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The time for lamps, lights, festive cleaning, and shopping is upon us! Diwali festivities start with <keyword id="23288581" type="General" weightage="20" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> on Tuesday, October 29. Also referred to as <keyword id="23672565" type="General" weightage="20" keywordseo="Dhantrayodashi" source="keywords">Dhantrayodashi</keyword>, this day is celebrated with great joy and devotion by many Hindus. It involves worshipping <keyword id="23220366" type="General" weightage="20" keywordseo="Lord-Kuber" source="keywords">Lord Kuber</keyword>, the god of wealth, and Lord Dhanvantri, the god of medicine. Additionally, buying gold or silver on this day is seen as particularly auspicious. As <keyword id="23642266" type="General" weightage="20" keywordseo="Dhanteras-2024" source="keywords">Dhanteras 2024</keyword> approaches on October 29, here’s everything you need to know about the festival, including the date, Shubh Mahurat timings, and other key details. <h2>Significance of Dhanteras</h2>Dhanteras hold deep significance in Hindu culture, symbolising both wealth and well-being. Celebrated on the 13th day of the lunar calendar, the festival honours not only financial prosperity but also the birth of Lord Dhanvantri, the divine figure associated with health and medicine, highlighting the importance of both wealth and good health in life. <h2>Dhanteras 2024 Mahurat timings</h2>This year, Dhanteras begins with the Trayodashi Tithi starting at 12:01 AM on October 29 and ending at 2:45 AM on October 30. The best time for the Dhanteras Puja is between 7:27 PM and 9:16 PM on October 29. The Pradosh Kaal will be from 6:37 PM to 9:16 PM. <h2>Rituals</h2>Dhanteras marks the start of the weeklong Diwali celebrations, culminating in Bhai Duj. Families begin the day with cleansing rituals, such as bathing and deep cleaning of their homes, to welcome prosperity. Houses are beautifully decorated with flowers, rangoli designs, and glowing lights to enhance the festive spirit. <div type="Article" hostid="261" msid="79183505" title="Happy Dhanteras 2024 messages and wishes" mstype="2" mssubtype="0"></div> A long-standing tradition during Dhanteras is the purchase of new items—especially gold, silver, and kitchen utensils—as it is believed to bring good luck and prosperity into the household. Many families see this as a way to ensure wealth and success for the coming year. In the evening, they also observe the ritual of <keyword id="23672566" type="General" weightage="20" keywordseo="Yama-Deepam" source="keywords">Yama Deepam</keyword>, where a special four-faced diya with four wicks is lit to honour Lord Yama, the god of death. This act symbolises the removal of fear, negative energy, and obstacles from one’s life, seeking protection and well-being for loved ones. The diya is often placed at the entrance of homes to ward off evil and ensure a bright, positive future. SEE ALSO: <a href="https://www.businessinsider.in/thelife/webstories/dhanteras-2024-auspicious-items-to-buy-and-what-to-avoid/slidelist/114503989.cms" data-type="tilCustomLink" target="_blank">Dhanteras 2024: Auspicious items to buy and what to avoid</a>

Dhanteras 2024: Everything you need to know about rituals, auspicious timings and significance

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras">Dhanteras</keyword> or Dhan Trayodashi is a very popular puja performed in a lot of households one or two days before the main Diwali celebrations. In fact, Dhanteras marks the beginning of the five day long Diwali festival. Also called as festival of wealth, the literal translation of the word Dhanteras consists of the words wealth (Dhan) and the thirteenth day (Trayodashi). Year on year, Dhantrayodashi falls in the month of Kartika on the thirteenth day of the Krishnapaksha (waning phase of moon). The other name of Dhanteras is Lakshmi Puja. 2019 Dhanteras timing This year, Dhanteras has to be celebrated on October 25, 2019. The most auspicious time for performing <keyword id="3788115" type="PERSON" weightage="20" keywordseo="Dhanteras-Puja">Dhanteras puja</keyword> on this day is Pradosh Kaal or the immediate two hours following the sunset. The best time for Dhanteras puja this year is from 05:38 pm to 08:13 pm. The essence of Dhanteras puja During the churning of the ocean by the gods and demons, Goddess Lakshmi emerged from the sea with a host of other treasures. It is said the emergence of Lakshmi happened on the dhantrayodashi and hence the Dhanteras puja is performed on this day. It is believed that Lakshmi puja performed on the day of Dhanteras will bring prosperity and wealth into the homes. This puja will invite auspiciousness, hope and wellness into the families. Dhanteras puja also marks a holy and happy beginning of the Diwali festivities over the next five days. Lighting of Yam Deep The most auspicious ritual performed on the day of Dhanteras is lighting of Yama Deep. Yama is the god of death. The legend behind Dhanteras says how a chaste woman saved the life of her husband from Yama on this day. The best place to light the Yama Deep is southwest. Lighting of Yama Deep is said to ward off evil and bring happiness, longevity and wellness inside the family. Shopping on Dhanteras People buy gold, silver, brass and copper utensils on the day of Dhanteras. Buying vehicles is recommended on Dhanteras, but since it is not advised to buy iron on this day, the billing must be done before the day of Dhanteras and delivery can be taken on this day. Things that must not be bought on Dhanteras include iron objects, sharp objects, and things in black. Dhanteras puja People perform Lakshmi puja and Kuber puja on the day of Dhanteras. Especially Dhanteras is very important for the business community for starting new ventures and new accounting procedures. On the day of Dhanteras, perform the puja in the Pradosh Kaal immediately after sunset during the right muhurat. Install the idols of Lakshmi, Kuber and Ganesh on a pedestal covered with red cloth. Install a Kalash or holy pot. The important offerings kept in the puja include gold and silver coins, badasha, peda, sweets, special dishes made at home, betel leaves and nuts, fruits and coconut. Perform holy bath for the idols, chant the mantras, make the offerings and conclude the puja with arati. Gift sweets and money to employees, visitors and the needy people.

