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Now that the <keyword id="2199782" type="UNKNOWN" weightage="100" keywordseo="Pepsi-Indian-Premier-League-2014">Pepsi Indian Premier League 2014</keyword> is finally here and the first four matches have been sold out, according to organisers, diehard <keyword id="90391" type="UNKNOWN" weightage="100" keywordseo="Cricket-fans">cricket fans</keyword> must be <keyword id="6357415" type="ENTERTAINMENT" weightage="80" keywordseo="missing">missing</keyword> the skills and thrills that go hand in hand with this <keyword id="1268790" type="SPORT" weightage="100" keywordseo="Twenty20-cricket-tournament">Twenty20 cricket tournament</keyword>. Unless you are spending the entire <keyword id="2057508" type="UNKNOWN" weightage="100" keywordseo="IPL-Season-7">IPL Season 7</keyword> in the <keyword id="6358356" type="COUNTRY" weightage="100" keywordseo="UAE">UAE</keyword>, cheering for your favourite team and cricketers, here is another way to live life <keyword id="2199785" type="UNKNOWN" weightage="100" keywordseo="Ball-by-ball">ball by ball</keyword> and stay engaged even better than before. Keeping in mind the cricket frenzy in India, Bangalore-based <keyword id="2199786" type="UNKNOWN" weightage="100" keywordseo="Tech-start-up">tech start-up</keyword> <keyword id="2199768" type="UNKNOWN" weightage="100" keywordseo="Cooolio-Online">Cooolio Online</keyword> has introduced <keyword id="2199779" type="UNKNOWN" weightage="100" keywordseo="The-Big-Toss">The Big Toss</keyword> app for <keyword id="74983" type="UNKNOWN" weightage="100" keywordseo="cricket-lovers">cricket lovers</keyword>, which was initially launched in June 2013 and only catered to the <a href="https://itunes.apple.com/us/app/the-big-toss-cricket/id651878898?mt=8&amp;ign-mpt=uo%3D4">iOS</a> platform. However, an <a href="https://play.google.com/store/apps/details?id=com.blsk.bigtoss">Android</a> version of the app was launched at the end of October 2013. The Big Toss now offers a whole bunch of exciting features, including a thrilling <keyword id="2199790" type="UNKNOWN" weightage="100" keywordseo="Prediction-Game">prediction game</keyword> that will keep your adrenaline flowing. 
 
How it works So what all you get from this mobile cricket companion? Of course, there will be live scores and updates, latest news, <keyword id="6381696" type="UNKNOWN" weightage="100" keywordseo="Highlights">highlights</keyword> and <keyword id="6814304" type="UNKNOWN" weightage="100" keywordseo="analyses">analyses</keyword> throughout the 45 days and 60 matches of <keyword id="1920549" type="UNKNOWN" weightage="100" keywordseo="IPL-7">IPL 7</keyword>. The app will also send you notifications when your favourite teams are playing and there is also a personalised stats section – your own little scorecard to share. Users can enter the <keyword id="1025807" type="UNKNOWN" weightage="100" keywordseo="locker-room">Locker Room</keyword> for lively discussions over each and every game, reliving those close finishes, exciting knocks, googlies and controversies. The app has been heavily integrated with <keyword id="23045" type="UNKNOWN" weightage="100" keywordseo="social-networks">social networks</keyword> (they call themselves a <keyword id="2199800" type="UNKNOWN" weightage="100" keywordseo="Social-sports-platform">social sports platform</keyword>) and tweets with hashtags appear on the app feeds. And the read section acts like a <keyword id="2199803" type="UNKNOWN" weightage="100" keywordseo="Cricket-news-aggregator">cricket news aggregator</keyword>. Interestingly, there will be a Web version of The Big Toss this time that will allow you to engage with the social <keyword id="6356028" type="COMPANY" weightage="100" keywordseo="Sports">sports</keyword> platform from your PC or laptop. 
 
