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The time for lamps, lights, festive cleaning, and shopping is upon us! Diwali festivities start with <keyword id="23288581" type="General" weightage="20" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> on Tuesday, October 29. Also referred to as <keyword id="23672565" type="General" weightage="20" keywordseo="Dhantrayodashi" source="keywords">Dhantrayodashi</keyword>, this day is celebrated with great joy and devotion by many Hindus. It involves worshipping <keyword id="23220366" type="General" weightage="20" keywordseo="Lord-Kuber" source="keywords">Lord Kuber</keyword>, the god of wealth, and Lord Dhanvantri, the god of medicine. Additionally, buying gold or silver on this day is seen as particularly auspicious. As <keyword id="23642266" type="General" weightage="20" keywordseo="Dhanteras-2024" source="keywords">Dhanteras 2024</keyword> approaches on October 29, here’s everything you need to know about the festival, including the date, Shubh Mahurat timings, and other key details. <h2>Significance of Dhanteras</h2>Dhanteras hold deep significance in Hindu culture, symbolising both wealth and well-being. Celebrated on the 13th day of the lunar calendar, the festival honours not only financial prosperity but also the birth of Lord Dhanvantri, the divine figure associated with health and medicine, highlighting the importance of both wealth and good health in life. <h2>Dhanteras 2024 Mahurat timings</h2>This year, Dhanteras begins with the Trayodashi Tithi starting at 12:01 AM on October 29 and ending at 2:45 AM on October 30. The best time for the Dhanteras Puja is between 7:27 PM and 9:16 PM on October 29. The Pradosh Kaal will be from 6:37 PM to 9:16 PM. <h2>Rituals</h2>Dhanteras marks the start of the weeklong Diwali celebrations, culminating in Bhai Duj. Families begin the day with cleansing rituals, such as bathing and deep cleaning of their homes, to welcome prosperity. Houses are beautifully decorated with flowers, rangoli designs, and glowing lights to enhance the festive spirit. <div type="Article" hostid="261" msid="79183505" title="Happy Dhanteras 2024 messages and wishes" mstype="2" mssubtype="0"></div> A long-standing tradition during Dhanteras is the purchase of new items—especially gold, silver, and kitchen utensils—as it is believed to bring good luck and prosperity into the household. Many families see this as a way to ensure wealth and success for the coming year. In the evening, they also observe the ritual of <keyword id="23672566" type="General" weightage="20" keywordseo="Yama-Deepam" source="keywords">Yama Deepam</keyword>, where a special four-faced diya with four wicks is lit to honour Lord Yama, the god of death. This act symbolises the removal of fear, negative energy, and obstacles from one’s life, seeking protection and well-being for loved ones. The diya is often placed at the entrance of homes to ward off evil and ensure a bright, positive future. SEE ALSO: <a href="https://www.businessinsider.in/thelife/webstories/dhanteras-2024-auspicious-items-to-buy-and-what-to-avoid/slidelist/114503989.cms" data-type="tilCustomLink" target="_blank">Dhanteras 2024: Auspicious items to buy and what to avoid</a>

Dhanteras 2024: Everything you need to know about rituals, auspicious timings and significance

India is celebrating <keyword id="23288581" type="General" weightage="20" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> today, even as the public remains cautious about adding gold's glitter to their portfolios, given the metal's sky-high prices. <keyword id="19910265" type="General" weightage="100" keywordseo="gold-prices" source="keywords">Gold prices</keyword> went past the Rs 81,000 mark today in Delhi. Per IBJA (<keyword id="20397944" type="General" weightage="20" keywordseo="India-Bullion-and-Jewellers-Association" source="keywords">India Bullion and Jewellers Association</keyword> Ltd.), the cost of 24K gold stood at Rs 7,885/gram today, while 22K gold was priced at Rs 7,695/gram. While jewelers anticipate some increase in customer footfall today, between afternoon and late evening, the All India Gem and Jewellery Domestic Council expects sales volumes to remain steady at around 20 tons. However, per their estimates, sales this year might be down by 5% compared to last year. The <keyword id="19921618" type="General" weightage="20" keywordseo="Confederation-of-All-India-Traders" source="keywords" meta.keywordsubtype="org" meta.entityname="Confederation of All India Traders" meta.hostid="261" meta.entityid="Confederation of All India Traders">Confederation of All India Traders</keyword> (CAIT) projects nationwide retail trade worth Rs 50,000 crore during this Dhanteras. Even quick-commerce companies are cashing in on the Dhanteras sentiment. While Blinkit has partnered with Joyalukkas and Malabar Gold and Diamonds to deliver gold and silver coins in 10 minutes, Zepto has teamed with Augmont and Malabar for the same. Per media reports, Swiggy Instamart has partnered with Muthoot Exim and Malabar, while BigBasket has tied up with Tanishq. Legend has it that it was on this day that Lord Dhanvantari, the deity of health, appeared today, making brass utensils particularly auspicious for purchase. People also seek blessings from Lord Ganesha, Goddess Lakshmi, and Lord Kuber, and it is considered auspicious to buy gold and silver jewelry, utensils, kitchenware, vehicles, garments, and electronics on this day. <h2>The appreciation of gold</h2> Gold has had a great run this year, having a YTD (yield-to-date) of 24%. Despite high prices, the demand for gold this festive and wedding season is expected to remain buoyant in India. The yellow metal's demand as a haven has jumped up significantly in recent times, owing to <keyword id="19955176" type="General" weightage="20" keywordseo="geopolitical-tensions" source="keywords">geopolitical tensions</keyword> like the ongoing Israel-Hamas conflict. Moreover, with governments across the world trying to tame inflation and boost spending by way of rate cuts, gold is increasingly being seen as an effective hedge against inflation. Experts suggest that the demand is set to remain elevated for the times to come. "The immediate outlook for gold remains robust, supported by the recent import duty reduction from 15% to 6%, which has already stirred significant market activity with imports doubling year-over-year. Despite price changes, the traditional festive and wedding seasons continue driving strong demand, with consumers adapting their purchasing patterns," says Vikas Singh, Managing Director &amp; CEO of MMTC-PAMP. "Looking ahead, multiple structural factors paint a positive long-term picture. There is an overall trend of increasing gold holdings providing sustained price support. While physical gold remains paramount, there's increasing interest in gold investments, particularly among urban consumers," he continues. <h2>How to check if your gold is pure </h2>First, always make sure to buy only hallmarked physical gold. "Hallmarking is the accurate determination and official recording of the proportionate content of precious metal in the precious metal article. Hallmarking provides consumers with third-party assurance and satisfaction that they get the right purity of gold (or silver), the government noted in a press release yesterday, urging customers to buy only <keyword id="23040621" type="General" weightage="20" keywordseo="hallmarked-gold" source="keywords">hallmarked gold</keyword> and silver. Hallmarked gold is characterized by a few specific marks, like the logo of BIS (Bureau of Indian Standards), the jeweler's mark, and that of the hallmarking center. During the process of hallmarking, each piece of gold or silver is assigned a 6-digit alphanumeric code or HUID (Hallmark Unique Identification). Download the BIS Care app on your phone and enter this code using the verify HUID icon on the app. This will help you test the veracity of your purchased gold.

