Dhanteras is an important festive event in many parts of India. It is observed on the thirteenth day of the waning phase of the moon (called Krishna Paksha) in the month of Ashwin as per the Hindu calendar (October–November). This year, Dhanteras falls on Friday, November 10. Usually, Dhanteras is celebrated two days before Diwali. Dhanteras is believed to bring wealth and prosperity into every household. As a mark of inviting the goddess of wealth, people decorate the entrances of houses elaborately and light lamps that are left throughout the night. Lakshmi puja is a usual procedure in most households on the evening of Dhanteras. The mythology behind <a href="https://www.businessinsider.in/india/article/what-is-the-story-behind-dhanteras/articleshow/71707309.cms">the celebration of Dhanteras is explained here</a>. Here is a collection of <keyword id="5901774" type="General" weightage="20" keywordseo="Dhanteras-wishes" source="Orion">Dhanteras wishes</keyword> and messages to share with your dear ones to wish them during the occasion of puja for prosperity. <cmsannotation type="cmsannotation" annotationid="Dhanteras 2023 wishes and messages" comment="subehad" text="Dhanteras 2023 wishes and messages"><keyword id="19433795" type="General" weightage="20" keywordseo="Dhanteras-2023-wishes-and-messages" source="Orion">Dhanteras 2023 wishes and messages</keyword></cmsannotation> God’s blessing may come as a surprise. How much you receive depends on how much your heart can believe. May you be blessed beyond what you can expect. Shubh Dhanteras. May God bless you with wealth and success, a lot more than you hoped for. Shubh Dhanteras to you and your family! May the divine blessings from Goddess Lakshmi bestow upon you a bountiful fortune. Happy Dhanteras. Wish you the best of the opportunities for you to grow and prosper. Wishing you a very Happy Dhanteras. Wish you and your family the best of health, wealth and happiness on this Shubh Dhanteras. May you glow like the Sun during the day, and shine like the Moon at night. I pray that you shine forever, so here is me sending you my wishes and blessings. <keyword id="19433796" type="General" weightage="20" keywordseo="happy-Dhanteras-2023" source="Orion">Happy Dhanteras 2023</keyword>! May this Dhanteras light up new dreams, fresh hopes, undiscovered avenues, and different perspectives. Happy Dhanteras. May the festivities of Dhanteras be full of great enthusiasm and brightness for you. Warm wishes on Dhanteras. May the festivities of Dhanteras shower you and your loved ones with the best of health and wealth. Warm greetings on Dhanteras to you. On this holy festival of Dhanteras, may you be bestowed upon by the divine blessings of Goddess Lakshmi. Happy Dhanteras! Dear Goddess Lakshmi, Bless the recipient of this message with thirteen times the Dhan on this Dhanteras. Happy <keyword id="18532196" type="General" weightage="20" keywordseo="Dhanteras-2023" source="Orion">Dhanteras 2023</keyword>! I wish that Maa Laxmi is always there to bless each and every endeavor of your life and help you write new success stories. A very Happy Dhanteras to you. Wishing a very Happy Dhanteras to you and your family. Wishing you lots of blessings of Lord Dhanvantri for a healthy and happy life. May this year Dhanteras celebrations endow you with prosperity and happiness comes at your door steps. I am wishing you a bright future in your life. Shubh Dhanteras! May the festival of Dhanteras brighten your heart and home with happiness and fill it with sparkles of happiness and success. Warm wishes on Dhanteras to you. Happy Dhanteras to you. May the Lord bless you with health and happiness in each and every day of your life. Wish you everything bright &amp; beautiful and may your life be filled with pleasant surprises and moments. Happy Dhanteras to you and your family. Sun glows for a day, candle for an hour and the matchstick for a minute. I wish you continue to glow like you do for your entire lifetime. Happy Dhanteras my dear! Let us celebrate the festival of Dhanteras with great enthusiasm and high spirits to welcome the season of festivities…. Wishing you and your family a very Happy Dhanteras. May this year Dhanteras celebrations endow you with prosperity and happiness comes at your door steps. I am wishing you a bright future in your life. Shubh Dhanteras! I pray to Goddess Lakshmi and Dhan Kuber Maharaj to Bless the recipient of this mmessage with good health, a lot of Wealth and good Fortune on the divine occasion of Dhantrayodashi. Shubh Dhanteras 2023! We wish you and your family a happy and prosperous Dhantrayodashi/Dhanteras! On the festive occasion of Dhanteras, let us buy some gold and silver as is the tradition and celebrate this special day…. Happy Dhanteras to you. May this Dhanteras Celebration endow you with prosperity and opulence. May endless Happiness come at your doorsteps. Wishing you a very bright future in life. Shubh Dhantrayodashi 2023! May the blessings of Maa Laxmi are always there on you and your loved ones….. May the festival of Dhanteras bring prosperity in your life.