The Prediction Game But what we love about The Big Toss is the strong gamification element, the points you can earn from the ‘live’ game and the rewards you can win in real time for your cricketing ‘dare.’ Here, you can answer ‘live’ questions for every match you follow and earn points for correct predictions. One can also compete with <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword> by making <keyword id="16032" type="COMPANY" weightage="100" keywordseo="Guess">guess</keyword>es on a variety of situations in a cricket match and scoring points if his guess is right. Moreover, you can strategise your game play by choosing how much stake/runs you would like to place on each question. Sounds a bit like <keyword id="85065" type="UNKNOWN" weightage="100" keywordseo="Cricket-Betting">cricket betting</keyword>? Never mind, you only earn <keyword id="1446162" type="UNKNOWN" weightage="100" keywordseo="reward-points">reward points</keyword> here and no money is involved. 
 Users can redeem their ‘Karma’ or reward points for power play like <keyword id="2199812" type="UNKNOWN" weightage="100" keywordseo="Free-Hit">Free Hit</keyword>, <keyword id="2199813" type="UNKNOWN" weightage="100" keywordseo="Doubler">Doubler</keyword> and <keyword id="2199815" type="UNKNOWN" weightage="100" keywordseo="Tripler">Tripler</keyword> that help boost your score. For instance, a Free Hit ensures that you won’t lose any point even if you get your prediction wrong. A Doubler will enable you to win twice your stake if you answer correctly while a Tripler allows you to win thrice as much as your original stake. The idea is to keep your accuracy level up and score as many runs as you can to top the leader board. If you can do that, you can unlock trophies, earn the bragging rights and get ‘The Guru’ or ‘Mr. Cricket’ title. In addition, you will win unique merchandise, memorabilia, clothing and other items. 
 
Traction &amp; business So how popular is The Big Toss? According to the start-up, more than 21,000 people have downloaded The Big Toss app till date. But with the new version of the app in place, the company is planning some exciting marketing campaigns for the first time this <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> and expects a boatload of new users. The company also claims that an average user spends close to 6-7 minutes on the app and spends multiple sessions on each game Last we checked the <keyword id="749661" type="UNKNOWN" weightage="100" keywordseo="iTunes-store">iTunes Store</keyword>, we found that the app requires <keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">iOS</keyword> 5.1 or later versions, and is optimised for <keyword id="6354606" type="COMPANY" weightage="100" keywordseo="iPhone">iPhone</keyword> 5. The <keyword id="2059284" type="UNKNOWN" weightage="100" keywordseo="App-rating">app rating</keyword> stood at 4.3 on <keyword id="6369511" type="UNKNOWN" weightage="100" keywordseo="Google-Play-Store">Google Play Store</keyword> while download numbers were ranging between 5,000 and 10,000 on <keyword id="6355629" type="CITY" weightage="80" keywordseo="Google">Google</keyword> Play. But that is not surprising as the <keyword id="6355645" type="COMPANY" weightage="100" keywordseo="android">Android</keyword> app has been launched just a few months ago. 
 “IPL 7 is going to be a promising avenue for the app,” <keyword id="2199769" type="UNKNOWN" weightage="100" keywordseo="Big-Toss-CEO">Big Toss CEO</keyword> <keyword id="2199772" type="UNKNOWN" weightage="100" keywordseo="Gappan-Annamalai">Gappan Annamalai</keyword> said when asked about the kind of business the company expects during the current IPL season. “The IPL is already the largest league after soccer and cricketers today are among the highest paid sportsmen in the world. So people are bound to follow this game.” 
 According to him, more than 150 million consumed cricket content online during IPL 6. “Over 46% of <keyword id="656249" type="UNKNOWN" weightage="100" keywordseo="Sports-fans">sports fans</keyword> use their <keyword id="6354775" type="TECHNOLOGY" weightage="100" keywordseo="Smartphones">smartphones</keyword> to access sports content and more than 83% of sports fans will check <keyword id="2199819" type="UNKNOWN" weightage="100" keywordseo="Sports-updates">sports updates</keyword> on mobile while watching a game on TV. The Big Toss app is built keeping the consumer in mind and it addresses all their needs. And we hope to do really well as more cricket fans and advertisers come on board,” concluded Annamalai.

