You Searched For "Creative Advertising" and got 18 results
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4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
1 min read
Elon Musk is going to try courting advertisers. Again.
Elon Musk told advertisers they could go eff themselves last year. Now he's back and might want to …
Peter Kafka
2 mins read
Big Tech keeps running ads accidentally suggesting it will replace all human creativity
A new ad for Google's Gemini AI didn't land well with viewers. Apple has also been criticized for a…
Katie Balevic
5 mins read
Chipotle's latest marketing campaign shows how restaurants are getting creative to win your lunch break
Back to the office means the return of the age-old question: What's for lunch? And the fight to be …
Dan DeFrancesco
1 min read
Claire Atkinson,Julia Hood,Na…
1 min read
Claire Atkinson,Julia Hood,Na…
8 mins read
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…
4 mins read
A day in the life of a Creative Head
The pandemic came with some adverse effects, and has changed how we used to work. Here's how a Crea…
3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
6 mins read
Advertising: The trends to watch out for in 2021
How are creative agencies changing their process as we move forward this year
4 mins read
WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
A panel of retail media experts gathered to discuss how brands can stay ahead of the changes and ch…
Ashley Davis
4 mins read
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Cr…
8 mins read
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Adhesive brand Fevicol has launched a powerful social media campaign to remind people to stay strong
4 mins read
While white influencers 'blackfish' to build buzz, Black creatives say co-opting their culture is costly
Critics say social media marketing is fueling colorism against dark-skinned, Black women all while …
Dana Givens
3 mins read
Will 2021 be a year of recovery?
While 2020 was a rough year for advertisers but it has also presented opportunities that were unexp…
2 mins read
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
XCS brings value to brands through outcome-focused designs and customized creatives
3 mins read
This is why Shaquille O'Neal set up his new ad agency in Atlanta, which is one of the best places in the US for diverse advertising agencies
Majority, a new ad agency founded by Omid Farhang and Shaquille O'Neal, found a home in Atlanta, wh…
Kevin Shalvey
3 mins read
The creative process: The journey from a brief to 'Final_final.jpg'
Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips to stay creative, even while work…