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Now that the <keyword id="2199782" type="UNKNOWN" weightage="100" keywordseo="Pepsi-Indian-Premier-League-2014">Pepsi Indian Premier League 2014</keyword> is finally here and the first four matches have been sold out, according to organisers, diehard <keyword id="90391" type="UNKNOWN" weightage="100" keywordseo="Cricket-fans">cricket fans</keyword> must be <keyword id="6357415" type="ENTERTAINMENT" weightage="80" keywordseo="missing">missing</keyword> the skills and thrills that go hand in hand with this <keyword id="1268790" type="SPORT" weightage="100" keywordseo="Twenty20-cricket-tournament">Twenty20 cricket tournament</keyword>. Unless you are spending the entire <keyword id="2057508" type="UNKNOWN" weightage="100" keywordseo="IPL-Season-7">IPL Season 7</keyword> in the <keyword id="6358356" type="COUNTRY" weightage="100" keywordseo="UAE">UAE</keyword>, cheering for your favourite team and cricketers, here is another way to live life <keyword id="2199785" type="UNKNOWN" weightage="100" keywordseo="Ball-by-ball">ball by ball</keyword> and stay engaged even better than before. Keeping in mind the cricket frenzy in India, Bangalore-based <keyword id="2199786" type="UNKNOWN" weightage="100" keywordseo="Tech-start-up">tech start-up</keyword> <keyword id="2199768" type="UNKNOWN" weightage="100" keywordseo="Cooolio-Online">Cooolio Online</keyword> has introduced <keyword id="2199779" type="UNKNOWN" weightage="100" keywordseo="The-Big-Toss">The Big Toss</keyword> app for <keyword id="74983" type="UNKNOWN" weightage="100" keywordseo="cricket-lovers">cricket lovers</keyword>, which was initially launched in June 2013 and only catered to the <a href="https://itunes.apple.com/us/app/the-big-toss-cricket/id651878898?mt=8&amp;ign-mpt=uo%3D4">iOS</a> platform. However, an <a href="https://play.google.com/store/apps/details?id=com.blsk.bigtoss">Android</a> version of the app was launched at the end of October 2013. The Big Toss now offers a whole bunch of exciting features, including a thrilling <keyword id="2199790" type="UNKNOWN" weightage="100" keywordseo="Prediction-Game">prediction game</keyword> that will keep your adrenaline flowing. 
 
How it works So what all you get from this mobile cricket companion? Of course, there will be live scores and updates, latest news, <keyword id="6381696" type="UNKNOWN" weightage="100" keywordseo="Highlights">highlights</keyword> and <keyword id="6814304" type="UNKNOWN" weightage="100" keywordseo="analyses">analyses</keyword> throughout the 45 days and 60 matches of <keyword id="1920549" type="UNKNOWN" weightage="100" keywordseo="IPL-7">IPL 7</keyword>. The app will also send you notifications when your favourite teams are playing and there is also a personalised stats section – your own little scorecard to share. Users can enter the <keyword id="1025807" type="UNKNOWN" weightage="100" keywordseo="locker-room">Locker Room</keyword> for lively discussions over each and every game, reliving those close finishes, exciting knocks, googlies and controversies. The app has been heavily integrated with <keyword id="23045" type="UNKNOWN" weightage="100" keywordseo="social-networks">social networks</keyword> (they call themselves a <keyword id="2199800" type="UNKNOWN" weightage="100" keywordseo="Social-sports-platform">social sports platform</keyword>) and tweets with hashtags appear on the app feeds. And the read section acts like a <keyword id="2199803" type="UNKNOWN" weightage="100" keywordseo="Cricket-news-aggregator">cricket news aggregator</keyword>. Interestingly, there will be a Web version of The Big Toss this time that will allow you to engage with the social <keyword id="6356028" type="COMPANY" weightage="100" keywordseo="Sports">sports</keyword> platform from your PC or laptop. 
 
