You Searched For "David Droga" and got 20 results
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3 mins read
David Droga reveals why he's giving up his cherished independence and selling Droga5 to Accenture Interactive
Droga5 was one of the largest and most succesful independent agencies, and Droga himself has said h…
Troy Wolverton
2 mins read
The possible buyers of AT&T's digital ad unit Xandr
Here are the top media and advertising stories from Business Insider for September 3.
Lauren Johnson
1 min read
David Droga Admits Advertising Is About Laziness That Subtracts Value For Users
Droga started Droga5 in 2006. It has grown to win a number of accolades, including the title of Adw…
Richard Feloni
4 mins read
Accenture Interactive's CEO says its acquisition of Droga5 will give the consulting firm more than just a creative agency
But Accenture Interactive isn't a traditional advertising firm, and it has bigger plans for Droga5 …
Troy Wolverton
6 mins read
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
News of a legal battle between Kassan and talent giant UTA has the ad world speculating about wheth…
Lara O'Reilly,Lucia Moses
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
6 mins read
The top CMOs in the world share the campaigns they wish they had thought of
Raja Rajamannar - Chief Marketing and Communications Officer, Mastercard: One of the all-time great…
Sara Silverstein,Jacqui Frank
2 mins read
Amazon and Netflix to talk for the first time at Cannes Lions this year
The Cannes Lions International Festival of Creativity will be held this year between June 22-26
4 mins read
Snap's AR gamble, Verizon Media pitches advertisers, and 5G confusion
Accenture Interactive's acquisition of Droga5 will fill an obvious hole in its lineup as the compan…
Lucia Moses
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
3 mins read
Consulting firms are encroaching on the advertising business. Here's why Burger King's top marketing exec doesn't buy into the consulting firm hype.
"Whopper Detour," for example, which trolled rival McDonald's by using geo-fencing to send customer…
Tanya Dua
3 mins read
Facebook quietly elevated its top advertising exec to chief revenue officer, and it shows how rapidly the company is trying to diversify its revenue
That message is trickling down to advertisers, who have raised questions about Facebook's security …
Lauren Johnson
5 mins read
Brands can no longer stay away from social and political issues. We asked some of the biggest names in the industry how to do it right.
Alicia Tillman -Global CMO, SAP: It is more about how do brands really innovate around the change t…
Sara Silverstein,Jacqui Frank
2 mins read
'We have no trouble walking away': The New York Times says it's not beholden to Facebook and Google
"I think that tension and healthy collaboration between our internal team and our agency, is really…
Tanya Dua
5 mins read
Big pharma's big bets, a hedge-fund rivalry, and Silicon Valley's obsession with failing forward
As she reports: "Companies have to make enough of their gene therapies to test them out and get eno…
Matt Turner
2 mins read
'You carve out lanes of responsibility': How Dunkin' gets its agency, consulting and tech partners to work together
"You carve out lanes of responsibility, and make sure that there won't be a lot of jump balls, beca…
Tanya Dua
2 mins read
An ad agency was behind the prank that saw grumpy Londoners trying to ignore mistletoe on the tube
Anyone calling the office number (917-237-4295) over the holiday period will be treated to one of 4…
Lara O'Reilly
10 mins read
Burger King's CMO explains why the biggest risk in marketing is not taking one
Machado: I think that in our case, when we did our brand positioning work around five years ago, i…
Sara Silverstein,Jacqui Frank
3 mins read
The New York Times is turning its groundbreaking reporting on sexual harassment into an ad for itself
"The brief for the new campaign was to highlight the power of the NYT reporting - to show that the …
Tanya Dua
5 mins read
Ad agencies are building brands around everything from yoga equipment and cookware to CBD-infused drinks to the crack direct-to-consumer market
Launching its own DTC brand enabled the agency to move faster, said Chris Denny, founder and presid…