Dhanteras puja time, date, all schedule you need to know

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword>, the thirteenth day of the waning phase of the <keyword id="7501472" type="General" weightage="20" keywordseo="lunar-month" source="Orion">lunar month</keyword> in the month of Kartika marks the beginning of the five day long Diwali festival. For quite a long time in the cultural and religious history of India, people strongly believe that doing and buying a few things on Dhanteras can open the gates to luck and prosperity. Here is a list of things to do and buy on Dhanteras to get lucky. <cmsannotation type="cmsannotation" annotationid="Auspicious things to do on Dhanteras" comment="subhead" text="Auspicious things to do on Dhanteras">Auspicious things to do on Dhanteras</cmsannotation> Dhanteras is good for starting any things that must grow progressively. You can start a new business or launch new projects on this day. This day is also a good one to start the constructions or renovations of homes and offices. During the Pradosh Kaal on Dhanteras that lasts for about two hours from sunset, it is good to perform Lakshmi Puja. This puja is extremely important for business community to invite luck and prosperity. Some people fast on the day of Dhanteras concluding it in the evening after Lakshmi puja. A ritual known as the lighting of Yamadeep is done on this day in the evening placing the lamp at the entrance of the house. This is said to keep the god of death away from the home. <cmsannotation type="cmsannotation" annotationid="What you can buy on Dhaneras 2023" comment="subhead" text="What you can buy on Dhaneras 2023">What you can buy on Dhaneras 2023</cmsannotation> - The beliefs associated with Dhanteras has fueled the shopping mania of people. Almost all businesses do extremely well on this day as people throng at the shops to buy a long list of things that are believed to bring them luck and prosperity. - Buy silver or brass utensils and keep them in the eastern direction of your home. - Buying a broomstick on this day is said to ward off the poverty from home. - This is also the best day to buy electronic items like refrigerator, electric oven, laptops and mobile phones. Such things need to be kept in the north-east direction of the home. - Business owners can buy account books on this day and start a new account. You can also buy the stationery and tools required for your profession. Place these account books and stationery items in the western direction of the house. It is auspicious to place these objects in worship on this day. - Buy 11 Gomti Chakras on Dhanteras, wrap them in a yellow cloth and place the bundle in a safety locker for inviting good luck. - One of the most auspicious items to buy on this day is a gold coin with the image of Goddess Lakshmi imprinted on it. This item can be worshipped on this day and kept in the safety locker or treasure chest. - Jewelry, silver coins, swastika symbol and cosmetic items are best bought on this day. <cmsannotation type="cmsannotation" annotationid="What you must not buy or do on Dhanteras" comment="subhead" text="What you must not buy or do on Dhanteras">What you must not buy or do on Dhanteras</cmsannotation> While many people suggest you the list of items you can buy on Dhanteras, there are a few items that you must never buy on this day if you do not want to fall into misfortune. Never buy sharp objects, iron items, stainless steel utensils (they have a big percentage of iron in them), black color things, glass objects, fake gold and oil. If you wish to buy a car on the day of Dhanteras, do not make the payment on this day. It is also not auspicious to give away gifts on this day. On the day of Dhanteras, do not make loan repayments or pay past bills. Never give or take any loans on this day.