Gold continues to shine bright on Dhanteras, but should you participate in the glitter?

Just as India gears up to celebrate Dhanteras tomorrow, in some good news for Indians, <keyword id="19910265" type="General" weightage="100" keywordseo="gold-prices" source="keywords">gold prices</keyword> today witnessed a dip of about Rs 10, with 24-carat gold currently valued at Rs 8,045.3/gram and 22-carat gold at Rs 7,376.3/gram. As per the <keyword id="23632186" type="General" weightage="20" keywordseo="All-India-Sarafa-Association" source="keywords" meta.keywordsubtype="org" meta.entityname="All India Sarafa Association" meta.hostid="261" meta.entityid="All India Sarafa Association">All India Sarafa Association</keyword>, gold prices fell by Rs 400 to Rs 81,100/10 grams in Delhi today. However, silver remained flat at Rs 99,500 per kg. Meanwhile, gold of 99.55 purity declined Rs 400 to Rs 80,700 per 10 grams on Monday. The value of gold as a symbol of wealth and prosperity in our culture is no secret, which is why Indians look forward to buying it on auspicious, festive occasions like Dhanteras. Moreover, with the wedding season setting in, the demand for gold is only set to increase in the months to come. At 24%, the yellow metal's annual return in 2024 has been nothing less than glittering. Compare this with the 14.88% returns gold delivered in 2023. The last time gold returns skyrocketed was at the peak of the pandemic, i.e., in 2019-2020, when gold's annual yields were at 24.45% and 28.24%, respectively. In 2024, gold's demand as a safe investment avenue has only skyrocketed. <keyword id="19955176" type="General" weightage="20" keywordseo="geopolitical-tensions" source="keywords">Geopolitical tensions</keyword> and inflationary pressures have pushed not just individual investors but even central banks to make a beeline for the yellow metal. During the second half of this year, India's RBI and Poland's National Bank were among the largest buyers of gold. Per a report by <keyword id="20046776" type="General" weightage="20" keywordseo="Religare-Broking" source="keywords" meta.keywordsubtype="org" meta.entityname="Religare Broking" meta.hostid="261" meta.entityid="Religare Broking">Religare Broking</keyword>, global official reserves of gold burgeoned by 290 metric tons during the first quarter of 2024. The momentum continued well into the second quarter as well, with global central bank gold purchases jumping by 6% to 183 tons during this period. "We continue to believe that gold has further upside potential wherein any dips could present buying opportunities. According to our recent quarterly report, a correction of 5-7% is plausible and could serve as an accumulation zone," note experts at Motilal Oswal Financial Services. <h2>Returns-wise, how has gold performed?</h2> Data from CapitalMind PMS suggests that between 2000 and 2024, gold has outperformed Nifty and silver in about 7 years. Nifty has been a clear winner overall, outpacing gold and silver in 12 out of 25 years in review. Silver only managed to inch past gold and Nifty in just 6 years. Per data, gold returns peaked at 29.9% in 2011, largely on the back of global financial uncertainty. Years where gold has delivered 20%+ returns <table style="border-width: initial; border-style: none; background-color: rgb(255, 255, 255); font-size: 16px; line-height: 1.6em; box-shadow: none; width: 468pt; font-family: Merriweather; table-layout: fixed; padding-bottom: 10px !important; background-image: inherit !important; background-position: inherit !important; background-size: inherit !important; background-repeat: inherit !important; background-attachment: inherit !important; background-origin: inherit !important; background-clip: inherit !important;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">Year </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">Gold Returns (in %) </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">Nifty Returns (in%) </td></tr><tr><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">2002 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">24.1 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">5.3 </td></tr><tr><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">2008 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">24.5 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">-51.3 </td></tr><tr><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">2009 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">24.9 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">77.5 </td></tr><tr><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">2010 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">21.7 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">19.2 </td></tr><tr><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">2011 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">29.9 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">-23.8 </td></tr><tr><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">2019 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">22.9 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">13.5 </td></tr><tr><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">2020 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">27 </td><td style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; font-size: 16px; vertical-align: top; overflow: hidden; overflow-wrap: break-word;">16.1 </td></tr></tbody><tbody></tbody><tbody></tbody></table>Source: CapitalMind PMS Not just in India, gold has delivered returns exceeding domestic equity markets in most emerging countries like Turkey and Argentina. Per the DSP Netra October report, over the last 26 years, equity markets in Turkey have delivered 21.2% returns, as opposed to gold, which has generated 29.3% returns during the same period. Similarly, in Argentina, equity markets have delivered 38.4% returns, while gold saw 44.3% returns in the same time frame. <h2>Stay put for Silver</h2> However, if experts at Motilal Oswal Financial Services are to be believed, the performance of silver could either match or outperform gold in the medium to long term, as <keyword id="20762025" type="General" weightage="20" keywordseo="silver-prices" source="keywords">silver prices</keyword> are expected to reach Rs 1,25,000 per kilogram on the Multi Commodity Exchange (MCX) and USD 40 per ounce on the COMEX within the next 12 to 15 months. In fact, even the YTD (yield to date) for silver is higher at 31.1% as compared to gold, which stands at 22.6%. However, do not go overboard with silver allocation in your portfolio.

