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In the beginning, sports and technology didn't generally appear like the most natural blending. What did you require in baseball other than a bat and a ball? Or in basketball other than a ball and a hoop? What amount would you be able to truly change? As we've seen over the years, however, there's dependably room for improvement with our most adored interests. Whether it's with the end goal of making something worth being thankful for or altering a broken system by and large, technology has assumed a major role in perfecting the sports that we want to analyze and vacillate over. 
 
The good news is-- managers and fans alike have appear addicted to data. In this way, the chance to collect more will inevitably make sports additionally compelling for fans and attract bigger audiences. The open door for brands, if they can get the fit right, is huge. 
 
Cricket in itself is a big opportunity for companies crunching numbers. To disrupt this space “CricHQ” came into being. Founded by former New Zealand Cricket team captain <keyword id="62673" type="PERSON" weightage="100" keywordseo="Stephen-Fleming">Stephen Fleming</keyword>, wicket keeper and record breaker <keyword id="55681" type="PERSON" weightage="60" keywordseo="Brendon-McCullum">Brendon Mccullum</keyword> and New Zealand based entrepreneur Simon Baker in 2010 (3 years ago in India), the company aims to eradicate the digital lag in the cricket industry (for both fans and the industry itself). 
 
What is <keyword id="2235301" type="UNKNOWN" weightage="20" keywordseo="CricHQ">CricHQ</keyword>? 
 “We’re not a traditional media company; we provide digital software solutions to governing bodies from all around the world. This includes statistics, points tables, leaderboards, registrations, live scoring, CRM, communications, niche social networking, high performance reporting and talent identification (scouting). The same services are offered in India as well as internationally,” said <keyword id="522726" type="PERSON" weightage="20" keywordseo="Neil-Martin">Neil Martin</keyword>, COO of CricHQ, in a conversation with Business Insider. 
 So is it like the movie ‘<keyword id="248886" type="ENTERTAINMENT" weightage="20" keywordseo="Moneyball">Moneyball</keyword>’? –“Yeah, somewhat. It’s one of my favourite movies though. We don’t provide ball by ball statistics but we do provide data based on performance. For instance, how does Virat plays against left hand spinners or what players are suited for which match (helps them decide the squad with numbers). 
 
Monetization &amp; Traction 
 
Neil stated that they’re currently working with <keyword id="66464" type="ORGANIZATION" weightage="20" keywordseo="Hyderabad-Cricket-Association">Hyderabad Cricket Association</keyword>, <keyword id="1624651" type="ORGANIZATION" weightage="20" keywordseo="Chhattisgarh-Cricket-Association">Chhattisgarh Cricket Association</keyword>, <keyword id="104138" type="ORGANIZATION" weightage="20" keywordseo="Kerala-Cricket-Association">Kerala Cricket Association</keyword> and then a number of district, academies, tournaments, and clubs in India. He further claimed that they’re adding 30-40 clients every month.&#xa0; 
 
“We now have 4 registered offices in India (New Delhi, Bangalore and two in Kochi) and 75 staff members, which will rise to over 100 this year. 4 State Associations are signed as our customers, and there are more in the pipeline. We have over 400 other clients- including Districts, Academies, Corporate Events and over 1 million active users,” he added. 
 
The company works on a scaling model (changes with the size of client). When further asked Neil explained, “There are 2 main revenue streams. Software license fees &amp; advertising/sponsorship. There are many other future revenue streams but they are all offshoots of these core principals.” 
 
Funding 
 
CricHQ last raised $10M from a Singapore based firm Tembusu Partners. Neil further stated that they’re planning to raise another round very soon. They’ve raised a total of ~$21M in five rounds. They acquired TCS27 (cricket software for recording scores for cricket matches) in November last year and Turning Square sports analysis and prediction platform in March 2013. 
 
Sport has adapted technology quickly over the last ten years, collecting data to enhance athletic performance. Now professional clubs have understood that this data is valuable in different courses as well, to make the match-day encounter all the more energizing and to reach those at home. This is the present revolution in sport. 
 
I don't think individuals are asking themselves enough, how you utilize this impressive tech innovation to help the trainer, the athlete, the video guy, the analytics guy, the coach between games, the coach amid the game. If those individuals simply stroll through each of those, that’s how you wind up with answers that really make a difference in sports.