Dhanteras 2023: What we can do and buy on Dhanteras

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword> marks the beginning of the five day Diwali festival. Celebrated one or two days before the major Diwali festival, Dhanteras falls on the thirteenth day of the waning phase of the lunar month in the month of Kartika. Dhanteras is a special occasion for the Hindu households and business communities as it carries a lot of material, religious and spiritual significance. <cmsannotation type="cmsannotation" annotationid="Dhanteras 2023" comment="subhead" text="Dhanteras 2023">Dhanteras 2023</cmsannotation> Goddess Lakshmi, the source of all wealth and prosperity is invited on Dhanteras with an elaborate puja. In some houses, small footsteps are drawn in vermilion in a row from the entrance to the puja room indicating that the goddess walks inside the household to bless the puja and fill the home with prosperity and auspiciousness. In the evening of Dhanteras, earthen lamps are lit at the entrance and the entire household in order to dispel the evil spirits and also get the blessings of Lord Yama. Business people celebrate Dhanteras with pujas to Lakshmi and Kuber, the god of wealth. People buy gold, silver and copperware on the day of Dhanteras as a mark of bringing good luck and prosperity to the household. Cows are also worshipped on this day in many regions. <cmsannotation type="cmsannotation" annotationid="Do's for Dhanteras Puja" comment="subhead" text="Do's for Dhanteras Puja">Do's for Dhanteras Puja</cmsannotation> Perform Lakshmi puja on the day of Dhanteras without fail. The tradition says Lakshmi puja must be performed on the day of Dhanteras during Pradosh Kaal which means the two hours duration that immediately follows the sunset. Performing Lakshmi puja during this time can bring prosperity and good luck into the household. Dhanteras also known as Dhantrayodashi is the best day for buying gold. It is said the gold bought on this day will multiply in a lucky manner. The other items that you can buy on this day to bring auspiciousness and luck into the homes include copperware, silver and gold coins, silver idols of Lakshmi, Kuber and Ganesh. Cow worship and feeding the cows with jiggery and fodder on this day is considered to be highly auspicious. Dhanteras is the day when Lord Dhanvantri, the Lord of Medicine emerged from the ocean. Hence it is highly auspicious to buy medicines and donate them to poor people. Especially donating eye and ear drops to people on Dhanteras can bring good luck. <cmsannotation type="cmsannotation" annotationid="Don'ts for Dhanteras Puja" comment="subhead" text="Don'ts for Dhanteras Puja">Don'ts for Dhanteras Puja</cmsannotation> If you wish to enjoy good health and prosperity, avoid indulging in any kind of sexual activity on Dhanteras day. On the day of Dhantrayodashi, abstain from consuming liquor and non-vegetarian foods. Never speak ill of the people whom you do not like and exercise a good control over your tongue. Never inflict any kind of troubles on anybody during the course of Diwali festival and especially on the day of Dhantrayodashi. Do not give money to anyone on this day. Do not make any bill payments on Dhanteras. Avoid activities like paying back loans on this day or borrowing money from others. Symbolically this must be the day of receipts and not debits. On Dhanteras, do not buy items with sharp edges, leather items and items that are made of iron. Avoid buying black color things on Dhanteras.

The dos and don'ts rule during Dhanteras 2023 puja time and date

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword> is celebrated on the first day of the five day long <keyword id="451596" type="PERSON" weightage="20" keywordseo="Diwali-festival" source="Orion">Diwali festival</keyword>. The suffix ‘Teras’ in Hindi is synonymous with the word Trayodashi in Sanskrit which refers to the thirteenth day of the waning phase of the moon. The different rituals connected to Dhanteras aim at praying for the prosperity of the household and the health and long life of the husband. On the day of Dhanteras, many households perform Laxmi puja. Dhanteras sets the auspicious and celebrative mood for the <keyword id="3405" type="PERSON" weightage="20" keywordseo="Diwali-celebrations" source="Orion">Diwali celebrations</keyword>. Here is a highly interesting mythological story connected to Dhanteras. <cmsannotation type="cmsannotation" annotationid="The mythology story behind Dhanteras" comment="subhead" text="The mythology story behind Dhanteras">The mythology <keyword id="8248231" type="General" weightage="100" keywordseo="story-behind-dhanteras" source="Orion">story behind Dhanteras</keyword></cmsannotation> Once upon a time, there was a king named Hima who ruled over his kingdom with justice and love as the two tools of his governance. He had a son and the astrologers predicted that his son would face the end of his life due to snake bite on his sixteenth year. A sense of deep anguish tormented King Hima’s heart and he searched for ways to save his son’s life. As per the advice of a renowned astrologer, he got his son married to a girl who had a lucky horoscope. The couple lived happily for a few years. The boy neared his sixteenth year and the king started worrying about the impending death of his son. The girl launches an adventure The astrological predictions said a snake would bite the boy when he stepped into his sixteenth year of life on the earth. On the eve of the boy’s sixteenth birthday, the girl hatched a clever plan to save the life of her husband. She gathered all her jewels and piled them up in front of the main door. She advised her husband not to sleep and she too stayed awake throughout the night. She sat near the entrance of the home guarding the main door. Lord Yama arrives story During the appointed hour of taking the boy’s life, Lord Yama, the god of death arrived in front of the house in the form of a serpent. The snake crawled its way to the main door of the house. When the snake was about to enter the door, the pile of ornaments stopped it on the way. The ornaments were so dazzling that the snake could not see anything around it clearly. Meanwhile, the girl kept singing melodious songs throughout the night. The songs were so alluring that the snake stayed at the doorstep enjoying the songs. The time to take the life of the boy elapsed and Lord Yama in the form of snake had to give up his mission. Thus the witty idea of the girl helped save the life of her husband. Dhanteras was born story This legend gave rise to the event of Dhanteras celebrated year on year on the same day of Krishna Paksha Trayodashi in the month of Kartika just before the Diwali festival. The popular belief among the Hindus has helped continue this holy tradition that says Dhanteras is the surest way to invite prosperity into the household and seek the long life of the husband.