Ahead of Dhanteras 2024, how has gold glittered so far this year?

Post the Fed's 50 basis point interest rate cut in September, the yellow metal has been scaling record highs every day. And per a recent <keyword id="22362020" type="General" weightage="20" keywordseo="UBS-report" source="keywords">UBS report</keyword>, its glitter is not going down anytime soon, with gold potentially touching $2,750 by the end of this year, and as much as $2,900 by the third quarter of 2025. Treasury yields, or interest rates have always had an inverse relationship with gold, which is why the metal's demand witnesses a notable uptick, every time the Fed slashes rates. This is because an interest rate cut reduces the yields i.e. returns that investors earn by way of having funds in government treasury bonds. As a result, investors tend to withdraw their money, weakening the dollar, thereby making the yellow metal a lucrative investment option. Going ahead, the markets are anticipating that the Fed will further bring down interest rates again, by around 75-100 basis points by the end of this year. As the CME FedWatch Tool indicates, there is now a 62.2% chance that the Fed will cut down interest rates by another 50 basis point during its meeting in November. This is also why <keyword id="19910265" type="General" weightage="20" keywordseo="gold-prices" source="keywords">gold prices</keyword> have been seeing a healthy growth in both domestic and international markets. According to a report by Angel One, the demand of safe-haven gold is only set to go up in the months to come. Apart from Fed's rate cuts and the upcoming <keyword id="20585365" type="General" weightage="20" keywordseo="US-elections" source="keywords">US elections</keyword>, there are tensions brewing globally on the geo-political front, with militant group Hezbollah's leader <keyword id="22445260" type="General" weightage="20" keywordseo="sayyed-hassan-nasrallah" source="keywords">Sayyed Hassan Nasrallah</keyword> killed in a powerful airstrike in Beirut. This has dealt a heavy blow to the Iran-backed group, as it reels from an escalating campaign of Israeli attacks. "In such times, zero-yield bullion tends to be a preferred investment, more likely so in a low-interest rate environment and also, during geopolitical turmoil", the note added. <h2>Momentum set to continue </h2>The bullion recently touched an all-time high price of $2,670 on September 24th, 2024, and has rallied as much as 10% during the past 6 months. Closer home, we are approaching the festive season, as India gears up to celebrate festivals like Diwali (Dhanteras) and Akshaya Tritiya in October. These have long been associated with heightened gold purchases in the country. Particularly, Dhanteras sees a surge in gold buying as it is considered an auspicious time to acquire new assets, majorly gold. As the UBS report states, "the metal's current elevated starting point provides increased scope for gains in the coming months, particularly as ETF demand accelerates. We recommend gold as a strategic hedge within a diversified portfolio, suggesting a 5% allocation to the precious metal". Alekh Yadav, Head of Investment Products at Sanctum Wealth, also advises making some allocation to gold in your portfolio, since gold has a negative correlation with equities; whenever equity markets correct, gold typically performs better. Given that US markets are currently at elevated valuations, gold can serve as a hedge against potential global equity corrections, he explains. "In conclusion, we believe that some allocation to gold, even at current levels, makes sense as a hedge against global risks", he continues. As a thumb rule, you should always have anywhere between 5-10% allocation to gold via digital gold, gold bonds, exchange traded funds (ETFs), sovereign gold bonds (SGBs) etc., since it serves as an effective hedge against inflation, and declining yields. Note that your allocation to gold should not be arbitrary or as a lumpsum, but rather in sync with your overall financial goals, and also, should be increased gradually, via SIPs. However, during prevailing economic conditions, increasing your investments in gold might not be a bad idea as well. But remember to consult with your financial planner over this. Over-investing in gold is also not advisable, since the asset class does not generate high-returns, which means a significant potion of your money could be stuck in a non-yield generating asset, when it could have been in equities or other assets, which generate comparatively more returns.

