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<keyword id="2060230" type="UNKNOWN" weightage="100" keywordseo="On-demand-music-streaming-service">On-demand music streaming service</keyword> <keyword id="1969101" type="COMPANY" weightage="100" keywordseo="Dhingana">Dhingana</keyword>.com has shut shop, finally. For some time now, rumours were rife that the company was restructuring its operations and Soundbox was the first to report that Dhingana could be quitting the game soon. 
 
When we visited the site today, a short message was up there that said: Goodbye! We hope that you enjoyed listening to Dhingana as much as we enjoyed building it. But alas, all good things must come to an end. We thank you from the bottom of our hearts for letting us be a part of your musical moments! -- The Dhingana Team 
 It is the second <keyword id="1368003" type="UNKNOWN" weightage="100" keywordseo="music-streaming-service">music streaming service</keyword> to shut shop within the span of three months. In November last year, Network18-owned In.com shut down its music offering as it could not meet the cost to content and monetisation was not adequate to continue the business. With Dhingana’s closure, the <keyword id="4627" type="COMPANY" weightage="100" keywordseo="Indian-Music">Indian music</keyword> market will just have three major players in this space – Times Internet’s <keyword id="-77" type="UNKNOWN" weightage="100" keywordseo="gaana">Gaana</keyword>, Tiger Global-backed <keyword id="2060236" type="UNKNOWN" weightage="100" keywordseo="Saavn">Saavn</keyword> and <keyword id="18898" type="CITY" weightage="100" keywordseo="Hungama">Hungama</keyword>, which is extensively supported by <keyword id="17191" type="COMPANY" weightage="100" keywordseo="T-series">T-Series</keyword> content. 
 
Surprisingly, Dhingana has not given any specific reason for the sudden shutdown. Last we checked, its <a href="https://play.google.com/store/apps/details?id=com.dhingana.free.app">mobile app</a> was up at Google Play Store. 
 One key reason could be T-Series withdrawing its music from Dhingana. T-Series said it was parting ways as there was very little traction on the Dhingana platform, compared to other services. So it is quite possible that a <keyword id="2060242" type="UNKNOWN" weightage="100" keywordseo="Content-crunch">content crunch</keyword> or <keyword id="2060241" type="UNKNOWN" weightage="100" keywordseo="Revenue-crunch">revenue crunch</keyword> has driven the company to withdraw its services. 
 “We were not able to see much traction in the service and secondly we couldn’t agree on the commercials and both parties thus decided to part ways in an amicable manner,” <keyword id="2060251" type="POSITION" weightage="80" keywordseo="T-Series-president">T-Series president</keyword> <keyword id="835320" type="PERSON" weightage="80" keywordseo="Neeraj-Kalyan">Neeraj Kalyan</keyword> told TechCrunch at the time of the break-up. 
 Set up in 2007 by twin brothers Swapnil and <keyword id="1317460" type="UNKNOWN" weightage="100" keywordseo="Snehal-Shinde">Snehal Shinde</keyword>, Dhingana essentially operated from the US although the company had an India office in Pune. It was a popular music service and claimed to have more than 9 million unique users per month while more than 50% users accessed the service from the US and Europe. Dhingana offered a library of 1 million-plus songs, in more than 42 Indian languages and genres. 
 The company was backed by VC investors such as <keyword id="455799" type="COMPANY" weightage="100" keywordseo="Lightspeed-Venture-Partners">Lightspeed Venture Partners</keyword>, <keyword id="309606" type="ORGANIZATION" weightage="100" keywordseo="Helion-Venture-Partners">Helion Venture Partners</keyword> and <keyword id="683320" type="COMPANY" weightage="100" keywordseo="Inventus-Capital-Partners">Inventus Capital Partners</keyword>, and had raised $7 million in Series B <keyword id="6357455" type="EVENT" weightage="100" keywordseo="Funding">funding</keyword> in October 2012. Lightspeed led that round while existing investors Inventus and Helion also participated in the funding. 
 In spite of growing competition, Dhingana had gone ahead with its growth plans last year and tied up with <keyword id="2060229" type="UNKNOWN" weightage="80" keywordseo="General-Mobile-Corporation">General Mobile Corporation</keyword> (G-Mobi) to pre-install its <keyword id="683603" type="UNKNOWN" weightage="100" keywordseo="music-app">music app</keyword> on 1 million devices. This would have enabled Dhingana’s <keyword id="956764" type="ORGANIZATION" weightage="100" keywordseo="Android-app">Android app</keyword> to be installed on Intex, Zen, Hitech, m-Tech and Maxx devices. The company also partnered with <keyword id="6354924" type="PERSON" weightage="80" keywordseo="Idea-Cellular">Idea Cellular</keyword> for a music subscription service, which allows users to download unlimited music with no data charges. The service was to be made available to Idea users using <keyword id="6355645" type="COMPANY" weightage="80" keywordseo="android">Android</keyword> smartphones and WAP feature phones. In a bid to monetise its mobile content, Dhingana came up with a paid subscription service for its <keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">iOS</keyword> app, called <keyword id="2060249" type="UNKNOWN" weightage="100" keywordseo="Dhingana-Gold">Dhingana Gold</keyword>. 
 With so many growth and monetisation plans in place, it is still unclear why Dhingana had to bite the dust and go <keyword id="1909965" type="ENTERTAINMENT" weightage="100" keywordseo="out-of-business">out of business</keyword> so suddenly. Watch this space as we bring you more updates on the latest development. 
 