Time For The Big
Toss: This Cricket App Gamifies IPL Experience, Rewards Sports Fans

<ul><li>Fantasy gaming company <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> through its subsidiary company Fancode will soon sell merchandise as well. </li><li>Fancode is a multi-sports aggregator platform that offers content, commerce and community engagement. </li><li>In April 2019, Dream11 became India’s first gaming unicorn.</li></ul>Indian gaming unicorn Dream11 backed Fancode is going to start selling <keyword id="2399834" type="PERSON" weightage="20" keywordseo="sports-merchandise">sports merchandise</keyword> and game tickets as well, tells <keyword id="2598207" type="PERSON" weightage="20" keywordseo="Harsh-Jain">Harsh Jain</keyword>, co-founder and CEO of the company. A merchandising feature will soon be available on the multi-sports aggregator platform Fancode, which is also owned by Dream11. Fancode was launched in April with Yannick Colaco and Prasana Krishnan, as chief business officer and chief strategy officer respectively. The platform brings <keyword id="6356028" type="UNKNOWN" weightage="20" keywordseo="sports">sports</keyword> content, commerce and engagement together under a single roof. It offers personalised, ad-free, curated sports experience with news, live match scores, research-based insights, fantasy sports statistics, expert fantasy tips, in-depth game analysis and access to other sports fans, and more. As Dream11 aims to become a one-stop shop for sports fans, its next logical step is merchandising. Dream11 has had a dream run this year, where it turned unicorn in April. Thanks to <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword> and the World Cup this year, the company’s users touched 75 million. Dream11’s user base grew at a compounded annual growth rate (CAGR) of 230% over three years.

