer. This also means that integrated solutions under one roof would be preferred, and most brands would, thus, turn to their digital agencies for support to make it happen. This trend, or rather a behavior shift, I believe, would be a great driver for the digital industry, creativity, and business in every way. Prashant Puri, Co-Founder &amp; CEO, AdLift: <div type="image" title="Prashant Puri, adlift" msid="80216817" hostid="261"></div> A couple of digital marketing trends that will increase and/or take shape in 2021. More than half of smartphone users are engaging in voice search – we see that number further growing in the next year with an emphasis on visuals (within ecommerce segment) will make SEO even more important. Google Lens is carving the path here. Influencer marketing will grow to about 15% of overall digital media budgets. 68% of consumers (based on a survey) have said that they’d like to learn about new products via short video. With video consumption is surging – we foresee advertisers (both big and small) investing in thumb stopping videos to marketing to their customer base via Instagram, Roposo, FB and YouTube. All in all, the creation of content (and content marketing) – whether long form text or video is going to become the cornerstone of all digital marketing campaign.

Digital Advertising: The trends to watch out for in 2021

<ul><li><keyword id="8626530" type="UNKNOWN" weightage="20" keywordseo="raj-shamani">Raj Shamani</keyword>, Founder of <keyword id="10598902" type="UNKNOWN" weightage="20" keywordseo="shamani-industries">Shamani Industries</keyword> writes how <keyword id="618493" type="COMPANY" weightage="20" keywordseo="digital-marketing">digital marketing</keyword> will revolutionise FMCG this year. </li><li>He pens down a few trends that would dominate the FMCG market and shares how digital marketing enables the marketeers to show personalised ads to their right audience, grab their attention and hit the bullseye.</li></ul><cmsannotation type="cmsannotation" annotationid="1. Digital marketing will make ‘MORE’ the new normal" text="1. Digital marketing will make ‘MORE’ the new normal">1. Digital marketing will make ‘MORE’ the new normal</cmsannotation> Digital Marketing stands for more. More information, more options, more problems, more solutions. People can explore more options before buying something, find out more information about the company, match the price with its direct competitors, figure out more ways to get a simple product which was earlier bought from a small store near one’s house. In this world of more, customers want something more than just the product, because that’s one of the oldest and the best ways where Product A beats product B, by simply offering more. In the digital space, brands need to offer more than just the product like: free samples with the product or other kind of freebies or mini versions of products, discounts on birthdays/anniversaries, exclusive offers for regular buyers, a free product on the purchase of a particular amount , enhancing the user experience or gamifying the entire process of buying / interacting with the brand. Until one offers more, one is going to have a hard time winning the FMCG game in the digital age, because MORE is the new normal. <cmsannotation type="cmsannotation" annotationid="2. Digital Marketing will revolutionize Lead generation:" text="2. Digital Marketing will revolutionize Lead generation:">2. Digital Marketing will revolutionize Lead generation:</cmsannotation> Gone are the days when an individual had to travel to a different city or a town, enter a physical market to inquire, find and meet potential business distributors and take days of back and forth to finalize and finally start distribution of the products in the new city. The given pandemic has coerced everybody to realise that change is the only constant and in order to survive; the current age marketeers need to be “adept to adapt”. The novel Covid-19 virus has exponentially accelerated the trends of ordering food, apparel as well as banking online. The current work from home scenario only adds cherry to the cake. With the world being an “internet-village’, it is imperative for the new-age marketers to get away with the traditional theories of marketing and drink the elixir of today’s marketing era- Digital Marketing has the potential to revolutionize lead generation, introduce transparency, target the right audience at the right time and at the right time. Fortunately, people have started finding ways through digital platforms to hit the right people; eliminate the clutter and organize leads systematically. Lead generation through digital marketing is a blessing in disguise for small businesses who were not deeply pocketed because with just an ad on Facebook or Google with few thousand rupees; anyone can set up calls with hundreds of interested partners even from the remotest villages across the nation just by sitting at one place. Lead generation through digital is already transforming other industries, Moreover, it’s just a matter of time that it is going to revolutionize FMCG as well. <cmsannotation type="cmsannotation" annotationid="3. Digital marketing will make ‘ATTENTION’ the essential A:" text="3. Digital marketing will make ‘ATTENTION’ the essential A:">3. Digital marketing will make ‘ATTENTION’ the essential A:</cmsannotation> Till now B-schools, C level executives in the FMCG sector and other industry stalwarts have been vouching and betting heavily on three golden A’s of FMCG business: Availability, Awareness and Access. However, with the changing times and penetration of internet in our lives, ATTENTION is the new A and most importantly, a brand needs to comprehend that if one has the attention of a modern customer, one has won half the battle already. Because with the rise of global awareness, competition and available options, customers possess the attention of a butterfly and are adept to find their fit from the clutter of brands. Connecting with customers on a personal level, understanding their real as well as secret needs and providing a customer delight is the only way, a brand can stand out and create customer stickiness. Retaining a customer is always cheaper than acquiring a new one. Brands, retailers, marketers need to understand the real and the opportunity cost of losing a customer. One wrong move and your customer is using your competitor’s product. Effective digital marketing enables the marketeers to show personalised ads to their right audience, grab their attention and hit the bullseye!

