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Millennials almost killed Diet Coke - now they're fueling its turnaround
Marketing has also been aimed at millennials, with a Super Bowl ad that was originally designed for…
Kate Taylor
Coca-Cola says millennials are decimating sales of Diet Coke - and now it's going to war
The sleek cans and new flavors, such as Feisty Cherry and Twisted Mango, aim for a trendier drinker…
Kate Taylor
COCA-COLA CANNIBALISM: Diet Coke's sister brand is pushing it closer to the brink of destruction
Meanwhile, Diet Coke's sales slump continues as the weakest link in the company's cola lineup. The …
Kate Taylor
The Diet Coke can has become completely unrecognizable
As Americans are drinking less soda, Pepsi and Coke have been forced to find new ways to win over i…
Inside Coke's 3-part master plan to save soda
"The One Brand strategy takes us from ineffective way of talking about four different brands and if…
Trump's bizarre obsession with Diet Coke reveals a major problem facing the soda giant
"Diet CSD [carbonated soft drinks] sales were supposed to be the solution to the industry's calorie…
Kate Taylor
Four cities are voting on ballot initiatives that should terrify Coke and Pepsi
If soda companies want to persuade people to continue to drink soda, they need to cut sugar and cal…
Kate Taylor
Coca-Cola is asking for consumer feedback on its low-calorie drink, Sprite Zero. Here’s how
Sprite Zero will be sold for a fortnight. After receiving the feedback, Coca-Cola will bring change…
Coke is now adding fiber to drinks to try and convince people to buy soda again
"Consumers, even the same person... want less sugar at one point, more caffeine, less caffeine [at …
Kate Taylor
San Francisco just took an unprecedented stand against soda - and it should terrify Coke and Pepsi
It's hard to know exactly how accurate these estimations are, as relatively few US cities have enac…
Kate Taylor
Coca-Cola is seriously worried about Diet Coke sales plummeting
Sandy Douglas, Coca-Cola North America president, said on the company's earnings call on Wednesday …
Lara O'Reilly
I drank as much Diet Coke as I could for a week - and I saw why Coca-Cola made massive changes to the brand
There's a key difference between Diet Coke and its new flavorful siblings. While the original Diet …
Dennis Green
A new study says soda taxes could save millions of dollars in healthcare costs - and that should terrify Coke and Pepsi
According to the model, the incidence of diabetes would drop an estimated 4% by 2018 when the tax w…
Kate Taylor
Here's Why Coke Life And Pepsi NEXT Will Never Take Off In The US
As the name suggests, these products contain fewer calories than a regular can of soda. For example…
Katie Jennings
Coke Came Up With A Bottle To Help Freshmen Make Friends On The First Day Of School
The soft drink/inchoate matchmaking company set up a cooler full of the bottles on the first day at…
Alyson Penn
Coke is so proud of the 1971 ad that featured in 'Mad Men' last night it has been revived again and again over the years
Winner of the coveted Cannes Lions Grand Prix prize the following year, Google partnered with four …
Lara O'Reilly
Alabama's Head Coach Used To Drive A Coke Delivery Truck, So The Company Made Him This Ad
It turns out that Alabama's head coach Nick Saban used to drive a Coca-Cola delivery truck to make …
Laura Stampler
We visited a Rite Aid store. The empty shelves made us wonder about the chain's future.
Rite Aid's restructuring includes closing hundreds of stores. Other locations, like a Brooklyn stor…
Jordan Hart,Alex Bitter
I weighed 434 and my doctor said I could die. I lost 163 pounds by riding a stationary bike and focusing on portions and lean proteins.
A man who weighed over 430 pounds lost almost half his body weight by paying attention to the food …
Jane Ridley
Aspartame is a 'possible carcinogen.' But unless you're drinking more than 14 cans of soda a day, you probably don't need to worry.
Aspartame is commonly used as a sweetener in products like diet soda and gum, including Diet Coke, …