Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>NBF has requested the government to relax and offer tax concessions including lowering GST rates and filing dates, postponing the deadline for TDS payments until June 30.</li><li>The NBF is seeking extension in deadlines for compliance, since employees handling regulatory issues are currently working from home.</li></ul>The <keyword id="1034812" type="PERSON" weightage="20" keywordseo="Broadcast-industry">broadcast industry</keyword> has found itself amidst an economic and social crisis. Unlike other sectors, it isn’t easy for journalists to work remotely with utmost efficiency. The major source of income for broadcasters is advertising, which has now been curtailed. The <keyword id="7913792" type="UNKNOWN" weightage="20" keywordseo="News-Broadcasters-Federation">News Broadcasters Federation</keyword> (NBF) has therefore requested the government to consider relaxing the taxes and waiving fees for news channels who operate on <keyword id="2676672" type="PERSON" weightage="20" keywordseo="DD-Free-Dish">DD Free Dish</keyword> platform for the period of March and April. Apart from that, to overcome the financial impact, the NBF requested the government to relax and offer tax concessions including lowering GST rates and filing dates, postponing the deadline for TDS payments, for at least a minimum period of three months, until June 30. “The News Broadcasters Federation strongly stands and supports the Government of India’s proactive measures to combat spread of <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword> virus, which has posed a health and economic threat to the country. This extraordinary situation required the government to take extraordinary measures to save the news broadcasting sector that performs a public service for free. Else, we perish,” said <keyword id="563971" type="PERSON" weightage="20" keywordseo="Arnab-Goswami">Arnab Goswami</keyword>, President, News Broadcasters Federation.

News Broadcasters Federation requests government to waive off fees for news channels on DD free Dish

<ul><li>Prime time shows have over 60% of ‘co-viewing instances’ with families watching TV together. </li><li>TV in India has an unparalleled position as a family entertainment platform, both in terms of price as well as reach, said a <keyword id="45949" type="General" weightage="80" keywordseo="jm-financial" source="Orion">JM Financial</keyword> report. </li><li>Growth in <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> has expanded the overall video consumption, and has not come at the expense of <keyword id="1632453" type="General" weightage="80" keywordseo="linear-tv" source="Orion">linear TV</keyword>. </li><li>Urban youth with access to wired broadband and proclivity to watch international content are likely to shift exclusively to <keyword id="5293670" type="General" weightage="20" keywordseo="ott-platforms" source="Orion">OTT platforms</keyword>, the report said. </li><li>Low cost of pay TV and low wired broadband penetration can work against cord-cutting, the report said. </li></ul>For families across India, prime time is mostly spent in front of their television sets. According to JM Financial, prime time shows have over 60% of ‘co-viewing instances’ – and this is what will keep TVs running in India in spite of the proliferation of OTT, as per the report. In addition to the fact that 98% of Indian homes only have a single TV, low proliferation of wired broadband is also keeping people from making the total shift exclusively to OTT. While India has over 650 million mobile broadband users, it has only 18 million wired broadband connections. “Note, these 18 million connections include small and medium enterprises as well, leaving even lower connections for households. We believe these trends and facts suggest TV screens - and linear TV - will remain the mainstay of India’s family entertainment,” said the report named ‘In the eye of the storm’. It also said that growth in OTT has expanded the overall video consumption, and has not come at the expense of linear TV. Pay TV vs OTT vs Free Dish The cost of pay TV – that’s subscription-based TV viewing – is around $3 per month. In comparison, OTT subscription cost is at least 2.5 times that of pay TV. “TV in India has an unparalleled position as a family entertainment platform, both in terms of price as well as reach,” the report said. In the US, however, where subscribers are shifting away from pay TV to OTT – it’s the exact opposite. While pay TV is at around $100 a month, Netflix subscription plans start at $10 per month. Added to that, wired broadband penetration in the US is at 95%. In spite of the fundamentals that support the long-term prospects of linear TV, it is being hurt by many factors. The usual suspect is OTT, which has been chipping away the top-of-the-pyramid user base off pay TV, who are the best spenders. This is reflected in the 6% decline in pay TV subscribers between 2019 to 2021. During the same period, broadcasters’ subscription revenue declined by 13% and ad revenue too went down by 12% – hurt by lowered FMCG ad spends and pandemic-led troubles. FMCG contributes to 50% of TV ad spends. On the other end of the spectrum, the government's DD Free Dish, a free-to-air <keyword id="6411255" type="General" weightage="50" keywordseo="dth" source="Orion">DTH</keyword>, too has pulled away millions of subscribers. Against cord-cutting The JM Financial report, however, believes that there is reason to be sanguine. “TV screen’s dominance during prime time coupled with pay-TV’s low ARPU and wired broadband’s lower penetration in India work against cord-cutting,” the report said. Broadcasters have been withdrawing General Entertainment Channels or GECs from DD Free Dish. That could stem the migration of viewers from pay TV. Moreover, it also expects that receding raw material cost inflation and buoyant festive demand could boost ad-revenue growth starting in the second half of the current financial year. “Unlike the general perception, our analysis indicates TV has held on to its share of ad spend while digital has gained at the expense of other media. TV’s wider reach and India’s low ad-spend-to-GDP ratio mean significant headroom for both TV and digital ad-spend to grow,” the report said. Moreover, India still has close to 100 million non-TV households, which provides a long runway for growth. Where are ad volumes going? Ad volumes have been falling differently across channel genres. Free commercial time (FCT) in genres such as English movies and English niche fell sharply even over 2019-21— reflecting the impact of OTT on select genres. The ad volumes of English movie channels declined the steepest at 45% while English niche went down by 29% and that of music channels went down 19%. “Urban youth, the viewership base of English channels on TV, appear to have shifted to OTT with global, on-demand content. Following the same logic, there seems to be a small impact on Hindi GEC (-3% FCT over 2019-21) while <keyword id="42771" type="General" weightage="20" keywordseo="regional" source="Orion">regional</keyword> genres seem largely unaffected, as of now,” the report said. On the other hand, ad volumes grew in genres like news, Hindi movies, Marathi channels, Tamil channels, Kannada, Bengali and Malayalam. However, ad volume fall in English channels have little effect on overall growth in TV as it constitutes only 1% of overall TV viewership. Even as the urban youth with access to wired broadband, higher spending capacity, and proclivity to watch international and niche content are likely to cut the cords and shift exclusively to OTT platforms, there is a lot of juice left in the linear TV market. “With around 300 million households, a sprawling regional language market, and a diverse cultural background, India offers significant opportunities for all forms of entertainment to co-exist. We believe OTT, pay TV, and free-to-air channels will all co-exist in the country,” the report said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/prime-videos-four-more-shots-please-season-three-to-debut-on-october-21/articleshow/94701251.cms">Prime Video's 'Four More Shots Please!' season three to debut on October 21</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/flipkart-group-leads-e-commerce-festive-sales-meesho-is-second-largest-contributor-in-order-volume-redseer/articleshow/94701015.cms">Flipkart group leads e-commerce festive sales, Meesho is second largest contributor in order volume: Redseer</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/instagram-is-developing-a-nudity-protection-feature-to-block-unsolicited-nude-photos-in-dms/articleshow/94697784.cms">Instagram is developing a ‘Nudity Protection’ feature to block unsolicited nude photos in DMs</a>