Is this a good time to invest in gold? Here's what experts are saying

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword> is celebrated on the first day of the five day long <keyword id="451596" type="PERSON" weightage="20" keywordseo="Diwali-festival" source="Orion">Diwali festival</keyword>. The suffix ‘Teras’ in Hindi is synonymous with the word Trayodashi in Sanskrit which refers to the thirteenth day of the waning phase of the moon. The different rituals connected to Dhanteras aim at praying for the prosperity of the household and the health and long life of the husband. On the day of Dhanteras, many households perform Laxmi puja. Dhanteras sets the auspicious and celebrative mood for the <keyword id="3405" type="PERSON" weightage="20" keywordseo="Diwali-celebrations" source="Orion">Diwali celebrations</keyword>. Here is a highly interesting mythological story connected to Dhanteras. <cmsannotation type="cmsannotation" annotationid="The mythology story behind Dhanteras" comment="subhead" text="The mythology story behind Dhanteras">The mythology <keyword id="8248231" type="General" weightage="100" keywordseo="story-behind-dhanteras" source="Orion">story behind Dhanteras</keyword></cmsannotation> Once upon a time, there was a king named Hima who ruled over his kingdom with justice and love as the two tools of his governance. He had a son and the astrologers predicted that his son would face the end of his life due to snake bite on his sixteenth year. A sense of deep anguish tormented King Hima’s heart and he searched for ways to save his son’s life. As per the advice of a renowned astrologer, he got his son married to a girl who had a lucky horoscope. The couple lived happily for a few years. The boy neared his sixteenth year and the king started worrying about the impending death of his son. The girl launches an adventure The astrological predictions said a snake would bite the boy when he stepped into his sixteenth year of life on the earth. On the eve of the boy’s sixteenth birthday, the girl hatched a clever plan to save the life of her husband. She gathered all her jewels and piled them up in front of the main door. She advised her husband not to sleep and she too stayed awake throughout the night. She sat near the entrance of the home guarding the main door. Lord Yama arrives story During the appointed hour of taking the boy’s life, Lord Yama, the god of death arrived in front of the house in the form of a serpent. The snake crawled its way to the main door of the house. When the snake was about to enter the door, the pile of ornaments stopped it on the way. The ornaments were so dazzling that the snake could not see anything around it clearly. Meanwhile, the girl kept singing melodious songs throughout the night. The songs were so alluring that the snake stayed at the doorstep enjoying the songs. The time to take the life of the boy elapsed and Lord Yama in the form of snake had to give up his mission. Thus the witty idea of the girl helped save the life of her husband. Dhanteras was born story This legend gave rise to the event of Dhanteras celebrated year on year on the same day of Krishna Paksha Trayodashi in the month of Kartika just before the Diwali festival. The popular belief among the Hindus has helped continue this holy tradition that says Dhanteras is the surest way to invite prosperity into the household and seek the long life of the husband.

Dhanteras 2023: what is the story behind Dhanteras

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword> marks the beginning of the five day Diwali festival. Celebrated one or two days before the major Diwali festival, Dhanteras falls on the thirteenth day of the waning phase of the lunar month in the month of Kartika. Dhanteras is a special occasion for the Hindu households and business communities as it carries a lot of material, religious and spiritual significance. <cmsannotation type="cmsannotation" annotationid="Dhanteras 2023" comment="subhead" text="Dhanteras 2023">Dhanteras 2023</cmsannotation> Goddess Lakshmi, the source of all wealth and prosperity is invited on Dhanteras with an elaborate puja. In some houses, small footsteps are drawn in vermilion in a row from the entrance to the puja room indicating that the goddess walks inside the household to bless the puja and fill the home with prosperity and auspiciousness. In the evening of Dhanteras, earthen lamps are lit at the entrance and the entire household in order to dispel the evil spirits and also get the blessings of Lord Yama. Business people celebrate Dhanteras with pujas to Lakshmi and Kuber, the god of wealth. People buy gold, silver and copperware on the day of Dhanteras as a mark of bringing good luck and prosperity to the household. Cows are also worshipped on this day in many regions. <cmsannotation type="cmsannotation" annotationid="Do's for Dhanteras Puja" comment="subhead" text="Do's for Dhanteras Puja">Do's for Dhanteras Puja</cmsannotation> Perform Lakshmi puja on the day of Dhanteras without fail. The tradition says Lakshmi puja must be performed on the day of Dhanteras during Pradosh Kaal which means the two hours duration that immediately follows the sunset. Performing Lakshmi puja during this time can bring prosperity and good luck into the household. Dhanteras also known as Dhantrayodashi is the best day for buying gold. It is said the gold bought on this day will multiply in a lucky manner. The other items that you can buy on this day to bring auspiciousness and luck into the homes include copperware, silver and gold coins, silver idols of Lakshmi, Kuber and Ganesh. Cow worship and feeding the cows with jiggery and fodder on this day is considered to be highly auspicious. Dhanteras is the day when Lord Dhanvantri, the Lord of Medicine emerged from the ocean. Hence it is highly auspicious to buy medicines and donate them to poor people. Especially donating eye and ear drops to people on Dhanteras can bring good luck. <cmsannotation type="cmsannotation" annotationid="Don'ts for Dhanteras Puja" comment="subhead" text="Don'ts for Dhanteras Puja">Don'ts for Dhanteras Puja</cmsannotation> If you wish to enjoy good health and prosperity, avoid indulging in any kind of sexual activity on Dhanteras day. On the day of Dhantrayodashi, abstain from consuming liquor and non-vegetarian foods. Never speak ill of the people whom you do not like and exercise a good control over your tongue. Never inflict any kind of troubles on anybody during the course of Diwali festival and especially on the day of Dhantrayodashi. Do not give money to anyone on this day. Do not make any bill payments on Dhanteras. Avoid activities like paying back loans on this day or borrowing money from others. Symbolically this must be the day of receipts and not debits. On Dhanteras, do not buy items with sharp edges, leather items and items that are made of iron. Avoid buying black color things on Dhanteras.

