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<ul><li><keyword id="936689" type="COMPANY" weightage="20" keywordseo="Comic-Con-India">Comic Con India</keyword> started in 2011 in Delhi and has now expanded to Mumbai, Bengaluru, Hyderabad and Pune. </li><li>The event has been witnessing a 15-20% increase in footfall every year.</li><li>Its brand associations have doubled since 2015, this year brands including <keyword id="44883" type="CITY" weightage="20" keywordseo="Maruti-Suzuki">Maruti Suzuki</keyword>, <keyword id="13722" type="CITY" weightage="20" keywordseo="Lenovo">Lenovo</keyword>, AMD, <keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword>, <keyword id="106317" type="CITY" weightage="20" keywordseo="Asian-Paints">Asian Paints</keyword> and ACT Fibernet have associated with the event.</li><li>Comic Con India will soon launch in Ahmedabad, Kolkata and Chennai. </li></ul>It is that time of the year again when comic lovers are gearing up to experience the two-day extravaganza that is Comic Con India (CCI). After its inaugural show in Delhi in 2011 saw about 5,000 visitors, the grand event has witnessed close to 15-20% increase in footfall, on an average, with each passing year. Today, CCI has expanded beyond Delhi to cities like Mumbai, Bengaluru, Hyderabad and Pune. It will soon launch in Ahmedabad, Kolkata and Chennai. Moreover, witnessing the love among youngsters for pop-culture and everything related to comics and superheroes, increasingly brands have started looking at the event as an effective touch-point, to reach out to its target audience. As Mumbai gets ready for the event to be held this weekend, we caught up with <keyword id="229684" type="PERSON" weightage="20" keywordseo="Jatin-Varma">Jatin Varma</keyword>, Founder of CCI, who spoke to us about the event’s growth in the past few years and why more and more brands are choosing to associate with the event. Edited excerpts: Q. What kind of growth has CCI witnessed in the past few years? Can you give us an estimate in terms of an increase in the number of stalls/footfall? Over the past few years, we have seen our footfalls increase at an average of 15-20%. However, this also depends on the increase in showfloor space as we can only accommodate so many people at one go. Q. There has been an increase in brands wanting to associate with the event too. What are the benefits that a brand draws from associating with CCI? What kind of increase has your brand association seen? Brands associations have been growing for us, year-on-year. In fact, it has doubled since 2015. Ours is a unique platform, where a brand has the ability to reach out to an extremely engaged consumer. Plus our audience sits in the sweet spot of 18-36 years of age and spends hours at our show, therefore giving a brand a great experiential marketing opportunity. Some of the brands that have associated with us this year are Maruti Suzuki, Lenovo, AMD, Myntra, Asian Paints, ACT Fibernet, Sony Entertainment, Viacom, Disney India, Warner Brothers, Hotstar and Lionsgate Pictures, amongst others. Q. What kind of associations are OTT players like Hotstar and Lionsgate Pictures looking at? It's a sponsor association, where they take up space to showcase the latest content on their platforms. Their key objective is to market the premium content on their platforms. Q. Comic Con in the US sees participation from many prominent celebrities, to celebrate their movies or shows. Can we expect the Comic Con format in India to get closer to the US format in the next few years? That's a misconception that people end up having at times. All shows around the world, including the US feature comics, merch, cosplay, gaming and more. The same applies to us. What differs is the scale of the show at times (depending which show you might compare us with). The format is exactly the same, having travelled, experienced and also been part of organizing teams of shows around the world, I can attest to that. With respect to guests, that's a larger market-based issue, wherein the Studio has to decide whether the local market justifies investing in bringing talent down to the country along with previewing content exclusively for the Indian audiences. I think you'll see this happen more and more in the coming years, with talent and previews not just at our shows but in general being showcased for the Indian audiences. Having said that, over the past few years, we have brought down guests from various popular television series (such as Game of Thrones, Doctor Who, Sherlock) and recently even a WWE star in collaboration with WWE India. And since this is the Indian market, we actively feature previews and talent from Indian properties, be it films, TV or web series. Q. How have you been marketing CCI so far? Have you increased your marketing spends this year? Does digital take the biggest share? Our marketing is mostly digital, leveraging our database and social media. We certainly have partnerships along with some ATL spends, but we mostly connect with our audience digitally. The marketing spends this year are about 10% higher than the last financial year. Q. Can we expect CCI to go to more cities in the near future? Definitely! We are launching Ahmedabad in February 2020 and we also plan to go to Kolkata, Chennai and again to Pune soon. Q. What are your strategies to taking CCI to the next level? Next season will kickstart our 10th year as an organization. Going forward we hope to expand the experiential element of the show and give fans more to do at the show. We hope to leverage our partners to give Indian fans access to more content as well as access to their favorite stars. Lastly, we hope to push forward the gaming element at our shows in a bigger way.

Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon

Come September 24, one of the biggest pop-culture events of the year will kick off at Hyderabad. <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">Comic Con</a> India is all set to host its 4th edition of the Hyderabad chapter on 24th and 25th September at Hitex Exhibition Center, Hyderabad. Dedicated to creating <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">unique events</a> and giving the fans a platform to celebrate their undying love and passion for comics and pop culture, Comic Con has been quite a phenomenon. 
 
With a ‘sold out’ show last year, the Comic Con this season would be much bigger and better with an exhibition area double the size of the previous one along with a range of new activities. This year’s action packed show features the best of <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">Comics</a>, Merchandise, Toys, Experiential Zones, International Guests, Meet &amp; Greet Sessions, Gaming Tournaments, Fan Meet-ups &amp; Much More. 
 Like every year, <keyword id="3573991" type="UNKNOWN" weightage="20" keywordseo="hyderabad-comic-con">Hyderabad Comic Con</keyword> will feature special guests and has arranged for meet and greet for fans. 
 
What to fall for 
 
Afshan Azad, the British born Bangladeshi actress, known for her performances as Padma Patil in <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">Harry Potter films</a> is one of the major attractions. As per sources, Dan Parent, American comic book artist and writer best known for Archie Comics would also be there. 
 
David Lloyd, British comic- artist, best known for V for Vendetta; Nicole Marie Jean, a famous cosplayer from California will be attending and taking special sessions at Hyderabad Comic Con this time. 
 
Long story 
 
Apart from the exciting events, the Hyderabad Comic Con will also feature an awesome and a first of its kind <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">WWE</a> Zone. The WWE experience will have a grand stage complete with a huge LED wall. This will allow fans to select their favourite WWE Superstar’s entrance music, as they make their way down the specially created ramp. WWE is giving fans a never-before experience; a chance to feel, act, and enter the ring just like their favourite WWE Superstar! 
 
Also you can come dressed as your favourite comic hero or super hero and get a chance to win Rs 50,000 cash prize each day. Moreover, there are actually lots and lots of merchandise! Pick up some awesome merchandised T-shirts, mugs, toys, posters, and the list simply doesn’t end. 
 
Other exclusive Experiential Zone at Hyderabad Comic Con includes AXN Zone. It will have lots of fun engagements with a chance to win some cool goodies. Fans can witness some of their favourite characters like Sam &amp; Dean, Sherlock, Heisenberg, Dexter etc come alive and engage with them in the most fun-filled way! 
 
Fans will find an “Artist Alley”. It is a zone, exclusively featuring artists from all over India and Hyderabad. It will give fans an opportunity to interact with awesome artists, illustrators, designers working for comics and related fields. The alley will feature artists like Saumin Suresh Patel, Abhijeet Kini, Reshmi Chandrashekhar, Nikita Das Gupta, Leena Swamy, and many more. 
 
Well known creators like Vivek Goel from Holy Cow Entertainment, Aniruddho Chakraborty from Chariot comics, Shamik Dasgupta from Yali Dreams and Prasad Bhat from Graphicurry will be at the show as well! 
 
The event will also have a unique fan-made costumes and models booth called H.A.V.I.S.H, where there will be customised <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">Iron Man </a>Mark - XLIII (Classic Comic Book Version Prototype Metal Armored), Captain America - Industrial, Sport and Bike Gear Combined, Wonder Woman Plated Armor, Batman - Battle Armor, <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">BAT-WING</a> Prototype, He-Man Armor, Mjolnir Hammer, Lemurian Star Shield and Arc Reactor (Hulk-Buster) on display. 
 
Fans can buy the best and most exclusive International merchandise at the convention from across the globe. There will also be exclusive merchandise by Indian merchandisers, including Planet Superheroes, The Entertainment Store, Green Gold, Mc Sid Razz, Alpha Vector, Anime Pop Mall, Bombay Merch, Macmerize, Ai Licensing, Goal Squad, Comic Planet, Hoozinc, I love being Hyderabadi, CEXVY Entertainment and lots more!! <a href="http://www.businessinsider.in/Apples-co-founder-is-giving-Silicon-Valley-its-personal-comic-con-It-is-obviously-going-to-be-a-nerdier-one/articleshow/50943762.cms">Also read: ​ Apple’s co-founder is giving Silicon Valley its personal comic con! It is obviously going to be a nerdier one</a> 
 
Price to pay 
 
This year, Comic Con India has launched a new ticketing category called Buddy Pass. It’s especially designed for fans coming to comic con with their friends in a group. Five friends who book the buddy pass get access to the show with exclusive (limited edition) set of 5 wristbands created only for this year’s event. Gangs can buy Buddy Pass for Rs 1750.

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Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon

Samarpita Banerjee

Highlights of what’s happening at Hyderabad Comic Con this year

Suchayan Mandal

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