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Amidst celebration for selling 2million Cool One devices globally, Chinese smartphone maker today launched the Note 5 Lite in India.Coolpad had long back learnt that affordability is the key for India market, now known for its competitive pricing in India, <a href="http://www.businessinsider.in/searchresult.cms?query=coolpad&amp;sortorder=effectivedate">Coolpad </a>launched its first smartphone of the year, <keyword id="299328" type="COMPANY" weightage="100" keywordseo="Coolpad">Coolpad</keyword> Note 5. 
 The Note 5 is powered with 3GB of Ram and 16GB storage with expandable memory using a <keyword id="10387" type="CITY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> card. It runs on <keyword id="6355645" type="COMPANY" weightage="20" keywordseo="android">Android</keyword> 6.0 and is powered by a 2500mAh battery. The dual Sim phone has a 13MP auto focus rear camera and 8MP front camera. In terms of the design the phone comes in two colors Grey and black and for a price of Rs. 8199 the phone with 5.0" display manages to look stylish. 
 Coolpad has put in design elements in order to up the style quotient of the phone. The company believes that design or look of the phone plays a major role in users looking to buy a new smartphone. While this is the first launch from the smartphone brand this year, the company is already working on bringing another smartphone in the market by May this year. Coolpad still remains an online only company partnering <keyword id="6370284" type="ORGANIZATION" weightage="20" keywordseo="Exclusive">exclusive</keyword>ly with Amazon, the company aims to be ranked No 1 exclusive handset brand on Amazon by end of the year.

After selling 2 million Cool One phones, Coolpad launches Note 5 Lite for Rs. 8199 in India

Max, the latest smartphone from Cooplad, has been launched in India today, adding to the company's mid-range portfolio. The smartphone will be exclusively available on Amazon India from May 30 onwards, for Rs 25,000. 
 
The phone boasts of a unibody metal frame design, with a 5.5-inch Full HD display with 1080x1920 pixels resolution. Offering a 1.5GHz Octa-core Qualcomm Snapdragon 617 paired with 4GB of RAM, the phone takes care of providing enough processing power and has 2,800 mAh battery with fast charging capability. 
 
Talking of its memory, the phone comes with 64GB of internal storage, expandable with microSD card. It also features dual sim functionality, with Android 5.1 Lollipop OS. 
 
Coming with a 13MP rear camera with LED flash, it also has a 5MP front-facing camera. On the other hand, the connectivity options include 4G, LTE, 3G, Wi-Fi, Bluetooth and GPS. 
 
<a href="https://twitter.com/PhoneBunch">Image source</a>

Coolpad Max launched in India for Rs 25000

It’s surprising how all the major online only mobile phone brands in India that have been known to create virtual stampede every now and then are now moving back to brick and mortar stores. Smartphone brands like <keyword id="874458" type="UNKNOWN" weightage="20" keywordseo="Xiaomi">Xiaomi</keyword>, <keyword id="2210217" type="UNKNOWN" weightage="20" keywordseo="OnePlus">OnePlus</keyword>, <keyword id="11148" type="UNKNOWN" weightage="20" keywordseo="Motorola">Motorola</keyword> and others have been extremely popular in India; they have all managed to make quite an impact and money off of their online only presence. Then you wonder why in the last one year, all of these brands have tried to one up each other in building offline shops in the country. Most recently <keyword id="299328" type="UNKNOWN" weightage="20" keywordseo="Coolpad">Coolpad</keyword> announced the launch of its first experience zone in India and the company is looking to expand its offline presence by opening six exclusive experience zones in all major cities in the country including Delhi, Hyderabad and Bangalore by end of this year. After being present in India since 2014, Motorola too launched six retail set ups simultaneously across the country and the company plans to open 50 more, which are called Moto Hubs, by the end of this financial year. However Motorola does not see it as an offline expansion strategy but an expansion of experience strategy, Sudhin Mathur, Country Head, <keyword id="13722" type="UNKNOWN" weightage="20" keywordseo="Lenovo">Lenovo</keyword> Mobile Business Group, India said, “There is a strong demand from our consumers to touch, feel, and experience our products. The market has become very big, more than 100million customers now buying smartphones and we need to cater to all kind of consumers through all kinds of channel”. With these Moto Hubs across the country, Motorola hopes to create open, engaging hubs for 18 to 30yrs old customers at all buzzing retail sites in India. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="image" title="moto" msid="60394073" hostid="261"></div>




























