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<ul class="summary-list"><li>Kopi luwak is a coffee delicacy made from civet feces and is popular in Bali.</li><li>A PETA investigation found civets kept in cages where workers harvest their feces.</li></ul>In Bali, opting for beans made from the poop of <a target="_blank" href="https://www.businessinsider.com/kopi-luwak-cat-poop-worlds-most-expensive-coffee-taste-test-2018-11">civets</a> is the most expensive way to take your coffee. Every year, tourists travel to the Indonesian island and drink civet coffee — locally known as <a target="_blank" href="https://www.businessinsider.com/civet-coffee-most-expensive-2012-10">kopi luwak</a> — at the more than a dozen <a target="_blank" href="https://www.google.com/search?q=kopi+luwak+bali&amp;sca_esv=7f485625a55f820f&amp;biw=712&amp;bih=686&amp;tbm=lcl&amp;sxsrf=ACQVn09T3Kr9UPIAdkfyRsDT_RE4ASFCyw%3A1710492714321&amp;ei=Kgz0ZdeVE-6RseMPntq8kAg&amp;ved=0ahUKEwjX0oL18fWEAxXuSGwGHR4tD4IQ4dUDCAk&amp;uact=5&amp;oq=kopi+luwak+bali&amp;gs_lp=Eg1nd3Mtd2l6LWxvY2FsIg9rb3BpIGx1d2FrIGJhbGkyCxAAGIAEGIoFGJECMgsQABiABBiKBRiRAjILEAAYgAQYigUYkQIyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeSMcUULIEWJoTcAJ4AJABAZgBswGgAaIJqgEEMTQuMrgBA8gBAPgBAZgCEaACwwjCAgQQIxgnwgIKEAAYgAQYigUYQ8ICCxAAGIAEGLEDGIMBwgIIEAAYgAQYsQPCAg4QABiABBiKBRixAxiDAcICDRAAGIAEGIoFGEMYsQPCAg0QABiABBgUGIcCGLEDwgIEEAAYA5gDAIgGAZIHBDE2LjGgB6yDAQ&amp;sclient=gws-wiz-local#rlfi=hd:;si:;mv:[[-8.163386542671795,115.98412809662304],[-8.898112350860012,114.9280673056074]]">cafés and farms</a> listed on Google Maps.But the <a target="_blank" href="https://www.businessinsider.com/peta-cofounder-send-elon-musk-part-heart-when-she-dies-2023-6">People for the Ethical Treatment of Animals</a>, or PETA, said in an <a target="_blank" href="https://www.youtube.com/watch?v=Y1NZRAZM12Q">investigative video</a> posted on YouTube on March 5 that tourists should be wary of drinking kopi luwak, as the coffee beans are collected from civets kept in wire cages.The video comprised footage of several civets held in captivity. Jason Baker, the senior vice president of PETA, told <a target="_blank" href="https://www.cnbc.com/2024/03/08/what-is-civet-coffee-peta-issues-a-new-warning-to-bali-tourists.html#:~:text=CNBC%20Travel-,A%20new%20warning%20to%20Bali%20tourists%3A%20'Stay%20away,from%20civet%20coffee%2C'%20says%20PETA&amp;text=If%20the%20idea%20of%20drinking,reason%20to%20rethink%20the%20drink.">CNBC</a> that the footage was taken at a farm in Catur, a small town 30 miles north of Ubud that's popular for trekking in <a target="_blank" href="https://www.businessinsider.com/bali-digital-nomad-cost-jobs-career-guide-lifestyle-2023-3">Bali</a>.In the video, one person could be heard saying the coffee beans are collected from the civet droppings found in the "wild jungle" — but PETA wrote in the video that this isn't true."Deliberately misleading claims about how civet coffee is obtained are rampant in Bali," the video's in-text caption read.One person, whom PETA identified as a kopi luwak peddler, said that tourists don't know that the civets are held captive."That's because we forcibly [confine] them," the person said in response to the investigator asking if kopi luwak is better than regular coffee.The video ends with the in-text caption: "Don't be fooled. There is no ethically made civet coffee."Baker told CNBC that it's not possible to produce kopi luwak in mass quantities without caging civets. He said civets were also found to have been fed rotten coffee berries, covered in feces, and had open wounds. The Bali Tourism Board did not immediately respond to a request for comment from Business Insider regarding its regulations on producing and selling kopi luwak on the island."But the confinement, suffering, and sadness endured by civet cats for kopi luwak aren't among them. Tourists be warned: stay away from civet coffee," he said. PETA and Baker did not immediately respond to a request for comment from BI.Kopi luwak is made by cleaning and roasting partially digested coffee beans excreted by civets. Kopi luwak is also known for its high price point, costing between $45 and $600 per pound, Baker told CNBC. It's big business — according to data from the Ohio-based research company <a target="_blank" href="https://www.sphericalinsights.com/press-release/kopi-luwak-coffee-market">Spherical Insights,</a> the market size of the kopi luwak industry was worth $7.16 billion, which is projected to grow to $11 billion by 2032.It's not the first time PETA has called for tourists to boycott kopi luwak. In 2022, PETA said tourists should avoid the kopi luwak after civets were found to be <a target="_blank" href="https://www.youtube.com/watch?v=X14aKf7_2Vk">distressed</a> when their feces were collected.

