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<ul><li>Dabur has launched its first organic product. </li><li>As per the company statement, Dabur <keyword id="3135785" type="PERSON" weightage="20" keywordseo="Organic-honey">Organic Honey</keyword> comes with the ‘promise of being completely unprocessed and unpasteurized.’</li></ul>A recent study by the Centre for Science and Environment (CSE) put the honey market and the intense competition in the limelight. It found rampant adulteration in honey sold by major Indian brands, with 77% of samples failing purity tests for sugar syrup adulteration. Following the controversy, <keyword id="6373748" type="DOMAIN" weightage="20" keywordseo="dabur-india">Dabur India</keyword> Limited has now partnered with Amazon India to launch Dabur Organic Honey, which is the first organic product from the house of Dabur. Dabur Organic Honey claims to come with the ‘promise of being completely unprocessed and unpasteurized.’ Commenting on the launch, Prashant Agarwal, Marketing Head- Health Supplements, Dabur India Ltd said, “Organic is not just a choice of products. It is gradually becoming a mainstream lifestyle. In terms of consumption, the focus on natural and other products is on the rise. We are confident that people who conform to this lifestyle would definitely find the Dabur Organic Honey a much-needed addition to their daily routine. Dabur Organic Honey is completely unprocessed and unpasteurized with only filtration done to remove any impurities. We are happy to have partnered with Amazon to take this product to our consumers, who have made <keyword id="425049" type="PERSON" weightage="20" keywordseo="Dabur-Honey">Dabur Honey</keyword> as World’s No. 1 honey brand.” Saurabh Srivastava, Director – Category Management, Amazon India said “We are happy to bring the new ‘Dabur Organic Honey’ for customers on Amazon.in. With the new Dabur Organic Honey, we aim to strengthen our portfolio and provide our customers a vast selection of organic products from a trusted brand like Dabur. We continue to give our customers an unmatched value, fast and reliable delivery and a great shopping experience." “Today Indian consumers’ demand for Organic food has increased and with fitness and healthy lifestyle at the forefront, we as a brand have developed an Organic version of our Star product Dabur Organic Honey which is 100% pure and natural. The process of procuring the Organic Honey from remote rainforests has been the most rewarding experience for us as a brand and we make sure we pass on the unadulterated and unpasteurized product to our consumers, as it is. So yes, I am proud to say that we select apiaries within close proximities of only organic farmlands managed without chemicals or pesticides to get our hero product. The product is exclusively available on Amazon at INR 235 for a 300g pack,” said Smerth Khanna, Business Head – Ecommerce, Dabur India.

Following the honey adulteration controversy, Dabur launches 'Organic Honey' which is 'untouched by chemicals'

<ul><li>India’s organic food market may grow at a compounded annual growth rate of 20% to $2.1 billion by 2024.</li><li>Dabur accounts for almost 25% of the branded ayurvedic market in India.</li><li><a href="https://www.forbes.com/profile/burman/#3d70a0c86a17">Forbes</a> had estimated Burman’s net worth at $8.3 billion in September 2019.</li></ul><keyword id="6373748" type="COMPANY" weightage="20" keywordseo="dabur-india">Dabur India</keyword>’ share price hit the highest level in a year on February 6. The stock has surged nearly 7% in the last four days since the company reported a lacklustre 5.6% volume growth in the latest quarter ending December 2019. 
 
 
 
 
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The secret of the strength in Dabur’s share price is Chyawanprash, a dietary supplement⁠— based on Ayurvedic texts ⁠— that has everything from sugar, honey, ghee, Indian Gooseberry (amla) jam, sesame oil, berries to various herbs and spices. 
 
 
 
