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<ul><li><keyword id="155484" type="General" weightage="100" keywordseo="salesforce" source="Orion">Salesforce</keyword> unveils <keyword id="17637426" type="General" weightage="50" keywordseo="marketing-gpt" source="Orion">Marketing GPT</keyword> and <keyword id="17637427" type="General" weightage="20" keywordseo="Commerce-GPT" source="Orion">Commerce GPT</keyword>. The new marketing solution will enable marketers to automatically generate personalised emails, smarter audience segments, and marketing journeys.</li><li>With Commerce <keyword id="834899" type="General" weightage="80" keywordseo="gpt" source="Orion">GPT</keyword>, brands will be able to deliver personalised shopping experiences and offers that adapt to their customers’ needs, using GPT-powered dynamic buying journeys. </li><li>Research shows that marketers expect generative AI to save them over five hours of work per week – the equivalent of over a month per year.</li></ul> The chief executive officer of a large services company in India was once asked why emails to customers were not personalised and his answer was that to personalise content at scale was a problem.The company continues to send “Dear Customer” emails even today. Artificial intelligence and GPT may be able to solve many of these problems that large customer centric companies face. Global CRM major Salesforce today unveiled two such products that would enable personalisation content at scale for internet companies. With technology companies rapidly embracing language models like GPT (generative pre-trained transformer), the problem of personalisation at scale can easily be solved. Artificial intelligence has been around for a while and companies have used these intelligent tools to engage with their consumers better backed by their own historical data. But with GPT, translating data intelligence into action is possible. Salesforce is of the view that one of the many problems that internet companies have faced has been around creating personalised content at scale and coming up with promotional material quickly that is suited to different customer segments. At its annual jamboree Salesforce Connections this year, the CRM company unveiled solutions aimed at solving many of these problems. Its key offerings include: Marketing GPT, Commerce GPT, Segment Intelligence For Data Cloud, Rapid Identity Resolution and Segmentation and Commerce Concierge Experience. All these are aimed at internet companies that want to better serve their customers across channels. According Salesforce’s research, marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it. Marketing can be tedious because it requires companies to analyse enormous amounts of data before they can create promotional literature. Given that Salesforce already offers cloud services where customer data sits, on top of this offering it has layered its AI capabilities to personalise content and experiences for customers. Addressing the media, Stephen Hammond, EVP and GM Cloud Services, said: “We are excited to be launching Marketing GPT, which is our new AI connected system that connects AI to data to CRM using the world’s most trusted CRM system. This system will bring together the combination of AI from our historical systems and machine learning to build deep personalisation at scale. This will be combined with natural language that will enable marketers to interface with AI in a manner they can create content and engage with their consumers.” Internet companies are now seeing a lot of momentum in the connected journey of customers – from marketing to commerce to service. Artificial intelligence is today enabling companies to connect with consumers at scale by personalising experiences. Salesforce has been in a position to enable companies to transition from software to cloud and now it is pioneering the shift from cloud to AI, said Hammond. The reason why Salesforce is able to create a system that can belt out personalised content so fast is because of the underlying system across Salesforce that stores its customers’ data on marketing, commerce, service and sales systems. In one system you get a full picture of the consumer thanks to the data sitting on the cloud. For companies looking at using these AI enabled products of Salesforce, enough measures have been taken to protect consumer data, which will never be shared with third parties. Salesforce has also launched Rapid Identity Resolution and Segmentation. Consumers like engaging with brands through a variety of devices. Salesforce’s Rapid Identity Resolution and Segmentation will allow users to identify customers across devices and yet offer personalised experiences. This rapid identity identification segmentation allows systems using AI to be able to discover users. One of the hardest challenges while creating content is the ability to create the right kind of content that can engage the broad audience. Coming up with subject lines and body content at scale has been a challenge. Now using GPT, companies can bring in assisted experience for marketers who can engage consumers by using AI to create content at scale. Salesforce has a new offering that will help companies achieve their business goals faster with the help of Commerce GPT. Michael Affronti, SVP and GM Cloud Commerce at Salesforce, announced the launch of Commerce GPT platform. He said: “We have rebuilt our commerce cloud with AI, data and CRM technology. Customers will simply need to type in the instruction that they want to liquidate an outdated product line and Commerce GPT will understand the intent and will recommend the store front designs, merchandising set-ups and promotions inside the marketing cloud.” Salesforce is also launching a Commerce Concierge Experience, which is an application experience built on top of Commerce GPT that will deliver a sort of lifelike white glove concierge experience using bot technology and generative technology to help our customers drive one to one personalisation experience when their customers reach out on almost any messaging channel. According to Affronti, “It is the next platform for customer interaction when it comes to brands engaging with consumers.” Artificial Intelligence may be the next big disruptor in business, but at each of these steps human intervention will be needed. However, digital marketing companies need to beware as GPT can create content much faster at scale.

Salesforce unveils disruptive AI-backed solutions that can create personalised content in a single click

<ul class="summary-list"><li>Amazon is working on a new AI model that could challenge the likes of ChatGPT and Bard.</li><li>The new model, which is codenamed "Olympus," is reportedly twice the size of OpenAI's GPT-4. </li></ul>Amazon is building a new AI model codenamed "Olympus" as it seeks to catch up with rivals OpenAI and Google.The tech and commerce giant is developing the large language model with the aim of incorporating it into its online store and Alexa smart speakers, according to <a target="_blank" href="https://affiliate.insider.com?h=0083005cadc2c3bbecde551271e8f1010a3770bd87bf0af0b3b18cbd2c3d1e93&amp;postID=654b6408fe456b34e609bc85&amp;postSlug=amazon-is-building-ai-model-olympus-compete-with-openai-google-2023-11&amp;site=bi&amp;u=https%3A%2F%2Fwww.theinformation.com%2Fbriefings%2Famazon-developing-olympus-ai-to-narrow-gap-with-microsoft-openai">a report by The Information</a>.The model could reportedly be unveiled as soon as December. It comes as Amazon gears up to enter the AI arms race, with the company announcing a $4 billion investment in <a target="_blank" href="https://www.businessinsider.com/amazon-invests-4-billion-in-anthropic-2023-9">AI startup Anthropic</a> in September.The commerce giant has made AI a priority as it seeks to build products that can compete with the likes of ChatGPT and Bard, with CEO <a target="_blank" href="https://www.businessinsider.com/andy-jassy">Andy Jassy</a> taking direct oversight over the group building Amazon's most ambitious models.The latest of these could potentially be one of the largest AI models ever built. <a target="_blank" href="https://www.reuters.com/technology/amazon-sets-new-team-trains-ambitious-ai-model-codenamed-olympus-sources-2023-11-08/">Reuters reported</a> that "Olympus" has two trillion parameters compared to GPT-4's one trillion – although experts have warned that larger models are <a target="_blank" href="https://twitter.com/ylecun/status/1706572652742324425">not necessarily more capable</a> than those with fewer parameters.Amazon reportedly <a target="_blank" href="https://affiliate.insider.com?h=0083005cadc2c3bbecde551271e8f1010a3770bd87bf0af0b3b18cbd2c3d1e93&amp;postID=654b6408fe456b34e609bc85&amp;postSlug=amazon-is-building-ai-model-olympus-compete-with-openai-google-2023-11&amp;site=bi&amp;u=https%3A%2F%2Fwww.theinformation.com%2Fbriefings%2Famazon-developing-olympus-ai-to-narrow-gap-with-microsoft-openai">delayed the launch of another AI model Titan, last yea</a><a target="_blank" href="https://affiliate.insider.com?h=e620a753a10e3e4f89c506d938c16beea9ea8067f4fed0796d416a2aaaf32d8e&amp;postID=654b6408fe456b34e609bc85&amp;postSlug=amazon-is-building-ai-model-olympus-compete-with-openai-google-2023-11&amp;site=bi&amp;u=https%3A%2F%2Fwww.theinformation.com%2Farticles%2Fhow-aws-stumbled-in-ai-giving-microsoft-an-opening">r</a> due to technical issues and the launch of ChatGPT, which executives felt was far superior to Amazon's offering.Since then, Amazon has sought to rapidly close the gap. The company is developing a "conversational shopping agent" known as <a target="_blank" href="https://www.businessinsider.com/amazon-ai-change-how-you-shop-online-project-nile-2023-10"> "Project Nile"</a> for its online store, and announced in September that it would integrate generative AI into its Alexa smart speaker.The new AI features, which are built on a custom large language model, promise to enable Alexa to <a target="_blank" href="https://www.bloomberg.com/news/articles/2023-09-20/amazon-rolls-out-generative-ai-alexa-launches-new-speakers">hold conversations with users</a>, compose messages, and answer more complex queries.Alexa's AI tools are still being previewed among select users, and Amazon has hinted that in the future it may <a target="_blank" href="https://www.businessinsider.com/amazon-could-introduce-alexa-subscription-outgoing-executive-says-2023-9">charge a subscription fee to access them</a>.Amazon declined to comment when contacted by Insider.

