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<ul><li>37% users of an online <keyword id="1095218" type="General" weightage="40" keywordseo="dating-app" source="Orion">dating app</keyword> say that the sudden re-entry of an ex can turn into a real-life horror story and even disrupt their new relationship.</li><li>Have you been ghosted after the first date? Data shows that over 18% or more have experienced the humiliation of being dumped without a word.</li><li>Dating nightmares are not just about catfishing and cyberstalking, sometimes meeting a zombie for a first date can be equally traumatising. </li></ul> Marriages may be made in heaven, but nightmarish dates inevitably come from online dating platforms. Ever gone on a date and wanted to run for the hills or been cyberstalked after you ditched someone after the first date? Well, you are not the only one. Many of these bad dates end up with people <keyword id="2928356" type="General" weightage="50" keywordseo="ghosting" source="Orion">ghosting</keyword> their paramours. From ghosting to the evil dead rising, here are some of the worst dating moments that Millennials and GenZ have encountered. QuackQuack, India's homegrown dating app, conducted a survey to discover some of the worst dating nightmares that its users had to encounter. With feedback from 10,000 participants across the country, the survey sheds light on the challenges faced by millennials and GenZ in the world of dating. Additionally, the survey highlights the risks associated with online dating apps. Let's dive into the spooky world of dating nightmares and discover how to navigate them safely. Have You Been Ghosted?: According to the survey, 18% of daters from all over India have experienced being ghosted. These individuals shared their stories, revealing that what seemed like a perfect connection turned out to be one-sided. The ghoul of a match disappeared without reason or explanation. The lesson learned from these experiences is the importance of clear communication and honesty. Expressing your feelings openly can help avoid misunderstandings. It's better to be upfront about not feeling the same way rather than leaving someone without closure. The <keyword id="15972373" type="General" weightage="80" keywordseo="evil-dead-rise" source="Orion">Evil Dead Rise</keyword>: The survey also introduced a term coined by GenZ daters: Evil Dead Rise. This refers to when an ex-partner reappears with fake promises and lies, causing havoc in their current relationships. Shockingly, 37% of dating app users between 20 and 26 admitted to experiencing this terrifying phenomenon. The sudden re-entry of an ex can turn a person's life into a real-life horror story. It's crucial to be cautious when dealing with past relationships and not fall for false promises. The Zombie Match: 31% of female users from Tier 1 and 2 cities reported encountering zombie matches. These matches suddenly unmatched them without reason, only to reappear later as if nothing happened. The solution, as suggested by these women, is to never accept a zombie match. Self-respect and mental peace should always take precedence over any match. It's important to be aware of such patterns and not allow them to repeat. The Spine-Chilling First Dates: 12% of male daters above 30 from Tier 1 cities shared their nightmarish first date experiences. These dates involved constant phone-checking, excessive talk about exes, bringing friends along, and even leaving mid-way due to food preferences. These men advised young daters to take their time and get to know their match before rushing into a face-to-face meeting. Starting with a virtual meet-up can help gauge compatibility and avoid unpleasant surprises. Safety is fast becoming a very important factor for online dating platforms. Dating apps have become intimidating because of the sheer volume of profiles that users have to trawl through before finding a suitable person. To make matters worse, women are fearful of encounters with “creeps” and “stalkers.” Remember the infamous Tinder Swindler? In a bid to make the lives of users easy, dating platforms are trying to make things easier by matching profiles using common interests rather than common locations or similar bios. In an interaction with Business Insider India Karima Ben Abdelmalek, says: “Young people are using dating apps to meet people, date and even marry. But we know we have to change and contribute to the new culture around dates by making it safe for them to meet and engage.” While online dating can be exhilarating, it also comes with risks. By learning from the experiences of others, individuals can navigate the dating world more safely so that you don’t become the victim of catfishing, image abuse, blackmail or cyberstalking. Additionally, it's crucial to be cautious when using online dating apps and avoid divulging too much personal information. With the right knowledge and precautions, dating can be a thrilling adventure rather than a nightmare. Founder and CEO of QuackQuack, Ravi Mittal, says, "Navigating the world of romance is certainly tricky, regardless of the mode of communication. Among our 27M+ users, we see genuine connections come easily to some, but not all. Some of these daters have to maneuver a little more than others to reach their perfect match. The purpose of our survey is to help new daters have a smoother experience, and who better to help than experienced daters who have been there and done that."

