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Now that the <keyword id="2199782" type="UNKNOWN" weightage="100" keywordseo="Pepsi-Indian-Premier-League-2014">Pepsi Indian Premier League 2014</keyword> is finally here and the first four matches have been sold out, according to organisers, diehard <keyword id="90391" type="UNKNOWN" weightage="100" keywordseo="Cricket-fans">cricket fans</keyword> must be <keyword id="6357415" type="ENTERTAINMENT" weightage="80" keywordseo="missing">missing</keyword> the skills and thrills that go hand in hand with this <keyword id="1268790" type="SPORT" weightage="100" keywordseo="Twenty20-cricket-tournament">Twenty20 cricket tournament</keyword>. Unless you are spending the entire <keyword id="2057508" type="UNKNOWN" weightage="100" keywordseo="IPL-Season-7">IPL Season 7</keyword> in the <keyword id="6358356" type="COUNTRY" weightage="100" keywordseo="UAE">UAE</keyword>, cheering for your favourite team and cricketers, here is another way to live life <keyword id="2199785" type="UNKNOWN" weightage="100" keywordseo="Ball-by-ball">ball by ball</keyword> and stay engaged even better than before. Keeping in mind the cricket frenzy in India, Bangalore-based <keyword id="2199786" type="UNKNOWN" weightage="100" keywordseo="Tech-start-up">tech start-up</keyword> <keyword id="2199768" type="UNKNOWN" weightage="100" keywordseo="Cooolio-Online">Cooolio Online</keyword> has introduced <keyword id="2199779" type="UNKNOWN" weightage="100" keywordseo="The-Big-Toss">The Big Toss</keyword> app for <keyword id="74983" type="UNKNOWN" weightage="100" keywordseo="cricket-lovers">cricket lovers</keyword>, which was initially launched in June 2013 and only catered to the <a href="https://itunes.apple.com/us/app/the-big-toss-cricket/id651878898?mt=8&amp;ign-mpt=uo%3D4">iOS</a> platform. However, an <a href="https://play.google.com/store/apps/details?id=com.blsk.bigtoss">Android</a> version of the app was launched at the end of October 2013. The Big Toss now offers a whole bunch of exciting features, including a thrilling <keyword id="2199790" type="UNKNOWN" weightage="100" keywordseo="Prediction-Game">prediction game</keyword> that will keep your adrenaline flowing. 
 
How it works So what all you get from this mobile cricket companion? Of course, there will be live scores and updates, latest news, <keyword id="6381696" type="UNKNOWN" weightage="100" keywordseo="Highlights">highlights</keyword> and <keyword id="6814304" type="UNKNOWN" weightage="100" keywordseo="analyses">analyses</keyword> throughout the 45 days and 60 matches of <keyword id="1920549" type="UNKNOWN" weightage="100" keywordseo="IPL-7">IPL 7</keyword>. The app will also send you notifications when your favourite teams are playing and there is also a personalised stats section – your own little scorecard to share. Users can enter the <keyword id="1025807" type="UNKNOWN" weightage="100" keywordseo="locker-room">Locker Room</keyword> for lively discussions over each and every game, reliving those close finishes, exciting knocks, googlies and controversies. The app has been heavily integrated with <keyword id="23045" type="UNKNOWN" weightage="100" keywordseo="social-networks">social networks</keyword> (they call themselves a <keyword id="2199800" type="UNKNOWN" weightage="100" keywordseo="Social-sports-platform">social sports platform</keyword>) and tweets with hashtags appear on the app feeds. And the read section acts like a <keyword id="2199803" type="UNKNOWN" weightage="100" keywordseo="Cricket-news-aggregator">cricket news aggregator</keyword>. Interestingly, there will be a Web version of The Big Toss this time that will allow you to engage with the social <keyword id="6356028" type="COMPANY" weightage="100" keywordseo="Sports">sports</keyword> platform from your PC or laptop. 
 
