Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<a href="http://www.businessinsider.in/The-Raees-trailer-is-finally-here-and-you-wont-be-able-to-stop-looking-at-SRK/articleshow/55851255.cms">Shah Rukh Khan</a> aka Bollywood's King Khan started 2017 with a bang. Khan appeared in the cover of GQ this month looking all dapper in a black tux and making us forget that he's actually 51. 
 These pictures are proof that <keyword id="6359862" type="ORGANIZATION" weightage="100" keywordseo="SRK">SRK</keyword> just gets hotter with age. We're bowled over by that mischievous charm! 
 
Have a look:

These photos of Shah Rukh Khan prove that he's getting hotter with age

To believe, film trade analysts of the box office, Taran Adarsh and Komal Nahta, <keyword id="4427" type="PERSON" weightage="100" keywordseo="Aamir">Aamir</keyword> Khan starrer <keyword id="6358210" type="PERSON" weightage="20" keywordseo="Dangal">Dangal</keyword> will soon enter Rs 100 crore club in no time. Mind you, this isn’t any other superstar movie of the year. Based on the story of a wrestler from Haryana, Dangal has released at a time when the people of India are suffering cash crunch during demonetization. 
 The film has opened at the theatres yesterday and slogged crazy revenue of Rs 30 crore on the first day itself, quite better than <keyword id="1671" type="PERSON" weightage="20" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword> starrer <keyword id="3437671" type="UNKNOWN" weightage="100" keywordseo="Dear-Zindagi">Dear Zindagi</keyword> and Ranveer Singh’s <keyword id="3077808" type="UNKNOWN" weightage="100" keywordseo="Befikre">Befikre</keyword>. 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/Dangal?src=hash">#Dangal</a> Sat and Sun biz will be higher... Word of mouth is terrific... Expected to cross ₹ 100 cr mark in first 3 days... India biz.
	— taran adarsh (@taran_adarsh) <a href="https://twitter.com/taran_adarsh/status/812538626517016576">December 24, 2016</a></blockquote>
Adarsh and <keyword id="1937420" type="PERSON" weightage="20" keywordseo="Nahata">Nahata</keyword> in Twitter also predicted that the film will create a history in <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword>, the way it’s generating revenue. With more 50% online bookings being done in advance, Dangal is Aamir’s first film after his blockbuster PK (2014), which is still the highest grossing movie of all time.

Aamir’s Khan Dangal opened better than Dear
Zindagi and Befikre; all set to cross Rs 100 crore by this weekend

If you thought the Koffee with Karan episode with <a href="http://www.businessinsider.in/Everything-you-need-to-know-about-how-Shah-Rukh-Khan-celebrated-his-51st-birthday/articleshow/55202853.cms">SRK</a> and <keyword id="6354526" type="UNKNOWN" weightage="100" keywordseo="Alia-Bhatt">Alia Bhatt</keyword> was the most fun thing you'd ever seen, wait till you see this behind the scenes video of <a href="http://www.businessinsider.in/searchresult.cms?query=dear+zindagi&amp;sortorder=effectivedate">'Dear Zindagi'</a> where <keyword id="6359862" type="ORGANIZATION" weightage="100" keywordseo="SRK">SRK</keyword> and <a href="http://www.businessinsider.in/Janardhan-Reddy-builds-a-palace-in-Bangalore-his-daughters-500-crore-wedding/articleshow/55429657.cms">Alia Bhatt</a> are having lots of fun, especially with King Khan pulling Alia's legs. 
 
It takes a few minutes for Alia to release that SRK is making fun of her, and you have to agree- their chemistry is absolutely adorable! 
 
It all starts with SRK cleaning his cup when Alia walks into the frame. A serious SRK asks her to go and kneel, which she obediently does. It is only after both Shah Rukh and Gauri burst out laughing that Alia realises that it was all for fun. 
 
If nothing, this teaser is going to make you more excited about watching this hatke romantic film! 
 Directed by <keyword id="651350" type="PERSON" weightage="100" keywordseo="Gauri-Shinde">Gauri Shinde</keyword> and starring SRK and Alia Bhatt, <keyword id="3437671" type="UNKNOWN" weightage="100" keywordseo="Dear-Zindagi">Dear Zindagi</keyword> releases on November 25! 
 