Dating Nightmares: Here’s what you should do if the ‘Evil Dead Rises’

<ul><li>Narrowing down the search for love with a physical ‘type’ is not working <keyword id="4550079" type="General" weightage="20" keywordseo="genz" source="Orion">GenZ</keyword>, says a <keyword id="2307576" type="General" weightage="20" keywordseo="bumble" source="Orion">Bumble</keyword> report.</li><li>GenZ says that being honest and upfront about dating intentions is a top dating green flag.</li><li>About one in three people surveyed say that Indian GenZs believe in no set timelines for marriage. </li></ul>Love, they say, is blind. Few, however, believe it. Unlike the preceding generations, GenZ does not put a premium on “good looks”. At least the women don’t. Archetypes of the Elizabethan era are summarily being dissed by this ‘<keyword id="18621061" type="General" weightage="20" keywordseo="woke-generation" source="Orion">woke generation</keyword>’ like many other things. A tall, dark, stranger or a knight in shining armor are no longer the types of men this generation seeks to date. If Bumble’s survey findings are anything to go by, then GenZ daters in India don’t want to box up love with physical attributes — cutting the cord between love and looks. Narrowing down the search for love with a physical ‘type’ is not working GenZ, says the Love Unfiltered Report. And even those who have a type are keen on dating beyond it. As many as 38% of GenZ respondents believe that love comes in different shapes and sizes, meaning they are open to date outside their ‘type’. This open-mindedness expectedly is more relevant to women than men. Not that into me? That’s ok Looking for a casual relationship or settling down? Mutually exclusive or can date others as well — many questions have long since dogged people who date regularly. Here too GenZ begs to differ – they intend to answer all these questions upfront. As many as 52% of GenZ says that being honest and upfront about dating intentions is important – and that’s their top dating green flag. “GenZ daters are honest, conscious and intentional in their dating goals. Refreshingly, they are not hesitant to challenge the status quo and date on their own terms and timelines,” the Bumble report says. There has always been a thin line between being selfish and looking after their own interests — GenZ has gone to the other side and are not apologetic about it. Decades after Sex And The City’s iconic character Samantha Jones said, “I love you but I love me more.” — this generation has taken this seriously. No FOMO over Shaadi GenZ doesn’t mind waiting for a partner who understands and shares their values and beliefs. They know it’s hard to find it, and are ready to wait. The trend is called FONMO – fear of not missing out. They are unafraid to take a backstep from outdated societal norms. About one in three people surveyed say that Indian GenZs believe in no set timelines for marriage. A tad over a half of them are looking for someone who helps or will grow with them. That kind of love – like any kind of love is hard to find, and harder to hold on to. GenZ is also facing challenges from earlier generations. The biggest is balancing their career and love life – which troubles more than half of the survey sample, Then comes finding a partner who meets their expectations, and the last but not the least is commitment. Many of them struggle to find someone who is on the same wavelength sexually and emotionally, while the rest are worried about the pain of being rejected. Across all ages, one truth remains that love is one of the toughest of pursuits, which even when achieved remains the adventure of a lifetime.

