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<div class="KonaFilter image-container float_right"><div class="image">Christian Petersen / GettyMark Cuban</div></div>Last night on Shark Tank, Mark Cuban invested in a sustainable food startup that sells nutritional bars fueled on crickets.
Startup Chapul is all about using crickets for their optimal protein. 
Chapul founder Pat Crowley sought out $50,000 for a 5% stake in his business. 
All of the investors backed out with the exception of Mark Cuban and Rob Herjavec. Herjavec made an offer for $50,000 for 20% equity, after initially backing down from the deal, but then Cuban swooped in and claimed his prize of $50,000 for 10%.
Thanks to Cuban, Chapul Flour is now seriously considering selling the <a href="http://xfinitytv.comcast.net/watch/Shark-Tank/6002411599924498112/200873539575/Week-21/videos" target="_blank">FDA-approved cricket flour</a> to competitors. The plan is to sell the flour at three times what it cost to make, and brand it with "Chapul Flour."

Mark Cuban Invested In A Startup That Feeds You Crickets

In the beginning, sports and technology didn't generally appear like the most natural blending. What did you require in baseball other than a bat and a ball? Or in basketball other than a ball and a hoop? What amount would you be able to truly change? As we've seen over the years, however, there's dependably room for improvement with our most adored interests. Whether it's with the end goal of making something worth being thankful for or altering a broken system by and large, technology has assumed a major role in perfecting the sports that we want to analyze and vacillate over. 
 
The good news is-- managers and fans alike have appear addicted to data. In this way, the chance to collect more will inevitably make sports additionally compelling for fans and attract bigger audiences. The open door for brands, if they can get the fit right, is huge. 
 
Cricket in itself is a big opportunity for companies crunching numbers. To disrupt this space “CricHQ” came into being. Founded by former New Zealand Cricket team captain <keyword id="62673" type="PERSON" weightage="100" keywordseo="Stephen-Fleming">Stephen Fleming</keyword>, wicket keeper and record breaker <keyword id="55681" type="PERSON" weightage="60" keywordseo="Brendon-McCullum">Brendon Mccullum</keyword> and New Zealand based entrepreneur Simon Baker in 2010 (3 years ago in India), the company aims to eradicate the digital lag in the cricket industry (for both fans and the industry itself). 
 
What is <keyword id="2235301" type="UNKNOWN" weightage="20" keywordseo="CricHQ">CricHQ</keyword>? 
 “We’re not a traditional media company; we provide digital software solutions to governing bodies from all around the world. This includes statistics, points tables, leaderboards, registrations, live scoring, CRM, communications, niche social networking, high performance reporting and talent identification (scouting). The same services are offered in India as well as internationally,” said <keyword id="522726" type="PERSON" weightage="20" keywordseo="Neil-Martin">Neil Martin</keyword>, COO of CricHQ, in a conversation with Business Insider. 
 So is it like the movie ‘<keyword id="248886" type="ENTERTAINMENT" weightage="20" keywordseo="Moneyball">Moneyball</keyword>’? –“Yeah, somewhat. It’s one of my favourite movies though. We don’t provide ball by ball statistics but we do provide data based on performance. For instance, how does Virat plays against left hand spinners or what players are suited for which match (helps them decide the squad with numbers). 
 
Monetization &amp; Traction 
 
Neil stated that they’re currently working with <keyword id="66464" type="ORGANIZATION" weightage="20" keywordseo="Hyderabad-Cricket-Association">Hyderabad Cricket Association</keyword>, <keyword id="1624651" type="ORGANIZATION" weightage="20" keywordseo="Chhattisgarh-Cricket-Association">Chhattisgarh Cricket Association</keyword>, <keyword id="104138" type="ORGANIZATION" weightage="20" keywordseo="Kerala-Cricket-Association">Kerala Cricket Association</keyword> and then a number of district, academies, tournaments, and clubs in India. He further claimed that they’re adding 30-40 clients every month.&#xa0; 
 
“We now have 4 registered offices in India (New Delhi, Bangalore and two in Kochi) and 75 staff members, which will rise to over 100 this year. 4 State Associations are signed as our customers, and there are more in the pipeline. We have over 400 other clients- including Districts, Academies, Corporate Events and over 1 million active users,” he added. 
 
