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Mumbai, Actor <keyword id="2104801" type="General" weightage="20" keywordseo="kartik-aaryan" source="Orion">Kartik Aaryan</keyword> is set to star in filmmaker <keyword id="3778" type="General" weightage="20" keywordseo="karan-johar" source="Orion">Karan Johar</keyword>'s upcoming home production, the makers announced on Wednesday. The untitled film will be directed by Sandeep Modi of "The Night Manager" fame. A <keyword id="62161" type="General" weightage="20" keywordseo="dharma-productions" source="Orion">Dharma Productions</keyword> and Balaji Telefilms Ltd presentation, the movie is a Dharma Productions project. It is produced by <keyword id="1732860" type="General" weightage="20" keywordseo="hiroo-yash-johar" source="Orion">Hiroo Yash Johar</keyword>, Karan Johar, Apoorva Mehta, Shobha Kapoor, <keyword id="18583728" type="General" weightage="20" keywordseo="Ektaa-R-Kapoor" source="Orion">Ektaa R. Kapoor</keyword>. Karan Johar shared the announcement in an Instagram post on the occasion of Aaryan's 33 birthday. This film is scheduled to be released on August 15, 2025. "Kickstarting today with some special news on a special day!! Extremely thrilled to announce @dharmamovies &amp; @balajimotionpictures coming together for a film helmed by the exceptionally talented @sandeipm. "I find myself elated to also announce the supremely talented @kartikaaryan as our lead for this story that will unfold in cinemas on 15th August, 2025!!!!" the 51-year-old filmmaker wrote. He also extended birthday wishes to Aaryan and expressed his desire to collaborate with the actor again. "Kartik, happy birthday to you...may our collaboration only grow from strength to strength from hereon and never cease to create magic on the big screen," he said. In 2019, it was announced that Aaryan and Karan Johar would work together on "Dostana 2". Two years later, the makers said they will be recasting for the movie amid rumours about differences between the producer and the actor.

Kartik Aaryan to headline Karan Johar's next film production

<ul><li><keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword> joined hands with <keyword id="36603" type="General" weightage="20" keywordseo="yash-raj-films" source="Orion">Yash Raj Films</keyword> for a multi-year creative partnership.</li><li>Their first project is <keyword id="12652644" type="General" weightage="20" keywordseo="the-railway-men" source="Orion">The Railway Men</keyword>, a series based on the Bhopal deadly gas leak.</li><li>India has 1.4 billion stories to tell the world, says Yash Raj Films. </li></ul>Foreign OTT (over the top) players in India are looking at ways and means to increase their viewership, which currently is in the region of 50 million. After <keyword id="2189512" type="General" weightage="20" keywordseo="prime-video" source="Orion">Prime Video</keyword> deepened its partnership with <keyword id="62161" type="General" weightage="20" keywordseo="dharma-productions" source="Orion">Dharma Productions</keyword>, Netflix has decided to join hands with Yash Raj Films (YRF) for a new multi-year creative partnership. The two iconic entertainers will collaborate to create films and series to bring defining stories to audiences in India and across the world. The first project to come out of this partnership is the character-driven thriller, The Railway Men, a four-part series starring R Madhavan, Kay Kay Menon, Divyendu Sharma and Babil Khan, which is directed by debutant director Shiv Rawail. The second project is titled Maharaj, which is a film marking the debut of actor Junaid Khan and also stars Jaideep Ahlawat, Sharvari and Shalini Pandey. The film has been directed by Siddharth P Malhotra, whose last film Hichki was a global hit. Monika Shergill, VP, Content, Netflix India, said, “We are passionate about serving our broad audiences with series and films that they connect with and love, and we want to do more of this. Yash Raj Films have defined the essence of Indian film-making. They are one of the most respected storytellers in the industry. From Kabhi Kabhie to Dilwale Dulhania Le Jayenge, War to Pathaan, their signature stories have been part of our lives and continue to fuel the zeitgeist. Together, we are confident that we can entertain the world with quality films and series like never before.” Inspired by true stories, The Railway Men is a show based on the deadly gas leak in the central Indian city of Bhopal. A cloud of toxic gas escaped from a pesticide plant, on the night of December 2, 1984, in the city of Bhopal that injured and claimed thousands of lives. This is the untold story of the unsung heroes, who rose to the occasion that night to save the city and its people. This is the story of their courage, their sense of duty and their humanity. Also inspired by true events, Maharaj, is an incredible David vs Goliath story set in the 1800s, about how a regular man, journalist by profession, takes on a powerful role-model of society, hailed by many as a messiah for the masses. The fearless reporter uncovers a series of incidents that shake the very foundation of society. Akshaye Widhani, CEO, Yash Raj Films said, “YRF’s mission is to create entertaining, inspiring and extraordinary stories from India for the world. Netflix is the biggest streamer in the world and offers us an opportunity to tell our stories in over 190 countries. Their belief in the ‘content-first’ approach, is noteworthy and synergistic with our ethos. This partnership will certainly push YRF as a storyteller to new audiences and allow them to consume Indian stories in their own languages too. India is a young and aspirational country. We have 1.4 billion stories to tell the world. We want to showcase our content, as well as provide a platform for our brilliant homegrown talent to a global audience.” In December 2022, Prime announced that Prime Video today announced that it would co-produce a new movie for theatrical release with Dharma Productions and Leo Media Collective. The firm would be available for streaming across more than 240 countries and territories, after its theatrical release. Other than films, Dharmatic Productions is also working on web series that will be streamed on Prime.