Dil Maange More: GenZ is not looking for archetypes like tall, dark & handsome

<ul class="summary-list"><li>Duolingo has posted its fifth straight profitable quarter.</li><li>Its user growth in the past year could be attributed to its marketing tactics.</li></ul>Gen Z's favorite language-learning app is on a streak of its own.<a target="_blank" class="" href="https://www.businessinsider.com/duolingo-lays-off-workers-ai-tools-2024-1">Duolingo</a> just posted its fifth straight profitable quarter. It posted a net income of $24.4 million, an over 500% increase compared to the same period last year. Daily active users, one of the company's most important metrics, grew 59%, while paid subscribers grew by 52%, the company said in its second-quarter earnings report."We also achieved two milestones: surpassing 100 million monthly active users, and reaching 8 million paying subscribers," Luis von Ahn, the company's CEO, said in an earnings call on Wednesday.The company's stock gained about 5.5% in after hours trading.<h2 id="a3485be3-7784-4c46-9f78-e7ce779a2049">A very specific marketing approach</h2>Duolingo's user growth in the past year could be attributed to its <a target="_blank" class="" href="https://www.businessinsider.com/duolingo-will-run-its-first-super-bowl-ad-2023-12">marketing tactics.</a>The company is famous for its guilt-inducing in-app and email marketing messages, asking users to continue their learning on the app. Despite their controversial nature, experts think it's the right approach for gen Z users."They're looking for something that comes across more like a person," Brian Honigman, a marketing consultant based in Philadelphia, told <a target="_blank" class="" href="https://www.businessinsider.com/duolingo-meanest-app-nagging-notifications-melting-icon-gen-z-marketing-2024-7">Business Insider last month</a>. "Duolingo does a fantastic job of not coming across like many other brands."The <a target="_blank" class="" href="https://www.businessinsider.com/duolingo-meanest-app-nagging-notifications-melting-icon-gen-z-marketing-2024-7">app's iconic green owl mascot</a> is also perceived as authentic and consistent by users. Whether it's on TV or Youtube ads, or on TikTok, where Duolingo has over 12.5 million followers, the owl displays its smug and hilarious personality.The mascot and the Duolingo app alike have become a cultural icon, making appearances in user-generated content and even <a target="_blank" class="" href="https://www.businessinsider.com/barbie-details-references-easter-eggs-missed-2023-7">Hollywood</a>."Our signature 'ding' was featured in the '<a target="_blank" class="" href="https://www.businessinsider.com/how-much-did-barbie-spend-marketing-box-office-success-explained-2023-7">Barbie' movie</a>, providing an incredible brand boost, and in many ways, that was indicative of our commanding presence in the zeitgeist last year," Matt Skaruppa, Duolingo's chief financial officer, said in the call.The brand is also doubling down on country-specific marketing.Duolingo's social media accounts in India, Germany, and France feature content based on viral memes, news events, and social media trends, amassing <a target="_blank" class="" href="https://www.instagram.com/duolingodeutschland/?hl=en">hundreds of thousands</a> of followers in each country.But the app's success on social media has not been enough to calm investors.It beat analyst expectations when it reported fourth-quarter 2023 earnings in February, but missed them in the March quarter and saw shares slip because it gained new users at the slowest rate since 2022.Duolingo stock is down over 24% year to date.

One of Gen Z's favorite apps just had a very strong quarter

Inter-city love, better boundaries & rise of divorced singles: Bumble reveals upcoming dating trends in 2023