The Prediction Game But what we love about The Big Toss is the strong gamification element, the points you can earn from the ‘live’ game and the rewards you can win in real time for your cricketing ‘dare.’ Here, you can answer ‘live’ questions for every match you follow and earn points for correct predictions. One can also compete with <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword> by making <keyword id="16032" type="COMPANY" weightage="100" keywordseo="Guess">guess</keyword>es on a variety of situations in a cricket match and scoring points if his guess is right. Moreover, you can strategise your game play by choosing how much stake/runs you would like to place on each question. Sounds a bit like <keyword id="85065" type="UNKNOWN" weightage="100" keywordseo="Cricket-Betting">cricket betting</keyword>? Never mind, you only earn <keyword id="1446162" type="UNKNOWN" weightage="100" keywordseo="reward-points">reward points</keyword> here and no money is involved. 
 Users can redeem their ‘Karma’ or reward points for power play like <keyword id="2199812" type="UNKNOWN" weightage="100" keywordseo="Free-Hit">Free Hit</keyword>, <keyword id="2199813" type="UNKNOWN" weightage="100" keywordseo="Doubler">Doubler</keyword> and <keyword id="2199815" type="UNKNOWN" weightage="100" keywordseo="Tripler">Tripler</keyword> that help boost your score. For instance, a Free Hit ensures that you won’t lose any point even if you get your prediction wrong. A Doubler will enable you to win twice your stake if you answer correctly while a Tripler allows you to win thrice as much as your original stake. The idea is to keep your accuracy level up and score as many runs as you can to top the leader board. If you can do that, you can unlock trophies, earn the bragging rights and get ‘The Guru’ or ‘Mr. Cricket’ title. In addition, you will win unique merchandise, memorabilia, clothing and other items. 
 
Traction &amp; business So how popular is The Big Toss? According to the start-up, more than 21,000 people have downloaded The Big Toss app till date. But with the new version of the app in place, the company is planning some exciting marketing campaigns for the first time this <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> and expects a boatload of new users. The company also claims that an average user spends close to 6-7 minutes on the app and spends multiple sessions on each game Last we checked the <keyword id="749661" type="UNKNOWN" weightage="100" keywordseo="iTunes-store">iTunes Store</keyword>, we found that the app requires <keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">iOS</keyword> 5.1 or later versions, and is optimised for <keyword id="6354606" type="COMPANY" weightage="100" keywordseo="iPhone">iPhone</keyword> 5. The <keyword id="2059284" type="UNKNOWN" weightage="100" keywordseo="App-rating">app rating</keyword> stood at 4.3 on <keyword id="6369511" type="UNKNOWN" weightage="100" keywordseo="Google-Play-Store">Google Play Store</keyword> while download numbers were ranging between 5,000 and 10,000 on <keyword id="6355629" type="CITY" weightage="80" keywordseo="Google">Google</keyword> Play. But that is not surprising as the <keyword id="6355645" type="COMPANY" weightage="100" keywordseo="android">Android</keyword> app has been launched just a few months ago. 
 “IPL 7 is going to be a promising avenue for the app,” <keyword id="2199769" type="UNKNOWN" weightage="100" keywordseo="Big-Toss-CEO">Big Toss CEO</keyword> <keyword id="2199772" type="UNKNOWN" weightage="100" keywordseo="Gappan-Annamalai">Gappan Annamalai</keyword> said when asked about the kind of business the company expects during the current IPL season. “The IPL is already the largest league after soccer and cricketers today are among the highest paid sportsmen in the world. So people are bound to follow this game.” 
 According to him, more than 150 million consumed cricket content online during IPL 6. “Over 46% of <keyword id="656249" type="UNKNOWN" weightage="100" keywordseo="Sports-fans">sports fans</keyword> use their <keyword id="6354775" type="TECHNOLOGY" weightage="100" keywordseo="Smartphones">smartphones</keyword> to access sports content and more than 83% of sports fans will check <keyword id="2199819" type="UNKNOWN" weightage="100" keywordseo="Sports-updates">sports updates</keyword> on mobile while watching a game on TV. The Big Toss app is built keeping the consumer in mind and it addresses all their needs. And we hope to do really well as more cricket fans and advertisers come on board,” concluded Annamalai.