Dhanteras 2023 wishes and messages

Year on year, <keyword id="4067" type="General" weightage="20" keywordseo="dhanteras" source="Orion">Dhanteras</keyword> marks the beginning of Diwali celebrations. This year, Hindu households will celebrate Dhanteras on Saturday, 11th November, 2023 – Two day prior to Diwali. Dhanteras is a highly significant festival for the Hindu households since it prays for wealth, prosperity and longevity. Dhanteras sets the blessed and prayerful ambience to welcome the most colorful, fun-filled and delicious Diwali celebrations. Sharing <keyword id="5902323" type="General" weightage="20" keywordseo="dhanteras-messages" source="Orion">Dhanteras messages</keyword> and wishes is the best way to join a household’s prayers for welfare. Here is a collection of inspiring Dhanteras messages and quotes to share with your dear ones during this Diwali season. <cmsannotation type="cmsannotation" annotationid="Dhanteras messages and quotes" comment="subhead" text="Dhanteras messages and quotes">Dhanteras messages and quotes</cmsannotation> - Dear Goddess Lakshmi! Bless the recipient of this message with thirteen times Dhan on Dhanteras. Happy Dhanteras! - May this Dhanteras shower you with wealth and prosperity as you journey towards greater success. Happy Dhanteras!! - May this Dhanteras Celebration bless you with prosperity and abundance. Endless Happiness comes at your doorsteps. Wishing you a very bright future in life. Shubh Dhantrayodashi 2023! - May goddess Laxmi bless your business to do well in spite of all odds. A very happy and prosperous Dhanteras. - Dear Goddess Lakshmi and dear Kuber Maharaj! Graciously bless the recipient of this message with good health, good wealth and good fortune on the divine occasion of dhantrayodashi. Shubh dhanteras 2023! - God’s blessing may come as a surprise. How much you receive depends on how much your heart can believe. May you be blessed beyond what you expect. Shubh Dhanteras. - Draw small footprints with rice flour and vermilion powder all over the house and keep the lamps burning all through the night to indicate Mother Lakshmi’s long-awaited arrival. Happy Dhanteras to you and your entire family. - Almighty’s blessings may come as a surprise, but I sincerely pray that you be blessed beyond what you expect on this Shubh Dhanteras. - Clean your homes, decorate with candles, make Rangolis and light up diyas as Goddess Lakshmi is about to come. Happy Dhanteras! - On the festive occasion of Dhanteras, let us buy some gold and silver as the tradition and celebrate this special day…. Happy Dhanteras to you. - Diyas glow for hours, Sun glows for a day, but my wishes for you are going to glow forever. Have a happy and blessed Dhanteras! - May the festival of Dhanteras brighten your heart and home with happiness and fill it with sparkles of happiness and success…. Warm wishes on Dhanteras to you. - May your life be full of happiness and harmony with enough wealth to give you all comforts you ever wished. Stay blessed. Happy Dhanteras! - Wishing you a season full of festivities and happiness…. May you have a Dhanteras full of prayers to Almighty and blessings from Lord Ganesh and Maa Laxmi. - May this Dhanteras Light up new dreams, fresh hopes, undiscovered avenues, different perspectives, everything bright and beautiful and fill your days with pleasant surprises and moments. Happy Dhanteras to you and your family. - Wishing a very Happy Dhanteras to you…. Sending you warm greetings on this auspicious occasion which marks the beginning of a new year full of celebrations. - May your business grow consistently every day, and may there always be peace and harmony in your family. I wish for you a perennial shower of wealth on the auspicious occasion of Dhanteras. - May the festivities of Dhanteras be full of great enthusiasm and brightness for you…. Warm wishes on Dhanteras. - Matchstick glows for a minute, a candle glows for an hour and Sun glows for a day but a wish can glow forever. So, I wish for your good health and wealth. Have a happy and glowing Dhanteras 2023! - Wishing a very Happy Dhanteras to you and your family….. Wishing you lots of blessings from Lord Dhanvantri for a healthy and happy life. - Adorn our lives else trite - With sparklers that motley skies - As soaring spirits of powder wander - Let us thank the heavenly might in this festive season of lights. Happy Dhanteras 2023! - May you are blessed with the divine blessings of Lord Dhanteras that bring you happiness and joy to fill your life with goodness. - Good Health, abundant wealth and unimaginable prosperity are the things I wish for you this Dhanteras. Happy Dhanteras 2023! - Let us celebrate the festival of Dhanteras with great enthusiasm and high spirits to welcome the season of festivities…. Wishing you and your family a very Happy Dhanteras. - May this Dhanteras light up new dreams with fresh hopes, undiscovered avenues and different perspectives. May your life be bright and beautiful, and full of pleasant surprises and moments. Happy Dhanteras 2023! - May the occasion of Dhanteras bring along the most precious wealth for you and your family…. Wishing you a very Happy Dhanteras. - May Goddess Lakshmi shower on you her immense blessings, enriching your lives with prosperity, happiness and joy on this Dhanteras. Happy Dhanteras 2023!

