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Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
The new campaign will go live across television, digital, outdoor, social media and retail
Coca-Cola is pulling its energy drink in North America after less than 2 year on the shelves
Coca-Cola Energy launched in North America in 2020, and had more than three times as much caffeine …
Grace Dean,Reuters
Coca-Cola is asking for consumer feedback on its low-calorie drink, Sprite Zero. Here’s how
Sprite Zero will be sold for a fortnight. After receiving the feedback, Coca-Cola will bring change…
Hindustan Coca-Cola Beverages launches initiatives for employees
The company, it said, also plans to provide a six-month internship to these women to help them acq…
PTI
Coca-Cola with Coffee is being rolled out nationwide. If you live in Coffee County, Georgia, you can even get it delivered by drone.
Coca-Cola with Coffee has already launched overseas. It's now hitting stores in the US in three dif…
Grace Dean
India is the 5th largest market for Coca-Cola globally
Coca-Cola India has progressed into the new decade by becoming the fifth largest market by volume f…
Coca-Cola will scrap around 200 drinks brands, half its portfolio, after falling sales during lockdown
Coca-Cola would likely remove more brands from its "hydration" category, which includes Dasani, Pow…
Grace Dean
Pepsi is replacing Sierra Mist with Starry — a new lemon-lime soda designed to rival Sprite and win over Gen Z
Starry "delivers a more balanced, cleaner, crisp finish than Sierra Mist," a spokesperson told Insi…
Bethany Biron
PepsiCo to launch Pepsi Black to compete with Coke Zero
Prakash also said that the company would be potentially rolling out a new product every q…
Ramesh Chauhan, the father of Indian soft drink industry is all set to launch new range of fizzy drinks!
Chauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore do…
Soon, you will get your Coke in an aluminium bottle
Dana Bolden, vice president at Bottling Investments Group at Coca-Cola, told ET, “If you put market…
Coca-Cola to launch cheaper aerated drinks
World's largest beverage maker has decided to launch the new category of drinks in popular local…
For the first time ever, Coca-Cola will launch a Coke drink that isn't a soda across America
In 2018, Monster tried to prevent Coca-Cola from launching its own brand of energy drinks in the US…
Kate Taylor
Coca-Cola is making massive changes to Diet Coke
With the brand revamp, Coca-Cola is attempting to replicate the success of its Coke Zero relaunch i…
Kate Taylor
Coca-Cola explains its Coke Zero rebrand: 'Coke and Coke Zero Sugar are like ham and egg'
Brittain said: "We continue to agree wholeheartedly with the government in terms of the issue and t…
Lara O'Reilly
After Pepsi’s exit, Coca-Cola knocks IPL doors for sponsorship
ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…
Coca-Cola is debuting its first new flavor across America in more than a decade
According to Carpenter, retail sales of flavored Coca-Cola beverages grew 2% through the third quar…
Kate Taylor
Coca-Cola beats on earnings
In the earnings statement, CEO Muhtar Kent said: "Our second quarter results were in line with our …
Akin Oyedele
Coca-Cola says millennials are decimating sales of Diet Coke - and now it's going to war
The sleek cans and new flavors, such as Feisty Cherry and Twisted Mango, aim for a trendier drinker…
Kate Taylor
Coca-Cola's future isn't about soda anymore
In July, Coca-Cola reported that its sparkling-beverage sales by volume dropped 1% in the second qu…