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<ul><li><keyword id="80626" type="General" weightage="20" keywordseo="colgate-palmolive" source="Orion">Colgate-Palmolive</keyword>'s recyclable toothpaste tubes to hit the shelves this month. </li><li>The brand also commits to a 100% recyclable oral care portfolio in India in the coming years. </li></ul>Colgate-Palmolive has launched the first-of-its-kind recyclable toothpaste tubes in India that will be available nationally starting this month, August 2021. Launching the initiative in partnership with EPL Limited (Formerly known as Essel Propack Limited), <keyword id="73802" type="General" weightage="20" keywordseo="colgate" source="Orion">Colgate</keyword> is manufacturing recyclable tubes for its Colgate Active Salt and Colgate Vedshakti toothpaste portfolio. Colgate Active Salt, combines salt with calcium and minerals to make teeth strong and gums healthy. Whereas the premium Ayurvedic toothpaste Colgate Vedshakti offers the goodness of a unique blend of powerful Ayurvedic ingredients. These toothpaste tubes launched nationally with recyclable packaging will contain the identifiable Recyclable logo to help its customers differentiate between the packaging effectively. The new tube is soft, squeezable, and recyclable without compromising on key product attributes like taste, which consumers love and have enjoyed for decades. Colgate’s recyclable tubes are a steppingstone in its journey to achieve 100% recyclability across its oral care portfolio in India. The brand has been a pioneer in bringing world-class sustainable innovations to not only improve oral care but also reduce the burden on our environment. <keyword id="418419" type="General" weightage="20" keywordseo="colgate-palmolive-india" source="Orion">Colgate-Palmolive India</keyword> has been manufacturing recyclable cartons and boxes across its portfolio for over a decade and is taking its next step into recyclable packaging. This new initiative is a part of the company’s continued effort in its sustainability journey. Colgate-Palmolive was the first in the world to introduce a recyclable toothpaste tube and is sharing its technology with the industry to support a shift to a greener and much-needed circular economy. With the launch of recyclable tubes this year, Colgate-Palmolive intends to create a recyclable alternative to reuse the billions of toothpaste tubes that end up in landfills every year. These tubes can be used by the economy for recycling into various other packaging materials and bottles for further use, thus reducing the need for virgin plastic to be added to the environment.

Colgate-Palmolive launches the first-ever recyclable toothpaste tubes in India; aims to achieve 100% recyclability across its oral care portfolio

<ul><li>The ad film is conceptualized by RedFuse, WPP’s integrated communications partner to Colgate India, and is directed by Bollywood director, Vikramaditya Motwane. </li><li>It showcases the journey of elderly singles to find companionship while overcoming the fear of social judgment. </li></ul><keyword id="80626" type="COMPANY" weightage="20" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword> (India) Limited has launched a new communication under its ‘Smile karo aur shuru ho jao’ campaign. c. The story reveals the journey of an elderly woman whose heightened loneliness during the lockdown propels her to take charge of her life with a decision to find companionship. The narrative describes her experience of overcoming inhibitions and fear of social judgment, leading us to witness a pivotal moment in her life after the lockdown where she embraces a new beginning with optimism and confidently introduces her new partner to her family and loved ones. <div type="Youtube" id="dG9Hx_UpE-8" title="Begin again with a smile | Remarriage | Hindi (35 sec)" thumbUrl="https://i.ytimg.com/vi/dG9Hx_UpE-8/mqdefault.jpg"></div> Talking about the TVC, Mr. Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said, “While the pandemic has been a time of uncertainty and difficulty, it has also given people a chance to reflect and reassess their individual life journeys. One such opportunity for revaluation is the challenge of loneliness faced by elderly single people who often remain single burdened by the fear of social judgement in starting afresh and finding companionship. Our story, narrated wonderfully by Deepti Naval, encourages people to be positive and look beyond the worry of what society might say and celebrate their lives fully. We, at Colgate, strive to tell such stories to inspire hope and courage to reimagine a better future...and smile karo aur shuru ho jao.” The campaign ad film is conceptualized by RedFuse, WPP’s integrated communications partner to Colgate India, and is directed by Bollywood director, Vikramaditya Motwane. Speaking about the idea behind the campaign ad film, Delna Sethna, Executive Creative Director, RedFuse, said, “Since the beginning, Colgate’s Smile karo aur shuru ho jao campaign has narrated stories of confidence and courage. The latest ad film touches upon the topic of remarriage, which is known to be a sensitive topic in India, especially among women. We want to encourage conversation on this often taboo subject and try to normalize the culture of women in India remarrying, for whatever reason they deem worthy. The overall aim of the film is to encourage optimism and to look beyond the fear of judgement and act with the hope of a positive future.” The Smile karo aur shuru ho jao campaign has also featured stories of people like Yashasvi Jaiswal, the youngest Indian to score a double century in the history of 'List A' Cricket, Divyanshu Ganatra, India’s first visually impaired solo paragliding pilot, and that of Sindhutai, India’s mother of orphans.