Happy Dhanteras 2023 messages and wishes

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword> or Dhantrayodashi is celebrated every year on the Trayodashi (Thirteenth day) of Krishna Paksha (waning phase of moon) in the month of Kartik. Quite interestingly, Dhanteras falls two days before Diwali and marks the beginning of the grand Diwali festival. <cmsannotation type="cmsannotation" annotationid="2021 Dhanteras date and puja timing" comment="subhead" text="2021 Dhanteras date and puja timing">2021 Dhanteras date and puja timing</cmsannotation> This year, Dhanteras will be observed on November 2, 2021. As per the tradition, <keyword id="3788115" type="PERSON" weightage="20" keywordseo="Dhanteras-Puja" source="Orion">Dhanteras puja</keyword> is conducted after sunset on the day of the event. The best time to perform Dhanteras puja is during the Pradosh Kaal between 5:35PM and 8:11 PM on November 2. and the bes ttime to peform Dhanteras puja is during Vrishabh Kaal between 6:17 PM and 8:12 PM as per drikpanchang.com , which makes this timing all the more auspicious for conducting the Dhanteras rituals. <cmsannotation type="cmsannotation" annotationid="Dhanteras tradition and deities" comment="subhead" text="Dhanteras tradition and deities">Dhanteras tradition and deities</cmsannotation> It is said that Lord Dhanvantri, the avatar of Lord Vishnu and Goddess Mahalakshmi, emerged from the Ksheer Sagar (Milky Ocean) on the day of Dhanteras when the gods and demons churned it in pursuit of the immortal nectar. Hence this day marks the birth anniversaries of these two deities. Dhanvantri bestows health, and goddess Lakshmi bestows wealth and prosperity. On this day, Lord Kuber and Yama are also worshipped, seeking wealth and longevity. <cmsannotation type="cmsannotation" annotationid="Dhanteras puja and what to do on this day" comment="subhead" text="Dhanteras puja and what to do on this day">Dhanteras puja and what to do on this day</cmsannotation> On the morning of Dhanteras, people wake up early and draw rangolis in the entrance of their homes as a mark of inviting Goddess Lakshmi and prosperity. In honor of Mother Lakshmi, people light lamps to burn throughout the night. Dhanteras is a special day for traders and businesspeople. On this day, they decorate their shops and offices and perform Lakshmi puja at their business place. It is considered auspicious to purchase gold, silver, valuables, and other precious metals on this day. Anything purchased on this day is said to grow in abundance. Hence shopping on this day is a sign of inviting luck into the household and business place. In the evening of Dhanteras, Yam Deep is lit. This procedure consists of lighting an earthen lamp and keeping it at the doorstep. This is done to seek Yama's blessings and ensure the longevity of life of all household members. The evening puja scheduled during the Pradosh Kaal is meant to worship Dhanvantri, Lakshmi, Kuber, and Yamraj. Delicious eatables are made and offered. In many homes, rows of lamps are lit on this day. People sing the praises of gods and goddesses on the day of Dhanteras. The married women pray for the welfare of their husband and family on the day of Dhanteras.

Dhanteras 2021 puja time, date, schedule — everything you need to know

Festival messages help us stay connected with our near and dear ones. People exchange messages, greetings and wishes during festivals in order to share their joys and wishes with their contacts. The internet and digital technology have made it extremely easy to send festival messages. A few years back, selling greeting cards was a thriving business. People bought pre-printed greeting cards from shops, scribbled their personal messages in them and posted them to their dear ones. Today, we no more see any shops for greeting cards. People use social media sites like Facebook, Twitter, Instagram, WhatsApp, Email and messaging apps to send festival messages. In this way, you can send personalized messages instantly without spending much time and effort. Above all, sending messages on the internet does not cost you anything. As you do not have to buy printed cards, your messages have become environment friendly. Dhanteras also known as Dhantrayodashi is an important day that marks the beginning of the five day Diwali celebrations. On the day of Dhanteras, people buy silver, gold, utensils, vehicles, furniture and household items as a sign of inviting good luck into homes. Pujas performed on Dhanteras aim at seeking the blessings of goddess Lakshmi and Kuber for the welfare of the family members. Greet your dear ones on Dhanteras with some apt messages choosing from the ones below. - May this Dhanteras bring in new dreams, fresh hopes, undiscovered avenues, different perspectives, everything bright and beautiful and fill your days with pleasant surprises and moments. Happy Dhanteras. - May Goddess Lakshmi bless your business to do well in spite of all odds like the enduring charms of gold and diamonds. Happy Dhanteras 2023! - May your life be full of happiness and harmony with enough wealth to give you all comforts you ever wished. Stay blessed. Happy Dhanteras! - Wishing a very Happy Dhanteras to everyone. May the blessings of Lord Kuber and Lord Dhanvantari showers on you always. - May this Dhanteras bring new dreams, new hopes and fill your days with pleasant surprises and moments. Happy Dhanteras to you and your family! - DHANTERAS ka shubh din aya. sabke liye nayi khushiya laya. LAKSHMI GANESH viraje apke ghar me. sada rahe sukho ki chhaya.HAPPY DHANTERAS - Warm wishes on the auspicious occasion of Dhanteras to you. May Lord Kuber shower you with wealth and prosperity for a beautiful life. - Sun glows for a day, candle for an hour, matchstick for a minute, but a wish can glow days forever. So here is my wish for a glowing Dhanteras. Happy Dhanteras. - God’s blessing may come as a surprise and how much you receive depends on how much your heart can believe. May you be blessed beyond what you expect. Happy Dhanteras! - Ye dhanteras kuch khaas ho, Dilon mein khushiyaan, ghar mein sukh ka vaas ho, here, moti par aapka raaj ho, mitey duriyaan, sab aapke paas ho. Happy Dhanteras!

