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<ul><li>GCPL’s MD &amp; CEO Sudhir Sitapati said that the acquisition will turn EPS accretive soon. </li><li>Brokerages are concerned that the margins of <keyword id="14444009" type="General" weightage="20" keywordseo="raymond-consumer" source="Orion">Raymond Consumer</keyword>’s business are lower than that of GCPL’s. </li><li>GCPL’s distribution reach can help take RCCL’s products to Tier 2 cities, brokerages say. </li></ul><keyword id="99744" type="General" weightage="20" keywordseo="godrej-consumer" source="Orion">Godrej Consumer</keyword> Products (GCPL) – known for its portfolio of hair dyes, body washes and home care products like mosquito repellents and more – will enter the prized fast-moving consumer goods (FMCG) categories of men’s grooming once it concludes the acquisition of Raymond’s consumer business. GCPL managing director and chief executive officer Sudhir Sitapati is confident that the acquisition for which it paid ₹2,725 crore in an all-cash deal, will be EPS (earnings per share) accretive soon. An acquisition is termed EPS accretive if the acquiring firm’s EPS increases after the deal goes through. The acquisition is done at 4.5 times the expected sales of FY23. “This appears a tad expensive given Raymond Consumer Care (RCCL)’s smaller size and weaker EBITDA margins. RCCL’s business is being sold along with its trademarks of <keyword id="416499" type="General" weightage="20" keywordseo="park-avenue" source="Orion">Park Avenue</keyword>, KS and KamaSutra,” said a research report by Nuvama. The stock of GCPL fell 4.9% on Friday, a day after the announcement. The earnings before interest, taxes, depreciation and amortisation (EBITDA) margin of Raymond is at 6% in FY22, which is too thin according to brokerages. “Assuming the company is able to quickly scale up operating margin in the business to 17-18% (achievable, in our view), the business would need to double in size for it to be earnings-accretive for GCPL,” says JM Financial. Low margins but scope for volume growth While Sitapati did not put an actual date to achieving the EPS accretive target, JM Financial expects it would take three years to reach the target, and would be earnings dilutive for the next couple of years. “On first-impression basis, we are not able to fully appreciate the need for GCPL to acquire Raymond’s FMCG business. There are cost-synergies to be had for sure, but that is mainly because the overhead structure of the acquired business, as it stands today, is quite inefficient, in our view,” JM Financial said. Around 80% of RCCL’s business comes from deodorants, which is a heavily competitive business that puts it in direct competition with FMCG majors like Hindustan Unilever and ITC among others. Due to the pressure to promote these products, it will increase its ad spends. As much as 20% of the revenue comes from Kamasutra which is a sexual wellness brand. But there are synergies that will aid the volume growth in these newly-acquired businesses as well. Park Avenue and Kamasutra both have strong traction in the urban markets but lack distribution reach in Tier 2 cities. GCPL with its wide distribution network can ease this growth. Moreover, the size of these businesses are large. The size of the male deodorant category is around ₹4,000 crore, while the overall deodorant category is at ₹5,000-6,000 crore. The size of the commercial latex category is ₹1,200 crore, Sitapathi told Business Standard in an interview. Yet, a few analysts see some clashes in the portfolios of GCPL and RCCL. GCPL’s Cinthol is a legacy brand which has been targeting male grooming for decades now with shaving creams, soaps and deodorant products. “Why the need for Park Avenue brand when GCPL’s own Cinthol brand is rather underutilised at present. Cinthol itself has a pretty strong brand equity, we believe,” says JM Financial. Moreover, there are more unanswered questions from the deal. RCCL has presence in the shampoo category too under the brand Beer Shampoo, and minor presence in soaps category as well. It’s yet to be seen how these products will blend into Godrej’s portfolio.

Godrej Consumer has to double Raymond’s consumer business for it to be earnings accretive, say analysts

