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<ul><li><keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> has joined <keyword id="86147" type="COMPANY" weightage="20" keywordseo="Levis">Levi's</keyword> as its new <keyword id="3123392" type="PERSON" weightage="20" keywordseo="global-brand-ambassador">global brand ambassador</keyword>.</li><li>Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s.</li></ul>Levi’s has announced actor and global fashion and youth icon, Deepika Padukone as their new global brand amabassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s. The brand's objective is to attract new generations of <keyword id="790627" type="PERSON" weightage="20" keywordseo="Women-consumers">women consumers</keyword> with a relevant fashion-forward offering in line with the brand DNA of quality and comfort. Commenting on the association, Deepika Padukone said: “Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident! I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s.” On having Padukone on board as ‘Global Brand Ambassador’ Sanjeev Mohanty, Managing Director- South Asia &amp; MENA - Levi’s commented: “We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category.”

Levi’s brings Deepika Padukone on board as its new global brand ambassador

<ul><li><keyword id="6377547" type="General" weightage="20" keywordseo="adidas" source="Orion">Adidas</keyword> has a new brand ambassador. </li><li><keyword id="598" type="General" weightage="100" keywordseo="deepika-padukone" source="Orion">Deepika Padukone</keyword> roster of women athletes and partners around the globe.</li></ul>adidas welcomes global superstar and youth icon, Deepika Padukone to the brand. Padukone will work closely with adidas on their common commitment towards fitness; both physical and emotional. Sport being an integral part of her life, Padukone embodies strength and resilience like no other while also encouraging millions around the globe. Together they will create a powerful synergy as the two share similar values. Taking forward the brand’s attitude of ‘<keyword id="11131916" type="General" weightage="20" keywordseo="impossible-is-nothing" source="Orion">Impossible is Nothing</keyword>’, the partnership will be a testament towards breaking barriers and limitless possibilities, inspiring both current as well as future generations. With Padukone joining adidas' powerful roster of women athletes and partners around the globe, adidas strengthens its focus on democratizing and diversifying sport for women through inspiring personalities. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> “Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands, adidas.” Deepika Padukone “As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realize their possibilities,” said <keyword id="168719" type="General" weightage="20" keywordseo="sunil-gupta" source="Orion">Sunil Gupta</keyword>, Senior Director, Brand adidas, India.

Adidas onboards Deepika Padukone as its global brand ambassador

The makers of "<keyword id="4155889" type="General" weightage="20" keywordseo="project-k" source="Orion">Project K</keyword>" revealed the first look of <keyword id="1330402" type="General" weightage="20" keywordseo="bollywood-star-deepika-padukone" source="Orion">Bollywood star Deepika Padukone</keyword> from the much-anticipated film, describing her character as a hope for a better tomorrow. Directed by Nag Ashwin, the big-budget sci-fi movie also stars <keyword id="104063" type="General" weightage="20" keywordseo="prabhas" source="Orion">Prabhas</keyword>, <keyword id="6357912" type="General" weightage="80" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> and <keyword id="6354603" type="General" weightage="80" keywordseo="kamal-haasan" source="Orion">Kamal Haasan</keyword>. Vyjayanthi Movies, the banner behind "Project K", shared the poster on its official Twitter page on Monday night. "A hope comes to light, for a better tomorrow. This is @DeepikaPadukone from #ProjectK," the production house captioned Deepika's first look. In a new post shared Tuesday, the banner said the actor's character was someone who "carries the hope of a new world" in her eyes. Haasan, Prabhas, Deepika and Ashwin will unveil the film's official title, trailer, and release date on the first day of San Diego Comic-Con (SDCC) in the US. At the Comic-Con, scheduled to take place from July 20 to 23, Vyjayanthi Movies will host conversations and performances, providing audiences with a glimpse into "India's vibrant culture and awe-inspiring world of science fiction". According to a press note issued by the makers, "Project K" will be the first-ever Indian film to debut at SDCC. Disha Patani also rounds out the cast of the multilingual movie.

Deepika Padukone's first look from sci-fi movie Project K: 'A hope... for a better tomorrow'

<keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> has dethroned <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> to become the Sexiest Asian Woman of 2016. 
 
Deepika won the title for the first time in the popular list that is annually published by Britain-based Eastern Eye newspaper. 
 