The company works on a scaling model (changes with the size of client). When further asked Neil explained, “There are 2 main revenue streams. Software license fees &amp; advertising/sponsorship. There are many other future revenue streams but they are all offshoots of these core principals.” 
 
Funding 
 
CricHQ last raised $10M from a Singapore based firm Tembusu Partners. Neil further stated that they’re planning to raise another round very soon. They’ve raised a total of ~$21M in five rounds. They acquired TCS27 (cricket software for recording scores for cricket matches) in November last year and Turning Square sports analysis and prediction platform in March 2013. 
 
Sport has adapted technology quickly over the last ten years, collecting data to enhance athletic performance. Now professional clubs have understood that this data is valuable in different courses as well, to make the match-day encounter all the more energizing and to reach those at home. This is the present revolution in sport. 
 
I don't think individuals are asking themselves enough, how you utilize this impressive tech innovation to help the trainer, the athlete, the video guy, the analytics guy, the coach between games, the coach amid the game. If those individuals simply stroll through each of those, that’s how you wind up with answers that really make a difference in sports.

CricHQ: A Sports-Tech Startup by Stephen Fleming, Brendon Mccullum and Simon Baker

<ul><li><keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> is India’s first gaming unicorn and it is aiming to add another 23 million users in 45 days. </li><li>The startup has gained over 17 million users during this year’s Indian Premier League. </li><li>Former Indian cricket team captain <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> is the brand ambassador of the startup. </li></ul>India’s first gaming unicorn the fantasy league startup Dream11 has had quite the dream run this year. Having gone from 50 million users in April to over 67 million users after the IPL, with the World Cup, it is only gearing up for more users and traffic. Besides MS Dhoni, who is Dream11’s brand ambassador, 9 new cricketers have been signed up by the startup with the commencement of the <keyword id="4054187" type="PERSON" weightage="20" keywordseo="ICC-Cricket-World-Cup-2019">ICC Cricket World Cup 2019</keyword> – Jos Buttler, Ben Stokes, Jonny Bairstow, Faf du Plessis, Quinton de Kock, Kagiso Rabada, Andre Russell, Jason Holder and Kane Williamson. “We expect to have 90 million users by the end of the World Cup and 100 million by the end of 2019.” Bhavit Sheth, COO, Dream11 had told Business Insider in an earlier interview. Bhavit Sheth and Harsh Jain had co-founded the startup 11 years ago. So, according to estimates the startup during this year’s IPL gained over 17 million users, while during last year’s IPL it had gained over 30 million users. When in 2014, Dream11 raised its first round of funding they still had just 300,000 users. In 2019, the startup turned unicorn with an investment from Steadview Capital which came on board after buying secondary shares from Dream11’s existing investors Kalaari Capital, Think Investments &amp; Multiples Equity. For the IPL, The Board of Control for Cricket in India had announced Dream11 as an official partner. See Also: <a href="https://www.businessinsider.in/dream11-is-eyeing-the-unicorn-tag-riding-on-ipl-and-cricket-world-cup-in-2019/articleshow/68458528.cms">2019 may be the biggest year for this 11-year old Indian gaming startup</a> <a href="https://www.businessinsider.in/gaming-startup-dream11-strikes-gold-as-the-official-partner-of-ipl/articleshow/68426121.cms">Gaming startup Dream11 strikes gold as the official partner of IPL</a>

