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2 mins read

Criteo is restructuring as it prepares for a cookie-less world

Business Insider's top advertising and media stories for February 4.

Lauren Johnson   


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4 mins read

8 in 10 Indian marketers say digital marketing spends at their company increased due to Covid-19: Criteo

The finding is a part of Criteo's ‘COVID-19 Impact on Marketing’ report

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3 mins read

How COVID-19 has redefined shopping habits and expectations: Criteo

A survey on the dynamic changes in shopping habits and expectations of consumers during COVID-19.

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3 mins read

Here’s what travel companies should do to reach mobile savy Indian consumers

Travel marketers must embrace mobile growth and develop a seamless cross-device and app strate…

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2 mins read

51% of Online Shoppers Use Two or More Devices Online in India

India’s online shoppers have seen a paradigm shift in last decade. The fierce competition of online…

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1 min read

Smartphones proved to be a boon for e-commerce portals during Diwali sale season

The smartphone has become the go-to shopping device, especially after features like fingerprint rec…

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4 mins read

Criteo CEO Eric Eichmann's 2 big predictions for ad tech in 2017

However, Criteo CEO Eric Eichmann told Business Insider on Wednesday that analysts' modeling did no…

Lara O'Reilly   


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3 mins read

Ad tech giant Criteo sees a big opportunity in Twitter's TellApart shutdown

"There was a change in the supply landscape with header bidding, which initially we would call a he…

Shona Ghosh   


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5 mins read

The Criteo versus SteelHouse 'click fraud' lawsuit just got even nastier

"Criteo informed SteelHouse that Criteo wanted to resolve this dispute 'amicably' and that if Steel…

Lara O'Reilly   


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4 mins read

Ad tech company Criteo had to rebuild its business after Apple creamed its revenue - but its earnings are holding strong

"It's a mix of fairly modest revenue growth and very meaningful growth," Rudelle told Business Insi…

Lauren Johnson   


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3 mins read

The nasty 'click fraud' legal dispute between ad tech companies Criteo and SteelHouse is over

Criteo and SteelHouse provide different business solutions, based on distinct attribution and prici…

Lara O'Reilly   


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3 mins read

Ad tech company Criteo's business was supposed to get destroyed by Apple and European regulators - yet it just had a killer quarter

Unfortunately for Criteo, the company has built its business on the back of "retargeting," or using…

Tanya Dua   


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4 mins read

Lauren Johnson   


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6 mins read

Some of SteelHouse's former clients are now supporting Criteo's allegation that it runs a click-fraud scheme

"On August 15, 2016, Criteo filed papers in further support of its request to the Court to enjoin S…

Lara O'Reilly   


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2 mins read

Execs From Criteo And The Weather Channel Both Agree: Mobile Ads Still Kinda Suck

That's bad news coming from The Weather Company, which operates The Weather Channel and owns one of…

Aaron Taube   


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2 mins read

The market caps of all the public ad tech companies combined isn't even half the size of Criteo's

Last year, Criteo's CEO Eric Eichmann explained why it's not like other ad tech companies (and why …

Lara O'Reilly   


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4 mins read

The 'click fraud' legal battle between ad tech giant Criteo and rival SteelHouse just got messier

Not only this, but SteelHouse claims the clicks often appear in "clusters" - where Criteo's cl…

Lara O'Reilly   


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2 mins read

Lexus Is Using Improv Actors To Make A Live Commercial During 'Jimmy Fallon' Tonight [THE BRIEF]

Online ad retargeter Criteo filed for a $190 million initial public offering. Criteo will look to r…

Aaron Taube   


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6 mins read

Ad tech company Criteo posted another storming quarter - and it sees two huge new revenue opportunities ahead

As Eichmann has explained to Business Insider previously, the reason the company is a star-performe…

Lara O'Reilly