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<ul><li>The Airtel <keyword id="846502" type="PERSON" weightage="20" keywordseo="Delhi-half-marathon">Delhi half-marathon</keyword> race tried using ultra-high frequency radio waves to cleanse air for runners. </li><li>The organisers also used other conventional measures like spraying water vapour from a height of 20 ft to reduce smog. </li><li>New Delhi’s air quality has been ranging between 301 to 400 which is in the ‘very poor’ category. </li></ul>In a battle against the national capital’s worsening air quality, the organisers of the New Delhi half-marathon used ultra-high frequency (UHF) radio waves to make the environment conducive for the participants. The UHF technology, manufactured by a Bengaluru-based, <keyword id="6978130" type="UNKNOWN" weightage="20" keywordseo="Devic-Earth">Devic Earth</keyword>, broadcasts radio waves that reduce air pollutants like carbon-dioxide, nitrogen-dioxide and sulphur-dioxide by 30%-40%. The Delhi half marathon organisers signed on Devic Earth to install two of these machines along the race routes. One of the machines was installed at Jawaharlal Nehru Stadium whereas the other was set up outside the Le Meridien hotel on Janpath. According to the <a href="https://www.devic-earth.com/pure-skies">company’s website</a>, the Pure Skies Technology system can improve air quality by 33%. Moreover, the devices installed over the rooftop (for external air quality check) covers an average area of 10-20 km. But, the company refuted the fact that the central environment ministry had <a href="https://www.telegraphindia.com/india/radio-waves-versus-pollution/cid/1672304">pumped in ₹5.5 lac</a> as initial capital to commence the project. The event organisers also tried other tried-and-tested measures like dampening the dust, treating the roads with reagents and spraying water vapour. The Airtel Delhi half-marathon was called-off last year due to toxic smog which covered the whole city just before the Diwali festival. The celebration period during Diwali contributes significantly to polluting the city and causing the air quality to plummet. Apart from this, vehicular pollution is another contributing factor which worsens pollution levels every year. In a conversation with Business Insider India, one of the race participants, Sukriti Kalra, said, “Generally, I go for a daily run and struggle with a lot of smog but yesterday I felt that the measures taken by the New Delhi half-marathon team had improved air quality. The efforts seem to be pretty effective. The organisers took care of all the requirements, particularly cleansing the air for the runners, which made a difference for the race participants.” The company or the organisers did not reveal the results of using the machine but data from tracking devices at the Delhi Pollution Control committee at Jawaharlal Nehru Stadium revealed that PM 2.5 and PM 10 were recorded at beyond 200 micrograms per cubic metre, much above the acceptable limit. The level of particulate matter plummeted on the morning of the race day, but it also jumped quickly during the daytime. Surprisingly, pollution experts are not sure of the after-effects of using this technology to curb the air pollution issue in Delhi. However, the race organiser did seek <a href="https://scroll.in/article/899342/delhi-half-marathons-use-of-radio-waves-in-bid-to-curb-air-pollution-leaves-experts-sceptical">an approval</a> before installing the machines and was given a go ahead. There were also concerns about the use of radio wave technology as it impacts the ecology adversely. Pollution experts have strongly recommended checking environmental impact of using such radio wave technology prior to using machines like these on a mass level. The <a href="http://safar.tropmet.res.in/">recent data </a>by System of Air Quality and Weather Forecasting And Research (SAFAR), has revealed that the <keyword id="2071721" type="PERSON" weightage="20" keywordseo="Air-Quality-Index">Air Quality Index</keyword> of India’s capital remains ‘very poor’, ranging between 301 to 400. In order to contain the pollution issue in New-Delhi, the central government has formed Environment Pollution (Prevention and Control) Authority, also known as EPCA. The government body, powered by Supreme Court, will work on measures to reduce pollution in the national capital region (NCR).

India’s national capital used radio waves to battle air quality during the city’s half marathon

<keyword id="66" type="COMPANY" weightage="20" keywordseo="Delhi">Delhi</keyword> government's alternate day car ban will be applicable from 8 am to 8 pm on working days FROM January 1 to 15 and classification about odd and even is to be decided upon dates, said Transport Minister <keyword id="6391020" type="PERSON" weightage="80" keywordseo="Gopal-Rai">Gopal Rai</keyword> on Tuesday evening. 
 