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While Dabur struggled to sell other product segments, Chyawanprash sales grew a solid 25%, lifting the growth in the entire healthcare segment to 12%. Other categories like hair oils, skincare, and home care waddled anywhere between zero and 5%. The overall consumer confidence in India was at a six-year low. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Category </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Growth in the latest quarter </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Digestives </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16.10% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Health Supplements </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.40% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oral Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.30% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTC &amp; Ethicals </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.50% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Home Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.90% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Foods </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.70% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Skin Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.10% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hair care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1% </td></tr></tbody></table> A wave of Indian consumers who prefer tags like organic and ayurvedic products are sweeping products like the Chyawanprash off the shelves. India’s organic food market may grow at a compounded annual growth rate of 20% to $2.1 billion by 2024, according to <a href="https://www.imarcgroup.com/indian-organic-food-market">IMARC</a>. And if that’s not enough, the Indian government has rolled out the red carpet for those making a business out of India’s traditional wisdom. They get support both in terms of infrastructure as well as lower tax rates. The fad and the freebies have attracted even multinationals like Unilever, Colgate, Nestle, Pepsi, and Coke into giving their brands an Indian flavour. Even Dabur’s new launches between October and December 2020 ⁠— Hajmola Chatpati Hing, Odonil Aerosol, Real Aloe Vera Kiwi Juice and Arshoghani Vati ayurvedic tablet ⁠— reflect the same theme. Dabur in the driver’s seat But, it is Dabur that accounts for almost 25% of the branded ayurvedic market in India, according to Dabur. And the FMCG major has thrived even as newer competitors like Patanjali— Baba Ramdev’s venture that sells Ayurveda-based products— <a href="https://economictimes.indiatimes.com/industry/cons-products/fmcg/what-went-wrong-with-patanjalis-dream-run/problems-were-expected/slideshow/69753711.cms">have failed to sustain </a>the momentum. That is the power of the 136-year old Dabur brand. And the company’s billionaire Chairman, Anand C Burman, is making hay even when the sun don’t shine. <a href="https://www.forbes.com/profile/burman/#3d70a0c86a17">Forbes</a> had estimated Burman’s net worth at $8.3 billion in September 2019. In 2015, the Burman family <a href="https://economictimes.indiatimes.com/news/company/corporate-trends/dabur-chairman-anand-c-burman-to-buy-bungalow-in-delhi-for-rs-120-crore/articleshow/61027635.cms">bought </a>a bungalow in New Delhi’s Golf Links area for ₹160 crore ($2.2 million). The Burman family also owns a property in the posh Prithviraj Road in Central Delhi. Dabur ranks among the country’s top five FMCG companies and has an annual consolidated revenue of ₹7,700 crore. It may be even bigger when the tide turns for the better. 
 
 
 
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 SEE ALSO: <a href="https://www.businessinsider.in/business/news/rbi-consumer-confidence-index-falls-further-from-a-six-year-low/articleshow/73987637.cms?src=hp_latest">India’s consumer confidence was at a six-year low— and it just dipped further</a> <a href="https://www.businessinsider.in/business/telecom/news/billionaire-sunil-mittal-net-worth-and-airtel-q3-earnings-report/articleshow/73932668.cms">Billionaire Sunil Mittal got wealthier while Airtel lost a million users every 3 months for a year⁠— here’s why</a> <a href="https://www.businessinsider.in/policy/economy/article/healthy-diets-are-hurting-coke-pepsi-amul-sales-as-well-as-the-economy/articleshow/72976410.cms">Your ‘healthy’ diet is making the Indian economy leaner ⁠— but it’s not for you to change</a>

Chyawanprash, and the government’s blessings, are helping Dabur make hay even when the sun don’t shine

<ul><li>The founders expect ‘manifold growth’ in the coming years and therefore are in the search for the right talent.</li><li>The current vacancies are in research and technical sales.</li><li>Rossari Biotech is setting up another manufacturing facility at Dahej in Gujarat with a proposed capacity of <a href="https://www.bloombergquint.com/ipos/rossari-biotech-ipo-heres-all-you-need-to-know">132 billion tonnes</a> per annum. </li></ul>The Mumbai-based speciality chemical maker Rossari Biotech is looking to hire more people as it expands its business post the initial public offering (IPO). For the uninitiated, this is a company that makes popular household products like Vim, Rin, and Surf for the brand owners like Hindustan Unilever, Dabur, and many more to name a few. According to <a href="https://www.businessinsider.in/stock-market/markets/news/rossari-biotech-ipo-analysis-and-comparison-with-camlin-fine-srf-and-clariant/articleshow/76953016.cms">analysts, the 23-year old company ⁠— which competes with the likes of BASF and Dow Chemicals ⁠— is poised for strong growth</a>. “We are a growing manifold, the need for our company is at the peak. We need human resources. So this is going to be a big focus for our company in future,” Sunil Chari Managing Director and Co-Founder at <a href="https://www.facebook.com/BusinessInsiderIndia/videos/286494852795378">Rossari Biotech told Business Insider.</a> Chari revealed that the company has an average salary package of more than ₹10 lakh, which is better in comparison to its peers. “It is mostly a knowledgeable workforce,” he said. According to him, at this moment, the company is looking for people in research and technical sales. “But, we will require people in HR. We will require people in the admin. We will require people in the factory. It will be a basket of posts,” he added. He said the company is cautious towards the capital at this moment and will hire every quarter based on its performance. “In this quarter we have plans of hiring some people. But the next quarter coming it depends on the growth,” he said. “In the last 3 months, we would have taken at least 15 people in the personal care segment at Dahej. We are one of the few people recruiting in these times. We see a good quarter. We see good growth for the entire industry this year. So, we are bullish on hiring,” he added. Currently, Rossari Biotech manufactures a majority of its products in its manufacturing facility at Silvassa. It is also setting up another manufacturing facility at Dahej in Gujarat with a proposed capacity of <a href="https://www.bloombergquint.com/ipos/rossari-biotech-ipo-heres-all-you-need-to-know">132 billion tonnes per annum</a>. Rossari Biotech’s ₹496 crore initial public offering has been subscribed nearly three times on Day 2 of the bidding process. The bidding will remain open till end of day (July 15) with a fixed price band of ₹423-425 per equity share. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/barbecue-nation-ipo-must-be-priced-the-same-way-as-its-menuvalue-for-money/articleshow/76961459.cms" data-type="tilCustomLink">Barbeque Nation IPO must be priced the same way as its menu—value for money</a> <a href="https://www.businessinsider.in/stock-market/news/wipro-share-price-16-increase-leads-to-surge-in-infosys-share-price-too/articleshow/76973619.cms" data-type="tilCustomLink">Wipro share price 16% increase leads to surge in Infosys share price too</a> <a href="https://www.businessinsider.in/stock-market/markets/news/rossari-biotech-ipo-analysis-and-comparison-with-camlin-fine-srf-and-clariant/articleshow/76953016.cms" data-type="tilCustomLink">Rossari Biotech IPO⁠— 40 scientists, China, and other factors that make the share sale hot</a>

