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Consumer perspectives on sustainability: Insights from Bain & Co.'s survey
Consumer perspectives on sustainability: Insights from Bain & Co.'s survey
Why 1 in 2 Indians reject bank applications: FICO survey insights
Why 1 in 2 Indians reject bank applications: FICO survey insights
Indian consumers shift gears toward luxury and sustainability in the auto sector: Survey
Consumers in India show a growing interest in premium and sustainable vehicles, with 85% leaning to…
The power of passions: Tapping into consumers' emotional bonds
Raja Rajamannar, CMO of Mastercard, says that embracing a passion-based approach in marketing can …
Raja Rajamannar
Weekend wrap: IPO myths, quick commerce gone wrong and more
This week's business and finance roundup explores underwhelming returns from India's largest IPOs, …
Smile for success: Airbnb hosts with smiling profile photos get more bookings, even for properties in high-crime areas!
The findings show that smiling Airbnb hosts, particularly those with higher listing uncertainties, …
A guide on spotting fake reviews and being a savvy online consumer
Deceptive endorsements, crafted to manipulate and mislead, can wreak havoc on a business's reputati…
AI can power better product development based on consumer needs, says Yale marketing professor
Companies are adopting generative AI to assist in product development, using the tech to comb throu…
Erica Sweeney
Biden nominates Indian-American VC for key post
US President Joe Biden has nominated Indian-origin global venture capitalist Deven Parekh to the Bo…
Consumers fended off a recession but keep spending like there's no tomorrow
People are saving less, raiding their nest eggs, and racking up record amounts of credit-card debt.…
Theron Mohamed
From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?
The conversation delved into the significance of generative AI in enhancing customer experienc…
Consuming excessive salt and inadequate potassium, protein is making North Indians prone to life-threatening diseases: Study
Amidst the rich palette of North India's culinary legacy, where each dish tells a story of traditio…
Fuel price surge: Oil companies spike commercial LPG rates, impacting metro consumers
According to the latest updates, the retail sales price of a 19 kg commercial LPG cylinder in Delhi…
ANI
RBI's vigilance: New consumer credit norms to bolster India's financial stability amidst surging loan growth
In a proactive move aimed at mitigating potential systemic risks associated with the rapid growth o…
ANI
Crude oil market at the crossroads — S&P Global Commodity insights unveils in-depth 2024 energy outlook
According to S&P Global, against the backdrop of a turbulent global stage, characterized by economi…
ANI
The rising affluence of small town consumers driving demand for premium products
India’s small towns have been running behind big cities for a long time — but that’s no longer true…
60% of Indian CEOs plan to increase growth investments: Arthur D Little
33% of the Indian CEOs surveyed had an optimistic view about the economic outlook over the next 3-5…
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
As per Gipsi's report, the deprivation of good news in 2020 makes good news an essential in 2021
6 in 10 Indians slash discretionary spending as inflation bites, says PwC survey
Indian consumers are adopting cost-saving behaviors due to the financial stress caused by high infl…
Consumer Insights: When humans become data, how do you keep it human?
Brands know their consumers like we know our closest friends.