"It does bring a smile to my face, but sexy means different things to different people. For me, it's not just physical. Being comfortable with who you are, is sexy. Confidence is sexy. Innocence and vulnerability is sexy," the actress, who is set to make her Hollywood debut with 'xXx: Return of Xander Cage' opposite Vin Diesel, said in a statement. 
 Priyanka, who has won the title four times in the popular list, was pushed down to second place. <keyword id="6354526" type="UNKNOWN" weightage="20" keywordseo="Alia-Bhatt">Alia Bhatt</keyword> cracked the top 10 for the first time and was ranked fifth. 
 
Actor Nia Sharma took the third spot, and reclaimed the title as the sexiest television star. TV actress Drashti Dhami came fourth.The 2016 edition of the popular annual poll was based on millions of votes pouring in from across the globe. 
 Others in the top 10 are <keyword id="156899" type="PERSON" weightage="20" keywordseo="Sanaya-Irani">Sanaya Irani</keyword> (sixth), <keyword id="6354850" type="PERSON" weightage="20" keywordseo="Katrina-Kaif">Katrina Kaif</keyword> (seventh), <keyword id="710" type="PERSON" weightage="20" keywordseo="Sonam-Kapoor">Sonam Kapoor</keyword> (eight), Pakistani actress Mahira Khan (ninth) and <keyword id="327" type="PERSON" weightage="20" keywordseo="Gauhar-Khan">Gauhar Khan</keyword> (10th).

Deepika Padukone is the Sexiest Asian Woman of 2016

<ul><li><keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> recently joined Levi's as its new global brand ambassador.</li><li>It shows how ‘When You Take A Step, We All Move.’</li></ul>For over 85 years, Levi’s has been obsessed with making the perfect pair of jeans for women. The brand that invented the original blue jeans in 1873, the iconic 501 and the first-ever blue jeans for women in 1934 has constantly revolutionized women’s fashion and continues its journey. Today, the brand is as relevant as ever across the world, constantly asserting its authority on style by introducing new range fashion fits. With the keen objective to attract the next generation of women consumers with relevant fashion-forward offerings, Levi’s is taking the next step in its journey. In line with this purpose and increasing their focus on women, Levi’s launches its new brand campaign centered around the message – ‘When you take a step, we all move’. The campaign featuring Deepika Padukone, celebrates the spirit of women and their collective journey of inspiring and championing each other through authentic self-expression. Brought alive through the power of music, the TVC is set to the tunes of the timeless classic ‘Auva Auva Koi Yahan Nache’. As part of the visual montage, the film features brand ambassador Deepika Padukone alongside diverse women from everyday walks-of-life dreaming, believing, and taking the step with confidence to live their next big thing. As each woman finds confidence and comfort in expressing their fearless pursuits, it inspires people around her to join in and move with her. <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div> The TVC is cinematically designed to highlight this spread of energy as the bond that unites the sisterhood and inspires a cultural movement. This represents a manifestation of the core campaign message - ‘When you take a step, we all move’. Commenting on the launch of the new campaign, Saikot Das, Marketing Director – South Asia, Middle East &amp; North Africa at Levi Strauss &amp; Co, said ‘‘The campaign is an ode to the collective movement of women who are moving ahead with strength and shaping a massive cultural change. It’s great to have Deepika as part of the campaign as she embodies what it means to inspire generations to fearlessly chase their dreams and pursuits – a perfect fit to our campaign message ‘When you take a step, we all move’. Through our campaign, we believe we’ll be able to establish a strong connect with our consumers, influence and accelerate the women’s business, further strengthening our leadership in the market.’’ For years, Levi’s has been empowering women worldwide through unique programs such as HERproject and platforms such as I Shape My World, thereby strengthening communities and investing in generations to come. An active contributor to dialogue around inclusivity, Levi’s distinct campaigns like Circles and its local #ProudtoBeMore campaign sparked conversations around empowerment and formed closer connects with inspired consumers. Apart from the main film, the TVC will also be curated into multiple renditions to run across media platforms. The campaign will be nationally rolled out using a creative mix of marketing mediums including print, broadcast, and digital. Having invented the first-ever blue jean for women in 1934, Levi’s obsession in its pursuit of making the perfect pair of jeans has revolutionized women’s fashion forever. Today, through Deepika’s partnership and a new range of fashion-forward offering in line with the brand DNA of quality and comfort, Levi’s is taking the next step in its journey to strengthening its denim leadership by appealing to a younger consumer base.

Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality

<ul><li>Bollywood actor <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> is among the many notable speakers at the World Economic Forum’s annual meeting at Davos. </li><li>She will speak about ending the stigma surrounding mental illness along with Tedros Adhanom Ghebreyesus, director general of WHO, on January 21. </li><li><keyword id="601" type="PERSON" weightage="20" keywordseo="Padukone">Padukone</keyword> is among the four people who will be honoured with the Crystal Award for their contribution in de-stigmatising mental illness. </li></ul>Bollywood actor Deepika Padukone is among the many notable speakers at the World Economic Forum’s annual meeting at Davos. She will speak about ending the stigma around mental illness along with Tedros Adhanom Ghebreyesus, director general of WHO, on January 21. “With more than 300 million people suffering with the illness, depression is the leading cause of ill health and disability in the world today and a major contributor to the overall global burden of disease. It is therefore increasingly clear that, now more than ever before, we need to aggressively address what is an invisible and overlooked health and social burden," Padukone <a href="https://www.latestly.com/entertainment/bollywood/deepika-padukone-leaves-for-davos-2020-world-economic-forum-to-accept-the-crystal-award-view-pics-1479123.html">said. </a> Padukone is among the four people who will be honoured with the Crystal Award for their contribution in destigmatising mental illness. She dedicated the award to the millions who experience stress, anxiety and depression, and more. She is listed as the founder of Live Love Laugh Foundation, an NGO that aims to spread awareness and change people’s perception about mental health. She started it five years ago with her therapist Anna Chandy in a bid to help teens and young adults with anxiety disorders. Deepika’s fight against mental illness in India Padukone, who was one of Time’s most influential people in the world in 2018, has been speaking out about mental illness after she suffered from the same. “I wasn’t aware of what mental illness was, and I didn’t realize the importance of mental health, when we have a fever, we know what the symptoms are. Why aren’t we taught to recognize the symptoms of mental illness in the same way? It was a lack of awareness on my part, but also on the part of the people around me. What if it wasn’t for my mother? Who else would have helped me?”<a href="https://www.harpersbazaar.com/celebrity/latest/a29460341/deepika-padukone-mental-health-depression/"> Padukone told Bazaar magazine.</a> In 2015, she also took part in a <a href="https://www.thenews.com.pk/magazine/instep-today/599257-deepika-padukone-opens-up-about-her-personal-struggles-with-depression">TV show along with her therapist in order to clarify misconceptions about mental health. </a>Padukone was recently in the news for visiting the JNU campus to meet those who were hurt by a mob attack on the university’s students and teachers As many as 100 Indian CEOs as well as political leaders including union and chief ministers will take part in the Davos event. Earlier, <keyword id="1671" type="PERSON" weightage="20" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword> and Karan Johar too attended them in the past. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/deepika-padukones-visit-to-jnu-can-have-a-negative-effect-on-chhapaak/articleshow/73155309.cms">Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero</a> <a href="https://www.businessinsider.in/entertainment/news/kamal-haasan-net-worth-and-his-finances-after-2-years-in-politics/articleshow/73290359.cms">Here's what Kamal Haasan's ₹25 crore loan revealed about his finances after nearly 2 years in politics</a>

Deepika Padukone at Davos: here's what to expect from the Bollywood star at the World Economic Forum

Fifty-seven-year old <keyword id="3384654" type="UNKNOWN" weightage="100" keywordseo="Clarabelle-Saldanha">Clarabelle Saldanha</keyword> runs her salon out of Lily Villa, her picturesque bungalow located in <a href="http://www.businessinsider.in/searchresult.cms?query=mumbai&amp;sortorder=effectivedate">Mumbai’s</a> <a href="http://www.businessinsider.in/searchresult.cms?query=bandra&amp;sortorder=effectivedate">Bandra </a>West and spends her day cutting and colouring the hair of <a href="http://www.businessinsider.in/searchresult.cms?query=bollywood+celebrities&amp;sortorder=effectivedate">Bollywood celebrities</a>, which include quite a few leading ladies. 
 
Right from <a href="http://www.businessinsider.in/searchresult.cms?query=deepika+padukone&amp;sortorder=effectivedate">Deepika Padukone</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=gauri+khan&amp;sortorder=effectivedate">Gauri Khan</a> to <a href="http://www.businessinsider.in/searchresult.cms?query=lara+dutta&amp;sortorder=effectivedate">Lara Dutta</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=malaika+arora+khan&amp;sortorder=effectivedate">Malaika Arora Khan</a>, Saldanha is the faithful friend and trusted hairstylist, whose hands have styled the looks for numerous celebrity cover photoshoots. 
 
Yet, very little is written about her or her team of six. The reason for that omission is that she has never once advertised in the last 38 years that she’s worked as a hairstylist. 
 