As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019

<div class="KonaFilter image-container float_right"><div class="image on-image"></div></div>Not every startup in Silicon Valley is focused on social networking or enterprise collaboration.On Tuesday at the <a href="http://www.launchfestival.com/">Launch Festival </a>in San Francisco, several companies stood in front of an audience full of tech enthusiasts and declared that the future of food had arrived. Then, to prove it, they fed their food to some test subjects.Bitty Foods founder Megan Miller is betting big on insects. The company uses crickets to make cricket flour, which it uses for multiple types of food. Crickets are not only a great source of protein - they are also highly sustainable and eating them will help "cut out 18% of carbon emissions," Miller said on stage. If <a href="http://www.fao.org/docrep/018/i3253e/i3253e00.htm">this 2013 study by the United Nations</a> is any indication, people should prepare themselves for the coming food invasion. But still, they're bugs. On stage, moderator Jason Calacanis ended up trying a cricket, and remarked that it tasted like a "salty cracker."He then brought a small girl up to the stage and gave her a cookie made of cricket flour. The girl didn't say anything and kept on eating, which apparently meant she liked it. Unfortunately, the audience was not able to try any cricket food - or perhaps that was a relief to many.Another startup, Beyond Meat, engineers meat scientifically. They "add in all the best things about meat...and avoid the bad things."How do they do this? Founder Ethan Brown - a lifelong vegan - states on <a href="http://beyondmeat.com/ethan-brown/">the company's website</a> that they "take plant-based proteins and realign them to mimic the mouthfeel, appearance, and overall sensory experience of animal meats."They say that the sensory experience of their burgers lie somewhere between a McDonalds burger and a homemade burger. The moderator, acting as a judge, took a bite of the meat, and it was obvious that he wasn't too enthusiastic about what he had just tasted. He declared that the meat was "almost there" but nonetheless very believable as meat.Soon after, two pit bulls were brought up on stage and given some of meat. They ended up devouring the meat in one bite and seemed to want more. The demonstrations were a little silly, but the startups are dead serious about the sustainability of food in a world with a rapidly growing population, and these were probably the most forward-looking startups that we've seen at the Launch Festival so far. There might be a market for these kinds of foods in the future - not out of want, but out of need. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/action-against-hunger-experiment-kids-sandwich-video-2015-3">Two kids were given only one sandwich - what they did next will make you smile</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="5zazNrczoKEsOZtKcANZb_PfLOyJtcTE" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Here's how people and dogs reacted to eating fake meat and food made from crickets

<ul><li><keyword id="7087972" type="UNKNOWN" weightage="20" keywordseo="mobile-premier-league">Mobile Premier League</keyword> has reportedly signed the Indian cricket captain for ₹120 million. </li><li><keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> had earlier come on board as a brand ambassador for fantasy gaming platform Dream11. </li><li>With the World Cup and IPL around the corner, these <keyword id="7391940" type="UNKNOWN" weightage="20" keywordseo="e-gaming">e-gaming</keyword> platforms are set to garner more users and reach. </li></ul>Indian e-sports startup Mobile Premier League has signed on <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> as its brand ambassador for <a href="https://timesofindia.indiatimes.com/business/india-business/gaming-startup-mpl-ropes-in-kohli-in-rs-12-crore-deal/articleshow/68262218.cms">₹120 million. </a> What makes the deal unique is that the Mobile Premier League being just 10 months into the business decided to bring on board Kohli, who is currently <a href="https://timesofindia.indiatimes.com/business/india-business/gaming-startup-mpl-ropes-in-kohli-in-rs-12-crore-deal/articleshow/68262218.cms">India’s top</a> celebrity brand endorser. Meanwhile, former Indian men’s cricket team captain and Kohli’s friend, Mahendra Singh Dhoni endorses the fantasy gaming platform Dream11. Dhoni was signed by the startup as its brand ambassador in 2018 for an undisclosed amount. With the upcoming frenzy of not just IPL but also the World Cup, e-sports platforms are looking at raking in a lot of business, targeting more users. While users admittedly get the incentive to also make money through these platforms, that does not appear to be the important factor driving the growth of these startups. A recent study done by the Indian Federation of Sports Gaming and KPMG showed that across all age and income groups, ‘Fun and Excitement’ is the primary motivator for playing fantasy sports. “The ‘Opportunity to win money’ was seen as one of the motivators for around 30% of respondents, however, this was only the 5th most important factor for engagement,” stated the report. The Indian online gaming market has hit it off in a big way with the segment set to <a href="https://www.thehindu.com/business/indian-gaming-market-to-grow-to-11-bn-by-2021/article23712355.ece">grow</a> to $1.1 billion by 2021. With the cricketers battling it out in the game of endorsements, what remains to be seen is who can help the startups hit it out of the park. See Also: <a href="https://www.businessinsider.in/heres-why-indian-brands-can-no-longer-ignore-the-countrys-women-during-ipl-matches/articleshow/68153213.cms">Brands can no longer ignore Indian women during the country's most popular sporting event</a> <a href="https://www.businessinsider.in/india-is-building-the-worlds-largest-cricket-stadium-bigger-than-the-one-in-melbourne/articleshow/67421201.cms">India is building the world’s largest cricket stadium–bigger than the one in Melbourne</a>

It’s Virat Kohli Vs MS Dhoni in the Indian e-gaming space

Widely touted as one of the greatest sportsmen of the 21st century, <a href="http://www.businessinsider.in/searchresult.cms?query=Virat+Kohli&amp;sortorder=effectivedate">Virat Kohli</a> has amazed <keyword id="1521" type="CITY" weightage="60" keywordseo="Cricket">cricket</keyword> fans across the globe. His evolution from a temperamental youngster to a star in the making has left a mark on the cricket field and beyond. 
 