The dos and don'ts rule during Dhanteras 2023 puja time and date

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras">Dhanteras</keyword> or Dhan Trayodashi is a very popular puja performed in a lot of households one or two days before the main Diwali celebrations. In fact, Dhanteras marks the beginning of the five day long Diwali festival. Also called as festival of wealth, the literal translation of the word Dhanteras consists of the words wealth (Dhan) and the thirteenth day (Trayodashi). Year on year, Dhantrayodashi falls in the month of Kartika on the thirteenth day of the Krishnapaksha (waning phase of moon). The other name of Dhanteras is Lakshmi Puja. 2019 Dhanteras timing This year, Dhanteras has to be celebrated on October 25, 2019. The most auspicious time for performing <keyword id="3788115" type="PERSON" weightage="20" keywordseo="Dhanteras-Puja">Dhanteras puja</keyword> on this day is Pradosh Kaal or the immediate two hours following the sunset. The best time for Dhanteras puja this year is from 05:38 pm to 08:13 pm. The essence of Dhanteras puja During the churning of the ocean by the gods and demons, Goddess Lakshmi emerged from the sea with a host of other treasures. It is said the emergence of Lakshmi happened on the dhantrayodashi and hence the Dhanteras puja is performed on this day. It is believed that Lakshmi puja performed on the day of Dhanteras will bring prosperity and wealth into the homes. This puja will invite auspiciousness, hope and wellness into the families. Dhanteras puja also marks a holy and happy beginning of the Diwali festivities over the next five days. Lighting of Yam Deep The most auspicious ritual performed on the day of Dhanteras is lighting of Yama Deep. Yama is the god of death. The legend behind Dhanteras says how a chaste woman saved the life of her husband from Yama on this day. The best place to light the Yama Deep is southwest. Lighting of Yama Deep is said to ward off evil and bring happiness, longevity and wellness inside the family. Shopping on Dhanteras People buy gold, silver, brass and copper utensils on the day of Dhanteras. Buying vehicles is recommended on Dhanteras, but since it is not advised to buy iron on this day, the billing must be done before the day of Dhanteras and delivery can be taken on this day. Things that must not be bought on Dhanteras include iron objects, sharp objects, and things in black. Dhanteras puja People perform Lakshmi puja and Kuber puja on the day of Dhanteras. Especially Dhanteras is very important for the business community for starting new ventures and new accounting procedures. On the day of Dhanteras, perform the puja in the Pradosh Kaal immediately after sunset during the right muhurat. Install the idols of Lakshmi, Kuber and Ganesh on a pedestal covered with red cloth. Install a Kalash or holy pot. The important offerings kept in the puja include gold and silver coins, badasha, peda, sweets, special dishes made at home, betel leaves and nuts, fruits and coconut. Perform holy bath for the idols, chant the mantras, make the offerings and conclude the puja with arati. Gift sweets and money to employees, visitors and the needy people.

Dhanteras puja time, date, all schedule you need to know

Festival messages help us stay connected with our near and dear ones. People exchange messages, greetings and wishes during festivals in order to share their joys and wishes with their contacts. The internet and digital technology have made it extremely easy to send festival messages. A few years back, selling greeting cards was a thriving business. People bought pre-printed greeting cards from shops, scribbled their personal messages in them and posted them to their dear ones. Today, we no more see any shops for greeting cards. People use social media sites like Facebook, Twitter, Instagram, WhatsApp, Email and messaging apps to send festival messages. In this way, you can send personalized messages instantly without spending much time and effort. Above all, sending messages on the internet does not cost you anything. As you do not have to buy printed cards, your messages have become environment friendly. Dhanteras also known as Dhantrayodashi is an important day that marks the beginning of the five day Diwali celebrations. On the day of Dhanteras, people buy silver, gold, utensils, vehicles, furniture and household items as a sign of inviting good luck into homes. Pujas performed on Dhanteras aim at seeking the blessings of goddess Lakshmi and Kuber for the welfare of the family members. Greet your dear ones on Dhanteras with some apt messages choosing from the ones below. - May this Dhanteras bring in new dreams, fresh hopes, undiscovered avenues, different perspectives, everything bright and beautiful and fill your days with pleasant surprises and moments. Happy Dhanteras. - May Goddess Lakshmi bless your business to do well in spite of all odds like the enduring charms of gold and diamonds. Happy Dhanteras 2023! - May your life be full of happiness and harmony with enough wealth to give you all comforts you ever wished. Stay blessed. Happy Dhanteras! - Wishing a very Happy Dhanteras to everyone. May the blessings of Lord Kuber and Lord Dhanvantari showers on you always. - May this Dhanteras bring new dreams, new hopes and fill your days with pleasant surprises and moments. Happy Dhanteras to you and your family! - DHANTERAS ka shubh din aya. sabke liye nayi khushiya laya. LAKSHMI GANESH viraje apke ghar me. sada rahe sukho ki chhaya.HAPPY DHANTERAS - Warm wishes on the auspicious occasion of Dhanteras to you. May Lord Kuber shower you with wealth and prosperity for a beautiful life. - Sun glows for a day, candle for an hour, matchstick for a minute, but a wish can glow days forever. So here is my wish for a glowing Dhanteras. Happy Dhanteras. - God’s blessing may come as a surprise and how much you receive depends on how much your heart can believe. May you be blessed beyond what you expect. Happy Dhanteras! - Ye dhanteras kuch khaas ho, Dilon mein khushiyaan, ghar mein sukh ka vaas ho, here, moti par aapka raaj ho, mitey duriyaan, sab aapke paas ho. Happy Dhanteras!