Amazon is reportedly racing to build an AI model called Olympus to take on ChatGPT and Bard

<ul class="summary-list"><li>It's only getting harder to hire workers with <a target="_blank" href="https://www.businessinsider.com/how-to-get-job-ai-skills-pay-raise-work-2023-12">AI skills</a>. </li><li>The CEO of an AI startup said he couldn't poach a Meta employee because it didn't have enough GPUs. </li></ul>Recruiting AI talent appears to be a tough feat for some companies.Aravind Srinivas, the founder and CEO of <a target="_blank" href="https://www.businessinsider.com/perplexity-raising-new-funding-generative-ai-2024">Perplexity</a>, an AI-powered question-and-answer engine, described his interaction with a job candidate that reflects just how hard it can be to hire people with generative AI skills."I tried to hire a very senior researcher from Meta, and you know what they said? 'Come back to me when you have 10,000 H100 GPUs'," Srinivas said on a recent episode of the advice podcast "<a target="_blank" href="https://www.joincolossus.com/episodes/17619043/srinivas-building-an-answer-engine?tab=blocks">Invest Like The Best</a>." H100 GPUs refer to Nvidia's highly coveted graphic processing units that tech giants like <a target="_blank" href="https://www.businessinsider.com/meta-zuckerberg-stockpile-tech-hottest-commodity-nvidia-chips-semiconductors-2024-1?utm_medium=social&amp;utm_source=linkedin&amp;utm_campaign=insider-sf">Meta</a>, OpenAI, and Google use in their data centers to power and train their AI chatbots."That would cost billions and take 5 to 10 years to get from Nvidia," Srinivas said.Limited funds — combined with a chip shortage — may be one reason Perplexity, which powers its Q&amp;A engine using GPT-4, has found it tough to find the talent required to create a large language model, Srinivas said."People don't want to leave because when you don't have anything when they have peers to work with, and when they already have a great experimentation stack and existing models to bootstrap from, for somebody to leave, it's a lot of work," the CEO said. "You have to offer such amazing incentives and immediate availability of compute. And we're not talking of small compute clusters here."The CEO added that even if smaller firms like Perplexity are finally able to get Nvidia's chips, they'll continue to fall behind because of AI's rapid speed of development.That could make it even harder to secure AI talent in the future."By the time you waited and got the money and booked the cluster and got it, the guys working here will have already made the next-generation model," Srinivas said, referring to AI talent at major tech companies."They're like, 'Look, the world has changed, I'm already in the next generation,'" he added. "'I'll come when the next version of the model is finished training. This time, you come back to me when you have 20,000 H100s.'"Srinivas and Meta didn't immediately respond to Business Insider's request for comment before publication.There has been a rapid uptick in interest in <a target="_blank" href="https://www.businessinsider.com/ai-booming-is-phd-necessary-machine-learning-jobs-workers-2024-1">AI skills</a> like machine learning and data engineering since OpenAI launched ChatGPT in November 2022. Companies like Amazon, Netflix, and Meta have offered salaries as high as <a target="_blank" href="https://www.businessinsider.com/hinge-meta-nvidia-amazon-walmart-offering-high-salaries-ai-jobs-2023-8">$900,000 a year </a>to attract generative AI talent, and <a target="_blank" href="https://www.businessinsider.com/ai-jobs-pay-non-tech-companies-how-to-find-2023-7">non-tech companies </a>across the education, healthcare, and legal sectors have been looking to fill roles with workers who know how to use AI.While Big Tech companies may employ workers who can create AI models that generate desirable outputs, Srinivas believes that skillset alone isn't enough to make AI tools useful."You have to post-train them and address the long tail of issues you get on serving a product," the CEO said.Post-training expertise — like knowing how to reduce a chatbot's factual inaccuracies — is an important skill that employees from industries like crypto or e-commerce can quickly learn, Srinivas said.Leaning into that skillset, the CEO said, will help AI companies like Perplexity stand out in a sector dominated by Big Tech."You have tremendous advantage to create a lot of value," he said about post-training skills. "And we are focused on that."

CEO says he tried to hire an AI researcher from Meta, and was told to 'come back to me when you have 10,000 H100 GPUs'

<ul class="summary-list"><li>Generative AI is making it easier to work multiple jobs at the same time. </li><li>AI tools will lift earnings from multiple jobs by at least $83 billion by 2030, Morgan Stanley says.</li></ul>If <a target="_blank" href="https://www.businessinsider.com/how-to-create-ai-materials-resources-guide-2023-9">AI</a> can <a target="_blank" href="https://www.businessinsider.com/chatgpt-jobs-at-risk-replacement-artificial-intelligence-ai-labor-trends-2023-02">do some of your job</a>, why not take another one on the side?That's the thinking behind a big new study released this week by researchers at Morgan Stanley.The investment bank conducted surveys in several countries, including the US, UK, and India, to get a sense for how many people have or plan to take on <a target="_blank" href="https://www.businessinsider.com/how-genz-working-2-remote-jobs-gets-away-with-it-2023-5">multiple jobs</a> or set up multiple earnings streams in other ways. Official data tracked by Morgan Stanley shows 5% of the population working multiple jobs, with that growing 5% a year. Unofficial data suggests it's more like 8-10% of the population, with interest in multiple jobs growing more than 18% a year, the bank's researchers wrote in a note to clients. The bank conducted a similar study about a year ago, and since then the multi-job trends has picked up, with the rise of <a target="_blank" href="https://www.businessinsider.com/generative-ai-threat-to-saas-companies-software-as-a-service-2023-5">generative AI</a> powering the change. "The main driver which has changed since our original thesis is the advent of cheap or free and rapidly democratised access to generative AI tools," the researchers wrote. They forecast $400 billion in income from multiple jobs by 2030, with generative AI contributing about $83 billion of that. In a much more bullish scenario, the bank sees $1.4 trillion in multi-earning income, with generative AI kicking in $300 billion of that. <div type="image" title="A chart from a Morgan Stanley report" height="486" width="781" msid="103807851" hostid="261"></div>There's been an explosion of AI tools in the past year, including <a target="_blank" href="https://www.businessinsider.com/school-is-back-chatgpt-mainly-tool-cheating-homework-2023-9">ChatGPT</a>, DALL-E, and <a target="_blank" href="https://www.businessinsider.com/openai-gpt4-ai-model-got-lazier-dumber-chatgpt-2023-7">GPT-4</a> from <a target="_blank" href="https://www.businessinsider.com/openais-latest-chatgpt-version-hides-training-on-copyrighted-material-2023-8">OpenAI</a>, Bard and underlying AI models from Google, Claude 2 from Anthropic, and Midjourney. These services can answer questions convincingly, generate images on command, complete software code, and perform a host of other tasks. With these new tools, employees suddenly have ways of producing work more quickly than before, making it easier to juggle multiple jobs. Morgan Stanley noted a 14% lift in call center productivity and a 55% boost for writing code, as examples. Side hustles where generative AI can help include affiliate marketing, e-commerce dropshipping, content creation, tutoring, graphic and web design, programming, and renting rooms or other space, according to Morgan Stanley. In content creation and e-commerce, 37% and 34% of respondents respectively said their income had been boosted with the help of generative AI tools.The average multi-earner is making $8.50 an hour when using generative AI, and $7 an hour without the technology, Morgan Stanley's surveys found. Multi-earning in the US has increased 11% in the past year, the survey work also found.