 Known world over as online only brand, Xiaomi too invested in offline stores called <keyword id="4539022" type="LOCATION" weightage="20" keywordseo="mi-homes">Mi Homes</keyword> in India. After opening about 50 stores in China, Xiaomi brought its first Mi Home in India this year in May at a shopping mall in Bangalore. Even though the Mi Homes in India were a vastly different from the big experiential Mi Homes in China, it was a big move for Xiaomi as the company was seen as one of the most popular online smartphone brand in India. The latest Mi Home however is an experience store in one of the most popular mall in NCR and Xiaomi has already set up five stores and has plans to open 100 more stores in India in next two years. Xiaomi has a bigger reason for propping up offline stores across the country, <keyword id="2555690" type="PERSON" weightage="20" keywordseo="jai-mani">Jai Mani</keyword>, Lead Product Manager, <keyword id="2210169" type="LOCATION" weightage="20" keywordseo="xiaomi-india">Xiaomi India</keyword> said, “Last year we launched Mi air purifier, I think a lot of people have definitely not bought a product like air purifier online. So if people come to the store to see the phone, they will see the air purifier and see what it looks like so it's a great way for people to experience our products. For those products (non smartphone) offline is really the key experience and MI home lets us control how the products are displayed, and control the experience of the people who walk in the store. It’s a great way to reach more people and helps us sell different types of products.” Xiaomi has a huge product portfolio in China but in India, the company is mainly seen as a smartphone brand. Xiaomi is looking to expand to more categories in the future like TVs, laptops etc. Also Read: <a href="http://www.businessinsider.in/Google-has-finally-realized-there-is-a-market-beyond-budget-phones-for-Android-One-turns-to-Xiaomi-for-take-two/articleshow/60379742.cms" data-type="tilCustomLink">Google has finally realized there is a market beyond budget phones for Android One, turns to Xiaomi</a> Smartphone brands with mainly offline presence like <keyword id="10591" type="UNKNOWN" weightage="20" keywordseo="Samsung">Samsung</keyword>, Micromax have always made a much bigger splash in India than online only brands. An offline presence certainly helps these companies in making their presence felt in the tier I and tier II cities where offline purchases are much higher. And especially around festive season when the offline sales shoot up for mobile phones, it seems to be the right way forward to set up shops in order to acquire new customers. Chinese smartphone maker OnePlus had the most unique online only strategy when they brought in their first OnePlus flagship phone where customers needed an invite to buy their phone. Even with an invite only scheme, OnePlus managed to create quite a stir in the India market. OnePlus smartphones have been exclusively available on <keyword id="6354743" type="LOCATION" weightage="20" keywordseo="amazon-india">Amazon India</keyword> since the sale of OnePlus One commenced in the country. OnePlus too went offline with their first experience store in Bangalore earlier this year. OnePlus is onto its fifth flagship device and it still continues to sell its products online through Amazon along with the offline store. It is clear that the skew is heavily in favour of going offline, all smartphone players in India are working on strengthening the offline channel but it does not mean that the online market is not doing well, all players still consider online as an important platform to reach consumers and the offline push is only going to push their online growth, Manish Tiwary, VP, Amazon India says, “Most of them(offline stores) are for experience, for customers to be able to touch and feel the new products. I think it really helps for a complete customer experience, there is only so much you can do online but if you supplement with offline experience stores, it just brings it alive for the customers so we love when our brand partners do that, it definitely improves sales for us online”. The smartphone market in India has been through many changes in the past couple of years, consumers in India are not hankering for cheap phones anymore, almost 70% of the consumers go for mid to premium phones and in order to sell phones upwards of Rs. 15000, it is important for brands to be able to give a touch and feel experience. In terms of telecom services, we have seen a huge growth in 4G network penetration in the last two years that is certainly going to up the demand for smarthones in smaller cities. Most importantly 67% of the consumers in India still buy phones offline and there is now saturation in the online marketplace, that leaves these smartphones brands no choice but to invest in offline expansion in order to grow in the fastest growing smartphone market in the world.

Why Mobile phone brands in India are moving (back in time) towards setting up brick and mortar stores

After receiving Rs 115 crore in September, <keyword id="6354743" type="COMPANY" weightage="100" keywordseo="Amazon-India">Amazon India</keyword>'s wholesale business has yet again received Rs 160 crore from the parent company. 
 The <keyword id="2627104" type="UNKNOWN" weightage="20" keywordseo="Amazon-business">Amazon Business</keyword> has brought pharmacies and small outlets, extending credit lines to these businesses through a partnership with banks and non-banking financial institutions. 
 
An Amazon India spokesperson told ET, "We continue to invest in India as part of our long-term commitment but we do not comment on specific details of our investments." 
 
The Amazon India wholesale business started in 2013 and includes fast-moving consumer goods (FMCG), food and beverages, office supplies, IT products, health and personal products and cleaning supplies. 
 It also serves as a marketing and distribution channel for <keyword id="299328" type="COMPANY" weightage="20" keywordseo="Coolpad">Coolpad</keyword> and <keyword id="11148" type="CITY" weightage="20" keywordseo="Motorola">Motorola</keyword>. 
 
The wholesale platform works with 10,000 sellers in Bengaluru and registered annual sales of $1billion in 2015. 
 Amazon CEO <keyword id="191583" type="PERSON" weightage="20" keywordseo="Jeff-Bezos">Jeff Bezos</keyword> has said that the company will extend its commitment to India by an additional $3 billion. 
 According to a 2014 report by <keyword id="80487" type="COMPANY" weightage="20" keywordseo="walmart">Walmart</keyword>, the Indian B2B market has the potential to grow to $700 billion by 2020. The sector has seen an increasing push from Walmart India which has been sounding out online marketplaces for an investment opportunity as well as retail partnerships.