Watch out for YRF’s The Railway Men on Netflix

Actor <keyword id="2618061" type="General" weightage="80" keywordseo="vicky-kaushal" source="Orion">Vicky Kaushal</keyword> will be starring in a new movie by <keyword id="3778" type="General" weightage="50" keywordseo="karan-johar" source="Orion">Karan Johar</keyword>'s <keyword id="62161" type="General" weightage="80" keywordseo="dharma-productions" source="Orion">Dharma Productions</keyword> and streaming service <keyword id="2189512" type="General" weightage="80" keywordseo="prime-video" source="Orion">Prime Video</keyword>, which is scheduled to release theatrically on July 28. Directed by Anand Tiwari, the yet-to-be-titled movie also stars Triptii Dimri and Ammy Virk. The film will be available for streaming for Prime members, a statement read. The project is produced by Hiroo Yash Johar, Karan Johar, Apoorva Mehta, Amritpal Singh Bindra and Tiwari. The Vicky Kaushal-starrer is the second theatrical co-production that Prime Video is associated with <keyword id="55593" type="General" weightage="100" keywordseo="dharma" source="Orion">Dharma</keyword> Productions. Gaurav Gandhi, vice president, Prime Video, India, said: "Our association with Dharma for theatrical co-productions is a perfect extension of our existing deep association that includes licensed movies, direct-to-service premieres and Indian Originals across both series and films. After announcing Yodha as our first co-production, we are now thrilled to announce Anand Tiwari's film as the next co-production with them." Karan Johar, Dharma Productions said: "Anand Tiwari's upcoming film is special on several counts. It is helmed by a master storyteller, features Vicky Kaushal - a National Film Award-winning actor, and is also a natural progression of our association with Prime Video." Manish Menghani, director - content licensing, Prime Video, India said: "This step of foraying further into theatrical co-productions will serve to strengthen our partnership and collective commitment to bringing the best content to our customers, across the world." Apoorva Mehta, CEO, Dharma Productions, added: "Anand Tiwari's upcoming film is an eclectic mix of drama, emotions and a dash of comedy which will leave the audiences gleaming. With a stellar cast like Vicky Kaushal, Triptii Dimri and Ammy Virk, the film is the perfect summer entertainer and we can't wait for the audiences to watch it in theatres. We are delighted to collaborate with Prime Video on two theatrical films." Leo Media Collective is also a co-producer of the upcoming Vicky Kaushal film. Co-founded by Amritpal Singh Bindra and Anand Tiwari, Leo Media Collective has become synonymous with premium quality, coming-of-age content in the entertainment space. Though he began his career working in Hollywood, Amritpal's love for Indian content brought him back to India to create Indian content for global audiences. With vast experience in the world of films, advertising and theatre, Anand Tiwari too, has created a niche for himself in the entertainment industry. Talking about the upcoming film, Anand Tiwari and Amritpal Singh Bindra, founders of Leo Media Collective said: "Together, we have delivered two of the most differentiated stories in the recent times - Maja Ma and Bandish Bandits. At the same time, we are looking forward to working with the team at Dharma Productions. The coming together of three entities that have shared values on storytelling and content, makes this film even more special."