<ul><li><keyword id="7572338" type="General" weightage="80" keywordseo="extramarital-dating-app" source="Orion">Extramarital dating app</keyword> <keyword id="4031884" type="General" weightage="100" keywordseo="gleeden" source="Orion">Gleeden</keyword> was launched in India in 2017 and currently has 2 million users in the country. </li><li>As per its survey of over 1,500 married Indians, 37% of respondents think it is possible to cheat on someone while still being in love with them. </li><li>The infidelity rate is almost the same between men and women (59% vs 53%); and in both big metropolises and smaller towns (58% vs 56%).</li></ul>Infidelity, romance, and everything else in between, are often subjects of movies, web series, and even literature. But what do these terms mean to people in real life, especially in India? E<a href="https://www.businessinsider.in/india/news/everything-to-know-about-gleeden-the-extra-marital-dating-app-where-20-users-are-indians/articleshow/97318722.cms">xtramarital dating app Gleeden’s </a>recent survey sheds light on how Indians perceive infidelity in today’s day and age. As per its study, 37% of Indians think it is possible to cheat on someone while still being in love with them, while 55% of respondents fancy being intimate with someone other than their partners. Gleeden, which launched in India in 2017 and has over 2 million users in the country, conducted a survey with 1,503 married Indians, both men and women, aged between 25 and 50 and living in tier-1 and tier-2 cities to determine the society’s general perception of infidelity, personal experience of infidelity, the effect of the pandemic on people's mindset towards infidelity, and new trends in relationships. Sybil Shiddell, country manager, India shared, "It’s truly fascinating to witness the evolving mindset of Indian society when it comes to relationships and marriage. Our latest survey shows that people are increasingly challenging traditional socio-cultural norms and embracing a more open and liberal approach.” <cmsannotation type="cmsannotation" annotationid="Indians are more adventurous than the world thinks" comment="subhead2" text="Indians are more adventurous than the world thinks">Indians are more adventurous than the world thinks</cmsannotation> According to Gleeden, “Indians are more adventurous than the world thinks”. “The top 3 relationship trends Indians are keen to explore if given a chance are open couples, having a sugar baby/daddy, and indulging in some form of BDSM (Bondage and Discipline, Dominance and Submission, Sadochism and Masochism),” shared Gleeden. As per its study, more than six out of ten people have explored a non-traditional kind of relationship. Threesomes are the least desired relationship type, but 22% of respondents adopted the open couple concept and are now in a non-monogamous relationship. Additionally, though a majority of respondents (82%) feel it is possible to stay faithful to the same person for their entire life, a fair share (44%) felt it is possible to be in love with two different people at the same time. <cmsannotation type="cmsannotation" annotationid="Most infidelities committed during ‘honeymoon phase’" comment="subhead2" text="Most infidelities committed during ‘honeymoon phase’">Most infidelities committed during ‘<keyword id="3149816" type="General" weightage="20" keywordseo="honeymoon-phase" source="Orion">honeymoon phase</keyword>’</cmsannotation> Among respondents who’ve been unfaithful to their partners, the percentage is almost the same for men (59%) and women (53%). Surprisingly, most of the infidelities are committed during the first year, despite that being known as the honeymoon phase, states Gleeden. Moreover, for Indians, fantasizing about somebody else is also considered an act of infidelity. As per Gleeden, most people cheat with people from their circles of friends. In real life, private events and parties are the most common occasions for committing infidelity. But 44% have cheated with somebody they met online i.e. on social media or through dating apps. Gleeden’s survey also revealed that the infidelity rate is almost the same in both big metropolises and smaller towns (58% vs 56%). This also explains the rise in Gleeden’s subscribers from tier-2 cities such as Bhopal, Gurugram, Vadodara, Navi Mumbai, Kochi, Thane, Dehradun, Patna, Nashik, and Guwahati. According to Gleeden, the pandemic changed Indians’ view towards infidelity, with almost a quarter of Indians no longer against the idea. “Over 50% of respondents stated lockdown restrictions played a vital role in changing (their) mindset towards infidelity. In fact, four people out of ten find themselves fancying being with someone that wasn't their partner,” revealed Gleeden. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/deadline-to-link-aadhaar-and-pan-extended-to-30-june-2023/articleshow/99061134.cms">Deadline to link Aadhaar and PAN extended to 30 June, 2023</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/hiring-outlook-remains-strong-for-blue-collar-jobs-in-manufacturing-and-services-in-q1-2024/articleshow/99060293.cms">Amid layoff doom, hiring outlook remains strong for blue-collar jobs in manufacturing and services: TeamLease</a>

Most infidelities committed during honeymoon phase, says survey by extramarital dating app Gleeden