Rossari Biotech is hiring ⁠— and the company’s average salary is ₹10 lakh per year

Indian consumers have started preferring more <keyword id="998124" type="UNKNOWN" weightage="20" keywordseo="Ayurvedic-products">ayurvedic products</keyword>, and this change in preferences can be attributed to Baba Ramdev’s <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword>. Ramdev’s push for Ayurveda products has given momentum to the entire segment as ayurvedic products now reach 77% of Indian homes, up from 69% two years ago. As per data from Kantar Worldpanel, the consumer insights arm of WPP, in the quarter ended March, ayurvedic products grew 60% in volume from the year earlier while the overall FMCG segment grew 6%. Ayurvedic brands had significantly higher addition of 23 million during the same period and increased penetration to 183 million households. After threat from Patanjali, several other <keyword id="84065" type="UNKNOWN" weightage="20" keywordseo="FMCG-companies">FMCG companies</keyword> such as <keyword id="44863" type="CITY" weightage="20" keywordseo="HUL">HUL</keyword>, Colgate and Nestle also entered the Ayurveda space. "Companies that lacked ayurvedic or natural offerings within their portfolio have now joined the bandwagon as they have realised that the opportunity is huge and consumers are moving in that direction,” said Devendra Chawla, group president, FMCG and brands, <keyword id="44949" type="CITY" weightage="20" keywordseo="Future-group">Future Group</keyword> told ET, adding “also, they are tweaking their existing products to include herbal variants, which in turn has grown the overall market,” For instance, HUL launched Lever Ayush brand and recently brought Citra, an organic skin care brand from Indonesia. KK Chutani, executive director for consumer care business at <keyword id="6373748" type="CITY" weightage="20" keywordseo="Dabur-India">Dabur India</keyword>, told ET the firm has launched a "future-ready, strategy to make ayurveda "more contemporary, and promote it among the new generation.

Ayurvedic consumer products have made in-roads into Indian households like never before. Here are the stats

Indian <keyword id="34523" type="CITY" weightage="100" keywordseo="fmcg">FMCG</keyword> major Dabur is now extending its popular digestive brand Hajmola into the ready-to-drink beverage category as consumers are shifting to more functional drinks like Aampanna or Jaljeera from carbonated drinks. The new drink brand — christened Hajmola Yoodley — is set to be launched in six Indian flavours. 
 
 "Hajmola has a strong equity of chatpata taste. We are leveraging that same equity here for chatpata Indian ethnic drinks," <keyword id="6373748" type="CITY" weightage="100" keywordseo="Dabur-India">Dabur India</keyword> marketing head (foods) Sanjay Singal told TOI. At present, Dabur operates in the beverage category with its Real and Real Activ range of fruit juices and nectars. 
 
While the Rs 14,000-crore domestic soft drinks market — dominated by multinational companies such as <a href="http://www.businessinsider.in/Coca-Cola-To-Drop-Controversial-Chemical-From-Its-Drinks/articleshow/34726902.cms">Coke</a> and <keyword id="54572" type="CITY" weightage="100" keywordseo="PepsiCo">PepsiCo</keyword> — has started showing signs of slowing down, the organized market for ethnic flavoured beverages stands at around Rs 150 crore and is growing fast on a smaller base. The unorganized market for such drinks is larger and is estimated to be at least Rs 1,400 crore in size. However, industry experts say that ethnic beverages are very niche and are unlikely to become mainstream anytime soon. "<keyword id="6391475" type="CITY" weightage="100" keywordseo="Coca-Cola">Coca-Cola</keyword> used to have this digestive drink named Rimzim cola and it doesn't exist now. Local drinks such as Mangola had a cult following before it fizzled out. Mainstream drinks in India still mean flavours such as cola, mango, lemon and orange," Arvind Singhal, retail expert and founder of Technopak, told TNN. Even Parle's coffee-flavored drink Cafe Cuba has disappeared from retail shelves. 
 The new Hajmola Yoodley ready-to-drink beverage range is being launched across the country in a 250ml pack, priced at Rs 30. It will be available in six different variants — Awaara Aam Panna, Nimboora Shikanji, Go Goa Guava, Jhakaas Jaljeera, Golmaal Golgappa and Kabhi <keyword id="2968197" type="UNKNOWN" weightage="100" keywordseo="Kala-Kabhi-Khatta">Kala Kabhi Khatta</keyword>. 
 The other dominant player in the space, <keyword id="1107665" type="COMPANY" weightage="100" keywordseo="Hector-Beverages">Hector Beverages</keyword>, the maker of Paperboat brand of ethnic drinks, opened its second manufacturing plant in Mysore in March. It has currently been valued at around $100 million. Neeraj Kakkar, co-founder of Hector Beverages and a former Coca-Cola employee, said, "We are growing at a very fast pace but the challenge is distribution. We are working hard to work out the right distribution channels." 
 