One google search confirms that as the search engine throws up no results when it comes to any details about her but on the other hand, it is flooded with numerous photo shoots credits attributed to Saldanha. 
 
Apart from cutting hair, Saldanha also travels with Bollywood’s leading ladies on outdoor film and ad shoots if asked. 
 
Her clientele is impressive to say the least. 
 
 
(Image credit: Brown Paper Bag) 
 “My tryst with celebrity hair cutting started with actress like Amrita Singh, <keyword id="2665" type="PERSON" weightage="100" keywordseo="Dimple-Kapadia">Dimple Kapadia</keyword>, who’s still a client and even Waheeda Rahman. Now, Sussane Khan, <keyword id="1037" type="PERSON" weightage="100" keywordseo="Lara-Dutta">Lara Dutta</keyword>, Gauri Khan and <keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> come to me,” she explains, adding that besides celebrities, a lot of families living in the vicinity trust her with their hair. Infact, there have been times when she’s worked with three generations of the same household. 
 
Saldanha’s hair studio is delightfully lit and constitutes floral seating and a single hair wash bay. She does all the cuts herself, while the colouring is done by her employees, most of whom have been with her for over 20 years. 
 
There’s something else. Her salon also has a picture of Saldanha with <a href="http://www.businessinsider.in/searchresult.cms?query=oprah+winfrey&amp;sortorder=effectivedate">Oprah Winfrey</a>. 
 
We know you can tell that there’s an interesting story behind that, but to be absolutely sure, you gotta tame that mane. 
 
Contact: You can book an appointment with Clarabelle on 9870107034. 
 
Getting there: Her studio is at Lilly Villa, 21 Convent Road, Bandra West 
 
Pocket pinch: Rs 5,000 plus taxes for a haircut.

Meet Clarabelle
Saldanha, Deepika Padukone's trusted hairstylist

<h1>
	<a href="http://www.youtube.com/watch?v=q4p9RD-Fm8c" target="_blank"></a></h1>
 The brand universally synonymous with happiness, <keyword id="6391475" type="CITY" weightage="80" keywordseo="Coca-Cola">Coca-Cola</keyword>, gives a refreshing new twist to 'Open Happiness' and urges consumers to revel in the joys of life, big and small. The latest campaign, 'Chhoti ho ya badi, har khushi mein Coca-Cola', features new brand ambassadors Deepika Padukone and <keyword id="5015" type="PERSON" weightage="40" keywordseo="Farhan-Akhtar">Farhan Akhtar</keyword>. As an extension of Coke's earlier 'Open Happiness' campaign, this one also looks at finding the smaller joys of life.

	Conceptualised by McCann Erickson, the campaign finds Deepika and Farhan interacting in everyday situations. Based in a rural environment, the company hopes that the campaign will resonate with the masses and place Coca-Cola firmly as the fastest growing soft drink brand.
 Debabrata Mukherjee, VP - Marketing &amp; Commercial, <keyword id="6385848" type="COMPANY" weightage="80" keywordseo="Coca-Cola-India">Coca-Cola India</keyword>, said, "Coca-Cola is a brand that stands for optimism and happiness. With our new campaign, 'Chhoti ho ya badi, har khushi mein Coca-Cola', we have translated the brand's happy energy into a series of commercials which capture the essence of finding moments of joy in our day-to-day lives. The language is very colloquial, the situations are everyday, so that every consumer in India can relate to it and feel happy about the celebratory situations. The message is very simple - celebrate your moments of happiness, small or big, with a bottle of Coca-Cola."

	Mukherjee added, "We are very happy to have both Farhan Akhtar and Deepika Padukone join the Coca-Cola family. Our communication for Coca-Cola this year focuses on reaching the masses and both Deepika and Farhan slipped into the roles of 'everyday people' with great ease. They are great role models and very inspirational for millions across the country."