Image: Thinkstock Photos/Getty Images

Indian Music
Streaming Service Dhingana Is No Longer Running Its Business

The media has been buzzing with news of leaked copies of '<a href="http://www.businessinsider.in/searchresult.cms?query=Udta+Punjab&amp;sortorder=effectivedate">Udta Punjab</a>' and 'Great Grand Masti'. Both FCAT copies, <a href="http://www.businessinsider.in/searchresult.cms?query=Rajinikanth&amp;sortorder=effectivedate">Rajinikanth</a>'s blockbuster <a href="http://www.businessinsider.in/searchresult.cms?query=Kabali&amp;sortorder=effectivedate">Kabali</a> met the same fate. Several websites had full links that could be used to view and download a pirate’s copy. India’s <a href="http://www.businessinsider.in/searchresult.cms?query=Bollywood&amp;sortorder=effectivedate">Bollywood</a> film industry, the largest producer of films, is severely threatened by physical and <keyword id="577158" type="UNKNOWN" weightage="80" keywordseo="online-piracy">online piracy</keyword>. 
 
Believe it or not, 2015’s big release <a href="http://www.businessinsider.in/searchresult.cms?query=Baahubali&amp;sortorder=effectivedate">Baahubali</a> took the maximum hit. With 1,485 active piracy links of the SS Rajamouli film available, the film has been downloaded illegally 24.76 lakh times. The total revenue loss in these 17 months to the Telugu film industry stands at a whopping Rs. 1,064 Crores. To expect these guys to face such losses and still tell us why Katappa killed <a href="http://www.businessinsider.in/searchresult.cms?query=Baahubali&amp;sortorder=effectivedate">Baahubali</a> is crazy. 
 
The numbers are mind-boggling to say the least. "Some unofficial estimates show that the overall revenue loss to the Indian Media and Entertainment industry is close to $ 2.5 billion”, Rajkmar Akela, Chairman, Anti Video Piracy Cell, Telugu Film Chamber of Commerce said. 
 
In 2014, India was listed in the International Piracy Watch List by the US. This is a list of four countries where piracy is rampant. However, few seem to care. The number of piracy cases registered in India reduced by just 10% this year as compared to 16% in the Asia-Pacific region. 
 "India's film industry - the economic contribution of the creative economy and creative sectors in India is limited. Issues like copyright infringement, <keyword id="54502" type="UNKNOWN" weightage="40" keywordseo="Film-piracy">film piracy</keyword>, cam cording and content leakage weaken the industry by hampering the deserved revenue production. Economies with supportive copyright protection are at least 30% more likely to have larger and more dynamic content and media sectors than are countries with less favorable IP regime", Mr. Patrick Kilbride, Executive Director, International IP, Global Intellectual Property Center, U S Chamber of Commerce said. 
 With increased penetration of technology and internet in India, piracy through online distribution is expected to continue to be a major source of revenue leakage if immediate steps are not taken to stem this flow of cash. Part of the issue is that legitimate means of digital viewing are still emerging in India. <keyword id="128682" type="COMPANY" weightage="80" keywordseo="Netflix">Netflix</keyword> came in late, and with not many Tier II and Tier III enjoying quality 4G coverage, downloading it using torrents or buying from a local DVD seller just seems easier. 
 “How to grow movie-goer base in the face of growing satellite penetration and piracy remains the bigger and more fundamental challenge”, Ajit Andhare, COO, <keyword id="1194637" type="COMPANY" weightage="60" keywordseo="Viacom18-Motion-Pictures">Viacom18 Motion Pictures</keyword> observes. 
 
This parallel black economy is also hampering innovation. Flipkart’s online music store, Flyte had to shut down a little more than a year of its launch due to music piracy. Another website Dhingana had to shut down after a long struggle. Music Store, a chain of over 100 stores in India was also shut this year due to the effects of piracy. 
 
Truth is, even with the improvements in technology, not many business models and payment mechanisms have evolved to compete effectively with the ‘free’ illegal option. The Indian film industry is waking up to the prospect of optimizing the release window only now, and making it available across platforms. Not to mention the laggard implementation of existing anti-piracy rules. 
 
“We acknowledge the National IPR Policy as a step in the right direction to protect copyright as it envisages a creative and innovative India. However, thousands of rogue websites threaten the lifeline of a film, as soon as it is released in theatres. <a href="http://www.businessinsider.in/searchresult.cms?query=Film+piracy&amp;sortorder=effectivedate">Film piracy</a> creates financial loss to our business and to the exchequer”, Mr. Uday Singh, Managing Director at Motion Picture Association said. 
 
While the economic impacts of piracy are difficult to quantify, a recent market study by FICCI looked at seven industry sectors most impacted by counterfeiting, piracy and smuggling, and found almost Rs. 73,000 Crores in lost sales in 2012 across just these seven sectors. 
 
As a saving grace, select Premium HD Channels are offering TV content to the Indian audience 24 hours of its US telecast, but are getting few takers. Hungama offers Indian film content to 47 countries through partnerships with other companies. Free online music streaming sites like Gaana and Saavn are trying their best with branding exercises. 
 
However, till expediting blocking rogue sites, tracing locations, owners, release groups involved in copyright theft and cracking down on criminal syndicates involving notorious camcorders are not considered ‘first-aid’ to any case of copyright violation, it’s difficult. 
Till then, it’s plain madness out there. 
 
<a href="http://www.digitaltrends.com/wp-content/uploads/2012/02/all-the-piracy1.jpg">Image Source</a>

India loses $2.5 Bn to Online Movie Piracy every year

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Indian Music Streaming Service Dhingana Is No Longer Running Its Business

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India loses $2.5 Bn to Online Movie Piracy every year

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