Dhanteras 2023: what is the story behind Dhanteras

Govardhan Puja is an important event celebrated on the fourth day of the five day long Diwali festival. In 2019, Govardhan Puja falls on Monday, October 28. The line of events during the Diwali festival include Dhanteras, Chhoti Diwali, Diwali, Govardhan Puja and Bhai Dooj starting from Friday, October 25, 2019 and concluding on Tuesday, October 29, 2019. Govardhan Puja timing Govardhan Puja Muhurat on Monday, October 28, 2019 is from 3:36 pm to 5:51 pm with a duration of 2 hours 14 minutes. Origin of Govardhan Puja Govardhan Puja has its roots in the age of Dwapar during Krishnavatar. When little Krishna grew up in the village of Gokul, he initiated Govardhan Puja in order to pay tribute to the Govardhan hill, the small hillock of the village that provided nourishment to the cows of the village and some essentials for the village households. Govardhan Puja story During those days, the people in the village of Gokul performed elaborate pujas to please Indra, the king of gods. Krishna advised the villagers to worship the Govardhan hill instead of Indra as the hill was highly supporting their lives and provided nourishment to the cows. Seeing the villagers neglect him and worship the Govardhan hill, Indra got angry and showered torrential rains on the village of Gokul. Krishna saves the village The village folks and cattle could not bear the torrential downfall. In order to save them, Lord Krishna lifted the Govardhan hill and held it like an umbrella over all of them for a period of seven days. Indra realized he will never be able to win Krishna who was verily the avatar of Lord Vishnu finally got humbled and spared the village. Annakoot puja The villagers prepared elaborate foods consisting of about 56 items called as Chappan Bhog and offered to little Krishna who neither ate nor slept over the seven days while holding the hill to protect the villagers and cattle. This event gave rise to the ritual known as Annakoot puja which is performed on the day of Govardhan puja. People prepare a lot of dishes and worship Krishna on this day. Govardhan Puja procedure Perform Govardhan puja during the right Muhurat given above. Clean the household and install a picture of Govardhan hill. You can also make the image of Govardhan hill in clay or cow dung. Offer sugarcane, peda, badasha and others to the Govardhan hill to start the puja. Light the lamp and offer roli and tilak. Leave a silver coin in the plate. Let someone in the household read the story of Ma Lakshmi. Others must listen to the story with rapt attention. At the end of the story reading, the silver coin must be offered along with sweets and fruits to the person who read the story. Prayers are offered to the Govardhan hill and the offering done to Lord Krishna during the puja consists of 56 varieties of dishes specially prepared for the puja. To conclude the puja, say your prayers and do namaskar in front of the altar. Share the Prasad with the family members and invitees.

Govardhan puja time, date, all schedule you need to know

Diwali is a five day long festival in India. Diwali is a vibrant festival celebrated with the biggest enthusiasm by Hindus, Jains, Sikhs and others in India. Irrespective of the regional differences in how Diwali is celebrated, the top highlights of Diwali are lighting lamps, wearing new clothes, sharing sweets, feasting, bursting crackers and performing pujas at homes and business places. <keyword id="31818" type="PERSON" weightage="20" keywordseo="Diwali-Puja">Diwali puja</keyword> is said to bring prosperity, wellness, wealth and happiness into homes. <keyword id="8263943" type="UNKNOWN" weightage="20" keywordseo="diwali-schedule">Diwali Schedule</keyword> 2019 The five day long Diwali celebrations start on October 25, 2019 and conclude on October 29, 2019. The list of events for Diwali are as follows. October 25, 2019 (Friday) Dhanteras October 26, 2019 (Saturday) Chhoti Diwali or Naraka Chaturdashi or Hanuman Puja October 27, 2019 (Sunday) Main Diwali Festival and Lakshmi puja October 28, 2019 (Monday) Govardhan Puja October 29, 2019 (Tuesday) Bhai Dooj The main Diwali festival On the day of Diwali, many people perform Lakshmi puja. This year, the main Diwali festival falls on Sunday, October 27, 2019. The best time for Diwali Lakshmi puja is between 06:43 pm and 08:15 PM on this day. Diwali celebration in households There are several regional variations on how Diwali is celebrated in India. However, the main aspects of Diwali celebrations are notably the same across the country. People clean up their homes, decorate it, draw rangolis, light lamps and perform pujas at homes. Delicious dishes and new clothes are the most integral part of Diwali celebrations. Bursting crackers is a great excitement for families on the day of Diwali. Due to environmental concerns, fireworks and crackers are restricted this year. Hence people are finding some alternative ways to celebrate Diwali with merriment. The importance of Diwali for business communities For many business communities in India, Diwali is the last day of the financial year. Hence, performing Lakshmi puja on this day is considered very auspicious and it becomes a kind of invitation to Goddess Lakshmi to bless the business with prosperity and success during the coming year. The businessmen place the new account books, silver and gold coins and other important tools and things connected to their trade in front of the altar on the day of Diwali puja. Auspicious things to do on Diwali day Diwali day starts with holy bath. It is very auspicious to take bath in the Ganges. People who do not have access to the Ganges waters have a dip in other holy rivers or mix up a few drops of Ganga water in the water they use for bathing and purification rituals. Wear new clothes, share sweets, do charities, burst crackers and socialize with friends and families. Decorate the homes and business places with rangolis, flowers and festoons. Light lamps in the morning and evening and arrange them in different patterns throughout the house and business places. In the evening Pradhosh Kaal on the day of main Diwali celebrations, perform Lakshmi puja and Kuber Puja. Final word about Diwali Diwali is a festival that unites families, friends and people together. This festival refreshes and rejuvenates the human consciousness. Celebrate Diwali in a traditional way and fill your homes and businesses with prosperity and happiness.