Colgate's endearing campaign encourages people to stop worrying about 'what'll people think' and just follow their hearts

New Delhi, Jan 30 () FMCG firm Colgate-Palmolive (India) on Thursday reported a 3.64 per cent increase in net profit at Rs 199.1 crore in the third quarter ended on December 31, 2019.
 The company had posted a net profit of Rs 192.1 crore in the same quarter a year ago, Colgate-Palmolive (India) said in a regulatory filing.
 Total income during the period under review stood at Rs 1,152.97 crore as compared to Rs 1,107.26 crore in the year-ago quarter, a growth of 4.13 per cent, it added.
 "The current quarter continued to witness demand moderation and soft consumer sentiments. The company reported a net sales growth of 4.1 per cent despite category headwinds in both rural and urban," Colgate-Palmolive (India) MD Ram Raghavan said. 
 In the nine-month period ended December, the company said net sales grew 4.2 per cent at Rs 3,425.2 crore, while net profit for the same period was Rs 612.3 crore. RKL RUJ
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Colgate-Palmolive (India) Q3 net up 3.64 pc at Rs 199 cr

<ul><li><keyword id="1788525" type="PERSON" weightage="20" keywordseo="Kiara-Advani">Kiara Advani</keyword> will feature in Colgate’s Visible White Toothpaste campaign. </li><li>Colgate’s latest ad with Kiara talks about how dazzling white teeth are the best beauty asset. </li></ul>Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has roped in Kiara Advani as the new brand ambassador for its latest Visible White Toothpaste campaign. The integrated brand campaign with Kiara showcases how Visible White Toothpaste helps to achieve one shade whiter teeth in one week in a digital-first campaign across touchpoints. Based on the insight that dazzling white teeth are your best beauty asset, the ad film features Kiara completely unfazed and dazzling through the day even as things don’t go as planned. And, reminding us all that Visible White toothpaste is a critical part of the beauty regimen. When used as directed on the pack, Visible White toothpaste removes extrinsic stains, giving consumers one shade whiter teeth in one week. <div type="Youtube" id="A8lqSld0_io" title="Dazzle White, Dazzle Right with Colgate Visible White [ English-25 seconds]" thumbUrl="https://i.ytimg.com/vi/A8lqSld0_io/mqdefault.jpg"></div> Commenting on the campaign and celebrity collaboration, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said, “Teeth Whitening is a huge consumer need in India and with advanced technology Colgate Visible White Toothpaste is able to help teeth become one shade whiter in one week. We are excited to partner with Kiara on this exciting journey to remind everyone that your dazzling smile is your strongest beauty asset, so go ahead and Dazzle White, Dazzle Right!” Fashioned to strike a chord with young India, this digital-first marketing campaign has been conceptualized by RedFuse Communications – WPP’s integrated communications partner to Colgate India. This campaign positions Visible White toothpaste as a beauty essential and will run across media touchpoints such as digital, TV and print. Speaking about the idea behind the campaign, Delna Sethna, Executive Creative Director, Red Fuse said, “The Colgate Visible White campaign was created with the objective of reinforcing the importance of teeth whitening as part of one’s daily beauty routine. The campaign film with Kiara Advani and the communication of Dazzle White Dazzle Right, depicts how regular use of Visible White boosts confidence, irrespective of common beauty faux pas.” The campaign will run in 7 languages, including Hindi, Telugu, Tamil, Kannada, Bengali, Marathi and English.