However, while <a href="http://www.businessinsider.in/searchresult.cms?query=Virat+Kohli&amp;sortorder=effectivedate">Kohli</a> is best known for his on-field tactics, he is linked to startups and <keyword id="107737" type="ORGANIZATION" weightage="80" keywordseo="Entrepreneurship">entrepreneurship</keyword> as well. The 27-year-old has his own <a href="http://www.businessinsider.in/searchresult.cms?query=fashion+e-commerce&amp;sortorder=effectivedate">fashion e-commerce</a> startup <a href="http://www.wrogn.in/" target="_blank">Wrogn</a> and fitness center chain <a href="http://chisel.co.in/" target="_blank">Chisel</a>. He has invested into football and tennis, and engages with his fans online and offline via <a href="http://viratfanbox.com/" target="_blank">Fanbox</a>. 
 
In case you’re wondering how serious he really is, <a href="http://timesofindia.indiatimes.com/business/india-business/Virat-Kohli-to-invest-Rs-90cr-set-up-chain-of-gyms/articleshow/46994068.cms" target="_blank">reports</a> suggest Kohli is set to invest 90 crore to set up a chain of gyms and <a href="http://www.businessinsider.in/searchresult.cms?query=fitness+centres&amp;sortorder=effectivedate">fitness centres</a>, and that’s just the beginning. 
 
Here’s a look at the young cricketer’s investments. 
 
<a href="https://41dcdfcd4dea0e5aba20-931851ca4d0d7cdafe33022cf8264a37.ssl.cf1.rackcdn.com/10070634_virat-kohli-dons-new-avatar-as-entrepreneur_57a8c0cc_m.jpg?bg=A9BAC6">Image Source</a>

Virat Kohli – The Entrepreneur

<ul><li>BCCI has announced <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> as the official partner for the <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword>. </li><li>Dream11 will also take over <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword>’s official fantasy game. </li><li>The startup which is on the brink of becoming India’s first <keyword id="7430106" type="UNKNOWN" weightage="20" keywordseo="gaming-unicorn">gaming unicorn</keyword> has 51 million users currently.</li></ul>The Indian Premier League is just around the corner and Indian gaming startup Dream11 has hit the ball out of the park. The Board of Control for Cricket in India has announced Dream11 as the official partner for the IPL. In a four-year exclusive contract, Dream11 will also take over the official fantasy game of IPL. Dream11 has IPL to thank for, for increasing its users over the years. The startup has grown from 300,000 users in 2004 to 51 million users today. Just during last year’s IPL, the gaming startup gained over 20 million users, Bhavit Sheth, COO and co-founder of Dream11 told Business Insider. Now, with the official partnership the numbers are only set to grow. “Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019,” said Harsh Jain, CEO and co-founder of Dream11. The startup which is on the brink of becoming India’s first gaming unicorn has been around for 11 years, although it saw its popularity reach the peak with last year’s IPL. The startup also brought on board former Indian cricket team captain MS Dhoni to be its brand ambassador. According to the 2019 IFSG - KPMG report, fantasy cricket is the most widely played (71% respondents) online fantasy sports game and the primary motivation (72% respondents) for playing fantasy sports is fun and excitement. See Also: <a href="https://www.businessinsider.in/heres-why-indian-brands-can-no-longer-ignore-the-countrys-women-during-ipl-matches/articleshow/68153213.cms">Brands can no longer ignore Indian women during the country's most popular sporting event</a> <a href="https://www.businessinsider.in/mobile-premier-league-signs-virat-kohli-as-brand-ambassador/articleshow/68266803.cms">It’s Virat Kohli Vs MS Dhoni in the Indian e-gaming space</a>