Time For The Big
Toss: This Cricket App Gamifies IPL Experience, Rewards Sports Fans

<ul><li>On Friday, <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword> was banned from the Google Play Store for over seven hours. </li><li>While Google released a statement it doesn’t allow online casinos or support any unregulated gambling apps that facilitate sports betting, Paytm had another story to tell.</li><li>By the end of the day, Paytm was back on the app store, however questions regarding the short ban on Paytm continued. </li></ul>On Friday afternoon, Paytm’s <keyword id="198636" type="PERSON" weightage="20" keywordseo="Vijay-Shekhar-Sharma">Vijay Shekhar Sharma</keyword> and his thousands of employees were in for a rude shock – Paytm was banned from the Google Play Store, a day before the Indian Premier League is scheduled to start. By the end of the day, Paytm was back on the app store, however questions regarding the short ban on Paytm continued. Google released a statement it doesn’t allow online casinos or support any unregulated gambling apps that facilitate sports betting. “This includes if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes, it is a violation of our policies,” said the company’s statement. However, Paytm had a different story to tell. Paytm said that its recently launched mode of gamification where after every transaction you get a scratch card with a cricket sticker (a player's image and name), was the reason for the ban. “If a user collects five stickers then you would get a cashback, it’s as simple as that. Out of the blue and for reasons best known to Google, they considered it gambling. Whereas, their own payment app runs a similar promotion where you get scratch cards and then get money from that. We are a bit surprised because of that,” a Paytm spokesperson told Business Insider. While Google in its statement said that when an app violates the policies, they notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance. “And in the case where there are repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts,” it said. However, Paytm said that it was only today that it was notified regarding the scratch card ‘violation’. Earlier in the beginning of September, there was a different violation regarding Paytm First Games. “Today you can go and advertise about a fantasy gaming app on any other app but Google says that you can’t promote your own sister app. This meant that Paytm can promote any other app but not our own fantasy gaming app. This is drawing on the lines of anti-competitiveness. Today’s violation was absolutely Google’s single-minded understanding of what the game is. They clubbed it both under the same ‘policies’ violation whereas they are two different things,” said the spokesperson. ‘Google’s policies have to adhere to the law of the land’ Interestingly, Paytm First Games continues to exist in the Apple App Store, where it was launched a month ago. Google and Apple have different approaches towards fantasy gaming. While Google takes strict action against any game that is related to betting online, Apple doesn’t seem to have any qualms about that. In fact, Google allows fantasy gaming apps on the Play Store in the US. “Apple is a bit more liberal in their policies and hence more supportive of app ecosystems specifically when it comes to real money gaming. While Google allows fantasy gaming apps to be listed on the playstore in the US, what we are trying to ask is why an inferior treatment for apps in India,” said the Paytm spokesperson. Google’s removal of apps has often been questioned, even though the tech giant has always been clear about its processes to be followed by an app to be on the Play Store. <a href="https://www.indiatvnews.com/technology/news-mobikwik-digital-wallet-removed-from-google-play-store-here-is-why-621643#:~:text=Popular%20digital%20wallet%20MobiKwik%20was,exactly%20the%20payments%20platform%20do.">Earlier, </a>another payments app, Mobikwik, had been removed from the Play Store for not conforming to its ‘advertising rules’. “The more important thing that needs to be considered is that when our country is on the cusp of becoming a huge digital app ecosystem, how much is it possible to do when we have an entire ecosystem being ruled by policies which aren’t in coherence with the law of the land. If a simple scratch card can be read as gambling and of the larger apps out there Paytm can be banned, I’m actually worried about what happens to the smaller apps,” said the spokesperson. Business Insider reached out to Google for its response on specific charges made by Paytm but the spokesperson said that the tech giant has nothing more to add to its earlier statement. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/paytm-says-your-money-is-safe-and-the-app-will-be-back-soon-on-play-store/articleshow/78185321.cms">Paytm says your money is safe and the app will be back soon on Play Store</a>