Vicky Kaushal to star in Dharma and Prime Video's new movie

The much-awaited <keyword id="62161" type="COMPANY" weightage="20" keywordseo="Dharma-Productions">Dharma Productions</keyword>' Student Of The Year 2 has partnered with <keyword id="191951" type="COMPANY" weightage="20" keywordseo="Smule">Smule</keyword> for the biggest <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> singing contest where music enthusiasts can showcase their talent and win a chance to fly and perform in the US. The star-studded cast of SOTY2, featuring <keyword id="133664" type="PERSON" weightage="20" keywordseo="Tiger-Shroff">Tiger Shroff</keyword>, debutantes Ananya Panday and Tara Sutaria, will be reaching out to Smule’s community of 50 million monthly users to take part in the contest. The Smule users will also get an opportunity to sing along with Tara Sutaria, who’s also a professional opera singer, on the Smule app. Smule, through its contest - ‘Smule pe gaao America jaao’, aims to reach out to its huge yet tightly-knit community of music lovers to come, sing along and fulfil their dream of visiting the US. The ‘Smule pe gaao America jaao’ contest has got not just the users but also original singers and star cast of the movie, including Tara Sutaria and Dev Negi to sing SOTY2’s songs on Smule. The artist community of Smule which includes Shahid Mallya, Nikhita Gandhi, Akshay Dhawan et al will also be coming onboard to encourage the user community to be part of the contest. Additionally, Smule’s community influencers, including Ashmik Patil - the winner of Smule Mirchi Cover Star, have already expressed their excitement about what’s in store for them and the entire community of singers. One lucky winner will also get a lifetime opportunity to perform live at the largest Bollywood music festival in North America - the Gaana Music Festival, alongside the likes of popular voices such as Vishal &amp; Shekhar, Sunidhi Chauhan, Divine, <keyword id="253" type="PERSON" weightage="20" keywordseo="Alka-Yagnik">Alka Yagnik</keyword>, Hariharan, Jassie Gill, Babbal Rai and more. It’s not the first time that Smule has organized or partnered with something really interesting and empowering for its millions of users. Post an investment and partnership with Times Bridge, Smule has partnered with a few high-octane properties like Indian Idol 10, Mirchi Music Awards, and multiple artists like Armaan Malik, Amaal Mallik, Naezy, Darshan Raval and Nikhita Gandhi. Within a short period of its launch in India, Smule has become the largest and the most preferred social networking platform for singers to engage with and simply share the joy of singing with each other.

Dharma’s Student Of The Year 2 and Smule join hands to host the biggest Bollywood singing contest

<ul><li>The recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9.</li><li>The film continues to make waves nationally and internationally with subscribers from 4100 Indian towns and cities as well as 210 countries and territories having streamed the title.</li></ul><keyword id="11989295" type="General" weightage="20" keywordseo="amazon-original-movie-shershaah" source="Orion">Amazon Original Movie Shershaah</keyword> has been lauded by customers and critics alike since its release and continues to win hearts all over India and across the world. The war drama, based on the life of Captain Vikram Batra (PVC), has in its opening fortnight scaled the very pinnacle of success, emerging as the most watched movie on <keyword id="2976376" type="General" weightage="20" keywordseo="amazon-prime-video" source="Orion">Amazon Prime Video</keyword> in India. Furthermore, in its first two weeks, the <keyword id="7589975" type="General" weightage="20" keywordseo="Shershaah" source="Orion">Shershaah</keyword> has been streamed by audiences in over 4100 Indian towns and cities, as well as in 210 countries and territories around the world. No other Indian movie on Amazon Prime Video has been watched in more towns and cities across India and countries and territories worldwide within this time frame. Finally, with a user rating of 8.9 voted by more than 88,000 IMDb users, Shershaah also set a new benchmark as the most popular Hindi film of all times on IMDb. “We have always believed in content being paramount and seeing Shershaah’s resounding success further strengthens what we, as a service, have set out to do,” Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India said. “It was important for us to bring the inspiring story of brave heart Captain Vikram Batra and the Indian army during the Kargil war to audiences far and wide. The movie is a tribute to these sons and daughters of the soil for whom nothing matters more than the love for the country. Shershaah is a very special film and we are absolutely delighted to see it receive such an unprecedented amount of love and success from all corners.” Producer Karan Johar said, “Shershaah has always been a film close to our hearts, and seeing the love and appreciation the film has received makes me feel incredibly proud about the movie and each and every one associated with it. PVC awardee Captain Vikram Batra’s story is one that no Indian shall ever forget, that said, what we intended to do was to tell the story of what made him the brave heart he was, to look deeper into his life, his passion and his love for the country and Dimple. It fills me with pride to see the love Sidharth and Kiara’s performances and Vishnu’s directorial vision has received. I’m glad that we found the right partners for this movie in Amazon Prime Video, who have left no stone unturned and given this movie the reach it deserves.” Speaking of the film’s success, Apoorva Mehta, CEO, <keyword id="62161" type="General" weightage="20" keywordseo="dharma-productions" source="Orion">Dharma Productions</keyword> said, “From the beginning, we believed that Shershaah as a story had the potential to resonate with audiences from across the world, and the overwhelming response to the movie is testament to the power of good content. It is an incredibly heart touching and inspiring story based on the lives of one of India’s bravest sons, and we are honoured to have had the opportunity to tell his story to the world. It takes a dedicated team to make such a sincere film and I’d like to thank Vishu Vardhan, Sidharth Malhotra, Kiara Advani and the entire cast and crew. We are thrilled to have partnered with Amazon Prime Video for the film’s global premiere as it enabled us to reach out to such a diverse audience and shared our vision and faith in the film and its story.” Directed by Vishnu Varadhan, Shershaah is inspired by the life of Captain Vikram Batra (PVC) and stars Sidharth Malhotra and Kiara Advani in the lead. Alongside Sidharth Malhotra and Kiara Advani in the lead, the film also features Shiv Panditt, Raj Arjun, Pranay Pachauri, Himanshu Ashok Malhotra, Nikitin Dheer, Anil Charanjeett, Sahil Vaid, Shataf Figar and Pawan Chopra in pivotal roles. Jointly produced by Dharma Productions and Kaash Entertainment, Shershaah is streaming exclusively on Amazon Prime Video.