Dabur, on the other hand, wants to be future-ready. Dabur India executive director (consumer care business) Krishan Kumar Chutani, said, "The first part of this initiative saw the launch of brand Hajmola in a liquid candy format last year and the introduction of Chocolate Chyawanprash, to name a few. We are now getting into the second and more aggressive part of the initiative." 
 
(Image credits: Indiatimes)

Dabur to launch health drink soon: Hajmola Yoodley

&#xa0;India has been a big market for cosmetic, beauty and personal health care products. According to a study words like 'natural', 'organic', 'botanical', 'free from' some harsh chemical, and even 'religious compliance' helps in the sale of products. 
 According to a survey carried out by research firm <keyword id="365383" type="COMPANY" weightage="20" keywordseo="Euromonitor">Euromonitor</keyword>, says that over half of Indian consumers reported 'natural or organic' features influencing hair and skin care purchase decisions. 
 
71% of the consumers feel that a face cream or lotion will be chosen by them if it claims to be natural, 38% said that they would buy hair products if it had botanical ingredients. Religious aspects will be also be taken into consideration by 17%.&#xa0; 
 "Time-pressed consumers are seeking convenience in beauty and personal care routines and are aware of damaging effects of harsh chemicals. This has spurred demand for natural beauty and personal care products as a safer alternative. In a market like India where herbal and ayurvedic hair and skin care has a legacy of usage (for example, henna, bhringraj or brahmi oil, or herbal face packs), awareness and benefits of herbal or botanical ingredients are high," <keyword id="332696" type="COMPANY" weightage="20" keywordseo="Euromonitor-International">Euromonitor International</keyword> survey analyst <keyword id="3704149" type="UNKNOWN" weightage="20" keywordseo="priyanka-bagde">Priyanka Bagde</keyword> told ET. 
 
It has been confirmed by the executives at online stores and supermarkets that natural products rock the shelves. 
 "Consumers are looking for simplicity. Brands with too much complexity and claims hard to understand need to revisit their consumer proposition," said Devendra Chawla, president-food and FMCG, <keyword id="44949" type="CITY" weightage="20" keywordseo="Future-group">Future Group</keyword>. 
 Looking at the trend, the cosmetic giant L’Oreal has rolled out an ayurvedic shampoo, conditioner and cream under its Garnier Ultra Blends brand, <keyword id="6365619" type="CITY" weightage="20" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> relaunched Ayush and acquired hair oil brand Indulekha, while <keyword id="40233" type="COMPANY" weightage="20" keywordseo="emami">Emami</keyword> bought out Kesh King Hair oil. 
 "Millennial consumers are leading the trend - they are increasingly seeking the natural, untouched, un-made-up look from their beauty care products. As they become savvier about 'green' choices, we are seeing a marked shift in preferences in favour of natural products," Praveen Jaipuriar, marketing head-personal care of <keyword id="62997" type="CITY" weightage="20" keywordseo="Dabur">Dabur</keyword>, maker of <keyword id="4710578" type="CITY" weightage="20" keywordseo="Vatika">Vatika</keyword> shampoo and <keyword id="63066" type="ORGANIZATION" weightage="20" keywordseo="Fem">Fem</keyword> bleach told ET. 
 The trend accelerated with <keyword id="6355107" type="PERSON" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>’s <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">patanjali</keyword> Ayurved about an year ago. Other companies like Dabur and <keyword id="162901" type="COMPANY" weightage="20" keywordseo="Himalya">Himalya</keyword>, traditionally had that natural tag. 
 
