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The world knows <a href="http://www.businessinsider.in/searchresult.cms?query=sunny+leone&amp;sortorder=effectivedate">Sunny Leone</a> as a former adult entertainer, a recent <a href="http://www.businessinsider.in/searchresult.cms?query=sunny+leone&amp;sortorder=effectivedate">Bollywood</a> import and the recipient of the ‘most searched star on the internet in India’ for four years in a row, but that’s not how the 35-year-old wants to be remembered. 
 
Having launched her recent perfume line ‘Lust,’ in <a href="http://www.businessinsider.in/searchresult.cms?query=dubai&amp;sortorder=effectivedate">Dubai</a> barely a week back, the actress is keen to establish herself as an entrepreneur, as well. 
 
Her aim is to create a brand by tapping into various categories. 
 
At the moment, Leone’s recent line of investments includes a franchise for a box league cricket, web-based short stories, and an online game apart from fragrances. She is also keen to enter categories such as shoes, accessories, jewellery and apparels with her own line of products. 
Apart from focusing on Bollywood, the actress who was always interested in business from a young age is keen to expand her brand profile in India. 
 

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In fact, the star remembers how as a child she would put up lemonade stands during summers and shovelled snow in the winters to earn money. 
 
Her official foray into the big bad world of business started with her understanding of adult content as a business industry. But, she wanted more. “I wanted to own a website and run my company and build my brand” she said in an interview and what followed was her handling everything. 
 
In order to manage her website, she learnt HTML, video-editing, photography among others and in the process of doing everything from start to finish, Leone also learnt the harsh reality of website traffic. 
 
“In a digital world, traffic is the best thing you can have. So I learnt where to send this traffic and how to capitalise all of it,” she added. 
 
Over the years, that also included her move to India from Canada, Leone has started believing in slow and steady businesses. By her own admission, she doesn’t believe in fast-paced businesses. 
 
It was only after she decided to participate in <a href="http://www.businessinsider.in/searchresult.cms?query=bigg+boss&amp;sortorder=effectivedate">Big Boss</a> did she realise the enormity of the reach her brand had in the Indian market, which ultimately led to her deciding to move to the country with her husband. 
 
Her goal right now is to start producing movies, but before she does that Business Insider decided to take a look at <keyword id="836886" type="PERSON" weightage="100" keywordseo="Sunny-Leone">Sunny Leone</keyword>’s various businesses- 
 
 
1. Lust perfume line 
 

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Inspired by the <a href="http://www.businessinsider.in/searchresult.cms?query=kardashians&amp;sortorder=effectivedate">Kardashian</a> model, Leone’s perfume line is aimed at the mass market. For the same reason, the price has been kept highly competitive to attract the consuming class. 
 
While the Lust Deo is priced at Rs 249, the Eau De Toilet comes at Rs 999. 
 
The perfume line has been designed by the actress herself, and includes, women perfumes and men and women deos. 
 
The distribution of the products has already begun, both in the online and offline categories. 
 
 
2. Box-league cricket team Chennai Swaggers 
 

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In February, the actress also unveiled her celebrity box league cricket team Chennai Swaggers, as part of a reality show cricket tournament backed by Balaji’s <a href="http://www.businessinsider.in/searchresult.cms?query=ekta+kapoor&amp;sortorder=effectivedate">Ekta Kapoor </a>and featuring well known television stars as players. 
 
Justifying her decision of buying a cricket team, Leone said that though she loved several games, she fell in love with cricket after coming to India. 
 
Chennai Swaggers features a handful of known names from the Television industry that includes Shabbir Ahluwalia, Mouni Roy, Sangram Singh and Ritwick Dhanjani among others. 
 
 
3. <keyword id="465663" type="PERSON" weightage="100" keywordseo="Sweet-Dreams">Sweet Dreams</keyword> 
 

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This year also saw Leone taking to the pen and churning out original mobile-first collection of erotic short stories under the title Sweet Dreamsin association with Chiki Sarkar’s publishing house, Juggernaut. 
 
Released in April this year, one had to sign in one the Juggernaut app on their mobile phones to buy Sweet Dreams. After purchasing the title, all one had to do is sit back, as one short story would be delivered to their phone daily at 10 pm. 
 
Reportedly, Leone finished writing the 12 erotic short stories in a span of three months. 
 
 
4. <keyword id="3490668" type="PERSON" weightage="100" keywordseo="Teen-Patti-with-Sunny-Leone">Teen Patti with Sunny Leone</keyword> 
 

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Sunny Leone also has an online game called Teen Patti to her credit, which was launched in December, last year, in partnership with Gamiana, a game development company. 
 
The game combines two of India's popular hobbies -- Teen Patti and Bollywood. The game allows the players to play different variation of Teen Patti, create private tables for their own unique play sessions gatherings, as well as chat and trade unique gifts with other players. Players can also earn Sunny Leone digital collectibles as they level up.

