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<ul><li>Within the category, <keyword id="6373748" type="DOMAIN" weightage="20" keywordseo="dabur-india">Dabur India</keyword> was the top advertiser on TV, Radio &amp; Digital mediums.</li><li>More than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. </li><li>More than 70% share of category ad volumes were during Prime Time, Afternoon&amp; Morning time bands on TV. </li></ul>Advertising of the <keyword id="539809" type="PERSON" weightage="20" keywordseo="chyawanprash">Chyawanprash</keyword> category increased on TV, Radio &amp; Digital medium during Mar-May ’20, according to the latest TAM AdEx overview. Dabur India was the top advertiser on TV, Radio &amp; Digital mediums. The data also revealed that more than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. More than 70% share of category ad volumes were during Prime Time, Afternoon&amp; Morning time bands on TV. Advertising of the category on TV grew by 8 times in Mar-May’20. Meanwhile, category advertising on Digital surged by 2639 times in Mar-May’20 . Less than 20 seconds and 20-40 seconds ads covered 75% and 25% share respectively on TV during Mar-May ’20. Ad Network and Programmatic transaction method together captured more than 3/4th of Chyawanprash ad insertions on Digital. The report also stated that in May’20, count of advertisers and brands increased compared to Apr’20 across TV, Print&amp; Digital mediums in the Chyawanprash category. This increase comes in the wake of the spread of <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> when people have become more health conscious and are looking for ways of strengthening and boosting their immunity.

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview

<ul><li>In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.</li><li>Mansoor Ali, Chief Sales and Marketing Officer, <keyword id="5870384" type="COMPANY" weightage="20" keywordseo="Hamdard-India">Hamdard India</keyword> tells us which sub-brands are delivering right now, its increasing focus on e-commerce </li></ul>Hamdard India, that is home to 500 employees and home-grown products like <keyword id="1705724" type="PERSON" weightage="20" keywordseo="Roohafza">RoohAfza</keyword>, Safi, <keyword id="539809" type="PERSON" weightage="20" keywordseo="chyawanprash">Chyawanprash</keyword>, Sualin, to name a few, has been around for 113 years. It is using its old mantras and new-age marketing to sustain in today’s unusual environment. It is also one of the few companies that hasn’t resorted to salary cuts or lay offs yet. In fact, for Hamdard India, Ramzan is a peak period for its RoohAfza. Due to increasing focus on health, the immunity booster Chyawanprash has also seen an increase in demand. We caught up with Mansoor Ali, Chief Sales and Marketing Officer, Hamdard India to find out the brand’s marketing strategy and how it is distributing its products amid a nationwide lockdown. Excerpts: Q. Can you give us a perspective on how Hamdard is operating right now? Which sub-brands are you delivering and how? We have been able to get our manufacturing and supply chain aligned to the market demand. Since it is the beverage season, we are producing and supplying RoohAfza and other essential items to the market with considerable efficiency. Q. How many employees work with Hamdard India? What kind of measures have you taken to keep them safe? We have over 500 employees working at Hamdard Laboratories India. All the employees, including sales teams have been on WFH mode from the time the lockdown was announced. Advisories on safety for employees and their families have been sent out constantly. A COVID insurance policy has also been taken to support employees in the event that anything unfortunate happens. Q. How are you dealing with the economic slowdown, what does this quarter for you look like? Hamdard flourished even after demonetization and GST. However, when so many companies have resorted to laying off employees or salary right now, how do you see your brand taking the brunt? This quarter started off slow due to the impact of the COVID-19 lockdown. But slowly we have managed to assimilate resources and establish our product value chain from manufacturing to supply. Although it is not up-to expectations as per our quarter objectives, we have been able to sustain a sizable part of it. Hamdard, as the name suggests symbolises compassion for everyone. We have not resorted to any layoffs or salary cuts as of now. Q. Considering how people are becoming more health-conscious, have you seen an increase in demand for Chyawanprash? Yes, Chyawanprash as a category has grown across brands and markets. Q. What does your larger marketing strategy look like right now? Our marketing strategy, for the short term is in adaptive mode, wherein consumer behaviour during lockdown, and changed media consumption habits are important drivers in deciding campaigns and inputs to market. Media mixes have been tweaked, and digital/ social media marketing has taken a much larger chunk of our marketing spends. Influencer marketing and user generated content is driving engagement and brand salience in consumers. Q. TV viewership and digital engagement continue to increase, where are you betting your money? As explained in the previous question on our marketing strategies that is where we are spending. In addition to on TV campaigns, we have aligned our media mix to focus more on genres like news, movies etc which have taken the centre stage amidst this lockdown. Q. How have you seen consumer behavior change in the past month? Consumers have been induced into a new normal. The initial focus was on filling up on essentials, driven by the panic of not having enough at home. Once that was achieved, consumer emotion has shifted from structured, everyday routine to indulging in family oriented themes, back to natural concepts, and a unique sense of self awareness in terms of health and mental well-being. Consumers have focussed their energies on enhanced interactions on the digital space, with OTT platforms and online media taking prime share. Work as a concept has taken on new meaning, with WFH being as effective (if not more) in many sectors. This will have an overarching impact on people’s priorities in making choices on lifestyle and consumption. Q. How do you think retail will function once we resume normalcy? Will you continue betting more money on e-comm even then? Structured retail (modern trade) will take a hit for some more time. A lot of first time users have interacted with, and seen the benefits of e-commerce, and that will continue to grow. Covid-19 has in many terms been an inflection point for Indian consumers to adopt digital media, e-com and cashless transactions. Our focus on e-com will continue to grow. Q. As a brand who is a 'companion in pain' and specializes in health and wellness, do you plan on launching new health care products such as sanitizers, fruit wash or hand wash with a 'Hamdard' touch? We will continue to invest in categories that are close to our core.