Euromonitor's Bagde added: "While herbal and ayurvedic companies like Dabur, Himalaya and Patanjali are promoting their natural and herbal products to encash this demand, other players are either extending their product lines to add natural features or are acquiring well-known ayurvedic brands to stay competitive." 
(image: youtube)

Indians prefer desi products, consider religion also before buying personal care items

<div type="image" title="Indians are getting fancy, and they don&amp;#39;t mind paying a little extra if it means quality and luxury. Most consumer brands are witnessing an uptick in their premium product segment" msid="115018213" hostid="261" caption="&amp;lt;p&amp;gt;Indians are getting fancy, and they don&amp;#39;t mind paying a little extra if it means quality and luxury. Most consumer brands are witnessing an uptick in their premium product segment&amp;lt;/p&amp;gt;"></div> It's time to move over from plain, vanilla budget basics! Indians are no longer looking for “best purchases and value buys under Rs 1,000”—at least not as much as before. <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword>'s getting fancy, and how! From gold-flaked chocolates to swanky SUVs that look like they’re wheeled straight out of a Bollywood blockbuster, Indian companies are rapidly jazzing up their product lines, even faster than you can say the word "premiumization." But what does this mean for Indian companies and consumers? What is this jazz about premiumization all about? Is it just urban India that’s riding this wave, or has rural India also joined the bandwagon? We decode for you. <h2>What's premium, really?</h2>Imagine you’re eating Pav Bhaji at a roadside thela. Later during the day, you decide to dine out at a fancy, upmarket cafe, only to find Pav Bhaji Fondue on the menu. Same same, but much more expensive—often 5 to 10 times higher—for a little more hygiene and some better ambience! Think of premium products as this fondue. They are a notch up your regular, daily-use products soaps or shampoos, and even cars, all packaged luxuriously, offering just about the right touch of quality. The main differentiator, though, would be the price range. <h2>Driving home premium wellness</h2>A recent report by Nielsen suggests that over 70% of urban Indians are okay with paying a premium for their products. And companies are cashing in on this sentiment like never before. This explains why 58% of new products launched so far this year have been in the premium+ segment, as opposed to just 38% of new launches in regular, traditional trade. Take cars, for instance. Indians are no longer vying for a good old <keyword id="19950117" type="General" weightage="20" keywordseo="maruti" source="keywords">Maruti</keyword> 800 or <keyword id="20400567" type="General" weightage="20" keywordseo="alto" source="keywords">Alto</keyword>, traditionally known for their healthy mileage, but are rather happy investing in more swanky features that come along with high-end cars. In October 2024, India’s largest car manufacturer, <keyword id="19909974" type="General" weightage="20" keywordseo="maruti-suzuki" source="keywords">Maruti Suzuki</keyword>, sold 65,948 units of its compact cars like Swift, WagonR, Dzire, and more. Compared to the year-ago period, which saw sales of 80,662 units, this was an 18% dip. But take a look at their SUV (sport utility vehicle) sales for the same period. Cars like Brezza, Ertiga, and Grand Vitara sold about 70,644 units, a 19% uptick from the sales made in October 2023, i.e. 59,147 units. Simply put, when it comes to cars, Indians are saying the bigger, the better! The same is true for India's second biggest automobile manufacturer, Hyundai. Its SUV lineup made up a staggering 68.2% of the firm's total sales made for October 2024. What's more, SUV demand remained largely consistent across urban and rural markets. <h2>Consumers are inching up</h2>FMCG (fast-moving consumer goods) are also riding the premiumization wave, with Indians prioritizing their health and wellness and not bothered about dishing out a few extra bucks for the same! You’ll find no dearth of words like organic, vegan, gluten-free, and sugar-free, peppered generously over every product you’ll see today, be it soaps, juices, or more. No wonder then, sales from premium segments in 2024 make up around 27% of all FMCG sales and even contribute a massive 42% to the sector’s value growth in India. Nielsen report further adds that luxury brands that position themselves at twice the price of their category’s average are even witnessing stellar growth. In fact, for most FMCG brands like Tata Consumer Products, <keyword id="20002610" type="General" weightage="20" keywordseo="hindustan-unilever" source="keywords">Hindustan Unilever</keyword> (HUL), Dabur, and Nestle, it is this premium segment that is growing much faster than their regular ones. And it's not just about daily-use products; Indians are also taking their celebrations a step over. Spirits manufacturer <keyword id="20125704" type="General" weightage="20" keywordseo="radico-khaitan" source="keywords">Radico Khaitan</keyword> highlighted that for the first half of 2024, their prestige &amp; above segment made for 88.4% of its net sales value. In the same period, the regular popular segment accounted for just 9.1% of their net sales. From Hindustan Unilever, which saw its premium products grow 30% over the last quarter, to <keyword id="20521971" type="General" weightage="20" keywordseo="kingfisher" source="keywords">Kingfisher</keyword> beer's parent company, <keyword id="20124009" type="General" weightage="20" keywordseo="united-breweries" source="keywords">United Breweries</keyword>, whose premium product sales volume jumped by 27% during the quarter as opposed to just a 5% rise in overall volumes, everyone is seemingly taking their lifestyle a notch above. Per the Nielsen report, in 2024, a typical global consumer spends about $13.7k per year. This is set to grow by around 2.4% to $14k as early as next year. Even a report by Goldman Sachs also highlighted a similar trend, noting that India’s affluent class, or those earning over $10,000 (Rs 8,42,694.97), is set to reach 100 million in the next 3 years. And where will this consumer spend? On premium products! <h2>Online shopping shifts from mass to class</h2>Amazon’s Great Indian Shopping Festival, which was live between September 27 and October 29 this year, saw 140 crore customers, more than 85% of whom came from non-metro Indian cities. On the site, there was a 400% spike in sales in premium sales across categories like watches, fragrances, handbags, jewelry, and more. Rival <keyword id="19896939" type="General" weightage="20" keywordseo="flipkart" source="keywords">Flipkart</keyword> noted a similar trend, recording 1.8x growth in premium beauty and personal care products during the first half of this year. <h2>Dialing in premiumness</h2>The Indian smartphone ecosystem has always been dominated by basic phones, or those entry- and mid-range phones that are priced between Rs 10,000 and Rs 6,000. But that has changed in recent times, with premium smartphones (i.e., those priced over Rs 60,000) registering 20%+ growth in 2024. During the first quarter of this year, sales of mass phones (priced between Rs 10,000 and 20,000) reached 44%, compared to 51% in the year-ago period. But it's all sunny and shiny in the mid-premium (priced between Rs 40,000 and Rs 60,000) and super-premium segments (priced above Rs 60,000). Sales growth has burgeoned by as much as 27% and 86% in these categories, respectively. As India continues its march toward becoming the world's third-largest economy by 2027, the premium party is just getting started. Industry experts predict that premium segments will grow faster than you can say "sustainable organic handcrafted artisanal batch of coffee." So the next time you see someone dropping serious rupees on a fancy bottle of black water that also somehow plays music and tracks their hydration (yes, that's a thing), remember: This is just the trailer. Picture abhi baaki hai, mere dost! Do you have a topic in mind you'd want a simpler explanation for, or insights or experiences to share on personal finance and more? Contact us at businessinsider@timesinternet.in.