Speaking with reporters at Delhi Secretariat following a marathon meeting with the Traffic Police and government ministers, Rai said that "full blueprint will be ready by December 25." 
 
He said the AAP government has received proposals for exempting certain sections like women, disabled, two wheelers, among others, from the ban and a decision is yet to be taken about the same. 
 
"We will run this from January 1 to 15 and then review its performance," said Rai. At 200 locations, the government will conduct air quality monitoring during this period, he said to know the impact of the ban. 
 Other measures like closure of Badarpur Thermal power plant and mechanical cleaning are being fine tuned as long term solutions to <keyword id="55910" type="ORGANIZATION" weightage="80" keywordseo="Air-Pollution">air pollution</keyword>, too, he said. 
 
Image credit: Indiatimes

Half of Delhi's cars to be off the roads between 8 am and 8 pm from January 1 to 15

By Philem Dipak Singh New Delhi, May 13 () A paralytic father and a mother who has been rendered jobless due to COVID-19 lockdown has forced promising Nagpur-based middle-distance runner Prajakta Godbole to fight extreme hunger with fear of unknown -- from where will the next meal be arranged. The 24-year-old Prajakta, who resides with her parents in a Siraspeth slum in Nagpur, represented Indian Universities in the 5000m race at the World University Games in Italy in 2019. She clocked 18:23.92 and could not qualify for the final round. She finished second in the Tata Steel Bhubaneswar Half Marathon earlier this year with a timing of 1:33:05 in 21.097 km. Her father Vilas Godbole earlier worked as a security guard but met with an accident and is paralysed now. Prajakta's mother Aruna used to work as a cook at a catering service, earning Rs 5000 to 6000 a month. The meagre amount Prajakta's mother was the only source of income in a family of three. But due to the lockdown, the marriages are not happening and Prajakta and her parents have been facing the stark reality of how they will get the two square meals a day. "We are now surviving on help provided by people from nearby areas. They gave us rice, dal and other things. So, we are having something to eat in the next two-three days but I don't know what will happen after that. This lockdown has been a cruel thing for us," a distraught Prajakta told "I am not even thinking of training rather I don't know how will I survive in this situation. Life is very harsh for us. The lockdown has brought ruin to us," she added. He mother Aruna said she has all the time been thinking when this lockdown will be lifted and she would be able to start her work. "We are a very poor family but at least we could survive with the money I used to get from my job. I used to get Rs 5000 to 6000 from joining a catering service but I can't do it now. There is no income and we are penniless. We don't know how long we will survive from others' help," she said. Prajakta said she does not know what to do in these circumstances and whom to approach as they belong to a poor family. "I don't know what to do, my parents cannot do anything. We can just pray that this lockdown comes to an end. We are just waiting for that," she said. She said she has also not sought help from any athletics officials in the district or in the state. PDS PDS KHSKHS

Lockdown Woes: Former Indian University athlete Prajakta fighting hunger in Nagpur slum

