The campaign has been conceptualized by McCann Worldgroup

Module included as a co-curricular/extra-curricular activity in schools

British consumer-goods firm Reckitt Benckiser said that "exceptional demand" led to record sales gr…

Having acquired Savlon from Johnson & Johnson about six months back, ITC will be introducing ha…

Donald Trump mused out loud that because disinfectant kills the coronavirus, it may work inside the…

"Lower GST rates help imports by making them cheaper. This is against the nation's policy on 'Atma…

Parle Products held the top spot for a record 9th year in a row

Several liquor manufactures such as Radico Khaitan and Diageo have started manufacturing hand sanit…

The coronavirus pandemic is destroying opportunities to have sex, resulting in a condom sales slump.

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…

"We are monitoring prices of three more products -- soap, floor and hand cleaners like Lizol and D…

Over the past 2 years, the need for sanitizers increased tenfold. Not everyone used sanitizers earl…

Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…

Brands like Dunzo, Swiggy, Dettol and Lifebuoy have shown in the recent past how difficult times ar…