Simply Put: From Dal to Dolce—India is loving its luxury life

<ul><li>Top FMCG companies have cut prices of soap, detergents and hair oils.</li><li>Competition has gone up in the sector after many smaller, regional players making a comeback.</li><li>FMCG players said last quarter that they had to cede some of their market share to smaller players.</li><li>At the time, rise in agri commodity prices is making some of them hike prices of items like coffee and other beverages. </li></ul>After facing the onslaught of smaller and regional players in the last quarter, FMCG majors are on a path to cut prices to boost volumes as well sales. This pricing action is being seen mostly in categories that contribute large volumes and with a high share of unorganized players — like soaps, detergents, hair oils and edible oils. <keyword id="6365619" type="General" weightage="20" keywordseo="hindustan-unilever" source="Orion">Hindustan Unilever</keyword> has taken price cuts to the tune of 9-10% in soaps, <keyword id="6361491" type="General" weightage="20" keywordseo="procter-gamble" source="Orion">Procter &amp; Gamble</keyword> too cut <keyword id="443581" type="General" weightage="20" keywordseo="detergent-prices" source="Orion">detergent prices</keyword> by 11%. <keyword id="4283144" type="General" weightage="20" keywordseo="patajali" source="Orion">Patajali</keyword> slashed its soap as well as hair oil prices, as per a recent report by Kotak Institutional Equities. Top FMCG players said at the end of the April-June quarter that they had to cede some of their market share to smaller players. As per Nomura, their impact on market share on organized players is under control as of now, but needs to be watched closely. A lot of these players have shut up during the pandemic, but have ‘mushroomed’ back. “As the raw material prices have come down and have remained stable, there is increased competition from smaller players. Hence, most FMCG companies have undertaken price cuts to pass on the raw material benefits, and at the same time, they have increased ad spending to protect their market share,” Preeyam Tolia, senior research analyst of FMCG at Axis Securities told Business Insider India. Moreso, the volume growth trend has slowed down for most FMCG players due to slower-than-expected growth in the rural areas. Besides, the trend of downtrading had taken over during the era of high inflation last year, when players had to increase their prices. In Q1, even as volume growth remained tepid, the profitability of FMCG companies was high due to softening of prices of certain raw materials. Palm oil prices were down 2% month-on-month and by 26% year-on-year. Copra/coconut oil prices (updated until July 2023) remained in deflation, down 8% month-on-month and by 11% year on year. “Currently crude and palm oil used to make soaps and inputs such as soda ash used in detergents are showing a downward price trend, that is the reason many soap brands have reduced the prices to increase their volume and are passing on the margin benefits to consumers,” said Sraboni Haralalka, executive director at Wodehouse Capital Advisors. Can price cuts help? Most experts believe that the benefits of these price cuts on volume growth can be seen with a lag, in the second half of the current fiscal year. A few however believe volume growth itself might not be enough for companies that have been banking on pricing-led growth in the last few quarters. “Most other categories did not resort to any pricing action (apart from soaps, detergents, hair-oil, edible-oils), leading to anniversarying of pricing and lesser contribution to overall value growth. We expect no or negligible contribution from pricing in coming quarters; optically lowering overall value growth for the sector,” said Nomura. Added to that, the ability to take a next round of price cuts might also be lowered, experts believe as the prices of crude are inching up again. While crude oil prices were down by 14%, they have jumped 8% on a month-on-month basis – showing that the trend might see a back up. “We must look at the impact of the recent increase in crude oil prices. Any further increase in crude oil price would delay the price cuts and, hence, volume recovery,” says Tolia. Shampoo, coffee &amp; toothpastes get pricier While tea and biscuits prices have remained steady, the prices of coffee have inched up due to hardening agri commodity prices — especially in the case of cereals and milk in the last few months. “Prices remained stable in dairy except for Nestle, which increased the prices of its milk powder and curd by 2% and 5%, respectively. Nestle took another round of around 3-5% of price increases in its baby food portfolio, taking cumulative increases to 6-11% in the past six months,” said Kotak Institutional Equities. Health food drinks witnessed price rises of around 2-8% by Abbott, Danone and Mondelez. “Agri-commodities products have surged up. Food companies such as Nestle and Britannia may either increase product prices or take a hit on their margins and focus on volume growth,” said Haralalka. Products like confectionery, toothpastes and shampoos also saw price hikes from players like Vicco, HUL, Dabur and P&amp;G. Also price rises are seen in face and body washes, deodorants, air fresheners, men’s grooming and feminine hygiene – especially in areas where end consumer purchasing power is high. The margins in personal care products are higher and consumers don’t downgrade as easily as they do in the laundry or hair oil segments. The year of FY24 is expected to be a year of volume growth as FMCG companies are fighting to bring back their ‘small pack’ consumers. At the same time, inflation on the horizon is presenting a very cloudy picture for companies – making them re-think their pricing strategy in a way that ensures volume and margins hold steady.