Coffee beans made from civet poop is big money in Bali. But PETA says tourists should avoid it as the animals are kept in cages and fed rotten berries.

Much can happen over a cup of <keyword id="6354798" type="ORGANIZATION" weightage="100" keywordseo="coffee">coffee</keyword> – so goes the popular saying. But have you ever considered your everyday <keyword id="2026289" type="UNKNOWN" weightage="100" keywordseo="Cup-of-Joe">Cup of Joe</keyword> as a <keyword id="2026290" type="UNKNOWN" weightage="100" keywordseo="Millionaires-drink">millionaire’s drink</keyword>? At least, some people are spending millions on coffee, either collectively or individually, without even realising how much is spent. But if you are not careful, your <keyword id="2026311" type="UNKNOWN" weightage="100" keywordseo="Daily-coffee">daily coffee</keyword> habit can really dent your bank account. 
 Of course, the physical coffee market all over the world is sluggish right now due to a huge surplus from <keyword id="6355226" type="COUNTRY" weightage="80" keywordseo="Brazil">Brazil</keyword> and recent high yields from South and <keyword id="162386" type="UNKNOWN" weightage="100" keywordseo="Central-America">Central America</keyword>. But that is not likely to bring down store prices in 2014. Most of the big companies make long-term purchases throughout the year and the current slump in coffee prices, as much as 30%, won’t benefit <keyword id="2026305" type="UNKNOWN" weightage="100" keywordseo="Coffee-drinkers">coffee drinkers</keyword> in the short term. 
 But don’t lose heart. You are, after all, in the millionaires’ club and here are five interesting facts about coffee (and accessories) that involve big bucks. Have fun while you read and the next time you are in Costa or <keyword id="6377922" type="CITY" weightage="100" keywordseo="Starbucks">Starbucks</keyword>, just remember this is no longer the black and bitter drink you have always bought for a few bucks but a noble beverage that attracts the rich and the famous. 
 
See who’s drinking &amp; how much you are shelling out Starbucks’ booming business might have led you to believe in America’s growing love affair with coffee, but a recent survey by Euromonitor shows the country is nowhere among the top 15 coffee-drinking nations. So who tops the obsession list now? <keyword id="77570" type="COUNTRY" weightage="100" keywordseo="The-Netherlands">The Netherlands</keyword>, with per capita consumption of 2.414 cups a day that almost equals the combined consumption of the US, the UK, Spain and <keyword id="6354785" type="COUNTRY" weightage="80" keywordseo="France">France</keyword>. The US is at No. 16, with a per head consumption of 0.931 cup a day. However, the US still spends a whopping $4 billion on <keyword id="2026325" type="UNKNOWN" weightage="100" keywordseo="Coffee-import">coffee import</keyword>. An average coffee drinker spends about $4,500 a year on coffee or $180,000 throughout his/her career. What about savings, we wonder. 
 
 
 