Gaming startup Dream11 strikes gold as the official partner of IPL

<ul><li>Newly launched startup <keyword id="7750611" type="UNKNOWN" weightage="20" keywordseo="apne11">Apne11</keyword> has roped in <keyword id="1229" type="PERSON" weightage="20" keywordseo="Kapil-Dev">Kapil Dev</keyword> to be its brand advisor. </li><li>The Indian fantasy gaming market is a hot one right now with the ICC Cricket World Cup going on.</li><li>Startups like <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> and Mobile Premier League have already become established names in the sector.</li></ul>As the fantasy gaming industry in India grows along with the World Cup fever, more and more startups are entering the industry. A newly launched startup Apne11 has roped in former Indian skipper Kapil Dev to be its ‘brand advisor’. “I am thrilled to be associated with Apne11 as it will present an open opportunity for millions to compete against one another and have the chance to connect with sports on an even deeper level than before,” said Dev. Apne11 follows the same mantra as most fantasy gaming startups – users get to choose their own team on the platform from amongst the players on the actual field and be awarded points in accordance with the performance of the selected team combination. Growing market The Indian fantasy gaming market is projected to touch $5 billion in the next two years, according to Roland Landers, CEO, All India Gaming Federation. However, this sector already has the presence of the likes of Dream11, which has over 60 million users and is also associated with major cricketing events like the Indian Premier League and the ICC World Cup along with having <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> as its brand ambassador. Dream11 also became India’s first gaming unicorn in April 2019. Another player in the same field is Mobile Premier League which got 20 million users within seven months of its launch along with a funding of $35.5 million from Sequoia India. MPL has current Indian skipper <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> as its brand ambassador. See Also: <a href="https://www.businessinsider.in/icc-cricket-world-cup-2019-star-network-and-hotstar-viewership/articleshow/69719956.cms">ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak</a> <a href="https://www.businessinsider.in/icc-cricket-world-cup-2019-dream11s-userbase-can-hit-90-million/articleshow/69580087.cms">As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019</a> <a href="https://www.businessinsider.in/mobile-premier-league-raises-series-a-funding-of-35-5-million-from-sequoia-india-times-internet-and-goventures/articleshow/69017909.cms">This 7-month old startup has $35.5 million funding from Sequoia and Virat Kohli as its brand ambassador</a>

This 1983 cricket World Cup star just turned brand advisor for India’s latest fantasy gaming startup

<a href="http://www.businessinsider.in/searchresult.cms?query=virat+kohli&amp;sortorder=effectivedate">Indian cricketer Virat Kohli</a> joined the list of cricketers-turned-entrepreneurs and launched his startup- Stepathlon Kids- which addresses <a href="http://www.businessinsider.in/searchresult.cms?query=fitness&amp;sortorder=effectivedate">fitness</a> issues in kids. 
 Kohli’s startup is a joint venture with <keyword id="1084140" type="UNKNOWN" weightage="20" keywordseo="Stepathlon-Lifestyle">Stepathlon Lifestyle</keyword>, which will take children through a 30-day pedometer-based virtual race that will help increase awareness on health issues. 
 
The new venture looks to reach 50,000 children in the first year of operations. 
 
"We will generate revenues from a combination of sponsorships, partnerships, licensing and merchandising for the medium to long term," said Ravi Krishnan, CEO, Stepathlon Lifestyle. 
 
Kohli has made few investments also in fitness such as Rs 90 crore in Chisel Fitness, a Bengaluru-based fitness centre. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=startups&amp;sortorder=effectivedate">Startups</a> in health and fitness space are mushrooming as Former Myntra cofounder Mukesh Bansal and Ankit Nagori are also going to launch own ‘Cult’ in Bengaluru. 
 
"There are two sets of startups in this space, both catering to consumers in urban India - those who are aggregating the growing number of gyms and yoga clinics in cities and those who are offering mobile-based fitness solutions to consumers who are not able to make it to gyms because of time constraints," said Rutvik Doshi, Director at In ventus Capital, told ET. 
 
(Image: BCCL)

Virat Kohli has launched a startup and it is about tackling fitness issues in kids

Starting an entrepreneurial venture of their own is nothing new for Indian cricketers . The ‘God of cricket’ <keyword id="6354267" type="PERSON" weightage="20" keywordseo="Sachin-Tendulkar">Sachin Tendulkar</keyword>, Dada aka Saurav Ganguly, Virendra Sehwag and <keyword id="368" type="PERSON" weightage="20" keywordseo="Harbhajan-Singh">Harbhajan Singh</keyword>, all of these cricketing stars have done it. And now, youth icon <keyword id="351" type="PERSON" weightage="20" keywordseo="Yuvraj-Singh">Yuvraj Singh</keyword> has also joined the league. 
 An Economic Times report stated that Yuvi, who’s considered to Delhi Daredevil’s USP in the upcoming <keyword id="6354831" type="ORGANIZATION" weightage="20" keywordseo="Indian-Premier-League">Indian Premier League</keyword> (IPL), is starting a new innings as a businessman. The 33-year-old cricketer is floating a venture fund, <keyword id="2798258" type="UNKNOWN" weightage="20" keywordseo="YouWeCan-Venture">YouWeCan Venture</keyword>, which aims to support young entrepreneurs by investing in startups across sectors. 
 
