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DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the company
It aims to help people who identify as women navigate mental and societal challenges
Meesho targets value-seeking consumers; shares how they can maximise their spends within a budget
Targets three different consumer segments - women, men and young adults
OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…
Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
The TVC encapsulates the essence of the festive season and the strong bond between father and son
Trends 2022: Where advertising is headed in the year to come
Our creative experts tell us what to expect from 2022
On World Heart Day, Dhara puts the spotlight on importance of heart health amongst young Indians
25% of heart attacks in Indian men occur under 40
Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to sta…
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
Crime Master Gogo is back, this time for a Disney+ Hotstar campaign
The campaign, also featuring Shraddha Kapoor and Karisma Kapoor, will highlight the offerings under…
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Here are the winners of Cannes Lions 2021 on Day 2 from India
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
How can brands be true allies to queer communities, shares DDB Mudra Group's Amit Kekre
MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
The ad draws a parallel between Gulf Oil’s brand ambassador, Dhoni and its product Gulf pride’s con…
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…
Mars Wrigley brings back the iconic ‘Boom Boom Boomer’ tune
Boom Boom Boomer is back!
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Weiss was in India as a part of DDB’s first global creative council meet held in Mumbai last month.
Ari Weiss, Chief Creative Officer, DDB Worldwide walks us through his idea of the evolution of creativity
Ari Weiss further shares the reasons why he believes India holds a lot of opportunities for the age…
On International Day of Persons with Disabilities, McDonald’s India announces the launch of new packaging designed for its specially-abled customers
The EatQual pack has been developed over months of collaboration with an NGO
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
"Everyone should be able to care for those they love," says the agency.
Omnicom's DDB looks to a data-driven future with new leadership
These are Business Insider's biggest advertising and media stories for July 23.