Amazon India’s wholesale business cart gets infusion of Rs 160 crore

It’s a riot in India’s burgeoning <a href="http://www.businessinsider.in/searchresult.cms?query=Vijay+Shekhar+Sharma">smartphone</a> market. Chinese <a href="http://www.businessinsider.in/searchresult.cms?query=Vijay+Shekhar+Sharma">smartphone</a> brands have turned it on its head forever. A recent IDC study revealed the top 5 Indian cities make up approximately 60% of the online <a href="http://www.businessinsider.in/searchresult.cms?query=smartphone+sales">smartphone sales</a>. <a href="http://www.businessinsider.in/searchresult.cms?query=Samsung">Samsung</a> came at the top in leading 30 Indian cities. More ‘value for money’ brands like <keyword id="71696" type="COMPANY" weightage="60" keywordseo="Micromax">Micromax</keyword>, <a href="http://www.businessinsider.in/searchresult.cms?query=Lenovo">Lenovo</a> and <keyword id="11148" type="CITY" weightage="60" keywordseo="Motorola">Motorola</keyword> followed. 
 While the numbers suggest the chaos is limited to the metros and tier I cities, tier II and III cities are expected to play a major role in the near future. At a time when the <keyword id="28168" type="TECHNOLOGY" weightage="80" keywordseo="Smartphone">smartphone</keyword> market is growing 18% YoY and constitutes 40% of the 250 million units shipped to India, the dusty road is where the market lies. 
 
Business Insider sat down with the India Heads of two big bad boys in this war - <a href="http://www.businessinsider.in/searchresult.cms?query=Coolpad">Coolpad</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=LeEco">LeEco</a> to understand where this battle’s headed, and if there will ever be peace. 
 
What’s Changed – Everything 
The Chinese influx started way back in 2015. They saw an opportunity in the affordable smartphone market. Cut to 2016, that’s gone for good. Now, they’re up against home-grown brands like Micromax and Lava. Basically what Micromax did to <a href="http://www.businessinsider.in/searchresult.cms?query=Nokia">Nokia</a> years ago? Marketing brands like <a href="http://www.businessinsider.in/searchresult.cms?query=Xiaomi">Xiaomi</a> have locked horns with the likes of <keyword id="13722" type="CITY" weightage="60" keywordseo="Lenovo">Lenovo</keyword> and Motorola. The former doesn’t even have a brand ambassador in India! 
 Newer Chinese brands like <keyword id="1731609" type="UNKNOWN" weightage="100" keywordseo="Oppo">Oppo</keyword> and <a href="http://www.businessinsider.in/searchresult.cms?query=LeEco">LeEco</a> are kicking serious ass too. They’re bringing in the money power of their rich Chinese dads, but considering ROI on investment, it’s very difficult to sustain their current models due to stiff competition. 
 Remember, back in the days <keyword id="35621" type="UNKNOWN" weightage="80" keywordseo="e-commerce">e-commerce</keyword> players were offering subsidies to host online sales. After 2016, only the manufacturer will have advantage as the Flipkarts, Snapdeals and Amazons of India will not offer too much in discounts, and this will reduce cost-efficiency in business models. 
 
There are two options now - go offline with huge marketing investment, or stay online with a cost-effective model. 
 “There will be challenges in manufacturing and marketing”, <keyword id="3093045" type="UNKNOWN" weightage="80" keywordseo="Syed-Tajuddin">Syed Tajuddin</keyword>, <a href="http://www.businessinsider.in/searchresult.cms?query=Coolpad">Coolpad</a> India Head accepts. 
 
By the end of 2016, most marketing brands will find it difficult to sustain. They’ll burn most of their liquidity. That’s where direct manufacturers come into the picture with long term goals. They will have extreme control on their supply-chains. 
 
Online Vs. Offline Game 
As the numbers suggest, Indian metros and Tier I cities already have mass online penetration. Till now, most Chinese brands weren’t even interested to look beyond, but are now being forced to because of the tax complications state governments have set up. Entering the offline market also means being cowed down by heavy investment for retailers and distributors. 
 
“Offline will remain and prosper. The only thing that might happen is that the offline sales in Metros might slip a bit into online”, Syed agrees. 
 Offline brands like <keyword id="10591" type="CITY" weightage="80" keywordseo="Samsung">Samsung</keyword>, Lenovo and Micromax that still have a huge portion of the offline market, need to check inflation. You ask why? 
 
Because brands like Oppo have brought some of their Chinese distributors to India. These brands will give a tough time standing up to Indian brands, and it’s only a matter of time before Samsung feels some heat in its collar too. 
 
Rather than investing and promoting on the marketing front, brands like Micromax have to focus on improving their product’s value proposition. If you’ve noticed, Micromax hasn’t spent a fortune on advertising since the Sliver 5. 
 
Believe it or not, <a href="http://www.businessinsider.in/searchresult.cms?query=LeEco">LeEco</a> and Oppo are going into Tier II and Tier III cities, and holding small marketing campaigns there. Earlier the distributor drove sales, now it’s the brand. Indian brands are not able to cope up here. 
 
 “Just an online strategy will only help reach a certain consumer-base. We’re planning t have our own stores and offline distribution very soon. Half of our business in Feb came from the non-metros and non-Tier I cities”, Atul tells me. 
 
To reduce, or not to reduce – Price, that’s the question! 
In a day and age where the average life of a smartphone is down to less than a year in India, is there any chance of the price war cooling down anytime soon? 
 
“Around 30% customers, basically the young crowd will continue to focus on hardware vs. price. The high-end market will have an eye for aesthetics, and would prefer to have a look and feel”, Syed says. 
 “You have to be present offline to ensure you get the bigger consumer-base. We’ll launch into offline in the next 3-4 months”, <keyword id="350911" type="PERSON" weightage="80" keywordseo="Atul-Jain">Atul Jain</keyword>, India Head, <a href="http://www.businessinsider.in/searchresult.cms?query=LeEco">LeEco</a> says. 
 