Dream11 backed Fancode will sell sports merchandise and game tickets

<ul><li>Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.</li><li>Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years.</li><li>This restructuring process, implemented in line with ‘ZEE 4.0 Strategy’, will setup the Company for the emerging opportunities. </li></ul><keyword id="381258" type="COMPANY" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd-">Zee Entertainment Enterprises Ltd.</keyword> (ZEE), a leading global content company, announced a strategic restructuring of the organization in line with its ‘ZEE 4.0 Strategy’. In order to capture the emerging opportunities resulting from the explosive growth in content consumption across genres in India and South Asia, and to generate enhanced value in an ecosystem which is witnessing a paradigm shift towards content personalization, integrated advertising solutions and convergence of platforms, the Company has announced the following strategic steps: <ul><li>Aggregating Content Creation: Creating extraordinary entertainment content has always been the key area of focus for the Company. In order to build viewer stickiness, the Company has been sharply focusing on enhancing viewer intimacy, capturing &amp; embedding socio- cultural insights and the finer nuances of the local languages &amp; customs in its content creation process. Customer centricity has been the key to the Company’s success in delivering rich, meaningful and engaging content. A ‘Content First, Cluster Centric’ framework, is enabling ZEE to take the content creation process, closer to its viewers. This approach aims at leveraging the Company’s strengths in regional clusters, improving content production efficiencies, enhancing consumer insights and most above, delivering better and more cost-effective content across platforms. Hence the Company has formed an integrated content team, responsible of creating and serving content to its viewers across linear &amp; digital platforms.</li><li>Streamlining International Business: The Company has been entertaining viewers in over 190 countries across five clusters viz. APAC; MENA; Africa; Europe and North America. With its rich experience garnered across the globe, the Company has developed a deep level of understanding of each market. The Linear (Advt./Distribution) and Digital (AVOD/SVOD) teams in the international markets will be integrated into a single team, led by the market revenue leader who will be responsible for maximizing the revenues across all formats (Linear/Digital) and revenue streams. The integration will also enable each international cluster leader to craft a local-market aligned approach. With this integrated approach, the Company aims to maximize revenue and drive content monetization, by optimally capitalizing the opportunities presented in the international markets.</li><li>Integrating Digital Assets: The Company has been substantively investing in building its digital ecosystem, given its strategic importance for future growth. While TV continues to grow in the country, digital viewership is growing at a frenetic pace, with large number of viewers adding digital to their existing formats of content consumption. In order to drive greater synergies across technology, data and talent, which are the three critical determinants of success in the digital ecosystem, the Company will be bringing together all of its digital assets under a single umbrella, which includes ZEE5 (Domestic AVOD+SVOD), ZEE5 Global, SugarBox and Digital Publishing.</li><li>Movies Business: The Company will be combining the different parts of its movies business which are currently embedded in multiple domains, into a single integrated platform. This team will be responsible for both aspects of the value chain - movie purchase/production as well as monetization, across all markets (Domestic &amp; International). Driving better line of sight through an integrated approach, this revised framework will substantially enhance the effectiveness of the Company’s movies business.</li><li>Music Business: The Company’s music business has gained substantial traction and it will continue to invest and grow this business to achieve market leadership.</li><li>Integrated Revenue &amp; Monetization team: The Company will be creating an Integrated Revenue &amp; Monetization team, combining all the existing B2B revenue generating teams (Linear Advt. Sales, Digital Advt. Sales, Distribution and B2B SVOD Partnerships) into a unified ecosystem. With this revised framework, the Company aims to drive a more synergized monetization engine that will deliver enhanced solutions to its clients, improve wallet monetization, extend coverage to small and medium enterprises (SMEs) and increase subscriber penetration across linear and digital formats.</li></ul>Subsequent to this restructuring the Company will realign its leaders as detailed below: <ul><li>Punit Misra will take over as President - Content &amp; International Markets</li><li>Amit Goenka will take over as the President - Digital Businesses &amp; Platforms</li><li>Tarun Katial who is leading ZEE5 India business will continue to report into Mr. Amit Goenka</li><li>Shariq Patel will be responsible for the integrated Movies business and Mr. Anurag Bedi will continue to drive the Music business.</li><li>Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.</li></ul>Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years, being the driving force in powering the improvement in monetization of assets including the IPL and the BCCI Media rights. Prior to BCCI, Rahul was associated with Discovery Networks Asia Pacific for 15 years where he successfully led the turnaround of the Company, working across all aspects of the value chain, launching multiple new networks, revenue generation, affiliate partnerships, viewership growth, programming, productions, operations, government relations and managing the Sony Affiliate Joint Venture - The One Alliance. Punit Misra, Amit Goenka, Shariq Patel, Anurag Bedi and Rahul Johri will report to the Managing Director &amp; Chief Executive Officer of the Company. The new structure is effective immediately. Speaking on these strategic restructuring announcements, Punit Goenka, MD &amp; CEO, ZEE Entertainment Enterprises Ltd. said, “ZEE 4.0 will be an integrated and synergized organization, with a sharp focus on delivering world class entertainment content to our consumers across the world and enhanced value to our partners across the ecosystem. As I had expressed in my Open Letter, our endeavor will be to build a process-oriented structure for the future and our integrated approach is a strong step in this direction. ‘Gusto’ is an extremely important pillar of the new version of the Company and as an ‘Academy of Talent’, ZEE will continue to nurture and build leaders for the Company and the Industry at large. I am delighted to have Rahul Johri join us to lead the Revenue &amp; Monetization team and I am equally glad to have a strong business leadership team comprising of Amit Goenka, Punit Misra, Shariq Patel and Anurag Bedi, leading their respective functions. I am most certain that the collective experience and expertise of the leadership team, will help us immensely in achieving our set goals for the future. I wish the teams all the very best and I look forward to working with them very closely, to realize the vision chalked out for the all new version of ZEE.” This restructuring process, implemented in line with ‘ZEE 4.0 Strategy’, will setup the Company for the emerging opportunities. In this new version of the Company, its focus will be on reinventing the existing business models, maximizing its core, expanding into adjacent spaces and exploring new areas of business. In its version 4.0, ZEE is taking all the required steps in order to transform into the largest &amp; most profitable media &amp; entertainment company in South Asia.