INTERVIEW: Paytm trains its guns on Google while the payments app is back in Play Store

<ul><li><keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword> has released a fresh statement on September 21 (Monday) saying that cashbacks and vouchers don’t alone constitute a violation. </li><li>Paytm had released a blog on September 20 (Sunday) stating all that happened on Friday and said that “suddenly UPI cashback is called an “online casino” by Google”. </li><li>Paytm was removed from the Play Store for about seven hours on a Friday.</li></ul>The Indian tech ecosystem is witnessing a war raging between one of India’s leading digital payments players Paytm and the tech giant Google. After Paytm was removed from the Play Store for about seven hours on a Friday, founder Vijay Shekhar Sharma had gone on record to say that Google was acting like the “<a href="https://www.businesstoday.in/current/corporate/google-is-judge-jury-executioner-paytm-hits-back-after-play-store-takes-down-app/story/416522.html">judge, jury and executioner</a>”. Paytm released a blog on September 20 (Sunday) stating all that happened on Friday and said that “suddenly UPI cashback is called an “online casino” by Google”. Fighting back, Google has released a fresh statement on September 21 (Monday) saying that “offering cashbacks and vouchers alone do not constitute a violation of our Google Play gambling policies”. It also let out a warning in its statement. “Last week we reiterated our Play Store gambling policies. Our policies don’t allow online casinos or support any unregulated gambling apps that facilitate sports betting, including daily fantasy sports in India. We enforce our policies very thoughtfully to provide a safe and secure experience for consumers, while also giving developers the platform and tools they need to build sustainable businesses. In the case of repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently,” Google said in a statement on Monday. The ‘policy’ in controversy While Google continues to say that the violation is regarding fantasy gaming promotions, Paytm has <a href="https://www.businessinsider.in/tech/apps/news/paytm-trains-its-guns-on-google-while-the-payments-app-is-back-in-play-store/articleshow/78190088.cms">had a different story to tell. </a> Paytm said that its recently launched mode of gamification where after every transaction you get a scratch card with a cricket sticker (a player's image and name), was the reason for the ban. “The Google Play Support team had written to us on 3 occasions (on August 20th, August 28th and September 1st) with some concerns on a separate matter of Paytm First Games’ promotion through the Paytm app. While we strenuously disagreed with the allegation that we are breaching the policy (and we disagree with the policy itself too), we immediately complied with the diktat that barred us from promoting our gaming subsidiary,” Paytm wrote on its blog. The move by Google has been questioned by many in the Indian startup ecosystem with even Paytm suggesting that it was on the lines of ‘anti-competitiveness’. The digital payments startup even went on to compare its own cricket-driven cashback program to that of its competitor Google Pay’s ‘Tez Shots’ campaign which runs on similar lines. “Presumably, such cashback campaigns of Google Pay are not in breach of Play Store policies, or maybe they are, but a different set of rules apply to Google’s own apps,” said Paytm. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/paytm-trains-its-guns-on-google-while-the-payments-app-is-back-in-play-store/articleshow/78190088.cms">INTERVIEW: Paytm trains its guns on Google while the payments app is back in Play Store</a> <a href="https://www.businessinsider.in/stock-market/markets/news/indian-tech-companies-hcl-tech-wipro-infosys-tcs-share-price-are-green-today/articleshow/78228700.cms">It’s not just the DWS deal, Morgan Stanley's outlook has painted HCL Tech green⁠ — along with TCS, Infosys and Wipro</a> <a href="https://www.businessinsider.in/tech/news/top-ten-phishing-examples-and-tricks-used-by-companies-to-test-their-employees-cybersecurity-smarts/slidelist/78228072.cms">Top ten phishing tricks that companies are using to test their employees’ cybersecurity smarts</a>