Watch all the fun here:

Watch: SRK plays prankster, pulls Alia Bhatt's legs during the shoot of Dear Zindagi

Bollywood superstar <keyword id="1671" type="PERSON" weightage="100" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword>, who would next be seen in <keyword id="6361860" type="PERSON" weightage="100" keywordseo="Raees">Raees</keyword> and <keyword id="3437671" type="UNKNOWN" weightage="100" keywordseo="Dear-Zindagi">Dear Zindagi</keyword>, is in Prague these days, shooting for Imtiaz Ali’s yet to be named film opposite <a href="http://www.businessinsider.in/Anushka-Sharma-lip-job/articleshow/52359634.cms">Anushka Sharma</a>. 
 
Khan, who was last seen in a double role of a superstar and his look-alike in the movie Fan, shared his first look from the film on his social media. 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
	<div style="padding:8px;">
		<div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;">
			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
				&#xa0;</div>
		</div>
		
			<a href="https://www.instagram.com/p/BJX3QHVhiVe/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Imtiaz said I could post this picture from the sets...&amp; promised there will be some close ups of me in the film too!</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A photo posted by Shah Rukh Khan (@iamsrk) on
		<time datetime="2016-08-21T13:44:07+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Aug 21, 2016 at 6:44am PDT</time>
	</div>
</blockquote>
 
Sporting a blue shirt, blazer and a red tie, Khan can be seen discussing a scene with the <a href="http://www.businessinsider.in/Imtiaz-Alis-new-short-film-India-tomorrow/articleshow/51714134.cms">director </a>in one of the pics shared by a fan. 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
	<div style="padding:8px;">
		<div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;">
			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
				&#xa0;</div>
		</div>
		
			<a href="https://www.instagram.com/p/BJW-2Wrhy32/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">@iamsrk #srk #srkeyes #kingofbollywood #kingkhan #shahrukhkhn #thering</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A photo posted by come..fall in love (@7noon_432_) on
		<time datetime="2016-08-21T05:31:16+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Aug 20, 2016 at 10:31pm PDT</time>
	</div>
</blockquote>
 
As per some reports, the movie is titled The Ring, and would feature Khan as Harinder Singh Nehra, a Punjabi tour guide who will fall in love with one of his Gujarati tourists, played by Sharma. While most of the movie would be shot in Europe, some parts of it would also be shot in Punjab, the state where Khan’s character belongs to. 
 
Shah Rukh, who is known to have a hard time trying to kick the butt, couldn’t stop himself from puffing one up during the shooting. 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
	<div style="padding:8px;">
		<div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:62.5523012552% 0; text-align:center; width:100%;">
			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
				&#xa0;</div>
		</div>
		
			<a href="https://www.instagram.com/p/BJXi_IAh3ma/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">"Harinder Singh Nehra" is a character Name of #SRK in Imtiaz Film. #TheRing #shahrukhkhan #kingofbollywood #kingkhan #iamsrkian #srk</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A photo posted by come..fall in love (@7noon_432_) on
		<time datetime="2016-08-21T10:47:02+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Aug 21, 2016 at 3:47am PDT</time>
	</div>
</blockquote>
 
In a video that surfaced on social media, Khan could be seen waving a flag while standing on a platform, a common practice for tour guides to signal their tourists to listen to them. 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
	<div style="padding:8px;">
		<div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:62.5% 0; text-align:center; width:100%;">
			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
				&#xa0;</div>
		</div>
		
			<a href="https://www.instagram.com/p/BJWjGa_DPQb/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Video 2 : #SRK @iamsrk on the sets of Imtiaz Ali's film #TheRing in Prague .. ❤️😍</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A video posted by @awatif_srk on
		<time datetime="2016-08-21T01:28:48+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Aug 20, 2016 at 6:28pm PDT</time>
	</div>
</blockquote>
 
 
<a href="http://www.businessinsider.in/Raees-teaser-How-Shah-Rukh-Khan-loves-to-tease-his-fans/articleshow/48109350.cms">Raees</a>, directed by Rahul Dholakia, would release on January 26th 2017, and Khan would be seen playing the role of a bootlegger, opposite Pakistani actress <keyword id="701143" type="PERSON" weightage="100" keywordseo="Mahira-Khan">Mahira Khan</keyword>, while in Gauri Shinde's Dear Zindagi, he would be sharing the screen space with <a href="http://www.businessinsider.in/Alia-Bhatts-Femina-photoshoot-with-her-father-Mahesh-Bhatt-and-sister-Shaheen-Bhatt-is-adorable/articleshow/52866947.cms">Alia Bhatt</a>.