	<a href="http://www.bestmediainfo.com/wp-content/uploads/2014/03/coke-logo.jpg"></a>The campaign opens with Deepika Padukone missing the bus to her college. She is visibly angry since she thinks if she misses her exam she would be married off and would have to be in the kitchen all the time. Farhan Akhtar, who has been listening to the conversation between Deepika and her friend, takes a sip of Coke and quickly jumps into action. He takes his rickshaw and asks her to hop in. As they overtake the bus while enjoying the ride, the Coke song plays. He drops Deepika at the college gate and tells her that whatever he does, he won't make her stay in the kitchen all the time. The TVC ends with the voiceover declaring: "Khushi chhoti ho ya badi, har khushi mein Coca-Cola" (Be it a small or big happiness, for every happiness there is a Coca-Cola).
 Scripted by Prasoon Joshi, CEO and Chief Creative Officer, McCann Worldgroup India, the campaign has been produced by Guneet Monga's <keyword id="2096886" type="UNKNOWN" weightage="40" keywordseo="Golden-Gaddi-Films">Golden Gaddi Films</keyword> and directed by acclaimed director Anurag Kashyap. The music of the campaign has been created by <keyword id="718705" type="UNKNOWN" weightage="40" keywordseo="Mikey-McCleary">Mikey McCleary</keyword> and Vishal Khurana.

	The campaign will be extended to OOH, digital, behind the label promotion, point of sale merchandise and on-ground initiatives for various key markets.

	Joshi said, "The concept of happiness is universal, and the joy that one look or a smile from that special someone invokes is universal and not constrained by demographics. Similarly, Coca-Cola delivers the promise of happiness universally; whether you are in a small town or a metropolitan city, you can celebrate the little joys of life with a refreshing bottle of Coca-Cola. It's this thought that served as the inspiration for this campaign. We have Farhan Akhtar and Deepika Padukone, two young and highly successful actors who have captured the imagination of the whole country, essaying characters that you and I could bump into on the streets of Chandigarh or Allahabad or any other city."

	Anurag Kashyap, who has directed the campaign, said, "The campaign pays ode to the ethos of brand Coca-Cola of celebrating moments of joy, no matter how big or small. I loved the concept of putting the cosmopolitan and glamorous Deepika and Farhan in extremely rustic scenarios that appeal to masses. The campaign is very fun, happy and bubbly, just like the effervescence unique to Coca-Cola."

	Newly appointed Coca-Cola brand ambassador Deepika Padukone commented, "When I think of brand Coca-Cola the feeling of optimism and joy immediately resonates. I have been a huge fan of Coca-Cola, one of the most aspirational and iconic brands in the world and I am glad to have finally got the opportunity to be associated with it. I have thoroughly enjoyed this experience and working with Farhan, Prasoon, Anurag and the entire team at Coca-Cola has been absolutely incredible. The beauty of brand Coca-Cola is the fact that it stands for values, which are very simple yet very powerful."
 <keyword id="28751" type="UNKNOWN" weightage="80" keywordseo="Farhan-Akthar">Farhan Akthar</keyword> added, "What stands out about brand Coca-Cola is its universal appeal. No matter where in the world you are, Coca-Cola is synonymous with celebration and joy. I am extremely excited to partner with Coca-Cola and to bring this joy to millions of consumers across the country. The entire team behind this campaign has made the experience tremendously enriching for me. I had a wonderful time shooting for the campaign which has given me an opportunity to portray a distinctly new character."

	The TVC: 
 
 



	Credits:

	Client: Coca-Cola India

	Agency: McCann Ericksson

	Creative Team: Prasoon Joshi, Pradyumna Chauhan - NCD

	Account Management: Alok Lall, Sarthak Sharma, Onkar Chand

	Account Planning: Jitender Dabas, Vibha Gupta

	Production House: Golden Gaddi

	Director (film): Anurag Kashyap

	Music: Mikey McCleary and Vishal Khurana
 
Courtesy: <a href="http://bestmediainfo.com" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">Bestmediainfo</a>

Coca-Cola Unveils New 'Happiness' Campaign That Celebrates Life's Joys, Big Or Small