If the hardware craze is limited to tier I and metros, does it matter if a phone is priced at Rs. 10k, Rs. 9,999 or Rs. 9,990? 
 
“It doesn’t matter. Price is just one component. The consumer decision is based on at least 6 factors like design, availability, battery and price. Consumers could be sensitive to pricing, and as manufacturers we’ve to take that into account”, Atul says. 
 
Do Flash Sales Work? 
 
Both <a href="http://www.businessinsider.in/searchresult.cms?query=Coolpad">Coolpad</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=LeEco">LeEco</a> agree flash sales can be used as a tool to drive initial volume. Brands with constraint in delivery in the first phase chose that model. By the time they catch up in terms of numbers, they open it for all. That was typically in a month or two. 
 
However, Indians are now wary of waiting. They have options. Micromax’s Yu brand previously did flash sales for over 3-4 months. Now their flash sales don’t last that long. 
 
Basically, two quarters on, there will be lesser flash sales. 
 
Increasing Market Share 
So how do you increase market share in a market overcrowded with fiery competition that’s baying for your blood? 
 
For one, the era of marketing is over. You have to significantly control costs. Supply chain will become the foremost focus, R&amp;D comes second. Ones you have R&amp;D, you can experiment, and the supply chain will help reduce cost. 
 
“We’re setting up a global R&amp;D centre in Bangalore that’ll work on software and screen technologies”, <a href="http://www.businessinsider.in/searchresult.cms?query=LeEco">LeEco</a> India Head says. 
 
In case you don’t live under a rock you must have noticed there are two segments for every ‘new’ smartphone brand, a regular model, with exceptional value proposition, and a flagship segment with high-end specs. 
 
“We’re coming up with a flagship soon. However, we’re very skeptical about marketing. Marketing gimmicks never work”, Syed says. 
 
Offline Prices 
Price and specs have been the biggest weapons for newer brands launching in India. The notion is that when you set up an offline distribution network, prices go up. That’s what happened with Samsung, and other brands too. However, if the prices are higher offline, it’s not fair to the consumer. 
 
“The distribution cost is what gets added when a product goes offline. That’s built into the overall costing”, Atul winks. 
 
Differentiation: 
So how do you create differentiation? It continues to be quality at affordable price. Atul let me in on a secret. They’re actually at a loss on a per device basis. 
 “We’re an ecosystem company unlike Samsung, <keyword id="6354427" type="CITY" weightage="60" keywordseo="Apple">Apple</keyword> or Oppo, and can sell the <keyword id="310615" type="PERSON" weightage="60" keywordseo="Le">Le</keyword> 1S at Rs. 10,999 even when the industry pegs the cost of production at Rs. 16k. We can ensure that pricing because of our large volume in China and India, and don’t believe in making profits from hardware”, Atul says. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=LeEco">LeEco</a> is perfectly fine with the loss. 
 
“For us phones are just screen, we have a 650 CDN networks of which 10 are in India. Nobody has that. It helps deliver content”, Atul says. 
 
The plan is <a href="http://www.businessinsider.in/searchresult.cms?query=LeEco">LeEco</a> will churn content to earn that money back. Atul say that way the company can also monetize second hand phones. To conclude, they think they’ll win because they make it, and don’t just market it. 
 
“That’s the difference between us and marketing brands. We’ve been manufacturing in China for the last 24 years”, Syed boasts. 
 
Image credit: Indiatimes

The Future of India’s Smartphone Price War: LeEco and
Coolpad let us in on their trade secrets

Chinese mobile OEM Coolpad has announced its intentions to launch its range of smartphones in India, which is a very attractive market for new manufacturers as we've seen from the likes of Xiaomi, Gionee, Oppo etc. 
 
It is noteworthy, that Coolpad had earlier tied up with Reliance Communications to offer bundled CDMA devices but this is the first time it will be venturing solo in this space. 
 
The company's Dazen range of handsets will be launching in India soon, the company said in a statement. The manufacturer will possibly set up manufacturing units in parts of India to speed up supply. It is said that an R&amp;D facility will be launched in Bengaluru soon. 
The company will sell its smartphones in the Rs. 5,000 - 20,000 price segment, taking the likes of Xiaomi, Lenovo, Micromax, Motorola and ASUS head on. There's no word on whether the devices will be available as an exclusive through local retailers or if it will be sold through all major retailers in the country. 
 
In any case, it's good news for the Indian customers that a new budget friendly OEM is interested in setting up a base in the country. Increased competition can only mean good news for buyers as prices will inevitably see a fall. There is a also a buzz that Meizu (another popular Chinese brand) will be starting operations soon. 
 
Coming back to Coolpad, the Dazen brand is unheard of for most Indian customers, so the company will have to make sure that there is some awareness about its brand before launching devices in the country. For those unaware, the popular Micromax YU Yureka is a rebranded version of the Coolpad F2 smartphone. 
 
"We will use the strengths of Coolpad as a manufacturer and innovator and the intent is to build a software and services ecosystem solving needs of our customers that are mostly online buyers," said Varun Sharma, the CEO of Coolpad’s Indian wing. 
 