Over a period of three to five years, Yuvi will put about Rs 50 crore in this new venture fund, which is expected to secure around Rs 300 crore from other investors during the same period. 
 
While talking to the financial daily at his Gurgaon residence, Yuvraj said, "I had been thinking about this for four-five years. There are a lot of young entrepreneurs with great high-potential ideas and I plan to invest in these startups, to build their brands and companies." 
 
He further told ET, "Many of my friends and associates will co-invest in building large-scale brands and firms," but didn’t disclose any information about whom he was referring to. 
 
Nishant Singhal, a co-promoter of the fund, informed the business daily that the plan also includes setting up of a chain of restaurants under the brand YouWeX. However, the format of the restaurant hasn’t been finalised yet. 
(Image: menxp)

Yuvi means business! Know what is keeping the cricket star occupied off the field

New Delhi, Mar 11 () Cricketer Ajinkya Rahane has invested in Mahindra group-backed organic products startup MeraKisan to pick up a minority stake.Ajinkya, who is vice-captain of the Indian Test Cricket team, has invested and will own equity in MeraKisan and would also be its brand ambassador, Mahindra group said in a statement.Founded in 2016, MeraKisan Pvt Ltd is an associate of Mahindra Agri Solutions Ltd, a wholly owned subsidiary of Mahindra and Mahindra. It is a prominent leader in the organic food industry closely working with organic farmers, assuring certified, nutritious and healthy organic food. When contacted, Ashok Sharma, MD &amp; CEO- Mahindra Agri Solutions, said Rahane will have a minority stake in the company but did not disclose the amount invested by the cricketer. Sharma said MeraKisan is posting a revenue of Rs 2-3 crore per month and is growing very fast. He said the company currently sells more than 130 products. The start-up is expected to contribute 5-7 per cent of Mahindra Agri Solutions by 2024-25, he said. "MeraKisan is a 2-3 year old company with a focus on organic food. The company works with over 7,000 farmers, helping them with certification, technical support and initial handholding. "The start-up has witnessed robust growth since its inception and we expect it to contribute 5-7 per cent of the total revenue of Mahindra Agri Solutions by FY25," Sharma told . The company is growing at 40 per cent annually and is expected to have a revenue of Rs 1,300 crore in FY20, he added. On Rahane's association, he said, "We are delighted to welcome Ajinkya to the Mahindra family, he is a role model for the new generation and a passionate supporter of the Indian farming community." Rahane said: "I strongly believe that organic food contributes to overall wellness, and this partnership is significant as we share a common goal. Further, I am excited to be part of a journey which delivers sustainable prosperity for our farmers through organic farming methods". MJH SM MJH MRMR

Cricketer Rahane picks up minority stake in organic food startup

Indian cricketers are talking business like never before. While the earlier sport stars were happy endorsing a brand or start up a restaurant, the new breed of young cricketers are investing and opening their own startup companies. Early this month, we have reported on <keyword id="351" type="PERSON" weightage="60" keywordseo="Yuvraj-Singh">Yuvraj Singh</keyword>’s decision to become an investor to encourage young entrepreneurs and now we have seasoned cricketer <keyword id="6354486" type="PERSON" weightage="60" keywordseo="Virat-Kohli">Virat Kohli</keyword> starting his own chain of gyms and fitness centres. 
 
Virat Kohli has also started his apparel brand Wrogn , which is being sold exclusively on Myntra.com. 
 As per a news report by The Economic Times, one of Kohli's partners in the venture, Satya Sinha, said the total investment to launch 75 centers in three years is around Rs 190 crores. The gyms will be launched under the brand name Chisel. The brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of <keyword id="979436" type="UNKNOWN" weightage="60" keywordseo="Cornerstone-Sport-Entertainment">Cornerstone Sport &amp; Entertainment</keyword>, which is the agency that manages Kohli. "We will launch gyms of various sizes and with different facilities according to their locations. We are also in talks with international sports-based fitness experts to bring in their expertise," Sinha, director of Chisel Fitness, a Bangalore-based startup that specializes in corporate fitness told the ET. 
 