Diwali puja time, date, all schedule you need to know

Festival messages help us stay connected with our near and dear ones. People exchange messages, greetings and wishes during festivals in order to share their joys and wishes with their contacts. The internet and digital technology have made it extremely easy to send festival messages. A few years back, selling greeting cards was a thriving business. People bought pre-printed greeting cards from shops, scribbled their personal messages in them and posted them to their dear ones. Today, we no more see any shops for greeting cards. People use social media sites like Facebook, Twitter, Instagram, WhatsApp, Email and messaging apps to send festival messages. In this way, you can send personalized messages instantly without spending much time and effort. Above all, sending messages on the internet does not cost you anything. As you do not have to buy printed cards, your messages have become environment friendly. Dhanteras also known as Dhantrayodashi is an important day that marks the beginning of the five day Diwali celebrations. On the day of Dhanteras, people buy silver, gold, utensils, vehicles, furniture and household items as a sign of inviting good luck into homes. Pujas performed on Dhanteras aim at seeking the blessings of goddess Lakshmi and Kuber for the welfare of the family members. Greet your dear ones on Dhanteras with some apt messages choosing from the ones below. - May this Dhanteras bring in new dreams, fresh hopes, undiscovered avenues, different perspectives, everything bright and beautiful and fill your days with pleasant surprises and moments. Happy Dhanteras. - May Goddess Lakshmi bless your business to do well in spite of all odds like the enduring charms of gold and diamonds. Happy Dhanteras 2023! - May your life be full of happiness and harmony with enough wealth to give you all comforts you ever wished. Stay blessed. Happy Dhanteras! - Wishing a very Happy Dhanteras to everyone. May the blessings of Lord Kuber and Lord Dhanvantari showers on you always. - May this Dhanteras bring new dreams, new hopes and fill your days with pleasant surprises and moments. Happy Dhanteras to you and your family! - DHANTERAS ka shubh din aya. sabke liye nayi khushiya laya. LAKSHMI GANESH viraje apke ghar me. sada rahe sukho ki chhaya.HAPPY DHANTERAS - Warm wishes on the auspicious occasion of Dhanteras to you. May Lord Kuber shower you with wealth and prosperity for a beautiful life. - Sun glows for a day, candle for an hour, matchstick for a minute, but a wish can glow days forever. So here is my wish for a glowing Dhanteras. Happy Dhanteras. - God’s blessing may come as a surprise and how much you receive depends on how much your heart can believe. May you be blessed beyond what you expect. Happy Dhanteras! - Ye dhanteras kuch khaas ho, Dilon mein khushiyaan, ghar mein sukh ka vaas ho, here, moti par aapka raaj ho, mitey duriyaan, sab aapke paas ho. Happy Dhanteras!