Google hits back at Paytm ⁠— reiterates that ‘repeated policy violations’ will lead to stricter actions

<ul><li>Since the beginning, BYJU’S secret has been to focus on engagement and effectiveness. It has made learning fun for students by adding videos, interactive media, and gamification on its platform.</li><li>It all started when Byju Raveendran, Founder and CEO, identified a gap between how the concepts are learned and how it should be learned by students in India. </li><li>BYJU’S plan now is to ‘expand to international markets, achieve scale and build a global brand while simultaneously working on creating learning programs in regional languages to provide access to quality content and teachers to the students even in the remotest parts of the country.’ </li><li>Mrinal Mohit, Chief Operating Officer and Head of Sales and Marketing, BYJU’S shares his vision for making the platform an industry leader, content marketing mantra, and revenue goals for the year. </li></ul>For a relatively non-existent segment that started shaping up a decade ago, BYJU’S has come a long way in a short span of time. India has around 3500 edtech startups and BJYU’S has an edge for it is the fourth-highest valued company -- placed at $5.7 billion. BYJU’S added 40 million registered users onto its platform and 2.8 million paid subscribers this year; nearly doubling from 1.26 million in June 2018. It also became profitable in 2018 – cut down its losses by over 76% to ₹8.8 crore from ₹37.1 crore. It is now eyeing to be a ₹3000 crore brand by end of the fiscal year. It is all set to become the leader of edtech industry. The company plans to do so by adding more regional languages, spreading awareness around its platform with omni-channel approach, and deeper penetration across India. Mrinal Mohit, Chief Operating Officer and Head of Sales and Marketing, BYJU’S – The Learning App shares the secret of achieving fame so soon, advantages of tying up with cricket tournaments, developing a brand from scratch on the back of strong marketing tools, leveraging the strength of population by going deeper in markets, revenue goals, and much more. Excerpts: How has the year been so far for BYJU’S? Earlier in the year you announced that you had become profitable, a first in the consumer internet start-up space. What helped you achieve this, which is no mean feat? At BYJU’S, we understood the challenges the ecosystem faces and one of the key challenges we could address immediately and effectively is the method with which students consume knowledge and information. We began the journey with conviction and understood the potential to bring in transformational change with respect to the format for interaction and learning. The core challenges traditional education formats face are (a) good teachers are hard to find at scale (b) ability for personalization is limited (c) format of learning (rote memorization vs. wanting to learn). Our approach from a content creation perspective has always been to focus on engagement and effectiveness i.e., if it will be useful to students and it will be used by students. We approach subjects by first identifying concepts and curriculum that need to be covered and then identifying the best mode to teach these concepts be it through video, gamification or interactive media. With over 40m downloads, 2.8m paid users, and average engagement time ~ 71 minutes, our approach, both in terms of engagement and effectiveness, has been received positively by students, parents and education providers which is helping propel our growth. We have been fortunate to reach scale relatively quickly due to our student and learning-focused approach and are increasing year-on-year which is helping us achieve progressively higher earnings, enabling us to invest more organically in improving engagement and effectiveness in the product. There is no real playbook for success here and our approach has been based on first principles, especially since this was a relatively non-existent segment a couple of years ago. Everything we learnt was first hand – from business model tinkering, expansion, to raising funds. BYJU’S has been aggressively marketing itself in the recent past, be it the advertising during this year’s world cup or replacing Oppo to find a place on the jerseys of Indian players. As a learning company, we have always recognised the critical role that sports play in a child's development. They teach you unmatched life-skills and crucial lessons like teamwork and collaboration. Cricket is the heartbeat of India and as a platform, gives us unmatched reach to even the deepest parts of the country. Our focus is to go deeper into India and make better learning experiences accessible to students who need it the most. We are thrilled about being the jersey sponsors of the Indian Cricket Team. