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1 min read

Consumer perspectives on sustainability: Insights from Bain & Co.'s survey

Consumer perspectives on sustainability: Insights from Bain & Co.'s survey

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1 min read

Why 1 in 2 Indians reject bank applications: FICO survey insights

Why 1 in 2 Indians reject bank applications: FICO survey insights

Business Insider Latest Story Image
1 min read

Indian consumers shift gears toward luxury and sustainability in the auto sector: Survey

Consumers in India show a growing interest in premium and sustainable vehicles, with 85% leaning to…

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3 mins read

The power of passions: Tapping into consumers' emotional bonds

Raja Rajamannar, CMO of Mastercard, says that embracing a passion-based approach in marketing can …

Raja Rajamannar   


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3 mins read

Weekend wrap: IPO myths, quick commerce gone wrong and more

This week's business and finance roundup explores underwhelming returns from India's largest IPOs, …

Business Insider Latest Story Image
2 mins read

Smile for success: Airbnb hosts with smiling profile photos get more bookings, even for properties in high-crime areas!

The findings show that smiling Airbnb hosts, particularly those with higher listing uncertainties, …

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2 mins read

A guide on spotting fake reviews and being a savvy online consumer

Deceptive endorsements, crafted to manipulate and mislead, can wreak havoc on a business's reputati…

Business Insider Latest Story Image
3 mins read

AI can power better product development based on consumer needs, says Yale marketing professor

Companies are adopting generative AI to assist in product development, using the tech to comb throu…

Erica Sweeney   


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1 min read

Biden nominates Indian-American VC for key post

US President Joe Biden has nominated Indian-origin global venture capitalist Deven Parekh to the Bo…

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3 mins read

Consumers fended off a recession but keep spending like there's no tomorrow

People are saving less, raiding their nest eggs, and racking up record amounts of credit-card debt.…

Theron Mohamed   


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2 mins read

From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

The conversation delved into the significance of generative AI in enhancing customer experienc…

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2 mins read

Consuming excessive salt and inadequate potassium, protein is making North Indians prone to life-threatening diseases: Study

Amidst the rich palette of North India's culinary legacy, where each dish tells a story of traditio…

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2 mins read

Fuel price surge: Oil companies spike commercial LPG rates, impacting metro consumers

According to the latest updates, the retail sales price of a 19 kg commercial LPG cylinder in Delhi…

ANI   


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2 mins read

RBI's vigilance: New consumer credit norms to bolster India's financial stability amidst surging loan growth

In a proactive move aimed at mitigating potential systemic risks associated with the rapid growth o…

ANI   


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3 mins read

Crude oil market at the crossroads — S&P Global Commodity insights unveils in-depth 2024 energy outlook

According to S&P Global, against the backdrop of a turbulent global stage, characterized by economi…

ANI   


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3 mins read

The rising affluence of small town consumers driving demand for premium products

India’s small towns have been running behind big cities for a long time — but that’s no longer true…

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2 mins read

60% of Indian CEOs plan to increase growth investments: Arthur D Little

33% of the Indian CEOs surveyed had an optimistic view about the economic outlook over the next 3-5…

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4 mins read

2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report

As per Gipsi's report, the deprivation of good news in 2020 makes good news an essential in 2021

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3 mins read

6 in 10 Indians slash discretionary spending as inflation bites, says PwC survey

Indian consumers are adopting cost-saving behaviors due to the financial stress caused by high infl…

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4 mins read

Consumer Insights: When humans become data, how do you keep it human?

Brands know their consumers like we know our closest friends.