<ul><li><keyword id="17828959" type="General" weightage="80" keywordseo="female-daters" source="Orion">Female daters</keyword> from smaller cities and towns are choosing to date men from metropolitan cities, says a report by dating app QuackQuack.</li><li>There has also been a positive increase in <keyword id="117089" type="General" weightage="40" keywordseo="gen-x" source="Orion">Gen X</keyword> (people born between 1965 and 1981) and <keyword id="98642" type="General" weightage="30" keywordseo="boomers" source="Orion">Boomers</keyword>.</li><li>Tier 2 men, especially the ones who have moved to metropolitan cities, like to share nostalgia for the suburbs.</li></ul> The women of Bharat (or Tier 2 India) are dating more casually now – i.e. for more ‘reasons than love’, according to findings released by virtual dating app QuackQuack. Moreover, the app has seen a swell in female users from Tier 2 cities compared to Tier 1 cities. The reason for this, the app says, is an up-and-coming trend in the virtual dating world – Urbanising. So, what is urbanising? In economics, urbanising means developing a rural area, generally near a city. However, in the world of dating it has a slightly different meaning. It means daters from smaller cities and towns are choosing to date someone in the cities and migrate for advantages in career, lifestyle etc. QuackQuack says that more female daters from smaller cities and towns are choosing to date and marry men from metropolitan cities. The verdict on this is also divided. While 23% of women found it opportunistic, 41% of women and 36% of men believed it to be harmless. <cmsannotation type="cmsannotation" annotationid="The difference between GenZ and millennials daters" comment="subhead" text="The difference between GenZ and millennials daters">The difference between GenZ and <keyword id="17828962" type="General" weightage="20" keywordseo="millennials-daters" source="Orion">millennials daters</keyword></cmsannotation> GenZ, the app says, has rejected the concept of soulmates but millennials still romanticise the idea. In other words, daters between 18 to 22 are more open to experimenting with their relationship preferences, choosing open relationship, casual, serious, etc. Users between 22 to 28 are seen picking both casual and long-term relationships, depending on their match, but the people above 28 generally prefer long-term exclusive relationships and dating that can lead to marriage. Interestingly, there has also been a positive increase in Gen X (people born between 1965 and 1981) and Boomers, a slang for people in their 50s and older, with more divorcees being reported. Some other interesting observations QuackQuack says that it has seen a more than 50% rise in the number of women from the eastern cities of India. The app has also highlighted an interesting trend in the way Tier 1 India dates compared to Tier 2 cities. While Tier 1 users have no specific preference when it comes to location, Tier 2 men, especially the ones who have moved to metropolitan cities, are seen matching specifically with Tier 2 women based on shared nostalgia for the suburbs. According to the data, 36% of men and 9% of women matched with people from the new city through the app to learn more about the local culture, find out the best restaurants around town, local hangout spots, traffic scenes, the easiest way to commute within the city and more. QuackQuack says it has 25+ million users under its belt currently and that targeting Tier 2 cities with vernacular ads and brand campaigns has proved beneficial.

Women from small towns are taking to dating apps faster as they search for partners from big cities