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart. What kind of investments are you keeping aside for marketing this year? Your FY18 advertising spends was up 77% at Rs 188.5 crore. What kind of money did you spend in the current financial year? What was the percentage increase? During our campaigns around cricket matches, we have noticed a big spike in the number of downloads we see. In fact, our last set of advertisements with Shah Rukh Khan received the highest recall among celebrity endorsements during the 2019 ICC World Cup Cricket, according to a survey by the Indian Institute of Human Brands (IIHB). Our daily organic downloads are close to 50,000-60,000 and the marketing expenditure has gone up over the year, on the back of an increase in revenue. However, the cost of customer acquisition has dropped to 25%. For digital, we use a combination of channels including display, banner besides advertising on YouTube. Additionally, we also use TV, print and outdoor. What role has advertising played in cementing a place in the hearts and minds of Indian consumers? Our advertisements celebrate the power of visual learning and is aimed at helping our end users understand how it could be beneficial for them. TV has helped us reach out to our primary and secondary customers - i.e.; children and their parents, across geographies. Advertising on TV has primarily helped us with customer acquisition, i.e. increased downloads, while we have specifically used print medium to explain the how and the why of the app to our target audience. From the very beginning, we were able to measure the ROI from our ad campaigns, through downloads, subscriptions, etc. Our campaigns were based solely on where the product stood at a certain time and if it made sense for us to scale up or reach out to a wider audience then. We are very paranoid about the performance of an ad; if we see it performing well, we are ready to invest. There is a direct link in how downloads spike with ad campaign releases. With regards to mediums, we have seen that TV when used simultaneously with social media amplifies our ROI. Hence, we also share timely and relevant communication across our social media handles to reach out to a large set of audience and create awareness about our brand offerings. Considering you had taken on Shah Rukh Khan as an ambassador pretty early on in your journey. You also roped in actor Mahesh Babu to target Telangana and Andhra Pradesh. How did this help in winning your consumer’s trust? It was great to have Mahesh Babu and Mohanlal associate with us and spread the message that conceptual and life-long learning is far superior to learning by rote. We believe that every region, especially in South India, is really unique and it is crucial that we customize our message to truly gain mindshare here. Both the ad campaigns highlighted evolving learning habits of students and celebrated the long-term benefits of conceptual understanding. Our TVCs were specially targeted at the Telangana and Andhra Pradesh and Kerala respectively to connect with parents and help them understand real, tangible benefits of technology powered learning. The core objective of our TVCs was to address the apprehension among parents and show them the real advantage of learning through a product like the BYJU’S Learning App. Mahesh Babu and Mohanlal’s immense popularity and credibility amongst parents and children in the respective regions made them a perfect fit for our brand. What kind of uptake has BYJU’S been seeing among parents and children? Can you share some user figures with us, and where do you aim to take this number to, in the next few years? Today we have over 40 million registered users and 2.8 million paid subscribers; nearly doubling from 1.26 million in June 2018. The average number of minutes a student spends on the app has increased from 64 minutes to 71 minutes everyday from across 1700+ towns/cities. More than 60% of our students are from outside the top 10 cities. But there is still a long way to go before we call this a learning revolution. India today has the largest K-12 education system in the world, with around 300 million school going population. Going forward, there will be a strong focus to further accelerate our reach and create awareness about digital learning in deeper parts of India. This is one segment where the real fun is not in creating a billion dollar company, but in creating a billion thinkers and learners. When you launched the platform, what was your vision? How has that vision evolved over the years? What BYJU’S stands for now for you and what is the BYJU’S of the future? The main idea behind starting BYJU’S was to make learning accessible, effective, engaging and personalized for everyone. We noticed that there was a huge gap in the way students learn and how concepts should be learnt. In a traditional, face to face learning set up, access to high-quality education and personalization of learning has always been an issue. In our system, children are still getting trained to solve questions and not ask questions. Learning happens because of fear of exams, and not for the love for learning. Students memorize and forget after exams. The need of the hour is for a product that brings the childlike curiosity back in students and makes them look