Dhanteras 2023 messages and wishes for your dear ones

<ul><li><keyword id="6484188" type="General" weightage="20" keywordseo="sensex" source="Orion">Sensex</keyword> was up 280 points to 59,483 while <keyword id="2931774" type="General" weightage="20" keywordseo="nifty50" source="Orion">Nifty50</keyword> gained 74 points to 17,636.</li><li>Sharp gains in shares of Axis Bank, Kotak Mahindra Bank, Hindustan Unilever, Apollo Hospitals, Titan and HDFC Life Insurance pulled up the indices.</li><li>Axis Bank’s stock went up nearly 6% in early trade after it reported better than expected profit growth.</li><li>Meanwhile, global markets remained under pressure fearing prospects of aggressive interest rate hikes by the US Fed along with recession risks.</li></ul>Benchmark indices open higher, following strong second quarter company results, despite weak cues from Asian and the US market. Sensex was up 280 points to 59,483 while Nifty50 gained 74 points to 17,636. Sharp gains in shares of Axis Bank, Kotak Mahindra Bank, Hindustan Unilever, Apollo Hospitals, Titan and HDFC Life Insurance pulled up the indices. Shares of Axis Bank surged nearly 6% in early trade after it reported better than e<a href="https://www.businessinsider.in/business/corporates/news/axis-banks-net-profit-grows-70-to-5330-crore-in-q2/articleshow/94991414.cms">xpected profit growth</a> with consolidated net profit growing 70% on year at ₹5,330 crore for the second quarter. Its net interest income (NII) grew 31% on year to ₹10,360 crore from ₹7,901 crore in the same quarter last year. FMCG major Hindustan Unilever was another top gainer on the 50-stock exchange as the stock rose ahead of its second quarter earnings today. Nifty50 heavyweight Reliance Industries was also trading slightly higher ahead of its quarterly earnings. Mukesh Ambani’s oil-to-telecom conglomerate is expected to post good results aided by Reliance Jio telecom’s business and strong retail sales. Meanwhile, global markets remained under pressure fearing aggressive interest rate hikes by the US Fed along with recession risks. Reliance Industries, Hindustan Unilever, Bajaj Finserv, JSW Steel, SBI Life Insurance Company, Hindustan Zinc, SBI Life, HDFC Life and DLF are among companies that will announce their quarterly earnings today. Shares of ITC were also in early trade after the cigarette-to-hotel conglomerate reported a 24% growth in its consolidated net profit at ₹4,619 crore. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[<blockquote class="stocktwits-embedded-post" data-origin="https://stocktwits.com" data-id="491236631"> $ITC.NSE looks like a very strong stock in this phase of the bull run. I&#39;ve shared the dividends adjusted stock as this stock gives heavy dividends and to study the chart properly it is important to adjust the chart for the same. 305 will be the stop loss for long term investors in this one. Short term traders can go for a stop loss in the vicinity of 320-325.Disclaimer: ITC is one the largest positions for us and for our clients currently. &mdash; (@thebullofdalalstreet) <a href="https://stocktwits.com/thebullofdalalstreet/message/491236631"> October 20, 2022</a></blockquote><script async src="https://stocktwits.com/min/widgets.js" charset="utf-8"></script>]]></cdata></div> <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Top gainers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% change </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Axis Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.82% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kotak Mahindra Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.97% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apollo Hospitals </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.86% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hindustan Unilever </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.79% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ONGC </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.74% </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/personal-finance/news/should-you-buy-gold-this-dhanteras/articleshow/94997439.cms">Should you buy gold this Dhanteras?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/zerodhas-co-founders-nithin-and-nikhil-kamath-donate-100-crore-in-fy22/slidelist/94991823.cms">Zerodha’s co-founders Nithin and Nikhil Kamath donate ₹100 crore in FY22</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/shiv-nadar-tops-philanthropy-even-as-indias-most-generous-cut-back-after-the-pandemic/articleshow/94986416.cms">Shiv Nadar tops philanthropy even as India’s most generous cut back after the pandemic</a>