Quack Quack was downloaded more than Tinder, Bumble this Valentine’s day

<ul><li>Given that trawling through millions of profiles is cumbersome and time consuming, <keyword id="2874438" type="General" weightage="20" keywordseo="happn" source="Orion">Happn</keyword> will now allow users to find dates based on common interests.</li><li>Six categories of locations will enable users to find other people who visit the same places like restaurants, bars or even concerts.</li><li>So far Happn has only used geolocations to match users who have been in the same location over a period of time.</li></ul>Whether you like going for a standup comedy show or dining at a Michelin-starred restaurant, you can now swipe the right person based on common interests. The Gen Z and millennials on the dating circuit are now looking for mates with core common interests and hobbies and thus dating apps are now catering to this need by making it easier to choose like-minded people. After bombarding users with millions of profiles based on unrelatable algorithms, dating apps are now looking to finetune searches so that users can find their perfect mates/crushes using activities and places that can bring them together. Thus, France’s Happn is the latest to have hit the refresh button. From location based matches, it is now looking to allow users to look for their crushes using common interests and preferred destinations like restaurants, events and even parks. <cmsannotation type="cmsannotation" annotationid="Navigating sheer volume" comment="subhead" text="Navigating sheer volume">Navigating sheer volume</cmsannotation> Dating apps have become intimidating because of the sheer volume of profiles that users have to trawl through before finding a suitable person. To make matters worse, women are fearful of encounters with “creeps” and “stalkers.” Remember the infamous Tinder Swindler? In a bid to make the lives of users easy, dating platforms are trying to make things easier by matching profiles using common interests rather than common locations or similar bios. Even with this, users have had to trawl through scores of profiles before finding their perfect match. With rising disenchantment, platforms are looking at fixing major pain points and the overload of profiles. Dating is big business across the world, as young people are increasingly using them to form new connections. Global consumer spending on dating apps was $4 bn in 2021, up 96% since 2018. It is estimated that by 2027, dating services as a whole will generate €7.5 bn in revenue worldwide in 2023. Given that India has a large population below the age of 25 years, dating apps are training their guns on India. At last count Tinder had 75 mn active users in India and Happn had 35 mn, while Bumble has well over 40 mn users. Not surprising that France’s Happn has hit the app refresh button this year to create better social engagement among its 35 million users in India. The platform is currently available in 18 countries and has 135 mn users globally but India incidentally is its biggest market. So far the app uses geolocations to suggest matches to people. So if you have crossed paths with someone during the course of the day or week, the app will recommend these people to you. In theory this sounds great because it will throw up a person you may have crossed paths with but never actually met in person. But users say that this was rather limiting because their choices were restricted to those who visited the same place as them or in a radius of 250 meters. Given that this app uses geolocation to connect users who have passed each other, the chances of encountering bots is that much tougher. The app is now looking at other means to help people connect with each other based on their social interactions. The French dating app is now using common interests to help find dates/crushes, even though this app prevented bots from masquerading as active users on their app. Happn will now offer six location categories across 18 countries and 40 cities. In India, this feature will be launched across 5 cities with more than 1000 locations. With this Happn hopes it will become the perfect 360 degree platform at the crossroads between dating and social networking. In conversation with Business Insider, <keyword id="17703221" type="General" weightage="50" keywordseo="karima-ben-abdelmalek" source="Orion">Karima Ben Abdelmalek</keyword>, CEO and President of Happn, says, “When we tell the story of meeting someone, the place is always part of it. We therefore wanted to make the places memorable. Putting meeting places at the heart of the experience is an obvious choice for us. We are happy to highlight all these points of interest because we believe that they create social links and are a guarantee of trust, two essential ingredients for a successful encounter." According to Abdelmalek, the app has launched Crush Points, which will be based on places they love to visit. This feature seeks to connect users through their social preferences and not just geolocation. She says: “If we look at Happn today, it is among the top 5 must download apps in the world. More dating apps will be used than ever. Young people are using dating apps to meet people, date and even marry. But we know we have to change and contribute to the new culture around dates by making it safe for them to meet and engage.” Happn’s recent upgrade is aimed at providing the best of both worlds to its users, which is dating and social networking. Its new feature ‘CrushPoints’ is designed to help singles to connect not just through chance encounters based on locations but through their favourite places. Today, Happn is going even further with CrushPoints, which enables singles to meet other singles who like and visting the same places as them. This feature will be available in 18 countries and over 40 cities, which include local Indian cities like Delhi, Mumbai, Bangalore, Hyderabad and Pune. It will allow singles to add to their profile a selection of favourite destinations across 6 categories – events, bars, restaurants, sports, culture and outdoors. They can then learn the favourite places of people they are crushing on and find a place they both would like to meet. Happn will allow users to find places either on other users’ profiles or on the map, which will be at the heart of the application. By browsing the map, users can explore different locations and find singles who have favourited them, thus discovering people with shared interests. This feature will also help to create a real community. Places will be recommended by other singles and will be certified by other users on Happn as trusted places to arrange to meet someone for the first time. WIth the pandemic becoming a distant memory, Happn is hoping to make interactions more real. The drawback could possibly be that the app is currently only focused on India’s top five cities.