<ul><li><keyword id="4286690" type="PERSON" weightage="20" keywordseo="Cinthol">Cinthol</keyword> has brought actor <keyword id="11186421" type="UNKNOWN" weightage="20" keywordseo="siddharth-suryanarayan">Siddharth Suryanarayan</keyword> onboard as the brand ambassador for <keyword id="11823038" type="UNKNOWN" weightage="20" keywordseo="cinthol-health-plus">Cinthol Health Plus</keyword> soap.</li><li>A new Cinthol Health Plus TVC campaign #HaiTaiyaarHum featuring Siddharth has been conceptualized by <keyword id="312631" type="COMPANY" weightage="20" keywordseo="Creativeland-Asia">Creativeland Asia</keyword>.</li></ul>Cinthol, the legacy brand from the <keyword id="464067" type="COMPANY" weightage="20" keywordseo="Godrej-Consumer-Products-Limited">Godrej Consumer Products Limited</keyword> (GCPL), brought onboard actor Siddharth Suryanarayan, as the brand ambassador for Cinthol Health Plus soap. This association is to drive awareness about the health soap which provides 99.9% germ protection along with a pleasant deo fragrance. A new Cinthol Health Plus TVC campaign #HaiTaiyaarHum featuring Siddharth, conceptualized by Creativeland Asia, will also go live to highlight product features and increase visibility of the brand. <div type="Youtube" id="T5hJgnj2dmg" title="Cinthol Health+ ke saath #HaiTaiyaarHum" thumbUrl="https://i.ytimg.com/vi/T5hJgnj2dmg/mqdefault.jpg"></div> Cinthol, as a brand, has always stood for the philosophy of ‘Alive is Awesome’. It encourages people to step outside their comfort zone, be adventurous and experience the thrill of outdoors in all its glory. Cinthol Health Plus is the new entrant in the Cinthol family. Popularly known for being strong, daring and honest, Siddharth is one of the celebrated actors in the country. This makes him the perfect choice for Cinthol Health Plus, which stands for fearless protection. Cinthol Health Plus symbolises being unafraid while taking on challenges and always prepared. This thought is showcased through the brand’s new #HaiTaiyaarHum campaign. Speaking about the collaboration, Siddharth said, “Cinthol is a legacy soap brand which I have personally used over the years. I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm and brave are some of the qualities which defines me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9% germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing COVID-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.” Commenting on the appointment of the brand ambassador, <keyword id="1107" type="PERSON" weightage="20" keywordseo="Sunil-Kataria">Sunil Kataria</keyword> CEO - India and SAARC, <keyword id="6369697" type="UNKNOWN" weightage="20" keywordseo="godrej">Godrej</keyword> Consumer Products Limited, said, “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Siddharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of Alive is Awesome in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.” Cinthol Health Plus and Siddharth, aim to communicate how the soap safeguards you from bacteria and viruses. Being built on the strong association with protection outdoors, Cinthol Health Plus is a health soap that gives all-round protection with a refreshing fragrance, unlike other health soaps which smell “hospital like”.

Cinthol ropes in actor Siddharth as the face of its germ protection health soap - Cinthol Health Plus

Even though there has never been any doubt about women being awesome, the recent performance shown by Indian <keyword id="1114695" type="UNKNOWN" weightage="100" keywordseo="women-athletes">women athletes</keyword> in the Rio Olympics has once again established this fact. 
 
However, the journey of women being awesome started with them saying a simple ‘No’, to those who thought that women aren’t equal to men, to those who tried to bind them in stereotypes, and to all the obstacles and limitations. 
 This latest short film from <keyword id="4286690" type="ENTERTAINMENT" weightage="100" keywordseo="Cinthol">Cinthol</keyword>, shot in a unique POV format, celebrates that very defiant spirit of women which makes them awesome. 
 
The film has been shot from the point of view of an athlete training hard for her sport, taking sports as a metaphor to depict today’s women who are determined to win over the world against all odds. 
 
Starting their day early in the morning, the girl sets out for an intense day of training, including a workout at gym where she isn’t bothered about the male members staring at her, to climbing mountains and crossing rivers, without worrying about the injuries. It shows the viewers that a determined woman is least worried about what society thinks of her. 
 
The film is an ode to such women, who don’t believe in giving excuses, and want to show their skills and talents to the world. 
 
Catch the film here: 
 
 
 
Talking of the brand, the film gives Cinthol the perfect platform to introduce its new range of fragrances, to bring alive their awesomeness in Cinthol women. 
 
Translating this spirit in the Cinthol tone of “Alive is Awesome”, the film uses a similar tagline of #ReadyForAwesome. 
 
On the launch of the Cinthol women’s range, Ajay Dang, Head Marketing, Godrej Consumers Products Ltd., says, “The latest #ReadyforAwesome film is yet another digital innovation from our flagship brand Cinthol. The video is not just about sports; it’s a metaphor for today’s woman who is ready to accept challenges and deliver on her own terms. It’s an ode to all women who want to achieve their dreams under any circumstance. We believe that this communication will relate to our female target audience and instill a sense of pride for their achievements." 
 On the campaign idea and film execution, Anu Joseph, Chief Creative Officer, Creativeland Asia Pvt. Ltd., adds, “Women in sport have now taken centre-stage in India. Sport is a precursor of what’s coming and perhaps the most symbolic of all bastions to be felled by women. Indian women, in all walks of life, are <keyword id="3612829" type="UNKNOWN" weightage="100" keywordseo="ready-for-awesome">Ready for Awesome</keyword>. There’s no holding them back. Sorry, they aren’t listening. And Cinthol Women is a reflection of this palpable spirit.” 
 