HustleGPT: Generative AI will boost income and help millions of workers take on second and third jobs, Morgan Stanley predicts.

<ul class="summary-list"><li>Money is pouring into artificial intelligence — which means more jobs in the space. </li><li>Companies across industries have ramped up their efforts to<a target="_blank" href="https://www.businessinsider.com/hinge-meta-nvidia-amazon-walmart-offering-high-salaries-ai-jobs-2023-8"> hire workers who know how to use AI</a>. </li></ul>Artificial intelligence may have experienced the rapid escalation that characterizes a bubble — but there are no signs that it's going to burst.Within two months of OpenAI launching its <a target="_blank" href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1">AI chatbot ChatGPT</a> last November, it surpassed 100 million monthly users. Ever since, money has been pouring into the space.Major tech companies like <a target="_blank" href="https://www.businessinsider.com/microsoft-investing-billions-into-chatgpt-creator-openai-partnership-2023-1">Microsoft</a>, <a target="_blank" href="https://www.businessinsider.com/amazon-invests-4-billion-in-anthropic-2023-9">Amazon</a>, and <a target="_blank" href="https://www.businessinsider.in/business/corporates/news/google-to-invest-2-bn-in-openais-rival-ai-company-anthropic-report/articleshow/104782065.cms">Google</a> have invested billions in deals with AI companies like OpenAI and Anthropic, while venture capital firms have placed eight-figure bets on <a target="_blank" href="https://www.businessinsider.com/the-most-promising-artificial-intelligence-startups-of-2023-2023-8">AI startups</a>. And companies from <a target="_blank" href="https://www.businessinsider.com/ey-ernst-young-consulting-invests-ai-strategy-training-model-tools-2023-9">consulting firms</a> to <a target="_blank" href="https://www.businessinsider.com/how-canva-uses-chatgpt-ai-enterprise-save-time-improve-products-2023-11">graphic design platforms</a> are putting resources into internal artificial intelligence strategies.It doesn't look like the money is going away: While some experts compare the growth of AI to the dot-com bubble of the late 1990s, researchers at Goldman Sachs have argued that there will be no burst and that <a target="_blank" href="https://markets.businessinsider.com/news/stocks/ai-stocks-arent-bubble-with-plenty-more-to-come-goldman-2023-9">AI stocks will continue to grow</a>.More money in AI means more <a target="_blank" href="https://www.businessinsider.com/ai-jobs-pay-non-tech-companies-how-to-find-2023-7">jobs in AI</a>, and companies big and small are now on the hunt for AI talent. These AI jobs range from software developers and machine learning engineers building in-house AI tools to <a target="_blank" href="https://www.businessinsider.com/prompt-engineering-ai-chatgpt-jobs-explained-2023-3">prompt engineers</a> that fine tune AI chatbots to produce the best outputs.Generative AI has even created a cottage industry of side hustles like <a target="_blank" href="https://www.businessinsider.com/chatgpt-courses-instruction-academic-lucrative-side-hustle-2023-4">ChatGPT course instruction</a>, <a target="_blank" href="https://www.businessinsider.com/ai-content-editing-new-freelance-side-hustle-emerges-2023-10">AI content editing</a>, and <a target="_blank" href="https://www.businessinsider.com/make-7-figures-revenue-newsletter-artificial-intelligence-chatgpt-2023-6">newsletters focused on AI-news</a>.<h2>Companies are looking for AI expertise </h2>The number of <a target="_blank" href="https://www.businessinsider.com/ai-job-descriptions-add-chatgpt-skills-to-linkedin-profiles-2023-8">job postings mentioning GPT or ChatGPT</a> on LinkedIn has grown 21-times since the chatbot came out last year, according to an August report from the company. Forty-four percent of US executives surveyed by LinkedIn in June said they plan to increase their use of AI at their organization in the next year."As companies are always looking for ways to increase productivity and drive revenue, it makes sense that more companies would be looking for people who know how to use these emerging AI tools," Karin Kimbrough, LinkedIn's chief economist, previously told Insider.Earlier this year, Meta, Netflix, and Apple posted listings for <a target="_blank" href="https://www.businessinsider.com/hinge-meta-nvidia-amazon-walmart-offering-high-salaries-ai-jobs-2023-8">AI-related jobs</a> — some offering salaries as high as $900,000 a year — and non-tech companies in the healthcare, education, and legal industries are also looking to <a target="_blank" href="https://www.businessinsider.com/ai-jobs-pay-non-tech-companies-how-to-find-2023-7">hire workers who know how to use AI</a> tools like ChatGPT."It's pervasive. It's going to be applied pretty much in every sector," Daron Acemoglu, an economist at MIT, previously told <a target="_blank" href="https://www.businessinsider.com/ai-chatgpt-replace-jobs-unemployment-salaries-technology-economist-daron-acemoglu-2023-9">Insider.</a><a target="_blank" href="https://www.businessinsider.com/how-to-get-ai-job-career-ibm-nvidia-recruiters-advice-2023-10">To land a job in AI</a>, hiring leaders at companies like Nvidia and IBM suggest applicants emphasize their coding and machine learning skills; attach links to past AI projects in their résumés; and demonstrate their expertise during the interview. Recruiters also suggest applicants articulate how they're using generative AI in their daily lives, and that they follow the latest AI trends and research closely.<h2>Another option: start your own thing</h2>Some people betting on AI are choosing a more entrepreneurial approach: One Gen Zer quit his job at an e-commerce startup to focus on building out his <a target="_blank" href="https://www.businessinsider.com/chatgpt-courses-instruction-academic-lucrative-side-hustle-2023-4">ChatGPT course</a>, which brought in $52,000 in revenue in just four months. A former crypto trader made more than $175,0000 in less than a month teaching people <a target="_blank" href="https://www.businessinsider.com/how-former-crypto-trader-made-over-100k-teaching-ai-chatgpt-2023-8">how to use AI to grow their businesses.</a>Whether you want to leave everything behind for an entirely new career in AI or just become more familiar with chatbots, embracing the technology could be what saves you."AI won't take your job," <a target="_blank" href="https://www.businessinsider.com/ai-wont-take-your-job-someone-who-uses-it-might-2023-5">economist Richard Baldwin</a> said during the 2023 World Economic Forum's Growth Summit. "It's somebody using AI that will take your job."Do you have an interesting story to share on how you switched careers to pursue AI? Contact Insider's Aaron Mok at amok@insider.com