Shershaah is the most watched movie on Amazon Prime Video in India till date

Mumbai, Apr 5 () The makers of Akshay Kumar-starrer "Sooryavanshi" on Monday announced that the cop drama has been pushed yet again and will not release on April 30 due to the surge in COVID-19 cases in <keyword id="13126" type="COMPANY" weightage="20" keywordseo="Maharashtra">Maharashtra</keyword>. The Rohit Shetty-directed cop drama was originally scheduled for a release on March 24 last year, but was postponed due to the coronavirus pandemic. In a statement, the makers said Shetty attended a meeting with Maharashtra Chief Minister Uddhav Thackeray on Sunday and decided to push the April release date owing to the situation in the state. "The Honorable Chief Minister of Maharashtra, Mr Uddhav Thackeray had a discussion with director Rohit Shetty yesterday. "In the meeting, Mr Uddhav Thackeray appreciated Rohit Shetty as he took the brave and difficult decision of postponing Sooryavanshi owing to the current <keyword id="8764262" type="COMPANY" weightage="20" keywordseo="covid">COVID</keyword> situation in the state," the makers said in a statement. The Maharashtra government on Sunday announced a weekend lockdown in the state from 8 pm on Friday to 7 am on Monday in a bid to curb the growing numbers of COVID-19 cases in the state. The night curfew will continue to be imposed in the state and strict restrictions will be in force from Monday 8 pm onwards. On Sunday, Kumar, 53, also tested positive for COVID-19 and was admitted to a city hospital as a "precautionary measure" on Monday. Last June, <keyword id="96306" type="COMPANY" weightage="20" keywordseo="Reliance-Entertainment">Reliance Entertainment</keyword>, which is backing "Sooryavanshi", had announced to release the film during Diwali. However, in October the movie was again postponed due to theatres being shut in Maharashtra and in some parts of the country. "Sooryavanshi" is the fourth film in Shetty's cop universe after Ajay Devgn-starrer "Singham", "Singham Returns" and "Simmba", starring Ranveer Singh. It is presented by Reliance Entertainment and produced by Rohit Shetty Picturez in association with <keyword id="62161" type="COMPANY" weightage="20" keywordseo="Dharma-Productions">Dharma Productions</keyword> and Cape of Good Films. JUR RDS BK BK

Akshay kumar's 'Sooryavanshi' release postponed again due to rise in COVID-19 cases