(Photo Source: Facebook/@PVSindhu.OGQ) <ul><li>Only 18 women in India made it to the top 100 highest-earning celebrity list by <keyword id="375775" type="COMPANY" weightage="20" keywordseo="Forbes-India">Forbes India</keyword>.</li><li>Deepika Padukone, with estimated 2018 earnings of ₹1,120 million, was ranked as the highest paid female celebrity in India. </li><li>Padukone’s ranking was also the first time when a woman made it to the top five on this list.</li></ul><keyword id="6373044" type="UNKNOWN" weightage="20" keywordseo="forbes">Forbes</keyword> India on Wednesday <a href="http://www.forbesindia.com/lists/2018-celebrity-100/1735/all">unveiled</a> its 2018 Forbes India Celebrity 100 — a list of Indian celebrities who earned the most in 2018. And only 18 women -- including entertainment and sports celebrities -- made it to the list. Deepika Padukone, who earned over ₹1,120 million in 2018, was ranked as the highest paid female celebrity in India. With that, she also became the first woman to make it to the top five on the overall list, standing at fourth place. While the list includes some of the familiar names from last year’s list like Padukone, Alia Bhatt, Anushka Sharma, and <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword>, It also included some new entrants like <keyword id="6355846" type="PERSON" weightage="20" keywordseo="madhuri-dixit">Madhuri Dixit</keyword> Nene, <keyword id="6366471" type="PERSON" weightage="20" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan, and <keyword id="3886421" type="PERSON" weightage="20" keywordseo="divyanka-tripathi-dahiya">Divyanka Tripathi Dahiya</keyword> The list featured celebrities from various professions including sports, music, and entertainment. Sportswomen who made to the list included PV Sindhu and Saina Nehwal Forbes India ranked the celebrity by estimating the entertainment-related earnings of celebrities from 1 October 2017 to 30 September 2018. <a href="http://www.forbesindia.com/lists/2017-celebrity-100/1665/all">Last year’s list</a> had 20 women celebrities on the list and was led by Priyanka Chopra. Here is the list of top 5 women who made it to the list: <ul><li>Deepika Padukone</li></ul>Overall Ranking- 4 ; Total Earnings- over ₹1120 million <ul><li>Alia Bhatt </li></ul>Overall Ranking- 12 ; Total Earnings- over ₹580 million <ul><li>Anushka Sharma</li></ul>Overall Ranking- 16 ; Total Earnings- over ₹458 million <ul><li>PV Sindhu </li></ul>Overall Ranking- 20; Total Earnings - over ₹365 million <ul><li>Katrina Kaif </li></ul>Overall Ranking- 21 ; Total Earnings - over ₹336 million <a href="http://www.forbesindia.com/aperture/2018-celebrity-100/2018-forbes-india-celebrity-100-here-are-the-women-who-made-it-to-the-list/51961/1#photo">Check the full list here. </a>

Only 18 women made it to this year’s Forbes list of 100 highest-earning Indian celebrities

<ul><li>Actress <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> has invested an undisclosed amount in Drum Foods International, the company that produces <keyword id="2818965" type="PERSON" weightage="20" keywordseo="Epigamia">Epigamia</keyword>. </li><li>The investment is a part of the series C round raised by Epigamia, which included dairy giant Danone.</li><li>Padukone has made the investment through her family office KA Enterprise.</li></ul>Bollywood actor Deepika Padukone has made another bet as a <keyword id="138263" type="PERSON" weightage="20" keywordseo="startup">startup</keyword> investor, making an undisclosed amount of investment in Drum Foods International – the company behind the popular yogurt brand Epigamia. Epigamia, with the investment from Padukone, plans to accelerate its growth. <a href="https://www.livemint.com/companies/start-ups/deepika-padukone-invests-in-maker-of-epigamia-yogurt-1557771851043.html">Reports</a> say that the company will now expand its distribution to 50,000 outlets in over 25 cities. The 11-year old company that sells a line of greek yogurt and smoothies has made its way into people’s homes and is today considered as one of the premier brands for dairy products in India. Drums Food was founded by Rohan Mirchandani, chef Ganesh Krishnamurthy, Rahul Jain, and Uday Thakkar. Epigamia had made news in <a href="https://www.livemint.com/Money/Ui3XyVQv4WFSLP3authHTL/Maker-of-Epigamia-yogurt-gets-fresh-funding-from-Danones-in.html">January</a>, not just because it raised over $25 million in a Series C investment, but also because it raised the funding from Danone Manifesto Ventures, the investment of the dairy giant Danone. This had come in after Danone exited its dairy business in India. Padukone’s investment is a part of the same Series C raise. However, according to <a href="https://timesofindia.indiatimes.com/business/india-business/bollywood-diva-dons-investor-hat/articleshow/69315671.cms">reports</a>, it is not Padukone’s first investment in the Indian startup industry. The actress, through her family office KA enterprise, had earlier invested in the furniture rental company Furlenco and beauty marketplace Purplle. Padukone joins the long list of Bollywood celebrities who have turned to actively invest in startups in India. From Aamir Khan to Suniel Shetty or even Malaika Arora, Bollywood celebrities have started to look at startups as an alternate investment option. See Also: <a href="https://www.businessinsider.in/bollywood-star-suniel-shetty-invests-in-fitness-startup-squats/articleshow/69268173.cms">Suniel Shetty makes another bet on the Indian startup industry – invests in fitness startup SQUATS</a>

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