[<a href="http://www.economictimes.com/magazines/panache/chinese-smartphone-maker-coolpad-gears-up-to-hit-indian-markets/articleshow/47173264.cms">Source</a>]

Popular Chinese mobile manufacturer, Coolpad to bring its devices to India

<div class="KonaFilter image-container display-table float_right"><div><div class="image">AP</div></div></div>Cantor Fitzgerald analyst Brian White has been touring China and Taiwan this week, and filing reports on what he's hearing. 
Today, he has some bad news for Apple (and Samsung):
During today's discussions, we walked away with the clear message that the momentum remains with the China-based smartphone vendors, including Lenovo, Huawei, ZTE, Coolpad, and Xiaomi. The tone around Xiaomi was even more positive than in past trips, while Coolpad seems to be the most aggressive around pricing. 
We believe the momentum at the China-based brands is increasingly impacting Samsung, while Apple has already been struggling over the past 12-18 months. In the near term, we sensed disappointment around demand for the iPhone 5S. 
That said, we heard great enthusiasm around the potential for Apple to introduce a larger iPhone form factor in China this year with the iPhone 6. In our view, the iPhone 6 with a larger screen (e.g., 4.7-inch, 5.5-inch) has the potential to meaningfully accelerate Apple's growth trajectory in China during 2H:14. We have not heard this type of excitement in China around the iPhone in at least two years and thus we believe this could be a very special iPhone launch for Apple.
White is an Apple bull. He rates the stock a buy and has a $777 price target.

Analyst: I'm In China, And iPhone 5S Demand Is 'Disappointing' People

<div style="float: right; margin: 15px 0 20px 20px;"><table border="0" cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2"><a href="https://static-ssl.businessinsider.com/category/chart-of-the-day"> </a></td></tr><tr><td><a href="http://www.businessinsider.com/category/chart-of-the-day"></a></td><td><a href="http://www.businessinsider.com/chart-of-the-day-this-is-how-people-use-mobile-payments-2014-9"></a></td></tr></tbody></table></div>In the second quarter of 2014, five of the biggest Chinese smartphone makers - including Huawei, Xiaomi, Lenovo, Coolpad, and ZTE - accounted for about 75 million worldwide shipments. Samsung, the world's largest smartphone manufacturer, had only shipped 74 million smartphones during that time. 
Based on company data charted for us by <a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8">Business Insider Intelligence</a>, all five Chinese smartphone vendors combined to comprise about 30% of all Android phones shipped in the first quarter of the year. According to BII, these vendors, which offer quality and affordable low-end and mid-tier smartphones, will continue to drive global market growth, particularly among first-time smartphone users.
<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>

CHART OF THE DAY: Chinese Smartphones Are On The Rise

<div class="KonaFilter image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="BII" title_caption="Android continues to eat the platform market. " class="zoomin" href="https://static-ssl.businessinsider.com/image/53f38b03ecad04e34bf3ec12-960/globalsmartphoneshipmentsplatform.png"></a>BIIAndroid continues to eat the platform market. </div></div>The new iPhone will go on sale this Friday, September 19. 
<a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" target="_blank" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">BI Intelligence</a> has scoured smartphone industry research for the best data points through which to understand this massive global market. 
<a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Access The Full Smartphone Market Report And Data By Signing Up For A Free Trial Today &gt;&gt;</a>
Here are the top stats: 
<ul>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">The industry is still growing at ~20%</a>: There was 23% year-over-year growth in the second quarter, which saw 295 million smartphone shipments. Four vendors, listed in the report, grew faster than the industry at large. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Six vendors are growing faster than the industry average</a>: Four of them were China-based, including Xiaomi. The two others were Sony and Motorola. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Samsung and Apple have slipped</a>: Apple's solid growth is not enough to keep up with these vendors in the East. Samsung's shipments declined for the first time ever in the second quarter, -4% year-over-year, amid rising competition.</li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile">Windows Phone has seen a resurgence across Europe</a>: It has even surpassed Apple for the No. 2 spot in Spain. Windows Phone has firmly entrenched itself as the third-place platform in Europe with a 9% share of shipments in the second quarter of 2014. That is up from 7% in the second quarter last year and up from a 5% share two years ago</li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Chinese vendors are outselling even Samsung</a>: Combined, the five Chinese vendors outsold Samsung in the second quarter by about one million shipments. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Chinese vendors account for one-third of all Android handsets</a>: Huawei, Lenovo, Xiaomi, ZTE, and Coolpad accounted for about 30% of all Android phones shipped during the period.</li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Android is also growing in Europe</a>: It's increasing its market share of smartphone sales across Europe's five largest markets - the U.K., Germany, Italy, Spain, and France. Apple's overall Europe share, meanwhile, has dwindled.</li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Android phones dominate China and Brazil:</a> China is dominated on the OS side by Android with its 84% share of sales. Android has gained 40 percentage points of market share in Brazil over the past two years. </li>
</ul>
The report is also full of charts and data that can be downloaded and put to use.
In full, the report: 
<ul>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Examines the global smartphone platform market's recent quarterly performance</a>. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Quantifies the swift rise of Chinese vendors Huawei, Lenovo, Xiaomi, ZTE, and Coolpad</a>. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Discusses market share trends in eleven major mobile markets, including Europe, China, Japan, Brazil, and the United States</a>. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONES-2014-9-17&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Breaks down the current position of industry stalwarts Apple and Samsung amid rising competition</a>. </li>
</ul>

