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2 mins read

Meesho targets value-seeking consumers; shares how they can maximise their spends within a budget

Targets three different consumer segments - women, men and young adults

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2 mins read

OMD Mudramax launches outcome-based, AI-backed Media Buying Tool

Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…

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2 mins read

Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration

The TVC encapsulates the essence of the festive season and the strong bond between father and son

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8 mins read

Trends 2022: Where advertising is headed in the year to come

Our creative experts tell us what to expect from 2022

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2 mins read

Meesho's latest ad encourages women entrepreneurs to explore social commerce

Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to sta…

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6 mins read

Why the latest in a long line of Nielsen vs. networks fights could be different this time

In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …

Lara O'Reilly   


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7 mins read

Crime Master Gogo is back, this time for a Disney+ Hotstar campaign

The campaign, also featuring Shraddha Kapoor and Karisma Kapoor, will highlight the offerings under…

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10 mins read

Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride

How can brands be true allies to queer communities, shares DDB Mudra Group's Amit Kekre

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2 mins read

MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC

The ad draws a parallel between Gulf Oil’s brand ambassador, Dhoni and its product Gulf pride’s con…

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1 min read

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia

When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…

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6 mins read

India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide

Weiss was in India as a part of DDB’s first global creative council meet held in Mumbai last month.

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Ari Weiss, Chief Creative Officer, DDB Worldwide walks us through his idea of the evolution of creativity

Ari Weiss further shares the reasons why he believes India holds a lot of opportunities for the age…

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2 mins read

Omnicom's DDB looks to a data-driven future with new leadership

These are Business Insider's biggest advertising and media stories for July 23.

Lucia Moses