World’s most expensive coffee – will it turn you off? If you are an animal lover, you should stay off the smoothest coffee called <keyword id="1347492" type="PERSON" weightage="100" keywordseo="Kopi-Luwak">Kopi Luwak</keyword> (Indonesian for <keyword id="672295" type="UNKNOWN" weightage="100" keywordseo="Civet-coffee">civet coffee</keyword>) that can cost as much as $30-100 for a cup in <keyword id="6354968" type="COMPANY" weightage="80" keywordseo="London">London</keyword> and <keyword id="6355838" type="COMPANY" weightage="80" keywordseo="New-York">New York</keyword>. But just like the discovery of original coffee beans, a freak event led to the discovery of the most luxurious coffee. In colonial <keyword id="8692" type="COUNTRY" weightage="100" keywordseo="Indonesia">Indonesia</keyword>, workers were forbidden to consume coffee beans collected from the plant. However, wild <keyword id="2026332" type="UNKNOWN" weightage="100" keywordseo="Asian-palm-civets">Asian palm civets</keyword> often ate the ripest <keyword id="2026341" type="UNKNOWN" weightage="100" keywordseo="Coffee-cherries">coffee cherries</keyword> and the semi-digested beans were picked up from their excretion, cleaned and roasted by plantation workers. It was soon learnt that these beans get a unique aroma and rich, heavy flavour with hints of caramel and chocolate. Today, Kopi Luwak is mostly mass produced by feeding the caged civets. 
 
 
 
Clover, Clover… on the counter Forget the instant, the espresso; it’s the age of brew, at a cost, of course. But you won’t mind shelling out more at Starbucks if you are trying a Clover cup of brew. Clover is a state-of-the-art coffee-maker that uses vacuum-press technology to brew one cup at a time. It also lets one select the brewing time and temperature to coax the best flavour out of the particular bean. Each machine costs around $11,000, but as Starbucks has bought the company six years ago, one can imagine the kind of investment it has made to serve ‘personalised’ coffee. By the end of 2014, the company is planning to double the number of its locations around the world that offer the premium Clover brewing system. As of now, Clover machines are used in 25 US markets and 10 international destinations, including the UK, the <keyword id="44173" type="COUNTRY" weightage="100" keywordseo="Netherlands">Netherlands</keyword>, Russia, Poland, Canada, Japan, Hong Kong, Thailand, Singapore and <keyword id="6387116" type="COUNTRY" weightage="80" keywordseo="Kuwait">Kuwait</keyword>. 
 
 
 
A million-dollar date <keyword id="271" type="POSITION" weightage="100" keywordseo="actor">Actor</keyword> <keyword id="23387" type="PERSON" weightage="100" keywordseo="Matt-Damon">Matt Damon</keyword>, the latest recipient of the prestigious Crystal Award at the 2014 <keyword id="69007" type="ORGANIZATION" weightage="60" keywordseo="World-Economic-Forum">World Economic Forum</keyword> in <keyword id="100810" type="COMPANY" weightage="60" keywordseo="Davos">Davos</keyword>, is one Hollywood star who mostly turns down advertisement offers and product endorsement deals. But even he got caught in a date with coffee and recently appeared in a 20 second TV commercial for an espresso coffee machine brand in the UK. His <keyword id="209459" type="POSITION" weightage="100" keywordseo="co-actor">co-actor</keyword> was the legendary <keyword id="11804" type="PERSON" weightage="80" keywordseo="George-Clooney">George Clooney</keyword> and the commercial was directed by <keyword id="894822" type="UNKNOWN" weightage="80" keywordseo="Grant-Heslov">Grant Heslov</keyword>. The outing earned Damon $3 million – not exactly a bad deal. Interestingly, Clooney has been the face of the <keyword id="2026356" type="UNKNOWN" weightage="100" keywordseo="Nestl-coffee-brand">Nestlé coffee brand</keyword> outside the US since 2006. 
 
 
 
<keyword id="2026357" type="UNKNOWN" weightage="100" keywordseo="Still-Life-with-Coffee-Pot">Still Life with Coffee Pot</keyword> – even that fetches a million Who says a <keyword id="2026362" type="UNKNOWN" weightage="100" keywordseo="Coffee-pot">coffee pot</keyword> can't fetch you millions? At least a suitably inspired artwork does. This painting by Scotsman <keyword id="2026301" type="UNKNOWN" weightage="100" keywordseo="Samuel-John-Peploe">Samuel John Peploe</keyword> dates back to 1905 and was auctioned at <keyword id="771850" type="UNKNOWN" weightage="100" keywordseo="Christies">Christie’s</keyword> in 2011 for just under £1 million. The price for the painting, including the buyer’s premium, was £937,250 and it easily broke the earlier record of <keyword id="2026292" type="UNKNOWN" weightage="80" keywordseo="The-Singing-Butler">The Singing Butler</keyword>, a work by former <keyword id="199578" type="POSITION" weightage="60" keywordseo="Coal-miner">coal miner</keyword> <keyword id="2026298" type="UNKNOWN" weightage="60" keywordseo="Jack-Vettriano">Jack Vettriano</keyword>. The real-life coffee pot is still around and belongs to <keyword id="2026299" type="UNKNOWN" weightage="60" keywordseo="Elizabeth-Peploe">Elizabeth Peploe</keyword>, the <keyword id="1150" type="POSITION" weightage="80" keywordseo="Artist">artist</keyword>’s daughter-in-law. 
 