SRK starts shooting for Imtiaz Ali’s next, shares pics from Prague

Mumbai, Riding high on the back-to-back success of "<keyword id="12756474" type="General" weightage="80" keywordseo="pathaan" source="Orion">Pathaan</keyword>" and "<keyword id="6363925" type="General" weightage="80" keywordseo="jawan" source="Orion">Jawan</keyword>", superstar <keyword id="1671" type="General" weightage="80" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> has emerged as numero uno on IMDb's top 10 list of most popular Indian stars of 2023, which is otherwise dominated by female stars like Alia Bhatt, Deepika Padukone and Wamiqa Gabbi. The year is not over yet for <keyword id="4546" type="General" weightage="80" keywordseo="shah-rukh" source="Orion">Shah Rukh</keyword>, who is now awaiting the release of his third and final film of 2023 with the Rajkumar Hirani-directed "Dunki" on December 21. Bhatt, who claimed the second spot on the list for the second year in a row, had a major success in "Rocky Aur Rani Kii Prem Kahaani" and made her Hollywood debut opposite Gal Gadot in Netflix movie "Heart of Stone". Padukone played the female lead in "Pathaan" and had an extended cameo in "Jawan". Shah Rukh's "Jawan" co-stars <keyword id="16829" type="General" weightage="80" keywordseo="nayanthara" source="Orion">Nayanthara</keyword>, who features in the fifth spot, and Vijay <keyword id="2933760" type="General" weightage="80" keywordseo="sethupathi" source="Orion">Sethupathi</keyword> also feature in the list. Nayanthara made her Hindi cinema debut with the movie, while Sethupathi (who is on number 10) was the main antagonist. He also played a cop in the Prime Video series "Farzi". Nayanthara is followed by Tamannaah Bhatia, Kareena Kapoor Khan and Sobhita Dhulipala. All the three stars had major wins on streaming platforms -- Tamannaah in "Lust Stories 2", Kareena in "Jaane Jaan" and Sobhita in "Made in Heaven 2". Actor Akshay Kumar's much-discussed cameo in "OMG 2", "Mission Raniganj" and "Selfiee" helped him land in the ninth spot on the ranking by the website, a go-to place for information on movies, TV and celebrities. "From Shah Rukh Khan's return to the big screen with two blockbusters, to Alia Bhatt starring in international thriller 'Heart of Stone', the IMDb Most Popular Indian Stars of 2023 list reveals the Indian stars who generated the most fan excitement and engagement across the IMDb global audience this year," said Yaminie Patodia, head of IMDb India, in a statement. "Our unique year-end top 10 list is compiled based on the page views of hundreds of millions of fans globally who rely on IMDb to discover, decide what to watch, and learn more about their favorite stars," Patodia added. Bhatt, who came in second after her "Dear Zindagi" co-star Shah Rukh, thanked her fans. "I've always believed that they are the real kings and queens, and nothing is beyond them. I thank my audience for bringing me to the position that I am at. While I hope to continue entertaining them, I am filled with only love and gratitude. I also promise to keep working hard and bringing more inspiring stories and characters on screen," the actor said. Gabbi, known for her performance in web series "<keyword id="14990" type="General" weightage="80" keywordseo="jubilee" source="Orion">Jubilee</keyword>", "Charlie Chopra &amp; the Mystery of Solang Valley" as well as film "Khufiya", said she was thrilled to make her debut on the IMDb Most Popular Indian Stars list. "The fact that IMDb represents the sentiment of the global audience makes this even more special for me. From Vishal Bhardwaj's spy thriller 'Khufiya' and Vikramaditya Motwane's period drama 'Jubilee', to the heartwarming web series 'Modern Love Chennai', and as well as the Punjabi film 'Kali Jotta', I've had a busy year working across genres and languages, and it makes me happy and grateful that my fans have appreciated that," she added. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/webstories/royal-enfield-himalayan-450-to-launch-on-nov-24-everything-we-know-so-far/slidelist/105411032.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/webstories/royal-enfield-himalayan-450-to-launch-on-nov-24-everything-we-know-so-far/slidelist/105411032.cms" target="_blank">Royal Enfield set to launch the new Himalayan – Everything we know so far</a><a href="https://www.businessinsider.in/tech/apps/news/how-to-link-your-email-with-whatsapp/articleshow/105407877.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/apps/news/how-to-link-your-email-with-whatsapp/articleshow/105407877.cms" target="_blank">WhatsApp’s safety push – You can now login with your email id</a><a href="https://www.businessinsider.in/business/telecom/news/jio-strengthens-market-leadership-with-3-25-mn-new-subscribers-vis-decline-slows/articleshow/105289414.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/telecom/news/jio-strengthens-market-leadership-with-3-25-mn-new-subscribers-vis-decline-slows/articleshow/105289414.cms" target="_blank">Jio strengthens market leadership with 3.25 mn new subscribers, Vi’s decline slows</a>