How digital marketing will revolutionise FMCG brands in 2021

Hello and welcome to the <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> and <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">Media</keyword> Insider. I'm Lucia Moses, deputy editor for the section. To get this newsletter weekly, sign up for your own <a href="http://newsletter.businessinsider.com/join/4np/advertising-media-weekly&amp;hash=f4e91136c13f3c40c496d77bc73475027502">here</a>.<h2>Companies are talking — but are they walking the walk?</h2>Corporations are doing a lot of virtue signaling these days. AT&amp;T is offering reassurances they're "here for us" during the pandemic, Nike is aligning itself with the <keyword id="3110441" type="PERSON" weightage="60" keywordseo="Black-Lives-Matter-movement">Black Lives Matter movement</keyword>, and Disney and others are yanking ads from Tucker Carlson's Fox News Channel show over his comments about the protests.Statements are nice, but companies often don't back them up with marketing decisions, or for very long. Advertisers have a history of pulling ads from a platform or media outlet when it's out of favor, only to creep back in later after the controversy dies down, claiming the platform has corrected its problems. After years of scandals and content controversies, <a href="https://www.businessinsider.com/advertisers-wont-abandon-facebook-as-long-as-it-works-analysis-2019-5">Facebook</a> and <a href="https://www.businessinsider.com/top-nine-execs-behind-youtubes-15-billion-advertising-business-2020-5">YouTube</a> seem to be doing just fine.Something feels different this time. An exec at holding company IPG <a href="https://www.businessinsider.com/agency-executives-call-on-marketers-to-take-stand-against-facebook-2020-6">is publicly calling on clients</a>, which include American Express, Coca-Cola, and Johnson &amp; Johnson, to stop advertising with Facebook after it refused to remove President Trump's inflammatory posts about the protests.Elijah Harris is appealing to clients' concerns about brand safety risks — language he knows they all understand.Read Tanya Dua's story here: <a href="https://www.businessinsider.com/agency-executives-call-on-marketers-to-take-stand-against-facebook-2020-6">'It's brand safety, not political activism': High-ranking executives from IPG and other ad agencies are calling on marketers to take a collective stand against Facebook </a><h2>PR's diversity problem</h2><div type="image" title="Lisa Ross" height="2468" width="3291" msid="76415330" hostid="261"></div><keyword id="255227" type="ORGANIZATION" weightage="60" keywordseo="Public-Relations">Public relations</keyword>, like other industries, is having a reckoning over its hiring and treatment of people of color, and <a href="https://www.businessinsider.com/edelman-weber-shandwick-commit-to-senior-level-minority-hires-2020-6">some top firms are taking steps</a> to addressing the problem. But what happens when the very association created to solve the problem can't agree on next steps? Patrick Coffee and Sean Czarnecki found there's <a href="https://www.businessinsider.com/the-pr-industry-continues-to-struggle-with-diversity-2020-6">concern over the direction of the group</a>, the Diversity Action Alliance, while member PR firms are loath to expose their low diversity numbers and commit to other concrete steps.<ul><li><a href="https://www.businessinsider.com/the-pr-industry-continues-to-struggle-with-diversity-2020-6">The public relations industry is grappling with a lack of diversity, but a PR trade group is embroiled in disagreements over how much member firms should expose low diversity numbers and pledge to hiring people of color</a></li><li><a href="https://www.businessinsider.com/edelman-weber-shandwick-commit-to-senior-level-minority-hires-2020-6">The world's two largest PR firms, Edelman and Weber Shandwick, pledged to hire more people of color in senior positions</a></li></ul><h2>Backlash at <keyword id="2934190" type="PERSON" weightage="60" keywordseo="Digital-Trends">Digital Trends</keyword></h2>The great media reckoning has spread to tech website Digital Trends, where Lauren Johnson and Amanda Perelli reported <a href="https://www.businessinsider.com/digital-trends-staffers-call-for-top-execs-to-resign-2020-6">some staffers are alleging there's a toxic culture</a>. Key points:<ul><li>The company apologized and committed to seven initiatives, including publishing progress reports and requiring sensitivity and inclusion training.