Markets open higher on strong corporate earnings despite weak global cues

<ul><li>Over the years, there were growing calls by the Hindu community to declare <keyword id="188" type="General" weightage="100" keywordseo="diwali" source="Orion">Diwali</keyword> a school holiday. </li><li>Banks said <keyword id="6355838" type="General" weightage="80" keywordseo="new-york" source="Orion">New York</keyword> City is home to the whole world and children from all communities and backgrounds go to school here.</li><li>Consul General of India in New York Randhir Jaiswal thanked Adams for making Diwali a school public holiday.</li></ul> In a significant decision, Diwali will be a public school holiday in New York City starting 2023, with Mayor Eric Adams saying this sends a message about the significance of the city's inclusiveness and this "long overdue" step will encourage children to learn about the festival of lights. Adams, joined by New York Assembly Member Jenifer Rajkumar and New York City Schools Chancellor David Banks, said Thursday that in conversations on the campaign trail around how to run the state better, he "learned so much" about the Diwali holiday and what this festival means. He said that by declaring Diwali a holiday in New York City public schools, "we wanted to send a loud and clear message to the countless number of people who acknowledge this period of time of celebration. "At the same time, this is an educational moment because when we acknowledge Diwali, we are going to encourage children to learn about Diwali. We're going to have them start talking about what it is to celebrate the festival of lights, and how to turn the light on within yourself," he said. Consul General of India in New York Randhir Jaiswal thanked Adams for making Diwali a school public holiday. "This had been a long pending <keyword id="15308237" type="TOPIC" weightage="60" keywordseo="Demand" source="TOPIC" sourcekeytype="economy,investopedia" meta.keywordsubtype="null" meta.msid="92562122" meta.seopath="d/demand" meta.entityname="Demand" meta.hostid="153" meta.entityid="demand">demand</keyword> of the Indian-American community. The recognition gives a deeper meaning to diversity and pluralism in New York City while allowing people from all walks of life to experience, celebrate and enjoy Indian ethos and heritage," he told PTI. Rajkumar, the first South Asian-American woman ever to be elected to a state office in New York, said that today she is proud to say that "our time has come. The time has come to recognise over 200,000 New Yorkers of the Hindu, Buddhist, <keyword id="28599" type="General" weightage="50" keywordseo="sikh" source="Orion">Sikh</keyword> and Jain faiths who celebrate Diwali, the festival of lights." Adams said "as we deal with so much darkness that is around us, we fail to realise the overwhelming amount of light that is around us. And when we take this period to acknowledge Diwali, we are acknowledging the light that is within us, the light that clearly can push away darkness and that is why this is so significant." Adams added that the city has identified public holidays like <keyword id="15315768" type="General" weightage="50" keywordseo="eid-and-lunar-new-year" source="Orion">Eid and Lunar New Year</keyword>. "We do it with so many other days and so many other cultures that we acknowledge. It is long overdue to say to our Hindu, Sikh, Jain, and Buddhist students and communities that, we see you, we acknowledge you. The inclusiveness of this city is extremely significant and this is our opportunity to say that in a loud way." Over the years, there were growing calls by the Hindu community to declare Diwali a school holiday given the hundreds of thousands of Indians living in the area. Once the legislation goes through, Diwali will be a school holiday in the City of New York starting next year. Rajkumar noted that people have said that there is simply not enough room in the <keyword id="15315767" type="General" weightage="50" keywordseo="new-york-city-school" source="Orion">New York City School</keyword> calendar to have a Diwali school holiday. This week, Rajkumar introduced legislation in the state <keyword id="15311128" type="TOPIC" weightage="60" keywordseo="Capital" source="TOPIC" sourcekeytype="finance,investopedia" meta.keywordsubtype="null" meta.msid="92540240" meta.seopath="c/capital" meta.entityname="Capital" meta.hostid="153" meta.entityid="capital">capital</keyword> that makes room for Diwali in the school calendar. She said her legislation removes Anniversary Day, an "obscure and antiquated" day created in the 1800s so that it can be replaced with Diwali, "celebrated by a growing number of New Yorkers." "When this is done, the New York City Department of Education will be able to institute the Diwali holiday on the school calendar," she said, adding that she has brought this bill to the table so that all South Asian and Indo-Caribbean New Yorkers will have a seat at the table. According to New York State education laws, there must be a minimum of 180 days of school instruction. However, in order to meet this 180-day minimum requirement, no more holidays could be instituted in the school calendar. Rajkumar said that by removing the antiquated Anniversary Day school holiday that is observed by no one, her legislation makes the room for Diwali to be a school holiday while also meeting the 180-day minimum requirement for days of school instruction. She thanked Adams for his support, saying this is the first time in the history of the city that a mayor has committed to making Diwali a school holiday. "For over two decades South Asians and Indo-Caribbeans in New York have been fighting for the Diwali school holiday. I stand on the shoulders of those advocates. And now we are finally going to realise that goal," she said. "Next week we will celebrate Diwali, a celebration of good over evil, light over darkness, of the human ability to overcome, exemplified by <keyword id="52950" type="General" weightage="50" keywordseo="rama" source="Orion">Rama</keyword>'s defeat of evil. We will celebrate the Hindu principles of interfaith, harmony, love, and tolerance for all New Yorkers. The same Hindu principles inspired the great American civil <keyword id="15315769" type="TOPIC" weightage="60" keywordseo="Rights" source="TOPIC" sourcekeytype="entertainment,investopedia" meta.keywordsubtype="null" meta.seopath="r/rights" meta.entityname="Rights" meta.hostid="153" meta.entityid="rights">rights</keyword> hero, <keyword id="95368" type="General" weightage="50" keywordseo="martin-luther-king" source="Orion">Martin Luther King</keyword>. We will celebrate our culture's place in the great civil rights tradition of our country. The sky is the limit for our community," she said. Banks said New York City is home to the whole world and children from all communities and backgrounds go to school here. "And it is important that we honour and we recognise all of our young people. And so the recognition of Diwali is yet another opportunity for us to begin to celebrate, to uplift and to honour those young people, their family and their faith. The celebration of light, the triumph of light over darkness is critically important." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/ed-freezes-bitcoins-worth-rs-7-12-crore-in-e-nuggets-gaming-app-case/articleshow/95002038.cms">ED freezes Bitcoins worth Rs 7.12 crore in E-nuggets gaming app case</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/diwali-celebrations-begin-at-times-square-vp-kamala-harris-and-former-prez-donald-trump-to-attend/articleshow/95001470.cms">Diwali celebrations begin at Times Square: VP Kamala Harris and former Prez Donald Trump to attend</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/personal-finance/news/should-you-buy-gold-this-dhanteras/articleshow/94997439.cms">Should you buy gold this Dhanteras?</a>