Dhanteras 2023 messages and wishes for your dear ones

Gold and gold ornaments are something integral to Indian tradition. Gold is considered as a symbol of luck, prosperity, abundance and auspiciousness. In fact people see gold as embodying Goddess Lakshmi, the goddess of wealth in it. <cmsannotation type="cmsannotation" annotationid="Indians love gold" comment="subhead" text="Indians love gold">Indians love gold</cmsannotation> Indian households take a sentimental interest in buying gold. India has recently overtaken China in becoming the largest importer of gold on the earth. People consider it auspicious to <keyword id="2329317" type="PERSON" weightage="20" keywordseo="buy-gold" source="Orion">buy gold</keyword> on festivals like Makar Sankranti, Dussehra, Navratri, Gudi Parva, <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali" source="Orion">Diwali</keyword>, Akshaya Tritiya and <keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword>. It is considered highly auspicious to <keyword id="8248136" type="General" weightage="20" keywordseo="buy-gold-on-dhanteras" source="Orion">buy gold on Dhanteras</keyword>. Some of the beliefs attesting this tradition are discussed here. <cmsannotation type="cmsannotation" annotationid="Shopping for gold on Dhanteras" comment="subhead" text="Shopping for gold on Dhanteras">Shopping for <keyword id="6994209" type="General" weightage="20" keywordseo="gold-on-dhanteras" source="Orion">gold on Dhanteras</keyword></cmsannotation> On the day of Dhanteras, the sale of gold reaches one of its annual peaks in India. The term Dhanteras translates as dhan (wealth) teras (thirteenth day). People buy gold bars, gold ornaments, gold coins silver coins or silver ware on this day. <cmsannotation type="cmsannotation" annotationid="The legend behind Dhanteras" comment="subhead" text="The legend behind Dhanteras">The legend behind Dhanteras</cmsannotation> Once upon a time, there was a king named Hima. He had a son of sixteen years. The king got him married to a girl. Astrologers predicted that the prince would die of snake bite on the fourth day of his marriage. This information made the king and the bride misery stricken. The bride was a clever and highly devoted girl. She hatched a plan to save the life of her husband. <cmsannotation type="cmsannotation" annotationid="Dhanteras is celebrated for the first time" comment="subhead" text="Dhanteras is celebrated for the first time">Dhanteras is celebrated for the first time</cmsannotation> On the day when the astrologers had predicted the death of the boy, the girl collected all the ornaments and gold in the palace and placed them in a heap in front of the main door. She advised the prince not to sleep and sat with him narrating some interesting stories and singing some melodious songs. The couple sat awake throughout the night. <cmsannotation type="cmsannotation" annotationid="Lord Yama arrives" comment="subhead" text="Lord Yama arrives">Lord Yama arrives</cmsannotation> During the scheduled time of taking the prince’s life, Lord Yama arrived near the palace. He took the form of a serpent which was supposed to bite the prince to death. As the serpent neared the main door of the palace, the heap of ornaments and valuables blocked its way, the dazzling brilliance of the items nearly blinded the vision of the snake. The snake could not enter the palace. Meanwhile, the snake was charmed by the melodious songs sung by the girl. Hence the snake laid there all night long listening to the songs. <cmsannotation type="cmsannotation" annotationid="The time of death lapses" comment="subhead" text="The time of death lapses">The time of death lapses</cmsannotation> The time that the planets had scheduled for the prince’s death elapsed and the serpent lost its mood to bite the prince. Lord Yama in the disguise of the snake left the house without taking the life of the prince. Thus, with her clever strategies and devotion to God, the girl could successfully save the life of the prince. <cmsannotation type="cmsannotation" annotationid="Dhanteras tradition begins" comment="subhead" text="Dhanteras tradition begins">Dhanteras tradition begins</cmsannotation> The legend of how the prince was saved from death inspired the tradition of buying gold on the day of Dhanteras. Gold is kept in puja on the day and a lamp known as Yama Deep is lit in front of the main door seeking the blessings of Lord Yama and goddess Lakshmi.