<ul><li>There were rumours about the film going for a digital release and now the movie officially joins a list of other Bollywood titles, including Amitabh Bachchan-Ayushmann Khurrana starrer "Gulabo Sitabo" and Vidya Balan's "Shakuntala Devi" biopic which are slated to debut on Amazon Prime Video, to directly head to a streamer during the coronavirus pandemic. </li><li>Johar took to Twitter to post a one minute-long clip, chronicling the life of Saxena. </li><li>Presented by Zee Studios and <keyword id="62161" type="COMPANY" weightage="20" keywordseo="Dharma-Productions">Dharma Productions</keyword>, the film, also featuring Pankaj Tripathi and <keyword id="7652544" type="PERSON" weightage="20" keywordseo="Viineet-Kumar">Viineet Kumar</keyword>, was earlier slated to be released on April 24. </li></ul> <keyword id="158887" type="PERSON" weightage="20" keywordseo="Filmmaker-Karan-Johar">Filmmaker Karan Johar</keyword> on Tuesday announced that his upcoming production, "Gunjan Saxena- The Kargil Girl", starring actor Janhvi Kapoor, is all set to bypass a theatrical release and stream directly on Netflix. The film is based on the life of Gunjan Saxena, then a flying officer, who became the first woman combat aviator to fly into a war zone during the 1999 Kargil War. Johar took to Twitter to post a one minute-long clip, chronicling the life of Saxena. "Her inspirational journey made history. This is her story. Gunjan Saxena - #TheKargilGirl, coming soon on Netflix. #GunjanSaxenaOnNetflix," he captioned the video. The release date of the film is yet to be announced. Presented by Zee Studios and Dharma Productions, the film, also featuring Pankaj Tripathi and Viineet Kumar, was earlier slated to be released on April 24. There were rumours about the film going for a digital release and now the movie officially joins a list of other Bollywood titles, including Amitabh Bachchan-Ayushmann Khurrana starrer "Gulabo Sitabo" and Vidya Balan's "Shakuntala Devi" biopic which are slated to debut on Amazon Prime Video, to directly head to a streamer during the coronavirus pandemic. Streaming platform Netflix also took to Twitter to make the announcement quoting a dialogue from the film. "Plane ladka udaye ya ladki, usse pilot hi kehte hain"- <keyword id="8037834" type="PERSON" weightage="20" keywordseo="Gunjan-Saxena-The-Kargil-Girl">Gunjan Saxena - The Kargil Girl</keyword>, arriving soon. #GunjanSaxenaOnNetflix," the tweet read. Kapoor, who plays the titular role in the movie, said "Gunjan Saxena" was much more than a film for her. "This isn't just a film for me - it's a journey that's taught me to believe in myself. A journey I can't wait to share with you all. About a girl who set out to do something simple, follow her dreams," she wrote on Instagram. The actor made her Bollywood debut in 2018 with Johar's production "Dhadak", the Hindi remake of Marathi blockbuster "Sairat". "Gunjan Saxena" is directed by Sharan Sharma, who shares writing credits with Nikhil Mehrotra. Hussain Dalal has been credited with additional dialogue writing

Karan Johar's 'Gunjan Saxena - The Kargil Girl' to directly release on Netflix

A year ago, Times Bridge, the global investments and partnerships arm of The Times Group and Smule, the world’s leading social network for music announced a strategic partnership in India. And, Smule had a good year in India. “We have developed a deeply integrated relationship in India over this period, giving Smule a decisive edge in scaling up its operations in the country. By effectively leveraging the network of Times Group’s media assets and facilitating long-lasting partnerships, we’ve helped Smule vastly increase its exposure to India’s diverse digital music landscape,” said Smule. Today, India is Smule’s third largest market in the world. And Indians make up 20% of its active users who engage with the app for an average of 57 minutes every day. A range of high-octane collaborations with the country's best music properties, movies and labels helped achieve this. Smule provides unique engagement opportunities to immerse in India’s multi-lingual music culture by leveraging best in-house brands such as Radio Mirchi, Gaana and MX Player. Bollywood collaboration Smule has also inked big ticket movie collaborations with studios like Fox Star &amp; <keyword id="62161" type="COMPANY" weightage="20" keywordseo="Dharma-Productions">Dharma Productions</keyword>. This has ensured that Smule's recall among music aficionados remains high. Last year, Smule formed a brand association with 'Student of the Year 2' for a Bollywood singing contest where music enthusiasts won a chance to fly to and perform in the US with <keyword id="15009" type="PERSON" weightage="20" keywordseo="Neha-Kakkar">Neha Kakkar</keyword> and <keyword id="6574" type="PERSON" weightage="20" keywordseo="Sonu-Nigam">Sonu Nigam</keyword>. It also rolled out the country’s biggest talent hunt though partners like <keyword id="1701" type="ENTERTAINMENT" weightage="20" keywordseo="Indian-Idol">Indian Idol</keyword> and Surya Super Singer. The Smule Mirchi Cover Star IP, now in its second edition, had over 35,000 participants in Season 1. A partnership between Smule and Apple for the latter’s premium reseller, Aptronix’s retail store launch in India included a Live event for the Smule community. It had live performances by music composer-singer, Salim Merchant and a live duet with fans led by singer <keyword id="2571326" type="PERSON" weightage="20" keywordseo="Nikhita-Gandhi">Nikhita Gandhi</keyword>. One of the reasons why Smule has become so popular in India so quickly is because the app is home to an ever expanding community of users and artists. “We’ve been proactive in on-boarding top artists - from regional pop-icons like Maninder Butter to gen-next rapper Naezy, we onboarded a string of new artists on Smule over the past 12 months. Shahid Mallya of ' Ikk Kudi' fame made his debut on the network &amp; Darshan Rawal, one of the most followed Bollywood artists on the network came back with 5 monsoon-special song releases. We’ve made it a point to remain on the <keyword id="47552" type="PERSON" weightage="20" keywordseo="radar">radar</keyword> of our audience by curating cultural moments on key calendar dates and by running influencer campaigns on social media to ensure high visibility,” said Smule.