Colgate onboards Kiara Advani as its brand ambassador; launches a new ad

<keyword id="73802" type="COMPANY" weightage="100" keywordseo="Colgate">Colgate</keyword>’s share in the Indian market fall by 1.8% in 2016. That was reason enough for <keyword id="123630" type="COMPANY" weightage="20" keywordseo="Colgate-Palmolive">Colgate Palmolive</keyword>'s global CEO <keyword id="656330" type="PERSON" weightage="20" keywordseo="Ian-Cook">Ian Cook</keyword> take <keyword id="6355107" type="PERSON" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword> endorsed <keyword id="6356684" type="UNKNOWN" weightage="100" keywordseo="patanjali">Patanjali</keyword> quite seriously. In a call with the investors, <keyword id="9230" type="PERSON" weightage="20" keywordseo="Cook">Cook</keyword> said, “Patanjali in India takes a very nationalist view of its business. These are concepts in the local market. They tend to be premium price oriented and it means that you have to respond with a very specifically constructed offering that attacks the benefit the consumer is looking for.” Colgate’s sales volume has declined 4% last fiscal with the trend in consumer being shifting to ayurvedic or herbal brands. According to ET news report, market share of 55.6% in toothpaste and 47.3% in the toothbrush category in 2016, Colgate still remains the country's largest oral care player. But Patanjali has been able to challenge its dominance despite being present in only two lakh traditional retail stores against the US multinational's access to more than five million stores. Patanjali has become a giant with Rs 10,000 crore turnover in less than a decade. To fight it, <keyword id="6365619" type="CITY" weightage="20" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> has relaunched Ayush brand of ayurvedic personal care products, acquired Indulekha hair care brand and launched Citra skincare brand, while L'<keyword id="1518571" type="COMPANY" weightage="20" keywordseo="Oreal">Oreal</keyword> launched a hair care range under Garnier Ultra Blends made with natural ingredients. Dabur launched India's first ayurvedic gel toothpaste under the Dabur Red franchise to establish ayurveda for the younger generation.

Colgate is really worried about Patanjali’s rise. Here’s the proof

<keyword id="6356684" type="UNKNOWN" weightage="100" keywordseo="patanjali">Patanjali</keyword>, the <keyword id="34523" type="CITY" weightage="100" keywordseo="fmcg">FMCG</keyword> brand owned by yoga guru Baba Ramdev has had a dream run in its segment for around a decade, gaining massive popularity and revenue in the recent years. However, it looks like the fad is about to come to an end. Even though the company aims to double its revenue to Rs 21,000 crore this financial year, rival FMCG players are going out of their way to recapture their market shares across segments. While <keyword id="178761" type="COMPANY" weightage="100" keywordseo="Hindustan-Unilever-Limited">Hindustan Unilever Limited</keyword> has started to focus on its Ayush brand of naturals/herbals products, <keyword id="80626" type="CITY" weightage="100" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword> has also brought out its range of natural products so that it can reclaim its market in the toothpaste segment. <keyword id="62997" type="CITY" weightage="100" keywordseo="Dabur">Dabur</keyword> too has declared that Patanjali dominance is over in the honey segment. "Primary shipments of Ayush have started," said Sanjiv Mehta, CEO and Managing Director at India's largest consumer goods maker. "In two to three weeks, you will start seeing much more activity happening in the marketplace. It's a multi-category launch. We're very pleased with the results in South India and now we're very excited in rolling it out nationally," he said at the June quarter earnings call. Talking of the skincare space, HUL is bringing Citra to India, which offers skin care products with far-Eastern ingredients like Japanese Green tea, Sakura and Thai Lotus. As per analysts, Citra will cement HUL's dominance in the skincare sentiment, helping it ward off the competition it has from herbal players like Patanjali, Dabur and <keyword id="26169" type="COMPANY" weightage="100" keywordseo="himalaya">Himalaya</keyword>. Patanjali has reported Rs 10,561 crore revenue for FY17, out of which Patanjali Ayurved contributed Rs 9,346 crore and <keyword id="2830840" type="COMPANY" weightage="100" keywordseo="Divya-Pharmacy">Divya Pharmacy</keyword> contributed Rs 870 crore. Dabur, another FMCG major from India is said to be already working on a strategy to take on rival Patanjali, which includes modernising its Ayurveda portfolio and introducing a range of new products.