Marketing in the times of COVID-19: Hamdard India

<ul><li>India’s organic food market may grow at a compounded annual growth rate of 20% to $2.1 billion by 2024.</li><li>Dabur accounts for almost 25% of the branded ayurvedic market in India.</li><li><a href="https://www.forbes.com/profile/burman/#3d70a0c86a17">Forbes</a> had estimated Burman’s net worth at $8.3 billion in September 2019.</li></ul><keyword id="6373748" type="COMPANY" weightage="20" keywordseo="dabur-india">Dabur India</keyword>’ share price hit the highest level in a year on February 6. The stock has surged nearly 7% in the last four days since the company reported a lacklustre 5.6% volume growth in the latest quarter ending December 2019. 
 
 
 
 
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The secret of the strength in Dabur’s share price is Chyawanprash, a dietary supplement⁠— based on Ayurvedic texts ⁠— that has everything from sugar, honey, ghee, Indian Gooseberry (amla) jam, sesame oil, berries to various herbs and spices. 
 
 
 
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While Dabur struggled to sell other product segments, Chyawanprash sales grew a solid 25%, lifting the growth in the entire healthcare segment to 12%. Other categories like hair oils, skincare, and home care waddled anywhere between zero and 5%. The overall consumer confidence in India was at a six-year low. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Category </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Growth in the latest quarter </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Digestives </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16.10% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Health Supplements </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.40% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oral Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.30% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTC &amp; Ethicals </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.50% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Home Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.90% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Foods </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.70% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Skin Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.10% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hair care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1% </td></tr></tbody></table> A wave of Indian consumers who prefer tags like organic and ayurvedic products are sweeping products like the Chyawanprash off the shelves. India’s organic food market may grow at a compounded annual growth rate of 20% to $2.1 billion by 2024, according to <a href="https://www.imarcgroup.com/indian-organic-food-market">IMARC</a>. And if that’s not enough, the Indian government has rolled out the red carpet for those making a business out of India’s traditional wisdom. They get support both in terms of infrastructure as well as lower tax rates. The fad and the freebies have attracted even multinationals like Unilever, Colgate, Nestle, Pepsi, and Coke into giving their brands an Indian flavour. Even Dabur’s new launches between October and December 2020 ⁠— Hajmola Chatpati Hing, Odonil Aerosol, Real Aloe Vera Kiwi Juice and Arshoghani Vati ayurvedic tablet ⁠— reflect the same theme. Dabur in the driver’s seat But, it is Dabur that accounts for almost 25% of the branded ayurvedic market in India, according to Dabur. And the FMCG major has thrived even as newer competitors like Patanjali— Baba Ramdev’s venture that sells Ayurveda-based products— <a href="https://economictimes.indiatimes.com/industry/cons-products/fmcg/what-went-wrong-with-patanjalis-dream-run/problems-were-expected/slideshow/69753711.cms">have failed to sustain </a>the momentum. That is the power of the 136-year old Dabur brand. And the company’s billionaire Chairman, Anand C Burman, is making hay even when the sun don’t shine. <a href="https://www.forbes.com/profile/burman/#3d70a0c86a17">Forbes</a> had estimated Burman’s net worth at $8.3 billion in September 2019. In 2015, the Burman family <a href="https://economictimes.indiatimes.com/news/company/corporate-trends/dabur-chairman-anand-c-burman-to-buy-bungalow-in-delhi-for-rs-120-crore/articleshow/61027635.cms">bought </a>a bungalow in New Delhi’s Golf Links area for ₹160 crore ($2.2 million). The Burman family also owns a property in the posh Prithviraj Road in Central Delhi. Dabur ranks among the country’s top five FMCG companies and has an annual consolidated revenue of ₹7,700 crore. It may be even bigger when the tide turns for the better. 
 
 
 