The Prediction Game But what we love about The Big Toss is the strong gamification element, the points you can earn from the ‘live’ game and the rewards you can win in real time for your cricketing ‘dare.’ Here, you can answer ‘live’ questions for every match you follow and earn points for correct predictions. One can also compete with <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword> by making <keyword id="16032" type="COMPANY" weightage="100" keywordseo="Guess">guess</keyword>es on a variety of situations in a cricket match and scoring points if his guess is right. Moreover, you can strategise your game play by choosing how much stake/runs you would like to place on each question. Sounds a bit like <keyword id="85065" type="UNKNOWN" weightage="100" keywordseo="Cricket-Betting">cricket betting</keyword>? Never mind, you only earn <keyword id="1446162" type="UNKNOWN" weightage="100" keywordseo="reward-points">reward points</keyword> here and no money is involved. 
 Users can redeem their ‘Karma’ or reward points for power play like <keyword id="2199812" type="UNKNOWN" weightage="100" keywordseo="Free-Hit">Free Hit</keyword>, <keyword id="2199813" type="UNKNOWN" weightage="100" keywordseo="Doubler">Doubler</keyword> and <keyword id="2199815" type="UNKNOWN" weightage="100" keywordseo="Tripler">Tripler</keyword> that help boost your score. For instance, a Free Hit ensures that you won’t lose any point even if you get your prediction wrong. A Doubler will enable you to win twice your stake if you answer correctly while a Tripler allows you to win thrice as much as your original stake. The idea is to keep your accuracy level up and score as many runs as you can to top the leader board. If you can do that, you can unlock trophies, earn the bragging rights and get ‘The Guru’ or ‘Mr. Cricket’ title. In addition, you will win unique merchandise, memorabilia, clothing and other items. 
 
Traction &amp; business So how popular is The Big Toss? According to the start-up, more than 21,000 people have downloaded The Big Toss app till date. But with the new version of the app in place, the company is planning some exciting marketing campaigns for the first time this <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> and expects a boatload of new users. The company also claims that an average user spends close to 6-7 minutes on the app and spends multiple sessions on each game Last we checked the <keyword id="749661" type="UNKNOWN" weightage="100" keywordseo="iTunes-store">iTunes Store</keyword>, we found that the app requires <keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">iOS</keyword> 5.1 or later versions, and is optimised for <keyword id="6354606" type="COMPANY" weightage="100" keywordseo="iPhone">iPhone</keyword> 5. The <keyword id="2059284" type="UNKNOWN" weightage="100" keywordseo="App-rating">app rating</keyword> stood at 4.3 on <keyword id="6369511" type="UNKNOWN" weightage="100" keywordseo="Google-Play-Store">Google Play Store</keyword> while download numbers were ranging between 5,000 and 10,000 on <keyword id="6355629" type="CITY" weightage="80" keywordseo="Google">Google</keyword> Play. But that is not surprising as the <keyword id="6355645" type="COMPANY" weightage="100" keywordseo="android">Android</keyword> app has been launched just a few months ago. 
 “IPL 7 is going to be a promising avenue for the app,” <keyword id="2199769" type="UNKNOWN" weightage="100" keywordseo="Big-Toss-CEO">Big Toss CEO</keyword> <keyword id="2199772" type="UNKNOWN" weightage="100" keywordseo="Gappan-Annamalai">Gappan Annamalai</keyword> said when asked about the kind of business the company expects during the current IPL season. “The IPL is already the largest league after soccer and cricketers today are among the highest paid sportsmen in the world. So people are bound to follow this game.” 
 According to him, more than 150 million consumed cricket content online during IPL 6. “Over 46% of <keyword id="656249" type="UNKNOWN" weightage="100" keywordseo="Sports-fans">sports fans</keyword> use their <keyword id="6354775" type="TECHNOLOGY" weightage="100" keywordseo="Smartphones">smartphones</keyword> to access sports content and more than 83% of sports fans will check <keyword id="2199819" type="UNKNOWN" weightage="100" keywordseo="Sports-updates">sports updates</keyword> on mobile while watching a game on TV. The Big Toss app is built keeping the consumer in mind and it addresses all their needs. And we hope to do really well as more cricket fans and advertisers come on board,” concluded Annamalai.

