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You Searched For "Coca Cola Fairlife" and got 16 results


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1 min read

Soon you will be gulping down milk by Coca-Cola!

Coca-Cola’s Vio brand will compete with Amul, Britannia and Nestle, which have a strong hold in Ind…

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2 mins read

Coca-Cola will scrap around 200 drinks brands, half its portfolio, after falling sales during lockdown

Coca-Cola would likely remove more brands from its "hydration" category, which includes Dasani, Pow…

Grace Dean   


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1 min read

Coca-Cola is discontinuing its struggling Odwalla juice brand as it looks to adapt to people's shifting tastes

Coca-Cola said it ultimately "couldn't figure out the cost-effectiveness" of continuing to sell Odw…

Bethany Biron   


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3 mins read

Brands are increasingly doing away with the CMO role. A top Coca-Cola exec explains why the company ditched the title and reveals its growth strategy.

Coke also started classifying its brands into explorer, challenger and leader brands, depending on …

Tanya Dua   


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2 mins read

We tried Coca-Cola's new milk that costs twice as much as regular - here's the verdict

"We're going to be investing in the milk business for a while to build the brand so it won't rain m…

Hayley Peterson   


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1 min read

Coca-Cola Is Betting Big On A New Kind Of Milk That Costs Twice As Much As Regular

The milk is made on a sustainable dairy farm with "fully sustainable high-care processes with anima…

Hayley Peterson   


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3 mins read

A Model Who Appears In These 'Sexist' Coca-Cola Milk Ads Says She Didn't Give Permission

He adds: "As with every shoot, I make it abundantly clear our intentions for the shoot and that our…

Lara O'Reilly   


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1 min read

Check Out The Strange, 'Sexy' Ads For Coke's New Milk Product

Back in February, Fairlife also launched a far less racy video to explain the product to Minnesotan…

Lara O'Reilly   


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3 mins read

The future of Coke and Pepsi depends on this unlikely beverage

"Over the last 15 years, we've gone from stills being a single digit part of our portfolio to …

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2 mins read

The 10 Things You Need To Know In Advertising Today

10. French city Grenoble plans to ban all outdoor ads and replace them with trees and "community sp…

Lara O'Reilly   


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4 mins read

Longtime staples of the American diet are in danger of going extinct

For example, in the last two years, Coke has acquired coconut water company ZICO, raised its stake …

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3 mins read

Coke and Pepsi are making America healthier with the 'marketing trick of the century'

"Bottled water's ascent has been driven in large part by America's move to healthier beverage choic…

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2 mins read

The 10 Things You Need To Know In Advertising Today

2. A model who appears in the Coca-Cola Fairlife milk ads, branded by the media as "sexist," says s…

Lara O'Reilly   


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8 mins read

The end of the Coke era

And that's down to nuanced drinking habits becoming more widespread, Ritson added: "Natural product…

Lara O'Reilly   


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2 mins read

The 10 Things In Advertising You Need To Know Today

6. MailOnline grew its revenues by more than 40% to £62 million in 2014, almost completely offsetti…

Lara O'Reilly   


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2 mins read

The 10 things in advertising you need to know today

10. In just one year Satya Nadella has made Microsoft so much better. Changes include building exci…

Lara O'Reilly