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 SEE ALSO: <a href="https://www.businessinsider.in/business/news/rbi-consumer-confidence-index-falls-further-from-a-six-year-low/articleshow/73987637.cms?src=hp_latest">India’s consumer confidence was at a six-year low— and it just dipped further</a> <a href="https://www.businessinsider.in/business/telecom/news/billionaire-sunil-mittal-net-worth-and-airtel-q3-earnings-report/articleshow/73932668.cms">Billionaire Sunil Mittal got wealthier while Airtel lost a million users every 3 months for a year⁠— here’s why</a> <a href="https://www.businessinsider.in/policy/economy/article/healthy-diets-are-hurting-coke-pepsi-amul-sales-as-well-as-the-economy/articleshow/72976410.cms">Your ‘healthy’ diet is making the Indian economy leaner ⁠— but it’s not for you to change</a>

Chyawanprash, and the government’s blessings, are helping Dabur make hay even when the sun don’t shine

<ul><li><keyword id="44883" type="CITY" weightage="20" keywordseo="Maruti-Suzuki">Maruti Suzuki</keyword> reported a loss of ₹249.4 crore between April and June quarter compared to the same time last year. However, the street was expecting<a href="https://www.businessinsider.in/business/auto/news/maruti-suzuki-india-first-quarter-preview-sales-and-share-price-chart/articleshow/77216142.cms"> a 96% fall in its profit.</a> </li><li>The company’s total revenue was down over 79% to ₹4.1 crore.</li><li>The share price of the car major is still down over a percent post its earnings.</li></ul>India’s largest carmaker Maruti Suzuki reported a loss of ₹249.4 crore between April and June quarter compared to the same time last year. This is the first time in at least a decade that the carmaker has reported a quarterly loss. The company’s total revenue was down over 79% to ₹4.1 crore. “It was partially offset by lower operating expenses and higher fair-value gain on the invested surplus,” the company <a href="https://www.bseindia.com/xml-data/corpfiling/AttachLive/1f1ba134-3174-48a4-806a-6944f2c15d70.pdf">said in its filing to stock exchanges</a>. <div type="image" title="Maruti Profit" msid="77238693" hostid="261"></div> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Maruti </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q1 (YoY) </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-79% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Profit </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-82% </td></tr></tbody></table> The street was expecting<a href="https://www.businessinsider.in/business/auto/news/maruti-suzuki-india-first-quarter-preview-sales-and-share-price-chart/articleshow/77216142.cms"> a 96% fall in its profit.</a> The share price of car major is down over a percent after the earnings. <div type="image" title="Maruti Stock Price (1)" msid="77238712" hostid="261"></div> Indian automobile sector experienced a major setback in the wake of coronavirus induced lockdown, and Maruti wasn’t immune to this slowdown either. The quarterly sales for Maruti were down over 81%, while compared to the year earlier. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Maruti </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">April to June 2020 </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">April to June 2019 </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Growth % </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sales </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">76,599 </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">402,594 </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-81% </td></tr></tbody></table> SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/burman-family-owned-dabur-first-quarter-results-preview-sales-and-share-price-chart/articleshow/77234046.cms" data-type="tilCustomLink">Dabur Glucose and Chyawanprash to boost its immunity in the times of coronavirus</a> <a href="https://www.businessinsider.in/india/news/indigo-airlines-first-quarter-preview-and-share-price-chart/articleshow/77219527.cms" data-type="tilCustomLink">IndiGo’s ‘grounded quarter’ may lead to more loss than all the profit in the last three years</a>