forward to learning something new everyday. When we launched, learning was not actively taking place through digital media, even though children were browsing on the internet and watching videos online. This medium was not viewed as a reliable learning source. We have managed to change that and have created and established the ‘app learning’ segment. Our vision is to now be viewed as not just a ‘digital learning’ medium but the leaders of the ‘learning at home’ segment. By 2020, we would like to transform into a learning at home platform. Everything a student needs to learn at home, BYJU’s will be able to provide that. You are looking at expanding to international waters now. Can you throw some light on your strategy to navigate these markets? When can we expect you to launch and are there markets other than the US and the UK that you are considering currently? We are in the process of building a product for international markets. Our recent acquisition of Osmo, the US-based award-winning playful learning system, is also aimed at bolstering our international plans to innovate, explore and set new benchmarks for tech-enabled personalized learning solutions. Currently, there are no products like the BYJU’S learning app which can reach out to such a large number of students and create great engagement at the same time. We strongly believe that such a product can come out of India. The market opportunity is huge and we believe our product can create the kind of engagement one has never seen before What kind of growth have you been witnessing? What kind of growth do you hope to achieve this year and what are the factors that will help you achieve it? In terms of revenue, the company has been growing at 100% year-on-year for the last 3 years and have tripled our revenue to INR 1430 crore in FY 18-19 and also turned profitable on a full year basis. We are estimating a revenue of over INR 3000 crore this year. Today we have over 40 million registered users and 2.8 million paid subscribers. Our numbers and growth over the past few years speak for themselves. Where will the next phase of growth for BYJU’S come from? While our focus is to expand to international markets to help achieve scale and build a global brand, we are also working on creating learning programs in regional languages to provide access to quality content and teachers to the students even in the remotest parts of the country. We have also launched language switch option in Hindi, that will not only help in on boarding the platform but also help gain a better foothold in English. Going forward, there will be a strong focus to further accelerate our reach and create awareness in deeper parts of India. We are also working on creating learning programs in other regional languages. The availability of BYJU’S learning programs in multiple vernacular languages will make quality learning accessible for children in every nook and corner of the country and fulfill their aspirations of building better lives. Tell us a bit about your partnership with Disney and what more can we expect out to this partnership? Can we expect some more similar partnerships with other global players too? The Disney.BYJU’S Early Learn app is specially crafted for young children aged between 6 to 8 years old (classes 1- 3) in India. This app offers personalized learning programs while entertaining them with Disney’s timeless stories and characters from Disney Princess, Frozen, Cars, Toy Story franchises and more. BYJU’S pedagogy and content expertise are enhanced by the compelling storytelling of Disney in this app and provides a strong head start to the way young children learn their first concepts in India. The Disney. BYJU’S Early Learn App offers a first-of-its-kind integration of offline to online learning experience through BYJU’S acquired Osmo platform. Where do you want to see Byju’s three to five years from now? Our vision is to be one of the largest education brands in the world. While starting a mission company is easy, sustaining a mission-led organization is challenging. The market needs standardized education and new methodologies/formats to be introduced so as to engage students. To move from the traditional classroom system where teaching is one-way traffic to the one where teachers are facilitators of learning and also, mentors for discussions in classrooms is essential. At BYJU’S, we have made small strides in this direction and with increased traction we believe this is possible in the near future.

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Time For The Big Toss: This Cricket App Gamifies IPL Experience, Rewards Sports Fans

Sanghamitra Mandal

INTERVIEW: Paytm trains its guns on Google while the payments app is back in Play Store

Sanchita Dash

Google hits back at Paytm ⁠— reiterates that ‘repeated policy violations’ will lead to stricter actions

Sanchita Dash

BYJU’S envisions to become the leader of ‘learning at home’ category; targets ₹3000 crores revenue this year

Samarpita

Karuna

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