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia

<ul><li><keyword id="7567203" type="UNKNOWN" weightage="20" keywordseo="FanCode">Fancode</keyword>, the multi-sport aggregator platform by <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword>, partnered with <keyword id="1640813" type="PERSON" weightage="20" keywordseo="International-Champions-Cup">International Champions Cup</keyword> and the European Cricket League to stream all matches in India. </li><li>This will include matches like <keyword id="6034" type="ORGANIZATION" weightage="20" keywordseo="Manchester-United">Manchester United</keyword> vs. Inter Milan, <keyword id="76224" type="COMPANY" weightage="20" keywordseo="Juventus">Juventus</keyword> vs. <keyword id="62094" type="ORGANIZATION" weightage="20" keywordseo="Tottenham-Hotspur">Tottenham Hotspur</keyword>, Real Madrid vs. Arsenal, FC Bayern vs. AC Milan. </li><li>Dream11, India’s first gaming unicorn, had launched Fancode in April 2019.</li></ul>Indian <keyword id="64" type="SPORT" weightage="20" keywordseo="Football">football</keyword> fans are known to stay up late in the night to catch their favourite team’s football match. What makes the early morning or late night jaunts worse is the time spent on research which channel is telecasting it. But there is good news in store for such fans in India. The country’s first gaming unicorn Dream11’s subsidiary company Fancode bagged the rights to stream International Champions Cup and the European Cricket League in India. Fancode is a multi-sport aggregator platform for videos, content and community engagement, which was launched by Dream11 in April 2019. It already has over 10 million downloads on the iOS store and Google play store. FanCode is led by Yannick Colaco, who was the Vice-President and Managing Director of NBA India and Prasana Krishnan, who was the Executive Vice President and Business Head (Sports) of Sony Pictures Network India. Fancode will be streaming the videos on Brightcove, which is a global leader in online video hosting platform and online video player solution. For football fans in India, the platform will live stream all of the International Champions Cup 2019 which will also include matches like Manchester United vs. Inter Milan, Juventus vs. Tottenham Hotspur, Real Madrid vs. Arsenal, FC Bayern vs. AC Milan.

Treat for Indian football fans: Dream11’s Fancode gets the exclusive rights to stream International Champions Cup