Patanjali might be seeing a dry run in the future, thanks to aggressobe rivals

<a href="http://www.businessinsider.in/searchresult.cms?query=procter+%26+Gamble">Procter &amp; Gamble</a> India is going to stop supply of its <a href="http://www.businessinsider.in/searchresult.cms?query=oral+B">Oral-B</a> toothpaste owing to low profits and market share. 
 
P&amp;G had launched the toothpaste in India in 2013 but managed to acquire around 1% of the toothpaste market share-less than <a href="http://www.businessinsider.in/searchresult.cms?query=patanjali">Baba Ramdev’s Patanjali</a>, <keyword id="80626" type="CITY" weightage="20" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword> and <a href="http://www.businessinsider.in/searchresult.cms?query=unilever">Unilever</a>. 
 However, a P&amp;G spokesperson said the <keyword id="3275450" type="UNKNOWN" weightage="20" keywordseo="Oral-B-toothpaste">Oral-B toothpaste</keyword> will be made available in few locations in Indi depending on the local market share of the product. 
 Speculations are rife that Oral-B’s run was stopped by <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword>’s toothpaste too, which has become a cause of worry for many in the Rs 7,000-crore oral care market. 
 
Early this year, P&amp;G said it would de-prioritise several unprofitable lines of business in India. 
 
"Last fiscal year, organic sales growth slowed by several points but we made significant progress in improving local profit margin, up 700 basis points. We went from losing money in India to triple-digit profits," said P&amp;G's Chief Financial Officer, Jon Moeller. 
 
(Image: Thinkstock)

Baba
Ramdev’s Patanjali is already spelling doom for this global brand in India

The <a href="http://www.businessinsider.in/searchresult.cms?query=toothpaste+industry&amp;sortorder=effectivedate">oral care segment</a> is witnessing a battle over toothpaste like never before. In a bid to counter <a href="http://www.businessinsider.in/searchresult.cms?query=patanjali&amp;sortorder=effectivedate">Baba Ramdev Patanjali’s</a> herbal toothpaste-‘Dant Kanti’- <a href="http://www.businessinsider.in/searchresult.cms?query=colgate&amp;sortorder=effectivedate">Colgate</a>-Palmolive is launching an Ayurved toothpaste-Cibaca Vedshakti. 
 Although <keyword id="73802" type="COMPANY" weightage="100" keywordseo="Colgate">Colgate</keyword> has a variety of toothpaste in herbal segment, <keyword id="3532303" type="UNKNOWN" weightage="20" keywordseo="cibaca-vedshakti">Cibaca Vedshakti</keyword> will be the first one in Ayurvedic segment. 
 "In India, the consumer believes strongly in natural ingredients. A toothpaste launching this quarter under the Cibaca sub-brand is Colgate Cibaca Vedshakti," said Bina Thompson, senior vice-president at <keyword id="80626" type="CITY" weightage="20" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword>, during an investor call. 
 
Nowadays, consumers are opting for more herbal products due to which the <a href="http://www.businessinsider.in/searchresult.cms?query=ayurveda&amp;sortorder=effectivedate">Ayurved</a> and natural products now account for 13-14 per cent of the overall toothpaste market. 
 Following Cibaca Vedshakti’s news, <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword> said the name chosen by Colgate was inappropriate. 
 
"We worship and respect Vedas like our gods, we don't use them in our products. This is not a toothpaste but a direct attack on our culture," Acharya Balkrishna, MD of Patanjali Ayurved, told ET. 
 
As per Nielsen’s data, Patanjali's oral care market share has been pegged at nearly 2 per cent in the year ended March. 
 
Meanwhile, analysts expect Colgate will be able to fight back against local competition despite being a late mover. 
 
Colgate's Cibaca Vedshakti will be priced at Rs 50 for a 175 gram pack, which is around 30 per cent cheaper than Dant Kanti.