Diwali to be public school holiday in New York City from 2023, Mayor says

<ul><li>The campaign urges women to stock their #SehatKiTijori through proper nutrition.</li><li>Aimed at creating awareness among urban Indian women about relevant health challenges.</li></ul>During National Nutrition Month 2020, <keyword id="2568448" type="PERSON" weightage="20" keywordseo="DSM-India">DSM India</keyword> has launched its second Project <keyword id="9934667" type="UNKNOWN" weightage="20" keywordseo="Streedhan-campaign">Streedhan campaign</keyword>, underlining the need to build immunity through proper nutrition. Through a digital film ‘Sehat Ki Tijori’, the campaign urges women to stock their vault of health with nutritious food, and to view it as a lifetime investment. Project Streedhan is a CSR initiative of DSM India, aimed at increasing awareness among urban Indian women to prioritise their health. The first phase of the campaign was launched in 2019 on the occasion of Dhanteras, creating awareness about iron-deficiency anemia, and encouraged women to “invest in iron and not only gold” by consuming foods rich in iron. Project Streedhan’s second phase, Sehat Ki Tijori, creates awareness of the link between nutrition and immunity. It exhorts women to ensure that they are consuming immunity-building foods, investing in their health – the real wealth – thus helping ensure that they are protected against disease and infection. According to India’s Diet Paradox – a consumer survey report by DSM’s Nu-Shakti™ brand – virtually all respondents of the survey (98%) agreed that a nutritious diet is essential for a healthy lifestyle, however, 60% of the respondents ‘rarely’ or ‘never’ made a conscious effort to ensure a nutritious diet. <div type="Youtube" id="a-v6I_HAl6g" title="Project Streedhan | #InvestInYourImmunity" thumbUrl="https://i.ytimg.com/vi/a-v6I_HAl6g/mqdefault.jpg"></div> The Streedhan campaign seeks to drive home that our health is our real wealth at all times, and that we need to nurture our immunity by feeding it, building it, and protecting it. Sehat Ki Tijori has been crafted to emphasise this message, as well as to encourage social distancing and wearing a mask. Commenting about the campaign, B. Rajagopal (President – DSM India) said, “Three out of four women in India are deficient in vitamins. And being deficient in vitamins is known to lower immunity, and therefore lower resistance to infections. Project Streedhan seeks to highlight this very important aspect, especially since many women by nature tend to focus much more on the health of their families and often at the cost of their own health. We want to encourage women to invest in themselves, and take charge of their health through proper nutrition. Health and immunity is our real wealth, and it is up to us to feed it, grow it and protect it.” The film has been applauded on the first day itself. Dr R Sankar, Director, The India Nutrition Initiative of Tata Trusts, commented, “Immunity has become a key topic of conversation in recent times, given the pandemic. However, there is lower awareness about the link between immunity and nutrition. Given that around 75% of women in India are deficient in vitamins, it is imperative to create this awareness on how a nutritious diet and adequate intake of vitamins and other nutrients is essential to build immunity and help fend off diseases. I appreciate the efforts of the Streedhan campaign to continually encourage women to invest in their own health.” <keyword id="2804902" type="COMPANY" weightage="20" keywordseo="FCB-Ulka-Advertising">FCB Ulka Advertising</keyword>, one of India’s most awarded creative agencies, has conceptualized and crafted this second phase of the Streedhan campaign. They are the flagship agency of <keyword id="9934668" type="COMPANY" weightage="20" keywordseo="the-fcb-network">the FCB Network</keyword> in India, one of the fastest growing networks in the country. They were also the creative force behind the immense success of the first Streedhan campaign, launched in 2019. This campaign was extremely successful in garnering traction on social as well as traditional media. The main video garnered more than 22 million views across social media and YouTube through the official ‘Project Streedhan’ pages.

National Nutrition Month: DSM India encourages women to stock up their #SehatKiTijori through proper nutrition

<ul><li><keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>’s indigenous <keyword id="127179" type="PERSON" weightage="20" keywordseo="Nuclear-submarine">nuclear submarine</keyword> completed its first ‘deterrence petrol’ establishing that the country has an operational <keyword id="489653" type="PERSON" weightage="20" keywordseo="nuclear-triad">nuclear triad</keyword>. </li><li>In fact, submarines are the most efficient and ‘difficult to detect’ part of a nuclear triad. </li><li>India’s Prime Minister, <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword>, specified that the submarine is ‘a fitting response to those who indulge in nuclear blackmail’.</li></ul><keyword id="45878" type="ORGANIZATION" weightage="20" keywordseo="INS-ARIHANT">INS Arihant</keyword>, also called the ‘Slayer of enemies’, just completed its ‘deterrence petrol’ successfully, establishing India’s nuclear triad. This means India can now launch nuclear missiles from land, drop nuclear bombs from aircrafts and has a submarine capable of delivering nuclear payloads. The country’s Prime Minister, Narendra Modi, met the crew of India’s indigenous submarine to express the importance of <a href="https://www.businessinsider.in/ins-arihant-indias-only-indigenous-nuclear-submarine-to-debut-as-soon-as-may/articleshow/51974543.cms">INS Arihant</a> in strengthening the country’s national security. 
 
