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<ul><li><keyword id="10942584" type="COMPANY" weightage="20" keywordseo="colors-cineplex-bollywood">COLORS Cineplex Bollywood</keyword> is a 24 hours Hindi movie channel.</li><li>The channel to go live on April 01, 2021.</li></ul><keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword> is all set to make an exciting new addition to its existing bouquet of channels with the launch of <keyword id="7363696" type="UNKNOWN" weightage="20" keywordseo="Colors-Cineplex">COLORS Cineplex</keyword> Bollywood. The channel will launch with a robust library of Bollywood hits on April 01, 2021 across leading platforms. Targeted towards the Metro audience of Mumbai and Delhi as well as Hindi Speaking Markets of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh and Rajasthan, COLORS Cineplex Bollywood aims to entertain and engage Bollywood movie buffs with a slew of titles spanning across different genres. In line with its brand proposition of ‘Hit Hai!’, the channel will showcase commercial potboilers of the 80’s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the 90’s hit movies like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as latest blockbusters like Chhalaang, Padmavaat, Student of the Year 2, Andhadhun thus catering to viewers of all ages. With its diverse offering, COLORS Cineplex Bollywood will acknowledge the purest form of cinema which stands for wholesome entertainment. Speaking on expanding the Network’s Hindi Mass Entertainment Cluster, <keyword id="321502" type="PERSON" weightage="20" keywordseo="Nina-Elavia-Jaipuria">Nina Elavia Jaipuria</keyword>, Head Hindi Mass Entertainment and Kids TV Network, Viacom18 says, “The launch of COLORS Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.” Speaking on the channel’s proposition, Rohan Lavsi, Head, Hindi Movies Cluster, Viacom18, adds, “The charm of Bollywood movies lies in the unparalleled blend of intense drama, powerful action and soulful music delivered on a grand scale. COLORS Cineplex Bollywood encapsulates wholesome entertainment defining the ultimate movie viewing experience for our viewers. With a robust library spanning decades, the channel has something for everyone. With a brand proposition ‘Hit Hai!’, COLORS Cineplex Bollywood will celebrate the iconic dialogues, unforgivable villains, energetic dancers, superstars and much-loved characters that have not only made an important contribution to Indian cinema but have also become an integral part of our daily lives. We are sure the channel will go on to become an instant hit amongst viewers of all ages.” With the launch of COLORS Cineplex Bollywood, Viacom18 will further expand its movie portfolio with an aim to gain significant presence in the Hindi movie space. With the telecast of only Hindi movies, the channel will fulfil the insatiable appetite for Bollywood movies. COLORS Cineplex Bollywood will launch on 1st April 2021 across all leading DTH &amp; Cable platforms including DD FreeDish. The launch will also be accompanied by a robust marketing plan.

Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood

<ul><li>In a new avatar, the movie channel will go live starting June 05, 2020</li><li>It will offer movies from its content library of 500+ titles</li></ul>Viacom’s <keyword id="3258047" type="PERSON" weightage="20" keywordseo="Rishtey-CINEPLEX">Rishtey Cineplex</keyword>, is set to return on June 5, 2020. The channel will air movies spanning across different genres and films dubbed in Hindi from regional markets. The 500 + movie library will be available on <keyword id="3465173" type="PERSON" weightage="20" keywordseo="DD-Freedish">DD Freedish</keyword> and soon after on major cable and DTH platforms. Relaunching after 15 months, Rishtey Cineplex, in its erstwhile avatar, was ranked number 1 amongst the top Hindi <keyword id="1476978" type="PERSON" weightage="20" keywordseo="movie-channels">movie channels</keyword> [*BARC India Data : HSM (U+R) 2+, Wk 50’18 to Wk 9’19]. Targeted at HSM markets, Rishtey Cineplex aims to satiate the audience’s movie palette with a mix of Telugu, Tamil, Kannada, Malayalam, Punjabi and Bhojpuri movies dubbed in Hindi. Strengthening its content repository, it will be armed with a movie library of 1500+ hours, including 500+ unique titles and plans to host two movie festivals and a premiere every month. With Rishtey Cineplex’s relaunch, <keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword> will further expand its movie portfolio gaining a significant presence in the Hindi Movie space, with a unique set of movie catalogues for both COLORS Cineplex and Rishtey Cineplex. Tune in to Channel 38 on DD Freedish for a ‘Filmein Must Hai’ experience starting 5th June 2020.

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Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood

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Viacom18 brings back Rishtey Cineplex to ride on the increasing demand for movie channels

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