Dhanteras 2023 messages and wishes for your dear ones

Gold and gold ornaments are something integral to Indian tradition. Gold is considered as a symbol of luck, prosperity, abundance and auspiciousness. In fact people see gold as embodying Goddess Lakshmi, the goddess of wealth in it. <cmsannotation type="cmsannotation" annotationid="Indians love gold" comment="subhead" text="Indians love gold">Indians love gold</cmsannotation> Indian households take a sentimental interest in buying gold. India has recently overtaken China in becoming the largest importer of gold on the earth. People consider it auspicious to <keyword id="2329317" type="PERSON" weightage="20" keywordseo="buy-gold" source="Orion">buy gold</keyword> on festivals like Makar Sankranti, Dussehra, Navratri, Gudi Parva, <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali" source="Orion">Diwali</keyword>, Akshaya Tritiya and <keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword>. It is considered highly auspicious to <keyword id="8248136" type="General" weightage="20" keywordseo="buy-gold-on-dhanteras" source="Orion">buy gold on Dhanteras</keyword>. Some of the beliefs attesting this tradition are discussed here. <cmsannotation type="cmsannotation" annotationid="Shopping for gold on Dhanteras" comment="subhead" text="Shopping for gold on Dhanteras">Shopping for <keyword id="6994209" type="General" weightage="20" keywordseo="gold-on-dhanteras" source="Orion">gold on Dhanteras</keyword></cmsannotation> On the day of Dhanteras, the sale of gold reaches one of its annual peaks in India. The term Dhanteras translates as dhan (wealth) teras (thirteenth day). People buy gold bars, gold ornaments, gold coins silver coins or silver ware on this day. <cmsannotation type="cmsannotation" annotationid="The legend behind Dhanteras" comment="subhead" text="The legend behind Dhanteras">The legend behind Dhanteras</cmsannotation> Once upon a time, there was a king named Hima. He had a son of sixteen years. The king got him married to a girl. Astrologers predicted that the prince would die of snake bite on the fourth day of his marriage. This information made the king and the bride misery stricken. The bride was a clever and highly devoted girl. She hatched a plan to save the life of her husband. <cmsannotation type="cmsannotation" annotationid="Dhanteras is celebrated for the first time" comment="subhead" text="Dhanteras is celebrated for the first time">Dhanteras is celebrated for the first time</cmsannotation> On the day when the astrologers had predicted the death of the boy, the girl collected all the ornaments and gold in the palace and placed them in a heap in front of the main door. She advised the prince not to sleep and sat with him narrating some interesting stories and singing some melodious songs. The couple sat awake throughout the night. <cmsannotation type="cmsannotation" annotationid="Lord Yama arrives" comment="subhead" text="Lord Yama arrives">Lord Yama arrives</cmsannotation> During the scheduled time of taking the prince’s life, Lord Yama arrived near the palace. He took the form of a serpent which was supposed to bite the prince to death. As the serpent neared the main door of the palace, the heap of ornaments and valuables blocked its way, the dazzling brilliance of the items nearly blinded the vision of the snake. The snake could not enter the palace. Meanwhile, the snake was charmed by the melodious songs sung by the girl. Hence the snake laid there all night long listening to the songs. <cmsannotation type="cmsannotation" annotationid="The time of death lapses" comment="subhead" text="The time of death lapses">The time of death lapses</cmsannotation> The time that the planets had scheduled for the prince’s death elapsed and the serpent lost its mood to bite the prince. Lord Yama in the disguise of the snake left the house without taking the life of the prince. Thus, with her clever strategies and devotion to God, the girl could successfully save the life of the prince. <cmsannotation type="cmsannotation" annotationid="Dhanteras tradition begins" comment="subhead" text="Dhanteras tradition begins">Dhanteras tradition begins</cmsannotation> The legend of how the prince was saved from death inspired the tradition of buying gold on the day of Dhanteras. Gold is kept in puja on the day and a lamp known as Yama Deep is lit in front of the main door seeking the blessings of Lord Yama and goddess Lakshmi.

Why Indian people purchase gold on Dhanteras festival

New clothes, delicious sweets, crackers and some quality time with family and loved ones – this is what marks <keyword id="188" type="ENTERTAINMENT" weightage="100" keywordseo="Diwali">Diwali</keyword> for us Indians. Having spent years lighting diyas and making rangolis, we all know the underlying reason for the massive celebrations that await the country as the festival of lights approaches. It is one of the most exciting festivals that India looks forward to – one that celebrates new beginnings and the triumph of good over evil and light over darkness! While reasons for some of the rituals followed during the festive season are known to everyone, certain others are done blindly with an acceptance that it may be a part of the way society has celebrated this festival since time immemorial. But let us tell you, every little ritual from making rangolis to cleaning the house to lighting diyas, everything has a peculiar reason to it, here they are: 
 
Observing <keyword id="4067" type="UNKNOWN" weightage="100" keywordseo="Dhanteras">Dhanteras</keyword>, <keyword id="59958" type="UNKNOWN" weightage="100" keywordseo="Bhai-Dooj">Bhai dooj</keyword> as isolated festivals: 
 
These are two well-known festivals that even a kid raised in an Indian family would know about. Dhanteras is a popular tradition to purchase utensils, electronics and gold jewellery. On Bhai Dooj, sisters give special gifts to their brothers and pray for their well-being and long life. We all know that, yes. But did you know, these smaller events are actually a part of Diwali. Diwali is not a one-day festival. It’s actually a five-day long festival beginning with Dhanteras (Festival of Wealth), Naraka Chaturdasi (Day before Diwali also called Choti Diwali), Amavasya (New moon), Kartika Shuddha Padyami (Day after Diwali) and Bhai Dooj (ritual commemorating brother-sister relationships). 
 