<ul><li>The <keyword id="4317233" type="COMPANY" weightage="20" keywordseo="Indian-Media-and-Entertainment">Indian Media and Entertainment</keyword> (M&amp;E) sector reached Rs 1.82 trillion (US$25.7 billion) in 2019. </li><li>Digital subscription revenues more than doubled from 2018 levels and digital advertising revenues grew to command 24% of total advertising spend.</li><li>Digital media overtook filmed entertainment in 2019 to become the third largest segment of the M&amp;E sector.</li><li>While the exact impact of Coronavirus is not yet known, if the current state of lockdown continues for over a month, the sector could be looking at flat growth. A 3-month lockdown could lead to a de-growth of 25%.</li></ul>The Indian Media and Entertainment (M&amp;E) sector reached Rs 1.82 trillion (US$25.7 billion) in 2019, a growth of 9% over 2018 states the <keyword id="6355001" type="ORGANIZATION" weightage="20" keywordseo="ficci">FICCI</keyword> EY report ‘The era of consumer A.R.T. – Acquisition Retention and Transaction,’ launched today. With its current trajectory, the M&amp;E sector in India is expected to cross Rs 2.4 trillion (US$34 billion) by 2022, at a CAGR of 10%. However, FICCI and EY clarified that the findings of this report had not taken into consideration the rapidly evolving impact of Covid-19 on the industry. While television and print retained their positions as the two largest segments, digital media overtook filmed entertainment in 2019 to become the third largest segment of the M&amp;E sector. Digital subscription revenues more than doubled from 2018 levels and digital advertising revenues grew to command 24% of total advertising spend. The sector continues to grow at a rate faster than the GDP, driven primarily by growth in subscription-based business models and India’s attractiveness as a content production and post production destination. The rapid proliferation of mobile access is enabling on-demand, anytime-anywhere content consumption nationwide. With a population of 1.3 billion, a tele-density approaching 89% of households, 688 million internet subscribers and nearly 400 million smartphone users, India’s telecom industry is poised to become the primary platform for content distribution and consumption. India ranks as one of the fastest-growing app markets globally, where entertainment apps are driving significant consumer engagement. Online gaming retained its position as the fastest growing segment on the back of transaction-based games mainly fantasy sports, increased in-app purchases and a 31% growth in the number of online gamers to reach around 365 million. <keyword id="105547" type="PERSON" weightage="20" keywordseo="Uday-Shankar">Uday Shankar</keyword>, Vice President, FICCI and Chair, FICCI Media and Entertainment Division, said, “Riding the wave of exponential progress made towards digital accessibility and adoption, the M&amp;E industry has been a forerunner of a dynamic and aspirational India. New products and business models are being imagined to capitalize on the rise in media consumption. Global players are recognizing the need to build India-centric offerings. The coming years are likely to usher in greater innovation in content formats, means of dissemination, and business models.” <keyword id="263905" type="PERSON" weightage="20" keywordseo="Ashish-Pherwani">Ashish Pherwani</keyword>, Partner and Media &amp; Entertainment Leader, <keyword id="1919178" type="LOCATION" weightage="20" keywordseo="EY-India">EY India</keyword>, stated, “The M&amp;E sector witnessed a surge in content consumption as digital infrastructure, quantum of content produced and per-capita income increased in 2019. Driven by the ability to create direct-to-customer relationships, the sector firmly pivoted towards a B2C operating model, changing the way it measured itself. As entertainment and information options grew and choice increased the era of consumer Acquisition, Retention and Transaction (ART) redefined the media value chain leading to the emergence of many new trends and strategies across content, distribution, consumption and monetization.” “The Coronavirus outbreak will have a significant adverse impact on the sector, the situation is still evolving both in India and many parts of the world, the scale of the impact cannot be estimated immediately,” he added. He further stated that if the lockdown goes beyond a month, the M&amp;E sector can expect a flat growth. Moreover, if the lockdown is extended to 3 months, it could lead to a de-growth of 25% for the sector. Key findings: Television: The TV industry grew from Rs 740 billion to Rs 788 billion in 2019, a growth of 6.5%. TV advertising grew 5% to Rs 320 billion while subscription grew 7% to Rs 468 billion. Regional channels benefited from the New Tariff Order as their consumption increased by over 20% in certain cases. General entertainment and movie channels led with 74% of viewership. On the back of several key announcements by the central and state governments such as Article 370, the Citizenship Amendment Act, and a general election, the news genre witnessed a growth to almost 9% of total