Why Indian people purchase gold on Dhanteras festival

New clothes, delicious sweets, crackers and some quality time with family and loved ones – this is what marks <keyword id="188" type="ENTERTAINMENT" weightage="100" keywordseo="Diwali">Diwali</keyword> for us Indians. Having spent years lighting diyas and making rangolis, we all know the underlying reason for the massive celebrations that await the country as the festival of lights approaches. It is one of the most exciting festivals that India looks forward to – one that celebrates new beginnings and the triumph of good over evil and light over darkness! While reasons for some of the rituals followed during the festive season are known to everyone, certain others are done blindly with an acceptance that it may be a part of the way society has celebrated this festival since time immemorial. But let us tell you, every little ritual from making rangolis to cleaning the house to lighting diyas, everything has a peculiar reason to it, here they are: 
 
Observing <keyword id="4067" type="UNKNOWN" weightage="100" keywordseo="Dhanteras">Dhanteras</keyword>, <keyword id="59958" type="UNKNOWN" weightage="100" keywordseo="Bhai-Dooj">Bhai dooj</keyword> as isolated festivals: 
 
These are two well-known festivals that even a kid raised in an Indian family would know about. Dhanteras is a popular tradition to purchase utensils, electronics and gold jewellery. On Bhai Dooj, sisters give special gifts to their brothers and pray for their well-being and long life. We all know that, yes. But did you know, these smaller events are actually a part of Diwali. Diwali is not a one-day festival. It’s actually a five-day long festival beginning with Dhanteras (Festival of Wealth), Naraka Chaturdasi (Day before Diwali also called Choti Diwali), Amavasya (New moon), Kartika Shuddha Padyami (Day after Diwali) and Bhai Dooj (ritual commemorating brother-sister relationships). 
 
Worshipping only <keyword id="462664" type="ORGANIZATION" weightage="100" keywordseo="Goddess-Lakshmi">Goddess Lakshmi</keyword> on Diwali 
 
For years, we have stood in front of idols with folded hands on the festival of lights. By now, we know that Goddess Lakshmi is the show stealer but do we know why? Lakshmi Puja is performed on the following day of Amavasya, the new moon night. It is widely believed that Goddess Lakshmi’s destroyer form (marak form) is active on this day and she is in search of the cleanest house to bring an end to all negative energies and offer blessings of fortune and prosperity to the family. It is precisely this reason why a broom is kept when prayers are done and the house doors are left open to welcome the goddess. 
 
Cleaning the house before Diwali 
 
Just as mentioned above, mythology suggests goddess Lakshmi enters only the cleanest houses to give her blessings. That’s why you hear mothers hyperventilating looking at that dust-laced furniture and cloth-laden bed boxes! How will the goddess touch upon you with all that dirt! 
 
Lighting Diyas: 
 
Yes, it is to celebrate the homecoming of Shri Ram, but that’s not it! Goddess Lakshmi is believed to enter not only the cleanest, but also the brightest house. 
 
Making rangoli 
 
Rangoli is preferably smeared at the main entrance of the house in the form of both - a belief and a custom. They beautify the entrances in the houses, but are also believed to keep bad spirits at bay as well as curb negativity. It further attracts wealth, happiness as well as prosperity into the house. 
 
Playing Tambola/card games 
 
It’s not just for fun, there’s mythological significance to this. Firstly, playing card games during Diwali is believed to bring good luck and prosperity in the year ahead. But it is also believed that Goddess Parvati played dice with her husband Lord Shiva on this day. Elated with her victory, she announced that whoever gambled on Diwali night would mint wealth throughout the year. As Goddess Lakshmi is an incarnation of Parvati, she visits earth to bestow pecuniary benefits on anyone found gambling. 
 
(Image credit: Economic Times)

6 things we do on Diwali even we don’t know why

<keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword>, <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword>’s most iconic festival isn’t a one day traditional <keyword id="3378" type="PERSON" weightage="20" keywordseo="Festival-of-lights">festival of lights</keyword>, but a <a href="https://www.ganeshaspeaks.com/predictions/astrology/5-days-of-diwali/">series of festivities</a> with Dhanteras marking the beginning and wrapping up with Bhai Dooj, the festival that marks the unconditional love shared between brothers and sisters. Whether you call it Diwali or Deepavali, at the end of day it’s ‘the festival of lights’. And, like the best stories, it signifies the victory of good over evil, or in this case, of light over darkness. The unique thing about Diwali is that it’s not only celebrated in India but all over the world and everyone wants their Diwali to be as authentic an experience as possible. Doesn’t matter whether that means doubling up on the sweets, putting up sparkling lights or designing intricate rangolis outside their doors. So here are the five days of festivities that mark Diwali for all those celebrating it across the world:

Diwali, one of India’s biggest festivals, isn’t just one day of celebration - it’s five

