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Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International has named ex-cricketer Anand Yalvigi as the Director of this new vertical for …
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…
Julia Hood
WPP's consolidation spree continues
Business Insider's top advertising and media stories for November 17.
Lauren Johnson
Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India
Nipun Marya on vivo's Diwali campaign and more
Dentsu International merges ‘The C'Lab with The Story Lab in India
The unification of these two agencies is aimed at simplifying clients’ needs in the content space
Cannes Lions 2021: On Day 3, India secures 21 shortlists
Dentsu Webchutney leads with 7 shortlists on day 3 of Cannes Lions 2021
ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information
With the announcement of IPL 2020 in UAE, cricket fans finally have a reason to rejoice.
Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
According to Socialbakers, there are over 320 million Facebook users in India alone
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Ad spend in Asia Pacific expected to grow 5.9% in 2021
As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
The pace at which gaming and e-sports in the Asia Pacific region is growing is absolutely phenomena…
The socio-economic impact of COVID-19: Cloudy with a chance of resilience
At present there close to 400,000 reported cases of COVID-19.
DAN's Anand Bhadkamkar reflects on the year that went by
The current year witnessed several challenges for the industry – NTO, weak economic conditions, …
Ad giants Omnicom and Dentsu announced layoffs and other cost-cutting measures as the pandemic blunts ad spending
No one wants to appear to be capitalizing on a crisis, but one obvious opportunity for some of thos…
Lucia Moses
Marketers crank up the vaccine push
In this week's Insider Advertising newsletter: Marketers prime the vaccine push, media M&A predicti…
Lucia Moses
Dentsu Aegis acquires Fountainhead Entertainment in a Rs 300-400 crore deal
According to industry sources, the size of the deal is between Rs 300-400 crore. Fountainhead will …
BuzzFeed, and the digital media business, faces its moment of truth
For these companies that were skirting the edge of profitability, this will be the time to show the…
Lucia Moses
Big brands like Delta, P&G and Under Armour are increasingly hiring Hollywood talent agencies like CAA, Endeavor and UTA for marketing - posing yet another threat to traditional ad agencies
As talent agencies try to carve a piece out of the $240-billion US advertising pie, their pitch is …
Tanya Dua
The Tokyo Olympics are over. Now skittish advertisers are looking to Beijing.
In today's Insider Advertising we're covering post-Olympics negotiations between ad buyers and NBC,…
Lara O'Reilly
Advertisers were having a terrible year, and it just got worse
With the pandemic and now the protests sweeping the nation, brands have to tread carefully in what …