viewership, up from 7.3% in 2018. In sports cricket emerged as the big winner in 2019 as it accounted for over 80% of the sports viewership, up from 70% last year, due to the ICC World Cup. Key insights - Television will remain the largest earner of advertising revenues even in 2025, approaching Rs 570 billion. Viewership of regional language channels will continue to grow and reach 55% of total viewership in India as their content quality improves further. Content viewed on smart TV sets will begin to reflect that consumed on mobile phones, providing a window for user generated content companies and other non-broadcasters to serve content on the connected television screen. Print: Despite a 3% revenue de-growth at Rs 296 billion, print continued to retain the second largest share of the Indian M&amp;E sector. Circulation revenues increased by 2% to Rs 90 billion as newspaper companies tactically increased prices in certain markets. Advertising revenues fell 5% to Rs 206 billion in 2019 as AdEX volumes fell by 8%. Margins improved as newsprint cost measures were implemented and companies benefited from the reduction of newsprint prices. Key insights – 2019 witnessed a significant growth in digital news consumers over 2018 when 300 million Indians consumed news online. Most large print companies had a defined digital business, with two companies crossing Rs 1 billion in digital revenues. Digital subscription, though nascent, has increased as several publications have put digital products behind a paywall. Digital media: In 2019, digital media grew 31% to reach Rs 221 billion and is expected to grow at 23% CAGR to reach Rs 414 billion by 2022. Digital advertising grew 24% to Rs 192 billion driven by increased consumption of content on digital platforms and marketeers’ preference to measure performance. SME and long tail advertisers increased their spends on digital media as well.Pay digital subscribers crossed 10 million for the first time as sports and other premium content were put behind a paywall.Consequently, subscription revenue grew 106% to Rs 29 billion. Digital consumption grew across platforms where video viewers increased by 16%, audio streamers by 33% and news consumers by 22%. Key insights: By 2020, OTT subscription market will approximate 10% of the total TV subscription market (without, however, considering data charges).We estimate over 40 million connected TVs by 2025, which will provide a huge opportunity for content creators to reach family consumers.Better bandwidth will drive large screen consumption. By 2025, 750 million smart phone screens will also increase the demand for regional, UGC and short content, creating a short video ecosystem that can create significant employment.The battle for content discovery will intensity and move to the unified interface. Films: The Indian film segment grew 10% in 2019 to reach Rs 191 billion driven by the growth in domestic theatrical revenues and both rates and volume of digital/ OTT rights sold. Domestic film revenues crossed Rs 115 billion with Gross Box Office collections for Hindi films at RS 49.5 billion – the highest ever for Hindi theatricals. Overseas theatricals revenues fell 10% to Rs 27 billion despite more films being released abroad primarily as films with superstars didn’t perform as well in 2019. 108 Hollywood films were released in 2019 as compared to 98 in 2018. The gross box office collections of Hollywood films in India (inclusive of all their Indian language dubbed versions) grew 33% to reach Rs 16 billion. As single screens continued to reduce, the total screen count decreased by 74 to 9,527. Key Insights: Digital rights continued to grow in 2019 with an increase in revenues from Rs 13.5 billion in 2018 to RS 19 billion in 2019. Digital release windows shortened with some movies releasing on OTT platforms even before their release on television. In-cinema advertising grew marginally to RS 7.7 billion in 2019 as multiplexes and advertising aggregators started signing long-term deals with brands. Seventeen hindi films entered the coveted RS 100 crore club in 2019, which is the highest ever. Interestingly, six movies made it to the Rs 200 crore club in 2019, as opposed to three in 2018. The future will be driven by immersive content (technology and VFX rich) experiences to drive theatrical footfalls and some genres of films could migrate to home viewership only.We can expect to see creation of a segmented Hindi-mass product for the heartland at low ticket prices.

You Searched For "Cricket news aggregator" and got 5 results

Time For The Big Toss: This Cricket App Gamifies IPL Experience, Rewards Sports Fans

Sanghamitra Mandal

Dream11 backed Fancode will sell sports merchandise and game tickets

Sanchita Dash

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia

BI India Partner

Treat for Indian football fans: Dream11’s Fancode gets the exclusive rights to stream International Champions Cup

Sanchita Dash

Indian media and entertainment industry grew by 9% to reach Rs 1.82 trillion in 2019: FICCI-EY report 2020

BI India Partner

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