As the vibrant <keyword id="19896655" type="General" weightage="20" keywordseo="wedding-season" source="keywords">wedding season</keyword> kicks off in India soon, the <keyword id="19921618" type="General" weightage="20" keywordseo="Confederation-of-All-India-Traders" source="keywords" meta.keywordsubtype="org" meta.entityname="Confederation of All India Traders" meta.hostid="261" meta.entityid="Confederation of All India Traders">Confederation of All India Traders</keyword> (<keyword id="20143308" type="General" weightage="20" keywordseo="CAIT" source="keywords" meta.keywordsubtype="org" meta.entityname="CAIT" meta.hostid="261" meta.entityid="CAIT">CAIT</keyword>) has set an optimistic forecast, projecting a windfall for the nation’s economy. According to a recent CNBC report, CAIT predicts that this year, an estimated 48 lakh weddings are expected to take place in November and December, potentially generating a whopping ₹6 lakh crore in business. This surge reflects not just the volume of weddings but the wide-scale economic impact that accompanies such celebrations. Weddings in India are known for their grandeur, with celebrations often spanning several days and involving a number of services, from event planning and catering to jewellery purchases and attire. CAIT’s recent prediction, thus, underscores the vital role that the wedding season plays in the retail market. In this year’s cycle, the retail sector alone is poised to see a turnover of ₹5.9 lakh crore, highlighting the deep interconnectedness between cultural traditions and economic activity. In Delhi, which stands as one of the top locations for extravagant weddings, the expected impact is particularly significant. Approximately 4.5 lakh weddings are projected in the capital city, potentially contributing around ₹1.5 lakh crore to the local economy. This surge benefits a variety of sectors, including hospitality, fashion, gold and jewellery, and even technology, as digital services and e-invitations become more prevalent. The build-up to this wedding season has already shown signs of economic revival, particularly in sectors like gold and jewellery. Suvankar Sen, MD &amp; CEO of Senco Gold, noted a marked increase in wedding-related purchases during the recent Dhanteras festival. Speaking in an interview with CNBC TV-18, Sen highlighted that the August duty cut on gold played a significant role in spurring early buying behaviour. He pointed out that this policy move helped lower the cost of gold, enticing consumers to make significant purchases ahead of the peak wedding months. "We can see at least 40-50% of the consumers who are buying right now are related to weddings, and the 40-50% who are not related to weddings, are divided amongst consumers with a budget of ₹2-3 lakh buying some kind of jewellery as an annual buying during this auspicious time. Some consumers are buying working women's jewellery or lightweight for their daughters, something within ₹50,000 to ₹1 lakh kind of buying happening. ₹20,000-30,000 is a budget consumer at all levels, some kind of a pendant, ring or earring that everyone would like to buy during this auspicious time. So, this is how we are seeing the consumer," he added. This early momentum has translated into packed showrooms and increased consumer spending, signalling a robust start to wedding-related commerce. Retailers across India are now preparing for a flurry of activity, restocking inventory and expanding service offerings to meet the anticipated demand. From wedding attire and décor to luxury items like high-end electronics and custom-made invitations, the shopping lists are extensive, promising a lucrative time for businesses. While traditional sectors such as fashion, catering, and venue rentals will see a boom, new trends have also emerged, expanding the <keyword id="23787664" type="General" weightage="20" keywordseo="wedding-economy" source="keywords">wedding economy</keyword>. The demand for eco-friendly and sustainable wedding practices has grown, with couples seeking biodegradable décor and eco-conscious catering services.

Indian weddings expected to generate ₹6 lakh crore in two months, CAIT says

<keyword id="19894908" type="General" weightage="20" keywordseo="festive-season" source="keywords">Festive season</keyword> in India is in full swing and kickstarted with the first day of <keyword id="20023931" type="General" weightage="100" keywordseo="Navratri" source="keywords">Navratri</keyword> on Thursday (October 3). The day marks the onset of a nine-day long festival which people celebrate in their own ways. The festival of Navratri will end with <keyword id="20211589" type="General" weightage="20" keywordseo="Dussehra" source="keywords">Dussehra</keyword> or Vijayadashami on Saturday, October 12 this year. This will be followed by various other festivals such as Karwa Chauth, Dhanteras, Diwali, Bhai Dooj, Chhath Puja, and Tulsi Vivah. Each year, when people are in festive mode, the demand for <keyword id="21040964" type="General" weightage="20" keywordseo="Indian-goods" source="keywords">Indian goods</keyword> reaches its peak and drives business. And this year, economic activities in the country are set to get an even bigger boost. The Confederation of All India Traders (<keyword id="20143308" type="General" weightage="20" keywordseo="CAIT" source="keywords">CAIT</keyword>) is expecting a significant rise in <keyword id="20337020" type="General" weightage="20" keywordseo="retail-business" source="keywords">retail business</keyword> during the Navratri festival, projecting a 43% increase in sales over the next 10 days. A CNBC report says that according to CAIT, last year’s 10-day Navratri period saw a business of ₹35,000 crore. This year, the organisation expects an even bigger boost in <keyword id="19950652" type="General" weightage="20" keywordseo="economic-activity" source="keywords">economic activity</keyword> across India, with Delhi alone projected to contribute over ₹8,000 crore during the festive season. The festive period, which began with Ganesh Chaturthi and includes major celebrations like Diwali and Christmas, resulted in a cumulative business of ₹3.75 lakh crore last year, as per CAIT’s data. Praveen Khandelwal, CAIT’s Secretary General Emeritus and Member of Parliament from Chandni Chowk, pointed out that there is a growing trend among consumers to prefer Indian-made products, especially traditional clothing like sarees, lehengas, and kurtas. Additionally, small vendors selling flowers, lamps, incense sticks, and other festive decorations are also expected to see a boost in demand during this period.

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