A year in India, Smule is getting almost twice  the engagement than TikTok

Mumbai, Apr 18 () Filmmaker Karan Johar on Saturday announced his support to various relief funds and a host of NGOs to help those affected by the lockdown due to the coronavirus pandemic. The producer will be donating to PM-CARES and Maharashtra Chief Minister's Relief Fund through his banner Dharma Productions.The production house will also be helping out not-for-profits such as Give India Fundraisers, GOONJ, Zomato Feeding India, International Association for Human Values (IAHV) and Producers Guild of India."Over the past month India has stood united in this decision to stay home and stay safe until we overcome this pandemic. But there is so much more to do in order to win the fight against this dreaded disease," the production house said in a statement."With the lockdown being extended, it's only going to get harder on everyone, especially those workers and technicians who rely on daily wages for their livelihood. They are in a situation in which they don't have clarity on where their next meal is coming from...and that can be scary.... very scary," it added. The company said that it is the moral responsibility of every individual to help those affected by the lockdown."They are in this situation through no fault of their own, and we believe it's our moral responsibility to help them as much as we possibly can that is why the entire Dharma family has come together to extend our support to the various causes initiated by the government and host of NGOs to help those affected by this lockdown. "There is still a lot to be done, and this is our contribution to the cause. Let us all unite and fight COVID together," the statement added. According to the health ministry, death toll due to COVID-19 rises to 480 in country; cases climb to 14,378. KKP SHDSHD

COVID-19: Karan Johar's Dharma Productions to donate to PM-CARES, Maha CM relief funds and NGOs