Happn hits the refresh button – Launches Crush Points for users who wish to connect on shared interests

<ul><li>If you do pilates and champion the cause of the LGBTQ+ community, chances are you may get more likes than others.</li><li>Young daters are now looking at experiences and stories from their dates – not necessarily looking for any outcomes.</li><li>During the year 2023, feminine energy was dominant with most users on <keyword id="1738241" type="General" weightage="80" keywordseo="tinder" source="Orion">Tinder</keyword> listening to female pop stars than their male counterparts. </li></ul> If you are single and looking to hook up, then you better know your Yerba from your Mojito. And if you are into anime, dog walking or horror movies, chances of you snagging a date are that much higher. After three years of lockdowns, GenZers are more zen when it comes to trending emojis. Blame it on the pandemic or early enlightenment, this always-on generation prefers sharing yerba and rosary emojis to express their zen state of mind. For the uninitiated, Yerba is a milk based drink made with antioxidant rich plant extracts. Every generation has its own rules and lingo when it comes to <keyword id="6367193" type="General" weightage="100" keywordseo="dating" source="Orion">dating</keyword> and so do the 20 somethings of today. But their lingua franca has become more chill and less woke than it was a couple of years ago. Tinder, the world’s leading dating app, released its Year in Swipe Report for 2023 that shows what moved the cheese of singletons in 2023. Here’s a fun fact: Dogs in profiles will get you more clicks than cats. If you do pilates and champion the cause of the LGBTQ+ community, chances are you may get more likes than others. Last but not the least, girl power is the new superpower. The anthem of the holiday season in Tinder bios is Mariah Carey’s All I want For Christmas. Tinder has found that users with Mariah Carey All I want for Christmas in their profiles increases by 365% the chance to get a like during the holidays. <div type="image" title="IMG_1270 (1)" msid="105839241" hostid="261" sizebytes="24958"></div> Overall, the year 2023 was about positive vibes and self improvement through meaningful connections. Now the naysayers may laugh at this but it seems the GenZers want meaningful connections too, hook ups aside. And music plays a big role in finding inner balance. A big ask of most daters was not any specific outcome, but good stories and experiences. This change in mindset is called NATO – Not Attached To an Outcome. Young singles are focusing on the connection and are N.A.T.O (not attached to outcomes). Over a quarter (27%) of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and 22% using the Relationship Goals feature say they are “still figuring it out”. In India, a similar trend emerged where a quarter (25%) are “open to exploring”, and 65% are “still figuring it out”. So taking an open approach allowed them to meet new people without closing themselves off from all the possibilities that come from putting yourself out there. Says Melissa Hobley, Chief Marketing Officer at Tinder. “It’s so exciting to see the data at Tinder shows that 69% of Gen Z want to challenge conventional dating and relationship norms. This year in particular marked a major shift where the journey is more important than the outcome. This new generation of daters is showing us what it means to date for the possibilities, freeing themselves from traditional expectations, allowing them to write their own, worthwhile stories.” <div type="image" title="Tinder 1_2023 (1)." msid="105839291" hostid="261" sizebytes="40588"></div> <cmsannotation type="cmsannotation" annotationid="Here are the top trends that defined online dating In 2023" text="Here are the top trends that defined online dating In 2023">Here are the top trends that defined online dating In 2023</cmsannotation>: #1. Delulu is the only Solulu This generation of young daters have made peace with the fact that having high expectations from their dates may lead to disappointment. Be it a bad date or having little money to get by, this generation prefers not to know the hard facts of life. But at the same time, they embrace their own delusions rather openly without any shame. Yes, if you are wondering what delulu is then it is their version of delusional. All of us are ‘delulu’ in our own unique ways and nobody embraces it better than GenZers. In fact, this generation’s anthem is – “delulu is the only solulu”. Solulu