<ul><li>Netflix is set to launch ‘mobile-only’ plan ₹250 for Indian customers. </li><li>The plan is set to increase market competition for already in market Hotstar, ZEE5 and Amazon Prime. </li><li>Currently Netflix provides monthly subscriptions between ₹500 and ₹800. </li></ul>Premium streaming platform Netflix wants to lower prices in India to increase hold on to the highly price sensitive Indian market with its new ‘mobile-only’ plan. Netflix announced on Wednesday that it looks to expand market share in India. It is testing ₹250 monthly subscription for mobiles here, since March. “We believe this plan will be an effective way to introduce a larger number of people in india to Netflix and to further expand our business in a market where Pay TV ARPU is low,” <a href="https://www.moneycontrol.com/news/technology/netflix-to-roll-out-cheaper-mobile-only-plan-in-india-4218261.html">the company said</a>. <table style="border-width: initial; border-style: none; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Subscription </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Hotstar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">ZEE5 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Amazon Prime Video </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Monthly </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹500-₹800 (across plans) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹299 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹99 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹129 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Yearly </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹6,000-₹9,600 (no annual plan discount) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹999 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹999 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹999 </td></tr></tbody></table> The new <keyword id="7881240" type="UNKNOWN" weightage="20" keywordseo="netflix-plan">Netflix plan</keyword> is set to make competition tougher for other online video streaming platforms including Amazon Prime, Zee5 and Hotstar. Netflix currently offers three monthly plans in India, priced between ₹500 and ₹800, which can be used across devices. Hotstar’s monthly subscription fees is ₹299 and it provides content from HBO in addition to sports live streaming and others. Amazon which entered Indian market in December, offers video and music streaming services with its prime membership priced at ₹129. The annual subscription fees for Amazon Prime is ₹999. ZEE5, another online video streaming platform offers ‘All Access Pack’ which costs ₹999 yearly. It also provides half yearly subscription packs priced at ₹599 and monthly packs at ₹99. India is a key for Netflix’s global expansion, as the company is investing extensively in Indian content. Recently, it announced that it is bringing in five new Indian shows next year. It also launched a new dystopian series Leila a few months back, in addition to ‘Delhi Crime’. "We've been seeing nice steady increases in engagement with our Indian viewers that we think we can keep building on. Growth in that country is a marathon, so we're in it for the long haul," Netflix Chief Content Officer Ted Sarandos <a href="https://www.moneycontrol.com/news/technology/netflix-to-roll-out-cheaper-mobile-only-plan-in-india-4218261.html">said</a>.

You can get Netflix for ₹250 a month but only on mobile

What would you get if you did a Google search for ‘<keyword id="6356604" type="PERSON" weightage="100" keywordseo="Milind-soman">Milind Soman</keyword> young’? In the first 10 photos itself, you would see a happy Soman, smiling from behind his salt-and-pepper beard that he so easily carries. That’s young for you, as per Google. 
 
He is going to be 50 in less than 6 months from now. 
 However, that certainly did not stop him from competing in and subsequently winning one of the toughest <keyword id="6404434" type="SPORT" weightage="100" keywordseo="triathlon">triathlon</keyword>s in the world. The triathlon, which is organised by World Triathalon Corporation, includes a 3.86 km swim, 180.25 km cycle ride, and 42.2 km run and has to be completed within the time frame of 17 hours. Soman completed the race in 15 hours and 19 minutes. 
 
Oh, did we tell you that he is going to be 50 soon? 
 
Here are 3 other times that Milind ‘Ironman’ Soman proved that he’s ageless! 
 
1. When he debuted as an actor at 30 
After years of being India’s first supermodel, he debuted as an actor at the age of 30. It was in A Mouthful Of Sky, the first English serial to be made in India, and was a breakthrough success at Doordarshan. The age when other actors start using creams to hide their wrinkles, this man came as a breath of fresh air in the television industry. 
 
2. When he ‘restarted’ sports at the age of 40 
When we say restart, it’s because Milind was the national swimming champion for 4 years at a stretch during his college years. However, he lost the competitive urge and gave it up. 16 years later, he took up running, and has been running barefoot ever since, citing that it’s only natural and shoes make you weak. He has completed several half- and full marathons, and has run from Delhi to Mumbai. He was 47 at that tome, beat that! 
 
3. When he started Pinkathon at 47 years of age 
At the age when all models and even some actors sit in their reclining chairs in their farm houses, this man went ahead and started an event to encourage women to run for good health. He named it ‘Pinkathon’ and it was a roaring success. It has taken place in more than 40 cities, including all the major metros of India. 
 
Picture by <a href="https://www.facebook.com/MilindRunning/photos/a.519415254854507.1073741825.519378534858179/527689020693797/?type=1&amp;theater">Milind Soman Facebook</a>

3 Times Milind ‘Ironman’ Soman proved that he’s ageless!

When it’s an uneventful weekend in the west, the one that’s probably filled with low temperatures or snow, entertaining self with or without friends gains a new meaning. <keyword id="2061638" type="UNKNOWN" weightage="20" keywordseo="binge-watching">Binge watching</keyword> makes for a bond both with humans and the shows. 
 West has been binging on <keyword id="45225" type="UNKNOWN" weightage="20" keywordseo="Television-shows">television shows</keyword> on the Internet for long. India is waking up to the concept, thanks to better connectivity and high resolution <keyword id="559549" type="UNKNOWN" weightage="20" keywordseo="video-streaming">video streaming</keyword>. But, has binging caught on as a trend? The answer is both yes and no. 
 