The State Of The Global Smartphone Industry: The Top Stats Ahead Of The iPhone 6's Opening Sales Day

If you’ve just got your hands on the new <a href="http://www.businessinsider.in/searchresult.cms?query=OnePlus+X+">OnePlus X </a>or the <a href="http://www.businessinsider.in/searchresult.cms?query=OnePlus+2">OnePlus 2</a>, there’s another new kid in the block. Recently, a few images of <keyword id="2983550" type="UNKNOWN" weightage="60" keywordseo="Oneplus-3">OnePlus 3</keyword> were leaked by mobile-dad. Here are the first impressions: 
 
Fresh Look: 
 
These could well be early renders, so the design bit is not final. However, there is no sign of fingerprint sensors. That could mean two things – the phone might use other, more advanced technology for biometric scans, or that <a href="http://www.businessinsider.in/searchresult.cms?query=Oneplus">OnePlus</a> plans to trump competition with a whole new game-plan altogether. Coolpad has dared the rest to offer scanners, and <a href="http://www.businessinsider.in/searchresult.cms?query=Oneplus">OnePlus</a> must be up for the challenge. 
 
The build materials are way different from the <a href="http://www.businessinsider.in/searchresult.cms?query=OnePlus+2">OnePlus 2.</a> The phone seems smoother, much in line with the <a href="http://www.businessinsider.in/searchresult.cms?query=OnePlus+X+">OnePlus X</a>. Just hope the back panel is not a fingerprint magnet. 
 
Anticipated Specs: The expected specs seem much more practical. The source claims the <keyword id="2210217" type="UNKNOWN" weightage="80" keywordseo="oneplus">OnePlus</keyword> 3 will have a Snapdragon 820 processor paired a Full HD screen. This is no surprise as the Snapdragon 820 is likely to be the flagship chip of choice in 2016. 
 
Surprises: 
 
There are just a few surprises that <a href="http://www.businessinsider.in/searchresult.cms?query=Oneplus">OnePlus</a> might through in. These include Secondary Camera Full HD recording, Fast Charging and NFC. It’s also hard to believe there won’t be ANY biometric scan option included. 
 
Last but not the least is the least is the launch date. <a href="http://www.businessinsider.in/searchresult.cms?query=Oneplus">OnePlu</a>s has been releasing it’s flagship devices every 6 months. That way the OnePlus 3 should be here by March. Would it? Only time would tell. 
 
Image credit: DroidLife

OnePlus
3 Images leaked, and there’s no fingerprint scanner *sigh*

India currently boasts of being the third largest <a href="http://www.businessinsider.in/searchresult.cms?query=smartphone+market">smartphone market</a> in the world. It is after China and the US. However, 2016 would see the country becoming the second biggest market. The huge potential market saw 95 brands launch over 1,137 phones in 2014 alone, and the number’s only going up this year! 
 
As the year end draws close, here’s a comprehensive list of the top 5 phones launched in 2015. We judged each phone by the following parameters – features, specs, affordability and design. 
 
Motorola Moto G (3rd Gen) – Rs. 12,999 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Motorola+Moto+G+%283rd+Gen%29+">Motorola Moto G (3rd Gen) </a>was launched in July 2015, and boy did it impress buyers and experts alike! It came with a 5” HD Screen with 299ppi. 
 
Under the hood, the <a href="http://www.businessinsider.in/searchresult.cms?query=Motorola+Moto+G+%283rd+Gen%29+">Moto G</a> is powered by a 1.4GHz quad-core Qualcomm Snapdragon 410 Processor and 2 GB RAM. It packs in 16 GB internal memory that can be expanded up to 32GB. As for the camera, it boasts of a 13 MP Primary Camera a 5 MP Selfie Camera. 
 
While the 2470mAh non-removable battery is it’s only sore point, its trump card really is it’s IPX7 Water Resistance feature that’s not available in several ‘high-end’ models. 
 
Verdict: Solid Mid Range Smartphone of 2015 
 
Coolpad Note 3 (Black) – Rs. 8,999 
 
Launched in October 2015, Coolpad Note 3 seemed to emerge as the killer in the budget category. 
 
The 5.50” beast has a resolution of 720*1280 pixels and is powered by a 1.3GHz octa-core MediaTek 6753 Processor and 3 GB RAM. 
 
It also has 16GB of internal storage that can be expanded up to 64GB. You also have a 13 MP Primary Camera and 5 MP Selfie Shooter. 
 
Apart from the usual connectivity options, the mammoth in the house here is the fingerprint scanner. Who expects stuff made for an <a href="http://www.businessinsider.in/searchresult.cms?query=iPhone">Apple iPhone</a> on a ‘budget’ smartphone? To add icing on the cake, it’s also currently available in Black. 
 
Verdict: Budget Smartphone of 2015 
 
OnePlus 2 – Rs. 24,999 
 
Launched in July this year, the <a href="http://www.businessinsider.in/searchresult.cms?query=OnePlus+2">OnePlus 2</a> was quietly rightly labeled the ‘2016 Flagship Killer’. This one had everything you wanted on steroids. 
 