The film has been directed by Karthik Ramnathkar and produced by Balls Worldwide.

This short film from Godrej Cinthol tells the world that women are #ReadyForAwesome

Unlike perfumes and deodorants, talcum powders are a suitable option to be used by all age groups, from infants to old people. They provide softness to the skin and make you feel fresh and in a good mood with their fragrances. It prevents odor, absorbs sweat and also prevents rashes. With a variety of talcum powders available with different refreshing fragrances, choosing the one that suits your taste is essential. Here's a list of the best talcum powders that one must need to stay fresh from Amazon. <bulletContentEmbed name="B00DRE06NM" columns="1"><bulletContentHeading name="B00DRE06NM_head"> <div type="image" title="Smooth Texture" height="900" width="1200" msid="90385174" hostid="261"></div></columnHeadThumb>B00DRE06NM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00DRE06NM_body"><bulletContentRow name="B00DRE06NM_1740026654074346"><bulletContentRowHeading><bulletContentRowHead col="1">Yardley London English Lavender Perfumed Talc for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Infused with a refreshing fragrance of flowers, this <keyword id="1089516" type="General" weightage="20" keywordseo="talcum-powder" source="Orion">talcum powder</keyword> from Yardley is a perfect option to use. Suitable for daily use, it has a smooth texture that leaves a soft feel to the skin. Available in different fragrances, the talcum keeps you fresh with its lavender fragrance. Also, it has a long-lasting fragrance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00DRE06NM_5481382875918910"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is easy to use and makes your skin feel soft.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00CQ40O90" columns="1"><bulletContentHeading name="B00CQ40O90_head"> <div type="image" title="Non-Oily Look" height="900" width="1200" msid="90385199" hostid="261"></div></columnHeadThumb>B00CQ40O90</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00CQ40O90_body"><bulletContentRow name="B00CQ40O90_6915580098052603"><bulletContentRowHeading><bulletContentRowHead col="1">POND'S Magic Acacia Honey Fragrance Talcum Powder for Men and Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This talcum powder from Pond's is a suitable option to be used for all skin types. Formulated with the goodness of Honey Acacia, it gives a long-lasting freshness to the skin. It makes the skin soft, smooth and leaves a non-oily look. Also, it even outs the skin tone and removes excess oil.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00CQ40O90_9022034096238135"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It provides freshness and soothes the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B003GSPFFI" columns="1"><bulletContentHeading name="B003GSPFFI_head"> <div type="image" title="Ayurvedic Ingredients" height="900" width="1200" msid="90385226" hostid="261"></div></columnHeadThumb>B003GSPFFI</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B003GSPFFI_body"><bulletContentRow name="B003GSPFFI_5783265284547397"><bulletContentRowHeading><bulletContentRowHead col="1">Biotique Bio Basil and Sandalwood Refreshing Body Powder&lt;br&gt;</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a talcum powder with a refreshing fragrance, this one from Biotique should be a suitable option to choose. Blended with the goodness of ayurvedic properties-basil, margosa, Indian corn and red sandalwood extracts, it provides freshness for a long duration. Also, suitable to absorb sweat, it prevents odor and makes you smell good.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B003GSPFFI_8483489200125396"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It gives a soft and silky touch to the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00N5K47H4" columns="1"><bulletContentHeading name="B00N5K47H4_head"> <div type="image" title="Anti Bacterial" height="900" width="1200" msid="90385283" hostid="261"></div></columnHeadThumb>B00N5K47H4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00N5K47H4_body"><bulletContentRow name="B00N5K47H4_0189134293294551"><bulletContentRowHeading><bulletContentRowHead col="1">Godrej Cinthol Lime Talcum Powder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This talcum powder from Cinthol is a perfect option to use when it comes to controlling odor. It keeps your skin protected and fights against bacteria with its antibacterial properties. The citrus fragrance of the talcum gives you a refreshing feeling all day. Suitable for all skin types, it maintains hygiene.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00N5K47H4_2756343639300391"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It keeps the skin protected and keeps you fresh all day.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B006LXD7GO" columns="1"><bulletContentHeading name="B006LXD7GO_head"> <div type="image" title="Citrus Fragrance" height="900" width="1200" msid="90385249" hostid="261"></div></columnHeadThumb>B006LXD7GO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B006LXD7GO_body"><bulletContentRow name="B006LXD7GO_8456112173171441"><bulletContentRowHeading><bulletContentRowHead col="1">Axe Signature Pulse Cologne Talc for Men</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This talcum powder from Axe controls odor and provides long-lasting freshness. Safe to be used on the skin, it is a good option for everyday use. The citrus fragrance not only makes you feel fresh but also keeps you protected from sweat. Also, it absorbs moisture and excess oil to keep the skin dry.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B006LXD7GO_5445636485540889"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The scent of talcum should enhance your personality and uplift your mood.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00JJGW4M8" columns="1"><bulletContentHeading name="B00JJGW4M8_head"> <div type="image" title="Refreshing Fragrance" msid="90908303" hostid="261"></div></columnHeadThumb>B00JJGW4M8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00JJGW4M8_body"><bulletContentRow name="B00JJGW4M8_6109021619387458"><bulletContentRowHeading><bulletContentRowHead col="1">NIVEA Talcum Powder for Men &amp; Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Suitable to be used by men and women, this talcum powder from Nivea comes with a pleasant and refreshing fragrance to make you feel fresh for long durations. Dermatologically tested, talcum is safe and gentle on the skin. Also, it prevents odor.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00JJGW4M8_5004122450406136"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It provides gentle care and keeps the skin protected.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Talcum powders to absorb moisture and prevent rashes

