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1 min read
Design, analytics and programming among top skills required for entry-level roles in India: LinkedIn data
For fresh graduates looking to enter the job market, skills such as design, analytics and programmi…
PTI
3 mins read
Tech innovations, AI changing the game for modern sports, training methodologies
Over the past few years, innovations such as wearable devices, performance analytics, and virtual r…
PTI
4 mins read
Micro-trends are taking over social media, and keeping up can be really expensive
A new aesthetic or core circulates on social-media feeds every couple of weeks, pressuring consumer…
Lindsay Dodgson
6 mins read
Anaconda's chief AI and innovation officer says Python can make on-premises IT solutions 'easier and safer' as companies seek stronger data protection
Peter Wang, the CEO of Anaconda, discusses AI, Python's role in data science, and the benefits of o…
Matthew S. Smith
4 mins read
I took Harvard's $12,500 celebrity-filled 4-day media course. It was worth every penny.
Manuelle Pires, a senior strategic partner manager for YouTube, flew to Boston to take Anita Elbers…
Elle Hardy
2 mins read
Data privacy issues, online frauds emerging as e-commerce growth hurdles: Eco Survey
The e-commerce industry in India is expected to cross USD 350 billion by 2030 and called for the ne…
PTI
6 mins read
A new sports streamer's setback could pose problems for the wider media industry and change how we watch TV
Venu's issues call into question the long-standing practice of forced bundling by media companies.
Dan DeFrancesco
3 mins read
Social media boycotts put analytics data to the test as CEOs weigh responses
Brands facing social media boycotts need to access deeper types of data analytics in order to make …
Julia Hood
2 mins read
Move over K-beauty, Japanese brands are here to take over India’s clean B-trend
K-pop and K-dramas have ushered in a new trend of K-beauty regimens, which have picked up across In…
1 min read
Google settles $5B privacy lawsuit alleging it spied on 'incognito' Chrome users
Google settled a $5 billion lawsuit alleging that it spied on people who used the "incognito" mode …
Katherine Tangalakis-Lippert,…
4 mins read
The third phase of analytics is in vogue and how is it working for organizations
To keep up with its complexity organizations will have to start investing in the models that wil…
3 mins read
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Marketers can find out the correlation between paid and non-paid activities for effective media pla…
3 mins read
What is metadata? Understanding the type of data that describes data sets and determines much of what you see online
Metadata is a term for data that describes the attributes of another set of data. Metadata can dete…
Emma Witman
4 mins read
90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
More than 70% of the CMOs use sales intelligence platforms to connect with customers
9 mins read
It's not just you no one is posting on social media anymore
Social media is on the decline. Instagram is all ads. No one's posting on BeReal. TikTok is for inf…
Sydney Bradley,Amanda Perelli
3 mins read
Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Pankaj Kapoor, Growth Marketing Evangelist and CMO, Reliance Securities shares what the future of p…
3 mins read
What is web scraping? Here's what you need to know about the process of collecting automated data from websites, and its uses
Web scraping is the process of using automated software, like bots, to extract structured data from…
Dave Johnson
4 mins read
What's the best time to post on TikTok? How to get more views using the app's analytics and other strategies
The best time to post on TikTok depends on where your followers live. TikTok offers tools to help y…
William Antonelli
1 min read
'Moon Knight' is the biggest show in the world, but data suggests Disney+ can't rely solely on Marvel
Demand data shows that Disney+'s Marvel shows have a similar trajectory when it comes to popularity.
Travis Clark
2 mins read
Zendaya is the most popular actor in the world and propelled 'Euphoria' to new heights, according to new data
"Euphoria" star Zendaya is the most in-demand actor in the US and worldwide, according to data from…