Images: Wikipedia, Gizmodo

5 Million-dollar
Coffee Facts You Might Have Missed

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Don MacKinnon/Getty ImagesUrban Fare store manager Leanne Ring displays a package of Kopi Luwak coffee on September 12, 2002 in Vancouver, Canada.</div></div></div><ul class="summary-list"><li>Before visiting <a href="https://www.businessinsider.com/category/bali" target="_blank" rel="noopener">Bali, Indonesia</a>, many people had told me that I had to try Kopi Luwak, a traditional Balinese <a href="https://www.businessinsider.com/category/coffee" target="_blank" rel="noopener">coffee</a> considered to be the most <a href="https://www.businessinsider.com/category/expensive" target="_blank" rel="noopener">expensive</a> coffee in the world.</li><li>Kopi Luwak is coffee made from beans that have been digested by a civet cat (i.e. "cat poop coffee"). Balinese farmers have touted for generations that this method produces the best-tasting coffee.</li><li>But lots of kopi luwak is produced by civets held in disturbing, inhumane conditions. And even when I tried it at one of the few coffee shops that keeps its civets in humane conditions, the coffee tasted bitter and overly earthy.</li></ul> I'm the kind of person that likes to try everything. Live octopus in Korea? Check. Braised chicken feet at the dim sum hall in Hong Kong? Check. Chili-dusted, roasted grasshoppers in Mexico? Check.Before I travel, I usually research which unique foods are revered by the culture I'm visiting. When I began researching for a trip to Bali, a gorgeous Indonesian island in Southeast Asia, I found that the most talked about local specialty was kopi luwak.Kopi luwak is coffee made from coffee cherries that have been eaten, digested, and defecated by the Asian palm civet, a small mammal that looks like a cross between a cat and a raccoon. The beans are then cleaned and processed. In the West, kopi luwak has become known as "cat poop coffee."With prices ranging <a href="http://www.most-expensive.coffee/">between $35 and $100 a cup</a>, or about $100 to $600 a pound, kopi luwak is widely considered to be the most expensive coffee in the world.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Ulet Ifansasti/Getty ImagesCivet dung is prepared during the production of Civet coffee, the world's most expensive coffee at Bondowoso on August 11, 2009 in East Java, near Surabaya, Indonesia.</div></div></div>Indonesian coffee producers have claimed for generations that the kopi luwak method produces the best tasting coffee in the world. There are a few reasons for that.One, the civet is apparently a highly picky eater and will only eat the best, most ripe coffee cherries. Two, the animals' digestive enzymes "change the structure of proteins in the coffee beans, which removes some of the acidity to make a smoother cup of coffee," <a href="https://news.nationalgeographic.com/2016/04/160429-kopi-luwak-captive-civet-coffee-Indonesia/">according to National Geographic</a>. And three, digestion removes all the fruit pulp that sometimes gets left on the bean during processing.But there are a few very big catches.<h2>Increased demand for kopi luwak has changed the industry - for the worse</h2>When, in decades past, kopi luwak was simply an Indonesian specialty, it was almost exclusively produced by wild civets. The animals would graze in the wilderness, picking the choicest cherries at their leisure, and coffee producers would hunt for the dung. But ever since coffee expert Tony Wild introduced kopi luwak to the West in the early 1990s as the coffee director of <a href="http://www.taylorsofharrogate.co.uk/home.asp?storyid=%7B7C71F1DA-3342-4609-8B5D-CFF83E35E7F2%7D">Taylors of Harrogate</a>, all that's changed. There's now a huge demand for the specialty coffee. It's stocked at luxury retailers all over the world, production has expanded to China, Vietnam, Cambodia, and the Philippines, and, in Indonesia, it's one of the biggest delicacies marketed to tourists.As you can imagine, it's not wild civets producing the kopi luwak anymore. While there are still some wild civet operations, the vast majority of kopi luwak is made from civets that have been captured and put in cages on giant plantations. "Similar to foie gras geese, they're basically force-fed coffee berries," Suwanna Gauntlett, founder of Wildlife Alliance, a conservation group, <a href="https://www.usatoday.com/story/news/world/2016/03/21/civet-poop-coffee-southeast-asia-globalpost/82066314/">told Globalpost</a> in 2016. Read More: <a href="https://www.businessinsider.com/most-disappointing-places-in-the-world-photos-list-2018-10">I've been traveling the world for 6 months, and I've found real life doesn't always live up to the hype. These are the most disappointing places I've been</a><div class="KonaFilter image-container display-table"><div><div class="image on-image">Nicky Loh/Getty Images for World Animal ProtectionA caretaker feeds coffee seeds to a civet cat inside a 'Kopi Luwak' or Civet coffee farm and cafe on May 27, 2013 in Tampaksiring, Bali, Indonesia.