Toothpaste fight gets fierce as Colgate launches herbal toothpaste to counter Patanjali

After <a href="http://www.businessinsider.in/searchresult.cms?query=baba+ramdev&amp;sortorder=effectivedate">Baba Ramdev</a> claimed that his <a href="http://www.businessinsider.in/searchresult.cms?query=patanjali&amp;sortorder=effectivedate">Patanjali Ayurved</a> will drive out Colgate and <a href="http://www.businessinsider.in/searchresult.cms?query=nestle&amp;sortorder=effectivedate">Nestle</a>, especially in the oral care segment, at least <a href="http://www.businessinsider.in/searchresult.cms?query=colgate&amp;sortorder=effectivedate">Colgate</a> has taken this challenge seriously. 
 <keyword id="80626" type="CITY" weightage="40" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword> acknowledged this threat and is planning to launch more products in the ‘natural’ category. 
 
READ ALSO: <a href="http://www.businessinsider.in/Weirdest-comment-of-the-day-Ramdev-Baba-says-Patanjali-will-shut-the-gate-in-Colgate-make-Nestles-bird-disappear/articleshow/52027530.cms">Weirdest comment of the day - Ramdev Baba says Patanjali will shut the gate in Colgate, make Nestle's bird disappear</a> 
 
"The natural segment in India has been growing rapidly. And to capitalise on this, we're revitalising our Colgate Active Salt toothpaste bundle. The short-term share impact comes from local competitors with heightened promotional activity," said Global CEO of Colgate-Palmolive Ian Cook. 
 
Cook added the US multinational scanned through innovation and go-to-market plans in the Indian markets and will undertake corrective measures. 
 
Colgate maintained its market share in the <a href="http://www.businessinsider.in/searchresult.cms?query=toothpaste+industry&amp;sortorder=effectivedate">toothpaste category</a>, which is a 6,000 crore segment, at 54%. 
 
Meanwhile, Colgate is likely to come out with Colgate Sensitive clove essence toothpaste and also a line of fruity toothpastes for kids. 
Colgate’s management committee that regularly reviews the onground action plans to deal with competition from Patanjali and other herbal players such as Dabur and Himalaya, Richard Lui of JM Financial said in a recent report. 
 
"Colgate appears quite confident that it will be able to protect and grow its turf, while cognising that this is not any 'normal FMCG competitive battle'," Lui wrote after meeting with Colgate's management. 
 
Ramdev had said that it will close the gates of Colgate. 
 
"Colgate will be below Patanjali by this year, and in three years, we will overtake Unilever," the yoga guru had claimed, adding that Patanjali's Dant Kanti toothpaste did Rs 450 crore of business in 2015-16. 
 
(Images: Indiatimes)

Colgate takes Ramdev’s threat seriously; will launch new products under ‘natural’ category

One more name added to the growing list of Indians who have been given opportunity to lead multi-national <keyword id="34523" type="CITY" weightage="80" keywordseo="fmcg">FMCG</keyword> companies. Consumer products manufacturer <keyword id="80626" type="CITY" weightage="80" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword> Co has appointed <keyword id="784954" type="PERSON" weightage="60" keywordseo="Mukul-Deoras">Mukul Deoras</keyword> as its <keyword id="2582500" type="POSITION" weightage="60" keywordseo="global-chief-marketing-officer">global chief marketing officer</keyword>. 

	Deoras has been working as the president of Colgate-Palmolive's Asia operations, a post being offered to Vinod Nambiar, people aware of the development told the Economic Times. 
 

	IIM Ahmedabad alumnus Deoras will be responsible for about $2-billion advertising budget of Colgate-Palmolive from this month. 
 

	The world's largest toothpaste maker, Colgate-Palmolive is focusing more on emerging markets, where per capita usage of toothpaste is low, and making a transition towards more visibility in digital media. Its revenue was flat at $17.3 billion last year. 
 

	The development brings three Indians to the top deck at the American major — Deoras, Nambiar and Prabha Parameswaran, who is president at the company's Africa and Eurasia division. All three executives have earlier worked in senior roles at Colgate-Palmolive India. 
 Nambiar's former role of heading the company's China operations is being taken over by <keyword id="2929744" type="UNKNOWN" weightage="80" keywordseo="Arvind-Sachdev">Arvind Sachdev</keyword>, who was earlier general manager for Colgate-Palmolive's North Africa-Middle-East hub in the Africa Eurasia division. 

	A Colgate-Palmolive spokesperson has confirmed the development to the financial daily. 
 