CricHQ: A Sports-Tech Startup by Stephen Fleming, Brendon Mccullum and Simon Baker

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Vittorio Zunino Celotto/Getty ImagesKevin Roberts.</div></div></div>Kevin Roberts, the former executive chairman of <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> agency Saatchi &amp; Saatchi <a href="http://uk.businessinsider.com/saatchi-and-saatchi-chairman-kevin-roberts-has-resigned-2016-8">who resigned from his role</a> following controversial comments he made about gender in the advertising industry in an interview with Business Insider last year, has been hired by UK communications firm Beattie as its chairman.Roberts, who was also head coach of Saatchi's parent company Publicis Groupe, will be charged with coaching the senior Beattie team and helping the 30-year-old company grow internationally.Beattie is headquartered in London and has eight offices in the UK. It claims to be the biggest B2B PR agency and <keyword id="6354839" type="ORGANIZATION" weightage="60" keywordseo="marketing">marketing</keyword> consultancy in the country, projecting global group turnover of £50 million ($60.7 million) by 2020.The company, which also includes the Only agency, works with clients including Huggies, Seven Seas, La Redoute, and Porvair. Beattie says seven of the 10 members of its leadership team are women.In a press release, Beattie Group CEO Laurna Woods, said: "We are delighted to have recruited one of the world's most inspirational business minds to help us expand in the UK, North America and Australasia."Roberts said in the release: "Beattie's 2017 strategy is clear - recruit great people and open offices in line with client needs. We're in for some exciting times as we build the Beattie and Only brands internationally."The former Saatchi executive resigned from his position in August days after he was placed "on leave of absence" by Publicis Groupe in response to the <a href="http://www.businessinsider.com/kevin-roberts-on-women-in-leadership-roles-2016-7">comments he made in an interview</a>, suggesting that the debate about diversity in the advertising industry was "over" and that he spent "no time" thinking about the issue because the France-based holding company had a 50-50 gender split amongst all its staff. His comments made headlines around the world and <a href="http://www.campaignlive.co.uk/article/maurice-levy-disavows-kevin-roberts-comments-gender-diversity/1404095">many senior executives in the advertising industry</a> heaped their criticism on Roberts following the interview's publication. Publicis Groupe CEO Maurice Levy released a statement shortly after the article was published saying Roberts' comments were "unacceptable," while Saatchi &amp; Saatchi CEO Robert Senior said Roberts' views were not the position of the agency and "the issue of gender diversity is not in any way over for our industry."<a href="http://newsflash.publicisgroupe.net/uploadedDocs/20160803_StatementRoberts_EN.pdf">In a statement announcing his resignation</a> Roberts apologized that his "miscommunication" had caused offense.<a href="http://tvnz.co.nz/sunday-news/bugger-video-6507217">In a TV interview that aired in New Zealand in December</a>, Roberts said his statements were misunderstood and were taken out of context. He also admitted his judgment had been "appalling" and he was "tired, fatigued, in the middle of interview number four and was not at my best. Fail."Roberts has also since become the chairman of another company, a New Zealand cricket app called CricHQ, in which he was also made a "seven-figure" investment, <a href="http://www.stuff.co.nz/business/87758234/Kevin-Roberts-pads-up-for-NZ-sports-tech-company-CricHQ">according to Stuff.</a>Roberts began his advertising career in 1969 at Mary Quant cosmetics in the UK, where he was a brand manager. According to New York magazine, Roberts had persuaded management to hire him even though he had no experience by offering to work for six months at half-pay.From there he joined Gillette's marketing team, working on women's toiletries, before joining Procter &amp; Gamble in 1975, where he spent seven years as chief of marketing for its Middle East division. It was there that he first got to know Saatchi, as the agency's client.He later went on to Pepsi in the Middle East before switching to become CEO of Pepsi Canada. After that he spent seven years as director and chief operating officer of the New Zealand brewery Lion Nathan before eventually joining Saatchi &amp; Saatchi as global CEO in 1997.In 2015, his role changed to executive chairman of Saatchi &amp; Saatchi and head coach at Publicis Groupe. The head coach role involved supporting the company's "P12" directors and helping the company with its recent restructuring.Outside his advertising job, Roberts is a business ambassador for the New Zealand United States Council and the chairman of the home-delivery service My Food Bag. He also teaches at the Judge Business School at Cambridge University.He has written three books: "64 Shots: Leadership in a Crazy World," "Peak Performance: Business Lessons from the World's Top Sporting Organizations," and "LovemarksL the Future Beyond Brands." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/tesla-avoids-accident-before-happens-2016-12">Watch a Tesla predict an accident and react before it even happens</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="lvb2VtODE6Rjp5vmlKg7MFo4S7q2nmO7" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Former Saatchi & Saatchi chairman Kevin Roberts is now the chairman of PR company Beattie

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CricHQ: A Sports-Tech Startup by Stephen Fleming, Brendon Mccullum and Simon Baker

Gaurav Sangwani

Former Saatchi & Saatchi chairman Kevin Roberts is now the chairman of PR company Beattie

Lara O'Reilly

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