Time For The Big
Toss: This Cricket App Gamifies IPL Experience, Rewards Sports Fans

<ul><li>The online fantasy sports segment in India is growing by leaps and bounds.</li><li>One such player that has been witnessing good growth is BalleBaazi. With a current base of 40 lakh users, the platform has seen a 500% increase in CAGR in FY 19-20.</li><li>We speak to <keyword id="5742232" type="PERSON" weightage="20" keywordseo="Saurabh-Chopra">Saurabh Chopra</keyword>, CEO, <keyword id="8484186" type="COMPANY" weightage="20" keywordseo="BalleBaazi-com">BalleBaazi.com</keyword> who told us about the growth it the platform has seen in the last 12 months, the factors that contributed to its growth and the platform’s strategy to further expand its presence in the market.</li></ul>Online gaming in India has witnessed unprecedented growth in the last few years. While till a few years back there were a handful of players in the country, there were over 140 operators by the end of 2019. A recent report by <keyword id="9545140" type="COMPANY" weightage="20" keywordseo="the-federation-of-indian-fantasy-sports">the Federation of Indian Fantasy Sports</keyword> (FIFS) and KPMG titled ‘Business of Fantasy Sports’ stated that Online Fantasy Sports (OFS) operators’ gross revenues stood at Rs 2,400+ crore for the FY20 as compared to Rs 920+ crore in FY19 which was an increase of almost 3X over a period of 12 months. Even during the ongoing <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword>, many online gaming platforms have been battling each other to grab maximum eyeballs. One such player that has been witnessing good growth is BalleBaazi. With a current userbase of 40 Lakh users, the platform seen a 500% increase in CAGR in FY 19-20. We recently caught up with Saurabh Chopra, CEO, BalleBaazi.com who spoke to us about the growth it has seen in the last 12 months, the factors that contributed to its growth and the platform’s strategy to further expand its presence in the market. Excerpts: Q) The fantasy sports segment has seen a boom this year. How has BalleBaazi's year been so far? The Online Fantasy Sports (OFS) industry has witnessed an upsurge in the past few years, especially in 2019 when the market saw a spiraling ascent, sparking the onset of many new players in the industry. While the industry currently has 140+ operators, BalleBaazi.com has been one of the first and the highest grossing platforms. We can boast of an extremely loyal userbase of core fantasy gaming enthusiasts and we see BalleBaazi.com posting a D-30 retention of 40% for its newly acquired users, which is significantly higher than the industry standard. Even when live sporting events had come to a halt, we kept our fans engaged via Virtual Fantasy Leagues and quizzes which enhanced their knowledge and eventually their skill of their respective sports. We have seen a constant rise in our business as we posted an increase of 500% CAGR in FY 19-20. The next 24 months will also be an exciting time for us as we get set to witness the cricketing fiesta, which has 3 IPLs and 2 World Cups. We are well-equipped and have charted out a detailed plan to grow our business significantly in this period. We have utilized this sports break to further enhance our tech stack which is now capable of handling upwards of 1 million concurrent users on the app. Q)What kind of impact did the pandemic have on your platform? Did you witness a huge spike in terms of consumers coming on board, like a lot of other games have? While Baazi Games’ other platforms – PokerBaazi.com and <keyword id="10080501" type="COMPANY" weightage="20" keywordseo="rummybaazi-com">RummyBaazi.com</keyword> – saw a huge rise in participation, BalleBaazi.com, which is solely dependent on live sporting events witnessed a temporary dip in the traffic during this period. However, we kept our fans engaged by conducting Virtual Fantasy Leagues, Quizzes, and adding international sports like Baseball and Basketball. We kept our users enticed through our other gaming arms, resulting in a rise on our Rummy-based and Poker-based platforms. These applications aim at providing a favorable user experience and aim to expand their userbase in 2021 whilst adapting to the market rapidly. Q) What kind of potential does India present for the fantasy sports segment? What kind of growth has it been witnessing and what does the future hold? How are you contributing to that growth? India has a huge potential for Fantasy Sports as internet access has expanded according to a report published by the governing body of Fantasy Sports in India –The Federation of India Fantasy Sports (FIFS) – 2019 saw an overall turnover of Rs 920+ crore and due to work from home being adapted during the pandemic, it has even predicted the revenues to grow 3x as it may touch Rs 2,400+ crore in 2020. It also showed a rapid increase in the user base of Online Fantasy Platforms as the participants increased from 2 million in 2016 to 9 Million in 2019. The industry has also seen more players emerging as it increased from 10 operators in 2016 to 140+ operators by the end of 2019. With increasing number of users, the Contest Entry Amount (CEA) also shot up as it registered a total of Rs 16,500 crore in FY20 in comparison to Rs 6,000 crore in FY19. For a country which worships cricket and its players, BalleBaazi.com offers a safe and authentic platform for users to apply their understanding