Soap Opera: FMCG players kick off price war to bring back what’s lost

<keyword id="167620" type="General" weightage="50" keywordseo="wipro-consumer-care" source="Orion">Wipro Consumer Care</keyword> on Monday announced its entry into the packaged food and spice segment by acquiring <keyword id="3043461" type="General" weightage="80" keywordseo="nirapara" source="Orion">Nirapara</keyword>, one of the largest-selling traditional food brands in Kerala. The deal size was not disclosed by the company. The <keyword id="10862" type="General" weightage="100" keywordseo="wipro" source="Orion">Wipro</keyword> group arm has signed a definitive agreement with Nirapara, a company statement said. With this acquisition, Wipro Consumer Care joins FMCG firms such as Dabur, Emami, Tata Consumer Products Ltd and ITC, which are already present in the spices market. Launched in 1976, Nirapara is known for its blended spices. The brand leads in producing a large variety of spice mixes, and rice powder used in making 'appam', 'idiyappam', etc. "Nirapara is our 13th acquisition and gives us a clear foothold in the spices and read-to-cook segment," <keyword id="385584" type="General" weightage="50" keywordseo="wipro-consumer-care-and-lighting" source="Orion">Wipro Consumer Care and Lighting</keyword> and Executive Director - <keyword id="1443098" type="General" weightage="50" keywordseo="wipro-enterprises" source="Orion">Wipro Enterprises</keyword> Vineet Agarwal said. Presently, Nirapara's 63 per cent of business comes from Kerala, 8 per cent from the rest of <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> and the remaining 29 per cent from international markets, largely Gulf Cooperation Council (GCC) countries. Wipro Consumer Care and Lighting and Executive Director - Wipro Enterprises Anil Chugh said there is a huge opportunity in this space for shifting consumers from an unorganized to an organized market by offering authentic, pure and trusted spice mixes. Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest-growing FMCG businesses in India. The company recorded a revenue of Rs 8,630 crore in FY22 and its business includes personal wash products, toiletries, facial care products, wellness products, home care products, electrical wire devices, domestic and commercial lighting and seating solutions. It has a strong brand presence with a significant market share across segments in India, Southeast Asia, the <keyword id="30350" type="General" weightage="50" keywordseo="middle-east" source="Orion">Middle East</keyword> and <keyword id="12925" type="General" weightage="50" keywordseo="africa" source="Orion">Africa</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/private-equity-investments-in-indias-real-estate-sector-witnessed-a-17-decline-in-2022/articleshow/96338847.cms">PE investments in real estate decline 17% in 2022 due to inflation, rising interest rates – Knight Frank India</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/kec-international-bags-new-orders-worth-1313-crores/articleshow/96338350.cms">KEC International bags new orders worth ₹1,313 crores</a>

