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Dettol's latest Foaming Handwash range is aimed at making hand hygiene a fun experience
The campaign has been conceptualized by McCann Worldgroup
Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students
Module included as a co-curricular/extra-curricular activity in schools
The maker of Dettol and Lysol, which hit headlines when Trump falsely said disinfectant injections could fight coronavirus, posted a huge surge in sales
British consumer-goods firm Reckitt Benckiser said that "exceptional demand" led to record sales gr…
Shalini Nagarajan
How Savlon could soon be the new ‘Dettol’
Having acquired Savlon from Johnson & Johnson about six months back, ITC will be introducing ha…
A leading disinfectant company urged people not to inject themselves with its products, hours after Trump said it might kill the coronavirus inside the human body
Donald Trump mused out loud that because disinfectant kills the coronavirus, it may work inside the…
Bill Bostock
Sanitizers are disinfectants like soaps, dettol; attract 18 pc GST: FinMin
"Lower GST rates help imports by making them cheaper. This is against the nation's policy on 'Atma…
PTI
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
Covid-19: Ramping up production to meet sudden surge in demand of hygiene products, says RB
Several liquor manufactures such as Radico Khaitan and Diageo have started manufacturing hand sanit…
PTI
Durex condom sales are slumping as 'intimate occasions' disappear during the coronavirus pandemic
The coronavirus pandemic is destroying opportunities to have sex, resulting in a condom sales slump.
Kate Taylor
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
HUL was the biggest advertiser followed by the Reckitt Benckiser Group
Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose
The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…
Coronavirus: Govt monitoring prices of soaps, floor cleaners, thermal scanners
"We are monitoring prices of three more products -- soap, floor and hand cleaners like Lizol and D…
PTI
Best sanitizers to keep your hands germ-free
Over the past 2 years, the need for sanitizers increased tenfold. Not everyone used sanitizers earl…
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
Brands are forgetting competition and patting rival businesses on their back, here is why
Brands like Dunzo, Swiggy, Dettol and Lifebuoy have shown in the recent past how difficult times ar…