AI investment is growing, and so are the career opportunities  

<ul><li><keyword id="15681942" type="General" weightage="100" keywordseo="chatgpt" source="Orion">ChatGPT</keyword> is now being used by businesses to improve customer experience.</li><li>Companies like <keyword id="155484" type="General" weightage="80" keywordseo="salesforce" source="Orion">Salesforce</keyword>, Air India, Duolingo, and others use ChatGP- powered tools in their businesses.</li><li>Here are some of the top companies that are using ChatGPT.</li></ul>ChatGPT, the <keyword id="6171891" type="General" weightage="20" keywordseo="ai-chatbot" source="Orion">AI chatbot</keyword> developed by OpenAI, has recently become one of the most popular tools for its ability to solve problems and quickly answer users' queries. Some of the companies were initially hesitant to use tools such as<a href="https://www.businessinsider.in/tech/news/chatgpt-plus-subscription-price-benefits-and-more-other-information/articleshow/98803997.cms"> ChatGPT</a>, but it is now being seen as an important tool to boost productivity and consumer experience. Companies have now started to use and integrate ChatGPT into their businesses. Here are some of the companies that are using ChatGPT – <cmsannotation type="cmsannotation" annotationid="Companies using ChatGPT" comment="subhead" text="Companies using ChatGPT"><keyword id="16902419" type="General" weightage="20" keywordseo="companies-using-chatgpt" source="Orion">Companies using ChatGPT</keyword></cmsannotation> <cmsannotation type="cmsannotation" annotationid="Salesforce" comment="subhead2" text="Salesforce">Salesforce</cmsannotation> Cloud-based software giant Salesforce announced its partnership with ChatGPT and introduced its own Einstein GPT, a tool based on OpenAI’s chatbot to create the first generative AI for its customer relation management (CRM) tools. The tool is used to compose emails, schedule meetings, auto-generate personalised agent chat replies to customers, provide customer insights, and more. <cmsannotation type="cmsannotation" annotationid="Air India" comment="subhead2" text="Air India">Air India</cmsannotation> Air India has become the first aviation company in India to announce that it will use ChatGPT to improve the customer experience on its website. The airline will reportedly use the latest version of ChatGPT, GPT4, to improve the FAQ section, pilot briefings, and more. <cmsannotation type="cmsannotation" annotationid="Microsoft" comment="subhead2" text="Microsoft">Microsoft</cmsannotation> Microsoft was one of the first companies to integrate ChatGPT. The search giant has used the latest version of ChatGPT, GPT4, for its Bing Chat service, which is available with the latest version of Microsoft Edge. Bing Chat works just like ChatGPT and quickly answers user queries. <cmsannotation type="cmsannotation" annotationid="Snapchat" comment="subhead2" text="Snapchat">Snapchat</cmsannotation> Popular messaging app Snapchat is also jumping on the AI bandwagon. The company has introduced a ChatGPT-powered AI chatbot named “My AI.” My AI is currently available only to Snapchat Plus subscribers and is a toned-down version of ChatGPT. <cmsannotation type="cmsannotation" annotationid="Duolingo" comment="subhead2" text="Duolingo">Duolingo</cmsannotation> Popular language learning app Duolingo has announced Duolingo Max, a subscription service that offers tailored lessons to users to help them learn easily. Duolingo Max uses GPT-4 to allow users to ask questions such as “Explain my answer” and “Roleplay.” <cmsannotation type="cmsannotation" annotationid="Slack" comment="subhead2" text="Slack">Slack</cmsannotation> In addition to using ChatGPT for its CRM, Salesforce also integrates ChatGPT with Slack. Slack users will soon get access to a new assistant dubbed as “Einstein” that will help users to draft replies, summarise threads, research on a particular topic and more. <cmsannotation type="cmsannotation" annotationid="Koo" comment="subhead2" text="Koo">Koo</cmsannotation> Indian microblogging platform Koo developed as an alternative to Twitter, has also integrated ChatGPT into its platform. It will help creators compose and draft posts using ChatGPT. Currently, the feature is available only to verified users and will roll out to all users soon. <cmsannotation type="cmsannotation" annotationid="Bain &amp; Company" comment="subhead2" text="Bain &amp; Company">Bain &amp; Company</cmsannotation> Global management consulting giant Bain &amp; Company has partnered with OpenAI to integrate its AI chatbot into its management systems. Beverage giant Coca Cola is reportedly the first major consumer product company that will use the management tool. <cmsannotation type="cmsannotation" annotationid="Shop" comment="subhead2" text="Shop">Shop</cmsannotation> Shop, a popular e-commerce app, has used ChatGPT to develop a shopping assistant that will help users quickly purchase products by asking questions to them, including their budget, preferences and more. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/chatgpt-plus-subscription-price-benefits-and-more-other-information/articleshow/98803997.cms">ChatGPT Plus subscription launched in India – price, benefits, and more</a> <a href="https://www.businessinsider.in/tech/mobile/news/three-out-of-four-premium-smartphones-sold-in-2022-were-an-iphone/articleshow/98855033.cms">Three out of four premium smartphones sold in 2022 were an iPhone</a> <a href="https://www.businessinsider.in/india/news/from-ro-systems-to-boiling-heres-how-indians-are-dealing-with-impure-drinking-water/slidelist/98898477.cms">From RO systems to boiling: Here’s how Indians are dealing with impure drinking water</a>

From Salesforce to Air India, here are the companies that are using ChatGPT

<ul class="summary-list"><li>The tech industry believes it is on the cusp of another big boom driven by AI tech.</li><li>Salesforce could be leading it, with a giant list of new AI products in the works. </li></ul>After Salesforce released <a href="https://www.businessinsider.com/salesforce-ceo-marc-benioff-fast-rising-coo-brian-millham-interview-2023-6">its second-in-a-row killer quarter</a> with revenue and profits beats, an <a href="https://www.businessinsider.com/marc-benioff-shakes-up-salesforce-top-ranks-2023-6">ebullient Marc Benioff, founder and CEO</a>, joined the quarterly conference call. And he told tale after tale of <a href="https://www.businessinsider.com/ai-marc-benioff-salesforce-slack-artificial-intelligence-gpt-tech-openai-2023-6">planned AI products</a>. Execs, and the analysts questioning them, mentioned AI a whopping 51 times during the hour-long call.The company had already <a href="https://www.businessinsider.com/marc-benioff-sam-altman-neighbors-ai-salesforce-openai-slack-chatgpt-2023-6">cemented separate partnerships with OpenAI</a> (announced in March) and Anthropic, <a href="https://www.businessinsider.com/anthropic-cofounder-daniela-amodei-trust-safety-generative-artificial-intelligence-2023-4">a rising-star AI startup</a> that says it its chatbot Claude is safe and trustworthy. Salesforce Ventures <a href="https://www.salesforce.com/news/stories/generative-ai-investing/" target="_blank" rel="noopener">participated in Anthropic's $450 million</a> funding Series C round last month. And on Wednesday, <a href="https://www.salesforce.com/news/press-releases/2023/06/07/salesforce-google-ai-partnership/" target="_blank" rel="noopener">Salesforce announced a deal with Google Cloud</a> that will allow Salesforce customers to build custom AI apps to work with their Salesforce apps using Google's tools.Goldman Sachs analyst Kash Rangan (who rates the stock a buy and predicts its stock is headed to $325 over the next 12 months, from $215 today) applauded Salesforce's partnership approach."We are pleased to see the company embracing other vendors, such as OpenAI (integrated with Einstein GPT) and Google (for data mobility and integration), to allow for a wide range of data models to be used within the CRM ecosystem," Rangan wrote in a June 7 research note.And Rangan isn't the only Wall Street analyst that feels gung ho on Salesforce's AI plans. Morgan Stanley's Keith Weiss believes Salesforce's claims that AI has the potential to "spark a massive new buying cycle." Weiss also rates the stock a buy (or in his bank's parlance, an "overweight") albeit with a much less enthusiastic target price prediction of $251.Rangan tallied up 15 pending AI products from Salesforce. For instance: Salesforce's homegrown AI product, Einstein, is getting upgrades for Salesforce's Sales, Service, and Marketing clouds that will automate email writing/meeting scheduling for salespeople; conduct smarter product support chats; generate personalized marketing content, respectively.A developer's tool is planned for Einstein to let customers add their own customized AI chat.Einstein will be embedded into the Slack service that is part of Salesforce's Customer 360 apps (which includes a bunch of the company's services). It will automatically summarize info, such as sales opportunities, and can create tasks lists.There will be GPT tools added to Slack and Tableau that will allow users to do tasks via natural language chats or commands.There will be five new AI products incorporated into the Marketing cloud to automate tasks ranging from personalized emails to analyzing engagement. And Salesforce's Commerce cloud, a service that helps enterprise-sized customers sell wares over the internet, has three new AI products planned including a chat bots for shoppers, and personalized recommendations.Products are slated to be released between this summer and February, 2024, though a host of them have no planned release date so far, Rangan notes.Should Salesforce be successful in building AI products into its wares that are not just gadget-y but actually useful, it could set the standard for how AI weaves its way into our work lives.That is, admittedly, still a big if. But, Wall Street believes that Salesforce will pull it off and become the shining example of how AI changes everyone's work lives.As Weiss puts it: "Generative AI = Entering the Next Tech Super Cycle. Similar to cloud, mobile and social, AI will be a new revolutionary innovation cycle that will spark a massive new tech buying cycle, in management's view."