Shah Rukh Khan tops IMDb's list of most popular Indian stars of 2023

<ul><li>Furlenco is growing at a CAGR of 130% YoY and is all set to cross the $300 million mark in net subscription revenue by 2023, from the current $25 million </li><li>In a market where brands are having a tough time cracking millennials' minds and making them stay for long, Furlenco gets 85% of its revenue from the age group</li><li>Furlenco presented these millennials with an offer that they could not refuse, <keyword id="2221173" type="PERSON" weightage="20" keywordseo="Ashwin-Venkatraman">Ashwin Venkatraman</keyword> tells us how they did it</li></ul> Online furniture rental platform, Furlenco that likes to call itself the ‘Netflix of rental furniture and decor market,’ has had a smooth ride this year. The brand is growing at a CAGR of 130% YoY and is all set to cross the $300 million mark in net subscription revenue by 2023, from the current $25 million. Currently present in Delhi, Bengaluru, Gurugram, Chennai, Mumbai, Noida, Hyderabad, and Pune, Furlenco will now expand its business to seven more cities by 2023. In a market where brands are having a tough time cracking millennials' minds and making them stay for long, Furlenco gets 85% of its revenue from the age group. Hence, the brand has shifted 100% of its marketing monnies to digital media, which is 10-15% of its annual revenue. This year, the platform has increased its marketing budget by 50%. We spoke to Ashwin Venkatraman, Chief Operating Officer, Furlenco to find out the mantra behind this smooth sailing, what made them shift their focus completely on millennials, the road ahead and of course, their content journey so far. Excerpts: Q. How has been Furlenco's journey so far in India? Started in 2012 by Ajith Mohan Karimpana, Furlenco is a furniture company with a difference, catering to the lifestyle aspirations of contemporary urban Indians in an unmatched way. It is an online-only platform known for award-winning designs created by in-house experts. The company has pioneered the furniture subscription concept in a way that is unprecedented anywhere in the world. In fact, Furlenco's disruptive proposition is so appealing that it has become one of the few Indian companies to be cloned by start-ups in the United States. The journey of Furlenco has been nothing short of fantastic and the business has grown at a CAGR of 130% year-on-year. Q. What do you think sets Furlenco apart in the category? Furlenco’s offerings are novel to the segment that we operate in. We have not competed for a share of an existing market but rather carved one for our own by offering furniture and home décor on subscription basis. Our aim is to encourage young Indians to subscribe to a holistic lifestyle experience for their homes at affordable rates instead of buying bulky furniture, expensive appliances and other décor elements. Our biggest differentiator has been the innovative and premium furniture designs created in-house by our experts. We don’t just offer our subscribers the typical bed, sofa and table etc., but innovative and utility products that serve the aspirations of the urban millennial in India. Apart from this, delivery within 72 hours, Swap &amp; upgrade your furniture at will, free deep cleaning service every year and the option to relocate the subscribed furniture free-of-cost, are some of the features that have given us outstanding results and market positioning. Q. How much funding has the company received till now? Furlenco has raised ~$40 million in equity funding till date. Q. What are the challenges faced by the company? I think one of the biggest challenges has been with regards to changing the mindset of conventional furniture-buying Indians. They have a deep emotional bond with their belongings, especially furniture. Q. What made Furlenco increase its focus on millennials? India has one of the largest urban millennial populations in the world, and they are now coming to their prime spending age. Couple that with the rapid economic growth we are going to see, expansion in earnings &amp; growing aspirations - you have the most important TG anywhere in the world, right here in India. Indian millennials have also proven that we are among the first to adopt brave new business models and technologies. Hence, we decided to focus on the dynamic millennials who work across cities and offered them a proposition that had more appeal and viability compared to the conventional practice of furniture buying. In fact, millennials currently comprise 85% of Furlenco’s overall revenue. Our data also indicates that more than 1 million millennials had a look