Worshipping only <keyword id="462664" type="ORGANIZATION" weightage="100" keywordseo="Goddess-Lakshmi">Goddess Lakshmi</keyword> on Diwali 
 
For years, we have stood in front of idols with folded hands on the festival of lights. By now, we know that Goddess Lakshmi is the show stealer but do we know why? Lakshmi Puja is performed on the following day of Amavasya, the new moon night. It is widely believed that Goddess Lakshmi’s destroyer form (marak form) is active on this day and she is in search of the cleanest house to bring an end to all negative energies and offer blessings of fortune and prosperity to the family. It is precisely this reason why a broom is kept when prayers are done and the house doors are left open to welcome the goddess. 
 
Cleaning the house before Diwali 
 
Just as mentioned above, mythology suggests goddess Lakshmi enters only the cleanest houses to give her blessings. That’s why you hear mothers hyperventilating looking at that dust-laced furniture and cloth-laden bed boxes! How will the goddess touch upon you with all that dirt! 
 
Lighting Diyas: 
 
Yes, it is to celebrate the homecoming of Shri Ram, but that’s not it! Goddess Lakshmi is believed to enter not only the cleanest, but also the brightest house. 
 
Making rangoli 
 
Rangoli is preferably smeared at the main entrance of the house in the form of both - a belief and a custom. They beautify the entrances in the houses, but are also believed to keep bad spirits at bay as well as curb negativity. It further attracts wealth, happiness as well as prosperity into the house. 
 
Playing Tambola/card games 
 
It’s not just for fun, there’s mythological significance to this. Firstly, playing card games during Diwali is believed to bring good luck and prosperity in the year ahead. But it is also believed that Goddess Parvati played dice with her husband Lord Shiva on this day. Elated with her victory, she announced that whoever gambled on Diwali night would mint wealth throughout the year. As Goddess Lakshmi is an incarnation of Parvati, she visits earth to bestow pecuniary benefits on anyone found gambling. 
 
(Image credit: Economic Times)