Salesforce is developing a ton of new AI products that could lead to 'a massive new buying cycle' Goldman Sachs and Morgan Stanley analysts believe

<ul class="summary-list"><li>Bill Gates said in a blog post that ChatGPT will be like "having a white-collar worker" as an assistant.</li><li>He said people could use AI to do jobs in sales and document handling "more efficiently."</li></ul>In the future, <a href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1">ChatGPT</a> will be like having a "white-collar worker" as an assistant, Bill Gates said in a <a href="https://www.gatesnotes.com/The-Age-of-AI-Has-Begun" target="_blank" rel="noopener">blog post</a> Tuesday.The billionaire businessman and philanthropist published a <a href="https://www.businessinsider.com/bill-gates-ai-letter-chatbots-future-predictions-2023-3">detailed post</a> on what he thinks the future of generative AI systems like OpenAI's ChatGPT holds, including their use cases, benefits, and risks. "Although humans are still better than GPT at a lot of things, there are many jobs where these capabilities are not used much," Gates wrote. He said that jobs in sales and document handling require decision-making but not the ability to learn continuously and that AI can be trained using data sets to "empower people to do this work more efficiently.""As computing power gets cheaper, GPT's ability to express ideas will increasingly be like having a white-collar worker available to help you with various tasks," Gates continued.Microsoft-backed OpenAI first launched ChatGPT to the public in November 2022. Since then, <a href="https://www.businessinsider.com/google-ai-bard-chatbot-launch-us-uk-2023-3">Google has debuted its own generative AI, Bard</a>, while <a href="https://www.businessinsider.com/microsoft-bing-chatgpt-largest-download-day-ever-google-search-2023-2">Microsoft has launched a new version of Bing</a> powered by AI.Gates noted that concerns about generative AI — including its lack of contextual understanding and abstract reasoning, the possibility of malicious use by people, and the risk of superintelligent AIs — were "understandable and valid.""To make the most of this remarkable new technology, we'll need to both guard against the risks and spread the benefits to as many people as possible," Gates wrote in Tuesday's blog post.The Microsoft cofounder said that ChatGPT would help combat inequalities in healthcare, boost education, and combat climate change. ChatGPT was the only demonstration of technology that struck him as "revolutionary" since he was introduced to a graphical user interface in 1980, he wrote."The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone," he wrote. "It will change the way people work, learn, travel, get healthcare, and communicate with each other. Entire industries will reorient around it."Microsoft last week launched <a href="https://affiliate.insider.com?h=e1e33551f171b2d915697aabcbada19903a7ed1b92fab8990524d92e200ee083&amp;postID=641acba1186a0b2b9962af72&amp;site=bi&amp;u=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fmicrosoft-365%2Fblog%2F2023%2F03%2F16%2Fintroducing-microsoft-365-copilot-a-whole-new-way-to-work%2F" target="_blank" rel="noopener">Microsoft 365 Copilot</a>, which it says uses data from users' calendars, emails, meetings, and documents and will be integrated into its apps, such as Word and Excel. Microsoft said users can use Copilot to summarize emails, make meeting notes, and format data.Copilot appears to be similar to Gates' idea of a personal agent, which he called a "digital personal assistant" that would read people's emails, "know about the meetings you attend," and help them with scheduling, communications and e-commerce. He noted in his post, however, that such a personal agent "is not feasible yet" because of the cost of training the models and running the computations but was a "realistic goal" for the future.Gates wrote that firms could also create company-wide agents which would have access to sales information, finance documents, product schedules, and industry news and which employees could consult. He said that the agent "should be part of every meeting" and "can be told to be passive or encouraged to speak up if it has some insight.""I believe that the result will be that employees will become more productive," he wrote.

Bill Gates says that in the future ChatGPT will be like 'having a white-collar worker available to help you'

<ul class="summary-list"><li>Lance Junck, 23, earned $35,000 in just three months selling his ChatGPT course on Udemy.</li><li>Junck's has enrolled over 15,000 students in his seven-hour "ChatGPT Masterclass."</li></ul>Workers are turning to <a href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1">OpenAI's ChatGPT</a> to <a href="https://www.businessinsider.com/how-to-use-chatgpt-artificial-intelligence-making-these-jobs-easier-2023-2">make their jobs easier</a> — and one guy is raking in tens of thousands of dollars teaching people how. In late December, Lance Junck, 23, launched an online course on education platform Udemy that teaches people to use ChatGPT. In just three months, Junck has enrolled more than 15,000 students from around the world in his <a href="https://affiliate.insider.com?h=9e7b9d4fd3f3938c8fa7432612ebe11bb56856e28e3b8167d9903fa7b444704f&amp;postID=642330d61aaf4e07c93aa2b0&amp;site=bi&amp;u=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fchatgpt-masterclass-a-complete-chatgpt-guide-for-beginners%2F" target="_blank" rel="noopener">"ChatGPT Masterclass: A Complete ChatGPT Guide for Beginners,"</a> raking in $34,913 in profits so far, according to screenshots of his sales dashboard reviewed by Insider. When the Austin-based, full-time brand strategist first used ChatGPT last November, he was "blown away" by its impressive generative capabilities. Junck said he wanted to make the bot accessible to everyone and saw an opportunity to teach people how to use the tool with an online course. "There is an incredible learning curve to ChatGPT," he said. "I think people are kind of afraid of ChatGPT, so I tried to make it warm and exciting and approachable." Junck admits that he's self-taught: He said he spends hours on the bot every day, asking it to do things like write an introduction to a novel or product descriptions for certain foods to better understand how to prompt the bot.On top of that, he said he consumes "every piece of ChatGPT content" on the internet, including articles and posts on LinkedIn, GitHub, and Reddit. <h2>The 'ChatGPT Masterclass' has enrolled more than 15,000 students globally</h2>The course, which is more than seven hours long and is now priced at $20, includes 50 lectures aimed at beginners and took Junck three weeks to film. It starts with how to write your first ChatGPT prompt, then moves into specific ChatGPT applications for businesses, students, and programmers. It also includes tutorials on how to make art with AI image generator DALL-E 2, suggestions on the best ChatGPT plug-ins, and even an introduction to <a href="https://www.businessinsider.com/gpt-4-openai-model-api-details-2023-3">GPT-4</a>, OpenAI's newest language model. Within a week, 90 students enrolled in the course, Junck said. Since then, the course has enrolled between 200 and 250 new students each day. 15,250 students have taken the course as of the time this article was written, <a href="https://affiliate.insider.com?h=9e7b9d4fd3f3938c8fa7432612ebe11bb56856e28e3b8167d9903fa7b444704f&amp;postID=642330d61aaf4e07c93aa2b0&amp;site=bi&amp;u=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fchatgpt-masterclass-a-complete-chatgpt-guide-for-beginners%2F" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">according to Udemy</a>. Students, he said, are anywhere from 20 to 50 years old, and include college students and working professionals. While the majority come from the US, Junck's course has attracted students in India, Japan, and Canada. Students from Venezuela, Russia, and parts of the Middle East — countries where ChatGPT isn't available — have also flocked to the course, he said.Junck credits the demand for his services, in part, to his expertise in marketing and SEO, which he said is why his course is one of the first to appear amid 1,266 results when searching for ChatGPT on Udemy. He also promoted the course on LinkedIn.<h2>Some students didn't like the course, but the demand continues to rise</h2>While the responses to the course has been mostly positive — it has a 4.5-star rating on Udemy — some students said his course is too surface-level and not any better than free ChatGPT-instruction videos on YouTube, according to course reviews on Udemy. Still, demand continues to rise, and Junck has even expanded his ChatGPT instruction beyond Udemy to target companies. He's taught startups like ClearDesk how to implement ChatGPT into their marketing, human resources, and operations teams. He has gotten paid speaking opportunities to teach companies like CEO advisory firm Sage Executive Group and tech news site HPCwire how to use ChatGPT, according to emails reviewed by Insider.Jerry Rollins, the chairman of Sage, told Insider that Junck's services were "very informative and insightful." Tom Tabor, a spokesperson for HPCwire, told Insider that "Lance has a current grasp of the GPT space and the possibilities of the technology." "We needed his insights of the tech so we could understand how to integrate it into our business processes," Tabor said. Jeff Amon, the cofounder of ClearDesk, told Insider that his company has been working with Junck for months and is "excited" about how ChatGPT is being integrated into the business. Junck, who has no formal AI training, admits that he's had doubts around whether the course would sell. He said he's wondered whether there's "some kid at Cornell getting his PhD in large language models" teaching ChatGPT that would "blow me out of the water."Still, given the <a href="https://www.businessinsider.com/ex-googlers-are-raising-millions-for-new-ai-startups-2023-3">meteoric rise of generative AI tools</a>, Junck believes there will be an even greater need for AI courses in the near future.As of April, Udemy has enrolled 417,212 students across more than 429 ChatGPT classes on the site — an increase of 47% from the previous month, Callie Kaminski, a Udemy spokesperson, told Insider. Junck, who is running his business on top of his full-time job at an e-commerce company, said he plans to add lectures on how to use other generative AI tools like Microsoft's new Bing and Google's Bard when they are officially launched to the public. He also wants to focus on striking larger deals with companies, he said. Have you used ChatGPT or other AI chatbots in an interesting way? Email the reporter at <a href="mailto:amok@insider.com" target="_blank" rel="noopener noreferrer">amok@insider.com</a>