at Furlenco’s offerings online last year. It is our deep understanding of customers and their lifestyle requirements that has been the reason behind our growth in this segment. Q. What has Furlenco's marketing strategy been so far? Over the years, we have invested a lot of time and effort in understanding our TG. What we have going in our favour is that, today’s urban millennials value being practical, as much as they believe in living in the moment. Owning expensive goods doesn’t define them. Being smart and living the best life possible adds to their ‘cred’. Furlenco’s furniture subscription model fits in perfectly with this. It offers practical benefits such as pocket friendly prices, free relocation, free maintenance, the option to switch and more. In turn, this helps consumers increase their own flexibility to spend time and money on experiences in the present. Our marketing efforts always focus on both these aspects - down the funnel and with customers. We also understand that their needs are varied which is why we follow a digital first approach when we reach out to them. In the past, we have also used syndicated content to convey our philosophy - that of being able to spend on experiences to live a better life - right now, in the present. This was a conscious choice to join the TG’s conversations instead of only trying to pull them to our own. Millennials can be ruthless when it comes to prioritising what they want to spend their time on. We adapt to that. Q. Since its inception, Furlenco has chosen to use content marketing. (Pocket Aces, TVF, Dear Zindagi) Can you tell us what influenced your decision to take that route? Audiences have moved from traditional mediums to digital media. And in their world, content is king. So such collaborations are a logical step for brands to take. But, we don’t do them in isolation. Content marketing/syndications were employed at the top of the funnel to reach a wider range of people and create the category relevance. The second point that influenced this decision was the format. Storytelling is integral to this medium and that was a perfect fit for what we wanted to communicate. ‘Experiences over things’ is best explained in a slice of life sketch than anywhere else. The third aspect was the engagement around the content. These sketches, collaborations and refreshing ideas (in case of Dear Zindagi) fuel conversations because of how relatable they are. All of us have at some point referred to a piece of content in everyday conversation. What brand wouldn’t love that? Q. What is the marketing budget set aside this year? What is your media mix? Which medium gets the lion share - digital or traditional? We earmark about 10-15% of our annual revenue as a marketing budget, and we are absolutely 100% digital. Our consumers have shifted most of their content consumption online and focusing on digital allows us to tell engaging stories, create the right connect and measure our effectiveness at a very detailed level. Hyper targeting and measurability means that we can constantly test messages and ensure we say the right things, to the right people at the right time and on the right channel. Our efforts are currently heavy on YouTube with a healthy proportion of efforts on Facebook and Instagram. And more avenues are constantly tested in the mix. Q. How has your marketing budget evolved over the years? By what percentage? We have grown our marketing budget to keep pace with our growth ambitions and in line with our geographic expansion plans. As our revenue grows, we are able to re-invest even more in to our brand building and marketing campaigns. In 2019, we increased our marketing budget by nearly 50% compared to 2018. Q. What are your expansion plans? We are planning to expand our geographical coverage to 15 cities compared to the 8 cities at present and serve a million customers across India. By the year 2023, we are targeting a net subscription revenue to grow from INR 175 Cr to 2000 Cr. Q. Where do you see Furlenco in the next few years? Our vision is to make furniture subscription as a way of life, and we are very much at the beginning of that journey. Over the next 4-5 years, we want to take furlenco to even more customers and provide a wider variety of furniture &amp; home decor options, and be known as one of the most customer centric brands in the country. Today our average tenure length, at an overall level, is about two years - we want to see how take that up to three or four years. We have customers who have stayed with us for over five years and we want to make sure they never leave and will continue this relationship lifelong.