<ul><li><keyword id="1587762" type="General" weightage="100" keywordseo="center-fresh" source="Orion">Center fresh</keyword> announces its marquee collaboration with <keyword id="55593" type="General" weightage="20" keywordseo="Dharma" source="Orion">Dharma</keyword> 2.0 for a series of two digital films. </li><li>The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword>.</li></ul>Center fresh, the leading gum and mint brand from <keyword id="135659" type="General" weightage="20" keywordseo="Perfetti-Van-Melle" source="Orion">Perfetti Van Melle</keyword> is synonymous with its fresh approach to consumer engagement as it is with the brand positioning of ‘fresh breath confidence’. In-line with this approach, Center fresh announces its marquee collaboration with Dharma 2.0 for a series of two digital films. This collaboration brings to fore a unique treatment to digital films by leveraging the strength of a leading production house like Dharma. The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India. Dharma 2.0, as the name suggests, is the newly minted youth-focused arm of Dharma productions, that will exclusively focus on creating ad films. Having occupied a distinct place in Bollywood history and in the hearts of millions of fans with large scale dramas, mega star blockbusters to quirky, coming-of-age stories, Dharma Productions has made versatility its key USP by staying relevant with the changing times The brand is also known for its rom-com hits on the premise of first move confidence and hence synergizes very well with the brand promise of Center fresh. As part of this collaboration, Center fresh and Dharma 2.0 will release two digital films that will explore the possibilities and nuances of fresh breath confidence but with the Dharma twist. The brand’s proposition of fresh breath confidence will be at the core of the digital films, while the storytelling will have a distinctive Bollywood treatment that’s contemporary, fresh and relatable. This collaboration was announced on social channels by <keyword id="3778" type="General" weightage="20" keywordseo="Karan-Johar" source="Orion">Karan Johar</keyword> himself with an engagaing video, shot in his inimitable style conveying the seamless brand partnership. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> The first digital film titled “Parda” in the series stars Anjali Sivaraman with popular actor &amp; dancer Shantanu Maheshwari in leading roles. In times when faces of people are not fully visible due to mask wearing protocols – how do you test the waters of attraction and initiate a conversation with someone you think you like. This is a prevalent question for our current times and also forms the very crux of the first digital film ‘Parda’. The storyline of this digital film revolves around the morning office-going ritual of two individuals with the female lead keen to break the ice and engage in a conversation with her fellow passenger in the lift. Center fresh mints with its instant fresh breath propostion is portrayed as the enabler of confidence for the lead protagonist. Her confidence backed by fresh breath, helps her eventually break the ice with the co-passenger &amp; bring alive the magic of first meetings in true Dharma style. Punit Malhotra and his team from Dharma 2.0 have been instrumental in the creative ideation of this premise. Commenting on the partnership, Rohit Kapoor - Director Marketing, Perfetti Van Melle, India said, “Pushing the envelope on the creative front with fresh breath confidence at the core is part of Center fresh’s DNA. Over the last few years, we have been putting out digital content across key digital platforms to engage with our core consumers on a medium relevant for them. Our collaboration with Dharma 2.0. is to marry the magic of boy-girl first meetings with the world of Center fresh’s fresh breath confidence and thereby create something unique for our young consumers to enjoy and retain the ‘freshness’ the brand offers.” <div type="Youtube" id="AR5p0H-8LUY" title="Center fresh &amp; Dharma Productions presents 'Parda' feat. Anjali Sivaraman &amp; Shantanu Maheshwari" thumbUrl="https://i.ytimg.com/vi/AR5p0H-8LUY/mqdefault.jpg"></div> Speaking about the film, Karan Johar said, “I am very excited to partner with Center Fresh for this latest intiative. Both Dharma and the brand Center fresh are known for their youth-focused appeal and initiatives and this collaboration further solidifies these very sensibilities. My goal has been to add the extra oomph of the unexpected, to this modern-day rendition of the plot. I look forward to our audience enjoying a little bit of the trademark Dharma moment with Center fresh.” Punit Malhotra – Director Dharma 2.0 says, “Dharma 2.0 intends to bring the same level of aesthetic quality and signature professionalism of the movie production business, and holds a competitive edge over other established players in its space just like Center fresh stands out loud in the confectionery sector. This 25+ years old brand is a flawless match for Dharma 2.0 as its core proposition of Fresh breath confidence is exactly what Dharma production depicts through its romantic movies. We are delighted to be associated with Center fresh, and connecting with the young audience of the brand.” Talking about the campaign, <keyword id="290291" type="General" weightage="20" keywordseo="karthik-nagarajan" source="Orion">Karthik Nagarajan</keyword>, Chief Content Officer, Wavemaker India said, “Center fresh with it’s fresh approach to creative communication has always associated with youth through its innovative campaigns. With this campaign, we have successfully established the connection of two young brands who share the same DNA and are poised to offer fresh content to the youth.” The Center fresh X Dharma 2.0 collaboration will also be amplified through social media promotions and by Karan Johar himself. Brand fans can look forward to the second film under this collaboration early next year.

Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'