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

<ul><li>Ad revenues from Radio for the July-September quarter in 2020 was Rs 198.53 crore, an increase from Rs 98.41 crore in the previous quarter, according to <keyword id="6356988" type="COMPANY" weightage="20" keywordseo="trai">TRAI</keyword>.</li><li>The report further stated that <keyword id="10635973" type="UNKNOWN" weightage="20" keywordseo="pay-dth">Pay DTH</keyword> has attained total active subscriber base of around 70.70 million in India. </li></ul>The reported advertisement revenue during the quarter ending September 30 2020 in respect of 366 private <keyword id="6398872" type="COMPANY" weightage="20" keywordseo="FM-radio">FM Radio</keyword> stations is Rs 198.53 crore, according to the <keyword id="30356" type="ORGANIZATION" weightage="20" keywordseo="Telecom-Regulatory-Authority-of-India">Telecom Regulatory Authority of India</keyword>'s (TRAI) The Indian Telecom Services Performance Indicators report for July-September. The report also states that the ad revenue in the previous quarter, that is, the quarter ending on June 30, 2020 in respect of 366 private FM Radio stations was Rs 98.41 crore. (One FM Radio Broadcaster, M/s Gwalior Firm Private Limited, operating in the city of Guwahati, has not submitted the advertisement revenue). The report further stated that Pay DTH has attained total active subscriber base of around 70.70 million. This is in addition to the subscribers of the DD Free Dish (free DTH services of <keyword id="6408304" type="LOCATION" weightage="20" keywordseo="doordarshan">Doordarshan</keyword>). The total active subscriber base has increased from 70.58 million in June 2020 to 70.70 million in September 2020. The country has also achieved 100% digitization of <keyword id="6395218" type="UNKNOWN" weightage="20" keywordseo="cable-TV">Cable TV</keyword> network, the report noted. “This is a stupendous achievement making India as the only large country where 100% digital cable has been achieved through mandatory regulations,” added TRAI.

You Searched For "DD Free Dish" and got 4 results

News Broadcasters Federation requests government to waive off fees for news channels on DD free Dish

BI India Partner

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

Katya Naidu

Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI

Samarpita Banerjee

Best induction cooktops for a modern kitchen in India

Insider Studios

Popular Keywords

Buying Guides