Meet Sunny Leone, the badass entreprenuer

New Delhi, The campus special episode of '<keyword id="19913228" type="General" weightage="20" keywordseo="shark-tank-india" source="keywords">Shark Tank India</keyword> 3' witnessed the 21-year-old studentpreneurs and their brand '<keyword id="20845167" type="General" weightage="20" keywordseo="rize" source="keywords">Rize</keyword>', which is the go-to solution for wellness needs. The founders of 'Rize' -- <keyword id="20845168" type="General" weightage="20" keywordseo="sahil-manral" source="keywords">Sahil Manral</keyword> and Dhruv Verma, strive to promote a healthier and happier lifestyle. The brand offers a range of problem-solving treats crafted with premium ingredients. The journey of Rize began in 2023 when Sahil and Dhruv conceived the idea in March and started experimenting in the kitchen in April. Starting small by making bars every weekend, Rize expanded its product range to include bites. The products are -- energy bars, bliss bites, and dream bites. Although in the pre-revenue stage, the brand has garnered attention, leading to partnerships and support from actress Sunny Leone and her husband Daniel Weber. While initial funding came from their parents, they received a significant boost with an investment of Rs 30 lakh from Daniel and Sunny. In the show, they asked for Rs 45 lakh for 6 per cent equity. Talking about the same, Dhruv said: "Sir, we want to be a health and wellness brand catering to individuals who regularly visit the gym. Our bars offer guilt-free indulgence for those seeking a healthier alternative, and savour chocolates and oats. If anyone is facing sleep issues...To purchase melatonin from a pharmacy, a prescription is required. But we have filled that gap. Because our product is FSSAl-approved. Those who need melatonin can have it without a prescription." He said that their target customers are -- individuals with sleep problems, women experiencing menstrual pain, tourists and travellers, active professionals. "Whether it is kickstarting your day with Rize Energy Bars packed with nutrients like prebiotics, minerals, fibre, and protein, enjoying a restful night's sleep with <keyword id="20845170" type="General" weightage="20" keywordseo="rize-dream-bites" source="keywords">Rize Dream Bites</keyword>, containing melatonin powder, valerian extracts, and chamomile extracts, or finding relief from menstrual pain with Rize Bliss Bites, formulated with special herbs, vitamins, potassium, and magnesium, Rize aims to inspire positive lifestyle changes." Despite their promising trajectory, the <keyword id="19908382" type="General" weightage="20" keywordseo="sharks" source="keywords">Sharks</keyword> ultimately passed on the brand, with Namita Thapar citing concerns about their valuation of Rs 45 lakh for 6 per cent equity. Aman Gupta (Co-Founder and CMO of boAt) said: "I started my first business when I was around 21, and it shut down. But it taught me a lot of things. I think you will learn a lot of things. This business won't thrive. You are still not fit for the market. That's my view. This business will teach you. You will become a player in your industry or another industry. So, as an investor... I cannot invest now." "But I am also in Gurugram. I can give you some time. Meet me. Join entrepreneurship workshops. Gain more knowledge. Learn from others. Study their strategies. Understand their actions. So that you can improve your business skills. I don't think I can feel that now. So, I am out," added Aman. Speaking about his experience on 'Shark Tank India', Sahil said, "Appearing on Shark Tank India for the Campus Special episode was an exhilarating rollercoaster of emotions for Dhruv and me. It marked the culmination of our journey from conception to national television." "As we pitched Rize in the tank, we poured our hearts out, sharing our deep-seated passion for wellness and our vision for the brand. This experience reaffirmed our commitment to Rize's mission of promoting wellness and inspiring positive lifestyle changes. It's not just about the end result; it's about the journey, the growth, and the lasting impact we aspire to create in the realm of wellness," he added. 'Shark Tank India 3' airs on Sony LIV.

Sunny Leone-backed wellness brand Rize fails to secure Shark Tank deal

Los Angeles, May 11 () In order to ensure the safety of her children against the "invisible killer" coronavirus, actor Sunny Leone revealed that she has travelled to Los Angeles with her family amid the pandemic.Leone, who has been residing in Mumbai since late 2000s, shared a picture with her daughter Nisha and sons, Noah and Asher from her LA house on Sunday on Instagram.Sending Mother's Day wishes to the mothers around the world, the actor said, "In life when you have children, your own priorities and well being takes the back seat. Both @dirrty99 and I had the opportunity to take our children where we felt they would be safer against this invisible killer 'corona virus'.""Our home away from home and secret garden in Los Angeles. I know this is what my mother would have wanted me to do. Miss you mom. Happy Mother's Day," Leone, 38, added.A source close to Leone told that the actor, along with her family, travelled to Los Angeles "a few days ago".Her husband, Daniel Weber, posted a selfie on Instagram, writing "Quarantine part 2. Not so bad now. Getting used to the new vibes."When a user asked Weber, 41, if they flew to the US via KLM Royal Dutch Airlines or Air India, he replied, "KLM government flight."Leone had recently started her digital chat show "Locked up with Sunny" and was actively posting pictures and videos with her children from her Mumbai house amid lockdown. JUR RDSSHD

Sunny Leone travels to LA with family amid coronavirus pandemic: Felt it'd be safer for kids

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Meet Sunny Leone, the badass entreprenuer

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