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4 mins read
dentsu International launches iProspect as a new agency in India and globally
iProspect will be the first agency to offer performance-driven brand building at a global scale
3 mins read
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
The Indian advertising industry is expected to reach Rs 62,577 crore by the end of the year 2021
3 mins read
Dentsu India merges all its commerce capabilities under its Total Commerce offering
dentsu international launches its global commerce unit ‘Total Commerce’ in India
2 mins read
Taproot dentsu launches a film as an ode to #MeToo and to every single woman who had the courage to speak up
Taproot dentsu and iDiva create a powerful digital film for #MeToo Anniversary
3 mins read
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
More than 450 CMOs from Australia, China, India and Japan were surveyed
3 mins read
Dentsu Aegis combines its creative and strategic offerings; launches dentsumcgarrybowen
Dentsu Aegis Network has launched dentsumcgarrybowen.
2 mins read
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
2 mins read
Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Prasanth Kumar CEO, South Asia, GroupM was unanimously elected Vice-President of the Association
4 mins read
DDB Worldwide's Wendy Clark joins Dentsu Aegis Network as Global CEO
Wendy Clark appointed Global CEO of Dentsu Aegis Network (DAN).
3 mins read
Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar Consulting will drive its experience-led transformation practice across all DAN offices in I…
2 mins read
Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney
Sidharth, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within t…
2 mins read
Ogilvy-Vivo put ‘plagiarism’ spat to rest, reach an ‘amicable agreement’ outside court
This agreement was reached weeks after Ogilvy dragged Chinese smartphone maker Vivo to court claimi…
4 mins read
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Finally, an agency that will get approvals on time
2 mins read
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48
5 mins read
Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India
Nipun Marya on vivo's Diwali campaign and more
3 mins read
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
How dentsu India’s Indeed Smart City project will play a role in building better infrastructure in …
3 mins read
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
The report combines evidence-based research with interviews and responses from over 200 brand marke…
2 mins read
ONLY's new anthem featuring Ananya Pandey is all about celebrating the ethos of individuality and women empowerment
ONLY partnered with Dentsu to create this campaign
3 mins read
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu report
In 2021, television claimed the largest share of media spending at 42%
4 mins read
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%