means solution. For the uninitiated, this translates into – embracing your own idealism or obsessiveness about something is the solution. This generation has found ways to make light of toxic relationships to its forever “broke” status. Broke here is a state of being that is devoid of money. It is the GenZ version of ‘ignorance is bliss’. #2. N.A.T.O dating – The diplomatic approach During the year, Tinder found across the globe that young daters no longer want an outcome from their relationships. Young singles are focusing on the connection and are N.A.T.O (not attached to outcomes). In fact, over a quarter (27%) of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and 22% using the Relationship Goals feature say they are “still figuring it out”.2 In India, a similar trend emerged where a quarter (25%) are “open to exploring”, and 65% are “still figuring it out”.3 So taking an open approach allowed them to meet new people without closing themselves off from all the possibilities that come from putting yourself out there. Singles fully embraced “main character energy” in 2023. They ditched the pressure of rushing to a “happily ever after” in favor of using the dating process to build a roster of new experiences and memories that bolstered their own personal stories. This refreshingly optimistic and lighthearted approach to making new connections took the pressure off establishing relationship labels and outcomes, leaving more room for self-exploration through dating. The shift to utilising dating as a source of self-fulfillment gave rise to the top <keyword id="2772298" type="General" weightage="70" keywordseo="dating-trends" source="Orion">dating trends</keyword> of the year. #3. Dating for the Plot This dating trend is more about the journey and less about “the end” in 2023. Singles were open to meeting new people to have new experiences and fun stories to tell, rather than taking a traditional goal-oriented approach. ”Dating for “the plot” has been buzzing on Tinder globally, with a 5.5x increase in users using the term in bios like, “Everything I do is for the plot, let’s make some memories.” Chandni Tugnait, Life Coach and Relationship Expert partner with Tinder India says, “This year we witnessed a shift in dating with young singles becoming the authors of their own romantic narratives. For them, it was more about letting experiences unfold naturally without the weight of expectations, rigid plans, and labels. Doing it for the plot encourages young singles to embrace openness to new experiences and say yes to opportunities they might otherwise overlook. Shifting away from outcome-focused dating, this reflects a move towards viewing the dating journey as a path to self-discovery, not just a checklist for commitment.” #4. Move over male pop stars, Taylor Swift is trending Feminine energy boomed around the world in 2023 and inevitably found its way onto Tinder. Taylor Swift was crowned the top Spotify artist on Tinder, Miley’s revenge bop “Flowers” was the 4th most popular Anthem added to profiles, and Rihanna fans showered her with support with a 52% spike in her songs being added to profiles following her performance at the big game1. Even when sharing their holiday spirit users turned to no other than Mariah Carey, whose “All I Want For Christmas” sees an average increase of 365% on profiles each holiday season 1. In fact, all through the year, female pop stars were more favoured than their male counterparts. Also, reflecting pop culture and the power of music in bringing people together, the buzzy anthems topping on Tinder all came from powerful female pop stars, like Taylor Swift, Miley, and Rihanna. #5. Time, the most valuable currency Stack dating, multi-dating, alphabet dating - it was all about being mindful, getting organised, and taking the situationship to the next level in 2023. In fact, 51% of surveyed young singles said they were open to new ways of fitting dating around their daily schedules. Singles refused to waste time this year. According to Tinder data, over 50% of young singles globally and in India used Tinder’s Love Styles feature to say they preferred time together' over the other love styles. ALSO READ: <a href="https://www.businessinsider.in/thelife/news/in-the-digital-age-chivalry-is-both-dead-and-alive/articleshow/105725957.cms" data-type="tilCustomLink" target="_blank">In the digital age, chivalry is both dead and alive</a>

You Searched For "Dating Apps India" and got 9 results

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