Godrej Consumer Products Ltd (GCPL) expects consumption to improve in the second half of the current financial year, mainly due to moderation in inflationary pressure amid correction in commodity prices. The company's forecast also comes against the backdrop of the country's <keyword id="495979" type="General" weightage="20" keywordseo="fmcg-industry" source="Orion">FMCG industry</keyword> continuing to remain soft amid slower growth in rural markets. "We expect a mid-single-digit volume drop, with a low single-digit 3-year volume CAGR. Personal Care sustained its strong double-digit growth trajectory, while Home Care witnessed close to mid-single-digit growth," the company said in its quarterly update for the three months ended September. In value terms, GCPL expects to "deliver high single-digit sales growth". On the profitability front at the consolidated level, the Godrej group firm anticipates a "mid-teen decline in EBITDA". EBITDA refers to Earnings Before Interest, Tax, Depreciation and Amortisation. "This is due to consumption of high-cost materials, significant upfront marketing investments to drive category development, and a weak performance in Indonesia," it said. However, with significant correction in the prices of commodities like palm oil derivatives and crude oil, GCPL expects a recovery in consumption, gross margins expansion and upfront marketing investments in the upcoming quarters. About the Indian FMCG industry, GCPL said it continued to remain soft during the quarter and rural markets witnessed slower growth compared to urban markets. "However, with the moderation in inflationary pressures due to correction in commodity prices, and the monsoon largely being on track (apart for a few states), we expect consumption to improve in the second half of the year," it said. In the domestic FMCG market, GCPL's key brands include Good Knight, Hit, Cinthol and Protekt. It has presence in segments such as Household Insecticides, Hair Colour, Air Care, Fabric Care and Personal Wash and Hygiene. While in Indonesia, a key market for GCPL after India, it expects "expect early double-digit constant currency sales decline". "In Godrej Africa, USA, and Middle East (GAUM), we continued our growth momentum across key countries. We expect to deliver constant currency sales growth in the low-teens. We are expecting constant currency sales growth in upwards of the thirties in our Latin America business," as per the quarterly update. At a consolidated level, GCPL continues to leverage its category and geographic portfolio. "We expect to deliver higher than mid-single-digit sales growth with a close to double-digit 3-year CAGR. We expect close to double-digit sales growth ex Indonesia's Hygiene comparator," it said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/banks/news/credit-suisse-is-in-trouble-but-this-is-not-2008-investors-remain-wary-of-the-all-is-well-soundbites/articleshow/94641570.cms">Credit Suisse is in trouble, but this is not 2008 – investors remain wary of the ‘all is well’ soundbites</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-5g-prices-may-be-affordable-for-now-but-expected-to-increase-after-wider-rollout/articleshow/94636173.cms">Reliance Jio and Airtel 5G prices may be affordable for now but expected to increase after wider rollout</a>

You Searched For "Cinthol" and got 5 results

Godrej Consumer has to double Raymond’s consumer business for it to be earnings accretive, say analysts

Katya Naidu

Cinthol ropes in actor Siddharth as the face of its germ protection health soap - Cinthol Health Plus

BI India Partner

This short film from Godrej Cinthol tells the world that women are #ReadyForAwesome

BI India Bureau

Talcum powders to absorb moisture and prevent rashes

Shradha Aneja

Godrej Consumer Products expects improved consumption in second half of this fiscal

PTI

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