The Comptroller and Auditor General (CAG) has pointed out that many renowned <keyword id="143" type="UNKNOWN" weightage="100" keywordseo="Bollywood">Bollywood</keyword> actors haven’t complied with service tax norms when receiving payments from producers. The list of actors include <keyword id="6354583" type="UNKNOWN" weightage="20" keywordseo="Salman-Khan">Salman Khan</keyword>, <keyword id="6357861" type="UNKNOWN" weightage="20" keywordseo="Ranbir-Kapoor">Ranbir Kapoor</keyword>, Ajay Devgn, Riteish Deshmukh and <keyword id="2180" type="UNKNOWN" weightage="20" keywordseo="Arjun-Rampal">Arjun Rampal</keyword> and the revenue skipped is more than Rs 50 crore. "During the examination of records of Salman Khan, Arjun <keyword id="2182" type="PERSON" weightage="20" keywordseo="rampal">Rampal</keyword>, Ritesh <keyword id="6359159" type="UNKNOWN" weightage="20" keywordseo="Vilasrao-Deshmukh">Vilasrao Deshmukh</keyword> and Vishal (Ajay) <keyword id="32994" type="PERSON" weightage="20" keywordseo="devgan">Devgan</keyword> in in the Mumbai service tax commissionerates, we observed from the agreements between producer and actors that the producers, being service recipients, agreed to provide for and bear expenses relating to arrangement of the services for travel, lodging and boarding of the make-up artist, hair stylist and spot boy ," the ET learnt from reports. The auditor duly noted that these services fall in the ambit of additional consideration directly and inextricably linked to the services provided by assesses. Non-inclusion of the additional consideration during 2013-14 to 2015-16 resulted in non-payment of service tax by the actors. When this was pointed out to the service tax aut horities, the department said it has issued show cause notice to Deshmukh and notices were being issued in the case of Devgn and Rampal. "Reply in the case of Salman Khan was awaited," CAG observed, according to ET report. In case of actor Ranbir Kapoor, the CAG said, "We noticed two instances where for the same film shot in India and abroad, the payment to artist for the portion shot abroad was arranged from foreign companies, thereby the service was made to look as export of service with no tax liability." "Ranbir Kapoor acted in the movie ' Ae Dil Hai Mushkil' produced by <keyword id="4854211" type="ORGANIZATION" weightage="20" keywordseo="dharma-productions-pvt-ltd">Dharma Productions Pvt Ltd</keyword>, shot both in India and New York. He received a consideration of Rs 6.75 crore from a foreign company , ADHM Films Ltd., (UK) based in London for film shot in UK and did not pay service tax of Rs 83.43 lakh treating the same as export of services," the auditor pointed out.

These Bollywood stars didn't pay service tax amounting to revenue loss of Rs 50 crore

<keyword id="3778" type="PERSON" weightage="100" keywordseo="Karan-Johar">Karan Johar</keyword> is one of the most public figures in Bollywood; a constant on reality shows, a regular on social media, and recently, a contributor to his biography as well. 
 He is connected to all the big stars of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>, is godfather to an entire generation of Bollywood actors and actresses, and runs one of the biggest production houses in the country. 
 
This is why, when the news of him <a href="http://www.businessinsider.in/karan-johar-just-became-a-father/articleshow/57475438.cms">becoming a father</a> to twins Yash and Roohi via surrogacy, the entire country was shocked. Happy, but shocked! Happy for one of its favorite directors who had admitted to being <a href="http://www.businessinsider.in/is-karan-johar-gay-and-in-a-relationship-with-shah-rukh-khan-heres-his-bold-answer/articleshow/56401953.cms">lonely</a> and desiring a family, and shocked because no one had any idea that Karan had opted for this procedure, not even his best friends, his colleagues or his staff. 
 
What’s even more shocking is that seven days after the birth of his twins, Johar had hosted a singles-only bash at his house, and guests never even got a whiff that their host had recently become a papa. 
 
Even at <a href="http://www.businessinsider.in/Karan-Johars-new-Dharma-office-is-every-Bollywood-lovers-dream-come-true/articleshow/54975285.cms">Dharma</a>, no one got to know of this happiest change in Karan’s life, who kept his usual self in the office as well. He even shot for his chat show, <a href="http://www.businessinsider.in/When-Shahrukh-Khans-replies-won-our-hearts/articleshow/49630284.cms">Koffee With Karan</a>, regularly, while also oversseing the promotions of his upcoming project Badrinath Ki Dulhaniya. 
 
Also read: <a href="http://www.businessinsider.in/From-Karan-Johar-to-Neil-Nitin-Mukesh-here-are-5-celebrities-who-fell-prey-to-cyber-crime/articleshow/48745613.cms">From Karan Johar to Neil Nitin Mukesh, here are 5 celebrities who fell prey to cyber crime</a> 
 
Here is an excerpt from Karan Johar's statement that he shared on his social media platforms: 
 
"I am ecstatic to share with you all the two most wonderful additions to my life, my children and lifelines; Roohi and Yash. In order to arrive at this decision, I have prepared myself mentally, physically, emotionally and logistically to ensure that my children get all the unconditional love, care and attention from me and mine. My work, travels and social commitments would have to take a back seat. I have the most caring and supportive mother who will be an integral part in the up-bringing of her grandchildren and of course, friends who are family. I am eternally grateful to the surrogate who has fulfilled my lifelong dream and provided a loving and nurturing environment to my children before bringing them into this world. She will always remain in my prayers." 
 
(Image source: Mouthshut)

You Searched For "Dharma Productions" and got 12 results

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