Maruti records its first quarterly loss in at least a decade - lockdown pain drags revenues lower by 79%

Prime Minister <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> on Wednesday will discuss and deliberate the economic vision and roadmap for the future, in a brainstorming session with stakeholders from banks and non-banking financial companies (NBFCs). The topics on agenda include credit products and efficient models for delivery, <keyword id="4826302" type="PERSON" weightage="20" keywordseo="Financial-Empowerment">financial empowerment</keyword> through technology, and prudential practices for stability and sustainability of the financial sector, the Prime Minister's Office said on Tuesday. The session comes in view of banking sector's role in contributing to India's economic growth through <keyword id="482396" type="PERSON" weightage="20" keywordseo="financing-infrastructure">financing infrastructure</keyword>, agriculture, and local manufacturing, including Micro, Small and Medium Enterprises (MSMEs). As per the PMO, financial inclusion can play a big role in financial empowerment through technology. Senior officers from the government will also be a part of the interaction that will most likely be held through video conferencing in view of the novel coronavirus pandemic which has badly hit the country, due to the over 68-day nationwide lockdown. On May 12, Modi announced a Rs 20 lakh crore economic package, equivalent to 10 per cent of India's <keyword id="6354971" type="DEFINITION" weightage="20" keywordseo="gross-domestic-product">gross domestic product</keyword> or Gross Domestic Product (GDP) to boost the economy. The Central government has also pushed several key reforms in the "factor markets", which roughly denote five economic determinants: land, labour, capital, technology and infrastructure. The Prime Minister's meeting with banks and NBFCs assumes significance in efforts to boost the economy which was already tumbling before Covid-19 struck on January 30. The GDP grew just 4.71 per cent in the October-December 2019 period, the slowest pace in six years. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/burman-family-owned-dabur-first-quarter-results-preview-sales-and-share-price-chart/articleshow/77234046.cms" data-type="tilCustomLink">Dabur Glucose and Chyawanprash to boost its immunity in the times of coronavirus</a> <a href="https://www.businessinsider.in/tech/news/mark-zuckerberg-will-tell-congress-that-facebooks-acquisitions-are-good-for-competition-according-to-a-copy-of-his-prepared-remarks/articleshow/77231191.cms" data-type="tilCustomLink">Mark Zuckerberg will tell Congress that Facebook's acquisitions are good for competition, according to a copy of his prepared remarks</a>

PM Modi to hold meeting with top bank and NBFC chiefs to discuss economic roadmap