Watching serials like a complete marathon, be it those international entertainment on Star World or some Pakistani serials on Zindagi. Like, if you are living in Mumbai, Lucknow, or Delhi or even Bengaluru – you sure have attempted to catch those Pakistani serials. Zingadi Gulzar Hai, Humsafar, Aunn Zara so on and so forth! 
 Binge watching, is more or less non-existent in India when compared against the total percentage of <keyword id="6357922" type="ORGANIZATION" weightage="20" keywordseo="Television">television</keyword> viewers. But, experts do feel binge watching will soon catch up with the country that has been long waiting to join the west in this segment. 
 
Binge watching is the important change that has been ushered in by Internet. It has drastically changed the way world watches television. The busy life that leaves us no time to follow our favourite shows ensures we catch up with them on the Internet. And when all the episodes that we wish to watch are available back-to-back, the joy of watching truly increases manifold, and how! 
 But, hang on. Binge watching has also been ‘cautioned against’ by health experts saying this increases chances of <keyword id="6354802" type="PERSON" weightage="20" keywordseo="depression">depression</keyword> with decreased levels of socializing. But hey, who cares when your favourite ‘Breaking Bad’ is running an interesting storyline that you wouldn’t want to miss for life! 
 
In India, binge watching is yet to be a trend except for in mega cities. Reasons for this are many. Television watching is also a ‘family time’ which coincides with dinner. Indians who choose to binge watch, prefer their list of English serials over Hindi owing to the easy availability of the content and convenient downloads. 
 
However, this is bound to change because entertainment companies have been making big plans to attract the attention of the Indian youth who can be potential consumers of their products. 
 
However, the only hitch would be to compress those 1,000-odd episodes of the highly successful serials into watchable videos. Binge in India will be a different ball game altogether. 
 
The demand for engaging entertainment in this country is growing with passing day. With increasing numbers of Internet penetration, and better devices that stream video content entering the market, India surely holds a lot of promise for people who would like to bury themselves like an ostrich into their favourite television show or a film on the Internet. 
 
Binge watching can be pretty rewarding and gratifying. 
 
Go, catch your ‘Friends’ or ‘Two and a Half men’ or ‘The Big Bang Theory’ alongside ‘Comedy Nights with Kapil’ or ‘Tarak Mehta Ka Ooltah Chasma’. There is a raging demand among children and elders alike for the new shows that are based on mythological stories such as Mahabharat, Devon Ke Dev Mahadev, or Udaan and of course, Chakravartin Ashok Samrat. Chhota Bheem is the darling of children who get to catch their favourite show on the Internet through summer holidays. Ah, the perks of having given up television and entertainment to study for exams! 
 
But, god save you if you want to watch ‘Kyun Ki Saas Bhi Kabhi Bahu Thi’ or the likes that ran for years after years. Because while binge watching is a desirable past time, it also means that your broadband bills will also give you a jolt when they arrive. 
 
Piracy will always remain an issue with serial makers who would feel they have lost a premium with the audience choosing another platform to watch their creation. Though in the immediate time frame this looks like an issue that would be addressed in the near future, this is sure to brighten the battle between the mega segments of television viewing. When clarity emerges, content will be the king, and the viewer will decide who has the best of it for him! 
Image: thinkstock

You Searched For "Delhi half marathon" and got 7 results

India’s national capital used radio waves to battle air quality during the city’s half marathon

BI India Bureau

Half of Delhi's cars to be off the roads between 8 am and 8 pm from January 1 to 15

BI India Bureau

Lockdown Woes: Former Indian University athlete Prajakta fighting hunger in Nagpur slum

PTI

You can get Netflix for ₹250 a month but only on mobile

BI India Bureau

3 Times Milind ‘Ironman’ Soman proved that he’s ageless!

Nandini Sharma

Binge watching is gratifying! Or is it?

Preetam Kaushik

This email sent by Deepinder Goyal days after Zomato fired 10% of its workforce is a ringing alarm bell for every startup

Poulomi Das

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