</li><li>But with media executives far and wide resigning over their handling of diversity issues, the company's gestures don't go far enough for some staffers who are calling for nothing less than top execs to step down.</li></ul>Read more: <a href="https://www.businessinsider.com/digital-trends-staffers-call-for-top-execs-to-resign-2020-6">Digital Trends staffers are calling for 2 of the tech site's top execs to resign after photos from a 2018 'gin and juice' party circulated on social media</a><h2>Here are other great reads from media, advertising, and beyond:</h2><ul><li><a href="https://www.businessinsider.com/omnicom-biden-agency-employees-ask-partners-to-address-racism-2020-6">Employees at Omnicom Group-owned ad and public relations agency GMMB asked for a conversation about 'systemic racism and inequity' at the firm and shared a list of 34 proposed reforms</a></li><li><a href="https://www.businessinsider.com/black-executive-sued-omnicom-alleging-race-and-sex-discrimination-2020-6">A PR exec sued Omnicom firm Porter Novelli, alleging discrimination and breach of contract. The case could go to trial later this year.</a> </li><li><a href="https://www.businessinsider.com/quibi-is-jeffrey-katzenberg-vision-of-mobile-tv-leadership-style-2020-6">15 Quibi insiders detail Jeffrey Katzenberg's tight control of the startup's content and intense leadership as he tries to avoid disaster after raising 1.8 billion</a></li><li><a href="https://www.businessinsider.com/swedish-nicotine-brand-nicokick-takes-over-vaping-in-the-us-2020-6">A Swedish oral nicotine pouch increased US sales by 250% in the past year — and its CEO said it's on track to take the place of Juul and vaping</a></li><li><a href="https://www.businessinsider.com/how-brands-can-learn-from-diversity-playbooks-of-verizon-ike-2020-6">Marketers have a poor record on diversity. Here's how Verizon, Nike and others have emphasized diversity and inclusion.</a></li><li><a href="https://www.businessinsider.com/live-commerce-china-influencers-taobao-instagram-facebook-us-tiktok-2020-6">Social media influencers are driving billions in sales in China with live-streamed commerce. An a16z partner explains why the US could be next, and the companies positioned to take advantage</a></li><li><a href="https://www.businessinsider.com/marketers-plan-to-hire-influencers-but-sales-not-priority-survey-2020-6">41% of marketers in a new survey said they planned to hire influencers in the coming months but driving sales wasn't the top priority for any of them</a></li><li><a href="https://www.businessinsider.com/investors-venture-capitalists-funding-digital-creator-influencer-industry-list-2020-6">14 investors and VC firms pushing the influencer industry forward by funding innovative startups and creator-owned businesses</a></li><li><a href="https://www.businessinsider.com/bombora-sues-zoominfo-alleges-ccpa-violation-and-unfair-competition-2020-6">Marketing-tech firm Bombora is suing a rival for allegedly collecting people's data illegally</a></li></ul>That's it for this week. See you soon.— Lucia

Marketers' virtue signaling, PR's diversity problem, backlash at Digital Trends

<div style="padding: 15px; border: 1px solid #999999; margin-bottom: 10px; font-size: 15px!important; line-height: 25px; overflow: auto; vertical-align: middle;"> This post about the current and future state of the digital <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> industry is sponsored by Sociomantic.</div><div class="KonaFilter image-container float_right"><div class="image">Flickr/lazyeye-</div></div>The digital advertising ecosystem is rapidly evolving these days, as marketers continue to adapt to new platforms, devices, and ad formats.
With all that's going on, it can sometimes be hard to keep track of new developments.
That's why we chose to shed some light on seven major trends we're following right now. We promise, they're definitely worth keeping an eye on.

You Searched For "Digital Trends" and got 15 results

Digital Trends to look ahead in 2020

Guest Author

Digital Advertising: The trends to watch out for in 2021

Karuna Sharma

How digital marketing will revolutionise FMCG brands in 2021

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Marketers' virtue signaling, PR's diversity problem, backlash at Digital Trends

Lucia Moses

The 8 Digital Trends That Will Change The Future Of Advertising

Aaron Taube

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

The digital trends disrupting the banking industry in 2019

Andrew Meola

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