A 23-year-old with no technical training earned $35,000 in 3 months teaching ChatGPT to newbies

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Happy Friday! National Geographic's Pictures of the Year are here, and they don't disappoint. Here are nine of the best ones that'll give you a <a style="text-decoration: underline;" href="https://www.businessinsider.com/national-geographic-pictures-of-the-year-2023-12" target="_blank" rel="noopener">newfound appreciation for wildlife</a>.In today's big story, we're looking at a Wall Street exec's decision to <a style="text-decoration: underline;" href="https://www.businessinsider.com/penn-loses-donation-congressional-testimony-antisemitism-2023-12&amp;post-bottom-piano-recommendations">pull a $100 million donation</a> from the University of Pennsylvania after a <a style="text-decoration: underline;" href="https://www.businessinsider.com/harvard-penn-mit-presidents-statements-antisemitism-genocide-congress-testimony-backlash-2023-12">bungled congressional hearing</a>. What's on deck: <ul><li>Markets: BlackRock's <a style="text-decoration: underline;" href="https://www.businessinsider.com/larry-fink-blackrock-republican-debate-2023-12">Larry Fink responds to some of his GOP critics</a>.</li><li>Tech: What is it like living in the <a style="text-decoration: underline;" href="https://www.businessinsider.com/jeff-bezos-neighbors-hunts-point-seattle-real-estate-2023-12">same neighborhood as Jeff Bezos</a>?</li><li>Business: Meet the Apple execs who decide <a style="text-decoration: underline;" href="https://www.businessinsider.com/apple-tv-creative-executives-domestic-scripted-shows-movies-streaming-2023-12">what shows get the green light</a> on Apple TV+.</li></ul>But first, a problem at Penn.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h2>The big story</h2>Donation in doubt<a href="https://www.businessinsider.com/subscription/newsletter/insider-today"></a><a href="https://www.businessinsider.com/penn-loses-donation-congressional-testimony-antisemitism-2023-12"></a><div type="image" title="Liz Magill, President of University of Pennsylvania, testifies before the House Education and Workforce Committee." height="2000" width="3000" msid="105845066" hostid="261" sizebytes="204588"></div>Get out or give it back.That was the message from a Wall Street executive to the University of Pennsylvania president regarding his <a style="text-decoration: underline;" href="https://www.businessinsider.com/penn-loses-donation-congressional-testimony-antisemitism-2023-12&amp;post-bottom-piano-recommendations" target="_blank" rel="noopener">$100 million donation to the school</a>.Ross Stevens' ultimatum comes after Penn President Elizabeth Magill <a style="text-decoration: underline;" href="https://www.businessinsider.com/harvard-mit-upenn-college-presidents-response-jewish-genocide-antisemitism-israel-2023-12" target="_blank" rel="noopener">fumbled through a congressional hearing</a> on antisemitism. Magill, along with Harvard President Claudine Gay and MIT President Sally Kornbluth, skirted questions from <a style="text-decoration: underline;" href="https://www.businessinsider.com/elise-stefanik-buffalo-shooting-comments-immigration-replacement-republican-north-country-2022-5" target="_blank" rel="noopener">Rep. Elise Stefanik</a> over whether calling for the genocide of Jews violated their universities' rules on bullying and harassment."If the speech turns into conduct, it can be harassment," Magill said. The backlash was swift and fierce. Billionaire hedge fund manager Bill Ackman, <a style="text-decoration: underline;" href="https://www.businessinsider.com/bill-ackman-harvard-release-names-students-blaming-israel-violence-hamas-2023-10" target="_blank" rel="noopener">a vocal critic</a> of Harvard's response to the Israel-Hamas war, <a style="text-decoration: underline;" href="https://www.businessinsider.com/bill-ackman-harvard-mit-upenn-presidents-should-resign-disgrace-2023-12" target="_blank" rel="noopener">called for all three presidents to "resign in disgrace."</a>And while each president <a style="text-decoration: underline;" href="https://www.businessinsider.com/harvard-penn-mit-presidents-statements-antisemitism-genocide-congress-testimony-backlash-2023-12" target="_blank" rel="noopener">issued a statement after the criticism</a>, there was no going back for Stevens. <a style="text-decoration: underline;" href="https://www.businessinsider.com/ross-stevens-letter-pull-penn-donation-president-2023-12" target="_blank" rel="noopener">In a letter to his firm's employees</a>, Stevens, who is a Penn alum, said he planned to pull $100 million of Stone Ridge shares he had previously gifted the school "due to the conduct of President Magill" unless there was "a change in leadership and values at Penn in the very near future."<a href="https://www.businessinsider.com/harvard-penn-mit-presidents-statements-antisemitism-genocide-congress-testimony-backlash-2023-12"></a><div type="image" title="Three college presidents speaking at a cognressional hearing." height="683" width="1024" msid="105845068" hostid="261" sizebytes="44158"></div>Stevens' ultimatum is the most significant response to the rising tension between <a style="text-decoration: underline;" href="https://www.businessinsider.com/harvard-bill-ackman-wall-street-law-firms-growing-rift-2023-10" target="_blank" rel="noopener">elite universities and Wall Street executives</a>. Plenty of alums have <a style="text-decoration: underline;" href="https://www.businessinsider.com/1600-harvard-alumni-may-pause-donations-anti-semitism-row-2023-11" target="_blank" rel="noopener">threatened to pause donations</a> over concerns of antisemitism on campus and schools' responses, or lack thereof. Taking money back is a whole other ball game. To be sure, Penn isn't exactly hurting for cash. The <a style="text-decoration: underline;" href="https://investments.upenn.edu/about-us" target="_blank" rel="noopener">school's endowment</a> totals some $21 billion. Losing $100 million, while an incredible sum, won't necessarily make a dent.But the optics of a Penn-grad-turned-finance-exec — the exact type of person Penn presumably pitches incoming students as an ally of the school — forcibly taking money away from it cuts deeper than losing $100 million. The ties between Penn and Wall Street run deep. In the same way the University of Alabama is a <a style="text-decoration: underline;" href="https://www.usnews.com/education/best-colleges/slideshows/10-colleges-that-have-produced-most-active-nfl-players" target="_blank" rel="noopener">breeding ground for NFL players</a>, Penn is for Wall Streeters. And it's not just any Wall Streeters, but pretty successful ones. An analysis by Forbes in 2022 found that UPenn had the <a style="text-decoration: underline;" href="https://www.forbes.com/sites/conormurray/2022/10/02/billionaire-alma-maters-the-11-most-popular-colleges-among-americas-richest/?sh=219a28364a6c" target="_blank" rel="noopener">most undergraduate alumni on its ranking</a> of the wealthiest Americans with 17 grads, including <a style="text-decoration: underline;" href="https://www.businessinsider.com/dan-sundheim-profile-d1-viking-billionaire-net-worth-bio-performance-2020-10" target="_blank" rel="noopener">D1 Capital Partners Daniel Sundheim</a> and <a style="text-decoration: underline;" href="https://www.businessinsider.com/jon-gray-blackstone-profile-succession-schwarzman-interview-ceo-bumble-oatly-2021-1" target="_blank" rel="noopener">Blackstone's Jon Gray</a>. But there will be those who don't like the idea of the uber-wealthy holding so much power over universities, even if they disagree with how the presidents handled the congressional hearing. The reality, though, is that billionaire donors and money managers have long held considerable sway via their <a style="text-decoration: underline;" href="https://www.businessinsider.com/universities-colleges-turning-into-real-estate-hedge-funds-higher-education-2023-3" target="_blank" rel="noopener noreferrer">relationship with elite universities' endowments</a>.