Processor? - 1.8GHz Octa-core Qualcomm Snapdragon 810 
Ram? - 4GB 
Memory – 64 GB internal storage 
Battery and Display? – 5.5” Full HD Screen and 3300mAh battery. 
A: Um…but the OnePlus 2 doesn’t have a fingerprint scanner and a 21 MP Primary Camera. 
B: How much do you pay for you iPhone? 
*Silence* 
 
Verdict: Flagship of the Year - 2015 
 
Lenovo K3 Note – Rs. 9,999 
 
Launched early in March 2015, the <a href="http://www.businessinsider.in/searchresult.cms?query=K3+Note">K3 Note</a> is for the ones who ‘want big’, except for their credit card statements. 
 
At Rs 10k, this 5.5” biggie has a Full HD Screen with an unbelievable 401ppi. Under the hood it’s a 1.7GHz octa-core MediaTek MT6752 Processor that comes with 2 GB RAM. You also get 16 GB internal storage that can be expanded up to 32GB. For the camera you get a 13 MP Primary Camera and a 5 MP front camera for selfies. 
 
Apart from its slight low 2900mAh battery, and the fact that it has some lags, the Lenovo K3 is the ultimate phone for the Indian who thinks ‘bigger is better’. 
 
Verdict: The Biggie Smartphone 2015 
 
Motorola Moto E (Gen 2) – Rs. 4,999 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Moto+E+">Motorola Moto E</a> (2nd) is the titillating damsel you fantasize about. She’s the girl next door who’ll never let you down, and that’s the beauty of the deal. 
 
At Rs. 4,999, this 4.5” <a href="http://www.businessinsider.in/searchresult.cms?query=smartphone">smartphone</a> brings together the best of all worlds. It’s not for the gaming enthusiast or the selfie addict. Want to buy your mom/younger sibling their first smartphone? She’s the one to go with. She won’t intimate your grandparents or you, when you consider the gift. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Moto+E+">Moto E </a>is the ‘safe’ <a href="http://www.businessinsider.in/searchresult.cms?query=smartphone">smartphone</a> for the first-time user. It has a solid feel to it, comes featured packed for the price, and handle basic operations exceptionally well. 
 
Verdict: My First Smartphone 2015 
 
Image credit: Indiatimes

BI India Smartphones Awards 2015

<div class="KonaFilter image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="BII" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/53231d94ecad04a97b2bdd1e-960/bii_androidmanufacturershare_china.png"></a>BII</div></div>There is a huge opportunity for mobile-focused companies in China because a good third of Android devices are still controlled by "others," a long-tail of relatively small players. As the market consolidates, it will be easier for larger manufacturers, along with software and app vendors, to make money there. 
Samsung is strong in China's Android market - it's arguably the non-local company that has been most successful in the local mobile industry. But Chinese contenders are coming on strong, too. 
Together, the six big local smartphone manufacturers have a bigger share of active Android devices than Samsung. 
<a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">In a new report from BI Intelligence</a>, we explain why global consumer Internet, software, and mobile companies will increasingly need to work with Android-focused Chinese companies like Xiaomi and Lenovo - not to mention Huawei, ZTE, Coolpad, and OPPO - if they don't want to miss out on mobile's next growth phase in emerging markets. We also take a deep dive into India's smartphone market, and the role of local players there.
<a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile">Access The Full Report And Data By Signing Up For A Free Trial Today &gt;&gt;</a>
<div class="KonaFilter image-container float_right" style="width:400px"><div class="image">ReutersXiaomi CEO Lei Jun</div></div>Here are the takeaways on the Android market in China: 
<ul>
<li>Local manufacturers Lenovo, OPPO, and Huawei all increased their market share of China's smartphone installed base over the course of 2013. </li>
<li>Xiaomi - which actually equips its phones with its own forked version of Android known as Miui - has held its own. So has Coolpad, aka Yulong. </li>
<li>Meanwhile, the "others," generic Android-powered smartphone brands, are seeing their share of the smartphone base shrink as the Chinese Android market consolidates.</li>
<li>For comparison, Apple is believed to control anywhere from one-fifth to one-third of the Chinese smartphone installed base. </li>
</ul>
In full, the report: 
<ul>
<li><a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Discusses the innovative strategies and international ambitions of the seven key Chinese and Indian manufacturers, who are the new 'gatekeepers' in mobile</a></li>
<li><a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Dives into local contexts in China and India and how these unique tech and Internet markets have shaped the new smartphone giants' rise</a></li>
<li><a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Analyzes the key role played by these local manufacturers in supplying smartphones that meet the unique needs of local carriers and consumers</a></li>
<li><a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Explains why Xiaomi is called the "Apple of China," but why the "Amazon of China" might be a better explanation of how it runs its hardware business</a></li>
<li><a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Describes India's great potential as a smartphone and mobile software market and why it has lagged until now</a></li>
<li><a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Includes all the data on the top local manufacturers in India and China and how they compare to Apple and Samsung in market share and other measures</a></li>
<li><a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Discusses the rise of Lenovo to its current status as the world's third-largest smartphone manufacturer</a></li>
</ul>
<a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile">The report is full of charts and data that can be easily downloaded and put to use</a>.
<a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">For full access to the report on The New Smartphone Giants sign up for a free trial subscription today</a>.<a href="https://intelligence.businessinsider.com/why-the-next-apple-or-samsung-will-come-from-india-or-china-2014-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-Xiaomi-2&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');"></a>