 
 
 
 
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<blockquote class="twitter-tweet" data-lang="en">Dhanteras gets even more special! India’s pride, nuclear submarine INS Arihant successfully completed its first deterrence patrol! I congratulate all those involved, especially the crew of INS Arihant for this accomplishment, which will always be remembered in our history. <a href="https://t.co/tjeOj2cBdX">pic.twitter.com/tjeOj2cBdX</a>&mdash; Narendra Modi (@narendramodi) <a href="https://twitter.com/narendramodi/status/1059361293579124736?ref_src=twsrc%5Etfw">November 5, 2018</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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 That being said, India follows a policy nuclear policy of ‘no first use’ and ‘minimum credible deterrence’. This means that it won’t attack, until and unless, its attacked first. 
 
 
 
 
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<blockquote class="twitter-tweet" data-lang="en">India is a land of peace. Values of togetherness are enshrined in our culture. Peace is our strength, not our weakness. Our nuclear programme must be seen with regard to India’s efforts to further world peace and stability.&mdash; Narendra Modi (@narendramodi) <a href="https://twitter.com/narendramodi/status/1059362464599433217?ref_src=twsrc%5Etfw">November 5, 2018</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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 Friend or foe? The completion of INS Arihant’s ‘deterrence patrol’ is not only significant since it completes India’s nuclear triad, but also because nuclear-powered submarines are least likely to get discovered and can stay hidden for months on end. While Modi didn’t specify what he meant by the submarine being ‘a fitting response to those who indulge in nuclear blackmail’, it could be a message for Pakistan who’s on the fast-track to enhance its nuclear arsenal and emerge as the <a href="https://www.businesstoday.in/current/economy-politics/pakistan-could-emerge-as-world-fifth-largest-nuclear-weapons-state-report/story/282113.html">world’s 5th largest nuclear weapons state</a>. Even <keyword id="1334" type="LOCATION" weightage="20" keywordseo="China">China</keyword>’s <a href="https://www.forbes.com/sites/panosmourdoukoutas/2018/04/01/whats-china-doing-in-the-indian-ocean/#699dc2543633">growing presence</a> in the Indian Ocean has been a cause of concern for India’s defences. When comparing India’s nuclear capabilities to the rest of the world, it still has a long way to go. While the United States has over 70 nuclear submarines in its war chest, Russia has approximately 30. Even China has 5 nuclear submarines along with 51 conventional u-boats. US, Russia and China’s missiles also have ranges that extend beyond 5,000 kms whereas INS Arihant is only capable of 750 km or 3,500km. (Picture Credit : twitter/@narendramodi)

India’s first nuclear submarine — INS Arihant — completes milestone mission to establish country’s nuclear triad