By 2023, We're Targeting our Net Subscription Revenue to Grow From Rs 175 Cr to Rs 2,000 Cr: Ashwin Venkatraman, Furlenco

It seems like <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> has kept its best for the last. Dodging any signs of demonetisation, <a href="http://www.businessinsider.in/dangal-review-heres-what-bollywoods-celebrities-tweeted-about-aamir-khans-film/articleshow/56138637.cms">Dangal</a>, <a href="http://www.businessinsider.in/its-official-salman-khan-tops-forbes-list-of-top-100-celebrities-of-2016/articleshow/56141233.cms">Aamir Khan's</a> ambitious biopic on <keyword id="1940360" type="UNKNOWN" weightage="100" keywordseo="Mahavir-Singh-Phogat">Mahavir Singh Phogat</keyword> and the first family of wrestling, which has been garnering rave reviews opened to packed houses yesterday. 
 
The film registered a whopping 75 per cent occupancy in morning shows and theatres are already booked for the festive weekend. 
 
The film which released in India across 4,300 screens is believed to have raked over Rs 30 crore just on day 1, which effectively means it opening day collections are way better than Dear Zindagi and Befikre. If the movie keeps up its box-office collections, it may well cross the Rs 100 crore mark in just three days. 
 Here is what trade analyst <keyword id="107593" type="PERSON" weightage="100" keywordseo="Taran-Adarsh">Taran Adarsh</keyword> has to say about the film: 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/Dangal?src=hash">#Dangal</a> advance booking is TERRIFIC... Armed with TREMENDOUS critical acclaim + AWESOME word of mouth, this movie will be a game changer!
	— taran adarsh (@taran_adarsh) <a href="https://twitter.com/taran_adarsh/status/812168918445932544">December 23, 2016</a></blockquote>

<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/Dangal?src=hash">#Dangal</a> wrestles demonetisation... Sets the BO on fire... Ends the lull phase... Fri ₹ 29.78 cr [incl ₹ 59 lacs from Tamil and Telugu].
	— taran adarsh (@taran_adarsh) <a href="https://twitter.com/taran_adarsh/status/812538219665334272">December 24, 2016</a></blockquote>
 

<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/Dangal?src=hash">#Dangal</a> Sat and Sun biz will be higher... Word of mouth is terrific... Expected to cross ₹ 100 cr mark in first 3 days... India biz.
	— taran adarsh (@taran_adarsh) <a href="https://twitter.com/taran_adarsh/status/812538626517016576">December 24, 2016</a></blockquote>

Aamir Khan's Dangal opens to packed houses, earns over Rs 30 crores on Day 1

Online streaming service <keyword id="128682" type="COMPANY" weightage="100" keywordseo="Netflix">Netflix</keyword> is trying to do everything in order to stay ahead in the competition. Add to that a strong competition like <keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword> Prime video that was launched in India just yesterday and is expected to come with a slew of local content for the Indian consumer. In order to add more local content on its Internet TV network, Netflix has now roped in India’s biggest film star, <keyword id="6357753" type="PERSON" weightage="20" keywordseo="shahrukh-khan">Shahrukh Khan</keyword>. In a press statement, Netflix Chief Content Officer Ted Sarandos said, “Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage. His monicker “King Khan” speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide”. 
 Netflix and <keyword id="60362" type="COMPANY" weightage="20" keywordseo="red-chillies">Red Chillies</keyword> <keyword id="4578" type="COMPANY" weightage="20" keywordseo="entertainment">Entertainment</keyword> (RCE), the film production house headed by Khan, will also give Netflix members both in India and around the world exclusive subscription video-on-demand access to RCE films as well as new films that will hit Indian theaters within the next three. “Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers,waiting to be discovered over the world. No more waiting for our fans wherever they are.” said Shah Rukh Khan in a statement. 
 
The first title that will come on Netflix is Dear Zindagi which was released theatrically on 25 November. The highly-anticipated film directed by Gauri Shinde stars Shah Rukh Khan and Alia Bhatt. Among other Red Chillies titles available on Netflix will be box office hits including Happy New Year, Dilwale and Om Shanti Om. 
 
Apart from limited availability of local content on the online streaming site, varying internet conditions in India has been a big challenge for Netflix ever since it entered India market in January this year but the Global Internet TV network is <a href="http://www.businessinsider.in/netflix-is-in-talks-with-reliance-jio-airtel-in-order-to-give-indian-customers-a-seamless-streaming-experience/articleshow/55997392.cms">in talks with internet service providers in India</a> to give Netflix fans in India seamless streaming experience.

You Searched For "Dear Zindagi" and got 8 results

These photos of Shah Rukh Khan prove that he's getting hotter with age

Poulomi Das

Aamir’s Khan Dangal opened better than Dear Zindagi and Befikre; all set to cross Rs 100 crore by this weekend

Suchayan Mandal

Watch: SRK plays prankster, pulls Alia Bhatt's legs during the shoot of Dear Zindagi

Poulomi Das

SRK starts shooting for Imtiaz Ali’s next, shares pics from Prague

Nandini Sharma

Shah Rukh Khan tops IMDb's list of most popular Indian stars of 2023

PTI

By 2023, We're Targeting our Net Subscription Revenue to Grow From Rs 175 Cr to Rs 2,000 Cr: Ashwin Venkatraman, Furlenco

Karuna Sharma

Aamir Khan's Dangal opens to packed houses, earns over Rs 30 crores on Day 1

Poulomi Das

Day after Amazon Prime Video launches in India, Netflix ropes in the king of Bollywood

Nazia Bijal

Popular Keywords

Buying Guides