6 things we do on Diwali even we don’t know why

<ul><li>Snapdeal added 6 million new buyers on its platform during the pandemic.</li><li>Its recent 5-day sale kicked-off on October 16 and ended on October 20. </li><li>Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw during its pre-Diwali sale, its plan to go deeper into Bharat and USPs that helped it stand out in the clutter of online sales. </li></ul>Indian consumers have always been value-conscious, who take pride in their haggling skills and with the pandemic, buyers are expecting greater value for their spends. Therefore, e-commerce player Snapdeal’s sale, which took place between October 16 to 20, focused on offering ‘Kum Mein Dum Diwali,’ i.e., value deals for lesser money. According to Snapdeal, less than 5% percent of retail is online and during this on-going <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>, the platform’s aim is to bring more users online and give them strong reasons to switch. Snapdeal observed that consumers weren’t willing to buy premium brands this year and wanted to access the online platforms in their regional language. So, as other e-commerce platforms offered premium brands at a discounted price, Snapdeal wanted to make online shopping more inclusive for buyers across India. It focused more on non-metro cities, which is a market with potential 400 million users and shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal among many others. Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. It also updated its user interface by adding eight languages including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi, and Marathi. As a result, 70% of its orders were received by sellers located beyond the top 5 metropolitan areas of the country and 90% of its orders were placed from non-metro cities. We caught up with Rajnish Wahi, Senior Vice President, Snapdeal to further understand some of trends that the platform saw during its sale. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's sale is relevant to consumers? Snapdeal is sharply focused on catering to the value-conscious consumers, who see e-commerce as the connecting link between their aspirations, access and affordability. Our theme for this year’s festive sale - “Kum Mein Dum Diwali '' clearly communicates our core message - your shopping rupee has more value this year. As part of our sale preparations, we had conducted a survey of nearly 1.25 Lakh users and one of the key insights was user unwillingness to pay for brand premiums this year and instead focus on the functional value of their purchases. Based on these inputs, the festive assortment was expanded in a focused manner by on-boarding additional sellers for popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc. Shaping our sale offers around the clearly-stated expectations of our customers and conveying the same unambiguously through our festive promotions and digital marketing is the sum and substance of our festive communication. Q. This year is different. People have been observed to be judicious in spending. How has the consumer sentiment improved? While 2020 has been a volatile year, we see that there are many tailwinds that are propelling our business. The pandemic has resulted in redistribution of demand between offline and online channels, with online gaining share due to its inherent advantages of reach, convenience, large assortment and safety of buying from home. It has also accelerated the familiarity and acceptance of e-commerce amongst new buyers. With the pandemic, consumers have become more price conscious and are likely to opt for lesser-priced products, while not compromising on their quality expectations. Given all of this, we have seen two sets of buyers come on Snapdeal - one which is trading up to a better assortment and one that is trading down and opting for better functional value instead of big brands. In fact, we have added 6 million new buyers on our platform in the pandemic. We are witnessing the return of enthusiasm for festivities and it is also apparent that online channels will be a preferred medium for a larger number of buyers this year. But it will also be different this year, as more people will be price conscious and will look to spend on quality products that suit their price sensibilities. In a way, Snapdeal’s “Kum Me Dum” focus is about “offering more choices at price points better than last year”, especially for popular categories like home &amp; fashion, which has been made possible by year-long focus on expanding our value selection. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? Snapdeal is synonymous with value e-commerce. While others in the industry are now starting to build a value segment, we at Snapdeal have been focused on “only value” for the last three years. While other platforms are making efforts to sell branded items at discounted prices, these are still not affordable for a majority of the buyers in the country. On the other hand, we are focussed on bringing the depth and diversity of India's bazaars &amp; markets to the doorsteps of our users. On Snapdeal, buyers find endless varieties of regional and local brands that not only serve their needs, but also offer immense value at affordable prices. The result of our “Kum Mein Dum” Diwali sale bears testimony to this - more than 80% of Snapdeal’s Diwali shoppers chose to buy regional &amp; local brands on Snapdeal. The strong growth of lesser-known brands relative to national/international brands has been because of two key reasons: increased choice and a substantial price difference. Our value-focused positioning runs consistently through our selection and communication and is one the reasons why 90% of our orders flow from non-metros cities and towns across the country. Q. What are some of the other trends you are expecting to see this festive? Our first sales results are out and are reflective of how close the lives of users revolve around their homes. The sale in the home products category has grown by 30% over last year and has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal. The growth in the home category is propelled by popular products like kitchen appliances, kitchenware, bed &amp; bath,decor,cleaning equipment, lighting and comforters &amp; blankets etc. This growth in the fitness category reflects the extra time that people have on their hands and also underscores heightened awareness about personal health &amp; fitness. This category has grown by 45% over last year led by gym essentials like tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengtheners etc. Users buying sports equipment like badminton racquets &amp; cricket sets and weighing machines are also strong consumer trends. While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is an increased spending on kidswear in the festive season. . Among popular picks in Snapdeal’s Diwali sale are men’s &amp; women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased. Snapdeal also witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country. While in the previous years, shoppers used e-commerce channels to buy and ship to families &amp; friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off. Q. How are you working towards improving the overall consumer experience? E-Commerce in India has grown beyond the first 100 Mn largely urban, English-speaking users. A market of potentially 400 Mn users is now emerging across India’s smaller non-metro cities. This is a very diverse cohort in terms of languages spoken, literacy levels, frequency of online purchases and familiarity with technology. A large part of Snapdeal’s existing user base and new users come from this cohort and all our focus and efforts are on building the right experience that our users want. That means we work tirelessly to give them a wide array of products to choose from, and at just the right prices they are looking to spend. We also make it easy in many other ways for users to buy on Snapdeal. This includes providing interfaces on our app &amp; m-site in eight Indian languages, so that they can browse through products &amp; transact in a language of their choice. We also enable conversation with our customer service agents in multiple Indian languages. Transaction and promotional messages all are available in many Indian languages. Some other ways, in which we support our users to buy is by helping them make well-informed choices through short 10-second product videos which are far more captivating and help buyers to make decisions faster than static pictures of the products concerned, easy 7-days return, no questions asked refunds policy. We are the only platform that provides uninterrupted access to cash-on-delivery option even during the turbulent early days of pandemic lockdowns. Q. Which are your strongest markets currently? How are you planning to strengthen your presence in other markets? We have a strong pan India presence. During the current sale and consistent with Snapdeal’s positioning, more than 90% of Snapdeal’s orders were placed from non-metro cities. Populous cities like Nagpur, Vijayawada, Surat, Bhopal, Chandigarh, Visakhapatnam, Ranchi, Patna, Guwahati and others continued to drive orders on Snapdeal, but smaller cities like Sagar (Madhya Pradesh), Raniganj &amp; Durgapur (West Bengal), Patiala &amp; Gurdaspur (Punjab), Anand, Bharuch, Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) also clock impressive order volumes. With our recent network expansion, Snapdeal has also shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal amidst many others. Q. What are your current MAUs? More than 70 million users visit Snapdeal every month to browse and buy from our vast catalogue of 220 million plus listings. Q. What kind of target have you set for this year's sale? Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? What kind of numbers do you aim to reach this year? Less than five percent of retail is online, which is an incredibly small penetration number. In our view, Diwali or not, our job to bring more buying options for our users doesn’t change. Diwali does serve as a milestone to accelerate some of our related initiatives or build virtual infrastructure to connect the dots between demand and supply in our country. This year, ahead of the festive season, we on-boarded additional sellers of popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc., as indicated by our users in a survey. In the run-up to Diwali, Snapdeal also on-boarded 5000 manufacturer-sellers who sell products like water purifiers, choppers &amp; blenders, steel &amp; copper utensils, crockery items, bedsheets, quilts, geysers, etc directly from their manufacturing units. This year, we knew more and more people would be buying online and ahead of the sale, and expanded our network to add 1300 new pin codes to go deeper into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders, reaching out to 50 million additional users. Today, we are India's leading value-focused marketplace with more than 500,000 registered sellers and we cover 27000 + pin code areas across the length and breadth of the country.

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