<ul><li>Snapdeal added 6 million new buyers on its platform during the pandemic.</li><li>Its recent 5-day sale kicked-off on October 16 and ended on October 20. </li><li>Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw during its pre-Diwali sale, its plan to go deeper into Bharat and USPs that helped it stand out in the clutter of online sales. </li></ul>Indian consumers have always been value-conscious, who take pride in their haggling skills and with the pandemic, buyers are expecting greater value for their spends. Therefore, e-commerce player Snapdeal’s sale, which took place between October 16 to 20, focused on offering ‘Kum Mein Dum Diwali,’ i.e., value deals for lesser money. According to Snapdeal, less than 5% percent of retail is online and during this on-going <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>, the platform’s aim is to bring more users online and give them strong reasons to switch. Snapdeal observed that consumers weren’t willing to buy premium brands this year and wanted to access the online platforms in their regional language. So, as other e-commerce platforms offered premium brands at a discounted price, Snapdeal wanted to make online shopping more inclusive for buyers across India. It focused more on non-metro cities, which is a market with potential 400 million users and shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal among many others. Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. It also updated its user interface by adding eight languages including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi, and Marathi. As a result, 70% of its orders were received by sellers located beyond the top 5 metropolitan areas of the country and 90% of its orders were placed from non-metro cities. We caught up with Rajnish Wahi, Senior Vice President, Snapdeal to further understand some of trends that the platform saw during its sale. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's sale is relevant to consumers? Snapdeal is sharply focused on catering to the value-conscious consumers, who see e-commerce as the connecting link between their aspirations, access and affordability. Our theme for this year’s festive sale - “Kum Mein Dum Diwali '' clearly communicates our core message - your shopping rupee has more value this year. As part of our sale preparations, we had conducted a survey of nearly 1.25 Lakh users and one of the key insights was user unwillingness to pay for brand premiums this year and instead focus on the functional value of their purchases. Based on these inputs, the festive assortment was expanded in a focused manner by on-boarding additional sellers for popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc. Shaping our sale offers around the clearly-stated expectations of our customers and conveying the same unambiguously through our festive promotions and digital marketing is the sum and substance of our festive communication. Q. This year is different. People have been observed to be judicious in spending. How has the consumer sentiment improved? While 2020 has been a volatile year, we see that there are many tailwinds that are propelling our business. The pandemic has resulted in redistribution of demand between offline and online channels, with online gaining share due to its inherent advantages of reach, convenience, large assortment and safety of buying from home. It has also accelerated the familiarity and acceptance of e-commerce amongst new buyers. With the pandemic, consumers have become more price conscious and are likely to opt for lesser-priced products, while not compromising on their quality expectations. Given all of this, we have seen two sets of buyers come on Snapdeal - one which is trading up to a better assortment and one that is trading down and opting for better functional value instead of big brands. In fact, we have added 6 million new buyers on our platform in the pandemic. We are witnessing the return of enthusiasm for festivities and it is also apparent that online channels will be a preferred medium for a larger number of buyers this year. But it will also be different this year, as more people will be price conscious and will look to spend on quality products that suit their price sensibilities. In a way, Snapdeal’s “Kum Me Dum” focus is about “offering more choices at price points better than last year”, especially for popular categories like home &amp; fashion, which has been made possible by year-long focus on expanding our value selection. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? Snapdeal is synonymous with value e-commerce. While others in the industry are now starting to build a value segment, we at Snapdeal have been focused on “only value” for the last three years. While other platforms are making efforts to sell branded items at discounted prices, these are still not affordable for a majority of the buyers in the country. On the other hand, we are focussed on bringing the depth and diversity of India's bazaars &amp; markets to the doorsteps of our users. On Snapdeal, buyers find endless varieties of regional and local brands that not only serve their needs, but also offer immense value at affordable prices. The result of our “Kum Mein Dum” Diwali sale bears testimony to this - more than 80% of Snapdeal’s Diwali shoppers chose to buy regional &amp; local brands on Snapdeal. The strong growth of lesser-known brands relative to national/international brands has been because of two key reasons: increased choice and a substantial price difference. Our value-focused positioning runs consistently through our selection and communication and is one the reasons why 90% of our orders flow from non-metros cities and towns across the country. Q. What are some of the other trends you are expecting to see this festive? Our first sales results are out and are reflective of how close the lives of users revolve around their homes. The sale in the home products category has grown by 30% over last year and has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal. The growth in the home category is propelled by popular products like kitchen appliances, kitchenware, bed &amp; bath,decor,cleaning equipment, lighting and comforters &amp; blankets etc. This growth in the fitness category reflects the extra time that people have on their hands and also underscores heightened awareness about personal health &amp; fitness. This category has grown by 45% over last year led by gym essentials like tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengtheners etc. Users buying sports equipment like badminton racquets &amp; cricket sets and weighing machines are also strong consumer trends. While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is an increased spending on kidswear in the festive season. . Among popular picks in Snapdeal’s Diwali sale are men’s &amp; women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased. Snapdeal also witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country. While in the previous years, shoppers used e-commerce channels to buy and ship to families &amp; friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off. Q. How are you working towards improving the overall consumer experience? E-Commerce in India has grown beyond the first 100 Mn largely urban, English-speaking users. A market of potentially 400 Mn users is now emerging across India’s smaller non-metro cities. This is a very diverse cohort in terms of languages spoken, literacy levels, frequency of online purchases and familiarity with technology. A large part of Snapdeal’s existing user base and new users come from this cohort and all our focus and efforts are on building the right experience that our users want. That means we work tirelessly to give them a wide array of products to choose from, and at just the right prices they are looking to spend. We also make it easy in many other ways for users to buy on Snapdeal. This includes providing interfaces on our app &amp; m-site in eight Indian languages, so that they can browse through products &amp; transact in a language of their choice. We also enable conversation with our customer service agents in multiple Indian languages. Transaction and promotional messages all are available in many Indian languages. Some other ways, in which we support our users to buy is by helping them make well-informed choices through short 10-second product videos which are far more captivating and help buyers to make decisions faster than static pictures of the products concerned, easy 7-days return, no questions asked refunds policy. We are the only platform that provides uninterrupted access to cash-on-delivery option even during the turbulent early days of pandemic lockdowns. Q. Which are your strongest markets currently? How are you planning to strengthen your presence in other markets? We have a strong pan India presence. During the current sale and consistent with Snapdeal’s positioning, more than 90% of Snapdeal’s orders were placed from non-metro cities. Populous cities like Nagpur, Vijayawada, Surat, Bhopal, Chandigarh, Visakhapatnam, Ranchi, Patna, Guwahati and others continued to drive orders on Snapdeal, but smaller cities like Sagar (Madhya Pradesh), Raniganj &amp; Durgapur (West Bengal), Patiala &amp; Gurdaspur (Punjab), Anand, Bharuch, Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) also clock impressive order volumes. With our recent network expansion, Snapdeal has also shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal amidst many others. Q. What are your current MAUs? More than 70 million users visit Snapdeal every month to browse and buy from our vast catalogue of 220 million plus listings. Q. What kind of target have you set for this year's sale? Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? What kind of numbers do you aim to reach this year? Less than five percent of retail is online, which is an incredibly small penetration number. In our view, Diwali or not, our job to bring more buying options for our users doesn’t change. Diwali does serve as a milestone to accelerate some of our related initiatives or build virtual infrastructure to connect the dots between demand and supply in our country. This year, ahead of the festive season, we on-boarded additional sellers of popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc., as indicated by our users in a survey. In the run-up to Diwali, Snapdeal also on-boarded 5000 manufacturer-sellers who sell products like water purifiers, choppers &amp; blenders, steel &amp; copper utensils, crockery items, bedsheets, quilts, geysers, etc directly from their manufacturing units. This year, we knew more and more people would be buying online and ahead of the sale, and expanded our network to add 1300 new pin codes to go deeper into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders, reaching out to 50 million additional users. Today, we are India's leading value-focused marketplace with more than 500,000 registered sellers and we cover 27000 + pin code areas across the length and breadth of the country.

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