</div></div></div>As Wild wrote in a 2013 column<a href="https://www.theguardian.com/lifeandstyle/wordofmouth/2013/sep/13/civet-coffee-cut-the-crap"> calling for an end to kopi luwak</a>, civets "suffer greatly" from being caged. Naturally solitary, the civets suffer stress when living in close proximity to each other, have numerous health problems due to the coffee-cherry diet, chew on their own legs, and often die.Even if you don't care about animal welfare, there's the reality that the coffee just doesn't taste that good. Many say that kopi luwak was discovered <a href="http://nordiccoffeeculture.com/what-kopi-luwak-is-and-why-you-should-avoid-it/">during Dutch colonial rule,</a> when Indonesian farmers were barred from harvesting coffee cherries for their own use. They had to scrounge around to get beans. The dung of the wild civet supposedly provided a shortcut to high-quality, cleaned coffee cherries free from the mold or decay that would've been common at the time.But any premium coffee <a href="http://nordiccoffeeculture.com/what-kopi-luwak-is-and-why-you-should-avoid-it/">you get at your local coffee shop comes from cherries</a> processed via far more advanced methods than kopi luwak and from uniformly ripe, high-quality cherries, according to Nordic Coffee Culture.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Harrison Jacobs/Business InsiderKopi luwak at Satu Satu cafe.</div></div></div><h2>I tried kopi luwak sourced from a family farm - and it was nothing special</h2>When I got to Bali, I visited the Satu Satu Café in Canggu, a small coastal town. Satu Satu <a href="https://munchies.vice.com/en_uk/article/wnbdwn/balis-best-coffee-is-made-with-wild-cat-poo">sources its kopi luwak from owner Eddie Sudana's six-acre family farm</a>. It's reputed to be one of the few places that still sources its beans from cage-free, wild civets.I figured if I had to try kopi luwak, at least I could do it at a place that makes it ethically. It wasn't even that expensive. If I remember correctly, it was only about 30-40% more than the regular coffee at Satu Satu.I love coffee. Espresso, French press, Aeropress, cold-brew, pour-over - I drink it all. The kopi luwak was nothing special. It tasted slightly smoother than your average diner cup of joe, but not better than ones I've had at any coffee shop worth its salt. And there was a gritty, overly earthy flavor.To be honest, I've made better cups of coffee in my Aeropress. At this point in time, drinking kopi luwak is more about being able to tell your friends you drank the most expensive coffee in the world than some amazing delicacy. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/places-on-google-maps-you-cant-see-2016-11">7 places you can't find on Google Maps</a></h3> <div> </div> </div>

I tried a cup of the 'most expensive coffee in the world' -&#160;here's why it's a tourist trap you shouldn't buy into

You Searched For "Civet coffee" and got 3 results

Coffee beans made from civet poop is big money in Bali. But PETA says tourists should avoid it as the animals are kept in cages and fed rotten berries.

Marielle Descalsota

5 Million-dollar Coffee Facts You Might Have Missed

Sanghamitra Mandal

I tried a cup of the 'most expensive coffee in the world' - here's why it's a tourist trap you shouldn't buy into

Harrison Jacobs

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You Searched For "Civet coffee" and got 3 results

Coffee beans made from civet poop is big money in Bali. But PETA says tourists should avoid it as the animals are kept in cages and fed rotten berries.

Marielle Descalsota

5 Million-dollar Coffee Facts You Might Have Missed

Sanghamitra Mandal

I tried a cup of the 'most expensive coffee in the world' -&#160;here's why it's a tourist trap you shouldn't buy into

Harrison Jacobs

Popular Keywords

Buying Guides

I tried a cup of the 'most expensive coffee in the world' - here's why it's a tourist trap you shouldn't buy into