of a sport which they follow religiously and use their expertise to create a team, make suitable combinations and analyse each and every player’s performance basis their understanding, which makes for a well-informed decision eventually. These stats highlight the Indian market’s appetite for OFS platforms and the rise for BalleBaazi.com as well. While we have new OFS platforms emerging, it boils down to the platform which provides a credible experience and we have been appreciated for the same by our consumers. Q) How do players benefit from being on BalleBaazi? BalleBaazi.com offers users a chance to use their skill and knowledge of the game to win real cash and rewards. When you are victorious in a match, you get real cash. On the other hand, when you lose, you don’t really lose; you get BB Coins, which can be redeemed for vouchers and merchandise at our BB rewards store. This aforementioned module of ours is called the Reward Programme, which is a one-of-a-kind offering in the industry. Our gadget leagues and free-rolls are quite popular among fantasy fans, across the country. Other than that, we have partnered with many brands on a cross-value proposition to maximize our audience outreach and provide our users with many various offerings from this aspect. BalleBaazi.com has been providing state-of-the-art gaming experience through its mobile and web products, backed by formidable operations and a 24/7 customer support. Q) What is your USP? How are you different from other gaming apps? We started our operations in the market in 2018 with a singular mission of providing ‘The Best Fantasy Sports Experience’ in the field of Cricket. We designed our app and website keeping in mind the love and passion our nation shares for the game. Along with ensuring that no one leaves empty-handed when they make their teams on BalleBaazi with our Reward Programme, we also offer options of Batting and Bowling Fantasy, separately. Long story short, our versatility is our USP. After a successful start to the platform with Fantasy Cricket, we ventured into other sports as well, such as Football, Kabaddi, and even Basketball and Baseball, along with Quiz formats for our users to learn and enhance the skill of their respective sports. With #Playerfirst as our guiding principle, we make sure our users have the smoothest, fun &amp; safe gaming experience. There are various SSL protocols that enable BalleBaazi.com to become one the most secure sports platform as users' money is safely transacted through deposits and withdrawals. We are constantly on the lookout for new concepts in Fantasy Gaming and believe in contributing our best to the arena of skill &amp; knowledge gaming. Q)How do you plan to expand your presence? What is your growth strategy going to be, going ahead? How are you going about getting investments to fuel your growth? Baazi Games is on track to achieve the proposed expansion in userbase from 5 million to 50 million in the next 24-36 months. Additionally, we have expanded our product portfolio to cater to various customers. Besides this BalleBaazi.com caters to various sports apart, which will enhance the consumer’s outlook and widen their perspective in terms of sports and will help us achieve that target. Also, taking our community feedback into consideration, we are continuously working towards re-vamping the Machine Learning based AI for real-time matches, enhancing the UI UX to be gamified with a minimalistic design philosophy. Year after year, we’ve shown results to our investors. Even during the pandemic, we had managed to entertain our users by introducing new features on our platform. We wish to keep at it when it comes to innovation and proving our worth. Now would be the time to jump onto the bandwagon and reap huge profits by investing in the growing sector of fantasy sports and BalleBaazi.com that’s destined to become India’s go-to fantasy sports platform. Q) What is your vision for BalleBaazi? Do you have a target in place, in terms of revenue, user base? We have planned to add another 2 Million to our Baazigar community in the upcoming Indian Premier League as it’s one of the biggest revenue-generators and growth-drivers for fantasy gaming apps. We are all set to go all guns blazing for this season. Moreover, we are among the top 4 fantasy gaming apps in the country in terms of traffic and would want build on that. Q) A lot of Indian games are doing well globally too. Do you have any plans of testing international waters? Currently, our aim is to become the best in the gaming industry of our country. While we understand a lot of the industry-leaders are venturing into International waters, we feel it is important to ascertain our foothold in the Indian market first, before we expand to different markets. However, we can’t rule that out as BalleBaazi.com is a universal platform which has the potential to engage every sporting enthusiast.

We have seen a constant rise in our business as we posted an increase of 500% CAGR in FY 19-20: Saurabh Chopra, CEO, BalleBaazi.com

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Time For The Big Toss: This Cricket App Gamifies IPL Experience, Rewards Sports Fans

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We have seen a constant rise in our business as we posted an increase of 500% CAGR in FY 19-20: Saurabh Chopra, CEO, BalleBaazi.com

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