	According to a Colgate-Palmolive shareholder presentation in May, the firm plans to earmark 20-25% of its marketing budget for digital media. As per the presentation, Colgate globally leads the toothpaste market with around 45.2% share, while in the toothbrush segment it has around 33.8% share. In India, Colgate leads the toothpaste market with 54.6% share. 
 Deoras, who had joined Colgate in 2004 from <keyword id="6365619" type="CITY" weightage="80" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> (HUL), has held several top positions in the company—director (special projects) for Asia Pacific region, general manager for Thailand operations, vice-president of personal care business in the parent company at the US, and managing director of Indian operations in 2010. He is currently chairman of the Indian subsidiary. 
	(Image: Indiatimes)

Meet Mukul Deoras, the chief marketing officer of Colgate-Palmolive

<ul><li><keyword id="11494632" type="UNKNOWN" weightage="20" keywordseo="commerceiq">CommerceIQ</keyword> has raised $60 million in Series C round, led by Insight Partner.</li><li>It plans to use this funding to expand its team in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> and crack more M&amp;As.</li><li>The tech platform currently has 2200 customers including Kellogg’s and Colgate-Palmolive.</li></ul>CommerceIQ, a tech platform that helps businesses make entry into e-commerce, has closed its Series C round at a $60 million. The round was led by Shopify-backer Insight Partner, along with participation from Trinity Ventures, Shasta Ventures, and Madrona Venture Group. The California and Bengaluru-based e-commerce management platform helps 2200 consumer brands -- like Kellogg’s, Nestle, Colgate-Palmolive and more -- manage their e-commerce operations. Though many of its clients do have their own marketplaces and direct-to-customer (D2C) operations, they only account for a minor portion of their sales. Therefore, CommerceIQ solely focuses on helping them with sales through established third-party e-commerce platforms like <keyword id="18635" type="COMPANY" weightage="20" keywordseo="Amazon">Amazon</keyword>, Walmart, Shopify and more, which can bring them better results. It ties and automates multiple functions like sales, advertising, supply chain operations, and also drives large scale automations across the e-commerce operation. Indirect e-commerce sales take on D2C approach “Most e-commerce happens through indirect commerce [third-party e-commerce platform]. You never go to Colgate.com or Huggies.com or places like that to buy toothpaste or a diaper. You are essentially going to Amazon.com, Walmart.com or in India’s case <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>.com. About 85% of the total e-commerce in the US happens through indirect, only 15% happens on direct platform," Guru <keyword id="1175" type="COMPANY" weightage="20" keywordseo="Hariharan">Hariharan</keyword>, chief executive officer (CEO) of CommerceIQ told Business Insider. He further explained that CommerceIQ’s clients use it as a data store for all the necessary data points across sales, marketing, supply chain and more. The company also applies its machine learning algorithms to figure out the trends, apt pricing and anomalies in terms of the business. “We are essentially a machine that plugs into the Amazon and Walmart machine, and drives the growth of these brands on these platforms,” Hariharan added. The company earns its revenue by renting out its softwares to its customers. It also claims that its software helps its clientele get a 40% boost in their e-commerce sales and 20% higher profits. Hariharan believes that the growth of D2C, which gained momentum over the last year, is going to be capped compared to indirect e-commerce competitors. Where does India come into play for CommerceIQ? CommerceIQ was founded in 2012 and has raised about $100 million to date across three funding rounds. It had raised $12 million in Series B and $8.5 million in Series A in 2014. Majority of CommerceIQ’s operations currently lie in the North American continent, however, it is looking to expand into European as well as Asian markets with the latest fundraise. It is also currently working on some pilot projects in India and plans to launch a holistic operation in the country by 2022, Prasoon Kumar, CommerceIQ’s vice president of engineering and head of India operations, told Business Insider. All these algorithms and softwares are built in CommerceIQ’s development centre in Bengaluru, <keyword id="6354780" type="LOCATION" weightage="20" keywordseo="Karnataka">Karnataka</keyword> in India. The centre has a workforce of around 110 people who look into engineering, analytics, data science, machine learning and more. The Bengaluru office also handles product, customer operations and support. A part of the funding will also be used to double its workforce in the Bengaluru office in the next 18 months. “India is a key and strategic centre for us. We are going long in our investments in India,” Hariharan added. Besides this, it is also planning to expand its go-to-market by both organic and inorganic means. It will look into setting up operations across international markets in order to boost its sales. On the other hand, it is planning mergers and acquisitions (M&amp;As) to expand its product offerings as well as value for customers. Talking about CommerceIQ’s integration with its sales process, Surabh Pokhriyal, worldwide director of global digital commerce at Colgate-Palmolive, said automation of its indirect sales has helped the company move forward from manual processes and streamline its e-commerce operations, driving market share and profitability. 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E-commerce management platform CommerceIQ raises $60 million, looks to launch India operations by 2022