<h2>3 things in markets</h2><a href="https://www.businessinsider.com/economy-recession-outlook-household-wealth-financially-pandemic-jpmorgan-income-markets-2023-12"></a><div type="image" title="Shoppers at Bryant Park's Winter Village shopping area in Manhattan, New York." height="960" width="1280" msid="105845069" hostid="261" sizebytes="195578"></div><ul><li>Congrats! We're all about to be worse off than we were a few years ago. Only the top 1% of consumers will be in a better place financially than they were before the pandemic by mid-2024, according to JPMorgan. Roughly 80% of consumers <a style="text-decoration: underline;" href="https://www.businessinsider.com/economy-recession-outlook-household-wealth-financially-pandemic-jpmorgan-income-markets-2023-12">have already burned through any savings</a> accumulated during the lockdowns.</li><li>BlackRock got some (unwanted) attention at the Republican debate. The world's largest money manager and its CEO took plenty of shrapnel, highlighting the <a style="text-decoration: underline;" href="https://www.businessinsider.com/conservative-politicians-esg-sustainable-investing-2022-6">GOP's constant criticism of the firm</a>. Larry Fink responded by going on the offensive, pointing out that <a style="text-decoration: underline;" href="https://www.businessinsider.com/larry-fink-blackrock-republican-debate-2023-12">some candidates spread misinformation</a>.</li><li>Spotify's layoffs demonstrate how the debt market can blow up a company's balance sheet. CEO Daniel Ek cited higher debt-refinancing costs when explaining why the company cut 17% of its staff. Those issues could crop up for other companies as the impact of the <a style="text-decoration: underline;" href="https://markets.businessinsider.com/news/stocks/spotify-layoffs-tech-streaming-debt-market-daniel-ek-interest-rates-2023-12">Fed's interest-rate hikes are felt across corporate America</a>.</li></ul><h2>3 things in tech</h2><a href="https://www.businessinsider.com/jeff-bezos-neighbors-hunts-point-seattle-real-estate-2023-12"></a><div type="image" title="Jeff Bezos in front of Hunts Point, WA" height="1000" width="2000" msid="105845071" hostid="261" sizebytes="271930"></div><ul><li>Neighbors reveal what it's like to live next to Jeff Bezos. Bezos bought four properties in and around an exclusive Seattle-area enclave in 2019. "He acts like he owns" the neighborhood, <a style="text-decoration: underline;" href="https://www.businessinsider.com/jeff-bezos-neighbors-hunts-point-seattle-real-estate-2023-12">one resident said</a>.</li><li>The debate splitting Silicon Valley: e/acc or decel? E/accs believe that the forces of technology, innovation, and capitalism should be harnessed to <a style="text-decoration: underline;" href="https://www.businessinsider.com/how-sam-altman-openai-drama-ai-silicon-valley-debate-spotlight-2023-12">drive rapid social change</a>. Meanwhile, decels believe that resources should be allocated toward helping as many as possible.</li><li>People are hyped for Google's AI model. Gemini was released as Google's answer to OpenAI's GPT-4 (the AI model that powers ChatGPT). One day in, it's already <a style="text-decoration: underline;" href="https://www.businessinsider.com/google-unveils-ai-model-gemini-to-crash-chatgpt-party-2023-12">sparking excitement among developers</a>. And Google confirmed that its cofounder <a style="text-decoration: underline;" href="https://www.businessinsider.com/google-sergey-brin-back-from-retirement-to-build-gemini-2023-12">Sergey Brin played a key role</a> in its creation.</li></ul><h2>3 things in business</h2><a href="https://www.businessinsider.com/amazon-reduced-seller-fees-to-compete-with-shein-2023-12"></a><div type="image" title="flat lay image of Amazon package, pink heels, checkered pants, and a claw clip" height="2824" width="3765" msid="105845075" hostid="261" sizebytes="561340"></div><ul><li>Amazon just gave the clearest sign yet it's nervous about Shein. The e-commerce giant announced that it'll <a style="text-decoration: underline;" href="https://www.businessinsider.com/amazon-reduced-seller-fees-to-compete-with-shein-2023-12">reduce seller fees</a> on clothing under $20. This change comes as Shein gains market share and recently filed to go public.</li><li>Meet the Apple execs charged with picking hit shows. Business Insider identified the <a style="text-decoration: underline;" href="https://www.businessinsider.com/apple-tv-creative-executives-domestic-scripted-shows-movies-streaming-2023-12">executives making programming decisions</a> for Apple TV+'s scripted series. Their roster includes alums from companies like Sony Pictures TV, Paramount Network, and A+E Studios.</li><li>Elon Musk goes off on Disney CEO Bob Iger, saying he should be "fired immediately." Musk posted on his platform X that Walt Disney was "<a style="text-decoration: underline;" href="https://www.businessinsider.com/elon-musk-disney-ceo-bob-iger-comments-should-be-fired-2023-12">turning in his grave over what Bob has done to his company</a>."</li></ul><h2>In other news</h2><ul><li><a href="https://www.businessinsider.com/microsoft-distancing-itself-from-openai-spreading-ai-bets-2023-12">Microsoft is distancing itself from OpenAI chaos by assuring investors it's spreading its AI bets</a></li><li><a href="https://www.businessinsider.com/microsoft-distancing-itself-from-openai-spreading-ai-bets-2023-12"></a><a href="https://www.businessinsider.com/donald-trump-rages-outside-fraud-trial-factcheck-2023-12">Everything Trump said outside the doors of his NY fraud trial is wrong. Here's why, point-by-point</a>.</li><li><a href="https://www.businessinsider.com/the-16-hottest-adtech-companies-solving-the-industrys-big-challenges-2023-12">The 16 hottest adtech companies of 2023</a></li><li><a href="https://www.businessinsider.com/the-16-hottest-adtech-companies-solving-the-industrys-big-challenges-2023-12"></a><a href="https://www.businessinsider.com/elon-musk-spacex-valuation-175-billion-more-disney-comcast-2023-12">It looks like Elon Musk's SpaceX is now worth $175 billion — that's more than Disney or Comcast</a>.</li><li><a href="https://www.businessinsider.com/tiny-houses-side-hustles-make-money-renting-2023-12">People are putting tiny houses in their backyards to make extra money. Here's how four homeowners making up to $3,000 a month set up this side hustle</a>.</li><li><a href="https://www.businessinsider.com/cameo-russian-propaganda-george-santos-vladimir-putin-voldymyr-zelenskyy-ukraine-2023-12">Cameo celebs appear to have been punked by Russian propaganda trolls</a>.</li><li><a href="https://www.businessinsider.com/millennials-leaving-cities-moving-regret-2023-12">These millennials left big cities for peace and quiet. Now they're filled with regret</a>.</li><li><a href="https://www.businessinsider.com/how-the-ukrainian-counteroffensive-ran-into-trouble-2023-11">How Ukraine's counteroffensive went sideways</a>.</li><li><a href="https://www.businessinsider.com/china-economic-growth-outlook-forecasts-diverging-us-gdp-real-estate-2023-12">CHART OF THE DAY: Growth forecasts for the US and China are increasingly diverging</a>.</li></ul><h2>What's happening today</h2><ul><li>Calling all Barbz: Nicki Minaj is dropping a new album. It's called "Pink Friday 2," as a nod to her debut album "Pink Friday."</li><li>Today also happens to be Nicki Minaj's birthday. Jim Morrison, Mary Queen of Scots, Amir Khan, and Sinead O'Connor were also born on this day.</li><li>Happy National Brownie Day. It's meant to celebrate the dessert, which was invented near the end of the 19th century.</li></ul><h2>How well do you know the news?</h2>Test your knowledge of the week's top stories with Business Insider's news quiz<ul><li>From Monday: This chain restaurant's $20 promotional meal backfired, ultimately costing it money.</li><li>From Tuesday: Which two big-box retailers are looking more and more alike?</li><li>From Wednesday: Jeff Bezos has a real-estate empire of 8 properties in the ritzy suburb of which US city?</li><li>From Thursday: Homeowners can start making money by leveraging this part of their home.</li><li>From Friday: The burgers are about to get bigger at this famous fast-food chain.</li></ul>The Insider Today team: <a href="https://www.businessinsider.com/author/dan-defrancesco">Dan DeFrancesco</a>, senior editor and anchor, in New York City. <a href="https://www.businessinsider.com/author/diamond-naga-siu">Diamond Naga Siu</a>, senior reporter, in San Diego. <a href="https://www.businessinsider.com/author/hallam-bullock">Hallam Bullock</a>, editor, in London. <a href="https://www.businessinsider.com/author/lisa-ryan">Lisa Ryan</a>, executive editor, in New York.