These Are The Companies That Control The Android Smartphone Market In China

<div class="KonaFilter image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="BII" title_caption="Samsung and Apple's market share is slipping. " class="zoomin" href="https://static-ssl.businessinsider.com/image/54072142ecad04e478b02c97-960/smartphonevendormarketshare-1.png"></a>BIISamsung and Apple's market share is slipping. </div></div>With the mobile industry gearing up for Apple's device launch day September 9, it's a good time to take stock of the global smartphone market.
The market has become much more competitive recently, particularly among smartphone brands. The two leaders, Apple and Samsung, are losing share to manufacturers out of China and elsewhere. 
In <a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" target="_blank" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">BI Intelligence's new quarterly update on the smartphone industry</a>, we also find that Android, Google's mobile operating system, has gained on Apple's iOS platform in many markets globally. 
<a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Access The Full Report And Data By Signing Up For A Free Trial Today &gt;&gt;</a>
Here are some of the top data points and current trends in the global smartphone market, on both the hardware and software side: 
Hardware - 
<ul>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Overall the industry is still growing at a healthy clip, with 23% year-over-year growth in the second quarter</a>, which saw 295 million smartphone shipments. Four vendors, listed in the report, grew faster than the industry at large. ZTE had an off quarter and grew only 2%. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Samsung and Apple have slipped</a>. Apple's solid growth is not enough to keep up with these vendors in the East. Samsung's shipments declined for the first time ever in the second quarter, -4% year-over-year, amid rising competition.</li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Chinese vendors are outselling Samsung</a>: Combined, the five Chinese vendors outsold Samsung in the second quarter by about one million shipments. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Chinese vendors account for one-third of all Android handsets</a>: Huawei, Lenovo, Xiaomi, ZTE, and Coolpad accounted for about 30% of all Android phones shipped during the period.</li>
</ul>
Software - 
<ul>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Android is increasing its market share of smartphone sales across Europe's five largest markets</a> - the U.K., Germany, Italy, Spain, and France. Apple's overall Europe share, meanwhile, has dwindled.</li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">China is dominated on the OS side by Android with its 84% share of sales</a>. It is a two-horse platform race - no other platform comes close to Apple's second place share of 13%.</li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Android has gained 40 percentage points of market share in Brazil over the past two years</a>. Meanwhile, the "Other" category in Brazil, which includes Symbian and other platforms, has almost disappeared. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Windows Phone has seen a resurgence across Europe</a>: It has even surpassed Apple for the No. 2 spot in Spain. Other platforms control negligible shares. It has firmly entrenched itself as the third-place platform in this lucrative market with a 9% share of shipments in the second quarter of 2014. That is up from 7% in the second quarter last year and up from a 5% share two years ago</li>
</ul>
The report is also full of charts and data that can be downloaded and put to use.
In full, the report: 
<ul>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Examines the global smartphone platform market's recent quarterly performance</a>. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Quantifies the swift rise of Chinese vendors Huawei, Lenovo, Xiaomi, ZTE, and Coolpad</a>. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Discusses market share trends in eleven major mobile markets, including Europe, China, Japan, Brazil, and the United States</a>. </li>
<li><a href="https://intelligence.businessinsider.com/the-smartphone-market-report-q3-breaking-down-the-platform-and-vendor-wars-in-markets-across-the-globe-2014-8?utm_source=House&amp;utm_medium=Edit&amp;utm_term=M-SMPHONEQ3-2014-9-3&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Breaks down the current position of industry stalwarts Apple and Samsung amid rising competition</a>. </li>
</ul>
<div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image"><a title_source="BII" title_caption="Android continues to eat the platform market. " class="zoomin" href="https://static-ssl.businessinsider.com/image/53f38b03ecad04e34bf3ec12-960/globalsmartphoneshipmentsplatform.png"></a>BIIAndroid continues to eat the platform market. </div></div></div>

THE SMARTPHONE MARKET REPORT: The State of The Global Handset Industry Ahead Of Apple's Launch Day

<div class="KonaFilter image-container float_right"><div class="image">AP</div></div>Apple has just a sliver of the smartphone market in China, according to the latest numbers from IDC, <a href="http://blogs.wsj.com/digits/2014/02/18/apple-gains-some-ground-in-china-smartphone-market/">via WSJ</a>.
Here, in order of size are the five biggest smartphone sellers in mainland China, per IDC:
<ul>
<li>Samsung, 19%</li>
<li>Lenovo, 13%</li>
<li>Coolpad, 11%</li>
<li>Huawei, 10%</li>
<li>Apple, 7%</li>
<li>Xiaomi, 6%</li>
</ul>
Apple gained a percentage of share last quarter thanks to iPhone 5S sales, but as you can see, it's still a distant fourth.
The good news for Apple: Even with a small slice of the market, <a href="http://www.businessinsider.com/apple-q1-earnings-2014-1">sales in China were up 20% last quarter</a>.
Even better news: The iPhone is now on China Mobile, the biggest carrier in China. That should help boost sales.
The truth of the matter is that the iPhone is expensive in China, and odds are that Apple will never lead in market share.
The Chinese market is big enough, however, that Apple can continue to grow sales at the high end, even with a tiny share of the market. Just don't expect mega growth.

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