<ul><li><keyword id="407416" type="PERSON" weightage="20" keywordseo="TV-advertising">TV advertising</keyword> has been witnessing a good revival as ad volumes keep increasing.</li><li><keyword id="134892" type="COMPANY" weightage="20" keywordseo="TAM">TAM</keyword>'s latest report has revealed that TV ad volumes in July 21 vis-a-vis Jul 20 witnessed a 14% increase.</li><li>Hindustan Unilever and <keyword id="416884" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser-India">Reckitt Benckiser India</keyword> were the top two advertisers with 15% and 11% share of Ad Volumes respectively.</li></ul>TAM, in its latest report titled Study on <keyword id="35666" type="COMPANY" weightage="20" keywordseo="advertising">Advertising</keyword> for Television has revealed that Tv advertising has witnessed a 14% increase in July 2021 vis-à-vis July 2020. Ad Volumes rose in all weeks of July’21 over the same weeks in July’20, with the highest growth (16%) occurring in week 1 of July’21, the report revealed. Television witnessed over 40 new categories, over 1200 new advertisers and over 2100 new brands in July this year as compared to July 20. Corporate/Brand Image, Ecom-Education and Tea were the new entrants among the Top 10 categories in Jul'21. Toilet Soaps retained its first rank in Jul'21 over Jul’20, followed by Milk Beverages on 2nd position. The Top 10 categories added 33% share of Ad Volumes in Jul’21. <div type="image" title="TV advertisers July" msid="85370005" hostid="261"></div> Among the advertisers, Hindustan Unilever and Reckitt Benckiser India were the top two advertisers with 15% and 11% share of Ad Volumes respectively. Amazon Online India, Cadburys India and Colgate Palmolive India saw a positive rank shift. <keyword id="54572" type="CITY" weightage="20" keywordseo="PepsiCo">PepsiCo</keyword> and <keyword id="6361491" type="UNKNOWN" weightage="20" keywordseo="Procter-Gamble">Procter &amp; Gamble</keyword> were the new entrants in the Top 10 advertisers’ list. Meanwhile, the Top 10 advertisers added 42% share of Ad Volumes. <div type="image" title="top advertisers" msid="85370059" hostid="261"></div> Dettol was the top brand during Jul'21 followed by Delhi Skill &amp; Entrepreneurship University. During Jul'21, over 3400brands were present on TV. The Top 10 brands had 11% share of Ad Volumes among which 4 belonged to Reckitt Benckiser. <div type="image" title="Top brands" msid="85370143" hostid="261"></div>

You Searched For "Colgate Palmolive India Ltd" and got 12 results

Colgate-Palmolive launches the first-ever recyclable toothpaste tubes in India; aims to achieve 100% recyclability across its oral care portfolio

BI India Partner

Colgate's endearing campaign encourages people to stop worrying about 'what'll people think' and just follow their hearts

BI India Partner

Colgate-Palmolive (India) Q3 net up 3.64 pc at Rs 199 cr

PTI

Colgate onboards Kiara Advani as its brand ambassador; launches a new ad

BI India Partner

Colgate is really worried about Patanjali’s rise. Here’s the proof

BI India Bureau

Patanjali might be seeing a dry run in the future, thanks to aggressobe rivals

BI India Bureau

Baba Ramdev’s Patanjali is already spelling doom for this global brand in India

BI India Bureau

Toothpaste fight gets fierce as Colgate launches herbal toothpaste to counter Patanjali

BI India Bureau

Colgate takes Ramdev’s threat seriously; will launch new products under ‘natural’ category

BI India Bureau

Meet Mukul Deoras, the chief marketing officer of Colgate-Palmolive

BI India Bureau

E-commerce management platform CommerceIQ raises $60 million, looks to launch India operations by 2022

Kritti Bhalla

TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM

BI India Partner

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