Wipro acquires packaged food and spices brand Nirapara

Best baby lotions in India

Welcoming new life into the world is a dream of every parent. But with this comes a huge responsibility, taking care and nurturing the baby in the gentlest way possible. <keyword id="10147170" type="UNKNOWN" weightage="20" keywordseo="baby-powders">Baby powders</keyword> become a necessity when trying to achieve a well protected and soft skin for the baby. These not only keep babies dry and comfy, but also prevent rashes and itching, keeping the baby fresh and a happy you! Here are some great baby powders to consider when picking one for your baby! <bulletContentEmbed name="B008YD57OO" columns="1"><bulletContentHeading name="B008YD57OO_head"> <div type="image" title="Top Pick" msid="78791914" hostid="261"></div></columnHeadThumb>B008YD57OO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008YD57OO_body"><bulletContentRow name="B008YD57OO_0013300907911212"><bulletContentRowHeading><bulletContentRowHead col="1">Himalaya Baby Powder (400g)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Made from natural products which take care of the baby’s skin in the best way possible, Himalaya Baby Powder keeps it just as soft and fresh. It keeps away the sweat hence keeps away the bacteria. Enriched with herbs and oils, it protects your baby’s skin and keeps it dry and healthy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008YD57OO_8772158505004024"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It contains Khus which has natural astringent and anti-perspiring properties.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07SGQ58DN" columns="1"><bulletContentHeading name="B07SGQ58DN_head"> <div type="image" title="Trending" msid="78791971" hostid="261"></div></columnHeadThumb>B07SGQ58DN</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07SGQ58DN_body"><bulletContentRow name="B07SGQ58DN_1591577721622135"><bulletContentRowHeading><bulletContentRowHead col="1">Chicco Baby Moments Talcum Powder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A perfect powder should be soothing and moisturizing. This powder is just the product that keeps the baby fresh and comfortable for a long duration. It is free from harsh and toxic products which is why it is soft and gentle on skin. It has antimicrobial properties which prevents rashes and infection caused due to sweat.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07SGQ58DN_2493071730956510"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It doesn’t clog the pores and is highly absorbent.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01N4GUBCR" columns="1"><bulletContentHeading name="B01N4GUBCR_head"> <div type="image" title="Premium" msid="78791992" hostid="261"></div></columnHeadThumb>B01N4GUBCR</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N4GUBCR_body"><bulletContentRow name="B01N4GUBCR_3301756500854290"><bulletContentRowHeading><bulletContentRowHead col="1">Sebamed Baby Powder (400g)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Medically tested and approved, Sebamed Baby Powder protects baby’s delicate skin from irritation and rashes. It contains allantoin which moisturizes the baby's skin and makes it soft and gentle. It contains essential oils that protect the skin from dryness and itchiness. A special botanical fragrance lingers as the baby enjoys the day spent with its parents.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N4GUBCR_2287952229301314"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has pleasant botanical fragrance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0821HMFFM" columns="1"><bulletContentHeading name="B0821HMFFM_head"> <div type="image" title="Trusted Choice" msid="78792008" hostid="261"></div></columnHeadThumb>B0821HMFFM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0821HMFFM_body"><bulletContentRow name="B0821HMFFM_9139269111415132"><bulletContentRowHeading><bulletContentRowHead col="1">Johnson's Baby Powder, 600g</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A trusted brand, Johnson’s Baby powder ensures a healthy, supple and enriched skin care for your baby. Dermatologically tested it is completely safe for your baby’s skin. It keeps the skin soft and keeps away dryness and discomfort. It contains natural products which are gentle on your baby’s skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0821HMFFM_3101572644003559"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It does not contain any harmful chemicals such as parabens and asbestos.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08D797D99" columns="1"><bulletContentHeading name="B08D797D99_head"> <div type="image" title="Recommended" msid="78791944" hostid="261"></div></columnHeadThumb>B08D797D99</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08D797D99_body"><bulletContentRow name="B08D797D99_8173824859370533"><bulletContentRowHeading><bulletContentRowHead col="1">Dabur Baby Powder: No added Talc and Asbestos</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Infused with natural herbs and essential oils, Dabur Baby Powder is carefully prepared to keep your baby’s skin healthy and nourished. It keeps the baby away from environmental pollutants and irritants and keeps the skin soft and supple. Oils nourish the skin and keep it well moisturized.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08D797D99_2363204322615248"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is asbestos free hence a safe option for your baby’s health.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07BC9H2ZH" columns="1"><bulletContentHeading name="B07BC9H2ZH_head"> <div type="image" title="Smart Choice" msid="78792025" hostid="261"></div></columnHeadThumb>B07BC9H2ZH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07BC9H2ZH_body"><bulletContentRow name="B07BC9H2ZH_3650751538245609"><bulletContentRowHeading><bulletContentRowHead col="1">Mamaearth Talc Free Organic Dusting Powder for Babies, Arrowroot and Oat Starch,100g x 2pcs</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Produced from natural ingredients, this new gen product works miraculously on your baby’s skin and keeps it smooth and velvety. It prevents dryness of skin and rashes due to sweat and other irritants. Toxin free and organic, it is a good and safe option for your baby. It prevents diaper rash and keeps skin moisturized.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07BC9H2ZH_4702591044019525"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It contains lavender oil which is healthy for skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

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