"The gyms are just a start. There are plans on the anvil to launch fitness inspired clothing lines and tech wearables in the future," Gaurav Marya, chairman of Franchise India, which is a commercial and marketing partner in this venture told the financial daily. 
 
The country's fitness industry comprising branded fitness chains and standalone gyms is pegged at around Rs 1,300 crore. 
 Earlier, Kohli had a minority stake valued at under Rs 1 crore a year in the FC Goa franchise where he was the co-owner. The right-hander had been mulling a foray into business ventures for a while now and the move comes after Indian ODI skipper M S Dhoni launched his line of gyms, SportsFit and <keyword id="2817820" type="POSITION" weightage="60" keywordseo="Delhi-Daredevils-player">Delhi Daredevils player</keyword> Yuvraj Singh invested an undisclosed amount as seed funding in a mobile phone-based beauty and wellness startup Vyomo. Even <keyword id="6405247" type="PERSON" weightage="60" keywordseo="Robin-Uthappa">Robin Uthappa</keyword> has co-founded a food startup iTiffin. 
 
(Image: India Times)

Now you too can take fitness tips from Virat Kohli

<ul><li>The <keyword id="3351303" type="PERSON" weightage="20" keywordseo="Gaming-startup">gaming startup</keyword> has announced a secondary investment from <keyword id="6497288" type="ORGANIZATION" weightage="20" keywordseo="steadview-capital">Steadview Capital</keyword>. </li><li>The 11-year-old <keyword id="138263" type="PERSON" weightage="20" keywordseo="startup">startup</keyword> has over 50 million users and aims to have 100 million by the end of 2019. </li><li>Its existing investors include <keyword id="1397792" type="COMPANY" weightage="20" keywordseo="Kalaari-Capital">Kalaari Capital</keyword>, Think Investments &amp; Multiples Equity.</li></ul>Indian gaming startup <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> has entered the prestigious <keyword id="152045" type="ORGANIZATION" weightage="20" keywordseo="Unicorn">unicorn</keyword> club. The startup announced a secondary investment from Steadview Capital, an Asia-focused alternative asset manager. Steadview Capital comes on board by buying secondary shares from Dream11’s existing investors Kalaari Capital, Think Investments &amp; Multiples Equity. The existing investors will continue to stay on board. Secondary investments are when the new investor purchases shares from sources other than the issuer (employees, former employees, or investors). India now has over 15 unicorns, which are startups with the valuation of over $1 billion. The new additions include Delhivery and BigBasket. The 11-year-old startup has made it big in the Indian gaming space with over 50 million users and is also the official partner of the Indian Premier League - the cricket league which brought them most of their users. According to the company’s official release, Dream11’s user base has grown at a compounded annual growth rate (CAGR) of about 230% over a period of three years. “Providing great returns to our shareholders, whether investors or Dreamsters (employees), is very important to us and further reinforces their belief in Dream11. We will keep working hard and are targeting to end the year with 100 million users,” said Harsh Jain, CEO and Co-Founder, Dream11. The startup has a busy time ahead with the ongoing IPL and the upcoming cricket World Cup. At Dream11, it was a dream come true after multiple years of hard work. In an earlier interview with Business Insider, Bhavit Sheth, COO and co-founder, Dream11 had spoken about their journey so far. “As 22-year-olds we started this business, engineers who didn't know anything about business. We didn't even in our wildest imagination think that we will have over 52 million users in such a short time, with only a team of over 200 managing them and be at this scale,” said Sheth. See Also: <a href="https://www.businessinsider.in/dream11-is-eyeing-the-unicorn-tag-riding-on-ipl-and-cricket-world-cup-in-2019/articleshow/68458528.cms">2019 may be the biggest year for this 11-year old Indian gaming startup</a> <a href="https://www.businessinsider.in/gaming-startup-dream11-strikes-gold-as-the-official-partner-of-ipl/articleshow/68426121.cms">Gaming startup Dream11 strikes gold as the official partner of IPL</a>

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