<ul><li>A viral video shows Dr <keyword id="4112857" type="PERSON" weightage="20" keywordseo="Parmeshwar-Arora">Parmeshwar Arora</keyword> standing through the skyroof of his Audi going around the streets of Gurugram sharing home remedies to fight the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword>.</li><li>The remedies shared by the renowned Ayurvedic doctor are proven ways to boost immunity, he went a step too far by saying it will kill the virus.</li><li>Ayurveda – the field of alternative medicine has gained immense popularity in the wake of COVID-19.</li></ul>Every morning, Dr Parmeshwar Arora, standing through the skyroof of his Audi and speaking through a microphone, goes around the streets of Gurugram sharing home remedies to fight the coronavirus. And while the remedies shared by the renowned Ayurvedic doctor are proven ways to boost immunity, he went a step too far by saying it will kill the virus. Dr Arora’s viral video gained the attention of thousands when a Facebook user posted a video of a selfless doctor spreading awareness on the pandemic. Arora was then given the name “Audi waale doctor”. According to <a href="https://www.facebook.com/ZeeNews/videos/254776185749531">reports</a>, Dr Arora is a renowned ayurvedic doctor with more than 20 years of experience. He is currently serving as a senior consultant at Sir Ganga Ram Hospital. Dr Arora is also seen in ads of <keyword id="62997" type="DOMAIN" weightage="20" keywordseo="Dabur">Dabur</keyword> Chyawanprash recommending it as an immunity booster. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[]]></cdata></div> According to him, if you keep drinking lukewarm water slowly (just like you enjoy a hot cup of tea he said) but often, it kills the coronavirus. However, there is no proven scientific study behind it, and earlier, the Press Information Bureau (PIB) had also debunked this rumour that coronavirus can be treated with warm water. <div type="twitter" handle="PIBFactCheck" handlename="PIB Fact Check" image="http://pbs.twimg.com/profile_images/1214504395359916032/9Xk_-_ro_normal.jpg" favoritecount="1842" retweetcount="990" status="#Coronavirus CANNOT be treated by gargling with warm water mixed with salt and vinegar.This is #fakenews circulat… https://t.co/acRkIfcSNx" createdat="1584359141000" id="1239518193422446592"></div> The doctor then suggested that everyone should consume cloves, along with black pepper, ajwain (carom seeds) and hot water. While Ayurveda considers these as immunity boosters — they are not yet proven to be remedies for coronavirus. Ayurveda – the field of alternative medicine has gained immense popularity in the wake of COVID-19. The ancient practice of Ayurveda with <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword> as its land of origin can lead the fight against coronavirus, said a <a href="https://www.newsbreak.com/news/0OtB5GOp/ayurveda-silently-battling-covid-19">seasoned Clinical Assistant Professor </a>of Medicine from Weill Cornell Medical College in New York. In May, the central government also launched three Central AYUSH (The Ministry of Ayurveda, Yoga &amp; Naturopathy, Unani, Siddha and Homoeopathy) ministry-based studies related to COVID-19. However, so far the government hasn’t derived any remedy in Ayurveda for coronavirus. Acharya Balakrishna, the chairman of Patanjali, had earlier said that trials are going on to see the potential of Ayurveda in the cure of coronavirus. “The proposed treatment regime is designed to add efficacy and potency of Ayurvedic medicines in treating COVID-19 infection in combination with ICMR (Indian Council of Medical Research) approved Hydroxychloroquine. This regime is meticulously designed with clinical relevance for the ayurvedic intervention therapy on war footing to cope with COVID-19 infection.” <a href="https://www.freepressjournal.in/business/clinical-trials-for-ayurvedic-cure-of-covid-19-are-underway-says-patanjalis-acharya-balkrishna">he said in an interview.</a> There are several other <a href="https://indianexpress.com/article/cities/chandigarh/ayurveda-medicine-trial-to-begin-on-asymptomatic-covid-19-patients-in-chandigarh-6402458/">Ayurvedic medicine trials</a> currently taking place in India. SEE ALSO: <a href="https://www.businessinsider.in/science/health/news/coronavirus-myths-and-facts-here-are-some-rumours-about-covid-19-that-arent-true/articleshow/74487962.cms">Coronavirus myths and facts</a> <a href="https://www.businessinsider.in/india/news/data-of-coronavirus-patients-state-wise-in-india/articleshow/74669748.cms">Coronavirus cases in India state wise</a> <a href="https://www.businessinsider.in/topic/coronavirus">Coronavirus News and Updates</a>

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PM Modi to hold meeting with top bank and NBFC chiefs to discuss economic roadmap

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A renowned doctor in Gurugram is recommending spices as cure for Covid-19 – take it with a pinch of salt

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