The tension between Wall Street and elite universities reached a fever pitch after one exec threatened to pull a $100 million donation from Penn

<ul class="summary-list"><li>I've been in marketing for 18 years. ChatGPT has helped me make my workflow more efficient.</li><li>The generative AI helps me write social-media posts, troubleshoot marketing problems, and more.</li></ul>In my 18-year marketing career, I've written millions of words of marketing copy.I started my career by creating copy for early e-commerce brands on Myspace, then worked in not-for-profit fundraising, influencer marketing, and now real-estate coaching.I'm now a chief brand officer for a coaching business. Language-modeling AI tools like ChatGPT quickly get me 80% or 90% of the way to finished work.I started using AI tools in 2022 but didn't find them to be effective at capturing brand voice and tone. Then ChatGPT took the world by storm in 2023. I use it for dozens of things every day, but these five hacks have been the most helpful.<h2>Quickly write social-media posts and emails</h2>I work for an industry-disrupting real-estate company; most of our advice goes against conventional wisdom. If I let ChatGPT generate without an outline, it'll give me posts and emails full of outdated conventional advice.So I prompt ChatGPT with: "Write me a [number]-word social media post/email in a conversational tone like [my CEO's name] using the following outline," adding three or four bullet points.Adding our CEO's name to the prompt helps ChatGPT mimic her writing tone, cadence, and even emoji usage.<h2>Create variations of the same message</h2>Figuring out new and exciting ways to convey the same message in copy is a struggle. After you've been working at the same place for five years, you run out of creative variations for ads and content.To generate variations of copy I've already written, I use this prompt for ChatGPT: "Think like a digital marketer and generate four variants of this Facebook ad copy."I feed the AI one example because I like to have some control over the initial messaging. ChatGPT can struggle to get the tone of our brand right if I don't give it a clear starting point. If I give it a more general prompt, it inevitably puts together stiff-sounding copy with strategies we'd never use.<h2>Check and modify the copy's tone and reading level</h2>People want easily understandable content in their inboxes and on social media. The average American is <a href="https://centerforplainlanguage.org/what-is-readability/" target="_blank" rel="noopener">thought to read at a seventh- or eighth-grade level</a>.I think the best marketing copy reads a little below that, at a fifth- or sixth-grade level. This means short sentences and paragraphs, a conversational tone, and simple language.Before ChatGPT, I'd use <a href="https://hemingwayapp.com/">Hemingway</a> to test the reading level of my copy and fiddle with sentences to hit a fifth-grade level. With ChatGPT, I can write freely and then prompt the AI to change the reading level and tone for me.Overall, I save 20 to 30 minutes a day with this prompt.<h2>Write long-form storytelling posts by giving the AI a specific structure and outline</h2>Storytelling is the backbone of psychology-based marketing. Our company is positioned like a personal brand, so I have to engage audiences with personal and emotional stories about our CEO and our successful members.But writing long prose can be tedious, so I get GPT-4 to do it for me. It's better at this storytelling than the 3.5 version.Here are two prompts I use:<ol><li>"Following this story structure — 1. Capture the heart, 2. Set up a tension, 3. Resolve the tension, 4. Conclude by offering value — write a 1,000-word story at a grade-five reading level in the first person using the following information," followed by a list of plot points.</li><li>"Write a 400-word social media post in a conversational first-person tone like [my CEO] about [topic] using the following story points."</li></ol>The more specific you can be in your instructions, the better output you're going to get.<h2>Generate A/B-test hypotheses for troubleshooting marketing problems</h2>Sometimes as a marketer you need to solve a problem but aren't sure how to test alternatives or which metrics to track to determine which strategy is better.ChatGPT can help with that, too. It can comb through specific tests a company's looking to run for optimizing landing pages, increasing sales, or lowering bounce rates, and it can generate ideas to help guide your strategy.Here's a recent prompt I gave it: "I'm running an A/B test to compare application page A and application page B in order to increase the number of applications to our program, and I need help generating hypotheses based on email click rate and form completion. Can you provide recommendations for what to test and how to measure success?"Based on the suggestions from ChatGPT, we'd test:<ul><li>Adding a button to our emails to increase the open rate as opposed to plain-text linking.</li><li>Varying the language on the button to see which generates a better click rate.</li><li>Reducing the number of questions on our application page.</li></ul>These are only some of the many ways I'm using generative AI. I interact with other marketers on Discord servers and in Facebook groups to get more ideas for using ChatGPT.On average, ChatGPT saves me between six and eight hours a week.Almost every time I've asked myself "I wonder if ChatGPT can do this" or "I wonder how I could get ChatGPT to help me with this," I've unlocked a new way of streamlining or optimizing my workflow.

You Searched For "Commerce GPT" and got 11 results

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CEO says he tried to hire an AI researcher from Meta, and was told to 'come back to me when you have 10,000 H100 GPUs'

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AI investment is growing, and so are the career opportunities

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From Salesforce to Air India, here are the companies that are using ChatGPT

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Bill Gates says that in the future ChatGPT will be like 'having a white-collar worker available to help you'

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A 23-year-old with no technical training earned $35,000 in 3 months teaching ChatGPT to newbies

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The tension between Wall Street and elite universities reached a fever pitch after one exec threatened to pull a $100 million donation from Penn

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I use these 5 ChatGPT hacks to cut my workload by 8 hours a week. Here's the exact wording of my prompts.

Ashley Couto

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